Harnessing the power of GIS - Geospatial World Forum · PDF file25.05.2016 · Harnessing the power of GIS Geospatial World Forum ... Geospatial technology has grown mature in support

Harnessing the power

of GIS

Geospatial World Forum

May 25, 2016

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Copyright © 2016 Deloitte Development LLC. All rights reserved.


The changing geospatial landscape

Historical perspective

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The evolution of geospatial

1978

First open

source GIS

system

1959

Explorer 6

takes first

satellite image

of Earth

Nu

mb

er

of

us

ers

(G

eo

me

tric

sca

le)

1,000,000,000s

1992

Land Remote Sensing Policy

Act opens commercial

satellite imagery market

100,000,000s

10,000s

10,000,000s

1950 1970 1990 2010 2000

1996

First smartphone,

NIMA founded

2001

Consumer

Focused Web

Mapping

Apps

2015

FAA grants 1,300 licenses

for commercial UAV use

2012

1 billion

smartphone

users

2020: 50 billion

connected devices

Military, intelligence,

and government users

Exploratory and

academic researchers

Traditional

corporate users

Non-traditional

corporate users

Smartphone

users

Note: This graph approximates relative user group size and growth patterns over time based on various qualitative reports and case studies

The use of geospatial information is growing across sectors, industries, and users

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The changing geospatial landscape

• Technology Issues (1) Remotely Sensed Information -

Satellites, Part 1: Imagery

Remotely Sensed Information - Satellites, Part 2: Location

Remotely Sensed Data - Unmanned Aerial Systems (UAS)

Mobile Device Applications

Indoor Positioning

Platform Evolution

Storage In The Cloud

Crowdsourced Data

Communications

The geospatial landscape is experiencing a “Tsunami of Changes” as defined

by the National Geospatial Advisory Committee (NGAC) 1

1 Source: THE CHANGING GEOSPATIAL LANDSCAPE (A Second Look), 2015

https://www.fgdc.gov/ngac/NGAC%20Report%20-20The%20Changing%20Geospatial%20Landscape.pdf

• Social, Economic, And

Policy Issues (1)

Rural - Urban Dichotomy

Workforce Development

Data Analytics

Standards

Privacy Issues

Health Issues

Public Safety

Public-Private Partnerships

Remotely Sensed Information - Satellites, Part 3: Data Access

Geospatial Identity Crisis

https://www.fgdc.gov/ngac/NGAC Report - The Changing Geospatial Landscape.pdf





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Future trends

Location matters

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Finding your way with geospatial With the proliferation of new technologies, location matters more than ever.

Cars monitor 3-D

environment and road

conditions to control

driving

Drones deliver

packages and conduct

surveillance

Information from mobile

sensors will be aggregated and

enhanced to power location-

based decisions

Mobile devices

alert users to

closest services

Homes detect occupants and

weather to adjust connected devices

Government agencies make policy

decisions based on dynamic and

timely geospatial data

The number of devices connected to the internet already exceeds the number of people on Earth, and

estimates predict there will be 50 billion connected devices by 2020(2)

2Source: http://trajectorymagazine.com/education/item/2077-the-geoint-revolution.html

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Location-enabled “digital exhaust” Smart devices and physical sensors generate exponentially increasing volumes of location

data, “digital exhaust”, which can be harnessed to analyze consumer trends and behavior.

TAG POSTS IN

SOCIAL MEDIA(3) 30%

USE MOBILE LOCATION

TO GET INFORMATION(3) 74%

USE A GEOSOCIAL SERVICE

TO “CHECK IN” TO CERTAIN

LOCATIONS(3) 12%

WOULD SHARE THEIR

LOCATION FOR VALUABLE,

RELEVANT OFFERS(4) 77%

“The ubiquity of sensors…reveals that social data stretches beyond individuals’ online lives to encompass the

geography, if not the content, of their interactions. This opens the door to looking beyond content to the patterns of

behavior and interactions that occur.”(5)

• Historical travel patterns

• Minute-by-minute population distributions

• Real-time locations

• Real-time traffic and travel

• Combine with demographics to provide a rich

profile of individual types and where they are

traveling

• Third-party data aggregators are compiling this information

from mobile apps and wireless networks

• By anonymizing and aggregating this data, organizations

can leverage this “digital exhaust” to enhance location-

based analytics:

CONSUMER USE OF MOBILE LOCATION INSIGHTS FROM DIGITAL EXHAUST LOCATION

3 Source: http://www.pewinternet.org/2013/09/12/location-based-services/ 4 Source: http://www.swirl.com/pr-12-13-13.html 5 Source: http://allthingsd.com/20120928/making-visible-the-invisible-meaning-not-content-matters-in-social-data/?mod=tech

http://www.pewinternet.org/2013/09/12/location-based-services/





http://www.swirl.com/pr-12-13-13.html







http://allthingsd.com/20120928/making-visible-the-invisible-meaning-not-content-matters-in-social-data/?mod=tech





















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Economic impact

Markets and industries

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Geospatial technology has grown mature in support

of government, logistics, utility, environmental, and

engineering

A LARGE AND MATURE EXISTING MARKET… …WITH SIGNIFICANT GROWTH POTENTIAL

BILLION

GLOBAL

INDUSTRY (9)

Consumer devices, sales/ marketing, IoT, and

business intelligence uses are driving significant

increase in needs for location technology

6 Source: Boston Consulting Group - Dec, 2012 http://www.ncge.org/files/documents/US-FullReport.pdf 7 Source: ABI Research, “Indoor Location in Retail: Where Is the Money?” 8 LOCATION ANALYTICS MARKET - GLOBAL FORECAST TO 2020 9 Geospatial World- Dec, 2013

BILLION FOR

INDOOR LOCATION

BY 2017 (7) $270

The geospatial industry has seen significant growth over the past decade, maturing

to a large industry that is poised for further growth in emerging geographies and

industries.

$73 BILLION

US MARKET (9) $5 GROWTH IN

EMERGING

MARKETS (9) 30%

2X GROWTH IN LOCATION

ANALYTICS MARKET, TO

$9B BY 2020 (8)

BILLION IN

GEOSPATIAL

SERVICES (6) $2.5

Geospatial market impact

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Geospatial industry impact

Strategically and spatially

augment resource allocation and

utilization in the supply chain to

isolate, quantify and target

concentrations of greatest risk

and opportunity.

Comparing claims to hazard zones helps

identify valid vs. suspicious claims. Also

use geospatial to manage large

exposures and understand policy portfolio

loss correlation.

Measuring distances and

relationships between

patients and providers

garners insight into market

potential and accessibility of

services

Tracing the geographic

movement of funds and

resources can illuminate

fraudulent activity and market

gaps that may otherwise go

unnoticed.

Through spatial anomaly detection, record

verification, and monitoring of resource

distribution, geospatial analyses can help

predict and detect incidents of fraud, waste

and abuse

Knowing where clients and suppliers

are can enhance retail decisions,

maximize sales, and improve

marketing outreach.

Intelligently geolocating

customers and retail sites help

position retail resources to target

existing markets and anticipate

projected demand.

Enterprise Fraud

Management

Health Care

Marketing

Finance

Transportation

Insurance

Retail

Government

Used for managing public assets (roads, pipelines,

etc.), conducting surveillance, managing land/

environmental resources, analyzing populations,

etc.

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Featured use case

Data USA project

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www.datausa.io

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Tell a new story • Public data holds insights that can inform choices, direct action, and create

impact. The US government collects, stores, and makes available enormous

amounts of data which is too often siloed, difficult to access, and hard to

understand

• To help deliver those insights in a visual, interactive way, specialists from

Deloitte, MIT Media Lab’s Micro Connections Group, and Datawheel jointly

created Data USA -- a destination and visualization engine that retrieves data

from various US government data sources, organizes and analyzes it, and

helps you visualize the answers you’re looking for in seconds.

• Data USA presents consolidated views of useful data on a wide range of

topics, including:

Labor and Job Markets

Higher Education

Regional Demographics

Health Care

Transportation

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Building visual narratives using public data

Data USA users can browse the data using filters (locations, industries, occupations, education) or target

their view using search tools.

Data USA also delivers narratives on topics of interest and issues that matter to government and

business leaders.

The code is open source, and the platform is scalable, allowing for new data to be added.

Source: www.datausa.io (Data USA)

This data feeds over 1.8 million visualizations across Data USA’s site pages—and countless

stories about America

2,319

Higher Education Majors

301

Industries

525

Occupations

36,190

Locations

This data feeds over 1.8 million visualizations across Data USA’s site

pages—and countless stories about America

http://www.datausa.io/

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Questions?

Bagrat Bayburtian

Deloitte Advisory Director Deloitte Transactions and Business Analytics LLP

Email: [email protected]

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This presentation contains general information only and Deloitte Advisory is not, by means of this presentation, rendering accounting, business, financial,

investment, legal, tax, or other professional advice or services. This presentation is not a substitute for such professional advice or services, nor should it be

used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you

should consult a qualified professional advisor. Deloitte Advisory shall not be responsible for any loss sustained by any person who relies on this presentation.

As used in this document, “Deloitte Advisory” means Deloitte & Touche LLP, which provides audit and enterprise risk services; Deloitte F inancial Advisory

Services LLP, which provides forensic, dispute, and other consulting services; and its affiliate, Deloitte Transactions and Business Analytics LLP, which

provides a wide range of advisory and analytics services. Deloitte Transactions and Business Analytics LLP is not a certified public accounting firm. These

entities are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its

subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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Harnessing the power of GIS - Geospatial World Forum · PDF file25.05.2016 · Harnessing the power of GIS Geospatial World Forum ... Geospatial technology has grown mature in support