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Harness the Power of Social Data for Consumer Insights
CHARLOTTE VANG /
STRATEGY & INSIGHTS MANAGER UK
3Offices
NEW YORK | US
BRIGHTON | UK
BERLIN | GERMANY
100+YEARS COLLECTIVE
EXPERIENCE IN RESEARCH,
SOCIAL, MARKETING &
COMMUNICATIONS
1GLOBAL
TEAM
13LANGUAGES
SPOKEN
75M+AVERAGE NUMBER OF POSTS
ANALYZED PER DAY
19SUBJECT
MATTER
EXPERTS
ACROSS
24VERTICALS
• 1.3 billion accounts
• 500 million Tweets sent each day.
(That’s 6,000 Tweets every second)
BRANDWATCH.COM
*socialpi lot.co, January 2018
• 500 million daily active users
• 95 million photos uploaded each day - with
4.2 billion Instagram likes per day
Segment the data to discover underlying themes
BRANDWATCH.COM
25%
25%
20%
11%
8%
8%
4%
2%
0% 5% 10% 15% 20% 25% 30%
Obesity/ weight
Diabetes
Heart diseases
Cancer
Teeth
Liver damage
Alzheimer's
Migraines
% HEALTH CONCERN MENTIONS
SUGAR HEALTH CONCERNS
Social Research Capabilities
• Ethnographic
• Focus groups
• Longitudinal
• Panels
• Observational research
BRANDWATCH.COM
FASTER CHEAPER
REAL-
TIME
Good Questions
BRANDWATCH.COM
How do people
feel about
their homes?
What does
the over 50s
woman want
from a fashion
brand?
What makes
people chose
physical
shopping
over online?
How can we
encourage
millennials to
think about
pensions?
What is the
public attitude
towards mental
health?
BRANDWATCH.COM
What are public attitudes towards mental
health in the UK?
How are people experiencing
risk symptoms?
Are those with chronic
symptoms getting help?
BRANDWATCH.COM
12.9m mentions
UK, 2012-2017
Repeat measures design
Anxiety, depression,
eating disorders,
body dysmorphia
• Anxiety
• Depression
• Eating Disorders
• Body Dysmorphia
• Sleep disruption
• Fatigue
• Appetite change
• Body image
• Chronic pain
BRANDWATCH.COM
All mental health discussion
Specific mental health conditions
Specific symptom areas
Chronic sufferers
BRANDWATCH.COM
Lack of emotional openness maybe
barrier to accessing help
Brits were 31% more critical
when discussing crying online
than US authors, who were more
sympathetic.
Despite this, medication was mentioned twice as often as therapy
BRANDWATCH.COM
20% 10% 8%
DRUGSTHERAP
YLIFESTYLE
• There was limited evidence of pro-eating disorder
conversation.
• Might take place on closed forums
• Eating disorders was the only category for which more
people sought advice than gave advice.
BRANDWATCH.COM