Learn how and who is using social media during disaster. What is Media Monitoring? You will learn techniques and tips and how you can leverage this technology during disaster, even to communicate with those who are not online. To get the best from this workshop bring along your cell phone

or mobile device.

Lessons learned and tips for successfully using tools like Facebook, Twitter, YouTube and Flickr to reach residents as they prepare for and

recover from hurricanes and other disasters.

@REDCROSSMOM #AIRS2012 @HUMANITYROAD

IntroductionIntroductionToTo

Crowd SourcingCrowd Sourcing

Christine ThompsonHumanity Road

15 mins

March 201010

billionth tweet

5 YEAR FLORIDA STORM HISTORY

2006 TS Alberto, TS Ernesto2007     TS Barry, TD 102008     TS Cristobel, Hurricane Dolly, TS Fay, Hurricane Gustav, TS Hanna2009 TS Claudette, Hurricane Bill, Hurricane Ida2010 TS Alex, Oil Spill, TS Bonnie, TD 5, Hurricane Earl, TS Nicole2011 TS Bret, Hurricane Irene, TS Lee2012 TO BE DETERMINED

March 21, March 21, 20062006

Who Are You?Who Are You?Link to WebsiteLink to WebsiteWho YOU FollowWho YOU Follow

Link to Social MediaLink to Social MediaAdd Share WidgetsAdd Share Widgets

KISS & Catch People Listening #HASHTAG EVENT LOCATION

#wx#tornado#hail#TS#Irene#flood#fog#tsunami#riptide

#Miami#FLL#FL#WestPalm#Tampa#TPA

Hey DOT traffic isn't bad enough on Bruce B Downs and now you have it down to one lane on a stretch. Fix the pipe and lets move on. #TPA

Virginia EMA – Official Source for VA – Verified by WebsiteTweeting Info about disaster aid availabilityWhat? Where? Why? Hashtag!Macro/Micro Hashtags

Disaster Tweeting

Youtube Linkhttp://www.youtube.com/watch?v=mlCHViaj5qA

Use Tools To Target Your ZoneUse Tools To Target Your ZoneUnderstand The Predictive CycleUnderstand The Predictive Cycle

Know What & How You Want It

TBD

Catastrophic Tweeting

Unknown Source – verified location using iPhoneVideo stream situational information

Social Media Message

Volunteer Crisis Team

Local EMA

@corey419 Wisconsin

Street Joplin Tornado

Within hours

Data Layers

I-Witn

ess Reports

Crisis Response Map

Brought to you by

WHO/WHAT/WHEN/WHERE/WHYDIGITAL JOURNALISM & DISASTER

DISASTER

Active

Steady

SURGE

BASICS OF SURGE BASICS OF SURGE PLANNINGPLANNING

CERT

COLLEGES

VOAD

ARC

What : FloodWhat : FloodWhen: Jan 2011When: Jan 2011Where: AustraliaWhere: AustraliaMap:Map:https://queenslandfloods.crowdmap.com/main

CATEGORIES

Property Damage

Roads Affected

Hazards

Evacuations

Electricity Outages

Help Services

Volunteer Efforts

Scope: Global Disaster Response Scope: Global Disaster Response Focus: People and Animals ImpactedFocus: People and Animals Impactedwww.humanityroad.orgwww.humanityroad.orgOrganization: 501c3 Nonprofit, VOAD

@humanityroad@humanityroad@disasteranimals@disasteranimals@redcrossdog@redcrossdog