Going Viral . . . Social Media in Health Care A. Melissa Harmon, RN-BSN, FNP-S School of Nursing Social media platforms communicate with large populations (Zowawi, 2015) Social media use is growing to biblical proportions 85% of the population use the Internet (Anderson & Perrin, 2015) Facebook is the world’s largest social network Twitter is a popular micro blog used by millions Pinterest is a visual social bookmarking tool Introduction: Social networking sites are cost effective tools for communication with patients and caregivers outside the traditional clinic visit • Rutledge, C. M., Renaud, M., Shepherd, L., Bordelon, M., Haney, T., Gregory, D., & Ayers, P. (2011). Educating advanced practice nurses in using social media in rural health care. International Journal Of Nursing Education Scholarship, 8(1), 1-14. doi:10.2202/1548-923X.2241 • Househ, M. (2013). The use of social media in healthcare: Organizational, clinical, and patient perspectives. Studies In Health Technology And Informatics, 183, 244-248. doi 10.3233/978-1-61499-203-5-244 • Craig, C., Campbell, B., Bichard, S., & Baker, D. (2013). Digital house calls: US healthcare professionals and online media communication. Journal Of Communication In Healthcare, 6(4), 187-196. doi:10.1179/1753807613Y.0000000042 • Anderson, M. & Perrin, A. (2015). 15% of Americans don’t use the Internet. Who are they? Retrieved from http://www.pewresearch.org/fact-tank/2015/07/28/15-of- americans-dont-use-the-Internet-who-are-they/ • Zowawi, H.M., Abedalthagafi, M., Mar, F.A., Almalki, T., Kutbi, A.H., Harris-Brown, T., … Hasanain, R.A. (2015). The potential role of social media platforms in community awareness of antibiotic use in the gulf cooperation council states: Luxury or necessity? Journal of Medical Internet Research,17(10):e233. URL: http://www.jmir.org/2015/10/e233 doi: 10.2196/jmir.3891. PMID: 26471079 Identify the barriers that prevent health care providers’ use of social media platforms to promote patient education Identify creative methods to overcome health care providers’ perceived barriers to the use of social media to disseminate patient education Objectives: Barriers To Social Media Use : Belief that patients lack understanding of social media (Rutledge et al., 2011) Concerns about maintaining patient privacy online (Craig, Campbell, Bichard, & Baker, 2013) Concern that patients will rely on misleading information online (Househ, 2013) Providers lack of time and reimbursement (Craig et al., 2013) Social media platforms are far too powerful to continue to be underutilized by clinicians, these barriers must be overcome. Strategies To Overcome Barriers: Colorful, interactive visual and audio posts can address low literacy Closed, password protected sites can ensure privacy and security Promotion of well-known, reliable websites can ensure access to trustworthy information Utilization of social media managers can overcome barrier of time and reimbursement Social media management systems allow providers to optimize their time Utilizing a few strategies can make Results: References:

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Going Viral . . . Social Media in Health CareA. Melissa Harmon, RN-BSN, FNP-SSchool of Nursing

Social media platforms communicate with large populations (Zowawi, 2015)

Social media use is growing to biblical proportions

85% of the population use the Internet (Anderson & Perrin, 2015)

Facebook is the world’s largest social network

Twitter is a popular micro blog used by millions

Pinterest is a visual social bookmarking tool

Introduction:

Social networking sites are cost effective tools for communication with patients and caregivers outside the traditional

clinic visit

• Rutledge, C. M., Renaud, M., Shepherd, L., Bordelon, M., Haney, T., Gregory, D., & Ayers, P. (2011). Educating advanced practice nurses in using social media in rural health care. International Journal Of Nursing Education Scholarship, 8(1), 1-14. doi:10.2202/1548-923X.2241

• Househ, M. (2013). The use of social media in healthcare: Organizational, clinical, and patient perspectives. Studies In Health Technology And Informatics, 183, 244-248. doi 10.3233/978-1-61499-203-5-244

• Craig, C., Campbell, B., Bichard, S., & Baker, D. (2013). Digital house calls: US healthcare professionals and online media communication. Journal Of Communication In Healthcare, 6(4), 187-196. doi:10.1179/1753807613Y.0000000042

• Anderson, M. & Perrin, A. (2015). 15% of Americans don’t use the Internet. Who are they? Retrieved from http://www.pewresearch.org/fact-tank/2015/07/28/15-of-americans-dont-use-the-Internet-who-are-they/

• Zowawi, H.M., Abedalthagafi, M., Mar, F.A., Almalki, T., Kutbi, A.H., Harris-Brown, T., … Hasanain, R.A. (2015). The potential role of social media platforms in community awareness of antibiotic use in the gulf cooperation council states: Luxury or necessity? Journal of Medical Internet Research,17(10):e233. URL: http://www.jmir.org/2015/10/e233 doi: 10.2196/jmir.3891. PMID: 26471079

Identify the barriers that prevent health care providers’ use of social media platforms to promote patient education

Identify creative methods to overcome health care providers’ perceived barriers to the use of social media to disseminate patient education

Objectives:

Barriers To Social Media Use:Belief that patients lack understanding of social media (Rutledge et al., 2011) Concerns about maintaining patient privacy online (Craig, Campbell, Bichard, & Baker, 2013)

Concern that patients will rely on misleading information online (Househ, 2013)

Providers lack of time and reimbursement (Craig et al., 2013)

Social media platforms are far too powerful to continue to be underutilized by clinicians, these

barriers must be overcome.

Strategies To Overcome Barriers:Colorful, interactive visual and audio posts can address low literacy Closed, password protected sites can ensure privacy and security Promotion of well-known, reliable websites can ensure access to trustworthy informationUtilization of social media managers can overcome barrier of time and reimbursementSocial media management systems allow providers to optimize their time

Utilizing a few strategies can make social media a viable option to promote health care education.

Results:

References: