Harley-Davidson Inc.Owen Liebelt

History• Founded in 1903

• Milwaukee, WI

• Publically Traded 1965

• Harley-Davidson Inc.

Two BranchesManufacturing Financial Services

Manufacturing• Motorcycles – 77.8%

• Accessories – 16.2%

• 696 independent dealers

• 5,700 employees

Financial Services• Insurance

• Licensing

• Trademark

• Retail Financial Services

Risk Factors• Competitors

• Economic

• Political

• Legal

• Sociocultural

Competitors• Polaris Industries (PII)

• Thor Industries Inc. (THO)

• Kawasaki Heavy Industries Ltd. (KWHIY)

Economy

Legal and Political • Taxes

• Environmental

• Regulations

• Financial Services

Sociocultural • Rough and tough

• Limited consumer base

• Ability to adapt products

Pillars of Success • Fulfill Customers dreams

• Expand market and adapt to

customers wants and needs

• Continue to be a leader in the

global marketplace

Liquidity Current Ratio

Receivable Turnover Ratio

Average Collection Period

Solvency• Debt to Asset Ratio

ProfitabilityReturn on Common Stockholder’s Equity Profit Margin Ratio

Profitability Cont. Earnings per Shares Payout Ratio

The Future