Embed Size (px)
Citation preview
In Print. In Person. Online. Around the World.
INSPIRING & EDUCATING WOOD FLOORING PROFESSIONALS
2018
MEDIA KIT
hardwoodfloorsmag.com
2 hardwood floors magazine media kit
MISSION Hardwood Floors magazine, the official publication of the National Wood Flooring Association, offers a signature mix of reporting dedicated to providing wood flooring professionals across the supply chain with the information necessary for personal and business success.
the magazine of the national wood flooring association 1
FEB/MAR 2017
HOW SAFE IS YOUR DATA?MINIMIZING MOISTURE FROM SUB FLOORSTECHNICAL FOCUS: RH & WOOD
CONNECT WITH YOUR COMMUNITY
SOCIALRESPONSIBILITY
Our audience is engaged and passionate about the industry, making it the perfect environment for your brand. The Hardwood Floors magazine team works closely with our advertising partners to design custom-tailored solutions that align with their individual needs.
POWERFUL SOLUTIONS
As a not-for-profit trade publication, proceeds from the magazine are invested directly back into our industry through NWFA member services and advocacy for wood flooring. Our channels reach your customers:
POWERFUL INVESTMENT
IN PRINTwith Hardwood Floors
magazine and the Expo Exhibitor Showcase Guide
print subscribers
websiteusers:
app articleviews:
25,000+
6,502110,537
N U M B E R S A T A G L A N C E
Subscriber data as of August 25, 2017.
(since November 2016)
(since May 2017)
Number ofcountriesserved:
49
ArgentinaAustraliaAustriaBelgiumBermudaBrazilCanadaChinaColombiaDenmarkDominican RepublicFinlandFranceGermanyGhanaGreeceGuyanaIndiaIndonesiaIrelandItalyJapanLatviaMalaysiaMexico
MongoliaNetherlandsNew Zealand
NigeriaNorway
ParaguayPeru
PhilippinesPolandRussia
SingaporeSouth Africa
SpainSri Lanka
SwedenSwitzerland
TaiwanThailand
TurkeyUnited Arab Emirates
United KingdomUnited States
UruguayVietnam
e-newssubscribers:
10,500+
website page views:
216,589
25,000+print subscribers
Data as of Aug. 31, 2017. Hardwoodfloorsmag.com launched Nov. 11, 2016; Hardwood Floors App launched May 15, 2017.
IN PERSONwith exposure at the
NWFA Wood Flooring Expo, NWFA training, and industry events
50+in person events
4,000+individuals reached
ONLINEwith hardwoodfloorsmag.com, the
Hardwood Floors app, NWFA University, and our consumer site, woodfloors.org
print subscribers
websiteusers:
app articleviews:
25,000+
6,502110,537
N U M B E R S A T A G L A N C E
Subscriber data as of August 25, 2017.
(since November 2016)
(since May 2017)
Number ofcountriesserved:
49
ArgentinaAustraliaAustriaBelgiumBermudaBrazilCanadaChinaColombiaDenmarkDominican RepublicFinlandFranceGermanyGhanaGreeceGuyanaIndiaIndonesiaIrelandItalyJapanLatviaMalaysiaMexico
MongoliaNetherlandsNew Zealand
NigeriaNorway
ParaguayPeru
PhilippinesPolandRussia
SingaporeSouth Africa
SpainSri Lanka
SwedenSwitzerland
TaiwanThailand
TurkeyUnited Arab Emirates
United KingdomUnited States
UruguayVietnam
e-newssubscribers:
10,500+
website page views:
216,589112,140HFM website users
10,500e-news subscribers
6,613app article views
3 hardwoodfloorsmag.com
TECHNICAL EXPERTISE
25%
BUSINESS BEST PRACTICES25%
PEOPLE15%
OTHER5%
NEW PRODUCTS15%
INDUSTRY15%
Customize a year's worth of marketing with Hardwood Floors magazine. We make it easy to combine print and digital opportunities with the magazine, NWFA education, Expo and more.
In the past six years, NWFA has rebuilt the annual wood flooring Expo, enhanced hands-on training, and launched NWFA University - an online learning platform. Hardwood Floors magazine is yet another resource to help promote your products. Be a part of the education, resources and leadership NWFA members know and trust. Build a custom marketing package today.
BUILD A CUSTOM MARKETING PACKAGE
EDITORIAL FOCUSCovering every aspect of a wood flooring professional’s career.
hardwood floors magazine media kit
2018 EDITORIAL CALENDAR
DIGITAL MARKETING NWFA EXPO PREVIEW WOOD FLOOR OF THE YEAR
FEB/MAR APRIL/MAY JUNE/JULY
AUG/SEPT OCT/NOV DEC/JAN
SUSTAINABILITY & HEALTH 2019 OUTLOOK/ 40 UNDER 40
TODAY’S SAVVY CONSUMERFEATURED TOPIC
PRODUCT FOCUS
FEATURED TOPIC
TECHNICAL FOCUS
BONUS FOR ADVERTISERS
BONUS DISTRIBUTION
Subfloors Sanding Techniques & Sanding Equipment
Finishes
Subfloors/Subfloor Preparation/Adhesives
Sanding Equipment/Abrasives + Expo Exhibitor Showcase
Solid Wood Flooring + Finishes/ Applicators/Fillers
Buy one 1/2 page or larger ad, receive free digital product focus in e-news
Buy one 1/2 page or larger ad, receive a second ad of equal size free
20% off any size ad
NWFA Training, HMA, NRF NWFA Expo, NWFA Training NWFA Training, NRF, CCA
AD CLOSING
MATERIAL DUE
January 5 March 2 May 4
January 12 March 9 May 11
PRODUCT FOCUS
TECHNICAL FOCUS
BONUS FOR ADVERTISERS
BONUS DISTRIBUTION
AD CLOSING
MATERIAL DUE
Common Problems, Causes& Cures
Radiant Heat Essential Tools for the Job
Reclaimed Flooring + Cork & Bamboo Flooring
Engineered Wood Flooring + Borders/Inlays/Vents/Moldings/Stair Parts
Tools/Supplies/Nailers/Fasteners/ Floor Manf. Equip. + Maintenance
Products & Recoat Systems
Inclusion in green products highlights
20% off any size ad Inclusion in NWFA TISE Digital Preview
NWFA Training NWFA Training, NAFCD, Greenbuild,
NHLA, NAFCT
TISE, CCA, NWFA Training, IBS, AHMI
July 6 September 7 November 2
July 13 September 14 November 9
5 hardwoodfloorsmag.com
NWFA INDUSTRY GUIDE
NOVEMBER• 12 months of visibility for the price of one • Viewership by key decision-makers• Company name displayed in bold type throughout the
Product Listings section• Distributor advertisers displayed in bold type in the
Geographic Areas Served section• NWFA Advertiser designation next to your company name in
membership listing• Featured Supplier designation and link to your site from online
Industry Guide (Available at hardwoodfloormag.com)• Enhanced online Industry Guide microsite also available, see
digital advertising section for pricing.
An Ad in the NWFA Industry Guide Provides:
AD CLOSING
MATERIAL DUE
October 5
October 12
BONUSISSUE
IN EVERY ISSUEWood StockA collection of industry news spanning the entire supply chain.
Business Best PracticesA series of articles focused on helping you run your business.
At the SiteVital information about installation, sanding & finishing.
Tech TalkGuidance from industry experts on timely topics.
New ProductsFeatures the latest wood flooring products.
NWFA ResourcesHighlights of various tools and resources available to NWFA Members.
6 hardwood floors magazine media kit
RATE CARD — PRINT ADVERTISINGPrint Advertising
Spread $9,585 $9,375 $9,040
Full Page $6,350 $6,090 $5,990
2/3 Page $5,700 $5,490 $5,225
1/2 Page (Island) $5,450 $5,285 $4,800
1/2 Page (Horizontal or vertical) $4,785 $4,770 $4,545
1/3 Page (Square or Vertical) $4,300 $4,135 $3,950
1/4 Page $3,875 $3,605 $3,440
1/6 Page $3,300 $3,245 $3,140
Print Sizes (Four Color)* 1x 3x 7x
Print Insert 1 Side 2 Sides 4 Sides 8 Sides $3,895 $4,925 $7,895 $11,340
Full Page NWFA Expo Exhibitor Showcase $925
Trade Show Guide Advertising
Additional Print Opportunities
Print Advertorial 1 Page $4500 2 Pages $9000
*Call for black and white advertising rates.
Sponsored Content
Print Call for pricingFalse Cover, Belly Band, French Door (split) Cover, Blown-in Postcard
False Cover
Flap opens at the line
Belly Band
Questions? Call 800.422.4556 or email [email protected]
7 hardwoodfloorsmag.com
Full Page
Live Area:7.5" x 10.375"
Trim Size:8" x 10.875"Bleed: .125"
Questions? Call 800.422.4556 or email [email protected]
2/3 1/2(Vertical)
1/2(Horizontal)
1/3(Square)
1/2 (Island)
1/3(Vertical)
1/4 1/6
Spread* 16” 10.875”
Full Page* 8” 10.875”
2/3 Page 4.5” 10”
1/2 Page (Island) 4.5” 7.5”
1/2 Page (Horizontal) 7” 4.875”
1/2 Page (Vertical) 3.375” 10”
1/3 Page (Vertical) 2.1875” 10”
1/3 Page (Square) 4.5” 4.875”
1/4 Page 3.375” 4.875”
1/6 Page 2.1875” 4.875”
Expo Exhibitor Showcase 5.25" 8.25"
AD SIZE WIDTH HEIGHT
PRINT AD SPECIFICATIONS
Production Requirements
*Live area: Headlines, body copy, logos, and other critical elements should remain inside the live area to minimize any chance of being trimmed off. Live area must be 0.5" in from trim on all sides (for full page and spread bleed ads only). Electronic files: Supplied PDF files (CMYK & High Quality Print) are preferred with all high-resolution image data embedded within the file. All fonts must be converted to outlines or paths. Ad files may also be furnished in native application file format where the following programs have been used: Adobe Photoshop, Illustrator, or InDesign. All application files must be accompanied by copies of all linked images and fonts used. All image files used must be in .TIF, .JPG or .EPS format. All files should have an effective resolution of 300 dpi at reproduction size.
Email ad materials to [email protected].
Spread
Live Area: 15.5" x 10.375"Trim Size: 16" x 10.875"
Bleed: .125"
Expo Exhibitor Showcase
Live Area:4.75" x 7.75"
Trim Size:5.25" x 8.25"Bleed: .125"
8 hardwood floors magazine media kit
Additional Digital Opportunities
One Video $1,500 (Includes 1 edition of e-news + featured position on website for 1 week)
Sponsored Video
Digital Call for pricingSponsored Website Content
RATE CARD — DIGITAL ADVERTISINGDigital Advertising
Welcome $10,000 $6,000
Skyscraper $5,000 $3,000
Block $2,500 $1,500
Industry Guide Enhanced Microsite $1,000
Website Ads 1 Year 6 Months
Leaderboard $825 $710 $600 $525
Block $715 $620 $520 $450
Footer $615 $520 $420 $350
Digital Product Listing $825 $710 $600 $525
E-News Ads 1x 3x 6x 12x
One mailing $1,750Custom E-mail
Questions? Call 800.422.4556 or email [email protected]
Pop Up Ad Call for pricingApp
9 hardwoodfloorsmag.com
Welcome Ad 640 x 480 Up to 100 KB Animated .gif, .gif, .png, .jpg, html5
Leaderboard 970 x 90 Up to 80 KB Animated .gif, .gif, .png, .jpg, html5
Skyscraper 160 x 600 Up to 80 KB Animated .gif, .gif, .png, .jpg, .html5
Block 160 x 160 Up to 80 KB .jpg, .png, or non-animated .gif
Special Placement Banner 728 x 90 Up to 80 KB .gif, .jpg, .png
Website Ad DIMENSIONS FILE SIZE FILE FORMAT (Width x Height)
DIGITAL AD SPECIFICATIONS
E-News Ad DIMENSIONS FILE SIZE FILE FORMAT (Width x Height)
Leaderboard & Footerboard 500 x 100 Up to 30 KB .jpg, or non-animated .gif
Block 336 x 280 Up to 30 KB .jpg, or non-animated .gif
Leaderboard & Footerboard
Skyscraper
BlockSpecial Placement Banner
E-NewsBlock
E-News Leaderboard
Questions? Call 800.422.4556 or email [email protected]
Custom E-Mail Specs: Keep e-mail at a fixed width of 600 pixels. Image files for photos must be attached separately and .jpg, .gif, and .eps files are preferred. Images must be at least 72 dpi in resolution. We can accept HTML files that do not contain CSS (cascading style sheets), but it’s not the preferred method. When using a style, please use INLINE STYLES only; do not use internal or external style sheets. Subject line of 50 characters or less.
Contact Hardwood Floors magazine today or visit hardwoodfloorsmag.com, to learn more.
Stacy BrownVP, Publishing & Communications
Katie SchenkMedia Production Coordinator
Libby JohnstonDirector of Media & Advertising
111 Chesterfield Industrial Boulevard, Chesterfield, Missouri 63005
EM [email protected] PH toll-free: 800.422.4556 local: 636.519.9663
INVEST IN YOUR BUSINESS. SUPPORT YOUR INDUSTRY. GROW TOGETHER.
