INDUSTRIAL ORIENTATION REPORT –

Malaysia CHINA HONGKONG

POST GRADUATE PROGRAMME IN

MBA- FB&E

(2014-2016)

SUBMITTED BY:

Hardik Sharma 144119

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PREFACE

The reason for the Industrial Orientation is to adapt the understudies with the down to earth learning of organization all in all and the business in which the organization is. Modern Orientation will help the administration understudies in getting furnished with the presentation required for settling on business choices.

Current Orientation gives the structure and expressways to perceiving and getting an adjacent vibe of the value chain practices and fortifying the business frameworks. The essential objective of this activity is to give overall presentation to the understudies, which will engage them to get some answers concerning the target countries and appreciate the business society. It not simply allows to the country think alone, also tap business opportunities at the same time in the country passed by.

The present day Orientation was the productive inclusion with respect to presentation and learning and I assume that in future, I will get needed results.

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Acknowledgement

I would like to thank the University for giving us an opportunity to visit these countries. To learn things in a more convenient manner then I could have anywhere else. I would like to extend my gratitude to our faculty members, Prof Reena Shah and Prof Sanjay Jain who guided me all throughout from scratch like any mentor would have. Without their support, things would have been harder. I would also like to thank Mr Tejas Ambani, our Tour Coordinator who directed me on things about these countries which come only out of experience. I would like to mention all the colleagues who made the three months a comfortable learning experience sharing with me everything that I could pick to grow further. I would like to thank all my batchmates for their cooperation and making all the planning and hardwork a success

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Malaysia (24 TH -31 ST October)

We checked in at Capri by Fraser:Located in the newly transformed Bangsar South district in KL, Capri by Fraser is surrounded by entertainment and recreation options such as the new NEXUS Convention Centre and a six-acre park. For savvy travelers seek a different kind of experience, this chic hotel apartment in KL, features the facilities of a hotel with all comfort and amenities of home.Facilities: LED TV with cable, coffee/tea maker, in room safe, free wifi

The first day of the trip began with Universiti Tun Abdul Razak (UNIRAZAK) popularly known as UNIRAZAK. 26th to 30th we were at Unirazak as a part of which we attended lectures and visited the textile museum. We learnt about Batak Printing. As a part of our exchange programme, we interacted with the authorities there who enlightened us about our scope of starting the business or expanding family businesses to Malaysia. The challenges faced in the family business, the horizons to explore and so on.

UNIRAZAK

ABOUT GSB

 The history of the development of the Graduate School of Business goes beyond ten years when it was known as the Centre for Graduate Studies.

In 1998 the Centre for Graduate Studies was established to coordinate postgraduate studies and research activities at Universiti Tun Abdul Razak. In 2008 under the university's continuous improvement initiatives it was restructured and named as the Graduate School of Business (GSB). This is to realize the university's aspiration to be a centre that provides high quality education and training of managerial leaders with internationally acclaimed recognitions and accreditations. As a centre of excellence in postgraduate business education, the GSB specializes in providing business and management related programs which are relevant and purposeful in meeting the current and future needs of the industry. The programs are designed to provide real world practical learning experiences that incorporate both hard and soft skills as well as to be intellectually challenging with well-grounded theories on business and management.Associate Professor Dr. Cordelia Mason, Dean of the GSB says, "Being a relatively new addition to a stable of new schools in the newly restructured Universiti Tun Abdul Razak, we are very pleased and excited to be able to assist and serve our existing as well as potential students who yearn for new and state of the art knowledge in the business and business related areas. The Graduate School of Business has a very good blend of local as well as international lecturers and professors. All our lecturers and professors are PhD holders with vast experience in teaching, research and industry. We at the Graduate School of Business strongly believe that our environment and our academic staff will enrich and enhance the learning experience of our students."

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The institute offers innovative academic programmes that cater to niche upcoming industries: UNIRAZAK's GSB is home to a wide variety of specialised academic programmes that set themselves apart from the staple programme offerings found at many universities. These programmes help ensure that current working professionals can updates themselves with the latest industry knowledge that fits their current career. Fresh graduates can also pursue GSB’s courses to give themselves a head start when they enter the workforce.UNIRAZAK is a member of The Association to Advance Collegiate Schools of Business (AACSB): The Association to Advance Collegiate Schools of Business (AACSB) – an international accreditation body that represents the highest standard of achievement for business schools worldwide. The university is also a member of European Foundation for Management Development – a globally recognised accreditation body of quality in management education.

The basics of any good MBA is a given – internationally recognised teaching and research: The basics of any good MBA is a given – internationally recognised teaching and research. Our advantage lies in our links to the commercial world within the context of a globalised economy and our unparalleled understanding of it.

It offers variety of programs namely:

Doctor of Philosophy

Programme Aim

The Doctor of Philosophy programme aims to nurture graduates to be researchers and scholars who are capable of generating critical, creative, and original research ideas and formulating theoretical propositions for an extensive academic research in the business and management discipline that leads to a significant contribution to academia, industry, and society.

Programme Objectives

To encourage and guide students to pursue research which advances knowledge and discipline with relevant research skills;

To equip students with various research methods and forms of enquiry to explore the frontiers of knowledge in the field of business and management research;

To enhance students' effectiveness in articulating and communicating research findings in both oral presentations and reports.

Master of Philosophy (MPhil)

Programme Aim

The Master of Philosophy (MPhil) programme nurtures graduates to be researchers and scholars who are capable of developing critical and creative research perspectives for a given frontier of knowledge that may contribute to original research in the field of business and management that is beneficial to academia, industry, and society. The MPhil graduates will usually continue to pursue Doctor of Philosophy (PhD) programme.

Programme Objectives

To engage students to acquire and research on in-depth knowledge with relevant research skills in the field of business and management;

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To equip students with relevant research methods and forms of enquiry to explore the frontiers of knowledge in the field of business and management research;

To enhance students' ability to articulate and communicate research findings in both oral presentations and reports.

Programme Outcomes

Ability to independently pursue guided rigorous academic research that would enable publications in refereed journals.

Ability to contribute to research team or community on new emerging areas of business and management research.

Ability to research on strategic and policy developments affecting the industry and society.

Master in Strategic Human Resource Management

Programme Aim

The Master in Strategic Human Resource Management programme prepares graduates to be human resource managers who are capable of formulating human resource strategies that promote sustainable growth and development of expertise in organisations.

Programme Objectives

To enable graduates to articulate and apply human resource management theories and adopt the principles and best practices relevant to their organisation.

To enable graduates to perform as effective human capital managers in both public and private sectors.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of human resource management for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in strategic human resource management.

Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making strategic human resource management decisions.

Ability to engage in effective cross-cultural communication skills and sensitive to social responsibility in a multicultural setting.

Ability to articulate ethical issues in strategic human resource management as well as to provide leadership in social responsibility.

Ability to lead and engage in lifelong learning at individual, group, and institutional levels.

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Master of Business Administration (Leadership)

Programme Aim

The MBA (Leadership) programme prepares graduates to be leaders who embrace leadership role in a succession plan that promotes talented, innovative, and enterprising pool of expertise.

Programme Objectives

To enable graduates to articulate and apply leadership theories and adopt the principles and best practices relevant to their organisation.

To enable graduates to perform as managers and accepted as leaders when coordinating various functional areas with effective communication skills.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of leadership for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in a specific area of practice.

Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making business decisions.

Ability to engage in effective cross-cultural communication skills and be sensitive to social responsibility in a multicultural setting.

Ability to articulate ethical issues in the respective fields of study as well as to provide leadership in social responsibility.

Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

Master of Business Administration (Services Management)

Programme Aim

The MBA (Services Management) programme prepares graduates to be service-oriented managers who provide managerial leadership and develop logical, critical, and creative solutions to problems faced by organisations in the services industry.

Programme Objectives

To enable graduates to articulate and apply relevant theories and adopt the principles and best practices relevant to their organisation.

To enable graduates to perform as service-oriented managers who adopt customer and supplier relationship management skills when performing value added processes with effective communication skills.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

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Programme Outcomes Ability to acquire and apply knowledge in the areas of services management for both

localised setting and international environment. Ability to demonstrate relevant expertise and skills to provide leadership in services

industry. Ability to engage in strategic and critical thinking with analytical, evaluative, and problem

solving skills when making business decisions. Ability to engage in effective cross-cultural communication skills and sensitive to social

responsibility in a multicultural setting. Ability to articulate ethical issues in services management as well as to provide leadership in

social responsibility. Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

Master of Business Administration (Retail & Hypermarket)

Programme Aim

The MBA (Retail & Hypermarket) programme nurtures graduates to be managers who are capable of providing strategic direction and developing logical, critical, and creative solutions to problems faced by organisations in the retail and hypermarket industry.

Programme Objectives

To enable graduates to articulate and apply relevant theories and adopt the principles and best practices in the retail and hypermarket industry.

To enable graduates to perform as managers who demonstrate managerial leadership when performing value added processes with effective communication skills.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of retail and hypermarket for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in retail and hypermarket industry.

Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making business decisions.

Ability to engage in effective cross-cultural communication skills and sensitive to social responsibility in a multicultural setting.

Ability to articulate ethical issues in retail and hypermarket as well as to provide leadership in social responsibility.

Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects

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Master of Business Administration (Global Islamic Finance)

The MBA (Global Islamic Finance) is a programme conducted in collaboration with the International Business School Alliance (IBSA). The IBSA was established in 2003 and is a growing network of international business schools offering a dual master degree. The IBSA consists of 6 partner institutions with different specialisations, including:

UNIRAZAK (Global Islamic Finance), Bremen University of Applied Sciences, Germany (International Logistics & Supply Chain

Management), Universitat de Valencia, Spain (International Marketing), IBS Moscow, Russia (Management in Emerging Economies), University of North Carolina Wilmington, USA (International Finance and Investments), Novancia Business School Paris, France (International Business Development &

Consulting).

The IBSA enables students to study at two institutions in two different countries, receiving master's degrees from each of these institutions. For instance, students complete the first semester at any partner institutions and continue the second and final semesters at UNIRAZAK, or complete the first semester in UNIRAZAK and continue the second and final semesters in another partner institution.

Programme Aim

The MBA (Global Islamic Finance) programme prepares graduates to be professionals who are capable of developing logical, critical, and creative solutions to problems based on Shari'ah principles and rulings, and to recommend best practices of Islamic finance to be adopted in the Global Islamic financial services industry.

Programme Objectives

To enable graduates to articulate and apply Islamic finance theories and adopt the Shari'ah principles, rulings, and best practices to their organisation.

To enable graduates to engage in business and Islamic financial services activities with the Islamic finance professionals and practitioners in the community.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of Islamic finance for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in Islamic finance. Ability to engage in strategic and critical thinking with analytical, evaluative, and problem

solving skills when making business decisions. Ability to engage in effective cross-cultural communication skills and be sensitive to social

responsibility in a multicultural setting. Ability to articulate ethical issues in Islamic finance as well as to provide leadership in

social responsibility. Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

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ABOUT BRSBE

The Bank Rakyat School of Business and Entrepreneurship (BRSBE) is one of UNIRAZAK's unique founding schools, and is dedicated to providing quality education in entrepreneurial leadership in Malaysia. It was launched by YAB Dato' Sri Mohd Najib Tun Abdul Razak in December 2007.

BRSBE was formed with the view that entrepreneurial activity is one of the pillars of a strong and vibrant economy. Although big business is extremely vital for economic health and prosperity, a strong cadre of SMIs and SMEs is also essential to ensure a diverse economy and to provide the required support to big business companies and the community. BRSBE also recognises the fact that most wealth comes not from being employed, but by starting one's own business, and that great products and services begin with a single idea. The problem is that many aspiring entrepreneurs are not educated enough to know how to convert their ideas into working solutions and practical businesses.

UNIRAZAK recognised that it is imperative for Malaysia's future entrepreneurs to equip themselves with the proper tools and expertise for them to survive and flourish in today's modern competitive economic climate. Entrepreneurs today face greater challenges in starting, funding, managing and growing their enterprise ventures in the wake of a rapidly changing business environment. To maximise the success of our entrepreneurial leaders, UNIRAZAK established the Bank Rakyat School of Business & Entrepreneurship (BRSBE), with the support of Bank Rakyat Malaysia Berhad which contributed generously to the endowment fund.

In effect, the BRSBE provides skills and competencies that are integral to becoming a successful entrepreneur. To this end, it has collaborated with US-based Babson College which has been the leading business school in the field of entrepreneurship for the last 15 years. It is also partners with the Australian Graduate School of Entrepreneurship (AGSE).

At UNIRAZAK's BRSBE, entrepreneurs are developed and nurtured to identify opportunities and manage resources that result in wealth creation and/or value creation to the community. The programmes are tailored towards 'education for entrepreneurship' and designed to produce quality, efficient and effective entrepreneurs and intrapreneurs, from both an economic and social standpoint. Students are exposed to a variety of learning approaches provided by a team of well qualified and experienced academics and professionals in various areas of entrepreneurship, business and management-related fields.

Exclusive partners with the United States' best entrepreneurship school: UNIRAZAK is partners with Babson College USA, voted by U.S. News & World Report as #1 in entrepreneurship for 17 consecutive years; its entrepreneurship programme has also been voted #1 by the Financial Times and the Princeton Review.

UNIRAZAK gained this exclusive partnership via its entrepreneurship development programmes and models which, although developed separately from Babson's, were very similar. The undergraduate students will also have the opportunity to visit Babson College in

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the final year of their study, interact with fellow entrepreneurship students from various parts of the world, and learn from distinguished and highly esteemed Babson professors, entrepreneurs, corporate entrepreneurs and industry professionals.

Partners with leading institutions that grant exemptions for various professional certifications: Additionally, UNIRAZAK is also partners with the Financial Planning Association of Malaysia (FPAM), the Islamic Banking and Finance Institute Malaysia (IBFIM) and the International Centre for Education in Islamic Finance (INCEIF), all prominent institutions endorsed by Bank Negara Malaysia. It is also partners with CPA Australia, and has signed Memorandums of Understanding (MOUs) with other institutions and professional bodies such as the Chartered Tax Institute of Malaysia (CTIM) and the Malaysian Association of Tax Accountants (MATA).

It offers variety of programs namely:

Bachelor of Accounting (Hons) accredited by CPA Australia

Objectives

Respond to the needs of the country for higher-level accountants, auditors and financial managers. Graduates of the programme generally will find placement in local and international CPA Australia's firms; industries firms and government entities.

Enable students to demonstrate competencies in the development, measurement, analysis, validation and communication of financial and other information.

Develop students with the relevant analytical and critical thinking, oral and written communication skills which are relevant to their field of study.

Expose students to the unique aspects of global accounting and business issues. Expose students with new developments in Information Technology relevant to prospective

position they are expected to assume in the world of work in the area of accounting, auditing and finance.

Expose students with activities that help them work in teams/groups. Provide the educational background for students to meet the educational requirements of

various accounting certification examinations. Ensure the curriculum meets the requirements of stakeholders and maintains its international

standards of the field, and contributes for the development of the profession. Promote faculty's or school's competency through professional development schemes so as

to help them compound their service to the community. 

Institutional Accreditation or Recognition :

Ministry of Education, New Zealand

Association to Advance Collegiate Schools of Business (AACSB International)

Association of MBAs (AMBA)

European Foundation for Management Development (EFMD-EQUIS)

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The demand for experts in accounting and finance is at an all-time high in our Age of Globalisation. The individuals who will gain most from this are graduates with the professional knowledge and skills given by CPA Australia. UNIRAZAK meets this demand by offering the Bachelor of Accounting (Hons.) that requires the passing of the professional level segments of CPA Australia's CPA Programme in the final year. This programme qualifies the fresh graduate as an accounting and finance expert who is certified by an internationally recognised professional body.

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Bachelor of Business Management (Entrepreneurship) (Hons)

Objectives

Exposing students to the real business venture experience. Shaping students creativity and leadership potential through classroom and actual business

venture activities. Enabling students to venture into business while undergoing their studies at Bank Rakyat

School of Entrepreneurship. Students will have a well balance attitude, values and philosophy in their life as extra

activities have been prepared specifically for them in building strong spiritual values as well as corporate values as a way of life. 

ENTREPRENEURSHIP, is an opportunity to gain exposure to the world of entrepreneurship through a holistic approach to education and training which will enable you to master the skills required to do business in Malaysia and globally. UNIRAZAK is the only university in Malaysia to offer entrepreneurship as an academic programme and which is also partners with Babson College, the #1 ranked school for entrepreneurship in the USA.

Bachelor of Business Administration (Islamic Financial Planning) (Hons)

Objective

to develop Financial Planners who are knowledgeable and competent in practicing Islamic principles in their field of work;

to develop Financial Planners who are able to comprehend the mechanisms in implementing Islamic disciplines in current scenario, in the areas of business and financial planning;

to develop Financial Planners who are competitive and are continuously acquiring knowledge through lifelong learning;

to produce Financial Executives who are capable of imparting information about Islamic banking and finance to a society with diversified cultures and customs; (this sentenced is being rephrased)

to produce Islamic Financial Planners who are professional and ethical in carrying out their duties, and who fulfill their responsibilities to the Creator, the country and its nation; and

to produce Financial Planners who think critically about their assessments and actions to enable them to overcome current issues pertaining to Islamic financial planning.

UNIRAZAK recognises the rising importance of Islamic Finance, which is projected to grow tremendously and become a major force in global economics. With this in mind, our curriculum is jointly developed by experts within academia and the financial industry. UNIRAZAK collaborates with the Financial Planning Association of Malaysia (FPAM) and the Islamic Banking and Finance Institute Malaysia (IBFIM), which are prominent institutions endorsed by Bank Negara Malaysia, to develop and conduct a cutting-edge Islamic Financial Planning academic programme that positions its graduates to take full advantage of this upcoming field.

Bachelor of Business Administration (Islamic Banking & Finance) (Hons)

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Objective

to develop Financial Executives who are knowledgeable and competent in practicing Islamic principles in their field of work;

to develop Financial Executives who are able to comprehend the mechanisms in implementing Islamic disciplines in current scenario, in the areas of banking and finance;

to develop Financial Executives who are competitive and are continuously acquiring knowledge through lifelong learning;

to produce Financial Executives who are capable of delivering information about Islamic banking and finance to a society with diversified cultures and customs in ways that will ease the understanding of the subject;

to produce Financial Executives who are professional and ethical in carrying out their duties, and who fulfill their responsibilities to the Creator, the country and its nation; and

to produce Financial Executives who think critically about their assessments and actions to enable them to overcome current issues pertaining to Islamic banking and finance. 

UNIRAZAK recognises the rising importance of Islamic Banking and Finance, which is projected to grow tremendously and become a major force in global economics.

Bachelor of Business Administration (Insurance) (Hons)

Objective

To produce professional managers and leaders in the globalised insurance industry. To equip students with general business operational knowledge in addition to the specialized

knowledge of the principles and practices of insurance. The programme is designed so that students not only learn in the lecture room but also gain

practical knowledge and experience through projects and assignments in the field with professional insurance experts. 

UNIRAZAK's Bachelor of Business Administration (Insurance) (Hons) is an innovative study programme which aims to prepare those who aspire to be professional managers and leaders in the globalised insurance industry. The programme is designed through collaboration with relevant institutions and leading experts in the field. Graduates will be equipped with general business operational knowledge as well as the specialised knowledge of the principles and practices of insurance.

The insurance industry, which is dynamic and ever changing, offers graduates excellent career opportunities for challenging professional work, innovation, and creative contribution for the advancement of their organisations. A key feature of this programme is the specialised technical courses which are in line with local practices and international standards. The programme is distinctive in its flexibility, offering a range of elective insurance courses which allow students the option to specialise in either general or life insurance.

Bachelor of Taxation (Hons)

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This is a programme that prepares to provide tax advice and management services to individuals and corporations. It includes instruction in tax law and regulations, tax record systems, individual and corporate income tax, tax planning, partnerships and fiduciary relationships, estates and trusts, property depreciation, capital gains and losses, dispositions, transfers, liquidity, valuation, and applications to specific tax problems.

ABOUT TARSOG

Graduates of TARSOG will complete their degree programme with internship stints intended to provide hands-on experience in managing and working in the public sector. Internship programmes will be developed in collaboration with public sector agencies and students will register after the completion of all required courses. 

Assoc. Prof. Dato' Mohd Ibrahim Hj. Abu Bakar, Dean of TARSOG says, "I can assure you that the study experience in TARSOG will be unique, enlightening, rewarding and enriching for everyone regardless of race, color and creed. Our programs have been specifically designed to produce a new breed of leaders, scholars, civil servants, private sector employees, economists and managers who are ready to face a challenging and competitive world in the future. Students will be nurtured to produce a new pool of competent, capable, knowledgeable and ethical human capital to assist the government and the industry in enhancing the global competitiveness of Malaysia. TARSOG will play a significant role in producing graduates who will be actively involved in nation building, possess a sense of citizenship, understand the importance of solidarity and values, are sensitive to diverse cultures and who strive to achieve the common good in this pluralistic society of ours. I am very enthusiastic about the future of TARSOG and the vision and mission it aspires to. Indeed there is no better time than now for you to join us, make your dreams a reality and create the future you have always wanted." 

In the course of developing its long term curriculum, TARSOG will also focus on the setting up of a resource centre that will culminate into a premier hub for governmental and public policy studies. The short-term plan will see TARSOG venturing into seminars, discourses and workshops on current issues pertinent to public policy and national development. This strategy would pave the way for TARSOG to link with potential customers and stakeholders and acquire their feedback to improve products and deliverables. These training events will also provide venues for experts in the related areas to meet while generating ideas for TARSOG. Prominent speakers and renowned experts making appearances in such events would not only benefit general participants but also provide forums for Universiti Tun Abdul Razak's students and academicians at large to update and immerse themselves in the most current topics and findings in the related fields. The ideas deliberated in these forums, discourses and round table discussions will be properly documented and published for the purpose of references for future research and policy making. 

Leadership: Leaders make a difference and accomplish great things by inspiring and motivating others. At TARSOG, they nurture and train you to become effective and efficient leaders with strong critical thinking and problem solving skills.

Government and Public Policy: In order to ensure that nation remains globally competitive they need to strengthen the public sector. In view of this TARSOG offers programmes that nurture and train students to become effective, ethical and efficient public sector personnel. 

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Bachelor of Economics with 2 specialisations: TARSOG offers the Bachelor of Economics with 2 specialisations, namely International Trade and National Economic Management. It strives to produce competent graduates in economics with business acumen, analytical skills, global perspective, holistic personality, high level of employability and marketability to compete and work in the local and international environment. 

It offers variety of programs namely:

Bachelor of Arts (Leadership) (Hons)

Objective: To create effective and efficient managerial leaders in the public and private sectors.

To give students a deep, practical understanding of the relationship and differences between management and leadership.

To provide students with the skills and knowledge to lead, solve problems and make changes effectively.

To enhance students' interpersonal and communication skills to enable them to function effectively and efficiently and contribute to enhance the performance of the public and private organisations.

To enhance their understanding of cross-cultural management practices so that they can lead in multicultural settings and organisations.

To guide students in developing their skills in performing leadership roles. To provide adequate foundation work in subject areas that are fundamental to a liberal,

professionally-oriented education and to prepare for career objectives including graduate work.

To ensure development of analytical and quantitative abilities and skills for defining and solving problems relevant to the public sector.  

TARSOG's Bachelor of Arts (Leadership) (Hons.) enhances leadership skills to create a people-centred environment from which leaders and employees of organisations and their clients will benefit. For those who are working in the public and private sectors and looking forward to improve their leadership skills or working towards becoming managers, this programme can help them achieve their goals. The uniqueness of this programme lies in its comprehensive coverage of the theories and models of leadership and management and the use of the case method as part and parcel of the teaching techniques in connecting the students with the real world problems and solutions.

This programme will produce future leaders who possess noble personalities and are able to inspire others to change and transform themselves and their organisations from good to great. Students will gain learning experience that allows them to adapt themselves to the changing demands of the industry and the global environment as they will be imbues with multidisciplinary knowledge and skills which will create in them an innovative, creative, critical and open mind.

TARSOG's Bachelor of Arts (Leadership) (Hons.) is a unique programme specifically designed for full-time students, and is a three-year programme by coursework. In the final semester, students will be required to undergo internships and research projects in recognised agencies or departments in the public, government and private sector which aims at integrating theory and practice and to improve their leadership, managerial and interpersonal skills. Students will also be involved in organising related activities namely field trips, guest lectures, community development events, annual dinners and talks and recreational activities

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during the duration of the programme. All these practical activities will develop the students' personalities, character, and managerial leadership qualities required for them to work effectively and efficiently in myriad organisations.

Bachelor of Arts (Government & Public Policy) (Hons)

Objectives

To provide an academic program with sufficient flexibility to meet both the needs of students without fixed career objective and the needs of those already in the public service who wish to enhance their skills or prepare themselves for career enhancement.

To provide adequate foundation work in subject areas that are fundamental to a liberal, professionally-oriented education and to prepare for career objectives including graduate work.

To enhance understanding of economic, legal, political, and governmental institutions, systems and processes pertinent to the progress and development of the public sector.

To ensure development of analytical and quantitative abilities and skills for defining and solving problems relevant to the public sector.

To develop interpersonal abilities and skills to be able to function effectively and efficiently in order to enhance the performance of the public sector.

To provide understanding of human behavior, i.e. individual, group and organisational, including the development of abilities and skills for analyzing and coping with behavioral situations in the public sector.

TARSOG's Bachelor of Arts (Government & Public Policy) (Hons.) is a holistic and integrated programme designed to meet the demands of the public sector in terms of knowledgeable and highly skilled human capital that is capable of managing and leading organisations in the competitive global environment. This programme provides sufficient flexibility to meet both the needs of students without fixed career objectives and the needs of those already in the public service who wish to enhance their skills or prepare themselves for career enhancement. Students will be provided with a comprehensive understanding of economic, legal, political, and governmental institutions, systems, and processes pertinent to the progress and development of the public sector. One of its major objectives is to develop interpersonal abilities and skills among public administrators to be able to function effectively and efficiently in order to enhance the performance of the public sector. 

Bachelor of Economics (Hons)

Objective

The Bachelor of Economics (Hons.) is a holistic and integrated programme designed to achieve all rounded students who are capable of integrating theory, skills, experiences and transform into good analysis skills.

TARSOG's Bachelor of Economics (Hons.) is designed to provide a specialised academic programme due to the presence of market demand for academic, business, government economists as well as economic graduates who are prepared for managerial positions at the local and international levels. 

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This programme combines economics with subjects related to government and public policy. The increasing involvement of private sector organisations in public service delivery makes a thorough understanding of how government operates at different levels an essential element of economics. 

This programme provides a particularly strong combination between economics, international trade and the process of government which is central to the dynamism and challenges of the modern world. The programme will also develop public administrators who are able to understand economic concepts, principles and theories, analyse them in the context of the dynamic economic, social and political environment and challenges, and apply them in the formulation of viable economic policies to strengthen the nation's economy. It strives to produce competent graduates in economics with business acumen, analytical skills, global perspectives, holistic personalities, high levels of employability, and marketability to compete and work in the local and international environment. It offers students the opportunity to choose a plan of study consistent with their interests, abilities, and career aspirations. 

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ABOUT CFS

Business Administration Foundation Programme is designed to prepare students for:

Bachelor of Business Management (Hons) Entrepreneurship lead faculty trained by BABSON College (US)

Bachelor of Accounting (Hons) accredited by CPA Australia

Bachelor of Taxation (Hons) in collaboration with IRBM

Bachelor of Business Administration (Hons) Insurance accredited by CII (UK)

Bachelor of Business Administration (Hons) Islamic Banking and Finance in collaboration with INCEIF

Bachelor of Business Administration (Hons) Islamic Financial Planning in collaboration with FPAM and IBFIM

Humanities and Social Sciences Foundation Programme is designed to prepare students for:

Bachelor of Arts (Government and Public Policy) (Hons)

Bachelor of Economics (Hons)

Bachelor of Arts (Leadership) (Hons)

Courses offered in these foundation programmes will be conducted by dedicated and experienced academic staff that will continuously motivate and inspire the students to become excellent academic performers.

This is in line with the university's intention to provide students who are new in the university life with the necessary skills and knowledge. These include interpersonal and communication skills as well as analytical and quantitative abilities to enable students to work effectively in a team for group assignments and related activities.

Foundation Programme in Business Administration

Programme Aims

To prepare students with a sound basis for progression to the undergraduate business programmes in UNIRAZAK.

To produce students with basic knowledge and analytical skills in business management. To produce students who are equipped with adequate soft skills To produce students who have morals, values and ethics.

Programme Learning Outcomes

Acquire fundamental knowledge in business management. Demonstrate English language and study skills for undergraduate studies. Articulate and present ideas orally and in writing to a given audience. Engage in lifelong learning and skills development. Demonstrate morals, values and ethics when performing duties.

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The program is the foundation for the Business Administration Bachelor Degree. Graduates of this programme are expected to pursue their bachelor degree in Entrepreneurship, Islamic Banking, Islamic Financial Planning, Accounting, Insurance or Taxation. This programme is specifically designed for full-time students. Students with only SPM or 'O' level or similar qualifications are required to complete 50 credit hours of the Foundation Programme for Business Administration.

This Foundation programme offers courses which provide students with basic skills such as Practical and Social skills, Ethics, Professionalism and Humanities, Communication, Leadership and Team skills, Scientific Methods, Critical Thinking and Problem Solving skills, Lifelong Learning and Information Management, Entrepreneurship and Managerial skills. 

Foundation for Humanities & Social Sciences

Objective

The Foundation for Humanities and Social Sciences is a holistic and integrated programme designed to achieve the following objectives :

To provide students with adequate foundation work in subject areas that are fundamental to progress into the degree programmes offered by Tun Abdul Razak School of Government (TARSOG).

To enhance students' understanding of social sciences and how individual behavior are formed and later affects society and organizations which will assist them in pursuing their degree programmes in leadership, economics and public administration and policy.

To provide students who are new in the university life with the necessary skills and knowledge to enable them to manage their time and their academic activities in an effective manner.

To enhance students' interpersonal and communication skills to enable them to function effectively and efficiently.

To provide students with basic analytical and quantitative abilities and skills to prepare for more rigorous research in the degree programmes.

To enable students to work effectively in a team to assist them in group projects and study groups.

This is a one-year programme designed to prepare students for the Bachelor of Arts (Government and Public Policy) (Hons), Bachelor of Arts (Leadership) (Hons) and Bachelor of Economics (Hons) offered by Razak School of Government. It offers courses which provide the students with basic skills, competencies and knowledge in English Language, Learning Skills, General Studies, Mathematics, Statistics, Economics, Entrepreneurship, Sociology, Psychology, Management and PC applications.

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ABOUT CEE

The Centre for Executive Education (CEE) of Universiti Tun Abdul Razak (UNIRAZAK) is set up as a way to realise our mission to become the centre of excellence for human capital development through executive development programmes and services. 

They aim to provide necessary knowledge and technical skills for the emerging entrepreneurs and management personnel to pursue a successful career as a manager in not only well-established corporations but also Small & Medium Enterprises (SMEs) as well. The goal is to improve the overall quality of executives' management performance by focusing on three core areas of today's competitive environment: Innovation, Leadership and Entrepreneurship. The programme content gives greater emphasis on practical orientations of the current business world consistent with the industry norms and practices. They stress upon integrated learning process linkage theories with industrial practical approaches. The main objective is to enhance participants' critical thinking capability and problem solving skills and therefore achieving the integrative learning advantages. 

The areas of specialization are as follows:

Managerial/Executive/Entrepreneurial Programmes

Driving Service Quality & Operational Excellence

Lifestyle Learning

Global Master Degree Programmes

Innovation Development Programme

Innovation in products and services, processes and even in business models can be the ultimate lifeblood of new value creation in organizations. By examining both the principles and numerous examples of innovation management and development, executives will be able to develop proposals for improving the innovativeness of their organizations. They will acquire the knowledge required to champion the innovation capability development and application. The programme will thoroughly examine the key aspects involved in taking a company up the innovation curve.

Leadership Management Programme

Caliph of the Next Millenium is planned to develop and promote the right leadership for the 21st century. The primary objective is to provide human capital development through executive training modules for emerging economies. This programme is called 'The Caliph' which reflect the high spiritual and patriotic values that will be ingrained in rising leaders.

Entrepreneurship Development Programme

Social entrepreneurship is a phenomenon that has captivated the public, the media, activists, philanthropists, and social change agents alike. Around the world, social entrepreneurs are revolutionizing our approaches to problems like education, the environment, poverty, healthcare, and social justice. The Executive Program in Social Entrepreneurship is a ground-breaking new program tailored to the needs and challenges facing successful social entrepreneurs. The curriculum is tailored to help participants take enterprises and innovative

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models to the next level by refining their innovations and leveraging their impact. While grounded in a broad general management foundation, the Executive Program in Social Entrepreneurship is distinctive in the cutting edge topics addressed, including: tapping the social capital market, balancing social and economic value, blending nonprofit and for-profit legal forms, sustaining innovation, leveraging social innovations through technology; and creating effective cross-sector partnerships.

The Entrepreneurship Mindset Series

The Entrepreneurial Mindset and Team Resources programme is specifically designed to explore the mindset of successful entrepreneurs and how they transform realized opportunities into successful business ventures. In addition to examining the workings of the entrepreneurial mind, the participants would also be exposed on how to build a venture team and the importance of building and maintaining a strong team. Sources of start-up funding and the survival of the new venture before it is able to reach cash flow breakeven would also be discussed.

Management Development Programme

This Strategic Marketing Management programme examines the elements of marketing strategy, such as market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. This 2-day programme integrates these core elements to create a cohesive marketing plan within the context of an effective overall business strategy.

Outdoor Learning Programme

The course is especially suited for the adventurous would-be sociologist, scientist, economist, anthropologist, and sports science practitioner among others. If you are keen to develop your understanding of the rainforest in Malaysia Borneo, keen to learn about the culture of the locals and go on an adventure, this course is specially suited for you. Learn to set traps for your survival and identify edible plants for sustenance and medicinal value.

Lifestyle Learning Programme

STEP (Successful Transgenerational Entrepreneurship Practices) is a global research project exploring entrepreneurship in the context of the family. With over 40 top-tier partner institutions in Latin America, Europe, Asia Pacific and North America. The STEP Projects is developing an in-depth stream of data, articles and case reports around the concept of transgenerational entrepreneurship.

In our research thus far, we have found that many family businesses do not survive through the 3rd generation. This phenomena is also prevalent in many countries but many others have shown to be even stronger as they maneuver towards their 4th and 5th generation. How do companies such as the Lee Kum Kee family (5th generation), the Deague family (into its th generation) and the Yamamoto family (9th generation), to name a few, survive this long and are still going strong?

Family Business Management Series

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Corporate Management Development Series

ABOUT CEL

The Centre for English Language (CEL) is one of the leading English centres in the country. The Centre provides high quality English language programmes and services not just to students, but also to working adults and professionals.

As a Centre that embraces professionalism, innovation and creativity in the delivery of all its programmes and services, CEL takes pride of being an authorised centre for Cambridge English Language Assessment, an affiliation that affirms its commitment to quality.

CEL is also an Institutional Accreditation Centre for Direct English. Direct English is part of the world-renowned language training provider, the Linguaphone Group, UK.

CEL has an impressive track record of providing high quality corporate training programmes to multinationals and corporations through a programme known as 'Special Programme for English Enhancement and Development' or SPEED.

Some of CEL's major corporate clients include the following highly esteemed organisations:

CIMB Group

Bank Rakyat

EXIM Bank

Schlumberger

SME Bank

Jambatan Kedua Sdn Bhd

Human Rights Commission of Malaysia (SUHAKAM)

OUR VISION

We aspire to be recognised internationally as a leader in the provision of English language programmes and services

 

OUR MISSION

We endeavour to embrace professionalism, innovation and creativity in the delivery of our English language programmes and services.

CORE VALUES

C - Commitment to excellence in our pursuits E - Effective engagement with our stakeholders L - Leadership with integrity as our thrust 

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It offers variety of programs namely:

INTENSIVE ENGLISH PROGRAMME:

Intensive English Programme (IEP) prepares students for academic success, both in English-language proficiency and socio-cultural awareness. The programme focuses on improving students' listening, speaking, reading and writing skills through an integrated approach that develops students' fluency in English. The programme immerses students in an environment in which they are given optimal opportunity to use the language in lessons that are both integrated and communicative. The programme brings the learner progressively through six levels of proficiency.

IELTS PREPARATION CLASS

ELTS Preparation Class (IPC) is a comprehensive 50-hour programme that prepares students whose proficiency is at Intermediate and above, with the necessary skills and strategies to successfully handle the reading, writing, speaking and listening components in IELTS. The programme covers all the skills needed to do well in the test, namely:,

Vocabulary enhancement strategies for writing and speaking Speaking strategies to improve fluency and confidence Sentence construction skills Grammar for writing and speaking Specific strategies in tackling all the types of questions in the reading section of the test Writing skills and format specific to the requirements of the two writing tasks in the test Specific strategies in dealing with all the different types of listening questions in all the four

listening sections in the test Speaking skills and strategies that will help develop fluency and confidence in all the three

parts of the speaking test Time management skills in completing the questions within the stipulated time limit in all

the four components of reading, writing, speaking and listening

IELTS PREPARATION WORKSHOP

IELTS Preparation Workshop (IPW) is designed to prepare Upper Intermediate and Advanced students with specific skills and strategies to successfully deal with the four components of IELTS within the shortest possible duration. In this workshop, students will be taught:

Specific strategies in tackling all the types of questions in the reading section of the test Writing skills and format specific to the requirements of the two writing tasks in the test Specific strategies in dealing with all the different types of listening questions in all the four

listening sections in the test Speaking skills and strategies that will help develop fluency and confidence in all the three

parts of the speaking test Time management skills in completing the questions within the stipulated time limit in all

the four components of reading, writing, speaking and listening

ENGLISH IMMERSION PROGRAMME

English Immersion Programme (EIP) is designed for students wishing to learn English and be involved in a range of cultural, social and recreational activities. This programme offers students the great opportunity to learn English and experience Malaysia at the same time.

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Students will have face-to-face English classes with our instructors from Monday to Thursday with excursions on Friday and a full day excursion each Saturday. Students are given the Sunday off to do their own activities.

To enroll in EIP, students must also first sit for the placement test to determine their proficiency level in order for our instructors to know their students better. Unlike IEP, EIP follows a General English curriculum that has a heavy focus on listening and speaking, with light reading and writing tasks. The ultimate goal of EIP is to enable students to communicate fluently and confidently at the end of the programme. Fun and interactive activities would form the core of language learning in the classroom with role-plays, presentations, communicative language games and the like.

ENGLISH FOR PROFESSIONAL COMMUNICATION

English for Professional Communication (EPC) aims to prepare learners to carry out a wide range of work-related tasks and deal with complex social and professional situations in English. The programme brings learners progressively through communication themes immersed in focused, fun and engaging activities that simulate real communicative situations.

Upon completion of the programme, the learners are expected to be able to:

Develop a high level of proficiency in English in both formal and informal situations Acquire efficient communication strategies in oral and written contexts Gain confidence to work and grow in a professional English-speaking environment

Fluency in English has become increasingly essential in the workplace. This will not only facilitate a more efficient communication among the people in an organization but it will also broaden one's vision and outlook of their careers.

PROFESSIONAL ENGLISH FOR MANAGERS AND EXECUTIVES

Professional English for Managers and Executives (PEME) provides business English training to managers and executives of all levels in order for them to compete in today's global market where fluency in English is mandatory. Whether you are a manager moving up the corporate ladder or an executive preparing for career advancement, PEME offers you targeted business English training necessary for such purposes. PEME also includes instruction in the four language skills i.e. Listening, Speaking, Reading and Writing, besides equipping you with powerful vocabulary and strong grammar.

The core components of the programme include English Training for:

Powerful Presentations Meetings and Discussions Business Correspondence Business Writing Negotiation and Persuasion Skills Cross-Cultural Communications English Language Review

Through participant-centered, interactive training, participants learn to communicate and lead effectively in English. By increasing your confidence, competence and fluency, you will expand your power to do business in English in all situations.

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PROFESSIONAL ENGLISH FOR ENTREPRENEURS

Professional English for Entrepreneurs (PEE) is designed for current and soon-to-be entrepreneurs who need to acquire language and communication skills to seize any business opportunities that come his/her way. 

The programme helps develops the language and communication skills necessary for one to implement their business plan. 

Through the language and communication skills acquired, the participants' perspective on the subject of entrepreneurship will also be further enhanced.

PEE also includes instruction in the four language skills i.e. Listening, Speaking, Reading and Writing, besides equipping you with powerful vocabulary and strong grammar.

The core components of the programme include English Training for:

Pitching of Business Ideas Understanding Business Operations Business Correspondence Meetings and Discussions Business Presentations Cross-Cultural Communications English Language Review

Through participant-centered, interactive training, participants learn to build their confidence, competence and fluency to a level that is vital for their business sustainability and growth.

SPECIAL PROGRAMME FOR ENGLISH ENHANCEMENT AND DEVELOPMENT (SPEED)

SPEED is a customized programme for the personnel of any corporations/organisations who seek to enhance their English proficiency level or to develop further their ability to use English more competently and professionally.

The contents of SPEED are based on the specific needs and the desired learning outcomes of individual corporations/organisations.

Learnings: At Unirazak, we learnt the scope of family businesses in Malaysia, the challenges and threats to the business, the new opportunities, trends of business growth and techniques of business.

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Malaysian Batik

Malaysian Batik is batik textile art of Malaysia, especially on the east coast of Malaysia

(Kelantan, Terengganu and Pahang). The most popular motifs are leaves and flowers.

Malaysian batik depicting humans or animals are rare because Islam norms forbid animal

images as decoration. However, the butterfly theme is a common exception. The Malaysian

batik is also famous for its geometrical designs, such as spirals. The method of Malaysian

batik making is also quite different from those of Indonesian Javanese batik, the pattern is

larger and simpler, it seldom or never uses canting to create intricate patterns and rely heavily

on brush painting method to apply colours on fabrics. The colours also tend to be lighter and

more vibrant than deep coloured Javanese batik.

In line with the Malaysia concept, the Malaysian government is now endorsing Malaysian

batik as a national dress to every level of the general population, by having local designers to

create new batik designs which reflect the Malaysia idea.

Learnings: I learnt the uniqueness of a workmanship I had never seen, the excellence and

system with which man made craftsmanship is done in such a fragile way and complete

flawlessness. The strategy in which they guarantee insignificant mistake in the entire process

and guarantee that the work is done as fast as could reasonably be expected.

About Royal Selangor:

Today, the brand has grown from a cottage industry to a global brand. This fourth generation family business has employees spanning the globe, from Kuala Lumpur and Singapore to Shanghai, London, Toronto, Melbourne, Hong Kong and Tokyo.

With over 250 skilled craftspeople and a 40 strong in house design team, we have expanded the uses of pewter, exploring its many possibilities from children’s gifts and wine accessories to personal accessories such as cufflinks and flashdrives. Since 1885, our designers and craftsmen have expressed their love and understanding of the material by continuously pushing the envelope in pewter design while staying true to our heritage of craftsmanship. Our collection is further augmented by special designs by international designers such as Erik Magnussen from Denmark and Freeman Lau from Hong Kong. Royal Selangor is also recognized for creating customized designs. Leading luxury company LVMH commissioned Royal Selangor to produce champagne accessories for brands such as Veuve Clicquot Ponsardin, Dom Perignon and Krug. In the sports arena, we are proud to have created spectacular trophies for the Formula One races in Malaysia, Singapore and China, Shanghai ATP 1000 Masters and the Sime Darby LPGA Malaysia Golf Tournament.Today, the Royal Selangor group is diversified enterprise. Complementing its pewter brand are two luxury names – fine jewelry brand, Selberan and 350 year old sterling silver brand, Comyns.Royal Selangor has grown from a small family-run business to one of the best known pewter brands. It is little wonder that it has played host to several prominent figures, which include former US President Bill Clinton, lifestyle guru Martha Stewart, actor Mel Gibson and Managing Director of International Monetary Fund Christine Lagarde.

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About Pewter: Pewter is an alloy composed primarily of tin. The world’s fourth most precious metal after platinum, gold and silver, it becomes pewter with the addition of small amounts of antimony and copper. Royal Selangor pewter consists of 92% to 97% tin, with a small proportion of copper and antimony added to strengthen the alloy-the highest international standard for pewter. Al tableware products produced are food safe as Royal Selangor pewter is lead free. Pewter’s unique characteristics, its low melting point and relative softness, makes it ideal for craftsmen and designers to work with. Loved for its versatility and feel, it can be fashioned in a variety of finishes- a traditional soft satin lustre, a dazzling brilliance that rivals silver or a subdued ‘antique’ finish. Royal Selangor produces high quality cast pewter, which is heavier and stronger than spun pewter. When struck gently, it produces a resonant sound.

Learnings: We were given a chance to make our own bowl. The perfection with which these artists work. They eye for delicate perfection is something that can leave you awestruck.

The Mud show at Malaysia:

It all began in 1880 during the mining boom. The glint of tin promised riches and attracted an influx of pioneers from across the Asian region to the muddy junction of the two rivers, Sungai Lumpur (now Sungai Gombak) and Sungai Kelang. We meet Mamat, Meng and Muthiah, three friends who came to this frontier town of Kuala Lumpur in search of opportunities and a new life. Through their journey we encounter a host of colourful characters, each with their own enduring personalities and stories. Together these characters and stories form the cultural mosaic of what we all now know as modern Kuala Lumpur.

Act 1Three friends gather in the town marketplace, and over a glass of tea, share their hopes and dreams for the future. A chance meeting with a businessman presents them with promises of wealth and prosperity. Will they pursue this once in a lifetime opportunity or forge their own path instead?

Act 2Meng now tries his hand as a miner in the dangerous tin mines of Ampang.  We reconnect with Mamat and our marketplace characters during the joyful cacophony of a celebration to welcome the birth of Mamat’s child. Meanwhile Muthiah finds solace and spiritual guidance in a nearby temple.

Act 3The people of Kuala Lumpur are at the mercy of the elements as a fire breaks out and threatens to engulf the thatch and wooden town. A sudden downpour offers temporary relief but for how long?

Act 4The great flood washes away what is left of Kuala Lumpur. Has the ordeal changed them or made these pioneers of Kuala Lumpur more resilient? The city is rebuilt, stronger but still retaining some semblance of its humble roots. The final scene at a tea stall brings us back full circle. What does the future hold for these three friends?

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Concept: When the opportunity arrived for them to pitch an idea to the Kuala Lumpur City Hall for a new culture-based show to be staged at Panggung Bandaraya, they were beyond excited. At one point or another, they have built their careers around this theatre. The opportunity to bring new life to Panggung Bandaraya was something they could not take lightly. The original brief was to create a show that will be performed daily, for local theatre audiences as well as foreign visitors to the city.They took this brief from City Hall and enhanced it with what they do best – a memorable musical. Enfiniti Vision Media, as creative content producers, did not want to create just any cultural show, they wanted the pitch to stand out and be one-of-its-kind. They wanted to celebrate the people of Kuala Lumpur and create something that they could be proud of. This is after all ‘our’ story and everyone who has ever called KL home is part of that history. Hence:

MUD: The Story of Kuala Lumpur

The vibrant cultural musical show was born. They believe, what won them over was how they retained the original brief and treated it with theatrical magic, a breathtaking sensory feast, and deep in the heart of it: a Malaysian story with a strong emotional connection to the people of yesterday, today, and tomorrow.The concept of this show started with a simple word: ‘lumpur’. A Malay word that means ‘mud’. From this, they centered the research on the origin of ‘mud’ itself – the convergence of two rivers (Gombak River and Klang River) where Kuala Lumpur began. They discovered how these rivers gave life to the development of the surrounding area. They knew that Gombak River was then named Lumpur River. However, as they walked in the area during our research, they realized that major buildings in the area were not only built around the same time; it also shared similarities in design and material.In 1881, following a fire and later flood destroying a major part of Kuala Lumpur, Frank Swettenham, the new British Resident, decreed in 1882 that the rebuilding of Kuala Lumpur was to only use tiled roof and bricks. A new area was opened to manufacture bricks nearby to support the demand – an area now known as Brickfields. With all this information on our table, they sifted through it all and came to this discovery: ‘mud’ left behind from the disasters of 1881 would have dried as hard as bricks, therefore “from mud this town began, and from mud did it rise again”.

Excited by this connection, they then looked at the people who populated this city and the challenges they faced during this period in history. Kuala Lumpur was a melting pot for immigrants from all around the region. It became clear to us that we needed to humanize these findings by honoring the faces and lives of the people that was at the beginning of Kuala Lumpur’s future.It was a full circle with us. The history of yesterday led to the history of today. By looking into the past, we discovered what transformed Kuala Lumpur into the vibrant and diverse metropolitan it is today. They reflected on the history of our forefathers, the landscape of the town along with its architecture, culture, and nature. The deeper we looked, the more we discovered. There were histories that they did not even know about. And as they combined these elements, they realized that they had a deeper appreciation for Kuala Lumpur by understanding the foundation of this city.

Learnings: They gave us a brief thought regarding the historical backdrop of Malaysia. About how the entire place really appeared. They gave us a superior knowledge to the entire Malaysian society and its past. How a city reproduced itself from nothingness.

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Massimo: The Italian Baker, it’s a collaboration of Wilmar and Adani Fortune Oil group

Massimo’s animal feed milling:

Initial Capacity-10000MT of feeds per yearCurrent capacity-42000MT of feeds per month

Available in mash, crumble and pellet forms

The product are categorized into: Broiler feeds Poultry feeds Duck feeds Ruminant feeds Quail feeds Rabbit feeds

Live stock farming:The layer farms in Trong, Perak is sited within a 222 hectares oil palm plantation.The large tract of buffer land enables FFM Farms to practice bio security effectively and enabling healthy layer birds to be reared in isolation.The premium eggs produced are packed in 30’s with sizes ranging from large, medium to small.Sold as ‘Antibiotic- Free’ & Vitamin E enriched eggs under the ‘Seri Murni’ brand.

Flour Milling:Products for the domestic Market include:

Wheat flour: bread, noodles, biscuits, cakes all purpose Specialty wheat flour products: semolina, whole meal, high ratio, whole wheat Other wheat specialty products- wheat bran, wheat pollard & wheat germ Improvers and premixes- break, cakes

The current milling capacity is 2550 MT per day in Malaysia.FFM Group has flour-milling interests in:

Vietnam Flour Mill: 550MT per day milling capacity Kerry Flour Mill: 400MT per day milling capacity Pundi Kencana: 2000MT per day milling capacity 9 others in China: 14,950MT per day milling capacity

Food Processing:The products are marketed under the Group’s ‘Marina’ as the well-established ‘Seri Murni’ brand.

Possess GMP, HACCP and ISO 22000 Food Safety Management System.

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Located at Pulau Indah, Klang the plant has an initial output capacity of 250MT of packed frozen foods per month.

Agency Products:Kart Food-frozen roti canai, paratha, samosa, spring roll, pau, curry puff, donut and pizza.

Consumer Products Marketing:V-Soy/Vitamilk-Soyabean milkOrang Kampung- herbal energy drinksS&P herbal soup spices/coconut & cream powder Snow brand- infant formula & growing up milk powder

FMSB’S external agency product portfolio: Johnson & Johnson- baby care/ personal care Clorox- liquid beach Bluebell-household care and floor care Glad- wraps/bags

Consumer Products Distribution FFM Marketing Sdn Bhd (FMSB), a wholly-owned subsidiary of FFM Berhad started operation to manage the entire sales & marketing responsibilities of the Group. With a wide range of in-house fast-moving consumer products. FMSB took on other external brands to complement her own.

On environmental, safety and health policy

The Italian Baker Sdn Bhd is committed to maintain sustainable environmental operational practices and to ensure all employees have a safe and healthy working environment. They comply with all applicable environmental, safety and health laws and regulations in the country. All possible measures to protect the environmental and prevent job related injuries and illness.

With the formation of FFM Farms Sdn. Bhd, FFM diversified downstream into broiler breeder farming and layer farming in 1993.

Learnings: The whole generation procedure can occur in a deliberate way. The line of production. The whole framework from social affair crude materials to definite item era. The assortment of items advertised.

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China: Shanghai (1-2 nd November)

We checked in at Express by Holiday Inn Putuo Shanghai:Located in Putuo District, Jing’an and Changing District at the junction, adjacent to a 10 minute temple and Zhongshan Park two financial district, from the Shanghai Mart Exhibition center and less than 5 km four minutes’ walk to reach the Metro Line 11 Silom Road Station DS, easy transfer to Line 2 to Hongqiao Airport and Pudong International Airport, 10 minutes’ drive of Shanghai Station.Facilities: 24 hour self service, business center, fax, print, currency exchange

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Background of ChinaThe People's Republic of China (PRC), commonly known as China, is the most populous state in the world with over 1.3 billion people. Located in East Asia, China is governed by the Communist Party of China (CPC) under a single-party system. The PRC exercises jurisdiction over 22 provinces, five autonomous regions, four directly administered municipalities (Beijing, Tianjin, Shanghai, and Chongqing), and two highly autonomous special administrative regions (SARs) - Hong Kong and Macau. Its capital city is Beijing.At about 9.6 million square kilometres (3.7 million square miles), the PRC is the world's third- or fourth-largest country by total area and the second largest by land area. Mainland China's eastern seaboard is low-lying and has a 14,500-kilometre (9,000 mi) long coastline bounded on the southeast by the South China Sea and on the east by the East China Sea beyond which lies Taiwan, Korea, and Japan.The ancient Chinese civilization—one of the world's earliest—flourished in the fertile basin of the Yellow River which flows through the North China Plain. For more than 6,000 years, China's political system was based on hereditary monarchies (also known as dynasties). The last dynasty, the Qing, ended in 1911 with the founding of the Republic of China (ROC) by the Kuomintang (KMT), the Chinese Nationalist Party. The first half of the 20th century saw China plunged into a period of disunity and civil wars that divided the country into two main political camps – the Kuomintang and the communists. In 1949, the communists won the civil war and established the People's Republic of China in mainland China. The KMT-led Republic of China relocated their capital to Taipei on Taiwan, its jurisdiction is now limited to Taiwan, Kinmen, Matsu and several outlying islands. Since then, the People's Republic of China (PRC) has been involved in political disputes with the Republic of China over issues of sovereignty and the political status of Taiwan.China had the largest and most complex economy in the world for most of the past two thousand years, during which it as seen cycles of prosperity and decline. Since the introduction of economic reforms in 1978, China has become one of the world's fastest-growing major economies. As of 2013, it is the world's second-largest economy by both nominal total GDP and purchasing power parity (PPP), and is also the world's largest exporter and importer of goods. China is a recognized nuclear weapons state and has the world's largest standing army, with the second-largest defence budget.

Facts about China The third most visited country in the world for tourism, despite its separation from

most high-disposable-income countries. The world’s largest population and third largest area. One of the longest national histories in the world: 3,000 years of documented history. A great array of historical relics including: the world’s longest wall, the Great Wall of

China, the world’s largest collection of 2,000-year-old life-size figurines, the Terracotta Army, and the world’s largest ancient palace, the Forbidden City

The world’s fastest growing economy for the last 30 years (10% or more per year). Fastest urbanization: 300 million people have moved from rural areas to cities in the

last 30 years, and the same is predicted for the next 30 years.. Most construction: Half of the world’s concrete and a third of the world’s steel is used

annually in China.

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Industries in ChinaChina is known to the world as an economic superpower. Most of the world’s trade and economic activities are highly dependent on the industries within China and the products that come out of them. The business that China brings to countries all over the world is only a testament to its strength and resilience as an industrial country after having gone through several economic and industrial reforms to stabilize its nation. The reforms took years and years to establish and secure, but its results are nothing short of remarkable. What with China being the leading provider of some of the world’s most demanded resources such as steel, coal, etc., it is only fitting that its major industries be looked at more closely in order to have an initial image of what China has been doing right with regards to its industries and how they develop such a strong economy.

Following are the major industries in China1. Power Industry2. Manufacturing and Automobiles3. Energy Industry4. Steel Industry

International Trade in China

The socialist market economy of China is the world's second largest economy by nominal GDP and by purchasing power parity after the United States. It is the world's fastest-growing major economy, with growth rates averaging 10% over the past 30 years.

China is a global hub for manufacturing, and is both largest manufacturing economy in the world and the largest exporter of goods. China is also the world’s fastest growing consumer market and second largest importer of goods. China plays a vital role in international trade, and has increasingly engaged in trade organizations and treaties in recent years. China became a member of the World Trade Organization in 2001, and concluded a trade agreement with the ASEAN nations in 2010. China also has free trade agreements with several nations, including Switzerland and Pakistan

China’s international trade has experienced rapid expansion together with its dramatic economic growth which has made the country target the world as its market. The stable political system, vast natural resources and abundant skilled labour in China have made it a modern global factory. Discussions of the role that international trade plays in promoting economic growth and productivity in particular, have been ongoing since several decades ago. Due to liberalization and globalization, a country's economy has become much more closely associated with external factors such as openness.

Politics & Government

The People's Republic of China is one of the world's few staying communist states transparently supporting socialism. The Chinese government has been differently depicted as comrade and communist, additionally as dictator and corporatist with substantial limitations in numerous zones, most remarkably against free access to the Internet, opportunity of the press, flexibility of gathering, the privilege to have youngsters, free development of social associations and opportunity of religion. Its current political, ideological and monetary framework has been termed by its pioneers as the "general population's equitable autocracy",

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"communism with Chinese attributes" and the "communist business sector economy" individually.The country is ruled by the Communist Party of China (CPC), whose power is enshrined in China's constitution. The Chinese electoral system is hierarchical, whereby local People's Congresses are directly elected, and all higher levels of People's Congresses up to the National People's Congress (NPC) are indirectly elected by the People's Congress of the level immediately below. The political system is decentralized, and provincial and sub-provincial leaders have a significant amount of autonomy. There are other political parties in China, referred to in China as democratic parties, which participate in the National People's Congress and the Chinese People's Political Consultative Conference (CPPCC).

The President of China is the main head of state, serving as the stylized nonentity under National People's Congress. The Premier of China is the head of government, managing the State Council made out of four bad habit premiers and the heads of services and commissions. The officeholder President is Xi Jinping, who is additionally the General Secretary of the Communist Party of China and the Chairman of the Central Military Commission, making him China's vital pioneer. The officeholder Premier is Li Keqiang, who is additionally a senior individual from the CPC Politburo Standing Committee, China's accepted top choice making body.

There have been a few moves toward political liberalization, in that open challenged decisions are presently held at the town and town levels. Be that as it may, the Party holds powerful control over government arrangements: without important restriction, the CPC wins naturally more often than not. Political worries in China incorporate the developing hole in the middle of rich and poor and government debasement. In any case, the level of open backing for the legislature and its administration of the country are high, with 80–95% of Chinese natives communicating fulfillment with the focal government, as indicated by a 2011 review.

Observations and Learnings about China in General Economy – Capitalist More than 95 % of Companies are Private owned or Corporate Feudalist Country Secretary General of Chinese Communist party and General Commander of Army –

Mr. Xi Jinping Politically it is Dictatorship (Only one voice) No debate in making decisions One birth policy to curb the population 1.5 billion – population of China In 1991 Socialism to Capitalism Before 1991, everything was state owned Rent – 80 cents per month before 1991 Every inch of land is state owned Land is given on lease

o Living : 70 year leaseo Factory : 40 year leaseo Shop : 20 year lease

Average salary of blue collar worker in Shanghai is 600 – 1000 USD including bonus Working System: 40 hours a week, 8 hours a day, 8x5 system Extra Wages paid for doing work on

o Extra time : 1.5 times

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o Weekend : 2 timeso Holiday : 3 times

Average Salary of White collar worker in metro cities is 1500-2000 USD Smaller cities average salary is 20% lower Gasoline and diesel are almost at same rate Power Cost

o Residential : Day Rs 6/KW , Night Rs 3.5/KWo Industry and Agriculture : Rs 5.5/KWo Commercial: Rs 12/KW

Major Reasons for Low Cost Manufacturingo Productivityo Proper Planningo Proximity to Supplieso Land at Cheaper rate from Governmento Slight variations in specifications within the tolerance limit

Religion: Taoismo Taoism: Co-operation between human being and

mother natureo Universe is made up of Yin and Yango Yin is Black fish and Yang is white fisho Balance of Human Bodyo 3- 5 million Chinese follow Taoism

Before 1949, people followed Buddhism No specific religion in China Muslims and Christians are less than 1% Food they eat: Pork, Chicken, Lamb, Beef, Sea Food

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Volkswagen

We went by the Shangai Volkswagen plant in Shangai. Shanghai Volkswagen (formally Shanghai Volkswagen Automotive Co., Ltd.) is a vehicles assembling organization headquartered in Anting, China and a joint endeavor between Volkswagen Group and SAIC Motor. It was established in 1984 and produces autos under the Volkswagen and Škoda marques.

The joint endeavor is comprised of value from (starting 2008) - Volkswagen AG (40%), Volkswagen (China) Invest (10%), SAIC (half), with an altered term wander for a long time. It will keep running until 2030.

Shanghai Volkswagen was framed in 1984, as a joint endeavor in the middle of Volkswagen and SAIC. This was a 25-year contract to make traveler autos in Shanghai with a breaking point of 50 for every penny outside proprietorshipShanghai Volkswagen's Shanghai plant was by the far the winner among all new JVs, as it produced cars that could function as taxis, vehicles for government officials and transport for the newly emerging business elite. Shanghai Volkswagen began automobile production in 1985. As car imports fell to some 34,000 in 1990, Shanghai Volkswagen's production of its Santana models reached nearly 19,000 vehicles that year. By 1993 Shanghai Volkswagen’s output had reached 100,000 vehicles. Volkswagen was aided by some Shanghai municipal efforts. Various restrictions on engine size, as well as incentives to city taxi companies, helped ensure a safe market in the company’s relatively wealthy home arena. Volkswagen also encouraged its foreign parts suppliers to create joint ventures in China, and their resulting product helped Shanghai Volkswagen achieve an 85 per cent local content rate by 1993.

Shanghai Volkswagen  is an automobile manufacturing company headquartered in Anting, China and a joint venture between Volkswagen Group and SAIC Motor. It was founded in 1984 and produces cars under the Volkswagen and Škodamarques. The joint venture is made up of equity from (as of 2008) - Volkswagen AG (40%), Volkswagen (China) Invest (10%), SAIC (50%), with a fixed-term venture for 45 years. It will run until 2030.Shanghai Volkswagen was formed in 1984, as a joint venture between Volkswagen and SAIC. This was a 25-year contract to make passenger cars in Shanghai with a limit of 50 per cent foreign ownership.

Shanghai Volkswagen's Shanghai plant was by the far the winner among all new JVs, as it produced cars that could function as taxis, vehicles for government officials and transport for the newly emerging business elite. Shanghai Volkswagen began automobile production in 1985. As car imports fell to some 34,000 in 1990, Shanghai Volkswagen's production of its Santana models reached nearly 19,000 vehicles that year. By 1993, Shanghai Volkswagen’s output had reached 100,000 vehicles. Volkswagen was aided by some Shanghai municipal efforts. Various restrictions on engine size, as well as incentives to city taxi companies, helped ensure a safe market in the company’s relatively wealthy home arena. Volkswagen also encouraged its

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foreign parts suppliers to create joint ventures in China, and their resulting product helped Shanghai Volkswagen achieve an 85 per cent local content rate by 1993.

Volkswagen Group China enjoys sales of about 2.81 million cars (2012) in the Chinese market and is the second-largest foreign carmaker after General Motors. The Chinese market

is one of the main markets of the Group. Operations of Volkswagen in China include the production, sales and services of whole cars, parts and components, engines and transmission systems, and the sales and service of imported cars. The company's locally manufactured and imported vehicles are sold under various brand names such as Volkswagen, Audi, SEAT, Škoda, Bentley, and Lamborghini in China. Volkswagen Group China is the largest, earliest, and the most successful international partner in China's Automotive Industry. It started its connection with China as early as in 1978, and has been taking the

leading position in the Chinese automotive market for more than 25 years. Its first joint venture in China, Shanghai Volkswagen Automotive Co., Ltd., was established in October 1984. The second joint venture, FAW-Volkswagen Automotive Company Ltd. was established in Changchun in February 1991.

Learnings and Observations

This plant demonstrated to us the framework creation line, determining the last item, the way of negligible human association; it gave us a superior thought regarding mass and large scale manufacturing. Also, the flawlessness in taking care of such large scale manufacturing.

Assembly line of Automobile Main Products of Volkswagen brand: Santana, Passat, Polo, Touram, Lavida, Tiguan Main Products of Skoda Brand: Octavia, Fabia, Rapid, Superb, Yeti First Car was Santana in 1983 They take after Lean Production Technology 15th November 2013, they surpassed 10 million imprint Annual Capacity: 1,72,000 Units Total Employees: 30,900 Total Area: 96,10,000 m3

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Maglev Train

The Shanghai Maglev Train or Shanghai Transrapid is a magnetic levitation train, or maglev line that operates in Shanghai, China. It is the first commercially operated high-speed magnetic levitation line in the world and only the third Maglev line to be operated. The train line was designed to connect Shanghai Pudong International Airport and the outskirts of central Pudong where passengers could interchange to the Shanghai Metro to continue their trip to the city center.

Construction of the line began in March 1, 2001, and public commercial service commenced on 1 January 2004. The top operational commercial speed of this train is 431 km/h (268 mph), making it the world's fastest train in regular commercial service since its opening in April 2004. During a non-commercial test run on 12 November 2003, a maglev train achieved a Chinese record speed of 501 km/h (311 mph).

It cost $1.2 billion to construct. The train set was constructed by a joint endeavor of Siemens and ThyssenKrupp in Kassel. The track (guideway) was manufactured by neighborhood Chinese organizations who, as an aftereffect of the alluvial soil states of the Pudong region, needed to go astray from the first track configuration of one supporting segment each 50 meters to one segment each 25 meters, to guarantee that the guideway meets the solidness and accuracy criteria. A few thousand solid heaps were headed to profundities up to 70 meters to achieve steadiness for the bolster section establishments. A mile-long, atmosphere controlled office was constructed nearby the line's privilege of approach to make the guideways.

The jolt of the train was created by Vahle, Inc. Two business maglev frameworks originated before the Shanghai framework: the Birmingham Maglev in the United Kingdom and the Berlin M-Bahn. Both were low-speed operations and shut before the opening of the Shanghai Maglev Train.The line is not a part of the Shanghai Metro network, which operates its own service to Pudong Airport from central Shanghai and from Longyang Road Station.

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Learnings

Maglev trains use magnets to suspend and impel the trains forward. The impetus framework comprises of aluminum three-stage link windings in the stator

packs that are on the guideway. When a current is supplied to the windings, it makes a voyaging pushing so as to

exchange current that drives the train forward and pulling. When the exchanging current is switched, the train brakes. Different paces are accomplished by shifting the force of the current. Only the area of track where the train is voyaging is energized. Since there is no grinding these trains can achieve high speeds. It is a sheltered and effective approach to travel. Governments have blended emotions about the innovation.

Maglev Museum

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Shanghai maglev museum is located at the first floor of Maglev Longyang Rd station, 1250 square meters, which containing most of the history and technology of maglev train. The museum is composed of “Birth of Maglev”, “Maglev Shanghai Line”, “Maglev Technology”, “Maglev Superiorities” and “Prospects for Maglev”, totally five sections.

Learnings

Electromagnetic levitation: Controllable electromagnetic field is generated by exciting the on-board levitation magnets and the magnets and stator packs of long stator linear motor along the guideway attract each other, thus pulling the train upward and a stable levitation gap being guaranteed by controlling the levitation excitation current. Levitation gap between magnets and guideway is normally controlled to the range between 8 and 12mm.High-speed maglev system consists of four major components, i.e. guideway, vehicle, power supply and operation control system.

Guideway: the guideway guides the direction of the train’s movement and bears the load of the train and transmits it to the sub grade. The superstructure of the guideway comprises precisely welded steel or reinforced concrete guideway beams for connecting long stators and substructure constituted by the reinforced concrete piers and foundations.

Vehicle: vehicle is the most important part of the high speed maglev system, comprising levitation chassis and the magnets mounted on the chassis, secondary suspension system and vehicle section. Besides it includes such electrical appliances as on-board batteries, emergency braking system, levitation control system.

Power supply: The power supply system includes substations, trackside feeder cables, switch stations and other power supply equipment. Power supply system feeds the train with the power required for the train operation by energizing the long stator windings on the guideway. First, high voltage alternating current is taken from the 110KV public power grid, stepped down to 20KV and 1.5KV via step-down transformer, then converted into direct current via rectifier, then converted back to variable frequency a c current between 0 and 300Hz via rectifier. After step-up, the current will be fed to longstator winding on the guideway via guideway cables and switch stations, generating propulsion force between the stator and on-board magnets. The rectification equipment, conversion equipment and motor stators etc. of the maglev system are all installed on the ground. No strict requirements for the volume, weight, and anti-vibration of the equipment are available.

Operation control system: It is the fundamental guarantee for the normal operation of the entire maglev system. It includes all the equipment to be used in security guarantee control, execution and plan and also includes the equipment to be used in communication among the

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equipment. Operation control system consists of operation control center, communication system, decentralized control system and on-board control system.

Coca cola bottling plant:We visited coca cola bottling plant in Shanghai showing the manufacturing process of the same.Coca-Cola China seeks candidates who reflect and live values - leadership, passion, integrity, accountability, collaboration, innovation and quality.

Eighty Years in China   The Coca-Cola Company has been refreshing China for eight decades. They opened their first bottling plants in Tianjin and Shanghai in 1927, and by 1948, Shanghai was the first market outside of the United States to post annual sales of more than one million cases of Coca-Cola®.When The Coca-Cola Company re-entered China in 1979, it was the first international consumer company to grasp the opportunities offered by the open-door policy. Since opening our Beijing bottling plant in 1981, the Coca-Cola system has spread across the country by way of our 35 bottling plants. Today, The Coca-ColaCompany is proud to be China’s leading beverage manufacturer.

Record-breaking GrowthIn 2004, Coca-Cola China celebrated an incredible manufacturing milestone -- the production of its 100 billionth bottle of Coca-Cola Company product. It's a landmark that highlights the hard work, growth and success of The Coca-Cola Company in China and underlines our commitment to a strong long-term future here.Over the last 25 years, brands of The Coca-Cola Company have become major household names in China. Coca-Cola China has witnessed double digit growth in recent years as brand Coca-Cola and Sprite® have become the top two sparkling soft drinks in the country.Not only does The Coca-Cola Company provide a wide variety of quality beverages to China’s consumers, it also contributes significantly to the local economy. At Coca-Cola China, 100% of the concentrate used is locally produced and over 95% of the raw materials used are sourced locally.

InnovationIt takes insight, ideas, research, science and technology to create differentiated value for consumers, customers and bottlers. Over the past several years, the still beverage market has become an area of great success and potential for Coca-Cola China. Many innovative teas and juice drinks have been launched including Nestea®, Modern Tea Workshop®, Qoo Lactic®, Minute Maid® and Healthworks®. They continue to innovate to meet the ever-changing beverage needs and desires of Chinese consumers. Innovation is the core of their system growth.

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A Promising Future  

At Coca-Cola China we are committed to maintaining our position as China’s number one total beverage company. China’s soft drink market is now the 4th largest in the world and is growing every day.The 2008 Beijing Olympic Games created a unique opportunity for the Coca-Colasystem and its associates in China. The event allowed our associates to participate in one of the most momentous Olympic Games the world has ever seen and offered them a chance to be part of history! Coca-Cola China and its bottling partners brought refreshment and world class market execution to the Games. The legacy our participation in the Olympic movement left on China will serve to further strengthen our system for years to come.The Coca-Cola Company is one of the very few companies with its own corporate pavilion at the 2010 World Exposition in Shanghai. It is expected to become the biggest Exposition ever held and also the largest public event in history, with an estimated attendance of 70 million Chinese and international visitors. Learn how we're continuing our strong commitment to China through partnership with the 2010 Shanghai World Expo.

Can Line : Volume of Can 330ml, Capacity1500 Cans/minute PET1 Line : Volume of PET bottle 300ml, Capacity 1500 bottles/minute PET2 Line : Volume of PET bottle 2L/2.5L, Capacity 200 bottles/minute PET3 Line : Volume of PET bottle 600ml/500ml, Capacity 700 bottles/minute PET4 Line : Volume of PET bottle 1.25L/1.5L, Capacity 500 bottles/minute Coca Cola’s Shanghai plant produce different product such as- Coca cola, Diet Coke,

Fanta, Sprite, Coca Cola Zero, etc. Coke Umbrella: 200 Countries, 500 Brands, 2500 Products Coca cola is each plant is a having individual selling areas. One bottling plant is not

allowed to sell their product outside their area. CSR Activities

o Protection of Water Resourceso Energy Saving and Emission Reductiono Women Support Systemo Project Hope - Children

Water System Final Syrup Drying SystemLabeling Auto Checking Packaging Ware House

Charcoal Bamboo factory:We visited the bamboo factory at Shanghai where we saw a wide range of products made out of bamboo ranging from soaps, charcoal, clothes, towels, inner wears etc. It was made with utmost creativity and minimal wastage of resources.

Learnings: This was a very good example of how a wide range of products can be made from a very basic material. A perfect example of optimum utilization of sources.

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Nanjing Street

Nanjing Road is the main shopping street of Shanghai, China, and is one of the world's busiest shopping streets. Nanjing Road is the world's longest shopping district; around 5.5km long, and attracts over 1 million visitors daily. East Nanjing Road is a dedicated commercial zone. At its eastern end is the central section of the Bund, featuring the Peace Hotel. Immediately west of the Bund precinct was traditionally the hub of European-style restaurants and cafes, although in recent years these have become less of a feature as the demographics of visitors to Nanjing Road have shifted from affluent local residents to visitors from around the country. Close by is the Central Market, a century-old outdoor market today specialising in electronic components and digital media. Further west is the Nanjing Road pedestrian mall. Located here are most of Shanghai's oldest and largest department stores, as well as a variety of domestic retail outlets, and some traditional eateries with a long history.

East Nanjing Road ends at People's Park, formerly the Shanghai Race Course. Opposite the park are some of Shanghai's prestigious historic hotels, including Park Hotel. West Nanjing Road begins here, and features a number of upmarket malls, office buildings, the Shanghai Exhibition Centre, and shops. This area also previously featured a number of large mansions and estates, most of which are today either demolished or used by the government. West Nanjing Road, near Jing'an Temple, has witnessed constant development over the past ten years. This area is now host to several five star hotels, upscale shopping centres, restaurants and prime office buildings.

China's premier shopping street, 3.4-mile-long Nanjing Road, starts at the Bund in the east and ends in the west at the junction of Jing'an Temple and Yan'an West Street. Today Nanjing Road is a must-see metropolitan destination attracting thousands of fashion-seeking shoppers from all over the world. After the Opium War (1839-1842), Shanghai became a treaty port. Nanjing Road was first the British Concession, then the International Settlement. Importing large quantities of foreign goods, it became the earliest shopping street in Shanghai

Over time, Nanjing Road has been restructured, undergoing significant change. For shopping convenience, its eastern end has an all-weather pedestrian arcade. Big traditional stores no longer dominate the market since modern shopping malls, specialty stores, theaters, and international hotels have mushroomed on both sides of the street. Today over 600 businesses on Nanjing road offer countless famous brands, superior quality, and new fashions. KFC, McDonald's, Pizza Hut, and other world-famous food vendors line both sides of the street. Upscale stores include Tiffany, Mont Blanc, and Dunhill. In addition, approximately a hundred traditional stores and specialty shops still provide choice silk goods, jade, embroidery, wool, and clocks.

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Open-air bars, abstract sculptures, and lingering sounds from street musicians enhance evening strolls. A trackless sightseeing train provides a comfortable tour of the night-transformed pedestrian street. Flashing neon signs illuminate the magnificent buildings and spangle the night skyline of this lively city. Nanjing Road is the world's longest shopping district; around 6 km long, and attracts over 1 million visitors daily.

Observations

You have not ever been to Shanghai unless you go to the Nanjing Road China's chief shopping road - stretches out westwards from the Bund to the

intersection of Jing'an Temple and the West Yan'an Road First decision for some design looking for customers Large shopping centers, time-regarded stores, renowned stores and strength shops

bunch along both sides of the street. You can discover whatever you need - things, home apparatuses, correspondence

hardware, photographic gear, wellness hardware, attire, shoes, fabrics, beautifiers, jewelleries, watches, glasses, books, sustenance, prescription and kids' requirements.

3.4-mile-long street has two areas of East Nanjing Road Road

IKEA Shanghai

China is host to eight of Ikea's 10 largest stores, which come with extra room displays given visitors' tendencies to spend all day at the store. Unusually, these stores encourage customers to sleep on the furniture, placing signs authorizing them to do so. And after a hard day's shopping and eating meatballs, many seem to have taken up the offer3.5.1 LearningsAt IKEA they recognize that their business has an impact on social and environmental issues, in particular people’s working conditions, as the environment, both locally and globally. They also strongly believe that they can do good

business while being a good business. This is a pre-condition to their future growth, a growth that will be achieved along with suppliers that share the same vision and ambition.

Their guiding principles when working with these issues are: What is in the best interest of the child? What is in the best interest of the worker? What is in the best interest of the environment?

Through these principles they continue to follow their sustainability direction; “the IKEA business shall have an overall positive impact on people and the environment”.

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Huangpu River CruiseHuangpu River, a symbol of Shanghai, originates in Dianshan Lake and empties into the Yangtze River at Wusongkou. It is 114 kilometres long and 400 meters wide. It is ice-free year round. The river divides Shanghai into east and west. It is a silent eyewitness to Shanghai's history and its development.A spectacular sight is that the two suspension bridges, Nanpu Bridge and Yangpu Bridge, appear to arch over the Oriental Pearl TV Tower, resembling 'Two dragons playing with a ball'. The west bank (Puxi) of the Huangpu River is the cultural, residential and entertainment center of Shanghai. The Bund, Monument to the People's Heroes, Waibaidu Bridge and the

oldest park in Shanghai - Huangpu Park, are located on the west bank. In addition, many historical buildings left over from Shanghai's colonial days have been preserved. The east bank of the river (Pudong) is the newer district of Shanghai and its financial and commercial hub. Steel and glass structures are abundant here. The Oriental Pearl TV Tower, Jin Mao Tower, skyscraper hotels, offices and malls of the Lujiazui Financial Zone are located on this side of the river.When the sun sets, the river is veiled in the glittery

neon lights on its banks. Cruising on the river in the evening, visitors can experience its silence and beauty under the moonlight.

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The Indian Association, Shanghai:

We also got an opportunity to meet with the people of the the Indian Association, Shanghai. Amongst them were

Prakash Menon: CEO NIIT China

Raj Khosla: CEO Axis Bank

Sachin Seghal: Leading Entrepreneur

Mukesh Sharma: Head Tech Mahindra, China

Lavina Garodia: Leading business women

Amit Waikar: President Indian Association

The mighty tidal wave of progress in China is pulling in people from all over the world. Indians who have from times immemorial shown sturdy migrant tendencies - and are actually all over the world - are arriving daily in a steady stream at the glittering port of Shanghai. And with them are coming not only the amazing management, engineering, accounting, market research and entrepreneurial skills but also the rich colors of Indian heritage, culture and music from which they cannot be separated.

Indian Association in Shanghai, working under the auspices and patronage of the Consulate General of India, formally came into being in 2006 when the original two Indian organizations- SHILA (Shanghai Indian Ladies Association) and SHIBA (Shanghai Indian Business men Association) - united to work under the same banner. It was a landmark occasion and every one celebrated this perfect union which was to greatly energize the Indian community. 

Their yearly charity events have evolved into being calendar events on the Shanghai social scene. Who can forget the wonderful response we got for programs Passage to India, Namaste from India and Bollywood Dreamz, followed by the frenzy generated by the Usha Uthup Nite. The success story written with these shows culminated into an evening last year on the occasion of Diwali when top notch artists of international stature like the Colonial Cousins were amongst us to perform. Their ambition is to keep up this wonderful work and bring more Indian artists and simply get Shanghai rocking!! 

Smaller events like Navratri and Dandiya parties, Chat parties on river cruises, etc continue to lend themselves to making Indians feel closer to their homeland. 

Business events organized periodically have helped to provide value addition and achieve financial objectives for the Indian conglomerate present in Shanghai. Be it a talk by Professor Yang which provided an excellent prelude to the Indo-China talk on Business collaboration or an Insurance Seminar with guest speakers from Jeevan Beema Nigam (LIC), AIG, Abacare or a visit by dignitaries such as Deputy Chief Minister Mr. R.R. Patil or Justice Sirpurkar, Indian Associations has tried to cover as much ground as possible to cater to a gamut of interests of the Indians residing in Shanghai. 

Sporting events which have been organized have featured a wide variety of activities involving all age groups. Cricket, tennis, badminton and table tennis tournaments are held periodically providing sports enthusiasts a chance to compete and hone their skills on the course in a spirit of camaraderie and friendly rivalry. Their members have trained for and run the Shanghai Marathon for a few years.

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It a not-for-profit international network that is run by Indians in China, with the aim of strengthening success over generations. Shanghai Indian Business Association was developed in shanghai. Today with over 8,363 individual members from 2,869 family businesses across 58 countries, FBN is continually increasing its ability to help family businesses grow, succeed and prosper through the exchange of best practices, new ideas and the peer-to-peer learning activities within its network.

Is a not for profit and non-solicitation organization Includes business personnel across shanghai Supports the Next Generation (aged 18-40) of business-owning families Shares best practice and knowledge within a worldwide network at global and local

levels Fosters intimate exchange and inspirational peer to peer learning Sponsors value added research Promotes the case for family business towards a more sustainable future

Learnings Reasons of Business Mortality

o Sale of businesso Loss of Family Interesto Unpredictable Challengeso Industry Changeso Missed Opportunitieso Family conflicto Succession Problemso Mismanagement

Road Blocks to Businesso Family

No existing Family management system Balancing family and professional relationship Lack of family workforce Different family value

o Industry & Market World economy changes Increasing labour and raw material cost Diversification & Investment options

o Politics Between the family members Between the members and non-members

Relationships are more valuable than money (Intangible Asset) Wealth can be divided but control of business cannot be divided

Shanghai World Financial Centre

Standing in the center of Lujiazui Finance & Trade Zone in Pudong, Shanghai World Financial Center (SWFC) was completed in August 28, 2008, being the tallest skyscraper in

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China. Having 101 floors with a height of 492 meters (about 1,614 feet), it ranked the top in the heights of roof and usable floor by the time when it was built, announced by the Council on Tall Buildings and Urban Habitat (CTBUH).

Meaning to be a magnet of the world's fund, the building brags elements of five star money related focuses, ready to showcase fiscal gifts, social and craftsmanship displays and data from everywhere throughout the world. Current office offices, touring floor at 474 meters (around 1,555 feet) over the ground, extravagance inn and multifunction meeting offices are all accessible here, and more than twenty multinational money related establishments will move into the ultra-cutting edge building. More than forty undertakings from Japan and American contributed together to develop this tall structures building. The touring lobby was opened to open on August 30. It positioned the tallest touring corridor on the planet when it was manufactured.

Like all skyscrapers in the world, security is a major issue of particular concern. The capability to withstand fire, wind, impacts, earthquakes and thunder is considered thoroughly at the very beginning of the design. SWFC can survive a massive 8 magnitude earthquake. There are fireproofed floors for escape; a dozen sets of obstacle indicator lights to warn low flying aircraft, as well as two wind dampers to reduce wind acceleration by 40%. In addition to lightning conductors covering the building, its glazed glass skin also protects against lightning and looks good too.

Observations 3 perception decks in Shanghai World Financial Center. The tallness of its most reduced perception deck is 423m on the 94th

floor, the second is 439m high, on the 97th floor, named "Observatory Bridge", and the most elevated is 474m high, on the 100th floor

Architects: Kohn Pedersen Fox and East China Architecture and Design Institute.

Developer: Mori Building Corporation. Contractors: China State Construction Engineering Corporation and

Shanghai Construction General Company. Cost Management: Davis Langdon and Seah I.

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CANTON FAIR, Guangzhou (3rd – 5th November)

As a part of the industrial visit, we were a part of phase 3 of the canton fair which included the following industries:

Textiles:

Men and Women's Clothing:

·For Women: Blouses, Skirts, Trousers, Waistcoats, Suits, Coats, Sweaters ·For Men: Suit Jackets, Trousers, Shirts, Waistcoats, Suits, Sweaters ·Dresses and Gowns: Wedding Dresses, Cocktail Dresses, Evening Gowns·Others

Kids wear:

Tops, Skirts, Trousers, Ensembles, Coats

Underwear:

·Underwear and Sets, Pajamas, Bathrobes, Loungewear, Swimwear ·Infant and Maternity Wear

Sports and Casual Wear:

·Jeans Wear·Sports and Casual WearSportswear: Professional Sportswear, Casual SportswearCasual Wear: Jackets/Coats, Wind Cheaters , T-Shirts, Shorts ·Others: Uniforms, Work Clothing

Furs, Leathers, Downs and related products:

·Fur & Fur Products: Fur Materials, Fur Products (Clothes/Hats/Gloves/Backrest Cushions/Bed Pads)·Leather & Leather Products: Leather Materials, Leather Clothes, and etc·Down & Down Products: Down Materials (Goose Down, Duck Down, Chicken Feather), Feather Products (Feather Duster, Feather Flower, Feather Decorations, and etc), Down Products (Down Clothes, Down Bed Sets, Down Sleeping Bags)·Cashmere & Cashmere Products·Others

Fashion Accessories and Fittings

·Fashion Accessories: Hats, Gloves, Scarves, Handkerchiefs, shawls, Socks, Ties·Garment Fittings: Shoulder Pads, Labels, Zippers

Home Textiles

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·Bed Linens: Blankets, Bedding, Bed Sheets, Bed Covers, Mattresses, Towel Quilts, Pillows, Pillow Cases, Cushions, Mosquito Nets·Upholstery Textiles: Decoration Cloth, Wall Cloth, Curtain Cloth, Sun Protective Cloth, Furniture Cloth, Sofa Covers·Bathroom Textiles: Shower Curtains, Towels, Facial Towels, Bath Towels, Beach Towels, Closestool Lid Covers·Table and Kitchen Textiles: Tablecloths, Table Mats, Napkins, Aprons, Rags, Microwave Oven Gloves, Other Kitchen Textiles ·Others: Mats, Cleaning Textiles, Flags, Macrame

Textile Raw Materials & Fabrics:

·Fabric: Cotton/Blends, Polyester/Blends, Linen/Blends, Silk/Nitrocellulose Silk, Wool/ Fleece, Special Woven Fabrics, Non-Woven Fabrics, Industrial Cloth·Fiber and Yarns:Fiber: Vegetable Fiber, Animal Fiber, Man Made Fiber, Synthetic Fiber, Inorganic/Mineral Fiber, Chemical FiberYarns: Cotton /Blends, Linen /Blends, Wool/ Blends, Polyester/Blends·Others: Garments Accessories

Carpets & Tapestries:

·Machine-made Carpets·Handmade Carpets: Silk Carpets, Hand-knotted Woolen Carpets, Hand-tufted Carpets, Other Hand-made Carpets·Tapestries·Other Flooring Materials: Bamboo and Straw Carpets

Shoes· Fashion Shoes: Men's Shoes, Women's Shoe · Sports Shoes: Various Sneakers, Running Shoes, Hiking Shoes, Gym Shoes, Training Shoes, and Others · Kids' Shoes · Sandals, Slippers · Shoes & Boots for Other Special Use and Semi-finished Products

Office Supplies, Cases & Bags, and Recreation Products

Office Supplies: 

· Pens: Pencils, Ball Pens, Rolling Ball Pens, High-lighters, Fountain Pens, Pens, Oil Pens, Painting Pens, Refills, Ink· File Storage: Hardback File Folders, Paper File Folders, Transparent File Covers, Conference File Covers, Computer-printed File Folders, Hanging File Folders, Ring Binders, Board Clips, Pages' Folders, File Plates, File Holders, Name Card Holders, Report Folders, Identification Card Folders. · Office Supplies: Staplers, Staples, Binders, Staple Removers, Punches, Scissors, Paper

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Knives, Pen Containers, Paper Clip Containers, Adhesive Tape Holders, Rulers, Tape Lines, Pencil Sharpeners, Correction Fluid, Erasers, Glue, Transparent Adhesive Tapes, Double-Sided Adhesive Tapes, Buckles, Seals & Stamps, Calculators, Table Pads, Name Card Holders, Newspaper Holders · Paper Products: Notebooks, Memo Pads, Fax Paper, Computer Paper, Color Ink-jet Printing Paper, Copy Paper, Photo Paper, Writing Paper, Financial Paper, Paper for Financial usage· Label: Hand-written Labels, Badges, Laminating Pouch Films, Mark Labels· Desk Decorations · Office Automation Products & Equipment, Consumable Office Supplies

Cases and Bags:

· Cases of Daily Use: Leather Cases, PVC Leather Cases, Plastic Woven Cases· Briefcases: Leather Briefcases, Plastic Woven Briefcases, PVC Leather Briefcases · Bags: Leather Bags, PVC Leather Bags, Cotton Bags, Plastic Woven Bags · Other Cases, Bags and Accessories

Sports, Travel and Recreation Products:

· Sports ProductsIndoor & Outdoor Sports Products: Balls and Accessories, Boxing Equipment, Skateboards, Roller Skates, Skates, Fitness Equipment, Household Training Equipment, Sports Nets, Trampoline, Archery, Bicycle and its Accessories, Billiards, Shooting, Hunting, Climbing, Ropes, Track & Field Equipment, Equestrian Equipment, Beach Sports Equipment, Sports Glasses, Sports Cases and Bags Water Sports & Diving Equipment: Goggles, Diving Masks, Diving Suits, Flappers, Snorkels, Diving Accessories, Paddleboard and its Accessories, Swimming Equipment and its Accessories, Water-Skiing Equipment Sports Souvenirs: Trophy Cups, Certificates of Rewards, Medals, Flags, Emblems

· Travel and Recreation ProductsFishing Tools: Fishhooks, Fish Twines, Fishing Nets, Fishing Rods, Fish Bag, Fishing Bobbins, Fishing Tools and its Accessories Barbeque Tools: Electric Barbeque, Gas Barbeque, Carbon Brick Barbeque, Grills, Ignition Instrument, Barbeque Accessories Outdoor Casual Products: Swings, Hammocks, Sun Umbrellas Musical Instruments Chesses and Pokers Outdoor Tour Articles: Backpacks, Protected Coverings, Air Cushions, Sleeping Bags, Blankets, Tents and Accessories, Camping Articles and Accessories.

Medicines ,Health Products and Medical Devices

Medicines ,Health Products and Medical Devices:

· Traditional Chinese Medicine：Chinese Herbs, Plant Extracts · Chemical Medicines and Biopharmaceuticals: Medicines, Medicine Raw Materials, Medicine Intermediates, Biopharmaceuticals · Health Products: Health Medicines, Natural Health Products, Chinese Medicated Alcohol, Health Alcohol, Drinks, Tonics · Hairdressing and Beauty Care Products: Cosmeceuticals, Body-care Products, Wigs and

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Artificial Limb, Body-shaping Products, Beauty Care Materials · Home Medical Care Products：Household Body Scales, Medicine Cabinets, Hot-water Bags, Crutches · Reproductive Health Products and Equipment: Sexual Health Products and Equipment, Family-planning Products and Equipment · Health Care and Rehabilitation Equipment：Rehabilitation Equipment, Massage Equipment, Physiotherapeutic Instruments, Fitness Equipment

Medical Dressings and Disposables:

· Diagnostic and Therapeutic EquipmentVarious Surgical Instruments, Medical Electronic Instruments, Clinical Laboratory Instruments: In Vitro Diagnostic Reagents and Instruments, Medical Optical Instruments, Medical Laser Instruments, Physiotherapeutic Instruments, Lesions-minimally Invasive Diagnoses System, Biochip and Related Devices, Integrative Devices of Traditional Chinese and Western Medicine, Heart Monitoring Facilities, Medical Image Facilities, Biochemical Detection Facilities, Blood Pressure Monitor、Blood Glucose Meter、Thermometer, Endoscope Systems, Low-temperature Freezing Facilities, Dialysis Therapy Facilities, Medical X-ray and MRI Equipment, Ultrasonic Medical Diagnostic Devices, Linear Accelerator, ENT & Eye & Dental and Oral Diagnosis and Treatment Facilities, Dental Clinical Equipment: Dental Diagnosis Medical Equipment, Dental Surgery Equipment, Dental Laboratory Equipment, and Dental Materials

· Hospital Auxiliary DevicesDisinfection and Sterilization Products, Oxygen Making and Supply Equipment, Blood Bank Facilities, Water Treatment Equipment, Low-temperature Freezing Facilities, Disabled Only Equipment, Telemedicine System, Hospital Information System, Hospital Office Automation System, Protection Devices and Protection Devices on Nuclear Radiation, Hospital General Devices: Aseptic Wards, Ward Monitoring System, Various Hospital Beds, Hospital Ambulances, Stretchers, and other First Aid Articles, Hospital Application Software: Hospital Data and Image Processing System, Various Operating tables and Specialized Equipment , Medicine Monitoring and Analysis Devices, Laboratory Biological Instruments, Medical Furniture

Food:

· Food: Cereals and Oils, Meat and Meat Products, Eggs and Dairy Products, Aquatic Products, Fruit and Fruit Products, Vegetables and Vegetable Products, Condiment, Candies and Confectionery Products, Cakes and Biscuits, Food Additives, Bee Products, and others· Drinks: Alcoholic Drinks: Beer, Spirits, WinesCoffeeFruit JuiceDrinking WaterOthers· Tea: Black Tea and Semi-fermented Tea, Green Tea, Oolong Tea, Scented Tea, Pu'er Tea,

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Other Tea and Related Products (Health Tea, Teabag Filter Paper/Fragrant Flowers, and etc)· Food Packaging and Other Related Products

Learnings: the canton fair was a major step in terms of building contacts. It proved very beneficial for people who were specially looking to import from a wide range of manufacturers thus exposing them to a very lucrative new world.

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Hong Kong (5 th – 7 th November) We arrived at Hong Kong on 5th and stayed overnight in the cruise on 6th and then landed at Hong Kong at 7th.

Notwithstanding every one of the visits we had, we went to the APN market in Shanghai and additionally Naijing road to Beijing Lu road in Guangzhou. This gave us a wide viewpoint to how deal and the distinction in the middle of unique and marked items and also alternatives of first duplicate to browse. It was an ordeal to think about the degree for these entrepreneurial endeavors.

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successful-supply-chain-management/ http://www.sfu.ca/~sheppard/478/syn/1137/G_6_1137.pdf http://www.sunqiaoma.com/11english/index-en.asp?tag=11 http://en.shac.gov.cn/hjgl/nyyq/tzhj/200307/t20030715_75297.htm http://skyscraperpage.com/cities/?buildingID=7609 http://english.ecnu.edu.cn/s/191/t/339/p/10/c/4568/d/4574/list.htm http://en.wikipedia.org/wiki/Yiwu_market http://en.wikipedia.org/wiki/Ocean_Park_Hong_Kong http://aboutus.hktdc.com/en/#home http://louvre-group.cn/en/jianjie.asp?m1=11&m2=24 http://www.ctcte.com/spring/en/business_020-004.html http://www.chinahighlights.com/hangzhou/attraction/meijiawu-tea-plantation.htm http://rsbledsign.com/about/about-93.html http://shenzhenshopper.com/85-luohu-commercial-city.html http://www.chinahighlights.com/shenzhen/attraction/window-of-the-world.htm http://www.chinatravel.com/facts/china-industries.htm http://www.travelchinaguide.com/attraction/shanghai/nanjing_road.htm http://time.com/2962590/ikea-china-sleep/ http://www.wal-martchina.com/english/ http://en.wikipedia.org/wiki/Volkswagen_Group_China http://en.wikipedia.org/wiki/Lenovo http://www.coca-colacompany.com/press-center/press-releases/coca-cola-continues-

strong-investment-in-china-with-opening-of-43rd-production-facility http://www.tongji.edu.cn/english/index.php?classid=69 http://www.sunqiaoma.com/11english/news_detail-en.asp?id=230 http://chinaimport.hubpages.com/hub/Guide-to-importing-furniture-from-China http://www.yiwu-market.cn/Introduction.htm http://www.cantonfair.org.cn/en/about/index.shtml http://aboutus.hktdc.com/en/#home

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