Hard Rock Casino Hotel Panama

• Why choose Panama?• Why choose Hard Rock International• The Hard Rock Hotel Panama

– Overview– Location– Design Approach– Attractions and amenities

• The Development Team• Why act now?

Panama – the next dubai

• Global crossroads- more than 25% of the world’s consumables pass through the Panama Canal

• Second only to Perth, AU in hotel occupancy• Stable, dollar-based economy: 1% inflation• Low cost of living• Attractive tax incentives, including eligibility for citizenship • Modern infrastructure: roads, medical facilities, shopping areas

Hard Rock International

• Internationally recognized brand • Strong, idealistic corporate identity:

– Keywords: Passionate, Irreverent, Unpredictable, Democratic, Authentic – Principles: Love All/Serve All, Save the World

• Luxury hotels around the world: Pattaya, Chicago, San Diego, Orlando, Las Vegas, Macao• Record of success- exemplary financial performance

– Hard Rock Hotels rank at the top of every market they are in in terms of Average Daily Rate and occupancy.

Hard Rock Panama

• 601 room, four diamond resort destination• 200,000 square foot pool complex, featuring cascading terraces, swim-up rooms• Waterfalls infinity pools, adult and family areas, and artfully hidden service access• Full service, fully stocked private cabanas with HDTV, cutting edge electronics, and all the

comforts of home• Branded Rock Spa © with couples-friendly state of the art treatments • Three distinct areas- from the high energy hotel to luxurious villas to the serene privacy of

the exclusive spa residences.

Location, Location, Location

– 421 acres of tropical paradise, just over 1 hour from Panama City (52 miles)– Located on the Panama Riviera, a relatively dry microclimate- “the Southern California

of Panama”– Elevated site provides ocean views from most areas– Seasonal river on southern property border ideal for a small craft, harbor, eco-

kayaking and water sports– Just south of Coronado Beach- the Panamanian millionaire’s playground. Convenient

to golf, jungle zip line tours, horseback riding, El Valle (premium mountain tourist spot)

Design

• Combination of quintessentially Panamanian elements with iconic contemporary architecture– Kuna design elements– Beacon tower– Extended, open-sided shade elements

• Hard Rock brand realization– Natural materials, dramatic lighting– Custom, bespoke furniture and factures– Integrated music and electronics– Objective: to create an innovative resort that sets the standard not just for Panama but for the entire Caribbean

basis

Other Amenities

• Private Owners Club• Three restaurants including two signature restaurant featuring world renowned chefs and menus• Fitness center providing state of the art equipment and a personal musical/electronic environment• River walk area to experience the natural beauty of the Panamanian landscape within walking distance of the hotel• Wide white sand beach with dramatic visa of the ocean, mountains and cliffs on the other side of the river.• 2 signature restaurants• Swim-up rooms• Beach sports/equipment rental• Camp Lil’ Rock – branded kid-oriented area and activities• Extremely well-appointed meeting and conference area• Performance venues• Recording studio• … and whatever else we can think of that is cool and fits the Hard Rock brand

Team

• Development• Wayne Bryan (Los Suenos Resort, Costa Rica)

• Design• Milton Pate Architects (Four Seasons, Hard Rock. Ritz Carlton)• EDAW -Landscape Planning and Design (Four Seasons, many others)• Cole Martinez Curtis –Interiors (Century Plaza, Biltmore, Lodge at Sea Isle, etc.)

• Construction Management• ACS (Trump Ocean Club)

• Operations/Consultation• Hard Rock International

• Sales - ISG

The opportunity is now

• Unique Condo Hotel opportunity– World leading brand with market leading performance– Premium location in a hot market– No expense spared to create the ultimate visitor experience– This may be the last opportunity to buy a Hard Rock Hotel condo (the firm is going to an all company-owned

model to retain higher profits.) • This is going to be a “sell out” show

– 400 Hard Rock San Diego units were purchased within hours of release– Multiple pre-sales commitment for this property

• Units available from the low $400s