Slide 1

Happy Design

Putting a smile on the things we make

September 2010

Buy-able

Emotional

Fun

Emotional people can relate to ithiroshi ishii ping pong tableJag history, story to tellStarck kartel - louis 14 chair, history with a twistBanksy unexpected, urban, accessible art2Happiness = Success

Self knowledge = happinessSocrates450 ish BChttp://thefuntheory.com/If you are happy, things just work betterDon NormanDesign and EmotionDiscover your strengthsand re-craft your life around themMartin SeligmanPositive Psychology

If you make it fun, they will use itEewei ChenDesign 101

A nations success is theHappiness of its peopleNic MarksThe Happy Planet Index

Who & how you connect with determines how long you liveDan BuettnerHow to live past 100Philosophers have been talking about it foreverPositive Psychology Science of what makes life worth livingSardinia, Okinawa33 levels of happiness

3. Pleasure

2. Flow

1. Meaning

Meaning Selfless, sacrifice, for a higher purpose, GIVE real achievements in humanity, none of them were doing it for happiness forever - even fewerFlow in synch, natural, born to do it = success, recognition, leaders, BE ACTIVE, KEEP LEARNING, TAKE NOTICE real achievements in their field brief history - few achieve thisPleasure Base, instant gratification, not lasting, sex, cool, infactuation, CONNECT - not real most people want this as it is in the media and can be gained quickly4You need a happy goal to create a happy design

Difficult, stressful, lots of prepLong time (9 24 months), many interviews, visits + assessmentsCould beA problem

adoption agencyCan not havemore children

Fell in love with a boy

family

???A happy ending?Hit a brick wallCould not get Ben quickly6

adoption agency=

=

family

=Make a video?My goal to make everyone happy, including me7

adoption agencyMondayFridayDiscuss idea

Sunday

EditPost productionCreate DVD

Saturday

Run throughDirect and shootFeedback, reshoot

Edit

Not easy15 years agoLearn new software, direct, shoot, edit, create a DVD, Impress82 weeks later

Ben is a very happy boy

Mother gave him up, alcoholic, did not want him, not safeNow with some friends of mine 3 is now 49

link people through specific interests3 happy co-founders

any interest, any colour, any size, any medium + be competitive + trendy

A happy logoCan work reversed out, any colour on web, print, tv, mobileSuggest social smileys + linked writing10

I want to find the right mobile phone deal for me based on phones I likeA happy UI

I want an easy way to find fashion inspiration starting from a single imageHappiness = fewer resultsHappiness = more results

I want to know if I can get a cheaper dealHappiness = save me moneyA happy user

More open-minded Give me a premium customer experience

Put me in control, let me choose

Respect my knowledge and opinions Strong brand, tone of voice, rich graphics, multimedia (videos, game), slick navigation, expected layout Offer up various ways to get to the same content via related links, keywords and navigation based on preferred method Polls, Facts, info graphics to educate and verify facts without preachingWhat makes me tick?Solution

Sceptic

Discuss