Pharrell Williams - Happy

Pharrell Will iams is represented as someone powerful and very popular in the music industry as he has got several other famous people to feature in the music video. This shows that he is a popular fi gure in the music industry as plenty of stars were will ing to help him make the video more eff ective. The song was originally created to be used in the fi lm Despicable me 2 which adds to him being popular. Also, he is represented as someone that is stylish and cool through the way he dresses throughout the music video.

REPRESENTATION

Pharrell Will iams connects with the audiences by making a happy upbeat song that will connect with a lot of diff erent age demographics as he doesn’t just target one age group and the tempo of the song is most l ikely going to give everyone listening to it a positive lift in their mood. It also helps promote a song that the audience may have already watched which will bring back memories from the fi lm.

HOW DO THEY CONNECT WITH THE AUDIENCE?

The genre of the song is Pop and a convention of a pop music video is the way the protagonists are dressed throughout the music video. Pharrell is dressed very stylishly throughout the video as this shows that he keeps up with the latest trends and he is a trend setter as he wears the hat that he has become known for recently. The quick editing through the diff erent shots were a genre convention because it helped add eff ect to the fast pace and upbeat music.

GENRE CONVENTION

The link between the lyrics and visuals were very strong as it says ‘Happy’ it shows the audience everyone being happy and having fun together as a group or individually. The upbeat beat also links to the visuals because through the upbeat there is quick editing with everyone just having fun.

LINK BETWEEN LYRICS, VISUALS AND MUSIC

The song ‘Happy’ by Pharrell was originally made for the fi lm ‘Despicable me 2’ which is an example of Intertextuality. This type of Intertextuality helps create a buzz as it helps appeal to both the audience of Pharrell and the movie Despicable me 2 which makes it a large audience.

INTERTEXTUALITY