HAP1

HEADQUARTERS ASIA-PACIFIC 1

The Asia-Pacific Magazine for Association ExecutivesSupported by UIA, Union of International Associations

01HeadQuarters Magazines Pte LtdPublished 4 times a yearApril 2010 Edition

ALSO

The STATe Of The ASSOciATiOn mArkeT in The ASiA-PAcific regiOn

DeSTinATiOn uPDATeS

SingAPOreAn inTerview wiTh meLiSSA Ow

A S I A - P A c I f I c

There’s just something about Australia that changes the way you think. At first glance you might think it’s the stunning natural settings like the Twelve Apostles or its unique meeting locations. But organise an event here and you’ll soon discover it’s something far deeper.

A rich history of cultural freedom and innovation has helped Australians think differently for over 40,000 years. More recently, our fresh and imaginative approach has ensured the success of world-class corporate and association meetings, rewarding incentives and unrivalled global events.

So if you’re after an event that will inspire new ideas, deliver real business results and return on investment, look no further than Australia.

To get your clients thinking differently visit businessevents.australia.com

TAKE YOUR THINKINGTO A WHOLE NEW PLACE.

TABE0048_Business Events Press_12Apos_HQAP_0.1.indd 1 13/04/10 3:07 PM

BirTh AnnOuncemenThAP wAS BOrn in SingAPOreLet me quickly explain who or what HAP is. HAP stands for HeadQuarters Asia-Pacific and is the sister magazine of HeadQuarters Europe. HAP was born on 1 January 2010 in Singapore, where it is now based. Why HAP, why Singapore and why the Asia-Pacific? Three questions which I will happily answer.

At the headquarters of HeadQuarters magazine in Brussels it had long been debated whether the world was ready for HeadQuarters Asia-Pacific to be published in the image of the European magazine. The definitive decision was made in October 2009 after the world congress SIBOS of SWIFT in Hong Kong. In Hong Kong people reacted enthusiastically to the project. Afterwards I went on a journalistic tour of Taiwan, Singapore, Bangkok, Beijing, Colombo and New Delhi. Two of these belong to the so-called BRIC countries and are therefore important for the future. I asked key people in these countries just one question: ‘Is HAP welcome in the Asia-Pacific?’. Everywhere the answer was a clear and concise ‘Yes’: ‘We understand the importance of associations for our countries. Their importance is definitely growing but at the same time there’s also a high demand for knowledge, expertise, communication and management tools. We think the world is ready to support this growing importance with a professional magazine. When that support comes from a continent that stands out because of its expertise, then we will happily welcome HAP.’ I couldn’t receive a more clear answer.

‘Why Singapore?’ Over a short period of time Singapore has succeeded in becoming a world player in association congresses (twice #1 according to the UIA rankings). It also actively tries to attract headquarters of professional meetings industry associations: MPI, Kellen, MCI and now HeadQuarters magazine. A time will come when APSAE - the Asian-Pacific Society of Association Executives - will be founded in the image of ESAE, the European one.

The last question is the easiest one to answer. Asian-Pacific countries yearn for a visible face in the association world. That’s why the cover of HAP will always show the face of a key player in the industry. This first cover shows Melissa Ow of Singapore Business Travel & MICE. As a sign of growth and progress and prosperity, bamboo and the colour red will be omnipresent in the magazine, because that’s what we wish for HAP.

MARCEL A.M. VISSERS Editor in Chief

READ MORE OF MARCEL’S STORIES ON HIS BLOG: MARCELSBLOG.HQMAGAZINE.EU!

We think the AsiA-PAcific region

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stAnds out becAuse of its exPertise,

then We Will hAPPily Welcome hAP

M A R C E L ’ S P A G E

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m A r c e l’ s PAg e 3

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h A P, t h e h A r d fAc t s 3 1

One-year subscription to HAP costs €85 - for this price, you get 4 issues, as well as very special destination reports.

To subscribe: Visit our website www.headquartersmagazine.com,

go to the ‘Subscribe’ section and take it from thereor Send a mail to subscribe@headquartersmagazine.

com giving your full contact details and expressing your interest. Your call won’t stay unanswered - you will receive an email confirming your order as well as instructions on how to pay for your subscription.

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IMEX/HQAsiaPacific/Apr:Layout 1 19/4/10 14:08 Page 1

hOw TO SuBScriBe TO hAP?

cOnTenTS

HEADQUARTERS ASIA-PACIFIC 6HEADQUARTERS ASIA-PACIFIC 6

G a r y G r i m m e r To S u p p o r T m a l ay S i a’ S m e e T i n G S a m b i T i o n SThe Malaysia Convention and Exhibition Bureau (MyCEB) has appointed Gary Grimmer & Company to help it position Malaysia as a preferred meetings destination in Asia-Pacific. MyCEB CEO Zulkefli Sharif said GGC would provide strategic input aimed at strengthening MyCEB’s role and destination management planning : ‘Its primary role is to provide support services for the operational set-up of MyCEB and, to this end, it will focus on areas such as branding, strategic sales and marketing, staff and industry training and the development of a government and industry forum for the development of the Malaysian meetings industry.’www.tourism.gov.my

b a n G ko k Co n v e n T i o n C e n T r e aC h i e v e S G r e e n G lo b e b e n C h m a r k

The Bangkok Convention Centre at CentralWorld has achieved the prestigious Green Globe Benchmarked Silver status under the globally recognised Benchmarking programme, which recognises Bangkok Convention Centre at CentralWorld’s commitment to operating to the world’s highest environmental standard. In achieving Benchmarked Silver status, Bangkok Convention Centre at CentralWorld committed to benchmarking its energy and water consumption, total waste production and community commitment; along with implementing an integrated environmental and social policy.www.bangkokconventioncentre.net

2 0 1 0 a n aT T r aC T i v e y e a r F o r b u S i n e S S e v e n T S i n S y d n e y

H E A D Q U A R T E R S A S I A - P A C I F I C N E W S

MORE NEWS ON: WWW.HEADQUARTERSMAGAZINE.COM

Business Events Sydney recently supported the launch of the Events NSW Master Events Calendar for 2010, marking 2010 as an attractive year for business events. BESydney is the official organisation responsible for promoting Sydney as a business events destination. Jon Hutchinson, Chief Executive Officer of BESydney, said the Master Events Calendar for 2010 showcases the wide variety of festivals, attractions, art, music, dance and theatre happening around the city: ‘With something always happening in Sydney, business events can be planned to coincide with one of Sydney’s many festivals. This can allow for delegates to receive a break from proceedings and truly experience what Sydney has to offer.’www.businesseventssydney.com.au

Q S e l e C T aT QaTa r n aT i o n a l Co n v e n T i o n C e n T r eQatar National Convention Centre (QNCC) just launched the Q Select programme. Q Select inaugural members are eligible for exclusive offers from QNCC such as priority bookings, private invitations, VIP treatment, client forums, and access to preferential commercial terms. ‘This is our way of rewarding the trailblazers who want to be part of our inaugural journey, via Q Select,’ says Sue Hocking, QNCC Director of Sales. ‘One of our introductory offers has already created enormous interest. Simply book your next meeting, convention, exhibition or trade show by 31 December 2010 to and we will hold current rates. This applies to all events held prior to 30 June 2013. Do

book early to secure your preferred dates as space is selling fast.’ When QNCC opens in 2011, it’s not just the launch of a new convention centre but also the start of groundbreaking standards in venue design, facilities and services.www.qatarconvention.com

S a r a wa k d o u b l e S S u p p o r T F o r i n T e r n aT i o n a l Co n v e n T i o n S

Meeting planners can get twice as much support now to help them bid for international conventions to be held in Sarawak, Malaysia. Malaysia Convention and Exhibition Bureau (MyCEB) and the Sarawak Convention Bureau (SCB) recently explained how they are working together to bring more international conventions to Malaysia. Presiding at the event was Y.B Dato’ Sri Dr. Muhammad Leo Michael Toyad, Chairman of Sarawak Convention Bureau, he stated: ‘Malaysia has not yet achieved its potentiaal and our research shows that East Malaysia is a popular choice with international planners.The Sarawak Convention bureau was the first independent bureau to be established in Malaysia four years ago and MyCEB formed last year, is working collaboratively with SCB on supporting conferences and bids. Our two organisations have the same goal of winning more business for Malaysia, so it makes good sense to pool our resources and support when bidding overseas.’www.sarawakcb.com

b C e C Co n v e n T i o n a dvo C aT e S pa r T n e r S h i p p u T S S C i e n C e o n S h o w Through the newly formed Convention Advocates Partnership, Brisbane


H E A D Q U A R T E R S A S I A - P A C I F I C N E W S

floor space, the centre accommodates cocktail and dinner for 1,500 guests, conference for 1,000 delegates, event for 500 or a board meeting for just 15. With features like CISCO TelePresence and Live Webcasting, the centre offers in house expertise in managing Events and F&B. The meetings space at the centre includes 6 additional break-out rooms. An extended foyer area with a beautiful landscape offers a perfect venue for outdoor events and a picturesque view of the lake.www.lavasa.com

r e G a l m a S T e r h oT e l l a n d e d i n C h e n G d u

SEND YOUR PRESS RELEASES TO: [email protected]

Convention & Exhibition Centre brings together a group of influential and dynamic scientists, researchers and academics who are international leaders in their fields, in a collaborative partnership to boost the profile and standing of Brisbane internationally. The project aims to play Brisbane’s world changing science to the international community and promote the city’s potential as a destination for international conferences. The Advocates Partnership has already delivered results with the securing of two specialist international meetings and a regional conference as well as some corporate events.www.bcec.com.au

S e o u l To h o S T G - 2 0 S u m m i T i n 2 0 1 0

Seoul has been selected as the host of the G-20 summit to be held in November 2010. After Korea was named as a venue for the gathering of leaders from the world’s 20 most advanced economies next year, Seoul, Incheon and Jeju all competed to host the international event. Cheong Wa Dae (Office of the President - South Korea) spokesman Park Seon-gyu said the G-20 summit, the largest international event ever to be held in Korea, requires a large-scale convention center, accommodation and security, adding the government had no other choice but to make the best use of existing

infrastructure with only 12 months left before the meeting. Expected to attend are thirty-five heads of state, 10,000 participants and the leaders of major international organizations.www.miceseoul.com

To p i n T e r n aT i o n a l a n d C h i n e S e b u y e r S a n d S e l l e r S To m e e T aT i T & C m C h i n a 2 0 1 0Major industry players of the meetings industry have confirmed their participation for IT&CM (Incentive Travel & Conventions, Meetings) China 2010. The tradeshow, aptly themed ‘Bridging the Global MICE Business’, will be held from 7 to 9 April at ShanghaiMart Expo. With the global economy showing signs of recovery and business activities gradually increasing, sellers and buyers alike are gearing up for 2010, to showcase their latest offerings at the only international MICE tradeshow in China of the year.www.itcmchina.com

n e w C e n T r e i n l ava S a

2010 Meetings industry Fairs WorldWide: Make your ChoiCe!

iMeX - FrankFurt // 25-27 May 2010 // WWW.iMeX-FrankFurt.CoM

CiBtM - Beijing // 31 august - 2 septeMBer 2010 // WWW.CiBtM.CoMit&CMa and CtW asia-paCiFiC - Bangkok // 5-7 oCtoBer 2010 // WWW.itCMa.CoM.sg

eiBtM - BarCelona // 30 noveMBer - 2 deCeMBer 2010 // WWW.eiBtM.CoM

The already famous destination like Mumbai and Pune will now have to make way for Lavasa, an upcoming location. The Lavasa International Convention Centre (LICC) is indeed an answer to your question if you look for a venue in India. Spread over 1.5 acres of land offering 3,200 m2 of flexible

Regal Master Hotel, Regal Hotels International’s latest and the first hotel property in Chengdu, had its soft opening last January. According to General Manager Anthony Mirza,

‘it signifies a new era for comfort and style and a true home away from home for those who know and appreciate the best.’ On the first day Regal Master Hotel welcomed the renowned River Dance Group as its first group guests checked into the newly built magnificent 5-five-star hotel’s property. It’s a truly luxurious international five-star hotel - it provides venues for conferences, meetings and banquets with a total number of 9 function rooms of various sizes and a Grand Ballroom of 550 m2 that can accommodate up to 650 guests for reception.www.regalhotel.com


SingAPOre, A genuine Driving fOrceAn inTerview wiTh meLiSSA Ow (STB)

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& co n v e n t i o n b u r e Au ( s e c b ) .

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A s i A - PAc i f i c m e e t i n g s i n d u s t ry.

i n T e r v i e w m a r C e l a . m . v i S S e r S

HQ: Could you describe your function as Assistant Chief Executive, Business Travel & MICE Group, Singapore Tourism Board, for our readers?Melissa Ow: I assumed the position of Assistant Chief Executive, Business Travel & MICE Group on 1 March 2009. Guided by the mandate of developing the business events sector in Singapore, the Business Travel and MICE (Meetings, Incentive Travel, Conventions and Exhibitions) group

Melissa Ow

of the Singapore Tourism Board (STB) seeks to entrench Singapore’s position as one of the most dynamic business events destinations in the world where people, technology and ideas converge to create value for customers.

HQ: Washington D.C. and Brussels are respectively the capitals of the American and European headquarters of many international associations. We believe Singapore has the ambition

to become the capital of the South Asian-Pacific headquarters. Is this true in your opinion?Melissa Ow: The STB seeks to encourage international organisations (IOs), across a broad spectrum including social/humanitarian, environmental and philantrophic organisations, as well as industry and professional associations, to establish their Asia-Pacific base in Singapore. Singapore is currently home to over 60 major IOs and many have set

S I N G A P O R E


S I N G A P O R E

up regional offices with Asia-Pacific headquarters functions in the city-state.

Among these are: Council for Advancement and

Support of Education (CASE) Habitat for Humanity International

(HFHI) International Baccalaureate

Organisation (IBO) International Air Transport

Association (IATA) Regional Emerging Disease

Intervention Centre (REDI) Tax Executives Institute (TEI) World Intellectual Property

Organisation (WIPO) World Wildlife Fund (WWF) World Vision

These IOs represent different industries, including Singapore’s key economic sectors such as biomedical sciences, logistics and transportation, banking and finance, etc. In addition, IOs based in Singapore organise conferences, seminars, conventions, exhibitions, training sessions and other business and intellectual events here, helping to generate a steady flow of business traffic and tourism receipts.

Examples of major international association meetings scheduled to take place in Singapore over the next few years include the 77th UFI Congress, the International Conference

on Emergency Medicine (ICEM) or the International Congress on Aviation and Space Medicine. The move by international association meetings planners to stage their events here underscores their confidence in Singapore’s ability to stage successful business events and provide memorable and enriching experiences for business delegates.

The STB also works with key government agencies, such as the Economic Development Board (EDB), to attract major IOs to set up offices, establish their Asia-Pacific base and organise more events in Singapore in order to: Galvanise Singapore’s position as

the definitive hub for IOs in the Asia Pacific region as they contribute to the vibrancy of key economic and Business Travel, Meetings, Incentive travel, Conventions and Exhibitions (BTMICE) sectors in Singapore through the industries the IOs represent

Boost Singapore’s knowledge economy in the sectors through the exchange of ideas between opinion leaders, industry experts and advocates in the respective key economic sectors

Strengthen Singapore’s position as a key intellectual exchange capital of Asia and the world as they

work closely with local industries and academia on research joint projects, providing opportunities for the upgrading of expertise and skills

Build significant brand equity for Singapore as an ideal locale for intellectual exchange and contributes to Singapore’s leadership in driving international advocacy in the region

Position Singapore as the Business Exchange Capital of the World

i n t e r n At i o n A l n o n - P r o f i t o r g A n i s At i o n s A n d

A s s o c i At i o n s A r e e x PA n d i n g t h e i r g lo b A l f o ot P r i n t

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co n s i d e r e d , W i t h t h e s e o r g A n i s At i o n s / A s s o c i At i o n s

lo o k i n g b e yo n d t r A d i t i o n A l b A s e s i n e u r o P e A n d t h e

A m e r i c A s

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S I N G A P O R E

HQ: HeadQuarters has opened an office in Singapore because of the launch of HQ Asia-Pacific. Do you think we will have a positive impact on the development of the association business in the region?Melissa Ow: In 2010, the STB will continue to work closely with our industry partners to aggressively develop new business leads, strengthen our marketing and channel development efforts, and enhance our marketing and media engagement initiatives. In tandem with this strategy, we regard the launch of HeadQuarters Asia-Pacific in Singapore as a timely opportunity for us to collaborate closely to reach out to association professionals and capitalise on the tremendous future potential and growth momentum of the international associations meetings sector.

HQ: Europe is known as the meetings industry continent. Do you see any differences with Asia and the Pacific region?Melissa Ow: The Asia Pacific region is showing signs of being an increasingly active region. International non-profit organisations and associations are expanding their global footprint and Asia Pacific is a key region being considered, with these organisations/associations looking beyond traditional bases in Europe and the Americas.

Globalisation has contributed to the increasing shift of the economic centre of gravity to Asia. We are seeing a revival in Asian economies, ahead

of our Western counterparts, where China, India and South Korea have registered positive GDP growth in their markets in the second quarter of this year. The rate of growth of the meetings industry in Asia Pacific is increasing exponentially, with Asian cities enhancing their business events offerings with diverse infrastructural developments and specialist capabilities. Asian convention bureaux in the region are intensifying their efforts and initiatives to fuel the dynamic growth of the sector, underpinned by the burgeoning growth of the meetings industry in Asia and the Pacific.

HQ: Singapore is #1 according to the latest UIA stats. How are you planning to secure this ranking? Are there competitors you have to monitor carefully?Melissa Ow: Singapore is honoured to have clinched the title of Top International Meeting City for the second consecutive year, and Asia’s top country and city for meetings for the 25th consecutive year in the 2008 UIA Global Rankings. According to UIA, Singapore accounted for more than 25% of the meetings held in the Asian continent in 2008. These accolades place Singapore in good stead to be a worthy contender as a capital of Asian-Pacific headquarters of regional and international associations.

The competition amongst destinations to attract business events of high yield is intensifying. To sharpen our competitive edge and differentiate Singapore from its competitors, we will continue to work closely with our

Singapore Inc. partners in the private and public sector, and leverage our key industries, pro-business environment and global connectivity to add value to business events. Singapore’s value proposition is that we are a catalyst to the business success for our clients, and this goes beyond our ability to deliver on hygiene factors such as quality infrastructure and efficiency.

To maintain our ranking as a top international meeting city, the STB aims to attract more business events to Singapore by creating distinctive and compelling experiences for business visitors. This will be done by focusing on the experiential elements of products and service delivery which offer a rewarding and uniquely personal experience that is more than just business as usual, such as through the ‘2009 Reasons to meet in Singapore’ marketing campaign.

Singapore is also undergoing a dynamic transformation. The Singapore tourism industry is entering a watershed era, with upcoming developments such as the two Integrated Resorts, the Gardens by the Bay and the International Cruise Terminal. These key tourism developments will augment Singapore’s existing business events venues, offering a rich spectrum of compelling and unique experiences for all business and leisure visitors, solidifying Singapore’s global ranking as a premier business events destination.

STB will continue its efforts, dedicating itself towards understanding and meeting the evolving needs of business event organisers around the world, and leverage on our extensive network of 25 Regional Offices to offer our global clients with tailored solutions and catalyse success for business events staged in Singapore.

www.stb.gov.sg

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co m P e l l i n g e x P e r i e n c e s f o r b u s i n e s s v i s i to r s


uiA DATA On inTernATiOnAL ASSOciATiOn AnD meeTing TrenDS in The ASiA PAcific regiOn

Some data samples for the Asia-Pacific and Australasia regions What the numbers show us is that progressive trends remain positive in both the associational and meetings worlds. Singapore’s rise to the top of recent statistics tables, hosting more than 500 meetings, is exemplary but does not occur in isolation. Recent years have seen significant initiatives in South Korea and China as well as steady performance from Japan, for example.

The Asia Pacific region has faced a number of natural and man-made challenges over the past decades (e.g. the 1997 financial crisis, the avian flu outbreak, SARS, the 2004 tsunami). Further, its business and social sectors remain sensitive to turmoil in other parts of the world. The capacity of individual nations and regional partners to fend off the negative impact of such events is clear from the data. Steady growth, some significant

A hiSTOry Of PrOgreSS in The ASiA-PAcific regiOn

t h e u n i o n o f i n t e r n At i o n A l A s s o c i At i o n s d o c u m e n t s A n d

P r o m ot e s t h e Ac t i o n s o f t h e i n t e r n At i o n A l co m m u n i t y o f

o r g A n i z At i o n s A n d A s s o c i At i o n s . W i t h A n i n t e r e s t i n A l l A s P e c t s

o f t r A n s n At i o n A l l i f e A n d Ac t i o n t h e u i A h A s b e e n r e s e A r c h i n g

A n d r e P o r t i n g o n t h e s e m At t e r s s i n c e i t WA s f o u n d e d 1 0 0 y e A r s

Ag o . f o r t h e v e ry f i r s t i s s u e o f h A P, t h e y P r ov i d e d s o m e dAtA

W h i c h s h o u l d b e tA k e n A s b Ac kg r o u n d m At e r i A l o n m A J o r t r e n d s

e v i d e n t i n t h e A s i A - PAc i f i c r e g i o n .

T e x T J o e l F i S h e r , h e a d , u i a Co n G r e S S d e p T a n d Co - e d i To r o F T h e y e a r b o o k

o F i n T e r n aT i o n a l o r G a n i z aT i o n S

advances, some gentle reductions are all portrayed and portray a dynamic region that is building on its strengths and capacities.

Meetings growth rates 1994-2003, some sample countries: Vietnam had a 100% increase in its meetings activity in this period; from 16 to 32. With some variation trend has stabilized through the present.

South Korea had a 49% increase in its meetings activity in this period; from 77 to 115. This trend has continued to grow with the Korean Republic now hosting over 300 meetings per year.

Singapore had a 38% increase in its meetings activity in this period; from 71 to 98. Singapore’s concerted efforts to attract the headquarters of associations and their meetings has been quite successful, with figures for both rising sharply in the 2004-2008 period.

Meetings growth rates 1994-2003, some sample cities:

Shanghai (China) had a 137% increase in its meetings activity in this period; from 8 to 19 meetings. Melbourne (Australia) had a 128% increase in its meetings activity in this period; from 25 to 57. Brisbane and Sydney also had significant positive increases.

The chart with meeting trends from sample countries in Asia, for the period 1994-2003, shows the sample countries running stable courses or trending progressively higher over time.

The chart providing sample data for the hosting of primary INGO/association secretariats in the sample countries shows a positive trend across a 19 year period.

This trend is matched by the chart showing Asian participation (membership) in international associations and organizations over a 5-decade period.

About the UIA The UIA’s main publication, the Yearbook of International Organizations, is known worldwide in academic and professional circles as the de facto reference guide to international non-governmental organizations (INGOs) and intergovernmental bodies (IGOs). The Yearbook is available as an online database and also as a 6 volume book set.

U I A | u n i o n o F i n t e r n a t i o n a l a s s o C i a t i o n s


The UIA’s interest in international meetings also dates to its founding and continues today in its work on the International Congress Calendar, a quarterly publication and online database, and its Annual International Meetings Statistics Report, a comprehensive report on global meetings activity.

The UIA’s databases cover some 37,000 active international organizations and associations and 15,000 international meetings per year. 1,200-1,500 new organization descriptions are added to the database every year which is a clear reflection of dynamic world of transnational association life.

The UIA website provides many resources to aid the public in understanding international association issues and trends. Through its Associate Member program, the UIA offers a cost-effective package of publications and services to the meetings industry. In order to facilitate the actions of the associations and organizations a variety of projects are developed in addition to the UIA’s traditional research & publication work.

www.uia.org / email: [email protected]

INGO secretariat hosts

China

IndiaJapanKorea Rep

MalaysiaSingaporeThailand

300

250

200

150

100

50

350

400

450

Secr

etar

iats

Year

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Country trends 1994 - 2003

Australia

ChinaIndiaJapan

MalaysiaKorea RepSingapore

300

250

200

150

100

50

350

400

mee

tings

Year

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

Thailand

Editorial note: the statistics and charts presented here are all extracted from more detailed UIA publications. Each publication comes with its own set of notes and caveats concerning content and presentation. In the interest of brevity we have not reproduced these notes and inform the reader that the items here should be treated as indicative of the trends. The UIA’s information changes over time as more information becomes available.

Asia

Year

50000

25000

01956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008

IGO

NGO

Num

ber o

f org

aniz

atio

n m

embe

rshi

ps

Australasia / Oceania

Year

10000

5000

01956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008

IGO

NGO

Num

ber o

f org

aniz

atio

n m

embe

rshi

ps

Growth in participation in conventional international organizations by continent 1956 - 2008

Growth in secretariats of international organizations: 1948 - 2008

Asia

Year1948

Main

Secondary

1952 19560

300

600

900

1200

Num

ber o

f offi

ces

1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008

Australasia / Oceania

Year

01948

Main

Secondary

1952 1956

200

400

Num

ber o

f offi

ces

1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008


The concept of why these associations have been formed is in many ways different to why they exist in other markets, however, there is a common focus which is to make known the particular enterprise appeal to the government, to help the enterprises expand its market, to ‘purify’ the market environment and encourage enterprises to fulfill their social responsibilities. The political emphasis is perhaps more important in China than in other markets and there is probably less emphasis on Marketing.

The activities undertaken are on the face of it similar but the style of

event and the way the messages are put across to the audience is different – usually with less interactive communication and more straight speech giving. The activities focus on their education products using training courses, seminars, congresses as well as certification programs. To support these activities publication is an essential part of the mix. MCI China has set up an association management office in China and state that their focus is on ‘Chinese membership growth as, despite the fact that many claim one of their key goals is to increase their brand awareness, they are not strong in marketing activities’.

BIRTH OF ASSOCIATIONS One has to look at why these associations started to understand their stage of development. The government first initiated the establishment of associations to help the government to administer the particular industry and also to foster international exchanges. Today, if you follow the leadership and influence trail of all associations you will find they lead back to a government department of one form or another and there will be a government official appointed as secretary somewhere in the organization.

As Clemson Lo of Hong Kong based MV Destination Management Ltd (MVDMC) says, ‘you have to remember that all associations in China are government owned. There is no independent association as no-one can form an association without government approval and involvement’. This background helps with understanding why so many are very limited in their

C H I N A

An Overview Of The ASSOciATiOn cOmmuniTy in chinA

Acco r d i n g to o f f i c i A l s tAt i s t i c s , t h e r e W e r e n e A r ly 6 0 , 0 0 0

t r A d e A s s o c i At i o n s W i t h 0 . 3 - 0 . 4 m i l l i o n e m P loy e e s i n c h i n A At

t h e e n d o f 2 0 0 8 . t h e r e A r e A b o u t 4 2 6 A s s o c i At i o n s i n b e i J i n g

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b r A n c h o f f i c e s i n s h A n g h A i A n d ot h e r c i t i e s A r o u n d c h i n A .

t h e m A J o r i t y o f s c i e n t i f i c A n d t r A d e A s s o c i At i o n s A r e b A s e d i n

t h e c A P i tA l c i t y.

Great Wall with Fire Tower, Beijing


A s s o c i At i o n s h Av e

d e v e lo P e d v e ry fA s t

i n c h i n A r e c e n t ly A n d

t h e y A r e P l Ay i n g A n

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o f t h e i r PA r t i c u l A r

i n d u s t ry o r P r o f e s s i o n A l

d e v e lo P m e n t

C H I N A

Forbidden City View, Beijing

An Overview Of The ASSOciATiOn cOmmuniTy in chinA

business activities and why most are non-profit bodies. Along with MVDMC, MCI China confirms they are detecting an increasing focus on international awareness and seeking of recognition in international markets.

Beijing based David Liu of China Star Professional Programs adds to this by commenting: ‘Associations have developed very fast in China recently and they are playing an increasingly important role in the supervision and co-ordination of their particular industry or professional development. What most associations can do is not limited to providing information to their members and organizing exhibitions, they are also involved in helping enterprises explore the market, get market access, protecting the industry’s rights and interests and even settling international trade disputes.’ There is a general feeling that they are growing in number as well as in activity.

As in other countries there are some associations that are involved in organizing their own conferences and events and most have an annual National conference - particularly in the scientific, medical and biomedical fields as well as in technology and engineering. However, by far the majority of these are organized ‘in house’ with their own non-professional manpower. The concept of PCO is very new to most organizations and is usually only considered when they are

required to organize an international event. The most active of these is the Chinese Medical Association.

There are different ideas about how to categorize the associations in China but the two main ways of looking at these organizations is a) How they came into being and b) How they are supported by the government.

For the first group it is possible to categorize them into four types according to how they came into being:

1. Associations set up spontaneously by enterprises in the same industry

2. Associations that have directly developed from the competent authority of the industry

3. Associations organized voluntarily by people in the industry under the direct initiative and support of the government

4. Associations that came into being through legislation or were authorized by law

Another idea is to categorize associations based on their current relationship with the government. The major income sources for all these types of organization are the formal accreditation and certification programs, education programs and publication sales.

1. Government-run associations directly established by the government with management functions given by the relevant department. This type of organization is usually well funded and has a fixed location

2. Private associations came into being spontaneously with the division of the subject of social interest - whilst government involvement in this type of organization is minimal it is still there

3. A third hybrid type being a mix of the first two and these are generally more aggressive in marketing with strong funding for their operations.


MORE INFORMATION

On China-based umbrella organizations:http://english.cast.org.cnhttp://english.ccpit.orghttp://english.cas.cnhttp://www.cma.org.cn/html/main/index.html On China-based suppliers:China National Convention Center: www.cnccchina.comChina Star Professional Programs: www.professional.com.cnMV Destination: www.mvdmc.comMCI Beijing Office: www.mci-group.com

i n c h i n A , t h e A s s o c i At i o n s A r e P r i m A r i ly g r o u P e d u n d e r A

n u m b e r o f u m b r e l l A o r g A n i z At i o n s . o n e h A s to b e AWA r e

o f t h e P r o c e s s f o r o b tA i n i n g ‘ P e r m i s s i o n s ’ o r ‘ l i c e n s e s ’ to

r u n i n t e r n At i o n A l m e e t i n g s

UMBRELLA ORGANIZATIONS In China, and probably uniquely, the associations are primarily grouped under a number of umbrella organizations. One has to be aware of the process for obtaining ‘permissions’ or ‘licenses’ to run international meetings to understand the need to be a part of one of these groupings. The largest of these organizations is the Chinese Medical Association (CMA); there is also the China Academy of Science (CAS), the China Association for Science and Technology (CAST) and the China Council for the Promotion of International Trade (CCPIT) representing business interests.

The CMA is registered as a corporate body and is headquartered in Beijing. It acts as a non-profit academic related organization formed by medical professionals in China. It covers all medical fields and includes 84 specialty societies with 460,000 members.

CAST is a non-profit, non-governmental organization of Chinese scientists and engineers.

CAS covers approximately 190 associations. Formerly known as Academia Sinica, CAS is the national academy for the natural sciences of the People’s Republic of China. It is an institution of the State Council of China and is headquartered in Beijing, with institutes all over the country.

The CCPIT covers more business related topics and acts as a national Chamber of Commerce. It comprises of VIPS, enterprises and organizations representing the economic and trade sectors in China. It is the most important and the largest institution for the promotion of foreign trade in China.

Those organizations will be the object of an in-depth article in HAP2 - so make sure to stay tuned!

GROWING INDUSTRY Matching the growing awareness of associations for professionally run international meetings there is a growing meetings industry evolving in the main centers for this kind of business. There are city groups forming such as Beijing International Convention & Exhibition Industry Association, Shanghai Convention & Exhibition Industries Association, Guangzhou Convention and Exhibition Industry Association. Whilst there is a convention and exhibition association in almost all big cities in China there is no nationwide association in the country - as yet. These groups have been particularly active in promoting the newly emerging cities and have supported the government tourism organizations in winning meetings for China - most recently the SITE China Chapter was successful in winning the SITE International Conference for Beijing in 2012.

Growth in the convention or meetings sector has occurred despite some rigorous regulatory requirements on the introduction of international exhibitions and conventions into China. If you are considering hosting or co-hosting an international conference or exhibition in China it’s important to understand that there are approvals required at several levels of government.

In recent years, international conferences in Asia have seen significant growth both in numbers and in some cases market share. According to ICCA’s 2008 statistics, while the

number of international headquarters of organizations remain firmly in Europe with 60% and North America with 23% of headquarters, Asia finds itself ahead of North America in terms of the number of international meetings per continent. Asia with 19% of the international meetings market (1,387 events) and North America with 11% of the market (852 events)

More specifically, China was ranked 11th in terms of total international meetings held in the country with 223 meetings and Beijing was ranked 14th worldwide with 33% of those meetings, Shanghai with 25% and the rest spread over 6 cities around China (Guangzhou, Hangzhou, Nanjing, Xi’an, Kunming and Tianjin).

With the interest in forging international relations established in the Associations community, the opening of world class venues and facilities plus a growing professional trade China is set to be open for business with many counterpart organizations.

C H I N A


inDiA LATeST TrenDS in The ASSOciATiOn wOrLD

t h e i n d i A n e co n o m y W i l l g r oW A r o u n d 7 % by t h e e n d o f 2 0 0 9 - 2 0 1 0 f i s c A l y e A r ( A P r i l - m A r c h ) . W h e n

o n e co m PA r e s t h i s W i t h t h e h i g h s o f 8 % to 9 % g r oW t h i n y e A r 2 0 0 8 - i t i s A s loW d o W n f o r t h e e co n o m y.

s lu g g i s h l A b o r m A r k e t A n d W e A lt h e f f e c t s h Av e h i t u r b A n co n s u m P t i o n . b u t loW e x P o r t d e P e n d e n c e ,

l A r g e co n s u m P t i o n b A s e A n d h i g h s h A r e o f e m P loy m e n t ( 2 / 3 ) A n d i n co m e ( 1 / 2 ) co m i n g i n f r o m t h e r u r A l

A r e A s h A s h e l P e d s u s tA i n co n s u m P t i o n . b u t W h e n o n e co m PA r e s t h i s to t h e g lo b A l m e lt d oW n fAc e d by t h e

r e s t o f t h e Wo r l d , t h e e co n o m y i s b u oyA n t A s fA r A s i n d i A i s co n c e r n e d . A n d t h i s ‘ c h e e r f u l n e s s ’ e x t e n d s

A l l t h e WAy to t h e A s s o c i At i o n W o r l d .

In December 2008, the depth of the economic downturn become painfully clear to all. More than twelve months down the line, the association members are more optimistic and quite a few of them feel that their business situation will improve in the year 2010. However even the optimistic ones are more cautious about their spending. They are willing to travel longer distances to the emerging markets and trim down frequent short trips. Trends that we in India have been noticing with regards to the implications of the economic situation:

The need to drive new membership in the Asia Pacific region as existing memberships is dwindling due to lack of funding from the employer.

Shorter lead time for events - queries & conversions for world congresses for 2011/2012 etc. and regional meetings for 2010/2011.

Force majeure clauses an integral part of all contracts; terrorism, epidemics, etc. Destinations are being changed overnight if faced by any such causes resulting in short lead events for new destinations.

Hyderabad International Convention Centre

I N D I A

The associations are contracting for the event spaces as soon as they decide the venue, but are holding out on room contracts as the market dynamics are in their favour in the present scenario.

Softer approach as far as cancellations / attrition / advance payments is being noticed in the business scenario today.

Regular calendar events are resistant to the standard appreciation charges and would like to hold rates offered last year.


Green subjects - Driving concerns of the industry are: prevention and control of pollution, conservation and survey of natural resources, afforestation and regeneration of degraded areas, protection of the environment. While implementing these policies and programmes for the industries, the main guiding principle is that of sustainable development and enhancement of human well-being. The focus of the meetings business is on renewable energy, waste management practices and water management initiatives and risk management issues.

Automobile Industry - The cumulative growth of the industry during the last fiscal year (April 2007 - March 2008) was about 12%. Automobile Exports registered a growth of approx. 22% during the current financial year. Global car manufacturers are entering the Indian market and every week sees a new car in launched in one or the other segment of the business. Trade shows are held at regular intervals and calendar of events are commonplace for the business.

Industry facts Foreign tourist arrivals during 2009 were 5.11 million with a growth rate of (-) 3.3% as compared to 5.28 million and growth rate of 4% during 2008 -

Trends that we in India have been noticing with regards to the subjects of interest - for the meetings business:

IT & Telecommunications - The business is showing phenomenal growth patterns and the industry needs to come to terms with how to manage the needs of the 1.5 billions users that are presently under their gamut.

Pharmaceutical Research - The medical think tank is not channeling its resources to advance break through technology for improving the quality of drugs and minimize costs for the same. Accessibility of drugs to the common man is the driving force behind clinical research in the fields of AIDS / pandemic outbursts / cancer etc.

Biotechnology - The Biotechnology initiative in the country has three components specifically aimed at women, the underprivileged and the rural community. The major areas are bio-pesticides, bio-fertilizer application; organic farming, cultivation of mushrooms, medicinal and aromatic plants, sericulture, processed food, floriculture, etc.

Reception area of the Hyderabad International Convention Centre

I N D I A

The leading associations in India - member strengths 1. Indian Dental Association 50,000 members 2. Computer Society of India 40,000 members 3. Federation of Obstetric and Gynecological Societies of India 21,000 members 4. Association of Physicians of India 15,000 members 5. Association of Surgeons In India 13,000 members 6. Indian Pharmaceutical Association 10,000 members 7. Pediatrics Society of India 8,000 members 8. Dermatology Society of India 6,000 members 9. Cardiology Society of India 6,000 members 10. Research Society for the Study of Diabetes in India 5,000 members

this is better than UNWTO’s projected growth rate of (-)6% to (-)4% for the world. Trend analysis shows a decline in the leisure business market for 2009 - this is in keeping with global trends. Thus, the focus of the industry is moving towards building Brand India as a meetings destination and offering leisure built around the congress / event.

The association industry has approximately 800 bodies both national and regional - as active associations who hold their meetings on an annual basis. The national congresses (especially medicals) meet every year and do a geographic rotation of the major metro cities clockwise in all four parts of the country.

Some of the main objectives of the associations to have regular meetings are:

Education - new technology in their industry

Networking opportunities Increasing the coverage of the

subject into the rural areas of the country - 80% of our educated force is concentrated in 20% of our geography

Increase India’s presence on a global platform

Increase funds - for further training of the industry


Some of the main trade bodies of the country who promote their industry activities are as listed:

1. FIEO - Federation of Indian Export Organisations

2. FICCI - Federation of Indian Chambers of Commerce and Industry

3. CII - Confederation of Indian Industry

4. ECSEPC - Electronics and Software Export Promotion Council

5. EEPC - Engineering Export Promotion Council

6. NASSCOM - National Association for Software and Service Companies

7. ITPO - India Trade Promotion Organisation

Association Challenges

Most report a 20-35% decline in revenues over last year. The exception here being medical

associations, for whom it is business as usual.

Taxation policies of the government have been updated to include sponsorships for events - this has lead to tighter budgets for the association meetings. We will see more austere measures in the year 2010.

Divergent member expectations from association meetings makes it challenging to draw up programme and abstract content - education, networking to corporate tie-ups with sponsorship.

Terrorism has had minimal direct effect on association business. Current travel advisories have led to much speculation; however, no specific concerns have been reported as yet. The industry feels that we would be faced with attrition in delegate attendance due to this.

The H1N1 media coverage had discouraged many from attending international conferences. This too is a thing of the past now, with the world traveling again to meet and continue the art of business meetings.

Political upheaval in certain pockets of the country too has put India in the global limelight for the wrong reasons - cancellations have been noted in those regions.

In conclusion, the meetings industry is growing at a tremendous speed. More professionals are volunteering to be “ambassadors” and bid for world and regional congresses to come to India.

TESTIMONIALS

Mr James Zimmerman - President International Astronautical Congress 2007 ‘We were truly delighted with the opportunity to hold our premier space conference at Hyderabad International Convention Centre and Hyderabad.’ Mr Buta Singh - Chairman - National Organising Committee - Asia Pacific Seed Congress 2008.‘Our colleagues came from 49 countries and their feedback to me was that with the new airport and this facility (HICC), they felt that this is inferior to none and is one of the best in the world.’ Dr. D.S. Grewal, Organising President AIOCON 2010: National-level ENT conference referring to the impact of terrorism on his upcoming event:‘So long as the hotel security coverage is adequate and our delegate expectations are met, terrorism is not a primary concern when organizing a conference.’

I N D I A

MORE INFORMATION

India Convention Promotion Bureauwww.conventionicpb.org

t h e A s s o c i At i o n i n d u s t ry h A s A P P r ox i m At e ly 8 0 0 b o d i e s b ot h

n At i o n A l A n d r e g i o n A l - A s Ac t i v e A s s o c i At i o n s W h o h o l d t h e i r

m e e t i n g s o n A n A n n uA l b A s i s . t h e n At i o n A l co n g r e s s e s ( e s P e c i A l ly

m e d i c A l s ) m e e t e v e ry y e A r A n d d o A g e o g r A P h i c r otAt i o n o f t h e

m A J o r m e t r o c i t i e s c lo c k W i s e i n A l l f o u r PA r t s o f t h e co u n t ry


i n A s s o c i At i o n s Ac r o s s d i v e r s e f i e l d s o f s t u d i e s , J A PA n o f t e n l e A d s t h e A s i A - PAc i f i c r e g i o n i n t e r m s

o f m e m b e r s h i P l e v e l s A n d i n d i v i d uA l s i n P o s i t i o n s o f i m P o r tA n c e . ov e r t h e PA s t f e W y e A r s , J A PA n ’ s

s h A r e W i t h i n t h e i n t e r n At i o n A l A s s o c i At i o n s ’ m A r k e t h A s r i s e n , t h A n k s to vA r i o u s g ov e r n m e n tA l

A n d Ac A d e m i c e f f o r t s , A n d W i t h t h e A s i A - PAc i f i c r e g i o n ’ s g r oW i n g s i g n i f i c A n c e o n t h e g lo b A l s tAg e ,

J A PA n ’ s f u t u r e r e l At i o n s h i P W i t h i n t e r n At i o n A l A s s o c i At i o n s lo o k s q u i t e b r i g h t.

The STATe Of The ASSOciATiOn mArkeT in JAPAn

As a home for international associations, Japan seems to be leading the way within the region. According to UIA figures (January, 2010), Japan is the secretariat location of 678 associations fulfilling the Union’s qualifications. This figure, however, isn’t the complete story. Japan has historically had a thriving domestic association industry, which certainly continues today, and also is home to hundreds of regional associations. The role of Japan in Asia-Pacific regional associations appears particularly strong, as many of them were originally conceived within Japan and with Japanese members taking roles within the organizations from an early point.

The clearest picture of the general association market in Japan is given by a white paper published by the Japanese Ministry of International Affairs and Communications. The paper states that there are 24,648 associations (including domestic, regional and international organizations) based in the country. The paper also gives a breakdown of sectors in which these organizations operate within, with the largest being:1 - medicine & pharmaceutical: 3,8682 - education: 2,8743 - professional/labour: 2,1004 - agriculture, forestry and fisheries:

1,9885 - culture and art: 1,964

Mt. Fuji & Chureito Peace Pagoda

J A P A N

©JN

TO

When looking solely at international associations with secretariats based in Japan, the fields in which the country is good at include the obvious - medicine & pharmaceuticals (Japan is the world’s second-largest pharmaceutical market), robotics and technology. Surprisingly to some, however, it’s worth noting Japan is also home to many international agricultural, cultural and arts associations.

The Japanese government has, in recent years, put an increased effort into raising the country’s profile within the international associations market to reflect Japan’s contributions to each individual field. There have been major

HEADQUARTERS ASIA-PACIFIC 21HEADQUARTERS 15

Association Profile

iTS JAPAn ITS (Intelligent Transport Systems) are systems that link infrastructure and telecommunications using computers, electronics, and advanced sensing technologies to solve various issues concerning transportation. The Tokyo-based ITS Japan promotes international cooperation on ITS, contributes to related conferences, and serves as the area contact for Asia-Pacific on ITS World Congress as a counterpart of ITS America for the Americas and ITS Congress Association (ERTICO) for Europe. ITS Japan also functions as Asia-Pacific ITS Seminar Standing Committee Secretariat.

ITS Japan was founded in January 1994 as VERTIS to host the 2nd ITS world congress in Yokohama in 1995 and changed its name to ITS Japan in 2001. It mainly consists of representatives from ITS-related organizations, industry and private business corporations and academia. Working together with the four government ministries and agency related to ITS, ITS Japan promotes for a full deployment of Intelligent Transport Systems.

The ITS World Congress is held every year, rotating between the Asia Pacific region, the United States, and Europe. The 17th ITS World Congress will be held in Busan, Korea, in 2010; the 18th ITS World Congress in Orlando in 2011; then they’ll go to Vienna and Tokyo.

The city of Busan seems to be the perfect destination for the ITS World Congress as it has been constructing the advanced traffic infrastructure for u-traffic, which includes integrating traffic information among related organizations, collecting real time traffic information through DSRC or Wi-Fi and distribution, and u-bike and traffic management system using RFID. By realizing u-Traffic, people living in Busan have access to the optimal traffic information from any devices, anywhere and at anytime. The event, which needs at least 30,000 m2 of exhibition space, will be held at BEXCO (Busan Exhibition and Convention Center).

www.its-jp.org/english/index.htm

J A P A N

pushes for Japan’s association members to take on important roles within organizations - the Ministry of Foreign Affairs is directly encouraging greater Japanese responsibility within UN-related organizations, which has lead to a gradual increase in Japanese-held positions as a result. The government-supported Japan

W h e n lo o k i n g s o l e ly At

i n t e r n At i o n A l A s s o c i At i o n s

W i t h s e c r e tA r i At s b A s e d

i n J A PA n , t h e f i e l d s i n

W h i c h t h e co u n t ry i s

g o o d At i n c lu d e t h e

o bv i o u s - m e d i c i n e &

P h A r m Ac e u t i c A l s , r o b ot i c s

A n d t e c h n o lo g y

Science Council was developed to act as a core governmental body, and has cemented international liaison with most major scientific societies globally, also contributing to an increased importance for Japan on an international stage. These efforts have generally been successful, and seen in the fact that almost 200 Japanese nationals are currently serving as either chairpersons or board members within approximately 910 technical committees within the ISO/IEC.

ITS World Congress 2009

Japan’s constant effort in integrating into the international association sector is further evidenced in Japan’s moving up through the ranks in terms of hosting international meetings and congresses. Japan is currently ranked as the #4 country in the world in terms of being the site of international meetings, hosting 5.19% of all global meetings in 2008.

Going forward, geography, and in particular Asia’s growing importance as a research and membership location, situates Japan well for the future. With many organizations looking to Asia as a growth area for their membership figures, Japan has ever-increasingly become a relevant location for international meetings and congresses. Geographically, Japan is in the middle of the rapidly-developing Asia-Pacific region and the more established North American and European areas, making it a convenient meeting destination.

CONTACT INFORMATION JNTO - Japan National Tourism Organization www.jnto.go.jp/MI/engTel: +44 207 626 0224Email: [email protected]

Yokohama Minato Mirai 21

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A Ac v b ’ s m A J o r P u r P o s e i s to P r o m ot e A s i A A s o n e o f

t h e W o r l d ’ s l e A d i n g r e g i o n s f o r m e e t i n g s , i n c e n t i v e s ,

co n v e n t i o n s A n d e x h i b i t i o n s . i t s m e m b e r s co n s i s t o f 8

A s i A n d e s t i n At i o n s ; c h i n A , m A l Ay s i A , t h e P h i l i P P i n e s , h o n g

ko n g , m Ac Au , s o u t h ko r e A , s i n g A P o r e A n d t h A i l A n d

THE GLOBAL ECONOMIC AND FINANCIAL

CRISIS HAS IMPACTED ALL INDUSTRY

SECTORS OVER THE WORLD INCLUDING

THE MEETINGS INDUSTRY. HOWEVER,

ASIA’S MEETINGS INDUSTRY IS STILL A

RISING STAR, ONE OF THE KEY MARKET

SECTORS THAT CAUGHT THE WORLD’S

ATTENTION. ITS SUCCESS IS OF COURSE

DUE TO ASIA’S LEGENDARY CHARACTER,

BUT IT’S ALSO DEEPLY ROOTED IN THE

EXCELLENCE OF ITS MEETING VENUES

AND FACILITIES, THE PROFESSIONALISM

OF ITS PEOPLE AND THE COUNTRY’S

ECONOMIC PERFORMANCE.

Given the importance of the meetings industry sector in the national economies across Asia, the Asian Association of Convention and Visitor Bureaus (AACVB) was established in 1983. AACVB’s major purpose is to promote Asia as one of the world’s leading regions for meetings, incentives, conventions and exhibitions. Its members consist of 8 Asian destinations; China, Malaysia, the Philippines, Hong Kong, Macau, South Korea, Singapore and Thailand.

STrOnger TOgeTher The ASiAn ASSOciATiOn Of cOnvenTiOn AnD viSiTOr BureAuS (AAcvB)

Today the Association is being re-launched with a new agenda which will help drive more business to the Asian region through the establishment

of a shared data bank among member CVBs. The new strategic direction also calls for the sharing of best practices and the creation of a joint branding, advertising and marketing campaign. AACVB will also look into areas such as training programmes and accreditation to raise the region’s industry standards and professionalism.

The Macau Government Tourist Office will provide the Association with a secretariat office. At the Association’s recent elections, Thailand Convention and Exhibition Bureau was elected as AACVB president, and the Philippine

Convention and Visitors Corporation as Vice-President.

AACVB’s eight members have together formulated a new agenda which is systematic, ambitious and inclusive, placing cooperation before competition for the benefit of Asia’s meetings industry as a whole. Reflecting a commitment to cooperation and global standards of excellence, Mrs. Suprabha Moleeratanond, AACVB chairperson, unveiled AACVB’s new vision and mission, the ultimate goal being to ‘establish Asia as a high quality region of choice in the international meetings marketplace.’

Mrs Subrabha also stated that one of AACVB’s main objectives will be to increase Asia’s market share of conventions by 20% in five years. According to ICCA statistics, between 1998 and 2007 Asia and the Middle East’s market share of all global association meetings rose from 15.2% to 18.8%, second only to Europe which

recorded a market share of 55.7%. Considering Asia’s massive population and the rise of India and China, there is still therefore huge potential for further relative growth.

wwww.aacvb.org

A A C V B


What is the most striking about Darwin, and the first thing you notice when you get off the plane, is the relaxed outdoor lifestyle, warm weather (year round, I was told, with a steady, consistent 32 degrees on average!). There are thus countless things for visitors to experience at any time of year. Darwin is also considered the most culturally diverse capital in Australia, with more 50 nationalities, including the traditional landowners, the Larrakia people. This diversity is everywhere to be found, lending a pretty relaxed atmosphere to the whole place. In other words, it’s easy to fit in!

As an association congress destination, Darwin is on the map of the Asia-Pacific region as never before. First and foremost because of the Darwin Convention Centre (DCC) which opened a little more than a year ago (see next page). But of course the

Centre is not the only place where you can hold a meeting in Darwin. During my (way too short) stay there, I visited a few other places worth considering for your event.

BE CROC-WISE

SKYCITY is Darwin’s only 5 star beachfront resort with direct access to Mindil Beach, the sunset markets and strolling distance to Cullen Bay - in other words, one of the best beaches and one of the best markets around. Spread out all over lush tropical gardens, 120 spacious rooms and suites enjoy their own balcony or terrace area with sea views available. In terms of fine cuisine, SKYCITY has consistently demonstrated its world-class catering capabilities by satisfying the expectations of event organisers from small gatherings to big conferences for up to 500

DArwin fLieS hight h e l e A s t W e c A n s Ay i s t h At dA r W i n i s n ot t h e m o s t v i s i b l e c i t y o n

t h e m A P o f Au s t r A l i A . b u t d e s P i t e i t s r e l At i v e ly s m A l l s i z e - i t h A s A

P o P u l At i o n o f J u s t ov e r 1 0 0 , 0 0 0 - t h e n o r t h e r n t e r r i to ry ’ s c A P i tA l i s

A v i b r A n t t r o P i c A l h A r b o u r c i t y. i WA s lu c k y e n o u g h to b e t h e g u e s t

o f t h e n o r t h e r n t e r r i to ry co n v e n t i o n b u r e Au At t h e b e g i n n i n g o f

J A n uA ry A n d i d i s cov e r e d A c i t y A n d A r e g i o n f u l l o f W o n d e r s , m Ay b e

t h e ‘A s i A n e s t ’ o f Au s t r A l i A n c i t i e s , b u t i n A n y c A s e A d e s t i n At i o n o f

c h o i c e f o r A n y A s s o c i At i o n P l A n n e r . r e p o r T r é m i d é v é

DARWIN, AUSTRALIA’S LEADERS IN INDIGENOUS RESEARCH

Darwin is home to Menzies School of Research, which is internationally celebrated for its work in indigenous health, tropical diseases and infections associated with living in tropical and remote areas. The Menzies School of Health Research has been conducting ground-breaking research in a range of disciplines, including epidemiology, sociology, anthropology, physiology, biochemistry, molecular biology, nutrition, and clinical medicine for almost 25 years. Combine this expertise with the Natural World Heritage attractions the region has to offer, no wonder Darwin is becoming a sought after convention destination for medical and scientific meetings.

Aviation Museum

Sailing Club

SKYCITY Darwin

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D A R W I N

people. The annual - and quite famous there - Gala Ball, held as part of the popular Darwin Cup Carnival, is an iconic SKYCITY Darwin event and the largest outdoor dinner in the southern hemisphere, attracting more than 3500 local, interstate and international guests. Transfer these figures to any big association congress and you’ll realize Darwin has everything an association planner might need!

If you’re longing for adrenaline rush, Darwin’s newest tourist attraction, Crocosaurus Cove, allows visitors a unique up close, personal view of North Australia’s massive saltwater crocodiles - the largest on the planet - plus crocodile hatchlings, juvenile crocodiles and the world’s largest display of Top End based Australian reptiles. The good news is that the facility also serves a meetings venue. You can hold a real special dinner while being looked at by ominous animals or even organize, for instance, a board meeting in one of the Cove’s flexible rooms. For those who like numbers, the biggest zone accommodates 550 people cocktail style.

Other venues worth highlighting include the fascinating Aviation Heritage Museum with one of

MORE INFORMATION

Northern Territory Convention Bureau - [email protected]: +61 (0)8 8999 3871www.ntconventions.com.au

t h e r e A r e t h u s co u n t l e s s t h i n g s f o r v i s i to r s to e x P e r i e n c e At A n y t i m e o f y e A r . dA r W i n i s A l s o co n s i d e r e d t h e m o s t c u lt u r A l ly d i v e r s e c A P i tA l i n Au s t r A l i A

The fundamental objective of PSANZ is to foster communication between health professionals, to advance the practice and understanding of Perinatology. PSANZ’s Annual Congress is the primary forum for this communication. The Congress theme was ‘A Top End Experience: Better birthing, better babies’.

Dr Jane Thompson, PSANZ Co-Chair Organising Committee, states: ‘The attraction of Darwin was not only its location but also the new Convention Centre which was sufficiently large to accommodate the expected delegate numbers. Darwin was a great success attracting more delegates than expected. Thus holding the event in Darwin was probably a drawcard.’

Event Planners Australia (EPA) Associate Project Manager Events Sarah Smith says the Darwin Convention Centre’s team is outstanding and that it was their attitude and friendly disposition

CASE STUDY

that make the difference: ‘General Manager Malu Barrios is the driving force behind DCC’s success and her mission is to ensure every single person that walks through the Centre’s doors is made to feel like a guest. The venue has been specifically designed for scientific conventions, with all the latest audio visual technology and wireless connectivity with the added bonus of sweeping views across the harbour, waterfront and parklands showcasing Darwin’s tropical charm.’

‘With every event it is the little things that make the difference’, says EPA’s Sarah Smith. ‘The conference dinner was held at the Centre, the menu chosen and food presentation was exceptional but what surprised the delegates was the personal interaction from the Centre’s Food & Beverage Manager Aaron Roussos and Executive Chef, Jock Mitchell. Aaron and Jock’s passion and enthusiasm simply rubbed off on the crowd.’

the only 2 B-52’s outside the USA and Darwin Sailing Club with its wonderful seaside atmosphere and its boat-y feeling. In terms of pre- and post-programme tour, I would strongly suggest, among numerous other activities of course, an indigenous tour

13TH ANNUAL CONGRESS OF THE PERINATAL SOCIETY OF AUSTRALIA & NEW ZEALANDDate: 19 - 22 April 2009Attendance: 690 participants including 44 exhibitors

through Litchfield National Park and its numerous stunning waterfalls and of course a jumping crocodile cruise - here no need to explain, the name says it all! - which I was lucky enough to go on after a nice helicopter flight thanks to Airborne Solutions.


On a side note, Carrie also stated that Darwin Convention Centre reaches top marks when it comes to catering. There is a perception that congresses are filled with overbaked croissants and not-so-tasty hors-d’oeuvres, but it is good to know that is not the case in Darwin. DCC’s Food & Beverage Manager Aaron Roussos says visitors to the Northern Territory usually look for a taste experience that is unique to the region and the Centre can certainly deliver on that. So if you’re longing to Top End’s local products and seafood, you’ll gladly be well-served!

lo o k i n g to t h e c i t y f r o m t h e e d g e o f t h e A rA f u r A s e A - W h e r e

s c e n e s i n t h e m ov i e Au s t r A l i A W e r e s h ot, dA r W i n co n v e n t i o n

c e n t r e ( d cc ) i s t h e i co n i c l A n d m A r k o f Au s t r A l i A’ s t r o P i c A l

h A r b o u r c i t y. tA k e m y W o r d f o r i t: i h A d A b r e At h -tA k i n g v i e W

o f i t f r o m m y h ot e l r o o m A n d d cc ’ s lo c At i o n i s o n e o f A k i n d .

to be felt at the centre. Although it was holiday time when I visited the premises - thus the ‘quiet’ part of the year, I could feel the dedicated effort to give the best added-value to the client. That must be one of the reasons why they haven’t suffered from the global crisis. Carrie confided to me: ‘The key to our success is the wide range of events that are ideally suited for a multi-purpose venue our size. In addition, Darwin is a desirable destination both within Australia and the Asia-Pacific region. Many associations wanted to host major conventions with large trade exhibitions in Darwin, however it was not possible until the opening of our Centre.’

DArwin cOnvenTiOn cenTre cOngreSSing On The wATerfrOnT

Thanks to its state-of-the art management and its excellent flexibility - or is it the other way around? - it’s fair to qualify the Centre as the ideal setting for any kind of event. Carrie Altamura, Business Development Manager, who gave me a tour of the facility, said: ‘Since the opening of the Darwin Convention Centre, the city can now cater for large-scale events - our biggest auditorium can seat up to 1,500 people, our exhibition space expands to 4,000 m2 if we combine our 4 halls. Since the opening we have organized 230 events, including 50 conferences!’

What I was really impressed with is the sense of dedication that was everywhere

t h A n k s to i t s s tAt e - o f -t h e

A r t m A n Ag e m e n t A n d i t s

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t h e ot h e r WAy A r o u n d ? - i t ’ s

fA i r to q uA l i f y t h e c e n t r e

A s t h e i d e A l s e t t i n g f o r A n y

k i n d o f e v e n t

CONTACT Carrie AltamuraBusiness Development ManagerDarwin Convention Centre+61 (0) 8 8923 [email protected]

D A R W I N

No wonder then Darwin Convention Centre capped an outstanding year with no less than three industry award in six months. Last December, the Centre’s team was named Best Venue Team at the Exhibition & Event Association of Australasia (EEAA) 2009 Awards for Excellence. Earlier DCC won the 2009 Members’ Choice Award for Innovation at the International Association of Congress Centres (AIPC) Annual Conference - for which the centre got a tree in our Meetings Forest. The Centre also received the Best Function/Event Caterer title at the 2009 Australian Hotels Association Northern Territory (AHA NT) Gold Plate Award in October. Doesn’t this say it all?



Can you tell us the story behind the Australasian Society for HIV Medicine (ASHM)?ASHM was incorporated in 1990 and is a medical membership based society that represents medical practitioners and health care workers in the HIV and viral hepatitis sector. The Society works closely with government, advisory

t h e

Au s t r A l A s i A n

s o c i e t y f o r h i v

m e d i c i n e ( A s h m )

i s t h e P e A k

o r g A n i s At i o n

o f h e A lt h P r o f e s s i o n A l s i n

Au s t r A l i A A n d n e W z e A l A n d

W h o W o r k i n t h o s e A r e A s o f

h e A lt h co n c e r n e d W i t h h i v

A n d r e l At e d d i s e A s e s . n A d i n e

g i At r A s t e l l s u s m o r e A b o u t

t h e A s s o c i At i o n i t s e l f A n d

t h e WAy t h e y o r g A n i z e t h e i r

e v e n t s .

AuSTrALASiAn SOcieTy fOr hiv meDicine (AShm) A meeting with nadine giatras, conference, Sponsorship & events Division manager

bodies, community agencies and other professional organizations. The Society is a not-for-profit organization, a registered charity and a recognised Registered Training Organisation (RTO).

The Society has long recognised its potential to respond to the HIV pandemic internationally, particularly in the Asia and Pacific regions. ASHM established an International Division in 2004 and receives funding from both government and private sectors to support our regional collaborations and projects.

ASHM has grown considerably over its history - both in terms of membership, and the range and scope of products and services it provides. The Society has recently transitioned to regulation under the Corporations Act, which will better reflect its diverse programs and structure.

What is the society’s decision process concerning the organization of a congress?ASHM has held its own annual national conference since 1988. In 2002 ASHM

decided to take the full management of its Conference in-house and recruit a Conference, Sponsorship & Events Manager, and subsequently further conference staff, into the organisation.

Over this time we have seen a steady increase in our delegate numbers, sponsorship income and abstract submissions. We have also been able to considerably improve the financial return of our conferences, as well as investing in the long term improvement and development of the conference to meet our objectives and those of our members. The development of internal conference management systems, procedures and software, as well as established links with stakeholders and retention of intellectual property, have shown long-term benefits.

Following these successes the ASHM Conference Division now offers proven Conference Management Services to other organisations in the health and scientific sectors with the confidence of providing a value for money service. We have a track record since 2002 of organising over 30 successful major national and international conferences.

ASHM 2009ASHM 2009 Grand Ballroom

A S S O C I A T I O N P O R T R A I T


ASHM Recent Meetings HistoryMeeting Year City Venue Delegate No.16th 2004 Canberra National Convention Centre, Canberra 68017th 2005 Hobart Hotel Grand Chancellor, Hobart 79518th 2006 Melbourne Carlton Crest Hotel, Melbourne 860

In 2007 the International AIDS Society in association with ASHM ran the 4th IAS Conference on HIV Pathogenesis, Treatment and Prevention and the ASHM Conference was incorporated into it.

19th 2007 Sydney Sydney Convention & Exhibition Centre 6000 (over 1000 from Australia, NZ and Region)20th 2008 Perth Perth Convention Centre 86521st 2009 Brisbane Brisbane Convention & Exhibition Centre 86322nd 2010 Sydney Sydney Convention & Exhibition Centre ?

A S S O C I A T I O N P O R T R A I T

Other societies and organisations, where events are managed by ASHM, have seen the benefits of bringing on a conference organizer who understands the objectives of those societies. In addition as a not-for-profit, our philosophy is to help strengthen the medical/scientific sector and build strong relationships with like minded organizations.

Where will the next congresses be held? And why have you picked these destinations?Future ASHM conferences will be held in Sydney, Melbourne and Darwin. The Conference is held in different destinations to give local members greater opportunity for participation. Current HIV and related issues often make a destination more relevant. For example, when we launched our International work in 2003 we scheduled a conference in Cairns where closer links and accessibility to the Asia and Pacific Regions were possible. Our Darwin meeting will also have these regional links and benefits and will also have a strong indigenous health focus.

We also look at each destinations’ ability to host our meeting and often consider the special offers they may

t h e A s h m co n f e r e n c e d i v i s i o n n o W o f f e r s P r ov e n

co n f e r e n c e m A n Ag e m e n t s e r v i c e s to ot h e r

o r g A n i s At i o n s i n t h e h e A lt h A n d s c i e n t i f i c s e c to r s W i t h

t h e co n f i d e n c e o f P r ov i d i n g A vA lu e f o r m o n e y s e r v i c e

have in enticing large conferences to their area. This can have good benefits in terms of the budget and local marketing.

When choosing a congress centre, what criteria must it satisfy?Most importantly it must fit the specifications of the conference in terms of the upper limit of delegate numbers, the number of breakout rooms, exhibition space and ability to cater for delegates and other services as required. Budget is also a consideration as well as close proximity to accommodation and facilities. We also consider as important the venues reputation and location as well as its flexibility particularly in negotiating the venue contract terms and allowing us to bring our own suppliers.

When choosing a conference hotel, what criteria must it satisfy? Similar factors apply when choosing a conference hotel but additional criteria include whether the star rating and price of the hotel are suitable to the conference target market. Hotels should also be open to negotiation on providing free of charge (FOC) rooms, upgrades or commission on the room block.

When looking at accommodation in general it is important to select a range of hotels as many conferences have students and international delegates that may need lower priced options as well as apartment style options.

How would you summarize new trends in the association congress world? There is certainly more need to justify investment in conferences and events and to be able to show cost versus benefit of staging conferences. Internally we have needed to review the conference and its objectives and also to compare the benefits of face-to-face meetings with other ways of obtaining knowledge and information. With scientific meetings this has meant evolving the conference to move away from a series of didactic presentations to ensure that we are providing a forum for participation and interaction. We have also needed to maximize the benefits of meeting face to face and allow delegates good opportunities to network, hold other important meetings, meet suppliers and contribute to the continual improvement of their conference.

Technology is also a key factor and making sure we keep up to date with the latest trends and opportunities, which we do through our professional development and research in the conference sector.

www.ashm.org.au/conferences


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A s s o c i At i o n s b A s e d i n t h e

A s i A - PAc i f i c r e g i o n d e A l i n g

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1 4 d i f f e r e n t co u n t r i e s .

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PrOfiLe HQmagazine is an Asian-Pacific magazine Circulation of 2,500 copies 14 Asian-Pacific countries

The readership of HQmagazine consists of three important buyer groups:

Secretaries General: 22% Presidents: 36% Directors: 25% Coordinators: 17%

The Asian-Pacific associations organising congresses in the region 74% The international associations which organize international congresses 21% The Asian-Pacific Meetings Industry, international professional agencies

(PCO’s and Association Management Companies, members of IAPCO): 5%

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