HCP O R T F O L I O 20

15

HC

ContactHannah Cummins530.306.6330mrs.cummins@outlook.com930 Andrews Pl #2 Rexburg, ID 83440

Table Of Contents1. Photo Design2. Brochure3. Montage4. Logos5. Event Ad6. Flier7. Stationery8. Business Card9. Web Page

HC

Photo DesignDescription: Taking my own photographs, the goal was to design and edit a high quality image and create a poster with a specific color scheme.Process: I began by walking around and taking photos of different things on campus and around Rexburg. I wasnt happy with any pictures I took until Saturday Morning. I played around with a few images on Photoshop until I was happy with a color scheme and layout. I chose this image because the colors popped and matched the color scheme very well.Message: My message to my audience is to find beauty everywhere even if its just a random red barn in Rexburg, Idaho. I chose the words find joy in the ordinary because I thought it matched the feeling of the picture. This is a simple barn but it has beauty to it.Audience: Anyone who enjoys colors and inspiration.Top Thing Learned: Taking pictures is a dif-ficult process, and it is all about finding good lighting.Color scheme and color names: Split Complimentary- Red, Lime & Teal.Title Font Name & Category: Helvetica Light Sans serif & Helvetica Nue Ultra Thin ItalicCopy Font Name & Category: Helvetica Regular

HC

BrochureDescription: Brochure for a retreat sponsored by Moving Mountains in Lake Tahoe, CaliforniaProcess (Programs, Tools, Skills): I used Adobe Illustrator to create a custom and original logo for Moving Mountains. I used Adobe Indesign to create a brochure layout. I added various pictures of Lake Tahoe and created body copy to give information about the retreat.Message: To find your passion at Moving Mountains retreat.Audience: Those who are looking for a change or who are looking for an exciting and rejuvenating weekend in Lake Tahoe, CA.Top Thing Learned: To make sure to practice printing multiple times before folding the final product.Color scheme and color names: Big Split Complementary Blue, Purple, Red & YellowTitle Font Name & Category: Lemon Milk- ModernCopy Font Name & Category: Helvetica Nue- Sans SerifWord Count of copy: 250 words (including business card insert)

HC

MontageDescription: An inspirational poster made in Photoshop using the masking tool to blend together two or more images.Process:I cropped the image of the typewriter to 8.5 X 11in. I added a mask layer to the typewriter image then added in the tulips image behind the typewriter and added a mask layer to that as well.Using a black paint brush tool at 100% opacity I began to uncover the tulip image behind the typewriter. Once it was uncovered around the outline of the typerwriter I switched to the mask of the typewriter and began to bring out the details in the typewriter using a white paint brush tool at 50% opacity which gave the tulips a more blurred effect.I two contrasting fonts to make my title let your thoughts bloom into words.Programs Used: Adobe PhotoshopMessage: My main message is to write, especially when it comes to journaling. We have so many thoughts and feelings that are bottled up and never able to be released. Having a personal journal is a great way to write your own story and discover truth and beauty in your thoughts. The flowers coming out of a typewriter represents our thoughts blooming into words.Audience: Anyone thinking about writing. Or just anyone because everyone should write.Top Thing Learned: Combining two images can be a great way to create a unique and powerful poster. Color scheme and color names: Red, Orange, Green & a tiny hint of purple Big Split Complementary.

HC

LogosDescription: Logos for a company called Happy Campers. This company specializes in camping & various hiking gear.Process: Using illustrator I worked on various types of logos for this brand. Using the pen tool and others tools in Illustrator I created shapes that worked with the logo I was envisioning.After I had a few drafts I asked friends, family, & class members which version they liked better. Then I went back to the drawing board to perfect the one that was most voted for. Then I created one in gray scale, one in color with a white background, and one in white with a color background.Message: Camping is for happy people.Audience: Hikers, Campers, Outdoor lovers.Top Thing Learned: How to use Illustrator and create a variety of shapes.Color Scheme and Color Names: Teal & Brick ComplementaryTitle / Body Font Names & Categories: Luna (dafont.com)

C A M P E R SH P PY

Happy Campers

C A M P E R SH P PY

C A M P E R SH P PY

HC

Event AdDescription: Using only Microsoft Word and a scanner I created a full bleed event ad.Process: I searched through books and magazines and various things I had around the house until I felt satisfied with this image. I decided to use the image for the entire background of the ad to draw attention to it. I also liked the pop of purple and green in this image. I chose two contrasting fonts: a script for my title and a sans serif for my body copy. Microsoft Word had a surprising amount of features I was able to use to create the ad.Message: I wanted to present the message of a fun and summery event for a good cause. The proceeds of this outdoor festival would go to the Childrens Therapy Facility. I chose lavender because many peo-ple use lavender as a form of therapy so I thought the benefit and the main part of the event fit together quite nicely.Audience: My main audience would be those around the community, especially those who enjoy lavender and outdoor activities during the summer. Another audience would be those who wish to help raise funds for the Childrens Therapy Facility.Color scheme and color names: Split Complemen-tary- Purple, Yellow, and Green.Top Thing Learned: I learned how to use Microsoft Word in a way that allows me to create quality designs.Title Font Name & Category: Script- Edwardian Script ITCCopy Font Name & Category: Sans Serif- Helvetica Neue LightScans: I used an image out of my cookbook titled Pioneer Woman, it was 8.5 by 14 inches. The scanner was located in the BYU-I library on the first floor.

L a v e n d e r F e s t i v a l

9am10pm June 18th20th Lavender Walls Farm Sugar City, Idaho www.lavenderwalls.com

Pick Your Own Lavender Fields. Scrumptious Treats. Beautiful Scenery. A Great Cause. Proceeds go towards the Childrens Therapy Facility at Madison Memorial.

HC

FlierDescription:Gray scale flier promoting a Graduation Leadership Conference sponsored by Vouant Communications.Process: I began my design by sketching and brainstorming ideas for the flier. I used Adobe InDesign to create the flier. I used an open title that grabs attention and leads the viewer to look throughout the rest of the page. I used gray & black text to create contrast and keep the design simple and easy to follow. My goal was to keep the theme of the flier professional and inspiring to recent graduates.Message: Reaching out to those that have recently graduated that want to gain a competitive edge in the business world. The message is to encourage these graduates to come to the conference and develop leadership skills and gain experience that looks great to potential employers.Audience: Recent college graduates.Top Thing Learned: I learned that alignment is very important in design.Title Font Name & Category: Helvetica Sans SerifCopy Font Name & Category: Constantia Oldstyle

HC

StationeryDescription: A letterhead stationery with a matching business card (front and back).Process: I created a new logo using Adobe Illustrator. I created a shape using the gradient mesh tool, lasso tool, wrinkle tool, blending and transparency tool. Then I created a diamond shape using the pen tool and line tool and added that to my title. I went into Adobe In Design and created a new two page document. There I brought in my logo and a social media picture to create my stationery and business card. For the business card I used the rectangle tool to create a layout. Then I pasted my logo for one side of the card. The other side I used for my contact information and added the same diamond I used in my logo. When working on the stationery I played around with different layouts and different shapes until I felt it looked professional and classy.

continued on next page...

530.555.55551234 Ocean Ave

Carmel, CA 98765

Ha nn a h * C u mm i n sw e d d i n g & e v e n t p l a n n i n g

www.hannahelisecummins.com

HC

Business CardMessage: The company I designed for is a wedding and event planning business so I wanted to portray a fun but professional message. The diamond is in relation to weddings and should attract future brides to this business.Audience: Engaged couples and those looking to plan an event.Top Thing Learned: to check my links in InDesign over and over again.Color scheme and color names:Teal & VioletTitle Font Name & Category: Luna Decorative downloaded from dafont.comCopy Font Name & Category: Verdana Regular Sans Serif

Hannah Cumminshannahelisecummins.comhannah@cummins.com530.555.5555

Ha nn a h * C u mm i n sw e d d i n g & e v e n t p l a n n i n g

1234 Ocean Ave Carmel, CA 98765

HC

Web PageDescription: A webpage designed to showcase a logo that I designed.Process: I began with the basic html and css coding from class. I changed the edges to be straight instead of rounded. I also changed the header to be an image of text that isnt available in css coding. I changed the color and transparency of the text box. Then I added another header for my Logo Process. I added a few different background pictures before settling on this one. I tweaked the size of the text and the padding. I also made my background image centered, cover the whole screen, and no repeat.Message: The food here is sweet & fruity!Audience: Anyone looking for a sweet treat.Top Thing Learned: Basic CSS skills..Color scheme and color hex(s): Teal #7CC8A0 White #FFFFFFTitle Font Families & Category: Helvetica Nue Sans serif (made image in illustrator)Copy Font Families & Category: Arial Sans serifChanges made to the CSS: Extended the padding on the outside. Made the edges straight instead of rounded. Changed color and transparency of text box area. Added a picture to the background. Added two header images with fonts that are not available in CSS (hannah elise cummins & My Logo Design Process).Word Count: 255