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Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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Page 1: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair
Page 2: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Hang Seng Management CollegeCampus Map

Conference Venue

4th Floor, S H Ho Academic Building,Hang Seng Management College

Page 3: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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Table of Contents

GREETING ......................................................................................................... i

APDSI 2015 CONFERENCE ADVISERS.............................................................. iv

APDSI 2015 CONFERENCE CHAIRS ................................................................. iv

APDSI 2015 OFFICERS ..................................................................................... v

APDSI 2015 CONFERENCE TRACK CHAIRS ..................................................... vi

APDSI 2015 CONFERENCE REVIEWERS ......................................................... viii

BEST PAPER AWARDS ..................................................................................... ix

GENERAL PROGRAM SCHEDULE ....................................................................... x

CHRONOLOGICAL PROGRAM ............................................................................ 1

ALPHABETICAL INDEX OF PAPER & SPECIAL SESSION TITLES ...................... 41

ALPHABETICAL INDEX OF AUTHORS, PANELISTS, & PARTICIPANTS ............. 44

Page 4: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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GREETING

Welcome to the Asia Pacific Decision Sciences Institute

&

The 2nd International Conference on Supply Chain for Sustainability

Greetings to all, We would like to take this opportunity to extend our warmest gratitude to you all for joining the 20th APDSI Conference, Hong Kong. We are delighted to report that colleagues from 42 universities and organisations,

and from 15 countries have contributed to this conference in a variety of different capacities: track chairs, authors, reviewers, organizers, etc. We are particularly fortunate to have received very enthusiastic responses: there are 28 tracks and 47 track chairs from 7 countries, and we have received 124 abstracts of papers and proposals by 229 authors. And out of these 124 submissions, 117 research papers / panels / workshops will be presented at the conference. The papers of “Best Paper” awards have been reviewed and nominated by at least two reviewers in two categories, namely, “Innovative Education” and “Application of Theory”. With the diversity of countries, universities, organizations and academic disciplines represented in this conference, we can have a great opportunity to share our knowledge. Thank you for making the conference a success. We hope this conference will encourage you to continue to participate in the future APDSI conferences.

T. S. Lee, Ph.D.

APDSI 2015 Conference Chair Head and Professor, Department of Supply Chain Management School of Decision Science

Hang Seng Management College

Page 5: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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Welcome to APDSI

For those of you who are reading about us for the first time, let us explain a little

about our group. We are one of several international regions that comprise the

Decision Sciences Institute (DSI). Our international region encompasses the Asia

Pacific.

Asia Pacific Decision Sciences Institute (APDSI) holds an annual meeting each

summer that features presentations of original research papers in different areas of

business, such as Accounting, Finance, Marketing, Organizational Behavior, and

Supply Chain among others. Awards for "Best Paper" in different categories are

given each year.

Our mother organization, the Decision Sciences Institute (DSI), holds annual

meetings and publishes the Decision Sciences journal and the newsletter Decision

Line. Most members of DSI are academics who teach in colleges and universities,

although some practitioners join us from time to time, and they are certainly

welcome.

About Hang Seng Management College (HSMC)

Hang Seng Management College (HSMC) was restructured from Hang Seng School of

Commerce in 2010 as a non-profit private university-level institution with five

Schools (Business, Communication, Decision Sciences, Humanities & Social Science,

and Translation). Adopting the unique “Liberal + Professional” education model,

HSMC is a modern residential-type college and puts quality teaching and students’

all-round development as its highest priorities. Aspiring to be a leading private

university in Hong Kong, HSMC features top-quality faculty members, campus

facilities, degree programmes, research and graduates, with the aim to nurture

young talents with independent thinking, innovative minds, human care, ethical

values and social responsibilities.

Page 6: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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APDSI 2015 Conference Advisers

President

Prof. Simon S. M. Ho

Hang Seng Management College

Hong Kong

Provost

Prof. Gilbert C. F. Fong

Hang Seng Management College

Hong Kong

APDSI 2015 Conference Chairs

APDSI 2015 Conference Chair

Prof. T.S. Lee

Hang Seng Management College

Hong Kong

APDSI 2015 Conference Co-chair

Prof. Minoo Tehrani

Roger Williams University

USA

APDSI 2015 Conference Co-chair

Dr. Collin Wong

Hang Seng Management College

Hong Kong

APDSI 2015 Conference Co-chair

Prof. Xiande Zhao

China Europe International Business School

China

Supply Chain on Sustainability Conference Chairs

Dr. Danny Ho

Hang Seng Management College

Hong Kong

Dr. Shirley Yeung

Hang Seng Management College

Hong Kong

Prof. Minoo Tehrani

Roger Williams University

USA

A Special Issue of the Journal of Management Systems

Dr. QB Chung

Villanova University

Editor-in-Chief, Journal of Management Systems

Page 7: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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APDSI 2015 Officers

Jashen Chen

Yuan Ze University

Taiwan

Yoshi Matsui

Yokohama National University

Japan

Xiande Zhao

China Europe International Business School

China

Stuart Orr

Deakin University

Australia

Daesik Hur

Yonsei University

Korea

Thomas E. Callarman

China Europe International Business School

China

T.S. Lee

Hang Seng Management College

Hong Kong

Kee Young Kim

Yonsei University

Korea

Eldon Y. Li

National Chengchi University

Taiwan

Somboonwan Satyarakwit

Dhurakijpundit University

Thailand

Don Kerr

University of the Sunshine Coast

Australia

Jann Hidajat

Bandung Institute of Technology

Indonesia

Hisashi Onari

Waseda University

Japan

Jung Hoon Lee

Yonsei University

Korea

Tritos Laosirihongthong

Thammasat University

Thailand

Anh Chi Phan

VNU University of Economics and Business

Vietnam

Page 8: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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APDSI 2015 Conference Track Chairs

Accounting May Lo Western New England University

Asian Studies Arthur Cheng-Hsui Chen National Yunlin University of Science & Technology

Chun-An Li National Yunlin University of Science & Technology

Business Ethics & Corporate Social Responsibility Samuel Mercier Université de Bourgogne

Business Law Vicki Luoma Minnesota State University Florence Ramillon INSEEC Business School

Case Studies Pamela Wynn Bloomsburg University Kostas Nikolopoulos Bangor University

Data Mining Man Lai Tang Hang Seng Management College

e-Commerce Q B Chung Villanova University

Economics Luis Rivera-Solis Dowling College Matthew Gregg Roger Williams University

Entrepreneurship Jean-Claude Tagger Skema Business School

Finance & Financial Management Dirk Wentzel Pforzheim University

Health Care Management Lawrence Fulton Texas Tech University Neset Hikmet University of South Carolina

Human Resources Management Krista Finstad-Milion ICN Business School Brendan D. Bannister Northeastern University

Innovative Education Yvette Essounga-Njan Fayetteville State University Osam Sato Tokyo Keizai University

International Business Julia Lin I-Shou University Hua-Hung Robin Weng Yuan Ze University

IS/IT/Information Security Manouch Tabatabaei Georgia Southern University Doug White Roger Williams University

Knowledge Management Jann Hidajat Tjakraatmadja Bandung Institute of Technology Richard Briotta Bay Path College

Page 9: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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APDSI 2015 Conference Track Chairs (cont’d)

Manufacturing Management Farbod Farhadi Roger Williams University

Marketing Theory & Practice Gilles Nakhle INSEEC Business School Javier Flores-Zamora ICN Business School

MS/OR: Techniques, Models & Applications Irem Ozkarahan Troy University Jung-Hoon Lee Yonsei University

New Product Development & Project Development Phan Chi Anh Vietnam National University

Organization Behavior/Organization Theory Susan Bosco Roger Williams University Desere Kokt Central University of Technology

Quality/Productivity/Risk Management Artur Swierczek University of Economics in Katowice Natalia Szozda Wrocław University of Economics

Service Management Ja-Shen Chen Yuan Ze University Yuan-Ling Chen I-Shou University

Social Media Attaran, Sharmin Bryant University Chih-Hui Shieh National Kaohsiung First University of Science and Technology

Statistics & Decision Analysis Don Kerr University of the Sunshine Coast Virginia Miori St. Joseph’s University

Strategy Tamym Abdessemed ICN Business School Jin-Kwan Lin Ming Chi University of Technology

Supply Chain Management Pedro Reyes Baylor University Cindy Wallin Brigham Young University

Sustainability Bilge Gökhan Celik Roger Williams University

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APDSI 2015 Conference Reviewers (in alphabetical order)

Affisco, John Hofstra University

Attaran, Sharmin Bryant University

Bosco, Susan Roger Williams University

Briotta, Richard Bay Path College

Chen, Arthur Cheng-Hsui National Yunlin University of Science & Technology

Chen, Ja-Shen Yuan Ze University

Chen, Yuan-Ling I-Shou University

Chung, Q B Villanova University

Emmer, Mike Roger Williams University

Essounga-Njan, Yvette Fayetteville State University

Farhadi, Farbod Roger Williams University

Field, Joy Boston College

Fulton, Lawrence Texas Tech University

Gregg, Matthew Roger Williams University

Hikmet, Neset University of South Carolina

Knights, Alexander Roger Williams University

Kokt, Desere Central University of Technology

Li, Gang Bentley University

Lin, Jin-Kwan Ming Chi University of Technology

Lo, May Western New England University

Micken, Kathy Roger Williams University

Miori, Virginia St. Joseph’s University

Nikolopoulos, Kostas Bangor University

Ozkarahan, Irem Troy University

Rivera-Solis, Luis Dowling College

Safizadeh, Hossein Boston College

Sato, Osam Tokyo Keizai University

Shieh, Chih-Hui National Kaohsiung First University of Science and Technology

Swierczek, Artur University of Economics in Katowice

Szozda, Natalia Wrocław University of Economics

Tehrani, Minoo Roger Williams University

Tjakraatmadja, Jann Hidajat Bandung Institute of Technology

Wallin, Cindy Brigham Young University

White, Doug Roger Williams University

Wu, Mark Roger Williams University

Zhao, Miao Roger Williams University

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Best Paper Awards

Best Paper Award in Application of Theory

Finance & Financial Management Track

US Monetary Policy and Global Financial Stability

Eric Tong, University of Auckland

Best Paper Award in Innovative Education

Teaching Concept-Based Sustainable Architectural Design

Patrick Charles, Roger Williams University

Page 12: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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General Program Schedule

Sunday, July 19th

2:00 PM - 5:30 PM Registration

4th Floor, S H Ho Academic Building, Hang Seng Management College

Monday, July 20th

8:30 AM - 1:00 PM

2:00 PM - 5:30 PM

Registration

4th Floor, S H Ho Academic Building, Hang Seng Management College

9:00 AM -10:30 AM Fung Yiu King Hall (A401)

Opening Ceremony & Keynote Speakers

10:30 AM -10:45 AM

Tea Break

10:45 PM - 12:15 PM

A402 Intl Bus 1 International Business Research

A403 Manufg Mgt 1 Manufacturing Management I

A404 Marketing 1 Retail Marketing

A411 Quality & Prod 1 Quality & Product Development

A412 Supply Chain 1 Supply Chain Coordination

12:15 PM - 1:45 PM

Block M Canteen Lunch

1:45 PM - 3:15 PM A402 Innov Education 1 New Models

A403 New Prod Dev 1 New Approaches

A404 Service Mgt 1 Service Management

A411 Social Media 1 Social Networking

A412 Supply Chain 2 Supply Chain Risk & Resilience

3:15 PM – 3:30 PM Tea Break

3:30 PM – 5:00 PM A402 Healthcare Mgt 1 Healthcare Management I

A403 Innov Education 2 Teaching New Concepts

A404 MS/OR 1 MS/OR I

A411 Supply Chain 3 Supply Chain Integration

A412 Sustainability 1 Sustainability: Economic Benefits

A306 Workshop 1 Introduction To Geographic Information Systems (GIS)

5:00 PM - 6:00 PM The Institute for Chinese Language and

Culture (2/F, Block A)

Meeting 1 APDSI Board Meeting

7:00 PM Star Seafood Floating Restaurant

Meeting 2 APDSI Board Dinner (APDSI Board Members)

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General Program Schedule (cont’d)

Tuesday, July 21st

8:30 AM - 2:00 PM Registration

4th Floor, S H Ho Academic Building, Hang Seng Management College

9:00 AM - 10:30 AM Fung Yiu King Hall (A401)

Keynote Speakers

10:30 AM - 10:45 AM Tea Break

10:45 AM - 12:00 NN A402 Asian Studies 1 Asia Business Strategy & Management

A403 Finance 1 Financial Markets

A404 Knowledge Mgt 1 Knowledge Management & Strategy

A411 MS/OR 2 MS/OR II

A412 Supply Chain 4 Supply Chain Purchasing & Logistics

12:00 NN - 1:15 PM A402 e-Commerce 1 e-Commerce & Social Media Network

A403 Org Behavior 1 Organization Behavior I

A404 Service Mgt 2 Service Industries & Performance

A411 Supply Chain 5 Supply Chain Risk & Resilience

A412 Sustainability 2 Sustainability

1:15 PM - 2:30 PM Block M Canteen Lunch

2:30 PM Ngong Ping 360 Trip (optional)

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General Program Schedule (cont’d)

Wednesday July 22nd

9:00 AM - 1:00 PM

Registration

4th Floor, S H Ho Academic Building, Hang Seng Management College

9:30 AM – 10:45 AM A402 Case Studies 1 Case Studies I

A403 Healthcare Mgt 2 Healthcare Management II

A404 Statistics 1 Statistics I

10:45 AM - 11:15 AM Tea Break

The 2nd International Conference Supply Chain for Sustainability

11:15 AM - 12:45 PM A403 Panel 1 Green Trade Pacts & Strategic Alliances

12:45 PM - 1:45 PM Block M Canteen Lunch

1:45 PM - 3:15 PM A403 Panel 2 Green Corporate Sustainability: Why Does It Matter?

3:15 PM - 3:30 PM Tea Break

3:30 PM - 5:00 PM A403 Panel 3 Environmental Footprint - Green Design

4:30 PM – 6:30 PM Fung Yiu King Hall

(A401)

Industry Forum Asia Pacific Supply Chain - Challenges & Opportunities in the 21st Century

5:00 PM - 6:30 PM A403 Panel 4 Environmental Footprint – Marketing & POM

7:00 PM Courtyard Hong Kong Sha Tin Gala Dinner & Award Ceremony

Page 15: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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Asia Pacific Decision Sciences Institute Conference

in conjunction with

The 2ndInternational Conference on

Supply Chain for Sustainability

&

A Special Issue of Journal of Management Systems

July 19 – July 24, 2015

Hang Seng Management College, Hong Kong

CHRONOLOGICAL PROGRAM

Page 16: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Sunday, July 19th

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2

Registration

2:00 PM - 5:30 PM

4th Floor, S H Ho Academic Building,

Hang Seng Management College

Page 17: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Monday, July 20th

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9:00 AM – 10:30 AM

[OPENING CEREMONY] OPENING REMARKS Fung Yiu King Hall, Room A401 Business transformation through supply chain and service innovations in China

Prof. Xiande Zhao (China Europe International Business School)

The Internet is revolutionizing many industries. Many Chinese firms are transforming their businesses through the internet and related information and communication technologies (ICT). In this talk the presenter will discuss the challenges facing Chinese manufacturers and the needs for business transformation. He will present a framework for business transformation through supply chain and service innovations. He will also demonstrate how to successfully transform businesses through several cases of business

model innovations enabled by network platforms. He will also discuss how companies can support business model innovations through supply chain innovations and process re-engineering. He will also summarize research opportunities for supply chain and service innovations in the network environment.

Exploring Sustainability Issues in Supply Chains

Prof. Asoo J. Vakharia (University of Florida)

Sustainability initiatives are at the forefront of many firms' agendas today. Consumers and government mandates are both calling for environment-friendly business practices. In this presentation, we will examine sustainability issues from two perspectives. Remanufacturing is one approach to sustainability, with benefits that include the diversion of discarded products from landfills,

reduced virgin raw material usage, and energy consumption lower than in original manufacturing. It is perceived as an environment-friendly end-of-use management option for many product categories. For example, remanufacturing in the auto industry saves over 80% of the energy and raw material required to manufacture a new part, and keeps used parts out of landfills. It has also been observed that remanufacturing consumes less energy than does manufacturing of new products, and evidence suggests that

remanufacturing can be superior to recycling in material consumption and overall environmental impact. Since remanufacturing activities can either be performed in-house or outsourced, we attempt to understand the drivers of when either one of the two alternatives are superior not only in terms of profitability but also in terms of environmental impact. A second focus is to evaluate policy decisions for product disposal and reuse. Given that consumer electronics have become an

integral part of daily life and revolutionized the way we live, an associated downside is that more than 50 million tons of e-waste were discarded in 2009 and 72 million tons are expected to be disposed in 2014. Hence, government incentives and legislations are now used to facilitate end-of-life/end-of-use management of electronic products. This includes (but not limited to) refurbishment or remanufacturing, recycling e-waste and disposal. Based on practice, we evaluate three alternative mandates from the perspective of

the consumer, the firm, and the environment.

10:30 AM – 11:45 AM

Tea Break

Registration

8:30 AM - 1:00 PM, 2:00 PM- 5:30 PM

4th Floor, S H Ho Academic Building,

Hang Seng Management College

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Monday, July 20th

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10:45 AM - 12:15 PM

[INTL BUS 1] INTERNATIONAL BUSINESS RESEARCH Room A402 Chairperson: Collin Wong (Hang Seng Management College) Operating Environments of the Emerging Markets: Issues & Opportunities (Abstract ID 011)

Minoo Tehrani (Roger Williams University) David Duva (Roger Williams University)

James Prigge (Roger Williams University) This study focuses on four of the top ten emerging markets, South Korea, Thailand, Peru, and Czech Republic. The research

examines the operating environments of these countries along several dimensions, social-cultural, political, economic, and technological. In addition, the barriers and issues to enhancement of trade in these countries are explored. The last part of the research explores the opportunities and the future economic trend in the selected countries.

International Entrepreneurial Orientation and Performance of Born Global Firms in South Korea (Abstract ID 021)

Sang-Youp Rhee (Hanyang University) Byung Hee Lee (Hanyang University)

Gang Ok Jung (Hannam University)

Peng Chan (California State University, Fullerton)

This study examines mediating effects of network relationships and the utilization of government’s export promotion programs (EPPs) on the relationship of international entrepreneurial orientation (EO) and international performance. Results derived from analyses of 278 born global firms in Korea empirically indicate that international EO is an important driver of network relationships, the utilization of EPPs and international performance. Moreover, it is found that the utilization of EPPs can play a pivotal role in

establishing network relationships between groups and external parties that assist the born global firms in achieving higher international performance. The results offer some policy implications for supporting born global firms.

Environmental Uncertainty, Partnership Quality, and Supply Chain Performance in Two Countries: Taiwan and Gambia (Abstract ID 079)

Hua-Hung Robin Weng (Yuan Ze University)

Ling-Lang Tang (Yuan Ze University) Jamila Esi Odoom (Yuan Ze University)

The main focus of this study is to develop antecedents of partnership quality, to examine how moderating role of environmental uncertainty effects on the relationship between partnership quality and supply chain performance, and to compare the situations between Taiwan and the Gambia. Collecting data from Gambia and Taiwan, this study found that commitment and partnership

quality have positive impacts on partnership quality and supply chain performance, respectively, in both countries. However, in Taiwan trust positively influences partnership quality, while in Gambia information sharing has a positive impact on partnership quality. Also, only Gambian data show that environmental uncertainty has a moderating impact on the relationship between partnership quality and supply chain performance. Further, the study also offers a roadmap for companies to expand their markets

into other countries.

Designing a Global Network Decision Support System for Aviation Businesses (Abstract ID 198)

Collin Wong (Hang Seng Management College) Tommy King Yin Cheung (Hang Seng Management College)

Yue Wang (Hang Seng Management College) With global business and improving standard of living, the aviation industry performance has significant contribution to the economy of a city. Hong Kong is such a role model; she has risen to the top 9th GDP in the world. The airport has been ranked the top by

cargo traffic and the 10th world’s busiest airports by passenger traffic in 2013. To maintain HK’s competitiveness, effective strategies must be adopted to uphold her strategic hub position in air industry. Recently, the proposal of building of third runway has attracted debates on airport’s positioning, strategic relationships among other Asian international airports, airlines, passenger and cargo demand trends, etc. All these issues are inter-related and affected by many external factors, such as economic development,

demographic and infrastructure developments of surrounding cities. The performance of an airport is affected by the global air transport network evolution, the regional economic and social developments. To fully dissect the interrelationship between various airports and cities, passenger and cargo flows, a comprehensive study on the air network is required. In this study, we will apply new research methodologies to identify the, possibly hidden,

relationships between airports based on the global passenger and cargo traffic volumes. The traffic volume of an airport is not only related to the independent factors, but also related to global air network changes. Using the information from the network, an accurate air transport flows forecast can be attained. A decision support system will be established to assist policy makers to understand the effects of different strategies on the air network changes, in order to sustain and expand the city’s strategic position

and competitiveness by regularly examining current policies on aviation industry, and identifying the new demands, promising new routes and threats.

Page 19: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Monday, July 20th

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5

10:45 AM - 12:15 PM

[MANUFACTURING MGT 1] MANUFACTURING MANAGEMENT I Room A403 Chairperson: Daniel Mo (Hang Seng Management College) Economic Assessment of Components Reuse for Remanufacturing (Abstract ID 027)

Wenyuan Wang (The Hong Kong University of Science and Technology) Daniel Mo (Hang Seng Management College)

Mitchell Tseng (The Hong Kong University of Science and Technology) Remanufacturing strategies receive increasing attention as manufacturers are eager to achieve sustainable supply chain

management. However, due to the complex cost structure and the demand of increasing product variety, few manufacturers can obtain benefits from re-manufacturing strategies. We propose an integrated approach based on a quantitative decision model to assess the economic aspects of component reuse for remanufacturing management. Our work not only supports manufacturers to evaluate the total cost savings of component reuse but also addresses the issues of securing the return rate of used components and

the restoration of the value of components from end-of-life products. We derived the optimal acquisition cost of reusing components from the decision model, which considers a number of cost factors. Then, we identified the component commonality effects to quantify the component reuse rate. Finally, our models and results are illustrated with an industrial case study. Accordingly, the total cost saving opportunities from reusing components could be achieved with 25% of manufacturing cost offered to acquire the

used products from customers at a low reverse logistics cost.

A Study on Production Planning for Manufacturing Firms with Global Production networks (Abstract ID 086)

Qian Huang (Waseda University) Jiahua Weng (Waseda University) Hisashi Onari (Waseda University)

This paper focuses on manufacturing firms under global production networks (GPN), which have plants and sales centers around the

world. Production planning determines product types, quantity and supply destinations (sales center) for each plant in the network. Because of the large changes in market demands and production environment, production planning is playing a key role to minimize the total costs of a firm.

Traditional costing methods usually focus on the actual costs. For example, the indirect expenses of the whole shop in a fiscal period is collected and then allocated to each kind of product by taking their quantities into consideration. However, production planning needs to estimate costs beforehand. Currently, most of the literature treat the unit costs for each product as a fixed given parameter, which is considered to be obtained using the historical data. Consequently, production planning using such simplified cost

evaluation methods may obtain under sub optimized results and yield larger costs than the plan. In this paper, a new cost evaluation method for GPN is proposed. The business process of the GPN is divided into three parts; the production process, the transportation process and the sales process. Cost evaluation functions are developed for these three processes. For production cost evaluation, not only quantity of each product type, but also the number of product types that

produced at the same assembly line, and the total production scales of a line are taken into consideration. For the transportation cost evaluation, transportation method (shipping), transportation volume, routing and frequency are parametrized. Finally, for the sales process, expenses for safety stock are evaluated, which is influence by both demand fluctuation and transportation frequency. Experimental simulations show that the proposal achieves more optimized production planning.

A Mathematical Metric System for Production and Operations Management (Abstract ID 200) Kwee Keong Choong (University of Macau)

Performance measurement is important nowadays, but the wide array of studies across disciplines has created a magnitude of measurers with different emphasis to measure a wide range of activities that can be considered as metrics or performance metrics. However, the disparate meanings and interpretation of the term, but the wide array of metrics with different emphasis that have been

developed suggest that the current metric system is inadequate for today’s performance measurement. This paper attempts to overcome the current state of the lack of usefulness of metrics by adopting a novel approach in structuring metrics based on mathematical measurement theory, and proposing a formal metric system that can be used in measuring performance generically. The implementation of the metric system in conjunction with selected well-specified accounting (financial) ratios, benchmarking and

statistical analysis is carried out using a case study methodology. The results showed that vital production activities in the form of quality, meeting dateline, efficiency, etc. can be obtained from the metrics, ratios and appropriate statistics to provide useful and insightful performance information in relation to production and operations management.

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Monday, July 20th

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10:45 AM - 12:15 PM [MARKETING 1] RETAIL MARKETING Room A404 Chairperson: Hisashi Kurata (University of Tsukuba)

Threshold Discounts Comparison: Across-the-board or Partial? (Abstract ID 013)

Thunyarat Amornpetchkul (NIDA Business School) An increasingly ubiquitous discount format that is taking over traditional price cuts is “threshold discount,” under which a price

reduction is awarded to a purchase that meets a minimum quantity or minimum spending requirement. One of the most frequently used types of threshold discounts is the all-unit discount (e.g., buy 2 or more, take 20% off), where a discount applies to all units of the promoted item that the consumer purchases as long as the total basket size reaches the predetermined minimum requirement. On the other hand, under another type of threshold discounts known as incremental discount (e.g., buy 2 at regular price, and take

20% off additional units), the reduced price is granted for only the units purchased beyond the threshold; the customer still pays the full price for the first units up to the threshold. In this paper, we are interested in comparing the effectiveness of using all-unit discount and incremental discount in a retail setting.

We first determine customers’ optimal responses to a threshold discount: how much does each type of customers buy when offered a threshold discount? Then, we derive optimal discount terms and analyze the retailer’s profits under different types of threshold discounts: when is it more profitable to the retailer to offer an all-unit discount or an incremental discount? A key finding in our paper is that incremental discount is always more profitable to the retailer than all-unit discount. Although all-

unit discount can induce customers to buy larger quantities compared to incremental discount, all-unit discount is bound to render a much smaller gross margin, especially when some customers buy exactly the threshold level just to take maximum advantage from the discount. Our study suggests that incremental discount, while not currently popular in retailing, actually has high potential in improving retailer profits.

Antecedents of Attitude and Its Influence on Purchase Intention of Private Labels Brands in Saudi Arabia (Abstract ID 095)

Mohamed Riyazi Mohamed Farook (King Fahd University of Petroleum and Minerals) Saudi Arabia, home to the largest retail sector in the GCC and ranked as the seventh attractive market for retail in the world. However, private label brands (PLB) in GCC not kept the pace of development with rest of the world and PLB market is still new and growing in Saudi Arabia. Studies show that attitude towards PLB can be different country to country. The primary purpose of the

study is to examine the effects of four intangible extrinsic cues toward PLB attitude and how attitude shape consumers’ purchase intention of PLB in Saudi Arabian retail market. Relationship between antecedents of PLB attitude and PLB purchase intention will be measured by testing the proposed model in the Saudi Arabian retail market using a sample of 300 consumers. Aim of the study is to draw better understand how complex attitudinal components influence purchase behavior of PLB among consumers in Saudi

Arabia in particular. The findings will help to recommend strategies implications for retailers and national manufacturers for future developments of PLB.

The Effect of Ethical Disposition on Purchase Intention of Counterfeit Luxury Brands (Abstract ID 164) Viet Trinh (International University - Vietnam National University)

Previous studies in marketing literature have found ethics as an irrelevant factor in making consumer decisions to purchase luxury counterfeits or genuine items. This study aims to investigate the situations that make ethics take a significant role. The outcome of this study confirms that ethics alone does not explain the purchase intention but it finds that ethical disposition will influence

purchase intention of counterfeits if it was stimulated with collectivism oriented. On the other hand, self image will enhance purchase intention of genuine items. In brief, ethically-minded consumers do not buy counterfeits if they are highly collective, while unethically-minded consumers will do so if they are highly collective. Ethically-minded consumers do not buy genuine items if they have high self image, whereas unethically-minded consumers will do so if they have high self image.

Study of Price Matching Performance between Two Retailers when Confronting an Online Shop Offering the Lowest Price (Abstract ID 215)

Hisashi Kurata (University of Tsukuba) Berdymyrat Ovezmyradov (University of Tsukuba)

Price matching (PM) is a common pricing strategy for consumer product retailers. For example, electronic appliance shops and supermarkets, which are considered main PM users, often guarantee that they will reduce the price of a certain product to the level

of its competitor’s if a competitor offers a lower price. It is common for traditional retailers to target only a limited number of rival brick-and-motor stores located within the local market, although the lowest price is usually offered, in reality, by online shops. Assuming a situation in which two store retailers compete against each other, one of which adopts PM that considers only the price of the other store but ignores the lowest price that an online shop offers, this paper proposes an analytical model to examine how a

PM policy that targets only brick-and-mortar stores within a local market be influenced when the lowest price is offered not by the rival store but online, which can reflect reality more adequately. We then develop a triangle market model as an extension of Hotelling’s linear-market model, in which two stores and one net shop are located at the apexes of the triangle, customers are evenly located on the three equal sides, and customer utility is assumed to be determined by retail price and distance to a store.

We analytically explore the demand size and revenue of the store adapting PM under the effect of online shops and then determine conditions in which PM can increase the revenue of a retail store under the effect of the lowest-price online shop. Numerical examples are presented to support analytical findings. We then propose several managerial implications derived from the analytical findings.

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10:45 AM - 12:15 PM

[QUALITY & PROD 1] QUALITY & PRODUCT DEVELOPMENT Room A411 Chairperson: Stephen Ng (Hang Seng Management College) The Conceptual and Practical Insights into the Properties of Resilient Supply Chains as Complex Adaptive Systems (Abstract ID 022)

Artur Swierczek (University of Economics) Natalia Szozda (University of Economics)

The paper seeks to investigate the major properties of resilient supply chains as complex adaptive systems. In order to achieve this

aim, the conceptualization of resilient supply chains from the perspective of the complex adaptive systems theory has been developed, followed by the findings of a case study analysis carried out in an exemplary supply chain.

The Operational Risk in a Demand Planning Process in the Supply Chains (Abstract ID 094) Natalia Szozda (University of Economics)

The activities performed in a supply chain ought to satisfy customers’ needs and expectations. Therefore, the companies in a supply chain take specific actions in order to determine the exact possible future demand. The correctness of demand forecasts is determined by several factors which should be identified and analyzed in a planning process. The demand planning process is defined as a sequence of actions which may be grouped into three stages, namely gathering of

information about a future demand, use of quantitative or qualitative forecasting methods and verifying available resources enabling to determine a feasibility of forecast. The actions undertaken in a demand planning process may be disrupted by a number of risk factors. These include process, human, technological risks and environmental risk.

The process risk may negatively affect the efficacy of internal processes, human risk results in disruptions caused by intentional and unintentional employees’ behaviour or lack of skills and small number of staff in a department responsible for a demand planning process, whereas the technological risk may have negative consequences for an operation of information systems and communication infrastructure. The environmental risk may cause the disruptions located outside the supply chain.

The goal of the paper is to identify the factors of operational risk in a demand planning process and to offer solutions enabling to eliminate and mitigate their negative effects. In order to obtain the goal of the paper, three case studies have been presented - global supply chain of a car manufacturer, global supply chain of a clothing manufacturer and European supply chain of a furniture manufacturer.

The Performance Impact of Process Management (Abstract ID 189)

Stephen Ng (Hang Seng Management College)

As the adoption of process management (PM) is deemed mainly driven by customer pressure, it is remained unclear that how customer satisfaction is fostered via PM. Previous studies also perceived PM as a single construct mainly control-oriented but without

considering its multi-dimensional nature. Failing to do so has led to its inconclusive performance effect as reported in the literature. To make contribution to this line of research, we evaluate how the effect of process management (PM) on customer satisfaction is mediated by operational performances including quality, delivery, flexibility, production cost and R&D. We model PM as a multidimensional construct composing of control, incremental and radical improvement. Based on the data collected from 330

manufacturing firms in Pearl River Delta China, we find that the effect of PM on customer satisfaction is mediated to different extent by different operational performances. In other words, institutional perspective is partially supported as PM is found not only directly influential to customer satisfaction.

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10:45 AM - 12:15 PM

[SUPPLY CHAIN 1] SUPPLY CHAIN COORDINATION Room A412 Chairperson: Joy Field (Boston College) Supply Chain Coordination with Price- and Stock-Dependent Selling Rate and Credit Option (Abstract ID 066)

Kuo-Lung Hou (Overseas Chinese University, Taiwan) Yung-fu Huang (Chaoyang University of Technology, Taiwan)

Li-chiao Lin (National Chinyi University of Technology, Taiwan) In this paper, a single-manufacturer and single-retailer supply chain is considered and the demand rate at the retailer’s end is

dependent on the selling price and the instantaneous stock level. Without coordination, the retailer can use inventory policy to determine its replenishment cycle time or order quantity then maximizes its own profit, which is usually less than the manufacturer’s production cycle time or production quantity. Two coordination policies are presented to coordinate the supply chain decisions. We give analytic formulations of the coordination policies and present numerical example to illustrate the proposed

policies. It is indicated that the centralized supply chain can always get higher channel profit than credit period and non-coordination.

The Impact of Supply Relationship Dynamics and Network Structure on Operating Performance (Abstract ID 067)

Marcus Bellamy (Georgia Institute of Technology) Soumen Ghosh (Georgia Institute of Technology) Manpreet Hora (Georgia Institute of Technology)

We use cost and revenue supply chain relationship data for manufacturing firms in the electronics industry to estimate the effects of customer-supplier relationship dependence on a firm’s financial and inventory performance. Specifically, we analyze supply chain relationship data for such firms using the proportion of the firm’s business that each of its partners is responsible for – in terms of customer cost and supplier revenue – as a proxy for relationship dependence. We also examine the extent to which structural

characteristics of the firm’s supply network facilitate the effect of relationship dependence on performance. We complement the growing stream of supply chain management research by investigating relationship dependence and supply network structure in tandem for insight into how to manage supply network relationships for improved performance. Further, this study adds an additional layer to prior literature by examining relationship dependence from the perspective of the focal firm, both as a customer

and a supplier. We use a multilevel mixed-effects model that combines firm level and customer-supplier dyad level effects. Our study sheds light on the tradeoffs in profitability and efficiency gains when managing supply relationship dynamics across a supply network to drive performance. Our results suggest that while firm performance is influenced by how it concentrates its cost and revenue both upstream (as a customer) and downstream (as a supplier), this effect can be attenuated or enhanced by the way that its

supply network is structured.

Second-hand Mobile Phone Supply Chain Design, Decision and Coordination (Abstract ID 0161)

Amy Zeng (Worcester Polytechnic Institute) Tianming Zhang (Worcester Polytechnic Institute)

The mobile phone industry is probably the most innovative and rapidly-changing field in the technological world. Cisco predicts that

there will be 10 billion mobile-connected devices by 2017. According to a survey conducted in 2008 in Hong Kong, more than half of the mobile phones have a life cycle of 3 to 6 months and only 10.6% are used over one year. Logically, as large volumes of new smartphones and tablets hit stores, people need a way of disposing of their old, used devices, most of which can still find a good length of remaining life and be sold immediately in the second market. Therefore, the second-hand mobile phone business has a

great deal of potential from both economic and sustainable perspectives. This research focuses on used mobile phones that have not reached the end of their life cycles and still have normal functionalities, and thus can be sold at a lower price to different markets where customers are more price-sensitive. As a result, this research examines the sales channel design and analysis of the second-hand phones rather than the recycling issues. We aim to accomplish

three goals. The first is to understand and summarize the second-hand mobile phone supply chain structure based on an in-depth case study. The second goal is to model and analyze the decisions of the two major supply chain players, namely the take-back enterprise (usually referred to as a “buyer”) and the OEM (referred to as a “supplier”), with respect to buying and selling volumes under imperfect quality and uncertain consumer demand distribution. Finally, the research explores the coordination mechanism

between the take-back company and the OEM by investigating the interplay between sales quantity discount and quality assurance investment.

12:15 PM – 1:45 PM

Lunch Block M Canteen

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1:45 PM - 3:15 PM

[INNOV EDUCATION 1] NEW MODELS Room A402 Chairperson: Yvette Essounga-Njan (Fayetteville State University)

How to Generate a Practical Research Question (Abstract ID 097)

Yun Kit Ip (City University of Macau) Purpose: One frustrating hurdle that students often face is that they have no clue on starting a research with a practical research

question that serves as a main focus of the research. Keeping this hurdle in mind, the purpose of this paper is to illustrate a new concept called, “BASIC”, which is created to help students to generate a practical research question. Methodology: A focus-group research was used to describe the process of the implementation of the BASIC approach to generate a practical research. Within this study, twelve full-time university students were invited to explore the practicality of BASIC approach.

Findings: The result has shown that the participants, with a reasonable knowledge about managerial techniques, were able to generate a question via BASIC approach. Practical implications: Identifying a research question is always an essential first step in any research. This paper is based on a

focus group research, as an illustration to explore the usage of BASIC approach towards generating a research question for a novice student or researcher. Originality/Value – This is a conceptual paper using a focus group to explain how BASIC approach can be a useful instrument to generate a practical research question. The main concept of this instrument is to prompt the student by using a mnemonic method,

which serves as a guideline of the rationales to lead the inexperienced researcher to developing a research question.

Innovative Education: A Student’s Perspective (Abstract ID 188) Yvette Essounga-Njan (Fayetteville State University)

Loanna M Rivas (Fayetteville State University

Innovative education has different points of views. Usually we see it from the point of view of schools and professors. Traditionally the pros have been used by education professors to persuade future students to start a program. Since each student undergoes

different sets of circumstances the different types of educational programs mean different things to each student. In the discussion that follows we explored three various types of educational programs. The programs include the traditional classroom setting, distance education courses and online learning courses. The discussion looked at every program from the point of view of a student, who has been through the three distinct programs. The hope is to help students better understand how innovative education

through these three different education programs can better suit students’ lives both inside and outside of the classroom.

Innovative Education: Teaching global Understanding Classes Using the Coil Model (Abstract ID 184) Yvette Essounga-Njan (Fayetteville State University)

This discussion relates the experience of designing and teaching global understanding classes linking American and Chinese students at an institution of higher learning in the United States of America, using the COIL model. These classes, without

substituting travel abroad arrangements, enable students to derive several positive benefits. These benefits have been expounded in this discussion. The case research method will be used for the purpose of theory building in the fuller version of this work. Technology is at the core of this discussion; yet there is an innovative way of looking at education, especially, education in the business school of the twenty first century; the type which endeavors to infuse global mindset into its graduates, all the while

minimizing the cost.

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1:45 PM - 3:15 PM [NEW PROD DEV 1] NEW APPROACHES Room A403 Chairperson: Daesik Hur (Yonsei University) Counteracting the negative effect of strong customer tie on product innovativeness (Abstract ID 101)

Stephen Ng (Hang Seng Management College) Customer focus is a double-edged sword that seldom has empirical studies to consider its paradoxical impact on firms and how firms

can deal with such effect. In this study, we address a research question: given the negative effect of strong customer tie on product innovativeness, how do brand manufacturers achieve product innovation? We established a theoretical model based on the notion of social capital theory by including the counteracting effect from the firms innovative orientation and the capability of exploiting suppliers. The model extends the traditional strategy-performance paradigm by introducing dynamic capabilities as mediators. Using

a sample of 560 Chinese brand manufacturers, we find that our theory is supported. The extent of innovative orientation and the capability of exploiting suppliers can counteract and overcome the negative effects of strong customer tie on product innovativeness. As a result, the product innovation can still be achieved.

Application of Project Management Techniques for Building Racing Car (Abstract ID 118)

Gautham Madhu (Vellore Institute of Technology (VIT University) Vellore Institute of Technology, a coveted and globally reputed Technical University in India, participates in many global competitions in car racing using cars developed by their students. Building a racing car is very challenging. A group of passionate students came together to work on a dream project to build an electric racing car and participate in the annual international competition cum exhibition of electric racing cars, organised by Society of Automotive Engineers (SAE).

Purpose of this study and paper is to explore how successfully can project management concepts be applied to a key but comparatively small project, when it is managed by undergraduate students who are amateur in the field of project management. The author being a student member of Project Management Institute (PMI) and a senior member in the VIT team’s management group, used his knowledge in this field to apply the concepts at applicable level and study the positive impact on the outcome of the project.

Our activity to build the Electric Racing car well qualified to be a project per the very definition of “Project”. Furthermore, we felt our project to be atypical with the very nature that it is undertaken by undergraduate students with no project management experience. The challenges were multifold and the efforts taken to follow the structured approach of Project Management Institute have really paid off.

A Novel RFID Inter-Tag Communication for Parallel Tag Write Operation (Abstract ID 222)

Tommy King Yin Cheung (Hang Seng Management College) Collin Wong (Hang Seng Management College)

Radio Frequency Identification (RFID) technology has become increasingly important in the management of supply chains. It is not just a replacement for barcodes. RFID makes the supply chains more precise in tracking and improves the visibility of the entire

chain. As more and more information about a product or individual items can be stored in a RFID chip, administration and planning processes among supply chain partners can be better coordinated. In particular, large global supply networks have lots of origins and destinations. Destinations are mostly unknown to manufacturers at production time. Distribution centers need to write location reference (destinations) to items in the same batch. This requires an update of the RFID tag information at the point of delivery. The

process is usually slow when a large number of tag items are updated. Traditionally, RFID Tags mainly act as a simple static identifier for tracking inventory. They do not sense or process data, and only required to respond to reader commands. Data is stored on the tag and is abstracted as remotely addressable memory. Communications are restricted to Reader-to-Tag memory access commands (e.g. EPC Gen2 Read/Write Commands). Network of

Readers are deployed in a way that communicates with passive tags in the field of readers. Tags do not address messages to other tags. This paper presented a novel approach to speed up the RFID write operations to a large number of tags, which is one of the main obstacles for industries to widely adopt the RFID technology. In the current Reader-to-Multiple Tags network, the Reader writes to

each tag sequentially. Multiple Readers could be installed to perform the write operations in parallel, but the cost of a Reader is high. A new mechanism using Tag-to-Tag communication is proposed to allow writing of tags by other neighboring tags.

Control Mechanisms in Multi-tier Sourcing: An Exploratory Study (Abstract ID 226) Daesik Hur (Yonsei University)

Hyojin Kim (Yonsei University) The purpose of this study is to explore how the buyer firm may utilize various control mechanisms to address the potential dissatisfaction of the top tier supplier so as to improve its operational performance and perceived justice with the buyer firm. Basing on the prior literature on control and governance mechanisms, we propose three control mechanisms in multi-tier sourcing: outcome

control, behavioral control, and social control. Transaction cost economics and agency theory suggest that the top tier supplier’s opportunism will be suppressed by setting congruent goals and providing economic incentives. Goal congruence between the buyer and the top-tier supplier firm will intrinsically motivate the top-tier supplier, while the incentive and rewards would do extrinsically. In addition, to coordinate the top-tier supplier and the sub-supplier, the buyer may either 1) directly intervene to coordinate, or 2)

rely on existing social ties between the two suppliers. Direct adjustment and coordination by the buyer firm is considered as a formal behavioral, third-party enforced control mechanism, and social ties is an informal self-enforcing control mechanism. This study posit that the above mentioned control mechanism have complementary and substitutive interaction effects.

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1:45 PM - 3:15 PM

[SERVICE MGT 1] SERVICE MANAGEMENT Room A404 Chairperson: Eldon Y. Li (National Chengchi University) Using NDH and DEA to Assess Cost Efficiency of a Nutritious Diet in Hualien Psychiatric Hospital (Abstract ID 049)

Ying-Chi Chuang (Fo Guang University/Yuli Hospital, Ministry of Health and Welfare) Shinn Sun (Fo Guang University)

Shing-Cheng Hu (Advanced Industrial Cooperation Association)

Hualien Psychiatric Hospital is located on the east coast of Taiwan and has a population of 2430 inpatient. The hospital provides

7290 meals per day for inpatients. The Ministry of Health and Welfare Plan to nutritional and dietary hospital (NDH) minimizes the differences between a proposed food plan and a current consumption bundle, subject to the cost and nutrition constraints. However, physicians and dietitians have not assessed how cost efficiency of a nutritious diet based on different food categories in the proposed food plan. This study adapted the NDH framework and data envelopment analysis to estimate cost efficiency of a nutritious diet,

given nutrition constraints based on food categories (meat, rice, vegetable, fruit) and nutrients (protein, fat, carbohydrates and calories, etc.). This study used a daily meal as a decision making unit and selected a food ingredients of a daily meal and their corresponding costs as inputs and nutrition of a daily meal as outputs. Finally, this study concluded important findings and implications.

Measurement of Clinical Nurse Performance of Taiwanese Public Psychiatric Teaching Hospitals Using DEA and BSC (Abstract ID 061)

Hsiao-Yi Chen (Yuli Hospital, Minstry of Health and Welfare & Fo Guang University) Shinn Sun (Fo Guang University)

The purpose of this study is three-fold: (i) to assess clinical nurse performance in terms of overall and individual performances, (ii) to measure productivity change of nurses; and (iii) to examine the impacts of external variables on the clinical performance of nurses.

The sample consists of 8 psychiatric clinics operating in public psychiatric teaching hospitals in Taiwan over 2010-2014. This study integrates Data Envelopment Analysis (DEA) and Balanced Scorecard Approach (BSC) to measure four types of individual performances in terms of financial measure, customer measure, internal business process, and learning and growth measure. The study applies output-oriented assurance region DEA to assess the performance of these 8 teaching hospital psychiatric. This study

employs cross efficiency measure to identify the best practices in individual and overall performances, uses Malmquist index to estimate productivity over a five-year period. Finally, Tobit regression is used to examine effects of environmental variables on overall performance of the surveyed hospitals. Some important managerial implications and suggestions are presented. Measuring Service Capability Maturity Level for Healthcare Businesses: Model Building and Construct Validation (Abstract ID 177)

Eldon Y. Li (National Chengchi University) Laurence F.K. Chang (National Chengchi University)

For any enterprise, having a standardized criterion for measuring service capability is essential in identifying the factors influencing service performance, regardless of business structures and business models. However, enterprises have exclusively advocated their best service practices in their specific sectors, but lacking a unified and objective evaluation in general, due to the restriction of

service characteristics, such as intangibility, perishability, and heterogeneity. So that the current study attempts to develop the Service Capability Maturity Model (SCMM) which makes a breakthrough to objectively evaluate service capability of different enterprises that assists them in identifying service gaps as well as service resolutions. Relevant endeavors have conducted to achieve the goal of SCMM development, such as building service business process model (SBPM), delineating business discipline on the basis

of SBPM, defining the way of maturity presentation, and the feasibility analysis. And then, we focuses on method verification of SCMM. Three health care companies will be chosen as the evaluating subjects and the best practices are expected to be elicited within this stage. Academically, the results will deliberate to provide reference points for future studies to plan for process improvement, organization change, business transformation, and educational training. For service industries, this result will

provides clear guidelines and methods in structured analysis and assessment of their existing service innovation and operational procedures, which facilitate their practices of process improvement, organizational change, business transformation, and educational training.

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1:45 PM - 3:15 PM

[SOCIAL MEDIA 1] SOCIAL NETWORKING Room A411 Chairperson: Sharmin Attaran (Bryant University)

Is Customer Participation Always a Good Thing? (Abstract ID 006)

Li-Wei Wu (Tunghai University) Chung-yu Wang (National Kaohsiung University of Applied Science)

Chen-yu Lin (Feng Chia University) Co-production is an important process that changes the value creation and improves the relationships between the service providers

and their customers. However, co-production may also result in negative outcomes for the service provider because customer participation may increase the employees’ perceived workloads and job stress. This proposal proposes a model of co-production wherein the author links emotional labor, employee satisfaction to employee loyalty in the context of financial services. In particular, by distinguishing two dimensions of emotional labor, deep and surface acting approaches should have differential effects on an

employee satisfaction, thereby affecting employee loyalty in different ways. Actually, with high frequency of co-production between customers and employees and with the belief of service providers that the employees' control of emotional behavior produces gains, employees are asked to control emotional behavior through both surface and deep acting. Surface acting might decrease employee satisfaction because of emotional dissonance, whereas deep acting may increase employee satisfaction because of the associated

authentic and positive emotion. Most importantly, low employee satisfaction leads to low loyalty to the organization and increased job turnover. The expected contribution will improve service managers' understanding of how co-production drives employee satisfaction and employee loyalty. From a managerial perspective, more managers have begun to focus on developing co-productive relationships with their customers. This proposal sheds new light on co-production and provides highly practical insights into the value outcomes

of co-production.

How Do Social Network Sites Affect Member’s Well-Being? The Case of Working Holiday Maker Community (Abstract ID 142)

Chiahui Yen (Ming Chuan University.) Chun-Ming Chang (Aletheia University)

Working holiday makers work abroad, earn money, and travel around, while working holiday has become a popular activity in recent years. The emerging channels of social network services/sites (SNS) provide an ideal platform for sharing interests and facilitating social interaction amongst working holiday makers. They not only can get information and local life experience, but also find social support and emotional support via SNS. Previous research has shown a relationship between uses of SNS and feelings of well-being.

Despite the growing role of well-being in SNS continuance decisions, the SNS usage literature has paid scant attention to the factors influence well-being and loyalty. Therefore, this study aims to investigate working holiday maker’s well-being and loyalty towards SNS. In this study, we proposed that social support and trust influence identity and satisfaction, in turn have effects on well-being.

Further, working holiday makers’ subjective well-being predict their loyalty. The survey was conducted on eleven Australian working holiday communities on Facebook. 132 questionnaires were collected, where Smart PLS was used to analyze data. The results show that trust and social support affect on social identity and satisfaction. In addition, working holiday maker’s well-being predict their loyalty. Our findings can not only help researchers interpret how well-being influence loyalty, but can assist practitioners in

developing better SNS strategies as well.

Determinants of Continuance Intention toward Location Information Disclosure in Social Networking Sites: The Perspectives of Privacy Calculus, Trust, and Personal Innovativeness (Abstract ID 173)

Chun-Ming Chang (Aletheia University) Yi-Jung Lee (Chia Nan University of Pharmacy and Science)

By integrating the literature of privacy calculus and trust, this study develops a theoretical model to examine the factors affecting

continuance intention of location information disclosure in the social networking sites context. Data collected from 302 users of Facebook were used to test the proposed model. The results show that perceived value and trust are the key predictors of continence intention toward location information disclosure. The results also reveal that perceived benefits have positive effects on perceived value, whereas perceived risk exerts significant influences on perceived concerns and trust. The results, on the hand, self-regulation

and government regulation has significant effects on trust as well. Finally, the results show that perceived value and trust exert stronger effects on continuance intention of location information disclosure for high-innovativeness users, while perceived concerns have stronger effect on continuance intention of location information disclosure for low-innovativeness users. The implications for theory and practice and suggestions for future research are also discussed.

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1:45 PM - 3:15 PM

[SUPPLY CHAIN 2] SUPPLY CHAIN RISK & RESILIENCE Room A412 Chairperson: Joy Field (Boston College)

Developing Innovative Financial Service Development Competence for Supply Chain Sustainability: Research Agenda (Abstract ID 050)

Kwanho Yeung (South China University of Technology) Qiuping Huang (South China University of Technology)

Xiande Zhao (South China University of Technology) While many large purchasing firms, which operate under the environmental regulations and market demands for protecting the common future, have identified the importance for partnering with right partners, the question of how to provide financial incentives to their SME suppliers to comply with higher sustainable standard has not been solved. This article frames the issue of sustainable supply chain development directly in terms of the service innovator role of a financial institution (FI) for the financial assistance of supply chain financial clients (i.e. suppliers and buyers). As FIs (such as banks) have portrayed a pivotal financial position in the supply chain system, it is important to help bankers to develop competent supply chain finance services to support the sustainability of supply chain. Since such financial services are still in an early, evolving stage, there is a need to develop the new service development competence for such services and translate such competence into financial programs for supply chain financial clients who comply with higher sustainable standards. Several key issues are identified: i) What constitutes the theory and elements of SSCF competence framework for service innovation? ii) What are key challenges to implement this framework by banks in China for service innovation? iii) How this framework could potentially benefit FIs and supply chain financial clients from the financial, operational and environmental perspectives separately? In this paper, we combine the primary source (e.g. bank interviews) and secondary sources (e.g. literature review) to address the above issues and provide an insight on research direction in the context of new service development competence in SSCF. In this paper, we put forward a new approach to the development of sustainable supply chain financial innovation. Market Reactions to Supply Chain Excellence (Abstract ID 058)

Min Shi (California State University, Los Angeles) Supply chain management (SCM) has attracted substantial investments across various industries during the past decades. While more and more executives have acknowledged the strategic importance of SCM, market investors need to evaluate the benefits and costs associated with a firm’s SCM practices in order to make investment decisions. A good SCM reputation is expected to receive positive responses from the financial markets. This paper empirically investigate the impacts of supply chain excellence, measured by AMR Research’s Supply Chain Top 25 list, on firms’ financial market performance under different macroeconomic scenarios from 2004 to 2014. In addition, this paper examines how the characteristics of SCM excellence influence the leading SCM firms on the financial market. Our study answers the call of revealing the relationship between supply chain excellence and stockholder value, and provides insightful demonstration on market reactions to the press-release of SCM excellence. At the same time, our study provides incentives for managers and investors to better understand the effects of SCM investments. Since the stock market is favorable to greater recognition of a firm’s SCM excellence, it helps easing managers’ struggles to persuade executives to devote resources to establish more efficient and effective supply chain functions. Improving Firm Performance through Supply Chain Fit: The Moderating Role of the Environmental Context (Abstract ID 093)

David Gligor (Massachusetts Institute of Technology (MIT) Global SCALE Network, Malaysia Institute for Supply Chain Innovation Center)

The purpose of this study was to build on Fisher's (1997) seminal article. First, it sought to determine how companies can achieve supply chain fit (i.e., match between the products' characteristics and the underlying supply chain design). Second, it attempted to develop a better understanding of how environmental conditions impact the relationship between supply chain fit and performance. The findings indicate that firm supply chain agility allows organizations to quickly adjust the structure of their supply chains and therefore, achieve supply chain fit. In addition, archival and survey data were used to explore the moderating effects of six environmental uncertainty dimensions: munificence, market dynamism, technological dynamism, technical complexity, product diversity, and geographic dispersion. All environmental variables, except technological dynamism, were found to impact the relationship between supply chain fit and firm performance.

Sustainability and data analytics in response to dynamic supply chain infrastructure (Abstract ID 217) Eugene Wong (Hang Seng Management College)

Tony Wines (Turnkey Group Limited) Serena Li (Turnkey Group Limited)

The increase in climate change raises the awareness of societal stakeholders to act as key-drivers in motivating and pushing corporations to monitor their sustainability data transparency, analyse their operations performance, and improve their operations related to environment, social governance, and corporate social responsibility. This paper evaluates the current importance of the societal stakeholders that impact the compliance of companies towards these environmental, social and governance practices in their supply chain operations. Latest review on the sustainability reporting and its data analytics are carried out, followed by a review of the development of a sustainability reporting and data analytics model, namely, sustainability software and online platforms in facilitating and supporting supply chain practitioners in decision making process. The model has been further developed as a dashboard and applied to a maritime supply chain firm. Additional intelligent data analytics functionalities are recommended as future development for the sustainability reporting and data analytics dashboard in supply chain operations.

3:15 PM - 3:30 PM

Tea Break

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3:30 PM - 5:00 PM [HEALTHCARE MGT 1] HEALTHCARE MANAGEMENT I Room A402 Chairperson: Don Kerr (University of the Sunshine Coast)

Lean in Healthcare for the Gulf Cooperation Council (GCC) Countries: Improving Emergency Department Patient Flow through Triage Redesign in Oman, a Case-Study (Abstract ID 070)

Shahid Al-Balushi (Sultan Qaboos University) Abdullah Al-hajri (Sultan Qaboos University) Yahya Al-Farsi (Sultan Qaboos University) Rashid Al-abri (Sultan Qaboos University) Prakash Singh (University of Melbourne)

Amrik Sohal (Monash University) Globally healthcare is facing increased operational costs and patient expectation regarding quality of care. A pilot study of Lean

improvement projects was carried out in Emergency Department in one public-sector tertiary-care teaching hospital located in the Sultanate of Oman, a country located in the Gulf Cooperative Council (GCC) region of the Middle East. The purpose of the pilot study was to improve triage wait and admission times through redesign of patient flow in the ED. More specifically, the objectives were to establish the data for the pre lean patient flow in the ED, to evaluate current-state patient flow through the identification of waste in

the triage and admission process, to eliminate non-value added process, and to modify the existing process. This was done through intensive data collection of patient cases physically observed from entering to exiting the ED, the introduction and application of lean tools such as value-stream mapping and A3 problem-solving, and conducting value-quotient calculations which resulted in a

structured redesign process of the existing triage system, and semi-structured exit interviews conducted with patients and ED staff to compare with interviews conducted pre-lean improvements. As a result, the triage waiting time was significantly reduced. The admission waiting time of the emergency medical ward (EMW) was consequently evidenced to have decreased. Patients and their attendants expressed higher satisfaction with wait times and the

quality of care regarding access to information and ED staff’s (nurses, doctors, consultant doctors) physical treatment and communication with them. Therefore, it can be concluded that the application of lean can improve patient flow, along with patient satisfaction levels, in a hospital ED when it comes to the triage process. Value-driven focus upon the patient for the design of operations is essential to enhance patient satisfaction, and the efficiency and quality of care in emergency medicine.

Real Time Event Monitoring and Human Interaction Analysis for Hospital Risk Management with RFID Data (Abstract ID 092)

Chun-Hung Cheng (Chinese University of Hong Kong) Dorbin Tobun Ng (Chinese University of Hong Kong)

Ziye Zhou (Chinese University of Hong Kong) With the wide application of the Radio frequency identification (RFID) technology in the healthcare industry, a large amount of tracking data become available to analyze human behaviors and monitor ward activities in a hospital environment. How we can

transfer RFID tracking data into useful information for hospital managerial use is a very interesting and important question. In this work we develop a hospital risk management platform based on the RFID technology with the indoor positioning capability. We improve hospital management by monitoring ward events and analyzing human interactions with better service quality and operation efficiency. The RFID technology is used to track patients, healthcare workers and medical equipment in a hospital. A complex event

processing module uses the spatial-temporal cooccurence algorithm to extract meaningful information from tracking data. An event monitoring system gives real-time alerts of abnormal human activities and equipment usage, and a human interaction analytics system gives human behavior analysis to prevent nosocomial infections. We also develop a framework that incorporates epidemic models and hidden Markov models to study hospital acquired infection. The framework first constructs human contact networks

with tracking data to study the transmission pattern of hospital acquired infections, and then tracks hospital acquired infections over dynamic human contact networks at an individual level. We use a case study in two medical wards in a regional hospital to demonstrate the performance of the proposed platform and compare the proposed approach with traditional epidemic models in an experiment. The performance proves the capability of platform to improve hospital management and care coverage, and shows that

our approach outperforms traditional epidemic models when dealing with real-world scenarios of hospital acquired infections.

Research in Progress: What Strategies Are Seniors Using to Reduce Loneliness? (Abstract ID 193)

Jacqueline Blake (University of the Sunshine Coast) Maria Raciti (University of the Sunshine Coast)

Don Kerr (University of the Sunshine Coast)

In common with other countries that have an aging population, Australia has a looming problem in the forecasted growth of older

citizens. Currently there is a sharp increase in public expenditure on care for people past the age of 80 and we can expect that to climb with continued improvements in medical care and other technologies to assist individuals live longer. Currently in Australia the policy is to keep seniors living independently in their own home for as long as possible. The area we are investigating is how can we support and teach skills to older people to live independently through the use of enabling technologies such as information

technology. This support can be in the form of the provision of assistive tools to provide an environment for seniors that improves their quality of life in conjunction with reducing the demand on social services.

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3:30 PM - 5:00 PM

[INNOV EDUCATION 2] TEACHING NEW CONCEPTS Room A403 Chairperson: Patrick Charles (Roger Williams University) Teaching Concept-Based Sustainable Architectural Design (Abstract ID 085)

Patrick Charles (Roger Williams University) A “concept-based” type of approach to sustainable design implies a systems integration viewpoint within which interdependencies and feedback loops between different systems are harnessed to achieve a coherent, high performing, whole building. The paper discusses a sustainability capstone-level coursework sequence for Master of Architecture students aimed at introducing

students to concept-based sustainable design in order to prepare them for future collaboration with engineers and consultants, as well as to provide the students with a framework from which to engage the world of products and suppliers. The sequence comprises two complementary elective courses. The first course, titled Systems Integration, is a capstone technology and sustainability seminar course that strives to establish a strong foundation in concept-based sustainable design. The second is a short course that travels

abroad to Germany, a leading country in sustainable design innovation, where students tour exemplary sustainable buildings and meet with their design team, users and/or operators. During the trip, students also have a unique opportunity to attend a large architecture and construction trade fair. The question the paper asks is: to what extent this teaching model succeeds at raising a student’s awareness and understanding of

integrated, concept-based, sustainable design strategies? The method to evaluate the effect of this teaching setup is based in student surveys as well as examination of samples of the work produced by students. The analysis of the survey responses shows that most students find the courses’ goals, format and content engaging and that the students generally are aware of and understand what concept-based sustainable design entails. The analysis

of work shows promising results but also certain limitations to be expected from non-experts.

Innovative Education: New Ways of Learning and a New Orientation for the Educational System - What Can We Learn From Medicine? (Abstract ID 192)

Emmnuel Etoung (Institute for Motivational Medicine and the Promotion of life) Yvette Essounga-Njan (Fayetteville State University)

In this discussion, the authors used the unusual but ground-breaking approach of medicine to discuss innovative education. The

study of the cell as well as that of motivation served as the background for this discussion. Motivation-Medicine was also used to show remote education, which takes place in a way not to permit close proximity between the observer and that which is studied; but also education happening out of the individual, may not bear the fruits expected. There is a call for the education system to innovate

lest it wants to lead today’s students to complete chaos.

Innovative Education: The Challenge of a 21st Century Education (Abstract ID 195) Shandreka Moore (Fayetteville State University)

Yvette Essounga-Njan (Fayetteville State University The authors discussed the changing nature of education, some reasons why individuals though in need of higher education may not

always be able to take advantage of this opportunity. Distance Learning may be the answer for many individuals today in that category. In this discussion, the authors extolled the virtue of higher education in the United States, a place where many dream to come and attend college, where Americans themselves sometimes lack the means or desire to do so. The discussion showed innovative education could offer a path to those willing to still avail themselves of the benefits of a higher education.

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3:30 PM - 5:00 PM [MS/OR 1] MS/OR I Room A404 Chairperson: Shinn Sun (Fo Guang University) Performance Measurement of Health Screening Centers in Taiwanese Public Hospitals Using DEA and BSC (Abstract ID 060)

Shu-Chun Lin (Yuli Hospital, Minstry of Health and Welfare & Fo Guang University) Shinn Sun (Fo Guang University)

The purpose of this study is three-fold: (i) to assess overall and individual performances of health screening centers (HSCs) in Taiwanese public hospitals, (ii) to measure productivity change of the HSCs; and (iii) to examine the impacts of external variables on the overall performance of the HSCs. The sample consists of 15 HSCs operating in public hospitals in Taiwan over 2009-2014. This study integrates Data Envelopment Analysis (DEA) and Balanced Scorecard Approach (BSC) to measure four types of individual

performances in terms of financial measure, customer measure, internal business process, and learning and growth measure. The study applies output-oriented assurance region DEA to assess the performance of these 10 HSCs. This study employs cross efficiency measure to identify the best practices in individual and overall performances, uses Malmquist index to estimate productivity over a six-year period. Finally, Tobit regression is used to examine effects of environmental variables on overall performance of the surveyed

hospitals. Some important managerial implications and suggestions are presented.

Using DEA and BSC to Measure Performance of Nursing Departments in Public Psychiatric Hospitals (Abstract ID 062)

Yueh-Yu Wu (Yuli Hospital, Minstry of Health and Welfare & Fo Guang University) Shinn Sun (Fo Guang University)

Chun-chi Lu (Fo Guang University)

The purpose of this study is to measure overall and individual performances, and productivity change of the 15 selected nursing departments in Taiwanese public psychiatric hospitals in Taiwan over 2010-2014, and examine the effects of environmental variables on the hospital performance. This study integrates Data Envelopment Analysis (DEA) and Balanced Scorecard Approach (BSC) to measure four types of individual performances in terms of financial measure, customer measure, internal business process, and

learning and growth measure. The study applies output-oriented assurance region DEA to assess the performance of these 15 nursing departments. This study employs cross efficiency measure to identify the best practices in individual and overall performances, uses Malmquist index to estimate productivity over a five-year period. Finally, Tobit regression is used to examine effects of environmental variables on overall performance of the sampled nursing departments. Finally this study presents some

important managerial implications and suggestions.

DEA Applications in Healthcare Services (1983-2014): A Survey of Research Productivity (Abstract ID 063)

Yu-Chuan Wu (Yuli Hospital, Minstry of Health and Welfare & Fo Guang University) Shinn Sun (Fo Guang University)

Chun-chi Lu (Fo Guang University) Charnes et al. (1978) developed Data Envelopment Analysis (DEA), DEA has been frequently used for measure the relative efficiencies of many non-profit and profit organizations. Nunamaker (1993) is the first researcher using used DEA to measure the efficiency of 16

USA routine nursing services. Since mid-1980, the number of DEA applications in healthcare services has increased. Howllingsworth at al. (1999) review a total of 91 application articles in highly reputed international academic journals over 1983-1999. Hollingsworth (2003) reviews 188 journal articles related to health care performance measurement over 1983-2002. However, there is a gap of review over 2003-2014. In addition, previous research works have not examined research productivity in DEA applications. This

study choose approximately 300 articles published in OR and non-OR related journals for a period 1983 through 2014. The purpose of this study is three-fold: (1) to evaluate who are the top researchers in the DEA applications; (2) to report on which institutions are most productive in publishing research in the OR and non-OR related journals; and (3) to indentify which countries are the most productive in publishing research in DEA applications. Finally, the study presented important findings and implications.

Optimizing Daily Maintenance Operations at GE-Maintained Wind Farms (Abstract ID 106)

Rajesh Tyagi (General Electric Global Research) Prasoon Tiwari (Columbus Labs LLP)

A typical wind farm in the US may have anywhere from 5 to 200 wind turbines, each producing up to 1 to 2.5 MWh of clean electricity. GE Wind is a major producer of wind turbines, and also sells service agreements to guarantee their operating availability

as measured by time, production, or revenue. At any time, a wind turbine may have a number of tasks of varying priorities that need to be performed. We developed a daily operations planning system that determines which tasks across all wind turbines at a site should be performed that day, and then schedules them so that the service guarantee metric is optimized. After pilot implementation at two sites, a web system is under development and will be ready by June 2015 for roll out to various wind farms maintained by GE.

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3:30 PM - 5:00 PM [SUPPLY CHAIN 3] SUPPLY CHAIN INTEGRATION Room A411 Chairperson: Chin-Fu Ho

(Takming University of Science and Technology)

Implementing Vendor Managed Inventory Practices: A System Dynamics Approach (Abstract ID 028) Chin-Fu Ho (Takming University of Science and Technology)

Yi-Ming Tu (National Sun Yat-Sen University) Rodney Teng (QST International Corp.)

Ching-Yi Chien (QST International Corp.) Vendor Management Inventory (VMI) is one of the most widely discussed partnering initiatives for improving supply chain efficiency.

Also known as continuing replenishment or supplier managed inventory, VMI became popular in mid 80’s pioneered by the famous case of Wall-Mart and P&G. Through information sharing and procurement collaboration, VMI allows suppliers to manage inventory for their customers, thus streamlining the entire supply chain process and leading to cost reduction for the overall supply chain. VMI suits best for high volume and long product-life-cycle commodities, and fastener falls into this category. VMI was first implemented

in the fastener industry in mid 90’s in USA, and later was applied in Taiwan by QST International Corp. Considering the dynamics involved in international fastener supply chain, a case study of focal company, QST was conducted in this article. The purpose is to compare VMI with the traditional international inventory management practice by simulating various scenario designs. Under a preset safety stock level, this study first examined supply chain performances under four different demand

patterns, then performances were assessed by a series of surge demand changes, and final simulations were made with different transaction terms that are commonly used in international trade. In fastener supply chain, obsolescence and line shutdown are the two major risks. Balancing them, obsolescence caused by high inventory and line shutdown from low stock, is always the dilemma in inventory management. Consequently, this study selects

inventory carrying cost, inventory turnover rate and order fulfillment rate as the key performance indexes (KPI) for its comparison criteria. The findings of this study indicate that VMI is superior to the traditional model for the customer as well as for the entire supply chain. This systematic modeling approach provides fastener players with feasible methodology in solving real world VMI problems.

Supply Chain Integration and Firm Performance: Ownership Concentration or Restriction? (Abstract ID 045)

Ruliang Yang (Shanghai University of Finance and Economics)

Competition is no longer in firms, but in supply chains. The integration degree becomes a major factor affecting firm performance. Using the data in manufacturing industry from Chinese listed companies, the study analyzes the impact of supply chain integration on firm performance and considers the moderating role of ownership structure. The study shows that (1) supply chain integration

has a positively effect on firm performance; (2) Ownership concentration significantly negatively moderates the effect; (3) ownership restriction significantly positively moderates it. The study provides managerial implications to practitioners that improving current ownership structure is helpful to firm performance.

Supply Chain Logistics Integration Performance of Selected Companies in the Construction Industry: Kingdom of Bahrain (Abstract ID 064)

Randolf Von Salindo (AMA International University of Bahrain) The research was conducted to measure the logistics integration capabilities of selected companies in the Bahrain construction industry using the Supply Chain 2000 framework; and, determine the extent and direction of influence of these logistics capabilities

and integration competencies on the supply chain performance of the firm. A total of 50 executive respondents (from supervisor to Managing Director level) from 22 construction and construction supplier firms participated in the study from September to November 2014. The results reveal that respondent Bahraini construction firms have significantly lower levels of logistics capabilities, but higher levels of logistics integration competencies compared to international benchmarks. Using stepwise multiple regression

analysis, eight logistics capabilities of Bahraini constructions firms were identified to be positively associated with firm performance; with Comprehensive Metrics as the most positively dominant influential logistics capability. Activity Based and Total Cost Methodology is found to be the most negatively dominant influential logistics capability. In terms of logistics integration competencies, the study revealed that that Customer Integration, Internal Integration, and, Measurement Integration are negatively associated with

firm performance. There was no logistics integration competency found to be positively associated with the supply chain performance among the companies who participated in the study. The research reveals that there are areas for improvement in supply chain capabilities and logistics integration competencies of the construction firms in the Kingdom of Bahrain to improve their supply chain performance to a global level.

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3:30 PM - 5:00 PM [SUSTAINABILITY 1] SUSTAINABILITY: ECONOMIC BENEFITS Room A412 Chairperson: Yue Wang (Hang Seng Management College) Integrating Means-end Chains and Balance Theory to Reveal the Implications of Service Substantiality (Abstract ID 016)

Chin–feng Lin (National Pingtung University) Yi-Ting Chen (National Pingtung University)

In the development of market economy, the trade off of service substantiality has a long debate among researchers. For business, service substantiality may cause risks arising from high costs of providing it or result in potential profits coming from positive appraisals of consumption experiences. The dilemma of providing service substantiality with low costs and high quality to achieve consumer’s value demands has become the main issue for business to overcome. Based on the means-end chain (MECs) theory

proposed by Gutman (1982), if consumers perceive sufficient and substantial services from the providers, they will have positive feelings after product consumption and sequentially satisfy their personal values. Insufficient service and over service may lead to negative feelings toward product use. However, whether service substantiality can definitely yield positive consequences upon consumption and whether over service can definitely lead to negative consequences upon consumption are still questionable. Thus,

this study would further adopt balance theory to reveal the reasons why individuals prefer to maintain a balanced state in a system, which is formed by a series of positive and negative cognitive elements. The aim of the study is to explore the relationship between the inner sense perception of consumers when they choose high-level restaurants and the essence of their balance system. In this study, data were content analyzed. By using the laddering technique (Reynolds & Gutman, 1988), the hierarchical value map

was established. Through analyzing the linkages of service substantiality and negative consequences upon consumption, the implications between service substantiality and perceptive balance system of consumers can be explored. Such implications can provide managerial people with valuable insights to formulate their product design and adverting strategies. Future research can applications of related service issues in other industry.

Component Reuse Management for Remanufacturing Based on Marketing Diffusion Model (Abstract ID 087)

Wenyuan Wang (The Hong Kong University of Science and Technology) Yue Wang (Hang Seng Management College)

Mitchell Tseng (The Hong Kong University of Science and Technology Rapid changes in technology and shortened product life cycle precipitate discarding an increasing amount of used products and components. The impacts have been considered one of major environmental issues of our time. To mitigate the side effects of product

disposal and reduce associated cost in the entire value chain, sustainable product design has become a major technology challenge for manufacturing industry. Among all the existing sustainable design methods, remanufacturing has been advocated as an important approach by forming a closed-loop product life cycle. In this diagram, end-of-life products are taken back from customers as feedstock in remanufacturing so that environmental issues can be potentially mitigated. The key to fully achieve benefits of

remanufacturing lies in the efficient and cost-effective reuse of components from end-of-life products. However, major economic issues confronting remanufacturing management include reuse planning, component proliferation and others. These issues need to be addressed upfront during product design phase. Towards this end, remanufacturing diffusion models are developed based on the Bass model to quantify total component reuse availability considering time delay, loss in reverse logistics and reprocessing operations.

We also investigate how product diffusion dynamics in the market affect the volume of component reuse in remanufacturing. Economic acquisition policy of components in end-of-life products for remanfuacturers can also be developed accordingly. Numerical analysis is conducted to demonstrate the applicability of our methodology and generate managerial insights. We anticipate that the outcome of this study could contribute to a better understanding and planning of sustainable product design. In a longer perspective,

the results may provide the necessary theoretical foundation for accelerating the development and integration of design, manufacturing, and services to improve responsiveness of the overall design chain and its efficiency from both technical and economic perspective.

Effects of Corporate Social Responsibility on Customer Satisfaction and Organizational Attractiveness (Abstract ID 162)

Qingyu Zhang (Shenzhen University) Fangfang Zhang (Shenzhen University)

Jing Liu (Shenzhen University) Xin Li (Shenzhen University)

Mei Cao (University of Wisconsin - Superior) We explore the direct and indirect effects of corporate social responsibility (CSR) on customer satisfaction and organizational attractiveness in this paper. Three dimensions of corporate social responsibility are used to measure corporate social responsibility, including CSR for employees, consumers and social public welfare. Besides, corporate reputation is introduced to explore the indirect

effects of CSR on customer satisfaction and organizational attractiveness. Results of a study of 146 participants show that CSR for employees and CSR for consumers are positively associated with customer satisfaction and organizational attractiveness while the effects of CSR for social public welfare on customer satisfaction and organizational are not significant. And this study provides support for the hypothesis that corporate reputation plays the mediating role between the relationship of CSR and customer

satisfaction/organizational attractiveness.

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3:30 PM - 5:00 PM [SUSTAINABILITY 1] SUSTAINABILITY: ECONOMIC BENEFITS (Con’t) Understanding the Impact of Green Initiatives and Green Performance on Financial Performance in the US (Abstract ID 182)

Suhong Li (Bryant University) Thomas Ngniatedema (Kettering University)

Fang Chen (University of New Haven)

We study the influence of green initiatives and green performance on financial performance for the top 500 publicly traded companies in the US between the manufacturing and service industries. Green initiatives are measured by Green Pay Link, Sustainability Themed Committee and Audit. Green performance is measured by Energy Productivity, Carbon Productivity, Water Productivity, Waste Productivity and Green Reputation. The results show that green initiatives have a negative impact on Energy

Productivity and Green Reputation whereas green initiatives and green performance does have a significant impact on financial performance. These results are mixed and vary by industry sector. Both energy productivity and pay link have a positive impact on debit ratio, whereas carbon and water productivity have a negative impact on financial performance. The impact of green initiatives and green performance on financial performance is greater in Consumer Discretionary and Consumer Staples sectors than other

sectors.

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3:30 PM - 5:00 PM [WORKSHOP 1] INTRODUCTION TO GEOGRAPHIC INFORMATION SYSTEMS (GIS) Room A306

Workshop: Introduction to Geographic Information Systems (GIS) (Abstract ID 183)

Mark Brickley (Roger Williams University)

Geographic Information Systems (GIS) have matured into a powerful tool for analyzing spatial data. Huge stores of spatial data are readily available, much of it for free. Files include detailed demographic, consumer spending, lifestyle and economic data. You can

easily create your own data and add it to a map for further analysis. Join us for this 2-hour hands-on introduction to GIS. You will be making interesting maps within minutes and be doing valuable spatial analysis by the end of the workshop. You will take a big step forward to adding a new analysis tool to your arsenal. In

addition to learning new skills, we will discuss the availability of data and point out online approaches to sharing your maps with others. If you have a Windows-based laptop, you will be given directions for installing a free trial version of the ArcGIS software we will be using at the conference.

5:00 PM – 6:00 PM

[MEETING 1] APDSI Board Meeting

The Institute for Chinese Language and Culture (2/F, Block A)

7:00 PM

[APDSI BOARD] APDSI Board Dinner Star Seafood Floating Restaurant

55 Tai Chung Kiu Road, Sha Tin, Hong Kong, China

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9:00 AM – 10:30 AM

[KEYNOTE] KEYNOTE SPEAKERS

Fung Yiu King Hall, Room A401

Justifying Inventory in Long and Complex Global Supply Chain Research and Development

Prof. Mitchell M. Tseng (Hong Kong University of Science & Technology)

Globalization has opened up new opportunities and challenges for companies to reach out to get access to remote resources and capabilities. Consequently the supply chains become longer and more complicated and in the mean time, the market competition demands responsive, agility and better execution to reduce cost and risks exposure. This presentation will report a novel approach, Dr. Andy Radke and the presenter developed to plan the materials and resources by justifying the placement of inventory on its own

merit. Thus, it reduces the interdependency of planning logics significantly. In this presentation, the advantages and limitations of this new approach will be discussed with some case studies.

Social Commerce Initiatives and Market Value of Firms: A Contingency Perspective through Uncertainty

Reduction

Prof. Andy Yeung (Hong Kong Polytechnic University)

Firms these days are increasingly pursuing social commerce by integrating online social media into their sales and marketing processes. Taking an uncertainty reduction perspective from the communication literature, we argue that social commerce enables firms to facilitate social and visible communication among different parties via social media, reducing the uncertainty faced by customers, hence benefiting firms. We further postulate that the effectiveness of social commerce in reducing uncertainty depends on

the information warrant embedded in the communication as perceived by customers. Based on an event study of 275 social commerce initiatives announced, we obtain results that support our arguments. Our findings show that social commerce initiatives increase the market value of firms, especially when firms’ products bear high uncertainty. Our research offers an uncertainty reduction account for the business value of social commerce and explains the circumstances in which social commerce creates

higher value for firms. In particular, firms without the need and capability to reduce uncertainty do not benefit from their social commerce initiatives.

Shipment Planning Under Uncertainty

Prof. Y V Hui (Hang Seng Management College) A shipment plan usually includes a number of shipment jobs, and each job may require a set of processing activities such as

trucking, warehousing, air transport, etc. The forwarder may process an activity using in-house resource or may outsource the activity to another agent. Appropriate integrations and consolidations are crucial in achieving time- and cost-efficiency in shipment planning. Global logistics in Pearl River Delta are mostly intermodal and could be described as ground-air/sea-ground logistics. The first part

consists of trucking and warehousing activities for shipping the cargo from factories in South China to Hong Kong warehouses. The second part includes air/sea-ground logistics activities from Hong Kong to the receiving end. Ground transport may be delayed due to various reasons including rainstorms, typhoons and customs clearance. Late arrivals may affect integration and consolidation activities, it is necessary to make changes on the shipment plan when late arrivals are observed.

This research examines the stochastic properties of activity processing times and discusses shipment planning under uncertainty.

10:30 AM – 10:45 AM

Tea Break

Registration

8:30 AM - 1:00 PM

4th Floor, S H Ho Academic Building,

Hang Seng Management College

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10:45 AM - 12:00 NN

[ASIAN STUDIES 1] ASIA BUSINESS STRATEGY & MANAGEMENT Room A402 Chairperson: Arthur Cheng-Hsui Chen

(National Yunlin University of Science and Technology) The Study of Brand Matching Effect (Abstract ID 117)

Arthur Cheng-Hsui Chen (National Yunlin University of Science and Technology) Chi-Hua Lin (National Yunlin University of Science and Technology)

A number of studies demonstrate that people enjoy such joint consumption experiences more when the products are labeled with the

same brand. Although much has been discussed about how brand match affecting the consumer’s decision making, little attention was paid to test how strong of the brand match effects. The objective of this research attempts to explore if the brand match effect would be changed by the factors such as discount, waiting time, free gift, country of origin, and country of manufacture. Total six between-subject experimental designs were used to examine the hypotheses. University students were recruited via

convenience sampling, resulted in 362 valid samples. We found that firstly, consumers enjoyed complementary products from the same brand bundle more than the different brand although the different complementary brand offered discount, or provided a free gift. Even the same brand required waiting time vs. other brand without waiting time, consumers still showed their preference to the same brand combination. Secondly, consumers preferred complementary products from the same country of origin and manufacture

more than the different one despite offering discount. Lastly, comparing the matching effects from same brand name or same country of origin, consumers chose complementary products from the same brand more than the different brands although the different brand came from the same country of origin and manufacture.

Application of the Balanced Scorecard in Management: A Case from Taiwan Hair Salon Industry (Abstract ID

151) Mei-Hsiu Tsai (National Taichung Institute of Technology) Kun-mei Pan (National Taichung Institute of Technology)

Balanced Scorecard transform visions and strategies into four perspective of performance measurement, those are financial, customer, internal processes, learning and growth. It is a new-rising management tools for nearly 20 years. Through case interview, survey and counseling, this research taking a salon industry in Taiwan as counselling object. The results of this study show that

companies adopt differentiation strategies, successfully imported balanced scorecard; after import it, the operating profit improved significantly and upgrading. The key for success import balance scoring card are (1)Balance scoring card needed links each perspective of performance measure with organization strategy, target and vision effective. (2) In coordination with strategy, organization needed update in service hardware and software aspects. (3) Links of pay system and balance scoring card needed made

each class employees consensus. (4) Before implementation balance scoring card, needed effective training for employees, let employees has full understanding and commitment on implementation balance scoring card of each perspective. (5) On belongs to services of beauty salon industry, particularly traditional practitioners, can utilize the strengths of its employees hold closer, as long as they can break their conservative attitude, form a consensus, and to improve the quality of education and training, systems work

will be expected.

Dynamic Capability of Innovation and Business Performance: An Example of Taiwan’s High-Tech Industry (Abstract ID 156)

Jin-Kwan Lin (Ming Chi University of Technology)

This research compared two cases that representative enterprises of computer peripherals industries in Taiwan including Asus and Acer. Using three dimensions which involved process, position and path in the study explores the impact of the value chain on dynamic innovative capabilities and firm’s performance. The results of the research show: (1) a positive effectiveness of performance due to dynamic innovation capability, the dynamic innovation capability of the two firms can react on time and be effective when

facing the changing environment, so end up raising the performance. (2) The market dynamism has the moderating effect between the dynamic innovation capabilities and performance in the different position of the supply chain, and their innovation capabilities would adapt to change of external environments. The results of the study can provide a useful reference for policy of dynamic innovation.

Construction of Social Business Strategy, Resource Integration and Marketing Strategy (Abstract ID 206) Shwu-chuan Chen (Ming Chuan University) Sung-po Chen (National Open University)

In recent years, "social enterprise" is a growing trend in the world, Taiwan began in the promotion of relevant institutions and individuals, and gradually establish a social enterprise ecosystem and focus on the development of social enterprises, some people

venture into social enterprises, namely Social enterprises have gradually shine industry in Taiwan. Learn social enterprise business strategy through social enterprise in four cases, the marketing strategy and internal resources, external integration, and through the evolution of the four cases in the organization of the various stages of the life cycle, in order to enhance the competitiveness of social enterprises, so that the business community who would be sustainable.

This article discusses the concept of the social mission of the enterprise value, social business strategy and marketing strategies, and learn how to integrate the social enterprise's internal resources and external resources to integrate social enterprise, understand the connotation of social enterprise business model to enhance the core competence and social enterprises the key success factors.

Page 37: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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10:45 AM - 12:00 NN

[FINANCE 1] FINANCIAL MARKETS Room A403 Chairperson: Eric Tong (University of Auckland) Operational Characteristics of Efficient Microfinance Institutions in the Philippines (Abstract ID 084)

Yung-Jae Lee (Saint Mary's College of California) Xiaotian Zhang (Saint Mary's College of California)

This paper aims to identify operational characteristics of efficient microfinance institutions (MFIs) in carrying out their missions to

serve the needs, access to financial services and entrepreneurial opportunities, of the millions of people at the Base of Economic Pyramid in the Philippines. To measure the efficiency of MFIs in relation to financial and social outputs, we have used data from the Mixmarket, a database for MFIs featuring more than 2100 MFIs as of December 2013. After presenting the results of basic statistical analysis of the data, we have applied data envelopment analysis, an application of linear programming in order to identify relatively

efficient MFIs. For the analysis of financial efficiency, we rely on existing literature for traditional financial institutions. In addition to this we have added two indicators of social performance: impact on women and poverty reach index. We study the relationship between social and financial efficiency, and the relationship between efficiency and other indicators, such as profitability. We also study the relationship between social efficiency and type of institution—Non-Governmental Organization (NGO), non-NGO— and

operational characteristics of the studied MFIs. Our results highlight important variables affecting the efficiency of MFIs. We also make suggestions to guide inefficient MFIs to become more efficient and sustainable over the long-term in serving the needs of the poor in the Philippines.

US Monetary Policy and Global Financial Stability (Abstract ID 112) Eric Tong (University of Auckland)

Conjecturing that US monetary policy may influence banks’ risk-taking around the world, this paper regresses a banks’ default probability metric compiled by the National University of Singapore on the US natural rate gap, a measure of monetary policy stance. The study covers 180 banks over 28 non-US countries. It finds that US monetary policy is the single, significant determinant of

global bank risk. In principle, loose monetary condition in US may spread to another country either by the local central bank’s following of US policies or by capital inflow from US, which would lower local yield. A vector auto regression exercise identifies the former as the major channel of transmission. Because the latter is not, measures like capital control cannot insulate a country’s

banks from the influence of US monetary policies.

Service Innovation in Small CPA Firms: Investigating the Roles of Absorptive Capacity and Institutional Pressures (Abstract ID 140)

Jen Yin Yeh (National Pingtung University) Fang-zu Lin (National Pingtung University)

With the downtrend of economic situation and the fast-moving of information and technology, small accounting firms are facing the

challenges of business operation. Service innovation plays an important role in the development of new markets and creates new business opportunities. An empirical research draws upon institutional theory and innovation theory to develop and test a model of service innovation in small accounting firms. In this study, 219 valid questionnaires of sample data are collected. Structural equation modeling (SEM) is adopted in this analysis of sample data. Results reveal that the institutional pressure is positive related to the

innovation capability, the innovation capability has a positive impact on the service innovation, and service innovation has a positive impact on consequent performance. This leads to the proposal of a new model of service innovation for future research.

Financial Constraints and Momentum (Abstract ID 154)

Chunan Li (National Yunlin University of Science & Technology) Hung-cheng Lai (Overseas Chinese University)

Yi-an Lai (National Yunlin University of Science & Technology)

Current studies have shown that stock price may be influenced by financial constraints, which further influence the stock returns. Moreover, if the investors overreact, abnormal fluctuations will occur in stock price. Therefore, abnormal return can be gained by adopting momentum strategy. As existing literature has not studied the relation between financial constraints and momentum effect directly, this paper aims to classify different degrees of financial constraints with three methods, namely dividend payout ratio, WW

index and KZ index, and use the prior period cumulative return rate of individual share as the base for establishing price momentum strategy. It attempts to discuss whether it is feasible to operate momentum investment strategy by financial constraints. The results indicate that, momentum strategy that includes financial constraints has obvious momentum return. Therefore, financial constraints play an important role in momentum profiting strategy.

Page 38: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Tuesday, July 21st

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10:45 AM - 12:00 NN

[KNOWLEDGE MGT 1] KNOWLEDGE MANAGEMENT & STRATEGY Room A404 Chairperson: Elena Revilla (IE Business School)

Context Effects on Decision Strategy Selection (Abstract ID 026)

Jeffrey Lim (University of Sydney)

How uncertainty information is processed and evaluated in decision making is a topic that has captivated decision research for many decades. Often, monetary gambles are used to mimic the inherent uncertainty in decisions experimentally. However, some

researchers raised concerns over this paradigm as research has demonstrated that the context of the decision may come into play when making decisions, while others found the way information pertaining to the decision is presented is crucial as well. In acknowledging these findings, this paper seeks to further understand how decision strategy selection and subsequent outcome might be impacted by these problem elements under uncertainty. Specifically, it investigates the impact of decision context on decision

strategy selection. In this study, 252 participants were presented with an identical decision but in the guise of two different contexts – as a gamble and as a business decision where a choice between two options was to be made. As such, the manipulation is solely on the decision context. Results from this study supported previous studies that demonstrated context effects. In addition, it found that while

decision performance (i.e. making a correct choice) improved significantly when the decision is presented in a business context in contrast with a gamble context, participants’ choice of strategies was also found to vary depending on the problem’s context. Suggesting that context led to participants’ using strategies that either focused on the outcomes only, or those that utilised both the probabilities and outcomes in reaching their decision. This was despite the case where both of these decision problems presented

essentially have the same underlying information.

A Contingency Knowledge-Based Perspective of Innovation Strategy: The Differential Effect of Knowledge Sources (Abstract ID 076)

Elena Revilla (IE Business School) Zhijian Cui (IE Business School)

Beatriz Rodriguez-prado (University of Valladolid)

Using a contingent resource-based view (RBV) of the firm and the strategy typology by Miles and Snow (1978), this study attempts to examine how firms’ innovation strategy determines the choice of different knowledge sources (own-generated, bought-in and co-developed) and their impacts on innovation performance. This study uses data from the Community Innovation Survey (CIS2008), covering 9,054 sample firms from 14 European countries. The results derived from multiple-method empirical analysis provide

strong support that investments into acquiring different knowledge sources will generate different values, depending on key contextual factors. In particular, we find that, for effectiveness-oriented firms, investments in own-generated and bought-in knowledge will improve innovation performance while for efficiency-oriented firms, only investments in bought-in knowledge will create a significant impact on innovation performance. Additionally, firms that simultaneously pursue effectiveness and efficiency

through a balanced portfolio of knowledge sources, including own-generated, bought-in and co-developed knowledge, will create the maximal innovation performance. Therefore, an effective distribution of investments into knowledge resources requires careful consideration of a firm’s innovation strategy.

Customer Knowledge Creation through Knowledge Sharing: Model Development and Cross Cultural Investigation (Abstract ID 167)

Hua-Hung Robin Weng (Yuan Ze University) Sadia Deen (Yuan Ze University)

This study therefore investigates and develops a customer knowledge creation model using part of Nonaka’s concept of Ba (place) together with other supporting literatures. The model was further compared across two cultures (Gambia & Taiwan) to investigate if cultural differences will impact on the model fit. The results of the Gambian study showed that customer knowledge can actually be created by adopting the concept of Ba. This means that individual face to face knowledge sharing, group face to face knowledge

sharing & virtual knowledge sharing are 3(three) Ba’s thus leading to customer knowledge creation and hence proved to be the platforms through which customer knowledge can be created. Though great model fit was achieved for Gambia but not for Taiwan. This further proved our research hypothesis that the structural models between these two countries are significantly different thereby highlighting culture differences and questioning standardization strategy. This model can be beneficial to any company that

depends on customers to increase sales and survive in the competitive market of today.

Page 39: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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10:45 AM - 12:00 NN

[MS/OR 2] MS/OR II Room A411 Chairperson: Karolina Glowacka (Hang Seng Management College)

Using Markov Modeling for Population Forecasting to Assess Inpatient Demand (Abstract ID 159)

Nuanpan Buransri (School of Industrial Engineering, Suranaree University of Technology) Phongchai Jittamai (School of Industrial Engineering, Suranaree University of Technology)

The change of the population structure affects health care system, especially the significant change in the number of the elderly. The

study of demographic change is crucial for long-term planning on health care system. The rapid increasing of the elderly has impacted the population structure of many countries, leading the societies to become the aging societies. Such changes have affected the social, economic, as well as resource allocation mechanism in the long run. It is essential to study population structure to support health care service system and to accommodate an increase of the elderly in any society. Therefore, this research aims to

use the Markov Modeling to forecast population and patient demand in hospitals of interested area. The study examines both the changes in the age and gender demographies. Annual demand of population will be predicted and used to assess the expected resource requirement for patient service in the long run. The results show that the elderly population and the proportion of service for elderly at hospitals tends to increase during 2015 to 2025 so the average daily demand for beds is growing, especially for those

used by the elderly. Results from this study can be used as a tool for decision-making to determine resources required for the health care.

Gasoline Shipper’s Modal Shift towards Greener: From Road to Rail via Contract in Thailand (Abstract ID 166) Kannapha Amaruchkul (National Institute of Development Administration)

Kiattisak Sakulphan (Sripatum University) Consider a shipper who faces random daily demand to transport gasoline. In Thailand, two main modes of gasoline transportation are road and rail. The shipper wants to establish a long-term contract with the railway company, hoping to achieve transportation cost savings and CO2 emission reduction. The contract specifies an upfront payment for reserving bogies (which are needed for

railroad tank cars) and a rail freight rate. The shipper can also use a trucking company to transport the excess demand, but its freight rate is higher. The shipper has to determine the number of bogies to be reserved upfront at the beginning of the planning horizon, before the random daily demand is materialized. We provide a closed-form expression for the total expected transportation cost and CO2 emission throughout the planning horizon. Through our

numerical example, we show how to construct a long-term contract which achieves both cost savings and CO2 emission reduction. To reduce the CO2 emission, there must be an upper bound on the upfront fee, because the smaller the upfront fee, the more tank cars reserved and more volume transported via rail.

Hierarchical Entities in Simulation of Container Ships at Port (Abstract ID 205) Karolina Glowacka (Hang Seng Management College)

In this presentation we discuss an innovative method of modeling container ships as three-level hierarchical entities to aid in more detailed modeling of loading and discharging the vessels at a port. The entity levels represent containers, cargo holds, and ships respectively. This allows us to represent more realistic ship-to-shore quay crane operations, where no more than one crane can

operate simultaneously on one or two holds. This is an important consideration, as the work load on a vessel per hold may vary greatly. This is particularly critical in variable-in-time crane assignment models, where crane allocation per vessel can change during the operation. We implement our method in Simio and combine it with Simio crane object library to demonstrate loading and discharging operations on vessels of various sizes.

Page 40: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Tuesday, July 21st

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10:45 AM - 12:00 NN

[SUPPLY CHAIN 4] SUPPLY CHAIN PURCHASING & LOGISTICS Room A412 Chairperson: Eugene Wong (Hang Seng Management College)

Product Recovery Planning and Logistics Network Design in Closed-Loop Supply Chain Environments (Abstract ID 056)

Eddine Dahel (Middlebury Institute of International Studies - Monterey) Recovery of used products and their remanufacturing into new ones has gained justifiable popularity among environmentally friendly

companies in recent years. For a remanufacturing operation to function effectively the existing logistics network of facilities must be redesigned in the form of a closed-loop system to handle the arising forward flows of goods to the customer and return flows of cores from end users. At the same time the organization must plan the quantities to collect, disassemble, store and remanufacture in such a way to meet demand at the minimum cost. This paper presents a multi-period cost minimization mixed integer programming model

that simultaneously solves for the location of the remanufacturing/distribution and disassembly facilities, the transshipment, production, stocking, and disposition of the optimal quantities of remanufactured products and cores.

Pharmaceutical Procurement and Supply Modeling (Abstract ID 083)

Galia Novakova Nedeltcheva (Sofia University) Kamen Spassov (Sofia University)

In order to improve access to effective and affordable pharmaceutical and other health products, it is necessary to adopt a set of policies and principles on procurement and supply management that aim to support the timely procurement of quality assured pharmaceuticals in sufficient quantities, reduce cost inefficiencies, ensure the reliability and security of the distribution system, encourage appropriate use of health products and continuously monitor all procurement and supply management activities.

The present research considers that procurement and supply management activities are also fundamental to the provisioning of the hospital market in Bulgaria. To avoid stock-outs and treatment disruption it is of paramount importance to carefully plan all such activities early enough and to react promptly to any problems that may arise. Besides, the present study deals with a generalized methodology for offer assessment for drugs supply on the hospital market in Bulgaria. The purpose of this paper is to explain the

procurement and supply management policies for the benefit of common estimation of supplier’s offers and set a general regression model for the purpose of such supplier assessment.

Immersive Virtual Reality in Logistics, Data Analytics and Industrial Applications (Abstract ID 204)

Eugene Wong (Hang Seng Management College) Iris Yip (Hang Seng Management College)

Emma Zhou (Hang Seng Management College)

Logistics and supply chain operations are becoming more complex with increasing demand for globalization, outsourcing, cargo hub consolidation, level of customization, division of labour, and fast response to disaster management. The support of technological advancement allows higher data visibility and visualization. The needs and expectations for big data analytics in the supply chain has multiplied. Rapid technological development often involves a massive amount of data without providing an intelligent interacting

analysis platform. An interactive multi-dimensional virtual reality platform for big data analytics is needed for handling logistics emergency and recovery planning in which root causes must be identified immediately, followed by planning of subsequent recovery actions. This paper presents an updated review on current literature examining the impacts and applications of immersive virtual reality on logistics and supply chain as well as other important applications, including healthcare and manufacturing. A systematic

literature review approach is followed over the period 2000-2015. A comprehensive taxonomy is also presented. An analysis of the latest development of virtual reality devices is discussed. Further development on the virtual reality in logistics emergency and recovery planning is presented.

Page 41: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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12:00 NN – 1:15 PM [E-COMMERCE 1] E-COMMERCE & SOCIAL MEDIA NETWORK Room A402 Chairperson: Yoshiki Matsui (Yokohama National University)

A Bibliometric Analysis on Online Shopping Research Area (Abstract ID 077)

Mahendra Singh (Yokohama National University) Yoshiki Matsui (Yokohama National University)

Online Shopping is increasingly becoming popular across the globe. This is relatively a new area of research, which gained significant

growth and attention in last decade. This study conducts a bibliometric analysis of the “Online Shopping” research area by collecting research papers and data from Web of Science (WOS) for the period of 2000 to 2014. A total of 772 papers with 7,313 citations from WOS were found. Based on these papers and citations, it evaluates the research performance of journals, authors, and papers related to “Online Shopping” research area on the three evaluation criteria of productivity, sustainability, and impact. It was found

from the analyses that Journal of Business Research, Marketing Science, Information & Management, and Psychology & Marketing are the top journals from all the three evaluation criteria of productivity, sustainability, and impact. However, research publications on Online Shopping or e-Commerce are fragmented and depending on the content and author’s preference, researches get published in various journals, sometimes related to Technology, Marketing, Operations, or Management area. Benbasat, Izak was the top

author from productivity and sustainability perspective. He wrote 10 papers in 7 different years in the period 2000 to 2014. However, the highest cited paper had 995 citations, written by Gefen, D et al in 2003.

Superior Supply Chain Performance by Cloud Computing: Lessons Learned From SCM World (Abstract ID 081) Galia Novakova Nedeltcheva (Sofia University)

Kamen Spassov (Sofia University)

Shahram Taj (Lawrence Technological University) For companies in any supply chain to achieve their upside potential, more efficient means of collaboration, communication, shared risk and orchestration are needed. Information technology (IT) refers to the use of computer-based programs to store and manipulate information. IT advances directly can correlate to supply chain management improvements, such as through the rise of effective

virtual supply chains. Supply chain information collaboration system bases on cloud computing technology provides efficient supply chain information system like software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS). With the availability at anytime and anywhere cloud services provide sharing of resources of its services to supply chain. We discuss the basic idea of cloud computing to provide an efficient and scalable solution for supply chain management and also give real-world

examples of applications and highlight some vendors who provide cloud computing for SCM.

Page 42: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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12:00 NN – 1:15 PM

[ORG BEHAVIOR 1] ORGANIZATION BEHAVIOR I Room A403 Chairperson: Yuen Lam Bavik (Lingnan University)

Effects of Ethical Leadership and Moral Efficacy on Employees’ Intention to Engage in Ethical Behaviors: The Social Comparison Perspective (Abstract ID 040)

Pokman Tang (Lingnan University) Yuen Lam Bavik (Lingnan University)

Robin Stanley Snell (Lingnan University) Shiuho Wong (Lingnan University)

The literature of behavioral ethics has so far focused on investigating the contextual factors that determine employees’ ethical

behaviors. Integrating social comparison theory with research on ethics, we propose that both ethical leadership (as a contextual factor) and an employee’s moral efficacy (as an individual factor) may influence the employee’s intent to engage in ethical behavior in the workplace. Specifically, we argue that the social comparison process serves as a dynamic mediating mechanism accounting for the main effects of ethical leadership and moral efficacy on employees’ intention to engage in moral acts. Theoretical contributions,

methodological issues, and directions for future research are discussed.

College Students’ Spending Patterns from Maslow Financial Hierarchy of Needs’ Perspective (Abstract ID 163) Yuh-Jia Chen (Palm Beach Atlantic University) Tsz Kwan Fan (Palm Beach Atlantic University)

This study examines university students’ resource allocation behavior after gaining hypothetical one million dollar based on Maslow Financial Hierarchy of Needs’ perspective. The results showed participant allocated their money in the following categories: Deposit in a Bank (28%), Spend Money on Personal Need (18%), Invest in Stock and Business (17%), Give Money to Family and Friends (13%), Give Money to Church and Charity (12%) and Spend Money on Personal Enjoyment (8.6%). Participants considered safety is the first

choice, personal-needs is the second and increase income is the third. The results confirm Maslow Financial Hierarchy of needs.

On Corporate Decisions (Towards Fiasco Prevention) (Abstract ID 207) Thang Nguyen (California State University Long Beach)

We take the view that corporate decisions are generated, individually or collectively, most likely with feeling, intention, belief, ethics,

and/or other mental abilities. A decision can be extremely good or bad or anything in between with respect to some perspective. In a decision there are: (i) the deliberation of decision alternatives qualitatively or quantitatively, and (ii) the outcome of the selected alternative. There is the possibility that a good decision or “no decision” might yield bad outcome. We propose a systemic, biological spectrum-based approach to the understanding, explaining, evaluating and predicting of decisions for appropriate outcomes towards

corporate fiasco prevention.

Page 43: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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12:00 NN – 1:15 PM

[SERVICE MGT 2] SERVICE INDUSTRIES & PERFORMANCE Room A404 Chairperson: Alka Nand (University of Melbourne)

Impact of Supply Chain Collaboration on Organisations’ Sustainability Performance (Abstract ID 059) Alka Nand (University of Melbourne)

Ananya Bhattacharya (Monash University) Prakash Singh (University of Melbourne)

Frank Wiengarten (Esade Business School)

While supply chain collaboration has sometimes proven difficult to implement, once implemented, it has the potential to offer significant improved performance for the organisations involved. This study aims to examine the impact of collaboration on all the dimensions of the triple bottom line performance (environmental, social and economic). The data used for this study was obtained from the fifth round of the Global Manufacturing Research Study (GMRG). Multi-level regression analysis results show that

collaboration had a positive impact on all three components of the triple bottom line. The results further show that country level factors such as economic outlook and social sustainability can also influence overall performance. We discuss the implications of the findings for practice and future research.

IT's Role and Value in Service Innovation (Abstract ID 105) Pei-Fang Hsu (National Tsing Hua University)

Hsiuju Rebecca Yen (National Tsing Hua University) Min Chen (National Tsing Hua University)

Information technology (IT) is increasingly applied to develop new services, being a crucial role in innovation. Using IT has many benefits such as enhanced work efficiency and increased productivity. However, as IT is becoming a commodity, most companies cannot create a unique advantage through using IT alone. More importantly, some characteristics of IT (e.g., automation,

standardization) may restrict creativity in innovation processes. Therefore, a disputed issue for researchers and practitioners is whether IT is a stepping stone or a stumbling block in developing innovative services. To illuminate whether and how IT matters in service innovation, this study divides IT resources into two categories: operand resources (i.e. IT infrastructure and human IT resource) and operant resources (i.e. process of utilizing IT to develop innovative services), to examine IT’s dual roles and their

impacts on service innovation. Using a sample of 245 firms in service industry to test our proposed model, we found that (1) IT’s role as operand resource indeed cannot directly affect innovation outcome, but IT’s role as operant resource can. (2) Through innovation-oriented HR system, firms can convert IT operand resources into IT operant resources. Our study proposes and validates that innovation-oriented HR system is a critical role which enables firms to transform IT operand resources to operant resources. The

results provide managerial insights that IT is still necessary in service innovation, but firms need an innovation-oriented HR system to trigger employees both within and outside IT department to effectively use IT in service innovation processes, though which, firms receive competitive advantages.

The Effects of Retail Multiple Channel Integration on Service Innovation and Performance (Abstract ID 131) Tricia Chiu-hua Chiu (Yuan Ze University) Cindy Yunhsin Chou (Yuan Ze University)

Ja-Shen Chen (Yuan Ze University) Marching into the mid-second decade of the twenty first century, business environment has been changed drastically toward more advances in technology and globalization. The boundaries among industries and among enterprises have become blurred. Companies

have to aggressively search to associate with business partners or even competitors to form their own ecosystems to co-produce and co-create values and remain competitive. Nevertheless, how companies are able to positioning themselves in current dynamic and complicated situation and managing the relationships with other actors in the eco-systems are critical. In this study, we aim to examine the retail multi-channel integration effects for business to consumer relationships on customer experience and the

consequence of innovation performance. A research framework of multiple channel integration on customer experience along with several hypotheses was proposed. The constructs of multiple channel integration and customer experience were defined and their measures were developed. We are still in the stage of conducting the pilot test and plan to receive primitive results for presentation and discussion in July. We hope to gain deeper insights to the field of m Tjakraatmadja ultiple channel in business ecosystem and its

relations with innovation performance. We also hope to provide guidelines for companies to realize how to play different roles and interact with other actors in their own ecosystem.

Page 44: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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12:00 NN – 1:15 PM

[SUPPLY CHAIN 5] SUPPLY CHAIN RISK & RESILIENCE Room A411 Chairperson: Qiang Zhou (Hong Kong Shue Yan University) The Improvement of Supply Chain Resilience activated by Smart Supply Chain (Abstract ID 074)

Yu Cui (Otemon Gakuin University) With the establishment of highly advanced and sophisticated smart supply chain, enterprises are able to improve their

competitiveness, and meanwhile, effortlessly overcome the issues which cannot be resolved under the traditional supply chain operation. When we intensely show our concern to the construction of smart supply chain, the fragility of supply chain caused by continuous pursue of high efficiency cannot be neglected. Resilience resembles to the immune system of supply chain, the more we pay attention to it, the more robust and stable the supply chain is. Henceforth, through the synergy effect of the acquired experience

during the enhancement of resilience and the accumulation of information and network technology which progresses during the establishment of supply chain, operation of supply chain will turn out to be more simple and secure. Meanwhile, improvement of customer satisfaction degree will also benefit from it. In this paper, we propose a relationship model that is utilized to define the mechanism of improving SCR in order to achieve smart supply chain.

The Research on Developing a Supply Chain Risk Management Strategy Evaluation Simulation Model (Abstract ID 155)

Yun-Feng Wu (National Chengchi University) Woo-Tsong Lin (National Chengchi University)

As part of the division of labor and globalization, enterprises, customers and suppliers are located in various countries and regions. Complex, globalized supply chain network have greatly increased total supply chain risks. Therefore, improving the management of risk associated with the supply chain has become important to many enterprises. A supply chain risk management strategy evaluation simulation model is proposed in the present research. The simulation model, which constructed by using System Dynamics approach and the supply chain risk factor framework proposed by Chen and Lin [4], is used to evaluate the performance of supply chain risk management strategies, and is a useful tool for managers to assess supply chain risks as well as to test and select proper supply chain risk management strategies.

Impact of Cross-Border Mergers and Acquisitions on Supply Chain Before, During and After Financial Crisis (Abstract ID 187)

Fang Chen (University of New Haven) Suhong Li (Bryant University)

This study focuses on stock market reaction to supply chain of acquirers (acquirers and their major suppliers and customers) in the event of cross-border mergers and acquisitions (M&As) before the financial crisis (between 2000 and 2006), during the financial crisis (between 2007 and 2008) and after Financial Crisis (between 2009 and 2014). In general, the findings of this study show that before,

during and during the crisis, cross-border M&As have the strongest negative impact on the acquirers, followed by their suppliers. The market reaction to the supply chain is worse during the crisis. In addition, it is also found that there exists a delayed market response to the acquirers’ suppliers and customers in the event of cross-border M&As. The study also shows the M&A strategy has impact on the market reaction during the financial crisis. Acquirers that pursued a

highly related synergy strategy received no significant return. However, its suppliers received a significant negative return. Acquirers that pursued narrow diversification strategy received positive return, while its customers received negative return. In addition, for the acquirers that pursued an unrelated/low related diversification strategy, the market reaction to the whole supply chain is insignificant. The implication of this study is discussed at the end.

Supply Chain Information Sharing (SCIS): A Preliminary Literature Review (Abstract ID 194)

Qiang Zhou (Hong Kong Shue Yan University) T S Lee (Hang Seng Management College)

Information sharing is to make operational, tactical, and strategic information available to business partners in supply chains. Supply chain information sharing (SCIS) has been a well-established research area in supply chain management since 1990s. In the

beginning, a vast number of modeling studies endeavored to investigate information sharing issues. Some comprehensive reviews on this stream of studies were provided by researchers. Gradually, more empirical studies on SCIS were conducted. It is necessary to review relevant literature on these two streams. In this paper, we attempt to summarize our observations on the development of SCIS research area and to explore the future research direction.

Page 45: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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12:00 NN – 1:15 PM

[SUSTAINABILITY 2] SUSTAINABILITY Room A412 Chairperson: Susan Bosco (Roger Williams University) Improving Recycling Rate and Reducing Contamination of Recyclables through Innovative Bin Design (Abstract ID 078)

Jenson Chong-Leng Goh (SIM University) Deliang Loo (Singapore National Environment Agency)

Chung Siang Chong (Singapore National Environment Agency) Yan Weng Tan (SIM University)

The human population is growing at an alarmingly rate towards the 10 billion mark. This human population growth demands a huge

amount of resources to sustain. Plastic, aluminum and paper used for food packaging in the global food supply chain are becoming scarce in order to support this growth. Recycling these resources is one of the key strategies that can help to alleviate this challenge. However, driving an effective recycling program is not a trivial endeavor, as there are myriad of factors that may influence the recycling intention of individuals. This study sheds insight on how to increase the recycling rate and reduce the contamination rate

during the recycling process through an innovative bin design. The study describes a community-based participatory research (CBPR) methodology that had been undertaken by Singapore’s National Environment Agency, a statutory board, and Ngee Ann Polytechnic, an institution of higher learning, to achieve the identified objectives. As far as we know, the study is one of the few studies that looked into the influence of bin design on the individual’s recycling intention. Our results showed that by improving the bin design,

the recycling rate had increased by 48%, while the contamination rate had fallen by 43% in the polytechnic’s campus. This provides empirical support to justify the importance of a well-designed recycling bin in a recycling program. Our study contributes to research and practice by providing a roadmap on how to design a better recycling bin that can increase the recycling rate through the

adoption of our CPBR methodology. It also provides bin design that practitioners can readily adapt to improve the recycling rate. This is important as involving the community and achieving a high recycling rate are critical in sustaining the demands of our global food supply chain.

Truckload Utilization in Bin Packing and Its Initiatives in Mitigating Carbon Emissions and Operation Cost in Third-Party Logistics (Abstract ID 203)

Eugene Wong (Hang Seng Management College) Iris Yip (Hang Seng Management College)

Emma Zhou (Hang Seng Management College) Carbon emission reduction in logistics and transportation industry has been highlighted in recent world economic forums. Logistics firms have been seeking ways to effectively improve operation efficiencies and mitigate carbon emissions. An operations review on a third-party logistics firm is conducted. The truckload utilization and its relationship with truck capacity, loading volume, fuel

consumption, truck size, travelling distances and number of destinations are analyzed. Determinant factors are selected via factor analysis for developing truckload utilization model in solving bin packing problems. A best-fit model to improve the truckload utilization and reduce the usage of trucks is established as a basis for the future development of a truckload utilization system. Operation costs and carbon emissions could be reduced through the improvement of truckload utilization in the third-party logistics

firm.

The Little Market That Did - A Case of Human Resource Sustainability (Abstract ID 211) Diane Harvey (Roger Williams University) Susan Bosco (Roger Williams University)

The saga of the Little Market took place over a period of months during which a significant upheaval occurred in the privately owned, long-successful business. In an unheard of chain of events, non-unionized workers and managers engineered a change in the top management of the company. Their willingness to sacrifice their livelihoods in support of one person exemplifies the impact that can be made by a single, authentic, leader. This leader behaved in ways that illustrate the power of human resource sustainability.

Although he was likely unaware of this relationship, this case provides insight into the manner in which the practice of human resource sustainability affects many stakeholders - individuals who are part of the organization as well as customers. The business

name and actors are disguised per request.

1:15 PM – 2:30 PM

Lunch Block M Canteen

2:30 PM

Ngong Ping 360 Trip

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9:30 AM – 10:45 AM

[CASE STUDIES 1] CASE STUDIES I Room A402 Chairperson: Danny Ho (Hang Seng Management College) Application of Data Mining in Energy Industry: A Case Study of SOx Prediction (Abstract ID 080)

Jongsawas Chongwatpol (National Institute of Development Administration) Power producers are always looking for ways to proactively monitor plant operations so that the emission of toxic substances in the combustion process is complied with the environmental regulations. One of the prominent strategies is to apply advanced data

mining techniques not only to provide plant-wide signals of any unusual operations, but also to identify factors affecting the level of toxic substances and combustion efficiency. Since SOx is a key contributor to the air pollution, this study focuses on promoting both corrective actions and preventive maintenance related to factors that impact the SOx emission. This study provides a step-by-step guidance on how to conduct data mining project to explain and predict the leading causes of variation of emission of SOx. The

analysis starts from analyzing the flow of the electricity generation to monitoring the flue gas treatment process and the quality of coal. A case study from a coal-fired power plant in Thailand is conducted to demonstrate the practical validity of the data mining approaches.

The Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company (Abstract ID 148)

Chia-Chi Chang (College of Management, Yuan Ze University) Wen-Ye Hwang (College of Management, Yuan Ze University)

In marketing practices, it is generally believed that to attract a new customer costs more than to keep an existing customer (Keaveney, 1995), and the key to keep customers is to engage them in using the product or service continuously and extensively

(Zeithaml, Berry, and Parasuraman 1996). How to sustain customer loyalty is undoubtedly the most important issue for marketers nowadays. However, fierce competition in the marketplace makes motivating continuous and extensive patronage of customers the most difficult task for marketers. Thus, this present study attempts to explore whether the modern wisdom of the association between continuous and extensive usage and loyalty remains truthful.

Using the existing customer database of a telecommunication company, this research first explores the relationships among a number of usage variables in the database, such as customers’ network usage, frequency of use, minutes of use, percentage of overcalling, monthly billed amounts and tenure with the service and etc. Preliminary findings suggest that certain aspects of continuously or extensively using telecommunication service do not always lead to lower churn rate, indicating that more usage does

not necessarily lead to higher loyalty. Based on these findings, this present study further investigates factors contributing to the violation of the inverse relationship between usage and loyalty, and the profiles of customers who do not follow this pattern in the telecommunication industry. Findings are expected to provide valuable insights into strategies of practicing precision marketing, especially when serving

customers whose behaviors are not accordant with the modern wisdom. In addition, attention will be drawn to revisiting the presumed inverse relationship between usage and loyalty.

Strategic Communication in Shadow Negotiation toward Alliance Building in the Logistics Industry: The Case of the Land Transport Federation of Thailand (Abstract ID 160)

Judhaphan Padunchewit (National Institute of Development Administration)

The case reviews the overall background of an organization called The Land Transportation Federation of Thailand (“LTFT”). Founded in 1998 to consolidate the six powerful players of logistic service providers as the founders, its initial aims were to survive during great economic crisis facing the country during that time, and to fight collectively against corruption practices. LTFT had practiced the art of negotiation to increase their leverage and visibility among multi-stake-holders (particularly the government), playing the

roles of watchdogs and game maker in the logistics industry. In 2008, in anticipating the needs to strengthen the whole logistics industry, LTFT ignited the existing system by initiating moves to recruit more member organizations to join forces in pushing forward the establishment of Thailand Logistic Council (TCL). Fourteen more organizations were willing to work collaboratively towards becoming TLC as strategic alliances. This could not be accomplished

without support from the Ministry of Transport and Communication. The concept of Quanxi -- the Chinese concept long practiced in Thailand, which emphasized the importance of social linkages and social obligations based on reciprocity in face saving and face giving, and the harmonious relationships -- was conscientiously put into practice.

With the 2016 approach of the ASEAN Economy Community, LTFT anticipated both opportunities and threats lying ahead. Two targeted groups of the logistics industry “Super Power Players” that LTFT had to learn to cooperate and negotiate with were the local Thai Super Powers and the foreign Super Powers. The case illustrates that business must be done within the framework of negotiated relationship. The case also illustrated other related factors -- i.e., power, time, information, etc. -- were critical to the

success of the multi-partied negotiation, and demonstrated that LTFT leaders, in performing roles as negotiators, took into serious account.

Registration

9:00 AM - 1:00 PM, 2:00 PM- 5:30 PM

4th Floor, S H Ho Academic Building,

Hang Seng Management College

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9:30 AM – 10:45 AM

[CASE STUDIES 1] CASE STUDIES I (Con’t)

An Exploratory Study of Contextual Influence on Use of Different Logics in Ethical Decision Making (Abstract ID 219)

Danny Ho (Hang Seng Management College) This paper examines the influence of contexts on use of different logics in ethical decision making. The paper argues that Chinese can (1) hold both seemingly conflicting logic of appropriateness (which follows established social normative rules) and the logic of consequence (which emphasizes calculative utility maximization), and (2) activate and apply both logics at various extent according

to the balance of stakeholders’ interest in solving environmental pollution problem. Three sets of scenario-based questionnaires were developed. The first set presented that a publicly-listed company in China is discharging toxic industrial wastewater from a production line to the environment and charged by a government agency for its breach of the Water Pollution Law. Building on that base version, the second and third sets highlighted the welfare of the company’s

employees and poor people in remote rural areas receiving the company’s financial aid would be jeopardized from the stop of production, respectively. Data were collected from a convenient Chinese college student sample in Hong Kong through survey. One hundred respondents were randomly divided into three groups with similar size and completed the respective versions of self-administrative questionnaires.

Statistical analysis showed that respondents across three groups predicted similarly that the company would most likely to file an appeal and continue production until the announcement of final appeal result. This may be attributed to the strong influence of the logic of consequence. However, the perceived likelihood for the company to slow down production in the second and third groups was found significantly lower than that of the first group, which may be attributed to the stronger influence of the logic of appropriateness,

reflecting respondents may have taken the key stakeholders’ interest into consideration. Further studies are expected to examine how different contextual factors affect the activation and use of conflicting logics in making ethical decision.

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9:30 AM – 10:45 AM

[HEALTHCARE MGT 2] HEALTHCARE MANAGEMENT II Room A403 Chairperson: Lai Kuen Law (Hong Kong Shue Yan University)

Assessment of Need for Lean Thinking at Emergency Department in Oman through Exploration of Factors

Affecting the Efficiency of Services from Patients’ Perspective (Abstract ID 065) Shahid Al-Balushi (Sultan Qaboos University)

Yahya Al-Farsi (Sultan Qaboos University) Abdullah Al-hajri (Sultan Qaboos University)

Rashid Al-abri (Sultan Qaboos University) Prakash Singh (University of Melbourne)

Amrik Sohal (Monash University) Healthcare services provided by Emergency departments (ED) worldwide are required to function with maximum efficiency. Application of Lean Thinking principles in ED context was found to improve the efficiency in delivering services. Developing countries,

including Oman, suffer from a dearth of information in exploring this area. The aim of this study was to assess the need for Lean Thinking in the ED in Oman through exploration of the attitudes, perceptions, and experiences of patients towards services provided in the ED in Oman. A qualitative study was conducted among 10 participants who were recruited based on convenient sampling at an ED at a tertiary teaching hospital in the Muscat region, the capital city of Oman. Semi-structured face-to-face interviews were

completed that covered aspects relating to efficiency of healthcare services and in relation to Lean Thinking principles. A framework approach was used to analyse the qualitative data. Participants identified several factors affecting the efficiency of healthcare services at the ED that are linked to Lean Thinking principles. The main themes highlighted were the untimely provision of services and communication barriers with healthcare providers. The study provides a supportive evidence for the need for application of Lean

Thinking principles in the ED in Oman, as from patients’ perspective, the main obstacles to efficiency were unnecessary waste of time and communication barriers.

Generation Change! Work-family Conflict Change? An Empirical Study of The Antecedents of Generation Y’s Work-Family Conflict (Abstract ID 073)

Lai Kuen Law (Hong Kong Shue Yan University)

For a long time, work and family life have been the two most important domains for the working population. If these two domains are mutually incompatible, an individual’s well-being will suffer. There is an extensive body of research on work-family conflict in the last few decades. However, with the change of workforce structure and the emergence of Generation Y (Gen Y), a key and sizable workforce in the contemporary labour market, are there any differences in Gen Y’s work-family conflict experience compared to their

predecessors? In addition, most of the existing research has focused on work-family conflict in the previous generation’s workforce. Very little attention is paid in these studies to the differing impact of work-family conflict in Gen Y. Within the same generational cohort, people

will experience similar external environmental conditions, which in turn will shape specific preferences, beliefs, behaviours, values and tendencies. Gen Y is characterised as a tech-driven segment. They grew up with technology, hyper-connected lifestyle. With this rapid improvement in technology, on one hand, the rhythm of life has also speeded up. This tends to ameliorate employees’ work-family conflict. However, on the other hand, constant access to work material also makes people work all day. Will this ameliorate or

exacerbate employees’ work-family conflict? Therefore, this research aims to investigate the antecedents and to what extent Gen Y workers experience work-family conflict in Hong Kong. The key contributions of this research are that it has shed light on factors affecting Gen Y employees’ experience of work-family conflict, especially by providing more insights into the impact of economic, social-cultural and technological influence, and

also enhance the development of human resource policies by adding to the body of knowledge on this area, as Gen Y is claimed to be the key portion of the contemporary workforce.

Apologies in Health Care Disputes and Risk Management (Abstract ID 170) James Chiu (JC Professional Mediation Practice)

Conflicts and disputes are unavoidable in any sector of the society, and the health care sector is no exception. Apart from

compensation in various forms, patients/relatives may want to have a chance to vent their grievances, receive explanations, assurances and even a simple apology. Overseas experience has demonstrated the benefits of sincere apologies to both parties, such as healing humiliation, freeing the mind from guilt, removing the desire for vengeance and ultimately mend, or even enhance, the relationship between health care providers (HCPs) and the patients/relatives. Studies have shown that, after medical injuries, more

patients want an apology or explanation than those who want financial compensation. Apologizing appears to be a growth phenomenon overseas. From the perspective of risk management, if an apology is given at an early stage, it can promote early resolution of a dispute and result in significant savings. However, there are risks with apologies, as they may be interpreted as admission of guilt. That is why traditionally many HCPs have been advised by their lawyers not to apologize. At present, apologizing

is 'safe” in mediation because of the observance of confidentiality by the Parties. It will even be safer if there is a law which specifies that an apology does not constitute an express or implied admission of fault or liability by the person in connection with that matter. Experience from overseas indicates that such legislation is particularly useful in healthcare-related disputes. It will also enhance the scope of risk management for all industries. James Chiu was the first person to talk about legislating apology in Hong Kong in 2008.

The Department of Justice sees the advantages and is actively studying whether an Apology Ordinance should be enacted in Hong Kong. If such an Ordinance is passed, it may be the first apology legislation in Asia.

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9:30 AM – 10:45 AM

[STATISTICS 1] STATISTICS I Room A411 Chairperson: Ricky Wong (Hang Seng Management College) Anchoring-and-adjustment Heuristics in Retirement Protection (Abstract ID 208)

Ricky Wong (Hang Seng Management College)

Cognitive heuristics refer to the psychological short-cuts that people use when making decisions. Although heuristics are used to help make judgements and decisions in complex situations with minimal effort, they could lead to systematic biases. Anchoring-and-adjustment heuristics are powerful and prevailing in different contexts. On the other hand, many countries are facing issues associated with aging population. Different retirement protection is considered important in terms of maintaining a good quality of

life upon retirement. It is worth examining whether anchoring-and-adjustment heuristics exist when individuals make decisions on their savings that have long-term impacts on their quality of lives upon retirement. The proposed experimental studies consider how individuals make decisions in the mandatory retirement protection in Hong Kong Special Administrative Region (HKSAR) and voluntary retirement protection in the United Kingdom (UK). We are left to wonder

whether information relating to MPF and ISA provided by financial institutions may serve as an anchor and individuals are able to adjust sufficiently away from the anchor. It is common that instruction about how an ISA or MPF form should be completed is made available by financial institutions. Whether such an instruction anchors individuals’ decisions is questionable. The speculation is that individuals may anchor to a high percent assigned to a risky investment in a sample form, resulting in allocating a high percent

of their contributions to risky choice. Owing to this isomorphism, a sample form with a low contribution to risky fund may possibly lead to a low percent of savings allocated to risky fund. Two experiments will consider whether trivial changes in MPF and ISA instruction anchor individuals’ decisions, resulting in different investment behaviour. The experimental results will have strong potential for practical application, by providing prescriptive advice to investors, guidelines to the governments in terms of regulation

and those to financial institutions.

A New Approach for an Adaptive Statistical Control Charting (Abstract ID 082) Galia Novakova Nedeltcheva (Sofia University)

In the present paper it is proposed an approach to design an adaptive control chart for the presence of autocorrelation, as one of the main statistical tools for quality process improvement. It is shown that serious errors concerning the “state of statistical process control” may result if the correlation structure of the observations is not taken into account. There is often serial correlations or cyclic patterns in industrial data as it appears in the experimental data in this study, and the effects of them need to be investigated.

The study of the effects of the data autocorrelations structure on the analysis of the adaptive sampling interval control charts is motivated by the fact that there has been very little analytical and practical work published on these effects due to its complexity, as well as by the fact that the tails of a first order autoregressive AR(1) process are heavier than in the case of independent variables (if all autocovariances are greater than or equal to zero). In the case study of the capability performance of an automotive-component

production, the author deals with cases where autocorrelation in process data is unremovable and part of the process. It is taken into account that Shewhart's original definition of an in-control process only requires that we can predict (within statistically determined limits) how the process may be expected to vary in the future. Besides, a process that exhibits a stationary serial correlation is predictable. For this reason here the definition of an in-control process is extended to include observations which

may be serially correlated. So that, the Shewhart limits have been modified for the AR(1) models. Finally, the paper summarizes for practical use the step-by-step guide of the proposed procedure for adaptive control charting.

Suitably Presenting Sem Models: Journal and Conference Considerations (Abstract ID 201)

John Hamilton (James Cook University) Sing What Tee (James Cook University)

SEM is a versatile statistical technique for research across disciplines. The materials presented in SEM studies offer differing degrees

of detail. This creates difficulties in assessing the validity and the applications of such SEM studies. This paper provides a working checklist of SEM required quality indicators. This checklist and five additional fixes are designed to assist SEM researchers and to help the reviewing of SEM studies offered for publication.

10:45 AM – 11:15 AM

Tea Break

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The 2nd International Conference Supply Chain for Sustainability

11:15 AM – 12:45 PM

[PANEL 1] GREEN TRADE PACTS & STRATEGIC ALLIANCES Room A403

The panel focuses on strategic alliances and trade pacts that can enhance sustainability of physical and human resources and explores the issues and opportunities created by such alliances

Moderator Minoo Tehrani (Roger Williams University)

Organic Food Green Strategic Alliances: Indonesia Case Study

Jann Hidajat (Bandung Institute of Technology)

Organic food product business are still very small compare to conventional food product, the main problem in the organic food

product is there still some barrier to buy organic product. The barriers are described as lack of awareness, negative perception, distrust, high price, and low availability. In order to countermeasure the barrier, this study is proposing the “green strategic alliances”, which is a CRM framework with Knowledge based and supported by the value co-creation platform.

With the green strategic business of the framework is to educate consumers, build the better product based on the consumer knowledge, and maintain honesty.

European Union: Sustainability Directives Florence Ramillon (University of Toulouse)

European Union (EU) has developed the most extensive directives in regards to sustainability, protection of physical environment, animals and plant species and humans in addition to sustainability regulations for different industries. This study focuses on the directives that deal with reduction of pollution through the Integrated Pollution Prevention and Control (IPPC) for different industries,

such as auto and tanning.

NAFTA: Anything Green?

Minoo Tehrani (Roger Williams University) This research explores the environmental and human resource concerns due to the lack of sustainable practices of Maquiladora companies that have relocated to Mexico since the start of Bracero Plan and then North American Free Trade Agreement (NAFTA). The study examines the impacts of Maquiladora companies on the physical environment of the communities that they are located. In

addition, the effects on labor force and labor migration are discusses. Furthermore, the study investigates some of the remedies available to deal with polluting Maquiladora companies. The final part of the study proposes strategies that have the potential of alleviating some of the problems created by the lack of sustainability clauses in international trade pacts.

12:45 AM – 1:15 PM

Lunch

Block M Canteen

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The 2nd International Conference Supply Chain for Sustainability

1:45 PM – 3:15 PM

[PANEL 2] GREEN CORPORATE SUSTAINABILITY: WHY DOES IT MATTER? Room A403

Sustainability for Health Care and Human Resource Management: Healthier Living: The panel explores the impact of health care management on enhancing healthier living in communities and how sustainability can be incorporated into a corporation’s human resource management

model to increase the productivity and motivation of employees

Moderator Susan Bosco (Roger Williams University)

Sustainable and Effective Mental Health Neset Hikmet (University of South Carolina)

Cost-effective way to improve access to specialty mental health services in rural and underserved communities, overcoming uneven

distribution and shortage of infrastructural and human resources.

Contextualization via System and Creative Thinking for Sustainable Skill Development

Shirley Yeung (Hang Seng Management College)

According to UNESCO (2010), Education for sustainability (EfS) has international priority, as emphasized by the United Nations Decade of Education for Sustainable Development (DESD 2005-2014), integration of the principles, values, and practices of

sustainable development into all aspects of education and learning is needed to address the social, economic, cultural and environmental problems we face in the 21st century (UNESCO, 2010, p.1). As innovative and proactive educational practitioners, it is believed that the adopting the concepts of WuWei, Demand Chain Management (DCM) of supply chain management (SCM) and the Four Cs of 21st Century Skills - Critical Thinker, Communicator, and Creator can help learners develop sustainable skills which

correspond to the concepts of transversal (non-cognitive) competence with language proficiency, digital skills, social competence and cultural awareness and expression for engaging interconnected workforce of the future.

Green People?

Susan Bosco (Roger Williams University)

Due to the realization that sustainability focused companies outperform peers across industrial sectors (Kearney, 2008), there is

increasing study of methods that can be used to achieve sustainability. One area that has been largely neglected, however, is human sustainability. It has been shown that the presence of a sustainability policy has the effect of improving employee morale, a variable that positively affects productivity, satisfaction, and commitment (Cosby, 2014). This presentation will provide elements to be considered when companies decide to improve their human resources sustainability practices. In addition, there are suggestions for

educators to use to better incorporate this topic in the curriculum.

3:15 AM – 3:30 PM

Tea Break

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The 2nd International Conference Supply Chain for Sustainability

3:30 PM – 5:00 PM [PANEL 3] Environmental Footprint - Green Design Room A403

The panel examines the benefits associated with a green design along different dimensions, buildings, transportation system, health, productivity, efficiency & explores how different industries can contribute to

creation of green healthy living environments

Moderator Bilge Gokhan Celik (Roger Williams University)

Teaching Concept-Based Sustainable Architectural Design

Patrick Charles (Roger Williams University, Cornell University Visiting Faculty 2015-2016)

A “concept-based” type of approach to sustainable design implies a systems integration viewpoint within which interdependencies

and feedback loops between different systems are harnessed to achieve a coherent, high performing, whole building. The research discusses a sustainability capstone-level coursework sequence for Master of Architecture students aimed at introducing students to concept-based sustainable design in order to prepare them for future collaboration with engineers and consultants, as well as to provide the students with a framework from which to engage the world of products and suppliers.

Developing a Green Building Index to Measure Sustainability of a Country’s Built Environment Bilge Gokhan Celik (Roger Williams University)

Amine Ghanem (Roger Williams University)

Green buildings are becoming more common all around the world as the awareness towards the environmental, social, and economic impacts of the built environment increases. As the green building industry grows, challenges within the industry arise regarding

assessment of these buildings. There are many green building assessment or certification systems available all around the world. There are, however, no examples yet of a system that can rate a country based on that country’s performance in their built environment. This study presents a draft model that illustrates the research process to identify variables that can be utilized to assess countries’ performance in green buildings ultimately to develop a Green Building Index (GBI) for each country. Results of this

and future studies are significant since they can allow identification of performance in the built environment as a whole rather than a single project. GBI can be integrated into existing sustainability assessment methods such as SSI and EPI to better represent a country’s sustainability performance.

The Use of Bamboo for the 21st Century Buildings Martin Tam (Able Mart Limited)

Taking forward the COP 20 Resolution (2014 Lima, Peru) to adopt Bamboo as a strategic resource to combat global warming, detailed studies in multiple directions must commence without further hesitation.

The last 15 years have seen a dramatic growth in the variety of commercial bamboo products such as flooring, laminated furniture, building panels, high quality yarn and fabrics, activated carbon and bamboo extracts. Bamboo’s appearance, strength and hardness combined with its rapid growth cycle and capacity for sustainable harvesting make it increasingly attractive for advancing socio-enviro-economic growths. The market outlook for bamboo is strong.

These recent developments have created new opportunities for bamboo markets to be targeted for rural development and poverty reduction. In particular, the emergence of near-source value-addition in modern supply chains increases the sector’s potential economic impact on poor rural communities. This presentation attempts to cover the essential aspects and considerations necessary to support the Resolution from plantation to

harvesting, manufacturing to fabrication, marketing to product readiness, in all aspect of human living, from food to travel, from built environment to clothing ...... The search is on ...... , to move human activities along the Bamboo Age .......

Sustainability Innovation

Mr. Chan-Yua Chong (Carbon Care Asia)

The concept of Mobility-on-Demand (MoD) system is introduced as an innovative model of sustainable urban mobility. The concept of one-way vehicle-sharing is the key to the MoD system. MoD systems provide stacks and racks (i.e. vehicle pickup and drop-off points) of light electric vehicles (LEVs) or bicycles throughout a compact city. The shared-use system allows a user to walk to the nearest rack, pick up a vehicle by swiping a smart card, drive the car to the destination, and drop it off at another rack. With regard to the

environmental externalities when compared with the conventional vehicle private ownership, the major benefit of MoD systems with LEVs (e.g. the CityCar) is the instant reduction of roadside greenhouse gas (GHG) emission and other pollutants which are also crucial to the air quality, since there is no tailpipe emission from the LEVs. The environmental and social benefits of the MoD system, including the impacts on the energy consumption, GHG emissions, roadside emissions of the criteria pollutant, and land use,

etc will be assessed. These factors are important for stakeholders to evaluate the effectiveness of the MoD systems and the impacts of this system on the community. The baseline scenario is defined as the private car ownership, which will be used to assess the potential environmental / social impacts of the MoD with LEVs when the system is implemented in Hong Kong.

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The 2nd International Conference Supply Chain for Sustainability

5:00 PM – 6:30 PM

[PANEL 4] Environmental Footprint – Marketing Room A403

Moderator

Joy Field (Boston College)

Green Products: Is It Worth to Develop? Arthur Cheng-Hsui Chen (National Yunlin University of Science & Technology)

The panel explores how different industries can contribute to creation of green healthy living environments focusing on operations

management and marketing Green products concept become a powerful competitive weapon in the market because more consumers concern about the environment. However, in reality, only a small percentage of buyers are willing to make any serious sacrifices to achieve it, due to its higher cost and lower quality. On the other hand, green products are found to be financially unattractive compared with conventional products from company perspective. It also attracts a lot of government support for green products

promotion. Therefore, green product success is likely to require an understanding of its impact on the costs and values of multiple stakeholders to create “win-win-win” outcomes for the firms, customers, and taxpayers that support and adopt the innovation strategies.

Sustainable Marketing Strategies: The Case of Eco-tourism Sharmin Attaran (Bryant University)

Costa Rica is popular among tourists due to its happy locals (pura vida!) and its lack of army. It is also popular for its outdoor

attractions, like zip lining and white water rafting. The country also promotes a sustainable lifestyle, where tourists can stay at sustainable hotels, visit sustainable coffee and chocolate farms, and eat sustainable and locally grown food. This study examines the varying sustainable marketing strategies used by organizations to attract consumers. More specifically, we examine the various certification systems that are available in further promoting ecotourism. This research compares LEED to the CST system used in

Costa Rica to uncover similarities and differences in standards, implementation, and marketing strategies. Results can help major rating systems like LEED to learn from some of CST’s marketing strategies and particular success within the eco-tourism industry.

Sustainability and Resiliency - Is There a Room for Reconciliation?

Natalia Szozda (Wroclaw University of Economic, Arizona State University Visiting Faculty 2014-2015) Artur Swierczek (University of Economics – Katowice)

The concept of resilient supply chain refers to the ability of organization to return to the initial state or transit to another state, more desired after the occurrence of a specific disruption. Though the concept is inseparably considered as a strictly business phenomenon, often referred to risk management, yet it may be perceived as an important facet of sustainable supply chains. Drawing on the evolution of supply chain, the study reveals the link between resilience and sustainability. In particular, the study depicts

exemplary risk and uncertainty factors, and their potential impact on the dimensions of sustainability (social, economic and environmental). Then, the possible instruments of risk management and resilient supply chain management are delineated in order to show their mitigating effect on disruptions (the negative consequences) caused by risk/uncertainty factors. Finally, the comparative analysis of the effectiveness of instruments will be presented from the perspective of their contribution to establish

sustainable supply chains.

Servicizing and Sustainability: What Are the Environmental Impacts? Joy Field (Boston College)

Servicizing is shifting the product-service system from a product-dominated business model toward a service-dominated model. Rather than selling the product itself, companies sell the functionality or service that the product provides. It can result in superior

environmental outcomes, although it is important to consider the entire product and service lifecycle when assessing environmental impacts. Based on recent work by Agrawal and Bellos (2015), the environmental impacts depend on the servicizing business model - whether it involves dedicated customer resources or shared customer resources. Compared with sales of products, servicizing business models with dedicated (shared) resources will tend to have lower (higher) efficiency, higher (lower) production impact, lower

(higher) use impact, and higher (lower) disposal impact. Thus, whether servicizing is better for the environment depends on the servicizing business model, lifecycle stage, and the firm’s decisions.

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The 2nd International Conference Supply Chain for Sustainability

4:30 PM – 6:30 PM

[FORUM] INDUSTRY FOURM - Asia Pacific Supply Chain - Challenges & Opportunities in the 21st Century Fung Yiu King Hall, Room A401

Convener Dr. Mike Lai (Associate Professor,

Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University)

Panelists Ir. Stephen Chan (President, Hong Kong Logistics Association)

Mr. Sunny Ho (President, The Chartered Institute of Logistics and Transport in Hong Kong Executive Director, The Hong Kong Shippers’ Council)

Mr. Wilson Fung (Executive Director, Corporate Development, The Airport Authority Hong Kong)

Mr. Kenith Poon (President, Institute for Supply Management – Hong Kong)

Mr. Ambrose Linn (Chief Executive, Hong Kong Construction Materials Association Fellow of The Chartered Institute of Logistics and Transport)

7:00 PM

Gala Dinner & Award Ceremony

Ballroom 1, 2/F, Courtyard Hong Kong Sha Tin

1 On Ping Street, Sha Tin, New Territories, Hong Kong.

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Alphabetical Index of Paper & Special Session Titles A Bibliometric Analysis on Online Shopping Research Area 27

A contingency knowledge-based perspective of innovation strategy: The differential effect of knowledge sources 24

A mathematical metric system for production and operations management 5

A New Approach for an Adaptive Statistical Control Charting 35

A Novel RFID Inter-Tag Communication for Parallel Tag Write Operation 10

A Study on Production Planning for Manufacturing Firms with Global Production Networks 5

An exploratory study of contextual influence on use of different logics in ethical decision making 32

Anchoring-and-adjustment Heuristics in Retirement Protection 35

Antecedents of Attitude and Its Influence on Purchase Intention of Private Labels Brands In Saudi Arabia 6

Apologies in Health Care Disputes and Risk Management 34

Application of Data Mining in Energy Industry: A Case Study of SOx Prediction 32

Application of Project Management Techniques for Building Racing Car 10

Application of the Balanced Scorecard in Management: A Case from Taiwan Hair Salon Industry 22

Assessment of need for Lean Thinking at Emergency Department in Oman through Exploration of Factors Affecting the Efficiency of

Services from Patients’ Perspective 34

Business transformation through supply chain and service innovations in China 3

College Students’ spending patterns from Maslow Financial Hierarchy of Needs’ Perspective 28

Component reuse management for remanufacturing based on marketing diffusion model 17

Construction of social business strategy, resource integration and marketing strategy 22

Context effects on decision strategy selection 24

Contextualization via System and Creative Thinking for Sustainable skill Development 37

Control Mechanisms in Multi-tier Sourcing: An Exploratory Study 10

Counteracting the negative effect of strong customer tie on product innovativeness 10

Customer Knowledge Creation through Knowledge Sharing: Model Development and Cross Cultural Investigation. 24

DEA applications in healthcare services (1983-2014): A survey of research productivity 16

Designing a Global Network Decision Support System for Aviation Businesses 4

Determinants of Continuance Intention toward Location Information Disclosure in Social Networking Sites: The Perspectives of Privacy Calculus, Trust, and Personal Innovativeness 12

Developing a Green Building Index to Measure Sustainability of a Country’s Built Environment 38

Developing Innovative Financial Service Development Competence for Supply Chain Sustainability: Research Agenda 13

Dynamic Capability of Innovation and Business Performance: An Example of Taiwan’s High-Tech Industry 22

Economic Assessment of Components Reuse for Remanufacturing 5

Effects of Corporate Social Responsibility on Customer Satisfaction and Organizational Attractiveness 17

Effects of Ethical Leadership and Moral Efficacy on Employees’ Intention to Engage in Ethical Behaviors: The Social Comparison Perspective 28

Environmental Uncertainty, Partnership Quality, and Supply Chain Performance in Two Countries: Taiwan and Gambia 4

European Union: Sustainability Directives 36

Exploring Sustainability Issues in Supply Chains 3

Extending UTAUT2 to Explore User Acceptance of Social Network Marketing

Financial Constraints and Momentum 23

Gasoline Shipper’s Modal Shift towards Greener: From Road to Rail via Contract in Thailand 25

Generation Change! Work-family Conflict Change? An Empirical Study of The Antecedents of Generation Y’s Work-Family Conflict 34

Green People 37

Page 56: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Alphabetical Index of Paper & Special Session Titles (cont’d)

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Green Products: Is it Worth to Develop? 39

Hierarchical Entities in Simulation of Container Ships at Port 25

How do social network sites affect member’s well-being? The case of working holiday maker community 12

How to generate a practical research question 9

Immersive virtual reality in logistics, data analytics and industrial applications 26

Impact of Cross-Border Mergers and Acquisitions on Supply Chain before, during and after Financial Crisis 30

Impact of Supply Chain Collaboration on Organisations’ Sustainability Performance 29

Implementing Vendor Managed Inventory Practices: A System Dynamics Approach 17

Improving firm performance through supply chain fit: The moderating role of the Environmental context 13

Improving the Recycling Rate and Reducing Contamination of Recyclables through Innovative Bin Design 31

Innovative Education: A Student’s Perspective 9

Innovative Education: New Ways of Learning and a New Orientation for the Educational System – What Can We Learn From Medicine? 15

Innovative education: Teaching global Understanding classes using the coil model 9

Innovative Education: The Challenge of a 21st Century Education 15

Integrating Means-end Chains and Balance Theory to Reveal the Implications of Service Substantiality 17

International Entrepreneurial Orientation and Performance of Born Global Firms in South Korea 4

Is Customer Participation Always a Good Thing? 12

IT's role and value in service innovation 29

Justifying Inventory in Long and Complex Global Supply Chain Research and Development 21

Lean in Healthcare for the Gulf Cooperation Council (GCC) Countries: Improving Emergency Department Patient Flow through Triage Redesign in Oman, a Case-Study 14

Market Reactions to Supply Chain Excellence 13

Measurement of clinical nurse performance of Taiwanese public psychiatric teaching hospitals using DEA and BSC 11

Measuring Service Capability Maturity Level for Healthcare Businesses: Model Building and Construct Validation 11

NAFTA: Anything Green? 36

On Corporate Decisions (Towards Fiasco Prevention) 28

Operating Environments of the Emerging Markets: Issues & Opportunities 4

Operational Characteristics of Efficient Microfinance Institutions in the Philippines 23

Optimizing Daily Maintenance Operations at GE-Maintained Wind Farms 16

Organic Food Green Strategic Alliances: Indonesia Case Study 36

Performance Measurement of health screening centers in Taiwanese public hospitals using DEA and BSC 16

Pharmaceutical Procurement and Supply Modeling 26

Product Recovery Planning and Logistics Network Design in Closed-Loop Supply Chain Environments 26

Real time event monitoring and human interaction analysis for hospital risk management with RFID data 14

Research in Progress: What Strategies Are Seniors Using to Reduce Loneliness? 14

Second-hand Mobile Phone Supply Chain Design, Decision and Coordination 8

Service innovation in Small CPA Firms: Investigating the Roles of Absorptive Capacity and Institutional Pressures 23

Servicizing and Sustainability: What are the Environmental Impacts? 39

Shipment Planning under uncertainty 21

Social Commerce Initiatives and Market Value of Firms: A contingency Perspective through Uncertainty Reduction 21

Strategic Communication in Shadow Negotiation toward Alliance Building in the Logistics Industry: The Case of the Land Transport Federation of Thailand 32

Study of price matching performance between two retailers when confronting an online shop offering the lowest price 6

Suitably Presenting Sem Models: Journal and Conference Considerations 35

Superior Supply Chain Performance by Cloud Computing: Lessons Learned from SCM World 27

Supply Chain Coordination with Price- and Stock-Dependent Selling Rate and Credit Option 8

Supply Chain Information Sharing (SCIS): A Preliminary Literature Review 30

Supply Chain Integration and Firm Performance: Ownership Concentration or Restriction? 17

Page 57: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Alphabetical Index of Paper & Special Session Titles (cont’d)

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43

Supply Chain Logistics Integration Performance of Selected Companies in the Construction Industry: Kingdom of Bahrain 17

Sustainable and Effective Mental Health 37

Sustainable Marketing Strategies: The cost of Eco-tourism 39

Sustainability and Data Analytics in Response to Dynamic Supply Chain Infrastructure 13

Sustainability and Resiliency – Is there a room for Reconciliation? 39

Sustainability Innovation 38

Teaching Concept-Based Sustainable Architectural Design 15

The Conceptual and Practical Insights into the Properties of Resilient Supply Chains as Complex Adaptive Systems 7

The Effect of Ethical Disposition on Purchase Intention of Counterfeit Luxury Brands 6

The Effects of retail multiple channel integration on service innovation and performance 29

The Empirical study of relationship between usage behavior and loyalty: A case of telecommunication company 32

The Impact of Supply Relationship Dynamics and Network Structure on Operating Performance 8

The Improvement of Supply Chain Resilience activated by Smart Supply Chain 30

The Little Market That Did - A Case of Human Resource Sustainability 31

The Operational Risk in a Demand Planning Process in the Supply Chains 7

The Performance Impact of Process Management 7

The Research on Developing a Supply Chain Risk Management Strategy Evaluation Simulation Model 30

The Study of Brand Matching Effect 22

The Use of Bamboo for the 21st Century Buildings 38

Threshold Discounts Comparison: Across-the-board or Partial? 6

Truckload utilization in bin packing and its initiatives in mitigating carbon emissions and operation cost in third-party logistics 31

Understanding the Impact of Green Initiatives and Green Performance on Financial Performance in the US 18

US Monetary Policy and Global Financial Stability 23

Using DEA and BSC to measure performance of nursing departments in public psychiatric hospitals 16

Using Markov Modeling for Population Forecasting to Assess Inpatient Demand 25

Using NDH and DEA to Assess Cost Efficiency of A Nutritious Diet in Hualien Psychiatric Hospital 11

Workshop: Introduction to Geographic Information Systems (GIS) 19

Page 58: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

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44

Alphabetical Index of Authors, Panelists & Participants

Al-Abri, Rashid 14, 34

Al-Balushi, Shahid 14, 34 Al-Farsi, Yahya 14, 34 Al-Hajri, Abdullah 14, 34 Amaruchkul, Kannapha 25

Amornpetchkul, Thunyarat 6 Attaran, Sharmin 39 Bavik, Yuen Lam 28 Bellamy, Marcus 8

Bhattacharya, Ananya 29 Blake, Jacqueline 14 Bosco, Susan 31, 37 Brickley, Mark 20

Buransri, Nuanpan 25 Cao, Mei 18 Celik, Gokhan Bilge 38 Chan, Peng 4

Chan, Stephen 40 Chang, Chun-Ming 12 Chang, Laurence F.K. 11 Chang, Chia-Chi 32

Charles, Patrick 15, 38 Chen, Arthur Cheng-Hsui 22, 39 Chen, Fang 19, 30 Chen, Hsiao-Yi 11

Chen, Ja-Shen 29 Chen, Min 29 Chen, Shwu-chuan 22 Chen, Sung-po 22

Chen, Yi-Ting 18 Chen, Yuh-Jia 28 Cheng, Chun-Hung 14

Cheung, Tommy King Yin 4, 10 Chien, Ching-Yi 17 Chiu, James 34 Chiu, Tricia Chiu-hua 29

Chong, Chan-Yua 38 Chong, Chung Siang 31 Chongwatpol, Jongsawas 32 Choong, Kwee Keong 5

Chou, Cindy Yunhsin 29 Chuang, Ying-Chi 11 Cui, Yu 30 Cui, Zhijian 24

Dahel, Eddine 26 Deen, Sadia 24 Duva, David 4 Essounga-Njan, Yvette 9, 15

Etoung, Emmnuel 15 Fan, Tsz Kwan 28 Field, Joy 39 Fung, Wilson 40

Ghanem, Amine 38 Ghosh, Soumen 8 Gligor, David 13 Glowacka, Karolina 25

Goh, Jenson Chong-Leng 31 Hamilton, John 35 Harvey, Diane 31 Hidajat, Jann 36

Hikmet, Neset 37 Ho, Chin-Fu 17 Ho, Danny 33 Ho, Sunny 40

Hora, Manpreet 8 Hou, Kuo-Lung 8 Hu, Shing-Cheng 11 Huang, Qian 5

Huang, Qiuping 13 Huang, Yung-fu 8 Hui, Y V 21

Hur, Daesik 10

Hwang, Wen-Ye 32 Hsu, Pei-Fang 29 Ip, Yun Kit 9 Jittamai, Phongchai 25

Jung, Gang Ok 4 Kerr, Don 14 Kim, Hyojin 10 Kurata, Hisashi 6

Lai, Mike 40 Lai, Yi-an 23 Law, Lai Kuen 34 Lee, Byung Hee 4

Lee, T S 30 Lee, Yi-Jung 12 Lee, Yung-Jae 23 Li, Chunan 23

Li, Eldon Y. 11 Li, Serena 13 Li, Suhong 19, 30 Li, Xin 18

Lim, Jeffrey 24 Lin, Chen-Yu 12 Lin, Chi-Hua 22 Lin, Chin-Feng 18

Lin, Fang-Zu 23 Lin, Jin-Kwan 22 Lin, Li-Chiao 8 Lin, Shu-Chun 16

Lin, Woo-Tsong 30 Linn, Ambrose 40 Liu, Jing 18

Loo, Deliang 31 Lu, Chun-chi 16 Madhu, Gautham 10 Matsui, Yoshiki 27

Mo, Daniel 5 Mohamed, Riyazi Mohamed Farook 6 Moore, Shandreka 15 Nand, Alka 29

Nedeltcheva, Galia Novakova 26, 27, 35 Ng, Stephen 7, 10 Ng, Dorbin Tobun 14 Ngniatedema, Thomas 19

Nguyen, Thang 28 Odoom, Jamila Esi 4 Onari, Hisashi 5 Ovezmyradov, Berdymyrat 6

Padunchewit, Judhaphan 32 Pan, Kun-mei 22 Poon, Kenith 40 Prigge, James 4

Raciti, Maria 14 Revilla, Elena 24 Rhee Sang-Youp 4 Rivas, Loanna M 9

Ramillon, Florence 36 Rodriguez-prado, Beatriz 24 Sakulphan, Kiattisak 25 Salindo, Randolf Von 17

Shi, Min 13 Singh, Mahendra 27 Singh, Prakash 14, 29, 34 Snell, Robin Stanley 28

Sohal, Amrik 14, 34 Spassov, Kamen 26, 27 Sun, Shinn 11, 16 Swierczek, Artur 7, 39

Szozda, Natalia 7, 39 Taj, Shahram 27 Tam, Martin 38

Page 59: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Alphabetical Index of Authors, panelists, & Participants (cont’d)

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45

Tan, Yan Weng 31 Tang, Ling-Lang 4 Tang, Pokman 28

Tee, Sing What 35 Tehrani, Minoo 4, 36 Teng, Rodney 17 Tiwari, Prasoon 16

Tong, Eric 23 Trinh, Viet 6 Tsai, Mei-Hsiu 22 Tseng, Mitchell 5, 18, 21

Tu, Yi-Ming 17 Tyagi, Rajesh 16 Vakharia, J. Asoo 3 Wang, Chung-Yu 12

Wang, Wenyuan 5, 18 Wang, Yue 4 Weng, Hua-Hung Robin 4, 24 Weng, Jiahua 5

Wiengarten, Frank 29 Wines, Tony 13 Wong, Collin 4, 10 Wong, Eugene 13, 26, 31

Wong, Ricky 35 Wong, Shiuho 28 Wu, Li-Wei 12 Wu, Yu-Chuan 16

Wu, Yueh-Yu 16 Wu, Yun-Feng 30 Yang, Ruliang 17 Yeh, Jen Yin 23

Yen, Chiahui 12 Yen, Hsiuju Rebecca 29 Yeung, Andy 21 Yeung, Kwanho 13

Yeung, Shirley 37 Yip, Iris 26, 31 Zeng, Amy 8 Zhang, Fangfang 18

Zhang, Qingyu 18 Zhang, Tianming 8 Zhang, Xiaotian 23

Zhao, Xiande 3, 13 Zhou, Emma 26, 31 Zhou, Qiang 30 Zhou, Ziye 14

Page 60: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Memo

Page 61: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Memo

Page 62: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair

Memo

Page 63: Hang Seng Management College Campus Map · 2018. 11. 22. · Prof. Gilbert C. F. Fong Hang Seng Management College Hong Kong APDSI 2015 Conference Chairs APDSI 2015 Conference Chair