RISING STAR LTD

B2B PROPOSAL

By:

TEAM KLE’S CBA

HANGSHANGTABLE OF CONTENTS

SL.NO TOPIC PAGE NO.

1 COMPANY PROFILE 3

2 PRODUCT DESIGN 5

3 SAMPLE 7

4 PROPOSAL 8

5 SWOT ANALYSIS 14

6 CONCLUSION 15

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COMPANY PROFILE

Rising star.ltd [RSL] was incorporated in Shanghai in 2005, with our base located in the

center of Shanghai. RSL was established by its principal directors with aim to share many

of the bountiful treasures that are made in china.

From our extensive and continuously updated portfolio collection we make every effort

to carefully select those goods that we feel will offer a truly unique flavor of the RSL.

From classic and elegant Asian products we guarantee that you will feel the level of

satisfaction that we can deliver to your doorstep. We are continuously searching the

Asian markets to find that special piece of cultural insight that we believe can enrich your

personal and home surroundings.

From our extensive and continuously updated portfolio collection we make every effort

to carefully select those goods that we feel will offer a truly unique flavor of the RSL.

From classic and elegant Asian products we guarantee that you will feel the level of

satisfaction that we can deliver to your very home doorstep.

VISION

The underlying theme running across the broad spectrum of all business activities at

rising star is that of enhancing lifestyles of people, across all diversities and

demographics

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KEYS TO SUCCESS

Timely response to customers' requests: We cannot afford to delay our clients for

whatever reason, as this will have a negative bearing on our image and reputation, as well

as impacting future business. Hence we need to be continually communicating with the

client, so as to ensure that products are delivered on time and according to the customer's

specifications. This will go a long way towards instilling a sense of trust in our ability

and establishing long-term relationships.

Excellence in fulfilling the promise: We intend to produce and provide products of

uncompromised quality to our customers, and excellent service. This is so as to meet their

needs and standards. We acknowledge the fact that the company's success will be based

on spontaneous response to customer orders and hence we intend to set high standards

and work procedures.

Assembly Technology: To ensure quality of the Hanfu designs it is essential to utilize

the latest and most efficient production machines. We also intend to keep abreast with

technological developments, which will ensure we gain and maintain a competitive

advantage utilizing the latest production techniques.

Networking: As the majority of our customers will be wholesalers and intermediaries

there is need to effectively network with the various decision-makers and order-makers to

ensure a ready market.

OBJECTIVES:

Continuously provide high quality hanfu clothes on time and on budget.

Develop enthusiastically satisfied customers all of the time.

Ensure economical use of resources from capacity utilization, minimizing

inventory/stock and low cost, and high quality materials.

Contribute positively to our communities and our environment.

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HANGSHANGEstablish a market presence that assures short-term and long-term profitability, growth

and market share, which will ultimately convert to huge business success

PRODUCT DESIGN

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Highlights

Fabric: Silk Brocade Patterns on the fabric: Blooming Floral

Crossing Collar tying to the rightLong Sleeves with Wide CuffsShining Pale Gold Brocade patched at Collar, Sleeve Cuffs and Dress Bottom RimsFloor Length Skirt with Back Train

Each Set includes: 1 Dress and 1 Matching Belt

Suitable to wear on Chinese theme occasions,  Weight: 1.2 kg

Price: ` 8100

HANGSHANG

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Highlights

Calf Length Outer Gown: Fabric: White cotton LeninCrossing Collar tying to the rightLong Sleeves with Wide CuffsHuddling Dragons Embroideries stitched at Mid-sleevesCalf Length

Inner Skirt: Elastic WaistPleated SkirtFull Length 

Belt and Pendant: Green Linen Belt with 3 Artificial Jade Stone in the mid frontFlying Dragon Embroideries stitched on the pendant

Each set includes: 1 Long Gown, 1 Skirt and 1 Embroidery Belt

Suitable to wear on Chinese theme occasions, or as Chinese Costumes.

 Weight: 2.50 kg

Price: ` 7875

HANGSHANG

SAMPLE:BROCADE FABRIC:

COTTON:

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Lotus pattern Embroidery Chinese caligraphy

Natural elastic fiber Printed cotton Printed cotton

HANGSHANG

PROPOSAL

GENERAL INFO:

RSL reaches its discerning customers through an extensive network comprising exclusive

franchise stores and premium multi-brand trade outlets,. We have an integrated Design

Department, which is constantly at work on innovating designs, concepts and products by

incorporating the latest international trends in fashion and clothing styles.

PROJECT STATEMENT:

Need: we can see a paradigm shift in Chinese culture which is moving from

westernization to hanfu culture, this shift opens up an opportunity for us to cater the

market with affordable hanfu to exclusive custom made hanfu’s to affluent class people.

Expected result: There are a few manufacturers who cater to need of affluent class

people; we have got a large scope for improvement in this gray market. Our marketing

strategies will Ancash hanfu market in china.

PROJECT OBJECTIVE:

Objective is to establish Chinese ancient traditional dress from the grass root level.

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IMPLEMENTATION /4 P'S

PRODUCT:Hanfu is a traditional dress worn by Chinese people, the main feature of Chinese clothing

exchange collar, the right of junction, waist, bound with rope, also used along with hook

and so on, giving the impression of flowing free and easy. As a Hanfu maker, the first

guarantee we give is the quality of the clothing, and the detail of the artisanry and other

basic qualifications, in order to ensure its basic operation. We use the finest material,

combined with expert craftsmanship and quality service, providing premium products to

our buyers.

We offer hanfu to 2 different classes of people as per the segmentation, which comprises

of

Affluent class people: who will be offered products of brocade, brocade silk

materials of superior quality

Middle income level people: who will be offered products of cotton Lenin,

&100% organic cotton with wrinkle free treatment

The BRAND NAME of the product is BEIJINGER dressed to impress…Which will be positioned as a premium brand offering authentic traditional Chinese

custom made clothing of high quality

USP AND DIFFERENTATIONWe sell Hanfu out of the premium quality material providing high quality standards,

through strict archaeological investigation of existing artifacts, the detail of the

Artisanry adds up to the USP.

The clothes are sewn with extreme attention to detail and finished by the most

experienced and capable tailors and that is what differentiate us from others in the

market.

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PRICE:In marketing, price is a vital strategy in competition. We use two kinds of pricing

strategies at the same time.

A. Skimming price: this is for the niche market, where affluent class people are targeted.

B. Penetration price: this penetrates the competitors pricing at the middle level income

group.

PLACE:

We will reach our discerning customers through an extensive network comprising of

exclusive franchise stores, company outlets and premium multi-brand trade outlets.

Distribution channel:

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RSL ltd(Manufacturer & brand owner)

Franchise Company outlets Multi brand trade outlets

Distributor

HANGSHANGPROMOTION:A strong promotional foundation provided by traditional media is imperative for

maximizing brand awareness, developing a positive image, and establishing a solid

reputation.

Our new product will be promoted and finally delivered to the customers by three ways

i.e.

• PRE LAUNCH

During this phase teaser ads will be aired and pasted so as to create curiosity amongst the

target customers.

• LAUNCH

During this phase the advertisements will be very much descriptive

in nature and will give out the detailed information about our product

and the variety it comes in.

The launch will be done officially by having a big event i.e. FASHION SHOW

• POST LAUNCH

In this phase the advertisements will be carrying our offers or contests

if we are having any and will also give out the prizes that are to be

won or also the discounts that the consumers can credit.

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OTHER PROMOTION METHODS INCORPORATED: Advertisements in print publications:

Display ads in trade publications

Display ads in business publications

Custom company magazines

Direct mail

Public relations

Events

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Sector growth projection

ROI chart

Product

No.

Dealers

landing cost

(disc 40%)

Margin

(12 to

15%)

Retailers

landing cost

Margin

(45 to

50%)

Maximum

retail price

Bj-1 4860 583.2 5443.2 2656.8 8100

Bj-2 5400 648 6048 2952 9000

Bj-3 5940 712.8 6652.8 3247.2 9900

Bj-4 6750 810 7560 3600 11250

*the discount given to the dealer is 40% on MRP and 5% extra for bulk orders.

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HANGSHANGFOLLOW UP:

Our marketing team will be conducting surveys every quarter to find out the popularity of

the brand and get feed back about the products performance, according to which further

planning will be done by the marketing team.

SWOT ANALYSIS

STRENGTHS: It stands according to the tradition.

Experienced artisans.

Fabric innovations.

WEAKNESS: Geographical coverage.

OPPORTUNITIES: Cultural shift from modernization to hanfu culture.

Less manufacturers catering to the same need.

THREATS: Scope for more competitors coming in future.

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CONCLUSION“BEIJINGER” promises to emerge as the top brands in this sector and with our business

proposition we certainly could be market leaders, since we aim at continuous renewal of

our plans, and also that people will accept a premium product like ours.

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