Contents · handbag sector, which can be seen at Halls 5 and 7 at IFEMA-Feria de Madrid. Of the 520 firms participating, 77% are Spanish based, with a particularly strong presence

Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel.: (+34) 91 563 67 80 Helena Valera International Press Tel.: (+34) 91 722 51 74 [email protected] More information and photos at: www.presscentre.ifema.es Follow us:

Contents

• MOMAD SHOES DATA SHEET

• MOMAD SHOES MAP

• GENERAL PRESS RELEASE

• FORUM PRESS RELEASE

• PRESS RELEASE PARALLEL EXHIBITIONS AND ACTIVITIES

• PROGRAMME OF PARALLEL ACTIVITIES

• SUSTAINABLE SHOES PRESS RELEASE

• ECONOMIC REPORT FOOTWEAR AND LEATHER GOODS SECTOR, PROVIDED BY FICE and ASEFMA

• PREVIEW OF FOOTWEAR TRENDS AUTUMN/WINTER 2017/18, PROVIDED BY SARTIA • PREVIEW OF PROPOSALS FROM A SELECTION OF BRANDS IN HALL 5 • PREVIEW OF PROPOSALS FROM A SELECTION OF BRANDS IN HALL 7

• MOMAD SHOES ORGANISING COMMITTEE • MOMAD SHOES MANAGEMENT • COMMUNICATIONS AND PRESS OFFICE

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MOMAD Shoes Data Sheet

EVENT: MOMAD Shoes, International Event for Footwear and Accessories

EDITION: Third

NATURE: Professional

FREQUENCY: Biannual

DATES: 4-6 March 2017

VENUE: IFEMA-Feria de Madrid

OPENING TIMES: Saturday and Sunday between 10 a.m. and 7 p.m.

Monday between 10 a.m. and 5 p.m.

HALLS: 5 and 7

PARTICIPANTS: 500 companies

COUNTRIES: Germany, Brazil, Spain, France, Guatemala, India, Italy, the Netherlands, Portugal and the United Kingdom

EXHIBITOR PROFILE: Companies in the sectors of footwear, fur production, fashion accessories and services for the point of sale.

VISITOR PROFILE: Retailer, storekeeper, chain of shops, department store, mail order and import and export agency.

CONTENT: Autumn/Winter 2017-2018 collections

SECTORS: Urban & Young, companies aimed at the younger public, sporty and modern footwear styles

Casual, informal, urban, physiological and comfort footwear

Contemporary, footwear based on handicrafts and attention in the use of materials

Espacio Metro, renowned brands for footwear and handbags

Ego, new designers and start-ups

Kids, children's footwear

Handbags and accessories








Services for the point of sale.

PARALLEL ACTIVITIES:

-MOMAD Forum. Hall 5 - An area for information and knowledge in which diverse experts will offer guidelines on how to improve commerce and the industry of the sector. It will take place between 4-5 March in the morning and afternoon. Free entry for visitors to the trade fair.

- MOMAD Fashion Lab. Monday 6 March, Hall 5. A new forum for discussion and knowledge which, organised by MOMAD-Fashion Events in Madrid and in collaboration with Modaes.es, will analyse the main fashion trends with the multi-brand channel as its main focus.

- Lapiz de Oro 2016. Hall 7 - Stand 7A29. The proposals from the winning competitors will be exhibited in the categories of Designs and Models of the XXII edition of the international competition for young model makers “Lápiz de Oro”, organised by the La Torreta Secondary School.

- Presentation Prizewinners “Woman for Best Footwear”- Hall 7 - Stand 7E02. Presentation run by the Footwear Museum of Elda with the prizewinners of the award for Woman for Best Footwear, spanning the course of its 16 years of history.

-Exhibition of children's footwear collections- Centre of the connecting area between Halls 5 and 7

-Fashion show in collaboration with the Foundation for Down Syndrome of Madrid – Hall 7- Children with Down syndrome or other intellectual disabilities will take part in the fashion show as footwear models, in an activity that is also participated in by children without disabilities.

-MOMAD Catwalk- Hall 7 – Space where more than 20 companies present their best collections for the duration of the three days of the trade fair.

- Award for the Woman with Best Footwear 2016 – Hall 7 – Stand 7E02 – Presentation of the award for the Woman with Best Footwear. It was created upon the request of








the film maker Luis García Berlanga and the Princess Tessa of Bavaria at the centre of the Footwear Museum in 1999.

-Tasting sessions for wine and oil from La Rioja-. Hall 5- MOMAD Forum.

Saturday 5 March at 2.15 p.m. Tasting of organic extra virgin olive oil Karey 100% of the Arbequina variety, from Arnedo (La Rioja), run by Diego Fernández, agricultural engineer at Karey Agrícola. Organised and sponsored by the Technological Centre for Footwear of La Rioja (CTRC) and the Association of Footwear Industries and Related Industries of La Rioja (AICCOR).

Sunday 6 March at 2.15 p.m. Tasting of organic wine and other D.O. RIOJA, from the Cooperative Nuestra Señora de Vico, from Arnedo (La Rioja). Run by Carmelo Domínguez, winemaker. Organised and sponsored by the Technological Centre for Footwear of La Rioja (CTRC) and the Association of Footwear Industries and Related Industries of La Rioja (AICCOR).

-Slow Fashion Living Workshops. Hall 5 - Stand 5C15. During the trade fair, Slow Fashion Next, a training and informative platform on sustainable fashion in Spain and Latin America, will offer workshops continually according to a set schedule and about sustainable fashion, with the aim of raising awareness among visitors and exhibitors about this emerging trend, which is stabilising in the market and which MOMAD is firmly committed to. In the workshops, key concepts will be discussed for these products and their value for end consumers. Participants will also see and touch sustainable products that are already available on the market.

-Winter Terrace. A space for relaxation located in Hall 7, which will act as an attractive meeting point and space where food and drink can be enjoyed offered by a group of food trucks.

-“Best Stand Decoration" Competition. Competition in which the stand at the trade fair offering the best product








presentation will be assessed, as well as the stand with the most attractive appearance.

IN COLLABORATION WITH: FICE, Federation of Spanish Footwear Industries and ASEFMA, Spanish Association of Leather Goods' Manufacturers, Travel Goods and Related Items

ORGANISED BY: IFEMA-Feria de Madrid







Horario ⁄ Schedule

4 y 5 Marzo de 10.00 a 19.00 hrs6 Marzo de 10.00 a 17.00 hrs

4 to 5 March from 10:00 a.m. to 7:00 p.m.6 March from 10:00 a.m. to 5:00 p.m.

PLANO DE RECINTO Y SECTORESTRADE FAIR MAP AND FAIR SECTORS MAP

4 - 6 Mar. 2017

SALÓN INTERNACIONAL DE CALZADO Y ACCESORIOSINTERNATIONAL FOOTWEAR AND ACCESSORIES TRADE SHOW

SHOES

SHOES

Entrada NorteEntrance North

Entrada SurSouth Entrance

URBAN &YOUNG

CASUAL

S.P.V.

CONTEMPORÁNEO / CONTEMPORARY

ESPACIO METRO / METRO SPACE

KIDS

ACCESO / ACCESS

WINTERTERRACE&

PASARELACATWALK

ORGANIZA:ORGANISED BY:

www.momadshoes.ifema.es

Nuria de Miguel Press Officer

Tel. No.: 91 722 50 98 [email protected]

www.momad.shoes.ifema.es Roatán Comunicación

Elena Martínez [email protected] Tel. No.: 91 563 67 80

Helena Valera

International Press Tel. No.: 0034 91 722 51 74 [email protected]

More information and photographs at:

www.presscentre.ifema.es Follow us on:

This third edition of MOMAD Shoes is the biggest show devoted

to Made in Spain footwear anywhere in the world. Organised by IFEMA-Feria de Madrid, the trade show will bring together 520 national and international brands and exhibitors from 4 to 6 March showcasing their range of footwear and accessories for the 2017/2018 autumn-winter season. Long-standing firms of long standing from all market segments, including quality brands, will all be exhibiting at this show. Mascaró, Mayoral, Pons Quintana, Pura López, Robert Clergerie, Lodi & Gadea, Chie Mihara, Pertini, Luisetti, Calzados Victoria, Chica 10, Xti, Pepe Milán, El Naturalista and Mustang are just some of the brands that choose MOMAD Shoes as a platform to promote their latest collections The offer within the exhibition is accompanied by an extensive programme of parallel activities, among which the MOMAD Forum and MOMAD Fashion Lab are worthy of note; not to mention the new Pasarela Catwalk, several footwear focused exhibitions and fun initiatives. Responsible Fashion is once again to play a leading role at the event by way of the new SHOES Sostenible (sustainable shoe) feature which, among other attractions, will include exhibitions, workshops, conferences, in addition to the participation of renowned footwear firms. The Spanish footwear industry continues committed to diversifying its target markets beyond the EU, as attested to by the 4.23% increase in exports to third countries. Leather goods continue to do well abroad with exports amounting to €840.2 million from January to November 2016. MOMAD Shoes, International Footwear and Accessories Trade Show will take place from 4 to 6 March at IFEMA-Feria de Madrid. Now in its third edition, it has become the biggest show devoted to Made in Spain footwear anywhere in the world. Some 520 footwear and accessory brands and exhibitors in all have responded to the call to this new show, which has once again been endorsed by the majority of the companies in both industries in Spain, while at the same time offering a broad and representative presence of international brands interested in making themselves known in the Spanish market.

This high level of representativeness makes Momad Shoes the best platform to promote the Footwear and Leather Goods business, while at the same time offering a comprehensive insight into the design and quality of Spanish industry as manifested in the footwear and handbag sector, which can be seen at Halls 5 and 7 at IFEMA-Feria de Madrid.

Of the 520 firms participating, 77% are Spanish based, with a particularly strong presence from Valencia, the best represented with a total of 199, followed by Madrid with 36 and La Rioja and Castile-La Mancha with 31, respectively. Other production areas also count on an











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important presence at the show, such as the Balearic Islands with 18, Andalusia with 16 and Galicia with 11. As far as the international participants are concerned, 120 brands from 25 countries have confirmed their presence, including Portugal, Italy, France, the United Kingdom and Germany. Exhibitors classified by sectors As usual, the exhibitors are to be spread around Halls 5 and 7 at IFEMA-Feria de Madrid by sectors, taking up practically 9,000 m2 of show space, to cater for the Autumn-Spring 2017/2018 collections. Accordingly, Hall 5 is to present the novelties in urban, sports and trend footwear under the umbrella of the Urban & Young sector, in which the following brands are to a participate: Bunker, Calzados Victoria, Carolina Boix, Chika10, Grupo Illice, Kangaroos-Coronel Tapiocca, Mtng Experience, Opportunity, Sendra Boots and Xti. Meanwhile, Hall 7 will host the leisure, urban, physiological and comfort wear collections in the Casual sector, showcasing such brands as Alma en Pena, Calzados Cosdam, D’Chicas-Viguera, Flex&Go, Gant Footwear, Inyectados Laura, Pepe Milán, SarahWorld and Vidorreta, among others.

Moreover, Hall 7 will also cater for the Contemporary sector with craft and material care-based collections, highlighting work well done and following the latest trends in international footwear. Drap, Kanna, Permesso, Pertini, Pons Quintana, Robert Pietri and Umber Shoes are just some of the firms which will be exhibiting their collections in this sector.

Out-and-out trend collections in footwear and handbags of the major brands can be found at the Espacio Metro, where names such as the following are to be found: Lodi & Gadea, Martinelli, Menbur, Minnetonka, Nerogiardini, Pedro Miralles, Robert Clergerie, Roberto Ley, Sacha London, Gaimo and Wonders.

Likewise, Hall 7 will also be playing host to Sustainable Fashion, which has managed to consolidate itself as a independent feature at the show. This year it will be showcasing such benchmarks in this area as are El Naturalista, Kayak Storm, Lofs, Suela, Laloba and Bricoshoes. Furthermore, shoe start-ups will be presenting their designs in the EGO sector.

Lastly, the Kids space, dealing with children's footwear, will be located in the area that connects Halls 5 and 7. Such brands as Acebos, Chetto, Duvic, Gioseppo, Guantitos, Igor and Mayoral, among others, will be on show there.

International buyers programme With a view to contributing to the promotion, development and opening of new markets for these exhibiting firms, MOMAD Shoes has organised an ambitious buyers' programme for the event, which in this edition will be focusing on the Middle East and Latin America. Accordingly, some 40 international representatives of large stores and multi-brand chains will be attending the show.











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MOMAD Shoes, showcasing trends Sartia, a company specialised in consultancy and training for the retail sector, offers an advance at MOMAD Shoes on the key trends in footwear and accessories for the 2017/18 Autumn-Winter season. According to these experts, the footwear we can expect for the winter season will be markedly nature-oriented, favouring a comfortable and functional style, using natural and recycled materials. Male styles and a military influence for both men and women are set to gain in popularity. Furthermore, the most classic option will come in the form of velvets and luxurious adornments on shoes with moderate heels or moccasins and ankle boots for men. The 70s and 80s, and 50s movies will also make their presence felt in footwear that combines past and present, while taking up the stiletto heel and square toes for women and the moccasin and flat seam for men. Lastly, sports footwear is set to adopt rather refined and sober styles, emphasising comfort in the upper parts and soles. New promotion and dissemination platforms One of the most relevant parallel activities is the new Pasarela MOMAD Catwalk, in which a selection of the exhibitors will showcase their new collections by way of several fashion shows to be held in the morning and evening sessions throughout the three-day event. Pons Quintana, Umber Shoes, Egidio Alves, Luxury Shoes, Exe, Acebos, Mayoral, Xti, Shanu, Gioseppo, Bricoshoes and Elenco are just some of the firms which have signed up to take part. Moreover, the fashion show on Saturday at 5.00 p.m. will be held in collaboration with the Madrid Down Syndrome Foundation. At this show, twenty children aged 5–12 years with Down Syndrome and other intellectual disabilities, along with children with no disabilities, will be taking part as models. The catwalk will take place in Hall 7, alongside the Winter Terrace, the rest area and meeting point for the event, which will be livened up by DJ sessions and where a tasty range of food and drink will be on offer from a group of food trucks.

Innovation and trends in Sustainable Fashion Responsible and socially committed fashion, which fosters ethical and environmental criteria, as well as economic ones, in its different production and marketing processes, once again takes centre stage at MOMAD Shoes by means of the its new SHOES Sostenible sector. Within this framework the show is to cater for the “Sustainable Experience" area at which leading companies in sustainable footwear will present their projects on this matter and the parameters they use in the manufacturing and sale of their products. They will be sharing the space with a variety of young companies that are attending the event with a selection of designer collections especially adapted to the multi-brand channel.

Moreover, in collaboration with the Slow Fashion Next fashion platform, “Sustainable Experience” will include various workshops at which visitors can discover first-hand what











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the principles and applicable standards are in the production of sustainable footwear and the end value that they offer end consumers. Furthermore, innovation in the Sustainable Fashion field figures on the MOMAD Forum agenda, as part of which the Technological Institute for Footwear and Related Industries (INESCOP) and the Technological Centre for Footwear of La Rioja (CTCR) will be holding a round table discussion on “Sustainable technological processes applied to footwear”, to take place on Sunday 5 March. The latest advances in sustainable techniques being applied in research centres will be discussed here.

“Sustainable Experience” is also counting on the collaboration and presence of some of the most representative organisations in the sector, like the Madrid Sustainable Fashion Association (MSMAD), the Barcelona Sustainable Fashion Association (MSBCN), the Murcia Sustainable Fashion Association (MSM), the Andalusia Sustainable Fashion Association (AMSA) and the Extremadura Sustainable Fashion Association (MOSE). Spanish footwear targets new markets The Spanish footwear industry continues committed to diversifying its target markets beyond the EU, as attested to by the figures provided by the Spanish Federation of Footwear Industries (FICE) reflecting a rise of 4.23% in the value of exports to third countries, which translates into €621.6 million and 29.2 million pairs of shoes. Notwithstanding, the European Union continues to be the main buyer of Spanish products. Fifty-eight per cent (58%) of the total export sales are for leather footwear, whereas 85% of the imports are made of rubber, plastic and textiles. Spanish leather products continue to grow abroad and preserve their prestige. Indeed, the sector exported goods to the value of €840.2 million from January to November 2016 according to the Spanish Institute of Foreign Trade (ICEX) data provided by the Spanish Association of Leather Producers (ASEFMA). This shows a rise of 3.4% with respect to the same period the previous year, which returned a figure of €812.8 million. France, Italy, Portugal and the United Kingdom are the leading buyers of Spanish leather products. Handbags, followed by natural, artificial and regenerated leather garments, straps, belts and bandoleers are the most popular products beyond our shores. The sector debates at the MOMAD Forum and MOMAD Fashion Lab In parallel to the trade show, MOMAD Shoes offers a complete and attractive range of activities to add drive to the event and generate added-value experiences. Among the different scheduled initiatives a new call to the MOMAD Forum, the area offering information and knowledge at the event in Hall 5, is particularly noteworthy. There, professionals, companies and institutions will be analysing new footwear industry business models, key trends for the new seasons and sustainable technological processes applied to footwear, among other subjects, through a series of round tables, papers and seminars. The multi-brand channel also has its own space in the MOMAD Fashion Lab, an event organised by MOMAD-Eventos de Moda en Madrid in collaboration with Modaes.es, where issues such as the challenges facing the footwear industry; the future of distribution in the











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sector; and developments in channel selling will all be analysed, based on the Multi-brand Monitor drafted every month by Modaes.es with the support of Momad-Fashion Events in Madrid. A round table will be held on Sunday 5 March in parallel with the show at which some of the main Spanish footwear retailers and manufacturers are to take part. Members of the table will discuss the importance of digitising and of incorporating new technologies to increase profitability and efficiency in the multi-brand business. Under the title of “B2B in fashion multi-brand trade”, this second edition of the event has been organised by the Spanish Federation of Footwear Industries (FICE), MOMAD Shoes and the magazine 'Global Fashion Export'. Three papers are to be read at the round table by wi.3 company, ShopperTrack and Checkpoint Systems. Interesting footwear initiatives The parallel activities programme for this third edition of MOMAD Shoes is completed by different exhibitions with footwear as the main theme. Accordingly, “Galardonadas Mujer Mejor Calzada” (Best Shod Woman Awards), located in Hall 7 and organised by the Footwear Museum, looks back on the 16-year history of the award to the best shod woman. Moreover, the Footwear Museum will be revealing this year's winner of the Award to the Best Shod Woman 2016 at MOMAD Shoes, an award based on an idea conceived by the film maker Luis García Berlanga and Princess Tessa of Bavaria. The event also has a new edition of the show “Golden Pencil-International Young Designers Competition”, in Hall 7. This exhibition organised by La Torreta Secondary School shows the work of the finalists at the XXII edition of the International Young Designers Competition. Lastly, visitors can enjoy the exhibition “Children's Footwear Collections” to be found in the area that connects Halls 5 and 7.

La Rioja, the star region at MOMAD Shoes La Rioja, the footwear production area par excellence, once again takes centre stage at the event. In addition to being represented by 31 firms from the region and the participation of the La Rioja Footwear Technological Centre (CTCR) at the MOMAD Forum, the event will also be holding several activities aimed at promoting regional produce: a Karey 100% Arbequina olive (Arnedo, La Rioja) Extra Virgin Organic Olive Oil Tasting Event on 5 March and an Organic and Other Wine Tasting Event of designation of origin D.O. quality wines from the Nuestra Señora de Vico Cooperative, which is also from Arnedo (La Rioja) the 6th March. Both events are organised by CTCR . MOMAD Shoes will be open continuously from 10:00 a.m. to 7:00 p.m. on 4 and 5 March, the first two days of the event, and from 10:00 a.m. to 5:00 p.m. on 6 May, the last day.

IMPORTANT NOTICE The Madrid underground Metro Line 8 will be closed for restoration work from 26th January to 18th April. You can consult public transport alternatives to IFEMA facilities at the following websites and phone number: www.metromadrid.es / www.crtm.es / www.emtmadrid.es / 917 796 339/012 / @Linea8Metro








New business models, the key trends of the new season and sustainable fashion, will all be the focus of the MOMAD Forum.

The MOMAD Shoes event will be held between 4 and 6 March, which will host a new edition of the MOMAD Forum, an area for information and knowledge where experts, companies and institutions will analyse matters of utmost interest for professionals. In turn, the event will host the second edition of the MOMAD Fashion Lab, the forum dedicated to the multi-brand channel, in which the progress of sales for this fashion distribution channel in Spain will once again be analysed, starting its analysis with the latest data collected by the Multi-brand Monitor, conducted monthly by Modaes.es, with the support of Momad-Fashion Events in Madrid.

MOMAD Shoes, the International Event for Footwear and Accessories, which will take place between 4 and 6 March at Feria de Madrid-IFEMA, offers an extensive and interesting programme of activities, scheduled in parallel with the commercial activity of the event and mainly aimed at professional visitors. Among the different proposals there is remarkably a new edition of the MOMAD Forum, the area for information and knowledge at the trade fair, located in the Hall, where renowned experts from the sector will analyse the new business models of the footwear industry, the trends, sustainable technological processes applied to footwear, and the biggest challenges facing the multi-brand channel, among others, as part of different round table discussions, talks and seminars. Strategic innovation in the footwear sector The schedule of sessions and talks will begin on Saturday 4 March, with a presentation given by Ana Díaz del Río, expert in Fashion Marketing from the company Marketiniana. In her talk, Strategies to sell fashion online and earn customer loyalty she will set forth the key factors and importance of online selling and online marketing. Among other matters, she will present different strategies for launching new collections online and combining actions on social networks and the internet, or the way in which the brand should treat its customers and turn them into their best advertising. Subsequently, Daniel Domecq, from Sartia, a company specialising in consultancy and training for the retail sector, will offer a preview of the aesthetics that will mark the collections for footwear and accessories for the coming Autumn/Winter 2017/18 season. In his presentation, he will offer a preview of lines, shapes and materials that will dominate the next season, in terms of footwear, handbags and accessories. For his part, Álex Lópex, also from the company Sartia, will delve deeper into the concept of Social Selling, a new sales technique that is very deep-rooted in the United States, which consists of using social networks (mainly Linkedin and Twitter) as a means to interact with potential clients and speed up the buying process. López will offer a practical session aimed at detecting the modus operandi of the new digital customer, the platforms that they use, the techniques for engaging customers on social media, as well as the most useful 2.0 tools.




https://twitter.com/MOMADmetropolis


https://www.instagram.com/momadmadrid/


And in the afternoon session, Eduardo Calabuig, from the Spanish Institute of Footwear and Related Industries (INESCOP) will set forth in his talk New Business Models in the Footwear Industry based on Web Technology, beyond online sales, the different possibilities that web technology offer that is developed by INESCOP in the configuration of virtual footwear. Sustainable fashion will also have a special focus in the programme of this new edition of the Forum with various presentations. Similarly, Marta Calvo, Manager for Quality and the Environment at the Technological Centre for Footwear of La Rioja (CTCR); Juan de la Peña, Sales Manager of El Naturalista in the United States and Canada and Pedro Lima, from Kayak Storm, will analyse the involvement of sustainable footwear companies in the multi-brand channel, in a round table discussion moderated by the expert on sustainable fashion, Susana Vela Covisa. Among other matters, they will talk about the added value and the tools that are used in the multi-brand channel with a view to the end consumers, when including sustainable fashion collections in their offer. The future of small businesses The future of small businesses and the key factors for emerging strengthened faced with the coming changes is the focus of the talk Adapt or die, the commerce of the future, which will be the first in the programme of presentations taking place on Sunday, presented by Carlos Daniel, from the company ANWR-GARANT International.

For his part, Alberto Martínez, from Collonil, will address the progress of retail and the big challenges in the future in the online and offline scope in his talk 'Customer Experience: experience in the point of sale, applied to sectors like children's shoes and footwear manufacturing. The inclusion of sport proposals, casual wear and sneakers in the collections from luxury fashion firms; the marketing strategy and the target public, will be the subject of analysis on behalf of Javier Plazas, Brand Manager at Vidorreta, in his talk Sneakers: from the street to luxury window displays. Also in the session on Sunday, the expert in sustainable fashion, Susana Vela Covisa, will moderate a new round table in which the “Sustainable technological processes applied to footwear" will be analysed. The meeting will have the participation of Ana Belén Muñoz, from INESCOP, and Javier Oñate, from the Technological Centre for Footwear of La Rioja, CTCR. Among other topics, the latest advances made in sustainable techniques will be discussed, which are applied at research centres for footwear production. INESCOP will present, among others, the Carbon Footprint calculator developed by the Institute, and the CTCR will present projects that allow environmental impact to be reduced, eco-innovation and recycling. Subsequently, José Cantero, consultant and trainer at Arteting, will give a presentation called Take action with experiential marketing: what one has they buy, but what has value is conquered. The years have gone when consumers bought according to price, now the paradigm is create value and surprise the customer. In a creative industry, as is the fashion industry, entrepreneurs should conquer their customers and provide value.








MOMAD Fashion Lab, analysis and discussion in the multi-brand channel In the session on Monday, MOMAD Shoes will hold a new edition of MOMAD Fashion Lab, dedicated to the multi-brand channel, organised by MOMAD-Fashion Events in Madrid, in collaboration with Modaes.es. This meeting, which will take place in the same setting as the MOMAD Forum, will bring together different round table discussions and conferences in which renowned experts associated with the multi-brand channel will take part. Among other topics covered, the challenges faced by the multi-brand sector in the footwear industry and the progress of sales in Spain for this channel will be analysed, with the latest data collected by the Multi-brand Monitor, conducted monthly be Modaes.es, with the support of Momad-Fashion Events in Madrid. Similarly, a round table discussion will be held to analyse the future of distribution in footwear, in which the Director of MOMAD, Jaime de la Figuera, will take part; along with Pilar Riaño, Director of Modaes.es as moderator ; José Monzonís, President of the Federation of Spanish Footwear Industries (FICE) ,Quique Díaz, Dircom de Mascaró and Pretty Ballerinas and José Miguel Martín Manzanares ( ACC)








Fashion shows and exhibitions regarding footwear are the focus for parallel activities of MOMAD Shoes for professional visitors.

The commitment to sustainable fashion that is demonstrated by Sustainable SHOES, the award to the Woman with Best Footwear 2016, and the presentation "Lápiz de Oro- International Competition for Young Designers" are some of the proposals offered at the event. MOMAD Shoes, the International Event for Footwear and Accessories, which will take place between 4 and 6 March at Feria de Madrid-IFEMA, will offer visitors a wide range of proposals scheduled in parallel with the commercial activity and alongside the MOMAD Forum and MOMAD Fashion Lab, the area for information and discussion of the current situation of the sector. In this sense, one of the main points of interest of this edition is the new MOMAD Catwalk, which will present proposals from 20 exhibiting companies in various daily fashion shows held for the duration of the three days of the trade fair. Among the fashion shows scheduled to be held, there will be one very special one, conducted in collaboration with the Down Syndrome Foundation of Madrid, which will have children with Down syndrome and other intellectual disabilities as models, as well as children without disabilities. The fashion show will be located in Hall 7, alongside the Winter Terrace, the area for relaxation and a meeting point for the event, livened up with DJ sessions, which will also be where food and drink are offered from a group of food trucks. Sustainable SHOES Furthermore, the event presents Sustainable SHOES, a new initiative that includes different proposals related with responsible fashion. Among them, the “Sustainable Experience” space, in which leading companies in sustainable footwear will present their projects with regards to this area and the parameters that they use in the manufacturing and selling of their products. In collaboration with the Fashion and Slow Fashion Next Platform, “Sustainable Experience” organises, among other features, the Slow Fashion Living Workshopsspace, where visitors will be able to see and touch sustainable fabrics that are already available on the market, as well as learning about the key concepts of this trend and its value for end consumers. MOMAD Shoes will also accommodate different exhibitions that will primarily focus on footwear. The Footwear Museum of Elda, loyal to its engagement with the event, attends with the presentation “Prizewinners Woman with Best Footwear” - located in Hall 7-, in which an overview of the history of the award for Woman with Best Footwear will be proposed, spanning its 16 years of history. Furthermore, MOMAD Shoes will also be the setting chosen for the presentation of the Award for the Woman with Best Footwear 2016, which was created upon the request of the film maker Luis García Berlanga and the Princess Tessa of Bavaria in the centre of the Footwear Museum in 1999. Marta Hazas, María Teresa








Campos, the Duchess of Alba, Baroness Thyssen and Esperanza Aguire are some of the prizewinners from previous years.

Also present in this edition will be the presentation “Lápiz de Oro- International Competition for Young Designers” –located in Hall 7-, organised by the La Torreta Secondary School, which places value on the creativity of emerging designers that want to make a name for themselves in the footwear sector. In it, the proposals from the winning competitors of the XXII edition of the International Competition for Young Designers will be exhibited. The chapter of exhibitions is completed with the presentation “Collections of Children's Footwear”, which will be located in the centre of the connecting area between Halls 5 and 7.

Footwear from La Rioja at MOMAD Shoes La Rioja, in addition to having a renowned representation in the commercial area and the participation of the Technological Centre for Footwear of La Rioja (CTCR) in the MOMAD Forum, organises two activities aimed at promoting the products from the region to visitors. Likewise, on the one hand, on 5 March the CTCR will organise a Tasting of Organic Extra Virgin Olive Oil Karey 100% of the Arbequina variety, from Arnedo, a production area for footwear par excellence. On 6 March, the event will host another tasting event, in this case for Organic Wine and other D.O. RIOJA, from the Cooperative Nuestra Señora de Vico, also from Arnedo.








Sustainable Fashion is reinforced at MOMAD Shoes, with a clear commitment to innovation and trends.

The best representation of Made in Spain footwear will be on show in Halls 5 and 7 of Feria de Madrid between 4 and 6 March.

The event presents its new proposal "Sustainable SHOES", which will include exhibitions, workshops, conferences and also the participation of prestigious sustainable footwear companies like El Naturalista, Kayak Storm and Lofs, among others.

Sustainable fashion and socially engaged fashion, which promote ethical and environmental principles, in addition to economic ones in their different production and marketing processes, once again are foremost in the coming edition of MOMAD Shoes, the International Event for Footwear and Accessories, which is organised by IFEMA and will be held between 4 and 6 March in Halls 5 and 7 at Feria de Madrid.

In this framework, the event has scheduled a wide range of activities that are a reflection of the focus that this segment of activity is experiencing within the sector. Therefore, it will host the “Sustainable Experience”space, in which leading companies in sustainable footwear, like El Naturalista, Kayak Storm and Lofs, will introduce their projects with regards to this area and the parameters that they use in the manufacturing and selling of their products. Similarly, they share the space with a representation of young companies, which are attending the event with a selection of designer collections that are especially adapted to the multi-brand channel.

Workshops and promotion of sustainable footwear companies In collaboration with the Fashion and Slow Fashion Next Platform, “Sustainable Experience” will include various workshops in which visitors will discover first-hand what the principles and applicable standards are in the production of sustainable footwear and the end value that they offer to end consumers. Innovation and sustainability On the other hand, innovation in the framework of sustainable fashion will be part of the programme of the MOMAD Forum, which is the area at the trade fair offering information and knowledge, in which renowned professionals will discuss the current situation of the sector.

The Technological Institute for Footwear and Related Industries, INESCOP, and the Technological Centre for Footwear of La Rioja, CTCR, will take part in a round table discussion on "Sustainable technological processes applied to footwear”, which will be held on Sunday 5 March. The latest progress made in sustainable techniques and that are applied in research centres will be revealed.

INESCOP will present the most innovative proposals in circular economy projects within the footwear industry, based on the use of waste produced by companies with the aim of obtaining other products. The development of sustainable materials like tanned leather without chrome, new materials obtained from renewable sources and solvent-free adhesives will be other points discussed. The importance of compliance with regulations on hazardous








substances that affect footwear and its components (REACH regulations) will also be brought to light. And lastly, the calculation tool for Carbon Footprints will be presented, which is developed by this Institute and allows greenhouse gas emissions that are released into the atmosphere during the manufacturing of a footwear model to be determined with a view to reducing its environmental impact.

For its part, CTCR will offer a preview of some of the most important projects associated with the improvement in competitiveness of companies in the footwear and fashion sector, from the point of view of reducing the environmental impact, eco-innovation, recycling or waste recovery for the reuse of components, among others. In this sense, different studies undertaken for leading brands will be exhibited, which are aimed at improving their products and/or processes from the point of view of environmental sustainability, and which contemplate procedures like Life Cycle Analysis (LCA); eco-design; microbiological acquisition of bacterial cellulose and/or biomaterials like replacement leathers and textiles; the use of chemical recycling technology using glycolysis; applications of milling and micronisation; wet-laid technology, etc. This is an activity which, for example, has allowed the design of footwear prototypes made with 100% recycled materials in which the environmental footprint is reduced by half.

Similarly, the CTCR will also take part, together with representatives of the companies El Naturalista and Kayak Storm in a round table discussion on the Inclusion of sustainable footwear companies in the multi-brand channel. In this discussion, the added value will be analysed in conjunction with the tools that are used with this channel with a view to end consumers when sustainable fashion and conventional fashion products are simultaneously offered.

"Sustainable Experience" will also rely on the collaboration and presence of some of the most representative organisations in the sector, like the Madrid Sustainable Fashion Association (MSMAD), the Barcelona Sustainable Fashion Association (MSBCN), the Murcia Sustainable Fashion Association (MSM), the Andalusia Sustainable Fashion Association (AMSA) and theExtremadura Sustainable Fashion Association (MOSE).








Made in Spain footwear, the conquest of new markets Until November 2016, the Spanish footwear industry exported products amounting to 2,464 million Euros (144 million pairs). Non-Community exports for footwear increased by 4.23% in value, registering 621.6 million Euros and 29.2 million pairs. 58% of sales abroad correspond to leather footwear and 85% to imports in rubber or plastic and textile. Between January and November 2016, Spain exported leather goods amounting to 840.2 million Euros, 3.4% more than in 2015. Economic report on foreign trade for the footwear and leather goods' industry created with data from the Federation of Spanish Footwear Industries (FICE) and the Spanish Association of Leather Goods' Manufacturers (ASEFMA) The Spanish footwear industry is strongly committed to the diversification of its target markets beyond the EU countries. This is illustrated by the fact that non-Community exports increased by 4.2% in value between January and November 2016. This is clear from the economic report created by IFEMA with data provided by the Federation of Spanish Footwear Industries (FICE) and the Spanish Association of Leather Goods' Manufacturers (ASEFMA), on the occasion of MOMAD Shoes, the International Event for Footwear and Accessories, which takes place between 4 and 6 March at Feria de Madrid. Until November 2016, the total exports for footwear amounted to 2,464.1 million Euros (144 million pairs), which means an increase of 1.9% in volume and a reduction of 9.4% in value, compared with the same period in 2015. Non-Community countries are those that have registered the greatest progress over the months analysed. These markets represent 25% of the exports in value and 20% in volume, amounting to 621.6 million Euros and 29.2 million pairs, which results in an increase of 4.2% in value and 1.2% in volume compared with the previous year. In short, the sales for Spanish footwear experienced a good result with an increase in value in Algeria (24%), South Korea (20.9%), the United States (14.8%), Switzerland (13.1%) or Canada (10.9%), among others. Main European buyers On the other hand, the European Union continues to be the main buyer of Spanish footwear both in terms of volume (80% of exports) and value (75% of the total). Therefore, the business generated by this geographical area represented 1,842.6 million Euros and 11.5 million pairs. France, with 18.8% of the total quota for export, leads the ranking for Spanish sales abroad, with 463.8 million Euros and 30.8 million pairs. This data reflects reductions of 20.9% in value and 5.3% in terms of pairs.








The best progress is observed in Italy, ranking second as a buyer of Spanish footwear with 287.6 million Euros and 17.2 million pairs, where exports have increased in a very positive manner, with 9.71% in value and 17.1% in terms of pairs. The Alpine country represents 11.9% of the total exports. Germany represents 9.5% of the business and ranks third as a buyer with 234.5 million Euros and 11.3 million pairs. In this case, export figures dropped by 9% in value, despite an increase of 2% in terms of pairs. The fourth place, with 7.7% market share, is for the United Kingdom, where export figures have reached 189 million Euros and 9.4 million pairs. In this case, it must be highlighted that, despite the fact that increases were very significant in 2015 (16.5% in volume and 19.5% in value), in the progress until November 2016, the effects of Brexit and the depreciation of the pound have started to be noticed. Therefore, the data demonstrates a drop of 14.1% in value, despite the number of pairs exported increasing by 5.4%. Lastly, in Portugal (7.0% of share), sales dropped by 7.9%, even though they increase in volume (1.2%), with figures of 173.4 million Euros and 13.5 million pairs.

JANUARY-NOVEMBER 2016 EXPORTS More than half of the sales are from leather footwear According to the data held by FICE, 58% of the total value of the turnover corresponds to leather footwear, the most important sub-sector of the Spanish sector in its line for women,








which represents 39.3% of the total amounting to 968.1 million Euros with an average price of €36.36/pair. The second most exported item in terms of value is textile footwear (19.3% of the total). EXPORTS BY TYPE OF FOOTWEAR

Increase in imports due to an improved consumerism The economic recovery in Spain and the improved consumerism has resulted in an increase in imports. Actually, until November 2016, 242.8 million pairs entered Spain, amounting to 2,656.2 million Euros. This reflects increases of 6.1% in pairs and 7.4% in terms of value. By supplier country, China is top in the ranking, with a share of 61.7% of the total of imported pairs, which results in 173.9 million pairs, amounting to 930.5 million Euros. This reflects increases of 5.2% in pairs and 4.9% in terms of value. As a second supplier in the ranking is Vietnam, with 8.2% of the total share, and 23 million pairs amounting to 293 million Euros. Also remarkable is the increase in imports deriving from the Netherlands, the third supplier with 4% of the market. An increase that is demonstrated both in terms of volume (66.7%) and value (60.9%), and represented by 11.4 million pairs and 201.6 million Euros. Bangladesh climbs in positions and ranks fourth with 9.1 million pairs amounting to 64 million Euros, and growths of 19% and 21% respectively. The imports from Italy strengthen their growth, which began in 2015, and the Alpine country ranks fifth as a supplier in pairs (8.5 million pairs), but third in terms of value (228.6 million Euros). Shoes from Italy have increased by 11.2% in terms of volume and 10.6% in value. Furthermore, there is a very substantial increase in pairs imported from countries like Poland (470%), Albania (101%), Hong Kong (83%), Hungary (63%), Bosnia-Herzegovina (47%), the Czech Republic (25%) and the United Kingdom (22%). On the contrary, we are buying a lot less from Indonesia (-32%), Ireland (-31%), Pakistan (-17%), France (-15%), Taiwan (-8,5%) and India (-7,8%).








Imports by type of product By type of product, footwear that is not made from leather is the most imported and accounts for 85% of the total. This category includes rubber and plastic, with 41.8% in terms of volume, which are what we buy the most of; followed by textile footwear, with 38.7%. As far as leather footwear is concerned, imports of footwear for men slightly excel when compared with footwear for women (5.8% compared with 5.7%, respectively). IMPORTS BY TYPE OF FOOTWEAR








The Spanish leather goods' industry continues to grow abroad The Spanish leather goods' industry exported products amounting to 840.2 million Euros between January and November 2016, according to figures from the ICEX (Institute of Foreign Trade) provided by the Spanish Association of Leather Goods' Manufacturers (ASEFMA). A figure that represents an increase of 3.4% compared with the same period last year, in which products amounting to 812.8 million Euros were exported. France, Italy, Portugal and the United Kingdom are the countries that rank the highest as buyers of Spanish leather goods, with values that reach 254 million, 72 million, 48 million and 47 million Euros, respectively. Outside of the European Union, Japan ranks first, with 32.6 million Euros, followed very closely by China (32.5 million Euros). Further away are the United States (24.7 million Euros) and Mexico (23.5 million Euros). Handbags continue to be the most bought leather goods outside of Spain, with sales that are higher than those recorded for the same period last year. Therefore, between January and November 2016, 355 million Euros were obtained, compared with 323 million Euros for the same period in 2015, almost 10% more. They are followed by natural leather or artificial leather clothing items, with purchases amounting to 129 million Euros; and small leather goods or small items (84 million Euros), belts, natural leather or artificial or composition leather belts and shoulder bags (64.7 million Euros). After them are travel goods, carry cases and storage cases, ironwork and clasps, gloves and umbrellas. As far as imports are concerned, they have also increased, compared with the same period of the previous year, from 971.8 million Euros in 2015 to 1,004.1 million Euros in 2016 (3.3% more).








Country themes, sophistication and influences from the 1970s and 1980s, are key elements of the coming Autumn/Winter 2017/2018 season, according to Sartia. The new footwear collections are inspired by five lines: RAW, Kitsch, Practical Chic, Winter Sunset and Urban Utility Sartia, a company specialising in consultancy and training for the retail sector, offers a preview at MOMAD Shoes of the important guidelines for footwear trends for the following Autumn-Winter 2017/18 season, in terms of materials, colours, shapes and details. The new collections respond to five lines of inspiration: RAW, Kitsch, Practical Chic, Winter Sunset and Urban Utility. The footwear that we will see in the next Autumn/Winter season 2017/18 is marked by a plea in favour of nature, with a comfortable and functional style and natural and recycled materials. Masculine styles and designs with a military influence gain popularity for both men and women. Similarly, the more classic contribution will come in the form of velvets and opulent adornments in moderate-heeled shoes or moccasins and ankle boots for them. The memory of the 1970s and 1980s, and the cinema of the 1950s, will also be seen in footwear that combines the past and present, and which bring back the stiletto heel and square toe for women, and moccasin and French seams for men. Finally, sports shoes adopt refined and understated styles, focused on the comfort of the upper parts and soles. RAW

This line explores the increasing decline in direct contact with nature. For women, the season comes in the form of footwear that inspires a quirky style with designs that focus on functionality. Country themes that breathe the English countryside, with the use of tweeds and stockinette for men and women. Shoes with a heel or dressier styles take precedence, for the beginning of autumn, and heavier leather boots for winter days. For men and

women, simple shapes become coarser with cosy skins like sheep skin, long-haired skin or weather-resistant synthetic materials. Basic military influences stand out for men and women. Masculine styles like moccasins and utility boots gain popularity. The combination of different colours, materials and finishes is present in each of the designs of the line.








KITSCH This trend is committed to models in classic and sophisticated designs, made with sumptuous and warm materials, such as velvet and skins that can be polished, especially in grenadine, burgundy, blue, black, grey and

silver colours. Opulent adornments, rivets, ankle straps, ruffles and pleated coarse materials, moderate heels, more closed-toe and refined styles that we will see in designs such as sandals, shoes with heels, Chelsea boots, Swedish style crest, moccasin, ankle boots, Oxford or single-strap types, among others.

PRACTICAL CHIC

The designs of this line are discrete. Striking styles are sacrificed at the expense of simplicity. The materials used are natural, essentially recycled, creating unique looks. Many of them are also inspired by upholstery and inner surfaces. Simple combinations and functional unions inspired by modern tailoring take precedence in the designs. They emphasise the

practical details, like the clasps and fastenings, the functional and striking fastenings. The thicker soles and soles with panels in the purest sports style and heels with constructions and details that are simple yet sophisticated, will bestow you with this contemporary and timeless appeal. Muted colours are dominant in the collection. WINTER SUNSET The past and present are combined in this line, along with what is real and virtual, unusual and luxury and maximalist and minimalist styles. The designs are inspired by subtle influences, especially from the 1970s and 1980s, with post-retro ideas of the past and present, but with an unmistakeably modern feel supported by technology; and with a special focus on the cinema of the 1950s. Striking and moderate block colours are evident for the styles of








simple footwear. For women, classic vintage silhouettes such as stiletto heels and square toe designs are redeemed and altered. And for men, moccasins and French seams are part of the everyday attire. The opulent materials, like snakeskin or crocodile skin, are key elements, in addition to those of newly created rubberised or matte finishes, among others.

URBAN UTILITY

Sports shoes adopt refined and understated styles. The comfort of the tops and soles remains an important focus. The constructions focus on subtle details, such as stitches or panels that are used to introduce colours or materials. For boys, the height of the boot is increased. And for

girls, Moc style and details like laces, elastics and fastenings are evident. Different materials are used from the most opulent to the most innovative in any of the designs.







Nuria de Miguel Press Officer Tel. No.: (+34) 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. (+34) 91 563 67 80 Helena Valera International Press Tel.: 0034 91 722 51 74 [email protected] More information and photographs at: www.presscentre.ifema.es Follow us on:

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The street and urban footwear for the next Autumn-Winter 17/18 season takes its inspiration from the fashions of the eighties, with bold designs and glittery, shiny and metallised finishes, patent leather, zips, studs and all kinds of decorative elements. Next season the shop windows will be filled with ankle boots and boots of many kinds –cowboy, alpine, military or high boots – plus sneakers and designs with a masculine influence – bluchers and oxfords. Cuban heels and block or platform rubber soles, teamed with materials like suede, split leather and lycra will be “in” for yet another winter. Shades of grey, browns and blacks will continue to play a leading role in the collections.

Court shoes, pumps, brogues, desert shoes, and oxfords and sneakers, as well as an extremely complete collection of boots and ankle boots in a variety of styles, are the offerings from Xti for next season. Avant-garde materials like suedecloth, split-grain leather and patent leather in black, brown and wine, maroon and khaki are the firm’s top colours. The brand has also given in to gilt, silver, lead and bronze metal finishes, while glittery textures and animal prints remain the star finishes of the collection. Wide heels for boots and ankle boots and double soles for boyfriend-style shoes, bluchers and oxfords lead the firm’s trends for Autumn/Winter 17/18.

An urban look and an eighties air define the new collection from Calzados Victoria. The firm, in business for over 100 years, has reinterpreted its iconic models in broad ranges of colours, textures and innovative finishes. Glittery prints, velvet, suedecloth and metallized finishes with patches combined with platform soles add shape and texture to the models in the

collection. The basketball-inspired footwear for men and women also has one-colour metal-effect finishes and crackle techniques, evoking rock’s most brilliant era. The boho trend is present this winter in fringed details and prints, and models with linings that will ensure a comfortable, relaxed style. The sports models – with or








without platforms – and the chelsea boots in waxed split-grain leather are also presented in a wide range of colours. Picadilly is showing heavier models with wide, thick platforms and tractor-tread soles. Shoes with knots and braid come in velvety and patent leather-like textiles. Metallized finishes are the star trend for boots and sports models, displaying the firm’s futuristic designs. Details like flare heels are used on boots and sandals; sleepers and loafers combine a mixture of colours with patent leather and felting. The brand has also opted for wide heels and a very elongated silhouette at the toes, making the foot look narrower and more delicate. Picadilly is introducing boots in every style, from urban designs with ankle-height models to the most sophisticated offerings in velvet with buckles and zips. Another two hits that promise to update women’s styles when winter comes are chelsea boots and utility models. Legging boots are back in even greater strength, with a variety of models and heights.

Carolina Boix has decided on an urban line of shoes and accessories with metallized and felt finishes, and python and alligator skin. Among her designs are court shoes, pumps, boots and ankle boots, Oxfords and sneakers in split-grain leather, microfibre or patent leather in brown, dark blue, black, grey,

maroon and khaki.

Versatility and diversity are the central pillar of the D’Angela styles for the coming Autumn/Winter 17/18. The result is a minimalist collection in split-grain leather, textiles and stretchy microfibre, in a range of colours dominated by neutral, metallized and dark shades, such as brown, grey, navy blue, maroon, nude, gold, silver and bronze. Functional designs and sophisticated stilettos, bluchers with laces, boyfriend-style moccasins, pumps, sneakers and a varied line of captivating boots and ankle boots complete their designs.








Comfort and sophistication define the new collection from Momem, which is also notable for the ornaments and appliqués in patent leather, padding, leather finishes, synthetic leather, zips, elastic and rubber soles. The pumps have flexibility and a blend of textures and materials, while the ankle boots and court shoes, flat or with a heel, blend comfortable lines with the latest trends. The blucher-style shoes are rich in details: tongues on the uppers, laces, patent leather rivets and die-cut details. The colours range from classic greys, blacks and

browns to edgier colours like ochre and maroon. The newExé Shoes collection features the use of leather in combination with materials like lycra, suede and velvet. As a new feature, the firm is presenting court shoes, ankle boots and boots with medium height Cuban heels, with encrusted, transparent beads and shoes with rounded toes in classic black, beige, brown and maroon, and not forgetting that transparent PVC heel, which was all the rage last season. Finishing off the collection are high boots, made of suede or lycra with a discreet glitter, in XXL sizes, and their line of fantasy sneakers, on which sequins and glitter predominate, made of suede and patent leather blended with synthetic leather or bows. Also highlighted are ankle boots-short socks made of cloth and velvet. For the prints, floral motifs with very distinctive embroidery bring light and colour to the collection. They continue to be trendy, while animal prints do appear but very timidly. Boots and ankle boots, the winter tandem Faithful to their style, Sendra Boots return with a cowboy inspiration and a balance of classical and new trends in their upcoming collection. Ethnic embroidery, fringes, metal trims and earth tones are the common theme for ankle boots of different heights. Standing out in the new men's collection are the models with more pointed toes, plus cowboy looks and special leathers. The brand also includes some more urban models with original laces among its designs.








The new Refresh collection is tinted in winter shades of brown, maroon, navy blue, black, khaki and grey. Suedecloth and split-grain leather stand out as the leading materials, with metallized finishes, animal prints, metal appliqués and floral prints to decorate the uppers and add character to bluchers, oxfords, pumps, sneakers, court shoes and a large collection of boots and ankle boots. Another of the firm's trends for the coming season are heel heights that are designed for comfort, with wide heels on the boots and ankle boots, and sneakers with double soles, track soles and platforms.

Richness and a blending of materials, mixture of textures, ornaments in synthetic leather, sparkle, metallized appliqués and sequins are the leading lights of the new Break&Walk collection for Autumn/Winter 17/18. Boots, the stars of the collection, come in military, Australian, wellington and après-ski-inspired styles. The firm has updated the image of its sneakers by giving their shapes a more chic look, and their line of pumps features comfortable, flexible designs. Shades of grey, brown and black are combined with laces, tongues, appliqués, patent leather, leather and rubber platform soles.

Sneakers and sporty models, the great allies of urban fashion Sporty models will continue to spark our interest next season. B3D is presenting a modern, stimulating collection at MOMAD Shoes in the latest colours and materials, such as neoprene, nylon and microfibre. Sneakers, running shoes and sports shoes with double-thick rubber soles are its star attraction. Creations that combine textures, prints and








trendy colours such as grey, maroon, khaki, navy blue, brown and black, and a wide range of metallized finishes.

Jim Sports, which specializes in sports shoes, is coming to the show with its many brands to present, among others, the classic Softee shoes made in breathable materials with a flexible, non-slip rubber sole. The Rox brand stands out for its R-Gravity athletic shoes, with their simple, modern styling and rubber sole, and their Rox R-Fresh line in a breathable material that moulds precisely to the foot. The most casual line comes from their R-Totem and R-Touareg shoes, made in a variety of colours and with different types of soles. The Starter brand’s most modern line combines bright colours with the latest motifs, such as animal prints. Starter Camden and Starter Palmer athletic shoes are a more feminine line, while Starter Baytown and Kemp are unisex. Martin Kein will show off a broad range of flip-flops with non-slip soles, including Azohia, a colourful trendy and youthful style; Medano, with a sole that adapts well to the foot; Rodas, with an ergonomic sole for greater comfort, Bonaire and Aruba, the only model with fabric straps. Kids, new collections for the little ones The major kids’ footwear brands will also be at the show to offer designs that the younger set will wear in the Autumn/Winter 17/18 season. Victoria Kids presents a wide variety of models, from ankle boots with Velcro closures to slip-on sports shoes that mix together materials – patent leather or leather – and finishes – metallic and glitter – to give a modern, original and easy-to-wear look to children’s shoes.

Mayoral, which has been in the market for over 75 years, is showing off simple cuts and soft contrasts, and for a more revolutionary concept, more obvious colour contrasts, more angular lines and heightened details. For the sports models, blocks of colour in intense shades and strong contrasts are important. The colour range features earth tones and pastel shades, warm textures and winter materials. Their Newborns line features

textures such as velvety knitted fabric, lace, embroidery, Scottish plaid, brushed and padded felt. Ecru, pinks with grey details, floral patterns, beiges, mustard, greens, warm oranges, blues and reds, and sky blues made up the firm’s colour palette. The new Xti Kids children's collection blends fashion and functionality to perfection, with bluchers, oxfords, sneakers,








pumps and ankle boots in the latest colours and finishes. Among the collection’s most representative shades are earth tones, maroon, khaki and black. Among the materials, the protagonists are suedecloth, split-grain leather and patent leather, with smooth, metallized finishes and glitter or animal print textures. The Jim Sports Softee brand has come to the show with new models from its schoolwear line, available in white with navy or pink with a Velcro closure; its Querubin Turf athletic shoes in black and orange and red and black; Querubin Fútbol Sala, made of a light synthetic material; and Querubin Fútbol 11 in fuchsia or lime green and black. Among its new designs are its Starter Lena athletic shoes, available in white with pink or royal blue.







Nuria de Miguel Press Officer Tel.: (+34) 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tel. (+34) 91 563 67 80 Helena Valera International Press Tel.: 0034 91 722 51 74 [email protected] More information and photographs at: www.presscentre.ifema.es Follow us on:

PREVIEW OF OFFERINGS FROM A SELECTION OF FOOTWEAR

COMPANIES IN HALL 7








Next Autumn/Winter 2017/2018 the velvet trend will step confidently into the fashion limelight to imbue the new collections with femininity. The high-end footwear companies at MOMAD Shoes were bowled over by velvet and not just for special occasions. Suede, snakeskin tooling along with square and block midi heels will be high fashion in the new season. The essentials for this season are 7 cm heel court shoes, male-inspired footwear, all types of boots and ankle boots. Autumn colours, mainly black, brown, grey, navy blue and burgundy will, in turn, be the proposed colour palette for next winter. Pons Quintana, faithful to its appointment with MOMAD Shoes, will surprise us all with its bold new, very colourful, collection with Baroque influences and full of harmony for the sophisticated and feminine woman. Elegant calves, animal prints, metallic silks, dog's tooth and Prince of Wales check prints are the highlights of their collection, which also includes tooled and embroidered elements along with metallic ornaments. As for the colours, they include natural forest tones, browns and velvety shades, although black still remains the main colour of the season. In addition, the company's hallmark is its famous woven designs that stand out as one of the stars of the winter collection, with new and daring combinations of colours and materials.

Urban inspired designs, including front platforms and midi heels in court shoes, boots and ankle boots are the leading designs in the collection from Pedro Miralles for next Autumn/Winter 17/18. Soft leather that is pleasing to the touch, in various shades and autumnal patterns, are combined with velvets and

brocades. This Alicante firm also adds to the fashion for masculine inspired footwear with its line of moccasins with heels and front platforms, while at the same time showing a more feminine side through the new collection of comfortable and stylish mary-janes tied to the ankle. Stretch ankle boots in velvet, boots with a natural fur lining and zipper, and a wide range of sporty models complete the new trends for season.








Next Autumn/Winter 17/18, Lodi&Gadea will seduce you with their seasonal trends. Lodi will present a collection starring court shoes and ankle boots with thin and/or thick heel in different heights and with a touch of style with velvet fabrics. It will also highlight materials such as suede and finishes in colour gradients and rhinestones that bring a chic touch to the collection, as well as the characteristic autumn

tones of green, pale pink or the classic black. For its part, the company Gadea is putting its weight behind the masculine trend with Oxford shoes, Derby or blucher shoes, moccasins and ankle boots. Suede and leather in dark colours such as brown, black and blue are combined with studs and fringes.

Martinelli goes back to the 70s and opts for combinations of leather cuts, floral prints, metallic finishes and checks. The palette goes from asphalt grey and autumnal earth tones through to bright, monochromatic designs with electric colours. For her, stiletto heels, musketeer boots and court shoes with original designs and for him,

moccasins, blucher, ankle boots and sober and classic designs.

The new collection from C.Doux for next season is defined by different urban styles. The Cosmopolitan line ranges from refined, pointed forms to those that are more squared giving an informal touch. Thick and slightly flared 80s- influenced heels are adapted with the latest ultra-light micropore blocks. Shades of blue, mauve and red are interspersed with rounder shapes








and soles and blocks of rubber and micropore. The firm also clearly chooses more masculine lines: ankle boots with coloured laces, metal studs, buckles, etc. combined with tooled or patent leather reminiscent of the Punk style of the mid 70s. Dark shades predominate in this line, such as black, blue and metallic grey. Sport-Ground's style is defined by a more natural line combined with crepe soles and genuine, rustic leathers such as split and brushed leather in mustard, brown and green khaki.

For next Autumn/Winter 17/18 Baltarini offers a new line of footwear characterised by a combination of materials, including wood and natural crepe soles. The resulting timeless pieces are reinvented with elaborate designs in velvet, sequins and embroidered fabrics, dominated by intense tones and neutral colours.

Peep toes, court shoes, sandals, moccasins, slippers, sneakers and masculine inspired designs (Oxford

and blucher) make up the new winter collection from Menbur. The company, which celebrates its 50th anniversary this year, has conceived its new designs in suede and nappa leather combined with different textures and patterned glitter. Satin, patterned and smooth microfibre, smooth and embossed velvet, lace; tooled or braided in combination with patent or nappa leather are the star materials in the collection. The colour palette opts for bright colours such as red, pink, bright blue, green, ruby and gunmetal; softer tones such as skin, champagne, stone or leather; and the metallic such as gold and silver.

Urban, comfortable and sustainable fashion Innovative materials embroidered in colourful flowers or tooled snakes are some of the trends offered by Alma en Pena for Autumn/Winter 17/18. Boots, ankle boots and shoes with overlapping flower ornaments, the velvet trend with rhinestones and glitter, the brand name and the incorporation of jewels characterise this new collection.








The new collection for next season from D’Chicas is defined by bold designs that are structured and very youthful. It includes flat ballet slippers in suede and combined with different materials; Chanel type footwear with square, stylish and comfortable heels: and sporty designs with rubber platforms. The moccasin takes on a sporty dimension, also in suede and with a rubber sole. Court shoes with a maximum 7cm heel have pointed, square or round toes in simple colours and tooled leather. Their ankle boots are designed with metallized leathers with discreet prints or snake skin. The firm uses all types of colours and materials (pink, red, blue, etc. in glitter, sequins, animal print, etc.) in the most traditional and classic styles. Leathers also play an important role along with the prints, metallics and laces that disregard traditional lacing. The trend is for soles made from comfortable materials such as crepe in sober colours, such as browns and blacks. Comfort in footwear will be represented by brands such as Doctor Cutillas that will attend MOMAD Shoes with a collection in the minimalist style that ranges from sophisticated high heels with a comfortable wide heel, laced bluchers with half wedges, moccasins, pumps, sneakers to a varied line of boots and ankle boots. Creations made in flexible lycras, soft to the touch genuine leathers and removable insoles of memory foam in a chromatic range dominated by neutral, metallic and dark colours such as brown, black, grey, navy blue, burgundy, nude and bronze. The firm's patented Secotex membrane is also used for its waterproof and breathable properties.

Nature is the common thread of the El Naturalista collection for next season. For women, two lines: Myth Yggdrasil, inspired by the tree of Norse mythology, that has a new light weight wedge; and the Néctar line, developed from the company's mythical Colibrí line with a new lighter heel and now in black. For men, there is the Turtle line, inspired by turtle shells. The company continues using soft water-repellent leathers, flannel, bamboo with rubber soles and with removable, anatomical insoles. In addition, as a new feature the company incorporates new materials such as supple and comfortable Capretto skin; chromium-free skins and On-tex water resistant membranes. This collection also includes hand stitched footwear with thick threads that give a robust shoe with a unmistakable hand crafted finish.








The espadrille, also for winter

The new autumn/winter collection from Aedo Espadrilles is cheerful, sophisticated, fresh, natural and full of colour. The company reinvents the espadrille for the winter season, as an essential item in our wardrobe. Sewn and handmade with natural jute soles and rubber bases, the latest technology is used in the process to improve the durability of the final product. The firm

opts for earth shades beige and blue with colour gradients or shiny or metallic finishes. Vidorreta presents its new collection for Autumn/Winter 2017/18 at MOMAD Shoes. Footwear made of materials such as hair or wool in this season's colours such as burgundy, camel, brown, dark green or black. EGO: a platform for young talents Young designers are also present in the exhibition halls through the Espacio EGO. The designs of Carina Valentina, one of the new brands at the exhibition, are inspired by the Mediterranean Sea. The firm fuses the traditional Mediterranean espadrille with the classic American footwear of the 20s, giving rise to designs that radiate personality, in tones ranging from sea blue

to classic white and black. As complements to its footwear, the firm presents its new collection of comfortable and elegant handbags.

The Boho rocker style characterises the new designs from Squirrel Row, which also participates in the








exhibition in the space designated for young designers. The collection includes designs with studs or embroidery in different hues predominated by burgundy, black and earth tones. This season's handbags and accessories The designer Paula Vera will present her new line of handbags and shoes from Volum Bags, characterised by the mixing of textures in autumn shades – grey and brown-, combined with vivid colours like electric blue. Finishes and details in gold and a fine selection of materials give rise to pieces made from vibrant textures, combined in perfect harmony.

The designer Juana Llop has created new handbags and accessories for Drap that are made in a great variety of materials including metallic stitching that is soft to the touch, but with a metallic appearance. The firm extends its collection of "minaudières", the decorative handbags that are so characteristic of the

brand, with animal shapes, butterflies, fish and cats. Bright, lively colours like roses, golds and blues create unique designs with detailed finishing touches. Men's fashion: elegance and comfort Men's fashion will also have its place at the exhibition. With the participation of firms such as Sergio Serrano & Chopo, specialists in handcrafted men's footwear. Tooled, brushed and split leather are the main offerings for next winter. New lines of flexible, comfortable and lightweight shoes give life to a collection dominated by blue, green, brown, burgundy and black hues. Sergio Serrano opts for up-to-date and stylish designs and Chopo for sneakers and a casual style.








Kids

The children's footwear company Chetto is one of the brands present at the exhibition that dresses and pampers children's feet. The company's new Cozy Winter 2017 collection at MOMAD Shoes is made up of genuine, soft and comfortable leathers. The colour range opts for autumn tones and the

combination of browns, blacks and blues with subtle glitter or prints. This season, the company incorporates new innovations throughout its Comfort Dry range to take care of children's feet.







Nuria de Miguel Jefe de prensa Tel.: 91 722 50 98 [email protected] www.momad.shoes.ifema.es Roatán Comunicación Elena Martínez [email protected] Tlf. 91 563 67 80 Helena Valera Prensa Internacional Tel.: 0034 91 722 51 74 [email protected] Más información y fotos en: www.presscentre.ifema.es Síguenos en:

Comité Organizador de Momad Shoes

Juan Carlos Fernández de Salort President. ASSOCIATION OF FOOTWEAR MANUFACTURES OF MENORCA PONS QUINTANA Joaquín Abellán LODI & GADEA Marian Cano AVECAL Tomás Cerdá CAPICCIO Luis de la Morena INYECTADOS LAURA Concepción Díaz de Villegas Solans CITY COUNCIL OF MADRID Salvador Gómez ASSOCIATION OF FOOTWEAR INDUSTRY AND ESPADRILLES José Luis González ASSOCIATION OF MANUFACTURES OF FUENSALIDA Fernando Gutiérrez ASEFMA Eduardo López FERIA DE MADRID Francisco López IGMAPA, S.L.

Imanol Martínez FICE

José Monzonis FICE








Enrique Navalón ASSOCIATION OF MANUFACTURES OF ALMANSA Germán Navarro GIOSEPPO Javier Oñate AICCOR Maria José Pérez-Cejuela Revuelta COMMUNITY OF MADRID

Liborio Sevilla CALZADOS NUEVO MILENIO Pedro Silva APICCAPS








MOMAD Shoes management

DIRECTOR: Jaime de la Figuera SALES DIRECTOR: Rocío Gámez COORDINATOR: Pepa del Moral SECRETARY: Mª José Romanillos








Department of Communication and Media

COMUNICATIONS DIRECTOR IFEMA: RAÚL DÍEZ HEAD OF MEDIA RELATIONS IFEMA: MARTA CACHO PRESS OFFICER NURIA DE MIGUEL MOMAD SHOES/IFEMA: Tel.: 91-722.50.98/627 70 61 49 E-mail: [email protected] INTERNATIONAL PRESS PROGRAM: HELENA VALERA Tel. 91-722.51.74 E-mail: [email protected] SECRETARY: GEMA RAMÍREZ Tel.: 91-722.54.03

email: [email protected] IN COLLABORATION WITH: ROATÁN COMUNICACIÓN Telf. 91 563 67 80/ 676 10 75 13

Elena Martínez [email protected]

INTERNATIONAL PRESS: GLOBALLY Mónica Moliner Tel.: 0034917813987 [email protected]








Documents

Contents · handbag sector, which can be seen at Halls 5 and 7 at IFEMA-Feria de Madrid. Of the 520 firms participating, 77% are Spanish based, with a particularly strong presence