Hancock

Sony - HANCOCK EMEA

6/24/2008 - 9/25/2008

Campaign Summary Report

HANCOCK EMEA

Campaign PerformanceTotal Campaign Performance

Eyeblaster Data Total Eyeblaster Benchmark

Served Impressions 17,915,835

Average Dwell Time 111.86

Interaction Rate 8.48 %

CTR 0.05 % CTR Rich Media:

0.46%

CTR Std Banner:

0.18%

Clicks 8,435

Unique Impressions 10,202,708

Average Frequency 1.76

Unique Interacting Users

587,949

Unique Clicking Users 8,258

Video Start Rate 0.10 % 32.30%

Unique Video Viewers 18,331

Expansion Rate 10.28 % 14.07%

Unique Expanding Users

555,988

* The Summary Presentation data appears in GMT -5 EST

**Publishers with more than three percent of the total Served Impressions appear in the pie chart. 'Other' represents the remaining publishers.

HANCOCK EMEA

Creative Samples

Ad Name Publisher Site(s)

Hancock_234x60exp_BEfr_v2 MSN Multi National

Hancock_234x60exp_BEnl_v2 MSN Multi National

Hancock_234x60exp_DK_v2 MSN Multi National

Hancock_234x60exp_GB_v2 MSN Multi National

Hancock_234x60exp_GB_v3 MSN Multi National

Hancock_234x60exp_IT_v2 MSN Multi National

Hancock_234x60exp_NLnl_v2 MSN Multi National

Hancock_234x60exp_NO_v2 MSN Multi National

Hancock_234x60exp_SE_v2 MSN Multi National

Hancock_300x250_BEfr_v2 MSN Multi National

Hancock_300x250_BEfr_v3 MSN Multi National

Hancock_300x250_BEnl_v2 MSN Multi National

Hancock_300x250_BEnl_v3 MSN Multi National

Hancock_300x250_DK_v2 MSN Multi National

Hancock_300x250_DK_v3 MSN Multi National

Hancock_300x250_GB_v2 MSN Multi National

Hancock_300x250_GR MSN Multi National

Hancock_300x250_GR_ MSN Multi National

Hancock_300x250_IT_v2 MSN Multi National

Hancock_300x250_NLnl_v2 MSN Multi National

Hancock_300x250_NO_v2 MSN Multi National

Hancock_300x250_NO_v3 MSN Multi National

http://www.eyeblasterwiz.com/preview/preview.asp?CalledFromEmail=true&eyeblasterID=976525&BannerWidth=234&BannerHeight=60&Host=www.eyeblasterwiz.com&TextURL=http://www.eyeblasterwiz.com/Preview/blank.asp&Target=&PreviewType=I





















HANCOCK EMEA

Campaign PerformanceEngagement Summary

Publisher Name Served Impressions

Interaction Rate CTR Users Average Dwell Time (Sec)

Total Expansions Rate

Expansion Average Duration (Sec)

Video Started Rate

Video Average Duration (sec)

MSN Multi National 17,915,835 8.48 % 0.05 % 111.86 5.74 % 147.23 0.10 % 69.99

Totals 17,915,835 8.48 % 0.05 % 111.86 5.74 % 147.23 0.10 % 69.99

* Engagement Summary slides contain data about Rich Media content only. ‘Totals’ values may differ from Total Campaign values

HANCOCK EMEA


* Top ten publishers sorted by Served Impressions in descending order

Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, UK, Entertainment

Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate

15.86% 0.46% 14.07% 32.30%

HANCOCK EMEA




Expansion Average Duration (sec.) Video Average Duration (Sec)

38.58 32.22

HANCOCK EMEA

Campaign PerformanceUnique Metrics

Publisher Name Unique impressions

Average Frequency

Unique Clicking Users

Unique Clicking Users Rate

Unique Interacting Users

Unique Interacting Users Rate

Unique Expanding Users

Unique Expanding Users Rate

Unique Video Viewers

Unique Video Viewers Rate

MSN Multi National 10,201,236 1.76 8,258 0.08 % 587,707 5.76 % 555,899 5.45 % 18,330 0.18 %

Totals 10,202,708 1.76 8,258 0.08 % 587,949 5.76 % 555,988 5.45 % 18,331 0.18 %

HANCOCK EMEA

Campaign PerformanceUnique Metrics


HANCOCK EMEA

Campaign PerformancePerformance by Frequency

Campaign Name Frequency Served Impressions CTR Interaction Rate Impressions with Any Panel Expansion - Rate

Ad Average Duration (Sec)

User Average Dwell Time(Sec)

HANCOCK EMEA 17,915,074 0.05 % 8.48 % 4.99 % 335.92 111.86

1 10,198,871 0.05 % 7.42 % 3.79 % 339.52 86.96

2 3,095,437 0.05 % 8.81 % 5.06 % 343.13 103.27

3 1,468,110 0.05 % 9.41 % 5.86 % 346.99 115.02

4 822,773 0.04 % 9.70 % 6.46 % 344.28 128.86

5 511,238 0.04 % 10.14 % 6.96 % 338.06 136.99

6+ 1,818,645 0.03 % 12.11 % 9.67 % 287.47 170.59

Totals 17,915,074 0.05 % 8.48 % 4.99 % 335.92 111.86

Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008

HANCOCK EMEA

Campaign PerformancePerformance by Frequency

Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008

HANCOCK EMEA

Campaign PerformancePublisher Unique Overlap

Publisher Name Unique Impressions

Exclusive Unique Impressions

Exclusive Unique % Out Of Unique Impressions

Overlap Unique Impressions

Overlap Unique Impressions with One Publisher

Overlap Unique Impressions with Two Publishers

Overlap Unique Impressions with Three Publishers

MSN Multi National 10,201,236 10,201,236 100.00 % 0 0 0 0

HANCOCK EMEA


* Top five publishers sorted by Exclusive Unique Rate in descending order

- Use this graph to compare the Publishers' rates of Unique users who viewed the campaign only on that specific Publisher (Exclusive Unique Impressions).

- Publishers with high Exclusive Unique Impressions rate contribute better to a higher campaign reach.

- Publishers with a lower Exclusive Unique Impressions rate contribute better to campaigns that require a larger users' overlap. (Higher viewing frequency, deeper brand awareness).

- Examine the '% of Overlapping Unique Impressions with other Publishers' graph to view the breakdown of each publishers' overlap with other publishers.

HANCOCK EMEA


Report Contains No Data

HANCOCK EMEA

Campaign PerformanceVideo Metrics - Play Rate

Publisher Name Served Impressions

Video Started Rate Video Average Duration (sec)

Video 25% Played Rate



Video Fully Played Rate

MSN Multi National 17,915,835 0.10 % 70.00 80.34 % 70.22 % 60.31 % 0.40 %

Total 17,915,835 0.10 % 70.00 80.34 % 70.22 % 60.31 % 0.40 %

HANCOCK EMEA


* Top five publishers sorted by Served Impressions in descending order


Video 50% Played Rate Video Fully Played Rate

62.35% 43.99%

HANCOCK EMEA


* Top five publishers sorted by Served Impressions in descending order


Video Average Duration (sec.) Video Started Rate

32.22 32.30%

HANCOCK EMEA

Campaign PerformanceCreative Comparison

Ad Name Interaction Rate

CTR Average Dwell Time (sec)

Total Expansion Rate

Expansion Average Duration (sec)

Video Started Rate

Video Average Duration (sec)

Hancock_234x60exp_GB_v3 2.84 % 0.02 % 47.73 0.35 % 118.73 0.08 % 53.76

Hancock_300x250_IT_v2 3.33 % 0.05 % 57.15 0.00 % 0.00 0.06 % 118.66

Hancock_300x250_GB_v2 2.83 % 0.03 % 37.57 0.00 % 0.00 0.06 % 55.62

Hancock_234x60exp_NLnl_v2 2.02 % 0.02 % 32.74 0.31 % 87.13 0.09 % 32.97

Hancock_234x60exp_SE_v2 3.45 % 0.03 % 29.77 0.52 % 95.20 0.08 % 53.78

Hancock_300x250_NLnl_v2 3.96 % 0.06 % 59.72 0.00 % 0.00 0.23 % 33.68

Hancock_300x250_GR_ 42.87 % 0.14 % 94.82 35.95 % 95.82 0.20 % 77.89

Hancock_234x60exp_DK_v2 3.51 % 0.03 % 41.83 0.40 % 131.42 0.10 % 52.83

Hancock_300x250_BEfr_v2 3.84 % 0.09 % 77.46 0.00 % 0.00 0.18 % 146.16

Hancock_234x60exp_BEnl_v2 3.48 % 0.03 % 47.46 0.42 % 138.11 0.09 % 105.10

Hancock_234x60exp_BEfr_v2 4.44 % 0.03 % 49.46 0.47 % 161.35 0.06 % 112.77

Hancock_300x250_NO_v2 2.82 % 0.07 % 47.69 0.00 % 0.00 0.10 % 60.46

Hancock_300x250_DK_v2 5.06 % 0.06 % 101.54 0.00 % 0.00 0.16 % 60.15

Hancock_300x250_DK_v3 70.39 % 0.13 % 72.02 65.45 % 74.39 0.22 % 55.47

Hancock_300x250_BEnl_v2 3.86 % 0.06 % 74.74 0.00 % 0.00 0.15 % 126.77

Hancock_300x250_BEnl_v3 57.17 % 0.10 % 213.14 62.42 % 209.36 0.16 % 103.77

Hancock_234x60exp_NO_v2 2.27 % 0.02 % 41.40 0.30 % 120.40 0.06 % 49.68

Hancock_234x60exp_GB_v2 2.98 % 0.02 % 0.00 0.37 % 106.40 0.09 % 50.33

Hancock_300x250_NO_v3 31.08 % 0.11 % 339.39 61.16 % 301.34 0.11 % 57.64

Hancock_300x250_BEfr_v3 67.45 % 0.11 % 202.18 66.20 % 207.61 0.13 % 127.52

Hancock_234x60exp_IT_v2 2.24 % 0.02 % 31.63 0.35 % 145.32 0.04 % 89.91

Hancock_300x250_GR 54.90 % 0.00 % 56.25 0.00 % 0.00 9.80 % 2.60

HANCOCK EMEA


* Top ten Ad Names sorted by Served Impressions in descending order


Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate

15.86% 0.46% 14.07% 32.30%

HANCOCK EMEA


* Top ten Ad Names sorted by Served Impressions in descending order


Expansion Average Duration (sec.) Video Average Duration (Sec)

38.58 32.22

HANCOCK EMEA

Campaign PerformanceAd Format Comparison

Ad Format (Unit Size) Served Impressions CTR Interaction Rate Average Dwell Time (Sec)

Expandable Banner (234x60) 8,044,944 0.02 % 2.98 % 36.75

Polite Banner (300x250) 7,911,283 0.05 % 3.40 % 50.51

Expandable Banner (300x250) 1,959,608 0.13 % 51.61 % 124.36

Totals 17,915,835 0.05 % 8.48 % 111.86

* Ad Format Comparison slides do not include Tracking Pixel data. ‘Totals’ values may differ from Total Campaign values

HANCOCK EMEA


* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order

HANCOCK EMEA


* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order

HANCOCK EMEA

Campaign PerformanceConversions Summary


HANCOCK EMEA



HANCOCK EMEA



HANCOCK EMEA

Campaign PerformanceEyeblaster Benchmarks For: Q1 '07 - Q4 '07, UK

Basic Metrics Video Metrics Expandable Metrics

Ad Format IR CTR Average Video Duration (Sec)

Video Started Rate




Impressions with a Specific Panel Expansion - Rate


Polite Banner 4.70% 0.21% 43.73 49.14% 64.91% 47.27% N/A N/A N/A

Expandable Banner 30.16% 0.44% 85.03 18.94% 66.69% 43.16% 32.45% 14.83% 66.28

Basic Metrics Video Metrics Expandable Metrics

Vertical IR CTR (Standard Media)

CTR

(Rich Media)

Average Video Duration (Sec)

Video Started Rate




Impressions with a Specific Panel Expansion - Rate


Entertainment 15.86% 0.18% 0.46% 32.22 32.30% 62.35% 43.99% 14.07% 6.21% 38.58

HANCOCK EMEA

Thank You!

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Hancock