Hamill BassueOwen HendershotGoran Nagradic

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Compass Group PLC

• World’s largest foodservice company• Providing services in more than 90 countries• Providing food and beverages in myriad form

from vending machines and corporate catering to bringing popular franchises such as Burger King, KFC, Taco Bell, Pizza Hut and T.G.I.-Fridays

• Operating in schools, airports, military bases and correctional and healthcare facilities

• Employing more than 400,000 people

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Operating Sectors

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Owned & Franchised brands and Major Clients

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Mission and Vision Statements

Our Vision

To be a world-class provider of contract foodservice and

support services, renowned for our great people, our

great service, and our great results.

Our Mission

Everyone in Compass is committed to consistently delivering superior service in the most efficient way, for the shared benefit of

our customers, shareholders and

employees.

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New Mission and Vision StatementOur vision is to become the worldwide leader in food and support

service, providing world class services, and setting the standard of excellence in the foodservice industry.

To achieve this, everyone that is a part of Compass Group is passionate and committed to working together, to delivering

superior food and service in the most efficient way for the share benefit of our environment, customers, shareholders and

employees. We approach every opportunities and challenges with a positive and commercially aware "can-do" attitude. We operate

with openness, trust and integrity and aim to never compromise on the safety and health of our customers and our people, and to manage responsibly the impact that our business has on the

environment.

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Objectives

Our objective is to deliver value to our shareholders and our customers by leveraging the benefits of being a Group to deliver structured and sustainable organic growth in our chosen markets and achieve our vision to be a world-class provider of contract foodservice and support services.

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Our Guiding Principles

• Safety, Health and Environment First• Delivering for Clients and Consumers• Developing our People and Valuing Diversity• Profitable Growth• Constant Focus on Performance and Efficiency

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Our Values

• Openness, Trust and Integrity• Passion for Quality• Win Through Teamwork• Responsibility• Can-do

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Management

Sir Roy Gardner – Chairman

Richard Cousins – Group Chief Executive Andrew Martin – Group Finance Director

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Brief History

1941 - Group founded in the UK as ‘Factory Cateens Ltd’1960 - Bateman & Midland Catering acquired by Grand

Metropolitan and eventually merged as Grand Met Catering Services

1984 - Grandmet Catering re-launched as Compass Contract Services

1987 - Management buy out the contract services division of Compass Services from Grand Metropolitan and form the new Compass Group

1988 - Compass Group PLC listed on the London Stock Exchange

Beginning of global expansion11

Global Presence

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MAP Strategy

• MAP is a performance driven strategy focused on five key points:1. MAP 1 – Client sales and marketing• Achieved through better targeted businesses, tighter

contracts and sharper contract evaluation. • Concentrated on client pricing strategies and growing

client volumes (through additional services: cleaning, portering, reception and concierge).

2. MAP 2 – Consumer sales and marketing• Focuses on developing our retail philosophy in order to

increase participation and spend per head (extending our offer to include breakfast and “Grab & Go” concepts.

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MAP Strategy (cont’d)3. MAP 3 – Cost of food

• Addresses cost efficiencies through a systematic approach to menu planning, purchasing and supply chain, and unit processes.

4. MAP 4 – Unit costs• We spend nearly £5.5 billion per year on unit costs and we have

been managing this through: labor productivity and scheduling; control of labor costs; and in-unit overhead opportunities.

5. MAP 5 – Above unit overheads• we spend £0.8 billion on above unit overheads per year. The

savings have been achieved through: management reorganization; consolidated back office functions; change management processes; and tightened control of discretionary spend.

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Internal Assessment

In the inside15

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Compass Group PLC’s performance chart 2007

Financial Statements

• Income statement• Balance sheet• Cash flow

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Financial Ratios

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Strengths & Weaknesses

Strengths • EPS increased by 62%• Increase in net income 78%• Strong brand name• High income clientele• Large employee base

Weaknesses• Liquidation of assets• Very low revenue growth• Diversity (hard to manage)• Very poor cash reserves• Poor usage of Internet (as a

marketing tool)

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IFE Matrix

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External Assessment

Outside of the box

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Opportunities & Threats

Opportunities• Aging population• Consumers value leisure

time (want to spend less time cooking and cleaning)

• Industry experiences a steady growth

• Increasing environmental consciousness of consumers

• Increase in desire for awareness in healthy eating

Threats• Food cost inflation• Rise in unemployment rate• Higher fuel prices• Decrease in value of money• Competition (Aramark,

Sodexho)

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EFE Matrix

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Global Cost Foodservice Industry

• The global cost foodservice sector grew by 3.6% in 2007 to reach a value of $250.9 billion.

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Global Cost Foodservice Industry (cont’d)

• The global cost foodservice sector grew by 0.7% in 2007 to reach a volume of 116.6 billion transactions.

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Global Cost Foodservice Industry (cont’d)

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Future Forecast of the Industry

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Competitive Profile Matrix

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Strategic Formulation

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Space Matrix

FS

+6

+1

+5+4+3

+2

-6

-5

-4

-3

-2

-1-6 -5 -4 -3 -2 -1 +1 +2 +3 +4 +5 +6IS

Conservative Aggressive

Defensive Competitive30

IE Matrix

Grow and Build

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SWOT Matrix

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The Grand Strategy Matrix

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Matrix Evaluation

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QSPM

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Possible Strategies

• Developing new organic-only products (S2, S3, S4, O4, O5) – 1.67

• Further global expansion – Russia in particular (S2, S3, S4, O2, O3) – 1.67

• Acquire local farms to minimize the cost of transport and to provide fresh and organic products(S2, S3, T1, T2, T3) – 1.65

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Future Plans

Grow + Organic = Groganic

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Objectives

• Continue exercising MAP Strategy• Increase revenue• Establish company as market leader in organic

environment-friendly food industry• Increase quality of food• Selling out certain companies within our fast

food sector (everyone except Burger King)

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Recommendations• Turn into producing only organic (healthy) environment-friendly food

(which is also applies “going green”) 1,000,000,000• Get out of fast food business by selling out company’s franchises and own

brands to weaker competitors than the market leader – $10,000,000,000• Acquiring local farms to minimize the transportation costs and to improve

the freshness of products 1,000,000,000• Invest into development of healthier and more organic products

1,000,000,000• Build new organic menu for Burger King (adjust the fast food business to

provide the new menu) 2,500,000,000• Build a recycling center for all of the company’s waste 1,000,000,000• Plant trees and spend money into cleaning the environment

2,000,000,000Total Profit: 1,500,000,000

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Implementation

A new beginning

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Other Issues

• Environment pollution• Cultural differences• Laws and regulations in foreign countries• Use of Internet must improve

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Evaluation

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Update 2009

• Compass Group PLC• Stock performance

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Questions ???