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Join us in the Half Moon Bay Magazine — for those that love the Coastside lifestyle.
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REVISED 10/29/13
Half Moon BayM A G A Z I N EHalf Moon BayHalf Moon BayHalf Moon BayMEDIA KIT
PUBLISHED BY THE HALF MOON BAY REVIEW
REVISED 10/29/13
ABOUT/
Half Moon Bay
Half Moon Bay is
San Francisco
Montara
Pacifica
Palo Alto
Los Altos
Los Gatos
BelmontSan Mateo
Burlingame
Hillsborough
Pescadero
Moss Beach El Granada
San Jose
HALF MOON BAY
San Carlos
Half Moon Bay is situated just 25 miles from downtown San Francisco and 10 miles from Silicon Valley but is in a world of its own. The ridge of the
Santa Cruz mountains creates a physical and mental barrier from the bustle of bay area, providing a
retreat from the fast paced San Francisco penin-sula. Locals and visitors from around the bay area and beyond make frequent trips to its wide open
beaches, towering redwoods, active harbor and thriving downtown.
Half Moon Bay and surrounding communites are among the most affluent and active populations in
the country. Readers of Half Moon Bay magazine are overwhelmingly home-owners with children,
have a household income exceeding $150K and are interested in active lifestyles that the mid-pen-
insula can provide.
8 miles to Highway 280
13 miles to downtown san Mateo
25 miles to Palo alto and stanford
25 miles to san francisco
REVISED 10/29/13
EDITORIAL CALENDAR/THE HALF MOON BAY REVIEW WON
FIRST PLACE IN GENERAL EXCELLENCE FROM THE CALIFORNIA NEWSPAPER PUBLISHERS
ASSOCIATION .THE SAME CARE AND ATTENTION TO DETAIL GOES INTO HALF MOON BAY MAGAZINE.
Half Moon Bay
onGoInG ConTEnT
FEATURES:Covering the most interesting people and events on the Coastside. Our writers keep their eyes and ears open for timely and topical story ideas that have potential for great art.
Q&A:Prominent member of the community weighs in with responses on various off-beat questions.
DAY TRIPPPER:Suggestion for local and visitor spending the day on the Coastside. A place to go and a place to eat.
BACK IN TIME:The Coastside has a rich history. We feature a vintage photo and explore its historical significance.
WORDS ON A WORD:Columns from locals who are asked to write short essays on a particular word.
HOME FRONT:Highlighting a specific home project from beach houses to mountain retreats.
PERFECT PETS:Highlighting the eclectic assortment of beloved pets and their owners on the Coastside.
IN STORE:Unique gifts and creative finds from bou-tiques around the area.
BEFORE/AFTER:Time lapse photography. A graphic depiction from before and after a particu-lar event.
REAL ESTATE:A wrap up of monthly home sales on the Coastside and a featured property.
Issue Editorial Highlights* Special Directories ad Close
January Healthy New Year Medical profiles Dec. 15
February Senior LivingValentines Day ideas
Jan. 17
March Spring Home Summer Camps/Programs Feb. 14
April Summer activites Mar. 14
May Focus on Food Senior Living April 18
June Outdoor Adventures May 16
July Community commerce Business directory June 20
August School focus July 18
September Fall Home Aug. 15
October Pumpkin festival Sept. 19
November Volunteering and non profits
A guide to nonprofits Oct. 17
December Holiday season Nov. 14
Half Moon BayT h E h A L F M o o n B A Y R E V I E w M A G A Z I n E
s P E C I A L s E C T I o n : B U s I n E s s P R o F I L E s
whAT’s In A nAME?
FULL CIRCLE
some business names just speak for themselves. others have more creative monikers. we searched for some that were a little unusual and learned a little about their origins.
Clothing company has roots on the Coastside P.26
ALL In ThE FAMILY
J U L Y 2 0 1 3
Local ag business looks for sustainable loop between plants
and fish P.33
Trevor Bridge from Costanoa
Half Moon Bay_July13.indd 1 6/24/13 4:13 PM
WEll WRiTTEn anD inTEREsTinG ConTEnT in
EVERy issUE of Half Moon Bay
*The editorial highlights are ideas about seasonal content. Magazines will usually include a feature related to the highlight, but these are subject to change in an effort to have the most interesting and timely content possible.
REVISED 10/29/13
CIRCULATION & DISTRIBUTION/
Half Moon Bay
pEnInSula
SAN MATEO
BURLINGAME
SAN CARLOS
BELMONT
SAN MATEO
HILLSBOROUGH
WOODSIDE
FOSTER CITY
CoaSTSIDE
HALF MOON BAY
EL GRANADA
MOSS BEACH
MONTARA
PESCADERO
PACIFICA
The magazine is distributed to dozens of locations on the Coastside and on the Peninsula with an interested
and active readership that fit within our target deomographics.
The magazine is also availbalbe by mailed subscription and is included in the Half Moon Bay Review newspaper.
If you would like to request copies be distributed at your business or have suggestions of distribution points,
please contact the Half Moon Bay magazine office.
Our distribution area covers the Coastside and the Mid-Peninsula
We distribute the magazine through a professional distribution agency to many locations in the following cities:
MonTHly REaDERs12,500+
MaGazinEs DisTRiBUTED5,000
THE Half Moon Bay MaGazinE is foR PEoPlE inTEREsTED in THE CoasTsiDE BUT Don’T nECEssaRily liVE THERE
REVISED 10/29/13
DEMOGRAPHICS /
Half Moon Bay
Half Moon Bay magazine readers are a mix of San Mateo County Coastside locals and residents of peninsula cities from San Francisco to San Jose and beyond. Their home towns may vary, but they all
share a common interest in the Coastside.
While the Half Moon Bay magazine is read by many ages and groups, we tailor our content and
distribution to specifically appeal to a target audience.
Who is our target audience?
FOCUSED ON: College educated, married couples aged 30-55 with children and pets
TYPE OF RESIDENCE: Single family home
READERS: Coastside residents interested in their community, Mid-Peninsula readers that enjoy learning visiting,
and anyone that aspires to the Calfiornia Coastal lifestyle!
BUYING HABITS: Focused on improving their homes and way of life.
LIFESTYLE: Active adults that enjoy travel, eating out, family
activities, entertainment and are involved in civic events.
INCOME RANGE: Household income of $150,000+
REaCH PoTEnTial, loCal CUsToMERs THaT aRE aCTiVEly sEEKinG THE GooDs anD sERViCEs THaT yoUR BUsinEss PRoViDEs
REVISED 10/29/13
OUR ADVERTISERS/
Half Moon Bay
PaRTial lisT of aDVERTisERs
DININGCafé ClassiqueCafé CapistranoCafé LuccaCameron’s InnDaddy-O’sDuarte’s TavernFlavor RestaurantHappy Taco Harbor PizzaHalf Moon Bay Brewing Co.Half Moon Bay Joe’sIt’s ItaliaMezza Luna RestaurantMullins Bar and GrillNavio - Ritz CarltonPrinceton Seafood Sam’s Chowder HouseSpanishtown Mexican Restaurant
ENTERTAINMENTCoastal Repertory TheatreOld Princeton Landing
GALLERIESBorsini-BurrCottage IndustriesEllen Joseph GalleryPersonal FXSpring Mountain Gallery
HOME AND GARDENAbsolute FlooringBlue Sky DesignCB ShowersCoastside Technical ServicesCreative EnergyDolan’s LumberFloors To GoGaffigan Company
Half Moon Bay Building & GardenKapriz FlooringMeyer Plumbing SuppliesPalladino PaintingRebarts InteriorsRice Trucking and Soil FarmSherwin Williams Paint Co.
MEDICAL/DENTALAlborzi OrthodonticsCabrillo Family DentalCoastside Eye CareMain Street MedicalSheppard Family DentalImmediate CareSequoia HospitalSeton Medical CenterHealth Plan of San Mateo Co.
REAL ESTATEAccent HomesAlain Pinel RealtorsColdwell BankerIntero Real Estate Services -Ara Croce
PET CAREAll Animal MobileAnimal Care UnlimitedCoastside PetsCompanions in WaitingHalf Moon Bay Veterinary HospitalKibbles Pet CarePosh Paws
RETAILA Runners MindArrowhead FramingElizabeth’s Yarn ShopLight and ArtHillsdale Shopping CenterMain Street GoldworksGeneve JewelersSquash BlossomTalbot’s Toyland
The Posh MoonTokenzToque BlancheUnique Clothing
INSURANCEFarmers Insurance-Angelini & Assocs.Weller O’Brien Insurance Services
SENIOR LIFESTYLESCedar Lane Care HomeSterling CourtSan Carlos ElmsThree Bells of Montara
AUTO SERVICESAngelo’s MufflerAuto MedicsPhil’s Tire and Auto CareBK MotorsBob’s Car WashDRW Motor SportsDudley Perkins Co- Harley DavidsonHalf Moon Bay Auto Repair
EDUCATIONCabrillo Education FoundationCollege of San MateoMercy High SchoolMid Peninsula High SchoolNotre Dame High SchoolSea Crest SchoolSerra High SchoolSt. Ignatius CollegeWilkinson School
GROCERIESArcangeli GroceryCunha Country StoreNew Leaf Community Market
REVISED 10/29/13
TESTIMONIALS/
Half Moon Bay
Our office continually has new patients tell us “I saw you in the magazine.” As any dentist will tell you, having new patients each month is a necessity. The expert, helpful staff helped us design a great ad! They also keep us on top of opportunities available to improve our presence on the Coastside. RAY SHEPPARDSHEPPARD FAMILY DENTISTRY
We love when people come into Main Street Goldworks asking to see a piece they saw in an advertisement in Half Moon Bay magazine.
JESSE WARSHAUERMAIN STREET GOLDWORKS
“Since I started advertising in the Half Moon Bay Review I have seen my business expand in Half Moon Bay and on the Coastside. It’s money well spent!”
GEORGE SALETGEORGE SALET PLUMBING, SAN BRUNO
They are helpful in putting together my ads which are always presented so well. I’ve gotten good feedback from customers! Many thanks to the great staff and all the wonderful readers.
CAROL PATIN-GIPETHE POSH MOON
The Review has been a long time valued resource for our company and agents. The exposure to our coastal listings continues to satisfy the needs of our sellers as well as providing customers information on our offered properties and organization”.
RON GABLEVICE PRESIDENT, MANAGERALAIN PINEL REALTORSSAN MATEO, HALF MOON BAY
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CoasTsiDE anD PEninsUla BUsinEssEs, BoTH BiG anD sMall, Will finD GooD ValUE in UsinG THE Half Moon Bay MaGazinE as PaRT of THEiR MaRKETinG EffoRTs
REVISED 10/29/13
Photo
Day trip
Onscene
Q&A
Calendar
Shopping
Opendoor
Inside back cover
Back cover
Inside front cover
Publisher note
Feature
Feature
Feature
Here is how a typical Half Moon Bay Magazine
will be created.
Readers will find 3 or 4 features about the most
interesting people and places on the San Mateo
County Coastside.
In addition, the Magazine will inlcude a number of
monthly departments on home and garden design,
day trips, Q&A, pets, food and more.
Some will be consistent and in every month,
others will vary with the seasons.
The magazine will be full
of award winning photography and writing combined with attractive
graphic design.
Our target size of the magazine is 52 pages
giving plenty of room for art and editorial.
Advertising density will generally be around
30-35% but will never exceed 50%.
TOCStaff box
From the readers(letters, photos)
12
34
56
78
910
1112
1314
1516
1718
1920
2122
2324
2526
2728
2930
3132
3334
3536
3738
3940
4142
4344
4546
4748
SAMPLE ISSUE/
Half Moon Bay
HoW DoEs THE MaGazinE sTaCK UP?
REVISED 10/29/13
ADVERTISING sizes/
Half Moon Bay
MaGazinE sizE:9” wide by 10.875” tall
aD sizEs*
2 page full spread width heighth
Bleed size 18.25” 11.125”
Trim size 18” 10.875”
full page (covers and interior)
Trim size 9” 10.875”
Bleed size (.125”) 9.25” 11.125”
fractional sizes width heighth
1/2 horizontal 8.5” 5”
1/2 vertical 4.125” 10.1875”
1/3 vertical 2.625” 10.1875”
1/3 square 5.5” 5”
1/4 vertical 4.125” 5”
1/6 vertical 2.625” 5”
full page
Bleed
1/2 V
1/4 V
1/6 V
1/3 V
1/3 SQ.
SpecificationsCamera-ready artwork can be delivered via email, portable storage or via a shared dropbox (email for invite to share). Emailed files should not exceed 8MB.
All ads need to be delivered in PDF format.
Photos need to be in CMYK and 300 dpi or higher. Do not use RGB or spot color in ads.
A .5 point rule will be added to ads without borders.
Avoid very small or very thin reversed typography.
Double check correct ad size.
Accommodate .125” bleed on full page ads. Full page ads without bleed will be floated with a .25” white border.
1/2 H
REVISED 10/29/13
ADVERTISING pricing/
Half Moon Bay
We offer many levels of pricing to accomodate every budget.
We truly believe that consistent presence is the hallmark of effective advertising
and, because of this, we offer significant discounts on multiple runs.
There is great value in being a part of the Half Moon Bay Magazine. Coastside and Peninsula businesses will both benefit greatly from
getting exposure through this attractive and well read publication.
We have had many people tell us they’ve seen us in the Half Moon Bay Magazine. The investment has been worthwhile. I’ve had people come
up and say “didn’t I see you in the magazine?”
25% off single issue 15% off single issue 10% off single issue
10-12x 6-9x 3-5x single issue
Back cover $1299
Inside front cover $675 $765 $809 $899
page 1 $675 $765 $809 $899
2 page full Spread $824 $934 $989 $1099
full page $525 $595 $630 $699
fractional sizes
1/2 horizontal $390 $442 $468 $520
1/2 vertical $390 $442 $468 $520
1/3 vertical $325 $366 $385 $429
1/3 square $325 $366 $385 $429
1/4 vertical $285 $325 $342 $380
1/6 vertical $190 $215 $225 $249
CONSISTENT, WELL-DESIGNED ADVERTISING SHOULD BE A PART OF ANY SUCCESSFUL MARKETING PROGRAM.