HALDIRAM THE FAMILY BUSINESS

PRESENTED BYRUCHI PATEL

09MBA34

BACKGROUND

• In 1937, Gagan Bishan Agarwal started small sweet shop in Bikaner.

• In 1941, Haldiram Bhujiyawala brand name was introduced.

• The business extended to– Kolkata in 1958– Nagpur in 1970– Delhi in 1983

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HIERARCHY OF AGARWAL FAMILY

Gagan Agarwal

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RAMESHWAR KOLKATA

MOOLCHANDNAGPUR

MANOHARLALDELHI

MADHUSUDAN

PANKAJ AGARWAL

PRABHU SHANKAR SHIV KISHAN

RAJENDRA AGARWAL

HALDIRAM• Multi-cuisine Indian fast food company.• Vision – just want to serve the best to their

customers.• India’s largest snacks and sweets

manufacturer.• 1996, they started exporting their products

and entered into fast food restaurant.• It was divided into 3 separately owned units in

1999, due to family dispute.

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PANKAJ AGARWAL

• Director of Haldiram Manufacturing Company Limited(HMCL), Delhi.

• MBA – Switzerland• He learn everything on his own• He understand the need of the customers in

terms of taste preferences.• He keeps the track of all manufactured

products.

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MOTIVATION FACTORS

• Need for Achievement• Risk Taking• Family background• Education• Role Model• Strong Moral support Network

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System Viewpoint

• They coincidently entered into restaurant business, as their main expertise is in Indian sweets and snacks.

• They have 3 units in Delhi working in traditional fashion.

• Professionalism is missing, as job is more labor intensive.

• Prohibit hiring any food technologist in fear of disclosure of their recipes.

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GURGOAN PROJECT

• Headed by Pankaj.• He wants to implement the purchasing,

maintenance, quality, financial and production system to meet international standards.

• Pankaj loves experiments• Focusing more on– Controlling their costs– Focus and study more customers demands

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HALDIRAM’S MARKETING MIX

• They were the leader in branding Indian Fast Food.

• Namkeen packed in Mathura unit, but the sweet is produced at each outlet.

• Product profile contains 50 – 60 different products.

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CHALLENGES • Haldiram wants to become Global Brand• Challenges faced by haldiram – PACKAGING– COMPETITORS– FRANCHISE OPPORTUNITIES– CONCEPT OF FROZEN TECHNOLOGY

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THANK YOU