Haileabmarketing

8/7/2019 Haileabmarketing

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CaterpillarCAT

By:

Haileab T.

Mussies T.

Teklezgi N.


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Caterpillar:

Who We Are?

Caterpillar:

The company was originally organized as CaterpillarTractor Co. in 1925in the State ofCalifornia.

For more than 85years, Caterpillar Inc. has beenmaking progress possible and driving positive and

sustainable change on every continent. With 2009 salesand revenues of $32.396 billion,

Caterpillar is the worlds leading manufacturer of (construction

(Mining equipment,

(Diesel and natural gas engines andindustrial gas turbines and diesel electric locomotives.


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Employee More than 93,000 people around the worldEmployee More than 93,000 people around the world

200 cat dealers200 cat dealers

Our global headquarters is located inOur global headquarters is located in peoriapeoria, Illinois., Illinois.

What We Do?What We Do?

. For more than 85 years, our solutions. For more than 85 years, our solutions

have builthave built

(( infrastructure thatinfrastructure that enables peopleenables peoplearound the world to enjoy aaround the world to enjoy a better qualitybetter quality

of life andof life and higher standard of livinghigher standard of living..


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We are a technology leader serving a widerange of industries, including

general and heavy construction, mining,forestry, energy and electrical power

generation. In more than 200 countriesaround the world, Cat equipment is at workon highways, rail lines, oceans and rivers, inforests, quarries and oil fields.

Today, more than3 million machinesand engines are in active use around theworld.


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Why itMaters?Why itMaters?

By bringing togetherBy bringing together technologies,technologies,

services and solutionsservices and solutions, we can help, we can help

our customers respond to their uniqueour customers respond to their unique

business challengesbusiness challenges..

Whether the goal is toWhether the goal is to improve jobsiteimprove jobsite

safetysafety, to find beneficial uses for by, to find beneficial uses for by--

products and commodities,products and commodities, toto increaseincrease

material and energy efficiency or tomaterial and energy efficiency or to

reduce greenhouse gas emissions,reduce greenhouse gas emissions,

caterpillar can deliver.caterpillar can deliver.

SUSTAINABILITY INCLUDING

ECONOMIC, SOCIAL AND ENVIRONMENTALCONSIDERATIONS IN BUSINESS MATTERS


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To OurCustomersOur products and services

provide

We help them increase

3Revenue,

3Increaseefficiency,

3Reducecost and

3 reduceenvironmentalimpact.

To Our Business

our shareholders

Satisfying others is satisfying your self..

To OurTeam

because they want to work for a company thatdemonstrates a commitment to safety and

sustainability.


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develop new technologies and

processes,andeducatecustomers on

the safest, mostefficient ways tooperateequipment

To Our World

Our products, services andsolutions are used around theworld to provide access to cleanwater and reliable power.They

make availab

le the raw materialson which society depends andhelp improve quality of life bybuilding roads, airports,schools, hospitals and homes


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Vision, Mission, Strategy

Our Vision is a world in which all peoples basic

requirements such as shelter, clean water,sanitation and reliable power are fulfilled in away that sustains our environment.

Our Mission is to enab

le economic growththrough infrastructure and energydevelopment, and to provide solutions that

protect people andpreserve the planet.

Our Strategyis to provide work environments,products, services and solutions that makeefficient use of the worlds natural resourcesand reduce unnecessary impacts on people,the environment and the economy.


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The Business in General

Principal Lines of Business / Nature of

Operations

We operate in three principal lines of

business:

1. MachineryA principal line of business which includes the

design, manufacture, marketing and sales of

construction, mining and forestry machinery

2. EnginesA principal line of business including the design,manufacture, marketing and sales of engines for Caterpillar

machinery; electric power generation systems; on-highway

vehicles and locomotives; marine,petroleum,construction,

industrial, agricultural and other applications; and related

parts.


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3. FinancialProductsCat Financial also extends loans to

customers and dealers.and lease of ourequipment


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Ourproducts arehighly

demandedforthefollowingbusinesses:.....Agricultural

Demolition & ScrapForestryGeneral Construction

Governmental/DefenseHeavy Construction

Industrial


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LandscapingMarine

MiningOil & GasPavingPipelinePower GenerationQuarry &AggregatesWaste


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Agricultural

Backhoe

Loaders

Wheel

Loaders

SkidSteer Loaders


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Demolition & Scrap

Forestry

Forest

Machines

Wheel

Loaders


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General Construction

Articulated

Trucks

WheelDozers


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Governmental/Defense

Heavy Construction

Off HighwayTrucks


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Excavators

FrontShovels


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Demolition Excavators

WheelMaterial

Handlers


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Track-Type

Tractors

Pipelayers


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Our products are ready to

offer a better life...


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SWOT

Strengths

Company StrengthsCaterpillar is the leader in

construction and mining equipment, anddiesel and natural gas engines and

industrial gas turbines in our size

range

The company is also a leading services

provider through Cat Financial,Caterpillar Logistics Services Inc.,

Caterpillar Remanufacturing Services

IncAnnual sales and revenues were $

44.95 billion


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Financial Strength

Our strong financial foundation has been

fundamental to capitalizing on opportunitiesand challenge

Record growth from 2004 to 2008 and a solid

balance sheet helped

Caterpillar weather the severe downtown of

2009 and emerge with its profitability,

dividend and investment-grade status intact.


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QualityProducts

we are likely to have a product that

will fit any given jobThe continuing evolution of theCat

Production System (CPS)

and 6 Sigma further ensures that

quality grows even stronger.


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Analysis - Simulation - Test

These tools acceleratetesting, improve durability

and reduce development costs.

We have increasinglyintegrated simulation and

modeling into our product


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Customer Focus

Caterpillar businesses are

aligned with our customers

needs.

We also support our

customers needs with our

global dealer network and ourcommitment to continuous

technological innovation.


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StrategicPartners

Our value chain

includes strategic

suppliers who areintegral to our

technological

innovation and newproduct development


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Dedicated Team

We have the rightteam in place to

deliver results in

every region of theworld


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Sustainable Development

By bringing together

technologies, services and

solutions, our sustainabledevelopment initiatives can

help customers balance the

protection of naturalresources and theenvironment


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Technology

development

The Caterpillar advantage in

research and development is

our ability to marryinnovation with integration to

produce the business

solutions our customers need

tob

e successful.


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Patents andTrademarks

Our products are sold

primarily under the brands

"Caterpillar," "CAT," designversions of "CAT" and

"Caterpillar," "SolarTurbines,"

"MaK," "Perkins," "FG Wilson,""Olympian" and ProgressRail.


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Market Acceptance ofProducts

Our business relies on continued

global demand for our brandsand products

Failure to continue to deliverquality and competitiveproducts to the marketplace, or

to predict market demands for,or gain market acceptance of,our products, could havematerial impact on ourbusiness.


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Technical Center,TrainingCenters, Demonstration Areas,andProving Grounds

Weakness Limited manufacturingAreas

Dealers do not deal exclusively ourproducts

The sales and service agreementsare terminable

Costly and time taking ofemployee training


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Opportunities Significant Opportunity In emerging markets,

large populations and rising incomes are creating demandfor new infrastructure,

the equipment necessary to tackle major projects.

Our operational footprint and dealer support in marketsprovide us with a competitive edge in markets such asChina and India.

.We render distinguish services from competitors. .Suitable government policy for our business.

.Fewer competitors in the industry.


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Threats

The competitive environment forCaterpillars machinery businessconsists of some global

competitors. Some of ourcompetitors are

Komatsu Ltd., Volvo Construction

HitachiConstruction Machinery Co. Terex Corporation, J.C. Bamford Ltd.

Doosan Infracore Co., Ltd

John Deere Construction andForestry Division


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