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CONTENT OF PRESENT TION Nature of I ndustry
Haier Global
Company Profi le
Haier Product Production and operation Management
Human Resource Management
Smart Approach
Smart Goals Strategy
Marketing and ADI A MODEL
Conclusion
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H IERINSPIRED _ LIVING
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Haier is a leading global brand that recognizes and
respects the reali ties
haier is basical ly belongs to manufactur ing industry
which is offer ing business and consumer products.
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South Asia
America
Middle East& Africa
Australasia
Europe
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Haier Electronics Group Co., L td Founded in 1984,
Haier Group, is l isted on the Main Board of the Stock Exchange
of Hong Kong Limi ted.
Over the past 20 years, it has grown and prospered as a worlds
2nd Largest Home Appliances Company.
I t is only Chinese brand that has been nominated in the list of
top 100 companies of the world; Haier was ranked 95th number
in the list.
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Single Spli t
Chillers
Refrigerator
Freezer
Washing Machine
Ai r Conditioner
TV
M icrowave Oven
Small Domestic Appliances
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VISION
Haier Electronics Group Co., L td want to
became worlds 1st Largest Home Appliances
provider company
MISSIONTo become the industr ial leader and the most
competi tive and consumer preferred home appliance
solution provider.
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Director
Country Manager
Regional Manager
Senior Manager
Manager
Assistant Manager
Branch Manager
Senior Executive
Senior Officer
Trainee Level
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Production operation management is concerned with
creating, operation and controlling a transformation
system that takes inputs of a variety of resour ces andproduces output of goods and needed by customers
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HR department in Haier is performing following
functions:
Management of Administration
Human Resource Management
Asset Management
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They give 15%incentives on their monthly salar ies
after their performance evaluation. They also give
incentives on quarter ly basis.
They also paid their fuel charges according to their
designations.
They claim their medical bil ls up to 67%of their total
bill.
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M RKETING CONCEPTMarketing is an organizational function and a set of processes for
creating, communicating, and deliver ing value to customers and
for managing customer relationships in ways that benefit the
organization and i ts stakeholders.
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TYPES OF M RKETING Consumer Market
Business Market
Global Market
Non-Profit or Government Market
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Haier promotion budget is around 1.75% of their
turnover. 40%spending of their budget is print media,
20%goes on TV, 20%on outdoor activity and balance
20%on sales promotion activity.
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ADIA MARKETING MODEL
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AIDA MARKETING
A Attention
Attract the Attention Of Customers(Awareness)
I I nterest
Raise customer interest by focusing on and demonstrating advantagesand benefits
D Desire
Convince customers that they want and desire the product or service
and that it will satisfy their needs. A Action
Lead customers towards taking action and/or purchasing.
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WHY ADIA MARKETING MODEL
One of a numbers of flow that analysis the
customers journey from ignorance to
purchase
It is a persuasive model used in promotion
It is used in smart advertising like on Tvs,
Magazines, New papers.
Convince the customers to final purchase.
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Haier began exploring the global markets in the mid-1990s
but the company's activities were largely restr icted to exports.
I n 1996, Haier entered the I ndonesian market through a jointventure (JV) route. This was the company's f irst JV outside
China.
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Haier should introduce some quality checking
laboratories for the better competition with
competitors.
As Haier is 95th ranked company of china and
included in the large scale manufactur ing company
therefore they should have to focus on six sigma
qual i ty checking process.
Haier should introduce more corporate social
responsibil i ty projects outside china.
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