habijaxhabitat for humanity of jacksonville, inc.

presentation by: zach thomas

background - habijax established: 1998 - homes built: 1,500 - biggest producer of any affiliate of habitat for humanity

“the ultimate goal of habitat for humanity of jacksonville, inc. (habijax) is to eliminate substandard housing in jacksonville by building and promoting high quality, affordable housing that enhances neighborhoods and communities.”

the product

platformaudience: - jacksonville residents - students

purpose: - entice volunteerism - increase awareness of habijax and its mission

platformtechniques: - hyperbole - emotional appeal (fear) - repetition - parallelism - card stacking - easy solution - symbols

reviewstrengths: + personal experience + technically able + background with advertising and design + uniqueness + strong company, known in area

weaknesses: - company advertising - deciding strategy - finding a relatable, comparable way to market the company

volunteerHabitat For Humanity Of Jacksonville, FL

2404 Hubbard StJacksonville, FL 32206

(904) 798-4529

thank you.