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Haggar 2014 Spring Book v1-28-2014

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Page 1: Haggar 2014 Spring Book v1-28-2014
Page 2: Haggar 2014 Spring Book v1-28-2014

SPRING 2014

Page 3: Haggar 2014 Spring Book v1-28-2014

OUR VISION

To be a globally respected

menswear apparel brand,

built on the foundation

of our heritage and

recognized for embracing

diversity of thought,

the constant pursuit of

innovation, and providing

maximum value to our

key stakeholders.

Page 4: Haggar 2014 Spring Book v1-28-2014
Page 5: Haggar 2014 Spring Book v1-28-2014

MARKETING

KOHL’SJCP

MACY’SSEARS

Page 6: Haggar 2014 Spring Book v1-28-2014

MA

RK

ETING

NOW. LET’S START THE CONVERSATION ABOUT THE BEST SLACKS EVER MADE.

Page 7: Haggar 2014 Spring Book v1-28-2014

INTRODUCING OUR PERFORMANCE COTTON SLACKS

A perfect blend of cotton and an innovative yarn called Sorbtek, the result of

which is the main ingredient in a new pant that is not only wrinkle free, but

resists stains and has a special “wicking feature” that helps you stay cool and dry.

We crafted these new slacks with a specially designed “flex” waistband that gives

you a bit of added comfort without showing it off to the world. And we designed

them in our new Straight fit, not too trim but cleaned up and built to fit you best.

And we call this new pant “Slacks” because they are perfectly appropriate day or

night, work or weekend. We’ve been searching for fancy words or clever gim-

micks to get customers to try these pants but honestly, we think that they are the

best damn pants we’ve made (so far) and that after you try a pair, you’ll agree!

THE ATTRIBUTES

WRINKLE FREE - The wrinkle free nature of our Performance Cotton Slack keeps

you looking good throughout the day and your iron where it

belongs ... out of site.

QUICK DRY - What does this mean? A fabric that keeps you cooler, more com-

fortable and stays dry regardless of the temperature. Yeah, we thought you’d like

that.

STRETCH FABRIC - Our new Performance Cotton Slacks are designed to move

with you, with just enough give to ensure your comfort whether standing, sitting,

or running to make batting practice.

FLEX WAIST - Everyone needs a bit of give sometimes but doesn’t want to tell

the world about it. Our innovative “Flex Waist” will be our secret. We promise.

STAIN RESIST - Accidents happen ... you don’t need to be reminded of them. Our

Performance Cotton Slacks clean up easy with most stains coming out with a sin-

gle home laundering. Ready to go.

TECHNICAL STUFF

OUR PERFORMANCE COTTON SLACKS ARE MADE OF A BLEND OF:

53% Cotton, 45% Sorbtek Polyester, 2% Elastaine

PRESENTED IN OUR STRAIGHT FIT - A cleaner fit through the seat and a bit less

room in the thighs and leg.

AVAILABLE COLORS - 001 black, 010 ash, 413 navy, 280 beige, 202 mocha, 251

khaki

.

Page 8: Haggar 2014 Spring Book v1-28-2014

SUNDAY, MARCH 17TH TO SATURDAY, MARCH 29TH

All Haggar pants on sale for $29.99 to $34.99

including our new Performance Cotton Slack ...

quite frankly, the best pant we’ve ever created

(at participating retailers)

Radio: Featuring Mike & Mike (ESPN) and

The Dan Patrick Show

Magazine: Men’s Health, Best Life, & Maxim

(others to be added)

Digital: including SI.com, ESPN.com, MLB.com

Email: Dedicated email to select subscriber lists

(example Men’s Health)

Dedicated POS support for Haggar Spring

Forward Event and the launch of the new

Performance Cotton Slack

The launch of the new Performance Cotton

Slack to also be supported with key initiatives

& events:- Social Media & PR Outreach

(Spring ’14)

- Blogger/Editor launch dinner (January)

- PFHOF giveaway (February)

- SXSW event on Rainey Street in Austin

(March)

- Vintage Slacks launch (April)

National and regional “ad tagging”

opportunities exist

Page 9: Haggar 2014 Spring Book v1-28-2014

Point of Sale

Page 10: Haggar 2014 Spring Book v1-28-2014

Packaging

Page 11: Haggar 2014 Spring Book v1-28-2014

Advertising

Page 12: Haggar 2014 Spring Book v1-28-2014

Broadcast

ESPN, ESPN2, MIKE & MIKE SHOW

:30 Streaming audio ads online at ESPNRadio.com

:15 & :30 Live read advertisements by Mike & Mike on ESPN Radio

:30 Pre-recorded radio ads on ESPN Radio - Rotating Mon-Fri. 6am - 7pm

throughout March on Mike & Mike

PREMIERE RADIO - DAN PATRICK SHOW

:15 Live read advertisements

:30 Pre-recorded radio ads - Rotating Mon-Fri. 9am – 12noon

throughout March

Page 13: Haggar 2014 Spring Book v1-28-2014

Digital

DIGITAL COMPONETS FOR HAGGAR.COM

AS WELL AS OTHER .COM PARTNERSHIPS

EMAIL

HAGGAR.COM A-SPOTS

BANNER ADS

Page 14: Haggar 2014 Spring Book v1-28-2014
Page 15: Haggar 2014 Spring Book v1-28-2014
Page 16: Haggar 2014 Spring Book v1-28-2014

KO

HL’S

SPRING 2014

Page 17: Haggar 2014 Spring Book v1-28-2014
Page 18: Haggar 2014 Spring Book v1-28-2014
Page 19: Haggar 2014 Spring Book v1-28-2014

1926 Originals 6-Way Aisle Presentation

Page 20: Haggar 2014 Spring Book v1-28-2014
Page 21: Haggar 2014 Spring Book v1-28-2014

Life Khaki Innovation Table CC, CU, MC, HC Climate Zones

Page 22: Haggar 2014 Spring Book v1-28-2014

Performance Cotton Slacks Innovation TableHU, MU, SHU Standard Climate Zones

Page 23: Haggar 2014 Spring Book v1-28-2014

Performance Cotton Slacks Capacity Fixture, 2nd PositionCC, CU, MC, HC Climate Zones

Page 24: Haggar 2014 Spring Book v1-28-2014
Page 25: Haggar 2014 Spring Book v1-28-2014

Hang fold fixture

W2W Pleat - Classic Fit

KHAKI, BARK, DK, STONEWASH, BLACK

W2W Flat Front - Classic Fit

STRING, KHAKI, STONEWASH, BLACK

Hang fold fixture

Cool 18 Flat Front

B. KHAKI, NAVY, HEATHER BROWN, BLACK

Cool 18 Flat Front

STRING, GRIFFEN, HTR. GREY, DK GREY

Hang fold fixtureCool 18 Pleat

B. KHAKI, BLUE HEATHER, GRAPHITE BLACK

Performance Slacks

ASH, BEIGE, MOCHA, BLACK

INNOVATION TABLELK Straight Chino

CAMEL, DARK BLUE, DARK GREY, SLATE BLUE

LK Canvas

TOAST, CHARCOAL

6 WAY

Eclo Stria-Pleat

KHAKI, NAVY, MED GREY, BLACK

Eclo Stria-Flat Front

TAUPE, NAVY, MED GREY, BLACK

6 WAY

6 WAY1926 Originals

GREY DOUBLE WINDOWPANEJACKET / NAVY TWILL STRIA PANT

1926 OriginalsMEDIUM BLUE CHAMBRAY JACKET /

WHITE J-POCKET PANT

BACK WALLSUIT UP SYSTEM-FLAT FRONT,

BLACK SHADOW STRIPE

SUIT UP SYSTEM-PLEAT,

CHARCOAL PINSTRIPE

HAGGAR BACK WALL LOGO

6 WAY1926 Originals

LT. BEIGE GLEN PLAID JACKET / CHOCOLATE TWILL STRIA PANT

1926 OriginalsDARK CHARCOAL RAILROAD STRIPE

JACKET / BLACK STRIA PANT

1926 Originals

BLACK MICRO DROP NEEDLE SUIT

1926 Originals

MED. GREY MINI HOUNDSTOOTH SUIT

KOHL’S SPRING 2014CC Standard / 278 Doors

Page 26: Haggar 2014 Spring Book v1-28-2014

Hang fold fixture

W2W Pleat - Classic Fit

KHAKI, BARK, DK. STONEWASH, BLACK

W2W Flat Front - Classic Fit

STRING, KHAKI, STONEWASH, BLACK

Hang fold fixture

Cool 18 Flat Front

B. KHAKI, NAVY, HEATHER BROWN, BLACK

Cool 18 Flat Front

STRING, GRIFFEN, HTR. GREY, DK GREY

Hang fold fixtureCool 18 Pleat

B. KHAKI, BLUE HEATHER, GRAPHITE BLACK

Performance Slacks

ASH, BEIGE, MOCHA, BLACK

INNOVATION TABLELK Straight Chino

CAMEL, DARK BLUE, DARK GREY, SLATE BLUE

LK Canvas

TOAST, CHARCOAL

6 WAY

Eclo Stria-Pleat

KHAKI, NAVY, MED GREY, BLACK

Eclo Stria-Flat Front

TAUPE, NAVY, MED GREY, BLACK

6 WAY

6 WAY 6 WAY1926 Originals

GREY DOUBLE WINDOWPANEJACKET / NAVY TWILL STRIA PANT

1926 OriginalsMEDIUM BLUE CHAMBRAY JACKET /

WHITE J-POCKET PANT

BACK WALLHAGGAR BACK WALL LOGO

1926 OriginalsLT. BEIGE GLEN PLAID JACKET /

CHOCOLATE TWILL STRIA PANT

1926 OriginalsDARK CHARCOAL RAILROAD STRIPE

JACKET / BLACK STRIA PANT

1926 Originals

BLACK MICRO DROP NEEDLE SUIT

1926 Originals

MED. GREY MINI HOUNDSTOOTH SUIT

KOHL’S SPRING 2014CU Standard / 150 Doors

Page 27: Haggar 2014 Spring Book v1-28-2014

Hang fold fixture

W2W Pleat - Classic Fit

BLACK, KHAKI, BARK, DK. STONEWASH

W2W Flat Front - Classic Fit

BLACK, STRING, KHKAI, STONEWASH

Hang fold fixture

Cool 18 Flat Front

B. KHAKI, NAVY, HEATHER BROWN, BLACK

Cool 18 Flat Front

STRING, GRIFFEN, HTR. GREY, DK GREY

Hang fold fixtureCool 18 Pleat

B. KHAKI, BLUE HEATHER, GRAPHITE BLACK

Performance Slacks

ASH, BEIGE, MOCHA, BLACK

INNOVATION TABLELK Straight Chino

CAMEL, DARK BLUE, DARK GREY, SLATE BLUE

LK Canvas

TOAST, CHARCOAL

6 WAY

Eclo Stria-Pleat

BLACK, NAVY, KHAKI, MED GREY

Eclo Stria-Flat Front

BLACK, NAVY, TAUPE, MED GREY

6 WAY 6 WAY1926 Originals

MEDIUM BLUE CHAMBRAY JACKET /WHITE J-POCKET PANT

1926 OriginalsNAVY TWO TONED GINGHAM JACKET /

NAVY TWILL STRIA PANT

BACK WALLSUIT UP SYSTEM-FLAT FRONT,

BLACK SHADOW STRIPE

SUIT UP SYSTEM-PLEAT,

CHARCOAL PINSTRIPE

HAGGAR BACK WALL LOGO

1926 OriginalsNEW NAVY HOPSACK / MED GREY

PLAID PANT

1926 OriginalsDARK CHARCOAL RAILROAD STRIPE

JACKET / BLACK STRIA PANT

6 WAY 6 WAY

1926 Originals

CHARCOAL PLAID WINDOWPANE SUIT

1926 Originals

BLUE CROSS-DYE SUIT

6 WAY

1926 Originals

BLACK MICRO DROP NEEDLE SUIT

1926 Originals

MED. GREY MINI HOUNDSTOOTH SUIT

1926 OriginalsLT. BEIGE GLEN PLAID JACKET /

CHOCOLATE TWILL STRIA PANT

1926 OriginalsGREY DOUBLE WINDOWPANE

JACKET / LT. GREY TWILL STRIA PANT

KOHL’S SPRING 2014MC & HC Standard / 233 Doors

Page 28: Haggar 2014 Spring Book v1-28-2014

SUIT UP SYSTEM-PLEAT,

CHARCOAL PINSTRIPE

HAGGAR BACK WALL LOGO

KOHL’S SPRING 2014MC & HC Standard / 233 Doors

SUIT UP SYSTEM-FLAT FRONT,

BLACK SHADOW STRIPE

SUIT UP SYSTEM-PLEAT,

CHARCOAL PINSTRIPE

Hang fold fixture

W2W Pleat - Classic Fit

STRING, KHAKI, STONEWASH, BLACK

W2W Flat Front - Straight Fit

STRING, TOAST, DARK TAUPE, BLACK

Hang fold fixtureCool 18 Pleat

B. KHAKI, BLUE HEATHER, GRAPHITE, BLACK

Cool 18 Flat FrontB. KHAKI, HEATHER BROWN, HEATHER

GREY, BLACK

Hang fold fixtureLK Slim Fit Chino

KHAKI, MED GREY, TOBACCO (TBD),BLACK

LK Straight Fit Chino

SILVER, KHAKI, CAMEL, DARK GREY

INNOVATION TABLE

Performance Cotton Slacks

ASH, BEIGE, MOCHA, NAVY, BLACK,

LIGHT BLUE

6 WAY

BACK WALLHAGGAR BACK WALL LOGO

1926 Originals

BLACK MICRO DROP NEEDLE SUIT

1926 Originals

MED GREY MINI HOUNDSTOOTH SUIT

KOHL’S SPRING 2014HU-MU-SHU Standard / 85 Doors

Page 29: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Dress

marketing description style number colors door count ships

1926 Stria Dress Pants HD00561 001 black201 chocolate

412 navy

CC, MC & HC all, CU Std.CC, MC & HC all, CU Std.CC, MC & HC all, CU Std.

F’13F’13F’13

1926 - Fashion Dress PantsFlat Front, Straight Fit

Rigid Waist

HD00555HC00630HD00620

035 med grey plaid100 white j-pocket

044 grey micro houndstooth

MC & HC StdMC & HC Std, CC & CU Std

MC & HC Std.

F’131/25/144/25/14

Two-Toned HerringbonePleat, Classic Fit, Max Comfort, Cuff

perms May 2014

HD00280 001 black411 navy271 stone

CC,CU,MC,HC - allCC,CU,MC,HC - all

Above Std. only

2/4/13

Eclo StriaFlat Front, Classic Fit, Max Comfort

HD00218 001 black411 navy102 taupe

035 medium grey

CC,CU,MC,HCno LV

Eclo StriaPleat, Classic Fit, Max Comfort

HD00219 001 black411 navy102 taupe

035 medium grey

CC,CU,MC,HCno LV

2/25/14

1926 Jackets HJ00202HJ00186HJ00184HJ00203HJ00201HJ00200HJ00180HJ00181

412 navy gingham 021 dark char railroad stripe

273 lt. beige glen plaid426 med blue chambray

004 char chambray052 lt. grey glen plaid

412 navy hopsack044 grey dbl windowpane

MC & HC Std.MC & HC all., CC & CU Std.

CC, MC, HC - all, CU Std.MC & HC all., CC & CU Std.

MC & HC Std.MC & HC all., CC & CU Std.

MC & HC Std.CC, MC, HC - all, CU Std.

1/27/131/27/141/27/142/10/144/25/144/25/14

12/25 & 1/25/1412/25 & 1/25/14

1926 Suitside vent, 2 button

straight fit, rigid waist

HZ70084

HY70084035 medium greymini houndstooth

1006CC, MC, HC - all

CU,HU,MU,SHU - Std

1/28/13

2/25/14expansion

Page 30: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Dress

marketing description style number colors door count ships

1926 Stria Dress Pants HD00561 001 black201 chocolate

412 navy

CC, MC & HC all, CU Std.CC, MC & HC all, CU Std.CC, MC & HC all, CU Std.

F’13F’13F’13

1926 - Fashion Dress PantsFlat Front, Straight Fit

Rigid Waist

HD00555HC00630HD00620

035 med grey plaid100 white j-pocket

044 grey micro houndstooth

MC & HC StdMC & HC Std, CC & CU Std

MC & HC Std.

F’131/25/144/25/14

Two-Toned HerringbonePleat, Classic Fit, Max Comfort, Cuff

perms May 2014

HD00280 001 black411 navy271 stone

CC,CU,MC,HC - allCC,CU,MC,HC - all

Above Std. only

2/4/13

Eclo StriaFlat Front, Classic Fit, Max Comfort

HD00218 001 black411 navy102 taupe

035 medium grey

CC,CU,MC,HCno LV

Eclo StriaPleat, Classic Fit, Max Comfort

HD00219 001 black411 navy102 taupe

035 medium grey

CC,CU,MC,HCno LV

2/25/14

1926 Jackets HJ00202HJ00186HJ00184HJ00203HJ00201HJ00200HJ00180HJ00181

412 navy gingham 021 dark char railroad stripe

273 lt. beige glen plaid426 med blue chambray

004 char chambray052 lt. grey glen plaid

412 navy hopsack044 grey dbl windowpane

MC & HC Std.MC & HC all., CC & CU Std.

CC, MC, HC - all, CU Std.MC & HC all., CC & CU Std.

MC & HC Std.MC & HC all., CC & CU Std.

MC & HC Std.CC, MC, HC - all, CU Std.

1/27/131/27/141/27/142/10/144/25/144/25/14

12/25 & 1/25/1412/25 & 1/25/14

1926 Suitside vent, 2 button

straight fit, rigid waist

HZ70084

HY70084035 medium greymini houndstooth

1006CC, MC, HC - all

CU,HU,MU,SHU - Std

1/28/13

2/25/14expansion

marketing description style number colors door count ships

1926 Suitcenter vent, 2 button

classic fit, pleat, cuff

HZ70085

HY70085

001 blackmicro drop needle

1006CC, MC, HC - all

CU,HU,MU,SHU - Std

1/28/13

2/25/14expansion

2 button, peak lapel, center vent, angle flap pocket

straight fit, rigid waist

HZ70107

HY70107

004 charcoalplaid windowpane

233MC,HC - Std

1/27/14

1926 Suit2 button, notch lapel, side vent, angle

flap pocket

straight fit, rigid waist

HZ70115

HY70115

400 bluecross-dye

233MC,HC - Std

1/27/14

Suit Up SystemTM 2 button coat, center vent

classic fit, pleat, cuf

HZ00211

HZ00211

014 charcoaltextured pinstripe

1006CC, MC, HC - all

CU,HU,MU,SHU - Std

Suit Up SystemTM 2 button coat, center vent

classic fit, flat front, hem

2144-3609-136

2141-3609-675

19 black shadow stripe

1006CC, MC, HC - all

CU,HU,MU,SHU - Std

Page 31: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Casual

marketing description style number colors door count ships

Life Khaki Chino Straight HC10249 021 dark grey 232 camel

408 dark blue 470 slate blue

041 silver251 khaki

allall

CC, CU, MC, HCCC, CU, MC - FV

HU,MU,SHUHU,MU,SHU

2/11/14

LK Canvas HC10325 211 toast013 charcoal

CC,CU,MC,HCCC,CU,MC,HC

F’13 carryover1/25/14

LK Chino Slim HC10285 290 khaki001 black

210 tobacco - tbd038 med grey

HU, MU, SHUHU, MU, SHUHU, MU, SHUHU, MU, SHU

F’13 carryover2/11/14

F’13 carryover2/11/14

Performance Cotton Slacks HC10483 010 ash280 beige

202 mocha413 navy001 black

454 light blue

All Std. & MU, HU, SHU LVAll Std.

All Std. & MU, HU, SHU LVMU, HU, SHU - Std & LV

All Std. & MU, HU, SHU LVMU, HU, SHU - Std & LV

1/27/14

Performance Micro SlacksFlat Front, Straigh Fit, Flex Waist

100% micropoly

HC10822

HC10721HC10724

160 tan001 black

020 charcoal419 midnight

50 door test 5/1/14

Work-to-Weekend® Pleat, Classic Fit, Max Comfort, Hem

4111-4957-524

HC10426

19 black61 khaki67 bark

410 navy stonewash

all FV only

allall

8/26/13

Work-to-Weekend® Flat Front, Classic Fit, Max Comfort, Hem

4111-4957-522

4111-4422-498

19 black21 string61 khaki

56 stonewash

allFV only

allall

Page 32: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Casual

marketing description style number colors door count ships

Life Khaki Chino Straight HC10249 021 dark grey 232 camel

408 dark blue 470 slate blue

041 silver251 khaki

allall

CC, CU, MC, HCCC, CU, MC - FV

HU,MU,SHUHU,MU,SHU

2/11/14

LK Canvas HC10325 211 toast013 charcoal

CC,CU,MC,HCCC,CU,MC,HC

F’13 carryover1/25/14

LK Chino Slim HC10285 290 khaki001 black

210 tobacco - tbd038 med grey

HU, MU, SHUHU, MU, SHUHU, MU, SHUHU, MU, SHU

F’13 carryover2/11/14

F’13 carryover2/11/14

Performance Cotton Slacks HC10483 010 ash280 beige

202 mocha413 navy001 black

454 light blue

All Std. & MU, HU, SHU LVAll Std.

All Std. & MU, HU, SHU LVMU, HU, SHU - Std & LV

All Std. & MU, HU, SHU LVMU, HU, SHU - Std & LV

1/27/14

Performance Micro SlacksFlat Front, Straigh Fit, Flex Waist

100% micropoly

HC10822

HC10721HC10724

160 tan001 black

020 charcoal419 midnight

50 door test 5/1/14

Work-to-Weekend® Pleat, Classic Fit, Max Comfort, Hem

4111-4957-524

HC10426

19 black61 khaki67 bark

410 navy stonewash

all FV only

allall

8/26/13

Work-to-Weekend® Flat Front, Classic Fit, Max Comfort, Hem

4111-4957-522

4111-4422-498

19 black21 string61 khaki

56 stonewash

allFV only

allall

marketing description style number colors door count ships

Work-to-Weekend® Flat Front, Straight Fit, Max Comfort,

Hem

HC10351 001 black211 toast

252 dark taupe270 string

HU, MU, SHU - Std.HU, MU, SHU - Std.HU, MU, SHU - Std.HU, MU, SHU - Std.

10/25/13

Cool 18® PantPleat, Classic Fit, Max Comfort, Hem

4111-4529-486

4111-4276-486

10 white19 black

71 british khaki79 graphite

42 blue heather

SHU onlyallallallall

Cool 18® PantFlat Front, Classic Fit, Max Comfort, Hem

4111-4529-498

HC105034111-4276-498

19 black71 british khaki

16 navy21 string04 griffen

021 dark grey08 light heather grey

45 heather brown14 heather grey

allall

CC,CU,MC,HCCC,CU,MC,HC

CC,CU,MC,HC - FVCC,CU,MC,HC - FVMC, MU, HC, HU

allall

1/27/131/27/13

perming

Cool 18® ShortPleat, Classic Fit, Max Comfort

4115-4529-487

21 string19 black16 navy

71 british khaki

HC,HU,SHU,MC Std

CC, CU - Std

2/25/14

3/25/14

Cool 18® ShortFlat Front, Classic Fit, Max Comfort

4115-4529-848 21 string19 black67 bark

71 british khaki

HC,HU,SHU,MC Std

CC, CU - Std

2/25/14

3/25/14

Page 33: Haggar 2014 Spring Book v1-28-2014

KOHL’S SPRING 2014POS 7”x5.5”

CLASSIC FIT Comfort Waist FLAT FRONT

eclosmart fiber

11132165-C

CLASSIC FIT Comfort Waist PLEATED

eclosmart fiber

11132163-C

CLASSIC FIT Comfort Waist PLEATED

smartfiber

11132168-C

CLASSIC FIT Comfort Waist FLAT FRONT

suit upsystem

11132172-C

CLASSIC FIT Comfort Waist PLEATED, CUFFED

suit upsystem

11132170-C

Page 34: Haggar 2014 Spring Book v1-28-2014

KOHL’S SPRING 2014POS 22”x5.5”

11132175-C

11132176-C

11132178-C

11132179-C

Page 35: Haggar 2014 Spring Book v1-28-2014

KOHL’S SPRING 2014POS 20”x24”

casual, sustainable,fresh, innovative, cool.

11132158-C

LET’S START THE CONVERSATION ABOUT THE BEST SLACKS EVER MADE.

11132160-C

Page 36: Haggar 2014 Spring Book v1-28-2014

KOHL’S SPRING 2014POS 24”x5.5”

work to weekendCLASSIC FIT Comfort Waist FLAT FRONT

11132155-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

work to weekendCLASSIC FIT Comfort Waist PLEATED

11132156-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

work to weekendSTRAIGHT FIT Comfort Waist FLAT FRONT

11132154-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

cool 18CLASSIC FIT Comfort Waist PLEATED

11132153-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

cool 18CLASSIC FIT Comfort Waist FLAT FRONT

11132152-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

lk life khaki11132159-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

lk life khaki11132157-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

Performance Cotton slacksSTRAIGHT FIT Wrinkle Free QUICK DRY Stretch FAbric

11132161-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

eclo smart fiberCLASSIC FIT Comfort Waist FLAT FRONT

11132166-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

eclo smart fiberCLASSIC FIT Comfort Waist PLEATED

11132164-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

smart fiberCLASSIC FIT Comfort Waist PLEATED

11132167-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

suit up systemCLASSIC FIT Comfort Waist FLAT FRONT

11132171-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

suit up systemCLASSIC FIT Comfort Waist PLEATED, CUFFED

11132169-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

1926 originalsSTRAIGHT FIT SUIT

11132174-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

1926 originalsSTRAIGHT FIT DRESS PANTS

11132173-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

1926 originalsSTRAIGHT FIT JACKETS

11132177-C

MORE PRODUCTS/SIZESAVAILABLE AT KOHLS.COM

11132162-C

Page 37: Haggar 2014 Spring Book v1-28-2014
Page 38: Haggar 2014 Spring Book v1-28-2014

JCPEN

NEY

SPRING 2014

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GRAPHIC

S/S MICROFIBERG

AB

DR

ESS

STR

IA D

RES

S

COO

L 18

PLE

AT

COO

L 18

FF

LK SLIM

COO

L 18

FF

LK T

RO

USE

R

LK C

HIN

O

W2W PLEAT

3

5 6 8 9 12 13 18 19

14

10

20

1

2

4 7 11

15

16

17

21 22 23

W2W FF

HER

RIN

GB

ON

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RES

S

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OR

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PO

LOSCOLLECTIONS

SUIT SEPARATES SHIRTS SHIRTS SHIRTS

LK WOVENS / SAFARI JKTS

LK SLIMWOVENS

NEW

NEW

NEW

Page 43: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Dress Assortment Overview : Dress

marketing description JCP LOT NUMBER style number colors door count

Smart FiberRepreve Stria

Plain front - Classic FitMaximum Comfort Waist

5210521052105210

HD00218-001HD00218-035HD00218-102HD00218-200

BlackMed Grey

TaupeBrown

840840840840

Gab SlackFlat Front

Straight Fit

5301530153015301

HD00480-001HD00480-004HD00480-413HD00480-302

BlackCharcoal

NavyOlive

840

Smart FiberTwo Tone HerringbonePleat/Cuffed, Classic FitHidden Expandable WB

5111511151115111

HD00280-001HD00280-044HD00280-251HD00280-271

BlackGrey

KhakiStone

527

Collection CorePV

510-5539510-5539510-5538510-5538

HD00473-001HD00473-201HD00474-052HD00474-102

BlackChocolateLight GreyMed Taupe

527

Collection FashionCotton Twill

510-5536510-5536510-5534

HD00472-001HD00472-260HD00472-604

BlackKhakiBrick

527

Tailored Collection Twill Jacket

PV Fancy Jacket510-9001510-9300

HJ00136-262HJ00163-201

Tan Chocolate

527

Slim Coat

Slim Pant

510-90009007

510-5011

HZ70087-044

HY70087-044

Grey

Grey

527

527

Life Khaki Safari 510-9003510-9003

HJ70005-289HJ70005-415

KhakiNavy

527

Page 44: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Dress Assortment Overview : Dress

marketing description JCP LOT NUMBER style number colors door count

LK Oxford Wovens-HangingLK Oxford Wovens-Hanging

LK Oxford WovensLK Oxford WovensLK Oxford WovensLK Oxford Wovens

LK Poplins-HangingLK Poplins

43304333433143324050405140524053

HW00064-336HW00062-100HW00066-370HW00062-456HW00064-038HW00062-741HW00057-839HW00060-470

Lt. Green PlaidWhite SolidMint Plaid

Lt. Blue SolidMed GreyLt Yellow

Orange PlaidSlate Blue Check

142/527142/527142/527142/527

527527527527

Page 45: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Casual

marketing description JCP LOT NUMBER style number colors door count

Cool 18 GabPlain Front

Maximum Comfort Waist100% Micropoly

Superior Wicking

60006000600060006000

4115-4529-19-8484115-4529-16-8484115-4529-21-8484115-4529-36-8484115-4529-67-848

BlackNavyString

CoronetBark

767767767527767

Cool 18 patternsPlain Front

Maximum Comfort Waist100% Polyester

6004600460046004

HS10372-020HS10328-100HS10376-041HS10372-250

ChacoalWhiteSilver

British Khaki

767767767767

W2W KhakiPlain Front, Classic Fit

Maximum Comfort Waist100% Cotton

No Iron

53465346534653465348

4111-4957-05-5224111-4957-19-5224111-4957-61-5224111-4957-96-5224111-4957-06-522

BeanBlackKhakiNavy

Moonstruck

1108110811081108840

W2W KhakiPleated, Classic Fit

Maximum Comfort Waist100% Cotton

No Iron

53025302530253025304

4111-4957-19-5244111-4957-43-5244111-4957-61-5244111-4957-96-5244111-4957-79-524

BlackOliveKhakiNavy

Graphite

840840840840527

Cool 18 GabPlain Front, Classic Fit

Maximum Comfort Waist100% Micropoly, Sup Wicking

2013

54945494549454945494549854995499

4111-4276-79-4984111-4276-45-4984111-4529-16-4984111-4529-19-4984111-4529-71-4984111-4529-21-498

HC10503-021HC10502-052

Graphite HtrHtr Brown

NavyBlack

British KhakiString

Dk GreyLt Grey

840527840840840527527297

Cool 18 GabPleated Front, Classic FitMaximum Comfort Waist

100% Micropoly, Sup Wicking

5354535453545354

4111-4276-45-4864111-4276-79-4864111-4529-19-4864111-4529-71-486

Brown HtrGraphite Htr

BlackBr. Khaki

527527527527

Life Khaki TrouserRidig WaistStraight Fit

1/2 Fold

53345334533453345334

HC10250 - 251HC10250 - 202HC10250 - 001HC10250 - 010HC10250 - 409

KhakiMochablackash

dk blue

527527527527527

Page 46: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Casual

marketing description JCP LOT NUMBER style number colors door count

Life Khaki Slim ChinoRidig Waist

Slim Fit1/4 Fold

533153315331533153245327

HC10285 - 001HC10285 - 021HC10285 - 041HC10285 - 290HC10285 - 100HC10285 - 429

BlackDk. Grey

SilverKhakiWhite

Med Blue

840840840840

142/527527

LK Sandwashed KhakiRidig WaistStraight Fit

1/2 Fold

5332533253325332

HC10326 - 203HC10326 - 232HC10326 - 251HC10326 - 415

Dk ChocolateCamelKhakiNavy

840840840840

Performance Pant 5340534053405340

HC10483-251HC10483-001HC10483-044HC10483-202

KhakiBlackGrey

Mocha

527527527527

Page 47: Haggar 2014 Spring Book v1-28-2014
Page 48: Haggar 2014 Spring Book v1-28-2014

MA

CY’S

SPRING 2014

Page 49: Haggar 2014 Spring Book v1-28-2014

PLACEHOLDER FOR 2 PAGE SPREAD OF STORE RENDERING

Page 50: Haggar 2014 Spring Book v1-28-2014
Page 51: Haggar 2014 Spring Book v1-28-2014

Hang fold fixture

Micro Poly Pleat PC00002

BR. KHAKI 251, NAVY 410

Micro Poly Pleat PC00002

HTR. GREY 9, BLACK 1

Hang fold fixtureRepreve FF HD00218

KHAKI 251, BROWN 200,HTR. GREY 35, BLACK 1

Repreve FF Fancies HD10336/HD00449

MED. GREY 35, BLACK 1,MED. TAUPE 103, NAVY 412

Hang fold fixtureMicro Poly Flat HC10106

BR. KHAKI 250, MED. BROWN 213, NAVY 415

Micro Poly Flat HC10106

HTR. GREY 9, BLACK 1

Hang fold fixtureHeritage Shadow Stripe

HD10586LT. BEIGE 273, NAVY 412

Heritage Shadow Stripe HD10586

GREY 44, BLACK 1

NESTED TABLE

Authentic Chino HC10700ASH 10, BR. KHAKI 252,

NAVY 413, BLACK 1

4 WAY

KC Smooth Sailing

STONE 31, NAVY 16,

GREY 44, BLACK 1

1 Color Per Arm

BACK WALL

Haggar No Iron 4111-4957- Classic Fit String, Khaki, Navy, Moonstruck, Black

MACY’S SPRING 2014Shop Doors

NESTED TABLE

Straight Fit Poplin HC10365STRAW 742, SAGE 331, ROSE 661

INK 405, MED. BLUE 426,

STERLING 51, WHITE 100

4 WAY

KC Vertical TextureKD50075

OATMEAL 140, GREY 35,

CHARCOAL 44, BLACK 1

1 Color Per Arm

4 WAY

KC Fancies

KD10297 BLACK, KD00273 LT. GREY

KD00307412 NAVY, KD10176209 BROWN

1 Color Per Arm

4 WAY

Kenneth Cole SharkskinKD00274

TAUPE 103, LT. GREY 52,

GREY 44, BLACK 1

1 Color Per Arm

4 WAY

KC Fancies KD50146

BLUE 400, LT. GREY 35, BLACK 1

1 Color Per Arm

4 WAY

KC Fancie

KD00238260 KHAKI,

KD002381 BLACK

1 Color Per Arm

Page 52: Haggar 2014 Spring Book v1-28-2014

NESTED TABLE

Straight Fit Poplin HC10365STRAW 742, SAGE 331, ROSE 661,

INK 405, MED. BLUE 426, STERLING 51,

WHITE 100

NESTED TABLE

Authentic Chino HC10700ASH 10, BR. KHAKI 252,

NAVY 413, BLACK 1

BACK WALL

MACY’S SPRING 2014Non Shop Doors

4 WAY4 WAY

KC Smooth Sailing

STONE 31, NAVY 16, GREY 44,

BLACK 1

1 Color Per Arm

4 WAY4 WAY

KC Vertical TextureKD50075

OATMEAL 140, GREY 35,

CHARCOAL 44, BLACK 1

1 Color Per Arm

4 WAYHeritage Shadow Stripe

HD10586LT. BEIGE 273, NAVY 412

1 Color Per Arm

Heritage Shadow Stripe HD10586GREY 44, BLACK 11 Color Per Arm

HI CAP FIXTURENo Iron Classic

STRING 21, KHAKI 61,KHAKI 61, NAVY 96

No Iron Classic

MOON STRUCK 6, BLACK 1, BLACK 1

4 WAY

Micro Poly Flat HC10106BR. KHAKI 250, MED. BROWN 213,NAVY 415, HTR. GREY 9, BLACK 1

4 WAY

Micro Poly Flat HC10106BR. KHAKI 251, NAVY 410,

HTR. GREY 9, BLACK 11 Color Per Arm

4 WAY

KC Fancies KD50146

BLUE 400, LT. GREY 35, BLACK 1

1 Color Per Arm

4 WAY

KC Sharkskin KD00274

TAUPE 103, LT. GREY 52, GREY 44,

BLACK 1

1 Color Per Arm

4 WAY

Repreve Fancies

HD10336 MED. GREY 35, BLACK 1,

HD00449 412 NAVY, 103 MED. TAUPE

1 Color Per Arm

4 WAY

Repreve Fancie HD00218

KHAKI 251, BROWN 200,

HTR. GREY 35, BLACK 1

1 Color Per Arm

KC Fancies

KD10297 BLACK, KD00273 LT. GREY

KD00307412 NAVY, KD10176209 BROWN

KC Fancie

KD00238260 KHAKI,

KD002381 BLACK

1 Color Per Arm

Page 53: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Dress Assortment Overview : Casual

marketing description style number colors door count ships

Micro Poly Flat FrontPlain Front - Classic FitExpandable Waistband

HC10106001HC10106415HC10106213HC10106250HC10157009

BlackNavy

Med. BrownBr. KhakiHth. Grey

586 Doors538 Doors581 Doors511 Doors383 Doors

ContinueContinueContinueContinueContinue

Micro Poly PleatPleated Front- Classic FitExpandable Waistband

PC00002001PC00002251PC00002410HC101599

BlackBr. Khaki

NavyHtr. Grey

566 Doors537 Doors390 Doors338 Doors

ContinueContinueContinueContinue

Repreve-Eclo Solid Flat FrontFlat FrontClassic Fit

HD00218001 HD00218200HD0021835

HD00218251

BlackBrown

Htr. GreyKhaki

560 Doors257 Doors529 Doors262 Doors

ContinueContinueContinueContinue

Repreve-FanciesEclo Plaid

Straight Fit Expandable Waist

HD10336001HD10336035

BlackMed. Grey

150 Doors150 Doors

ContinueContinue

Repreve-FanciesTonal Tic

Straight Fit Expandable Waist

HD00449412

HD00449103

Navy

Med. Taupe

150 Doors

150 Doors

New

New

Heritage Shadow StripeStraight Fit

HD10586273HD105861

HD1058644HD10586412

Lt. BeigeBlackGreyNavy

150 Doors150 Doors150 Doors150 doors

2/25/142/25/142/25/142/25/14

Page 54: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Casual

marketing description style number colors door count ships

No IronExpandable Waist

41114957522614111495752219411149575222141114957522064111495752295

KhakiBlackString

MoonstruckNavy

486 Stores486 Stores486 Stores486 Stores486 Stores

ContinueContinueContinueContinueContinue

Authentic ChinoNew Pant!Rigid WaistFlat Front

HC10700252HC10700413

HC107001 HC1070010

Br. Khaki NavyBlackAsh

552 Doors552 Doors552 Doors552 Doors

2/25/142/25/142/25/142/25/14

Poplin Staight FitStraight FitFlat Front

HC10365100HC10365742HC10365405HC1036551

HC10365331HC10365661HC10365426

WhiteStraw

InkSterling

SageRose

Med. Blue

TBDTBDTBDTBDTBDTBDTBD

2/25/142/25/142/25/142/25/142/25/142/25/142/25/14

Page 55: Haggar 2014 Spring Book v1-28-2014

Assortment Overview : Kenneth Cole

marketing description style number colors door count ships

Smooth Sailing Gab 0693-155190693-155160693-155310693-15544

BlackNavyStoneGrey

490 Doors500 Doors467 Doors500 Doors

ContinueContinue ContinueContinue

Vertical Texture KD50075001KD50075035KD50075044KD50075140

BlackGrey

CharcoalOatmeal

466 Doors465 Doors317 Doors115 Doors

ContinueContinueContinueContinue

Sharkskin

Slim Fit

KD00274044KD00274103KD00274052KD00274001

GreyTaupe

Lt. GreyBlack

142 Doors130 Doors176 Doors189 Doors

ContinueContinueContinueContinue

KCR FanciesSlim Stripe

KD10297001 Black 400 Doors Continue

KCR Fancies KD0027344KD00307412KD10176209

KD501461KD50143400KD5014635

KD00238260KD002381

Lt. GreyNavy

BrownBlackBlue

Lt. GreyKhakiBlack

400 Doors400 Doors150 Doors200 Doors200 Doors200 Doors200 Doors200 doors

2/25/142/25/142/25/142/25/142/25/142/25/142/25/142/25/14

Page 56: Haggar 2014 Spring Book v1-28-2014
Page 57: Haggar 2014 Spring Book v1-28-2014
Page 58: Haggar 2014 Spring Book v1-28-2014

SEAR

S

SPRING 2014

Page 59: Haggar 2014 Spring Book v1-28-2014
Page 60: Haggar 2014 Spring Book v1-28-2014
Page 61: Haggar 2014 Spring Book v1-28-2014

2014 Set for Two Table Presentations

Page 62: Haggar 2014 Spring Book v1-28-2014

2014 Set for One Table Presentation

Page 63: Haggar 2014 Spring Book v1-28-2014

Haggar No Iron 4111-4957- Classic Fit String, Khaki, Navy, Moonstruck, Black

Page 64: Haggar 2014 Spring Book v1-28-2014
Page 65: Haggar 2014 Spring Book v1-28-2014

Assortment Overview

marketing description sears lot # style number colors door counttransition

doorships

W2W Khaki - Plain FrontW2W Khaki - Plain FrontW2W Khaki - Plain FrontW2W Khaki - Plain Front

63583635816358063946

4111-4957-05-5224111-4957-19-5224111-4957-61-5224111-4957-06-522

BeanBlackKhaki

Moonstruck

575575575575

503503503503 3/25/14

W2W Khaki -PleatW2W Khaki -PleatW2W Khaki -PleatW2W Khaki -Pleat

63586635876358563658

4111-4957-19-5244111-4957-43-5244111-4957-61-5244111-4957-79-524

BlackOliveKhaki

Graphite

575575575575

503503503503

Cool 18 Gab - Plain FrontCool 18 Gab - Plain FrontCool 18 Gab - Plain FrontCool 18 Gab - Plain Front

Cool 18 FanciesCool 18 Fancies

636106361163615636146391463915

4111-4529-16-4984111-4529-19-4984111-4276-79-4984111-4529-71-498

HC10503-021HC10503-041

NavyBlack

GraphiteBritish Khaki

Dk GreySilver

213213213213213213

205205205205205205

2/1/142/1/142/1/14

LIFE KHAKI - CHINOLIFE KHAKI - CHINOLIFE KHAKI - CHINO

637306366663930

HC10249-214HC10249-415HC10249-251

Med. BrownNavyKhaki

210210100

100100100 2/25/14

LK Slim ChinoLK Slim ChinoLK Slim ChinoLK Slim ChinoLK Slim Chino

6369263693635846392863929

HC10285-021HC10285-290HC10285-201HC10285-100HC10285-001

Dk GreyKhaki

ChocolateWhiteBlack

210210210310310

296296296296296

1/25/141/25/14

Standard KhakiStandard KhakiStandard KhakiStandard Khaki

63554635556355663557

HC10305-001HC10305-021HC10305-212HC10305-263

BlackDk. GreyBrown

Flax

197400

400400400

Jan. rollout

LK TAPERLK TAPERLK TAPERLK TAPER

63942639436394463945

HC10467-021HC10467-800HC10474-120HC10474-404

Dk GreyCopperIvory

Indigo

962/25/142/25/142/25/142/25/14

Textured Stripe Straight FitTextured Stripe Straight FitTextured Stripe Straight FitTextured Stripe Straight Fit

64045640466404764048

HD00325-001HD00325-211HD00325-004HD00325-260

BlackToast

CharcoalKhaki

351351351351

Page 66: Haggar 2014 Spring Book v1-28-2014

marketing description sears lot # style number colors door counttransition

doorships

Value PantValue PantValue PantValue Pant

665701657026569965700

HD50154-201HD50153-001HD50155-001HD50155-044

ChocolateBlackBlackGrey

401401401401

12/15/1312/15/1312/15/1312/15/13

FLEX GABFLEX GABFLEX GABFLEX GAB

65713657146571565716

HD10317-001HD10317-201HD10317-412HD10331-014

BlackChocolate

NavyHtr. Charcoal

364364364364

CK Blue Stripe CoatCK Blue Stripe Pant

6570765708

HZ00264-003HY00264-003

CharcoalCharcoal

235235

LSlim Fit JacketSlim Fit Pant

6570965710

HZ70087-044HY70087-044

GreyGrey

108108

Slim Fit Charcoal Stripe JacketSlim Fit Charcoal Stripe Pant

6571165712

HZ70096-001HY70096-001

BlackBlack

108108

Coat, 2 buttonClassic Fit

Coat, 2 buttonClassic Fit

HZ00212-014HY00212-014

Char PlaidChar Plaid

224224

Page 67: Haggar 2014 Spring Book v1-28-2014

Haggar Company is founded by Lebanese immigrant Joseph Marion Haggar Sr in a one-room office in Dallas, TX. He personally buys materials, supervises production, and handles all sales.

The term “Slacks” is coined by Haggar. A take on the

term “leisure time” or “slack time,” the idea is

that they would be worn during the “slack time”

away from work.

The first ready-to-wear, precuffed pant is introduced by Haggar with no need for tailoring.

Haggar services the war efforts by running factories 24 hours a day in order

to supply uniforms for the military. More than 10 million military garments

will be produced by the war’s end.

Haggar airs its first national television commercial on the Today Show, becoming one of

the first apparel brands to advertise on TV.

Forever-Prest, the forerunner of wrinkle-

free pants, is introduced. The advertising campaign

features Mickey Mantle and begins Haggar’s long-running association with

professional sports.

Wash-and-wear dress slacks

debut. Five years later on June

5, 1959, the 15 millionth wash-and-wear pant was produced.

Page 68: Haggar 2014 Spring Book v1-28-2014

Haggar introduces 100% cotton wrinkle-free casual pants—selling 1.5 million pairs in the first year and immediately becoming the industry leader.

Haggar becomes the number one

pants brand in America.

Haggar begins outfitting Pro-Football Hall of Fame Enshrinees with the signature gold jackets. Every Pro-Football HOF jacket since has been made by Haggar. In 2012, Haggar becomes the “Official Clothing Partner of the Hockey Hall of Fame.”

Haggar begins selling “Custom Fit” suits, becoming the first apparel company to offer jackets and pants that were sized and sold separately, creating a new menswear category: Suit Separates.

The innovative “Haggar Hanger” is introduced, allowing Haggar to be the first company to ship pants on hangers.

Haggar invents and receives a patent for the “Size Strip”

sticker, which is used by almost all pant brands today to identify size

and fit on folded bottoms programs.

Haggar introduces pants with the Comfort equipped hidden elastic

waist, ensuring a perfect fit every time.

Haggar introduces Cool 18®, featuring

fabrics that keep the wearer cool and dry

by drawing moisture away from the skin.

Haggar begins using Eco-friendly recycled fibers to create the E-CLO collection of sustainable apparel.

Haggar launches LK Life Khaki® pants. Through

the use of REPREVE® recycled fibers, more than 14 million

plastic bottles have been upcycled into E-CLO products.

Apparel Magazine names LK Life

Khaki by Haggar a “Top Innovator.”

Page 69: Haggar 2014 Spring Book v1-28-2014