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www.greatamerica.com
®HaaR®
MarketingToolkit
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Welcome
As you begin to adopt and implement an As-A-Service model into your business, this Marketing Toolkit provides assets to generate interest in your offering and drive leads to your business.
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eBook: 8 Hidden Costs of Owning TechnologyThe eBook explores the unseen expenses of owning technology. A best practice is to create a landing page with a form for your prospects to fill out to receive the eBook. Customize with your logo and contact information. Prospects who download this eBook will be prepared to have a conversation about how your As-A-Service model covers all of their technology costs.
1. This is the title of the asset
2. This explains how to use the asset.
3. This provides the asset in a variety of formats
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How to use this Toolkit
On the subsequent pages, you’ll find a variety of marketing assets to help you generate interest, drive traffic to your website, and close business on an As-A-Service model.
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Email: Hidden Costs of TechnologyYour As-A-Service model allows clients to have access to the newest technology. Gather your prospecting list and use the copy to send an email with a call to action to download the eBook (next page). You can link directly to the eBook in your email or send them to your website to download from a landing page.
www.greatamerica.com
eBook: 8 Hidden Costs of Owning TechnologyThe eBook explores the unseen expenses of owning technology. One best practice is to create a landing page with a form for your prospects to fill out to receive the eBook. Customize with your logo and contact information. Prospects who download this eBook will be prepared to have a conversation about how your As-A-Service model covers all of their technology costs.
www.greatamerica.com
Program DescriptionUse your own branding on your As-A-Service program, then use this product description and benefits to place on your website under your offerings or services, place it on your company brochure or use it in sales pitches.
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VideoThis video lays out the top three reasons an As-A-Service program helps your clients. You can download the video and place it directly on your website, or use your own video editor to include your branding on the video. We also include an option in the word doc to use our video platform and embed the video on your website.
www.greatamerica.com
BlogsBlogging is the number one way to increase SEO and drive traffic to your website. We’ve included two blogs to include on your website, share on social media and include in emails or newsletters. We encourage you to add your own “voice” to the blogs to ensure it fits with your overall brand strategy.
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BrochureThis brochure presents the best benefits of your As-A-Service model in a single page. Add your logo and contact information to the brouchure and use it as-is or rework the content to fit with your program. Place on your website, in emails or newsletters, and provide to your sales team.
Your Logo
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Download All Assets
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Now You’re Ready to Sell!
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