HA9 Task 1

By Callum Deighton

The Hypodermic Needle ModelThe Hypodermic Needle Theory is the theory that

what the media presents to their audience whether it

be by the radio TV etc is wholly took in by the

audience as being real The most famous example of

this was the 193 initial radio broadcasts of The War Of

The Worlds which shortly after brought widespread

panic all across the US It was eventually disproved

as being dependent on the people individually and

how their personality is

httpmediamythalertfileswordpresscom200910radio_scarejpgw=300

httpyoutubeXs0K4ApWl4gRadio Broadcast

The Hypodermic Needle ModelThe Hypodermic Needle Theory is the theory that

what the media presents to their audience whether it

be by the radio TV etc is wholly took in by the

audience as being real The most famous example of

this was the 193 initial radio broadcasts of The War Of

The Worlds which shortly after brought widespread

panic all across the US It was eventually disproved

as being dependent on the people individually and

how their personality is

httpmediamythalertfileswordpresscom200910radio_scarejpgw=300

httpyoutubeXs0K4ApWl4gRadio Broadcast

The Inoculation ModelThe Inoculation Theory is the theory in which peoples attitudes and

beliefs can change over time and also that why they keep their

attitudes and beliefs over time The term was invented by William

McGuire after the Korean War in which 9 US Soldiers that had been

captured by the Koreans and held at a camp decided to stay with their

captors instead of returning to their country when given the chance

The belief behind this theory was that the Soldiers had been

brainwashed whilst at the Korean camp

httpwwwutmbedulegendsImageswilliammcguire(FL)jpgWilliam McGuire

The Two-Step Flow ModelThe Two-Step Flow Theory is the theory that audiences

gain their opinions due to persuasion from opinion leaders

such as their friends and family The theory was found by Paul Lazarsfeld in 1944 when he began research into the

presidential debate that was happening at the time and

found that most peoples choices were based on what had

been told to them by other people

httpuploadwikimediaorgwikipediaendd4LazarsfeldjpgPaul Lazarsfeld

httpwwwutwentenlcwtheorieenoverzichttheory20clustersmass20mediatwo_step_flow_theory-1Two_Step_Flow_Theory-1-1png

The Uses and Gratification ModelThe Uses and Gratification theory is that instead of looking

at how media affects the audience you look at how the

audience affects the media a popular example is the video

game franchise Call Of Duty When the game Call Of Duty

4 Modern Warfare was released it gained mass popularity

which caused the publishers Treyarch and Infinity Ward to

release more and more Call Of Duty games due to the

reaction and the future games would gain more money

httpindiegamescom20121206callofdutypngChart of initial sales of the Call Of Duty Games

The Reception TheoryThe Reception Theory is that certain media texts are

purposely made so the audience reading it can decode

what it means but the message must be used frequently

for the audience to realise what it means For example a

magazine could do an article on todays most popular

clothing trends which in turn will inform the audiences

what the apparent clothing trends are

http3bpblogspotcom-XvVzBVpUVpgT-BAXI_3J9IAAAAAAAAAJk4mouoYWSYiws1600Pixton_Comic_STAURT_HALL_RECEPTION_THEORY_by_Doyinsola5B15Dpng

An example of The Reception Theory