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H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

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Page 1: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

H2020 workshop in Prague4th February 2014

Klaus-Herbert Rolf

Page 2: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

The GEOPAL project.

Modern agriculture is at the stage of industrial production requiring high precision farming tools to organize the joint work on a field and the transportation of agriculture goods.

Today’s agriculture faces the barrier of information islands when organizing to have different machines work together. Actually there is no solution to organize and optimize the work of a whole fleet. GEOPAL will be able to provide increased operational efficiency, better resource usage and reduction of the risk inherent in the open-environment operations.

GEOPAL, an example in agriculture

Page 3: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf
Page 4: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

Mobile Workforce Management

GEOPAL, an example in agriculture

GeoPal cloud and mobile app improves productivity for businesses with mobile workers.

Page 5: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

GEOPAL, an example in agriculture

Page 6: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

Magic triangel

GEOPAL, an example in agriculture

InnovationInnovation

CostsCosts MarketMarket

Page 7: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

Magic triangel

GEOPAL, an example in agriculture

Innovation

CostsCosts MarketMarket

search complementary partners

lean organization focus on central issue

Page 8: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

Magic triangel

GEOPAL, an example in agriculture

InnovationInnovation

CostsCosts MarketMarket

coupling of partner meetings (face to face meeting with review meeting)

project idea and decision early with reviewers communicate

high proportion of communication by telephone conference

Page 9: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

Magic triangel

GEOPAL, an example in agriculture

InnovationInnovation

CostsCosts MarketMarket

Market focusing Market investigation Do without the last

innovation bow

Page 10: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

Markt research

GEOPAL, an example in agriculture

Page 11: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

Buying decision process

GEOPAL, an example in agriculture

288 Farmers

288 Farmers

200 Farmers

202 Farmers

IN FIELD NAVIGATION (Average) High price sensitivity Low price sensitivity

Page 12: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – An internet based software

In the field and barn – Smartphone

Field records / livestock management solution Field finder with aerial image Simplest documentary Machine locating and data

In the office – Tablet and computer

ALL IN. Networking of all information in one portal Many applications play together and offer maximum benefit

GEOPAL, an example in agriculture

Page 13: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – Challenge

One software for the whole farm – anywhere and 365 days a year.

GEOPAL, an example in agriculture

One view One philosophy One operating concept

Page 14: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – Business Model

GEOPAL, an example in agriculture

www.365farmnet.com365FarmNet basic

forestlivestock breeding plant production biogas

plant protectionagricultural engineering seeds

Page 15: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – Business Model

GEOPAL, an example in agriculture

www.365farmnet.com365FarmNet basic

forestlivestock breeding plant production biogas

plant protectionagricultural engineering seeds

€€

€ € €€

€+ €

+ €+ €

+ €

= €€ Monat

Page 16: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – Data in agriculture processes

GEOPAL, an example in agriculture

seed crop protection fertilization harvesting

cultivation planning cross compliance fertilization optimization documentation

Page 17: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – ALL IN.

GEOPAL, an example in agriculture

Page 18: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – ALL IN.

GEOPAL, an example in agriculture

Page 19: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

365FarmNet – ALL IN.

GEOPAL, an example in agriculture

Page 20: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf

How can satellite technologies improveagricultural production, efficiency,profit and reduce environmental impact?

Extended registration deadline to 28th February 2014 Entry submission by 14th April 2014

A competition for students and young people across Europe & AfricaFirst prize € 5,000Second prize € 3,000 · Third prize € 1,000 · Special Africa Prize: € 4,000An expenses-paid trip to Prague for all shortlisted teams from EuropeWinners will be presented as part of the international Space Solutions Conference

www.farmingbysatellite.eu

Page 21: H2020 workshop in Prague 4 th February 2014 Klaus-Herbert Rolf