NAVODAYA VIDYALAYA SAMITI

SHILLONG REGION

WORKSHOP

ON

BUSINESS STUDIES FOR

PREPARING STUDY MATERIAL

FOR CLASS – XII

(AISSCE 2014)

(27-12-2013 TO 28-12-13)

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Patron:

SMT P. R VERMA

DEPUTY COMMISSIONER

NVS RO SHILLONGResource Person:

Shri S. Sharma PGT(Com), JNV Morigaon

Mr. K. Parand Hamaiah PGT(Com) JNV Lakhimpur

Course Director:

Sh. S. F Rahman

Asstt. Commissioner

NVS RO SHILLONG

Coordinator

Mr. O. P. Sharma, Principal,

JNV Morigaon

INDEXSl. No.

Chapter Page no.

1 Nature and Significance of Management 5-82 Principles Of Management 9-113 Business Environment 12-134 Planning 14-165 Organizing 17-186 Staffing 19-207 Directing 21-238 Controlling 24-259 Business Finance 26-2710 Financial Market 28-2911 Marketing Management 30-3412 Consumer Protection 35-38

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NAVODAYA VIDYALAYA SAMITI SHILLONG REGION

(Ministry of Human Resource Development,

Dept. Of Secondary and Higher Education, Govt. of India)

Website: nvsroshillong.gov.in

STUDY MATERIAL FOR AISSCE-2014

SUBJECT: BUSINESS STUDIES

CLASS XII

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STUDY MATERIAL FOR CBSE ANNUAL EXAM 2013-14

CONTENTS:

1.CHAPTERWISE MATERIAL FOR LOW ACHIEVERS

2 MATERIAL FOR HIGH SCORE ACHIEVERS

Chaptervise Material for study includes

1. QUESTION CARRYING H.O.T.S2. VALUE BASED QUESTIONS3. QUESTIONS FROM PREVIOUS YEAR QUESTION PAPERS4. FREQUENTLY ASKED QUESTIONS OF C.B.S.E.

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CHAPTER :1 MANAGEMENT:

VALUE BASED QUESTION

UNIT-1(NATURE AND SIGNIFICANCE OF MANAGEMENT)

1. A cloth manufacturer distributes its defective product at free of cost (after getting them repaired from NariNiketan at lower cost) to orphanage. Which values are being attested in this solution?

2. An organization has production, purchase, marketing, finance and human resource departments. All of them working together to achieve organizational goals. From your point of view which value is reflected here?

3. An manufacturer of fridge has used new technology in place of using harmful gases which do not cause air pollution. Which value is being followed here?

4. A production manager has directed his employees to put/ throw different types of wastes like papers, plastics & chemical in the respective earmarked dustbins. By this which value does he want to inculcate among his employees?

5. An industrial unit, working in backward area opens schools for education at nominal cost for the children of its employees and local people. By this act which value is promoted here?

6. A factory established in a residential locality, uses machines creating heavy noises while running. Factory manager is always ready to provide financial help to local people. Due to noise pollution student can’t study properly and resident cannot sleep/work properly. The owners also know it. Which values are affected here?

7. A famous doctor charges high for consultation from his patients and refuses to treat the poor patients without consultation charges. His also pays attention to medical representatives and agent of Pharma Co. He takes gifts and commission also. In your view, is it professional behavior of doctor? Does he follow the code of conduct of doctor?

QUESTIONS BASED ON HOTS

1. If a manager is able to achieve the target of production of 5000 units but a higher cost. Is he efficient or effective?

Ans: He is effective as he achieves the target on time but he is inefficient as he incurred higher cost.

2. Success of dubbawala (who carries tiffin to offices) of Mumbai is example of which aspect of management. Explain the importance of this aspect?

Ans: Coordination. For importance refer to textbook.

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3. Is planning, organizing, staffing, directing and controlling applied in organizations such as schools, clubs, restaurants, hospitals, etc.? If yes which characteristics of management does it signify? Explain that feature.

Ans: Yes, the characteristics which signify this is “ Management is Pervasive”. For explanation refer to textbook.

4. The task of management is to make people work towards achieving the organizational goals by making their strengths effective and their weakness irrelevant. Identify the dimension of management.

Ans: Management of people.

5. Bhuvan argues that management is required in all kinds of organization where asPiyush feels that management is not required in non-business organizations such as schools, club, hospitals, etc. who is correct?

Ans: Bhuvan, because management is pervasive .

6. “An organization is a collection of diverse individuals with different needs.” Which characteristics of management are highlighted in this statement?

Ans: Management is a group activity.

7. “A business needs to add to its prospectus in the long run.” Identify the organizational objectives highlighted in this statement. Explain other two objectives under this categories.

Ans: Growth.

Other two objectives under this category are: (i) Survival (ii) Profit. For explanation refer to textbook.

8. A manager applies the various theories of management in his unique personalized way. What aspect of nature of management does this statement indicate?

Ans: Management is an art.

9. Your father is working in an MNC as chief operating officer. At what level of management is he is working? Also explain any five functions of that level?

Ans: Top level management.

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10. Mohan has retired from the post of a foreman in a factory. At what level of management he is working?

Ans: Supervisory or operational level

11. Your father wants you to do M.B.A. before joining family business. What does this show about the nature of management?

Ans: Management is on the path of becoming a profession.

12. Dominos Pizza’s keep introducing new variety in its menu. Which characteristics of management is highlighted in this? Explain any two other characteristics of management?

Ans: Management is dynamic. For other characteristics refer to textbook.

13. “Assigning duties, grouping tasks establishing authority and allocating resources” is one of the functions of management. Name that function.

Ans: Organising.

14. Name the process of designing and maintaining an environment in which individuals work together in groups efficiently accomplishing selected aims.

Ans: Management.

15. Name the process by which manager synchronises the activities of different departments.Ans: Coordination.

16. “Management is the life giving element in every business, without it the resources of production remain resources and shall never become production.” Comment.

Ans:Yes it is right to say that management is life giving element because of following importances – For explanation refer to textbook.

17. Name the level of management engaged in (i) Selection of employees (ii) Introducing new products(iii) Design a suitable advertisement – Campaign to sell a new product(iv) Framing the capital structure of the company(v) Preparing performance reports of the employees(vi) Hiring casual labours

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Ans: (i) middle level

(ii) top level

(iii) Middle level

(iv) Top level

(v) Supervisory or lower level

18. Name the function of management.

(i) Finding out deficiencies in implementation of plans.

(ii) Establishing authority responsibilities relationship between superior and subordinates.

(iii) Instructing and ordering employees.

(iv) Deciding policies, procedure, objectives of an organization.

Ans: (i) Controlling

(ii) Organising

(iii) Directing

(iv) Planning

18. At what level of management, managers are responsible for the well fare and survival of the organization?

Ans: At top level.

LONG ANSWER QUESTIONS

1 EXPLAIN THE IMPORTANCE OF MANAGEMENT ?2 EXPLAIN THE SOCIAL OBJECTIVES OF MANAGEMENT?3 WHY COORDINATION IS CONSIDERED AS AN ESSENCE OF MANAGEMENT?4 WHAT ARE THE FUNCTIONS OF MANAGEMENT? EXPLAIN

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UNIT-2(PRINCIPLES OF MANAGEMENT)

VALUE BASED1. In an organization Ashok and Sheela are working at the same post but being a male employee Ashok

has more rights than Sheela. Which value is violated here?2. A firm has taken the decision to employ more employees than female employees because they can work over time in case of excess work. Which values are being affected here?

3. An organization proposes the use of CFL’s and LED’s which consumes less electricity than normal bulbs for its lighting arrangements. Which value is attained by the organization?4. An organization has done plantation around its factory premises and only after purifying the wastes, it throws it into the drains. Which values are being followed by the organization? 5. An entrepreneur wants to start his business in backward area because govt. gives many incentives and rebates in taxes. Which results in low cost and he will be able to sell the product at low prices. There he will be able to get large by deforestation. Which values are being affected here?

QUESTIONS BASED ON HOTS

PRINCIPLES OF MANAGEMENT1. Which technique of Taylor insists in hiring specialist for every job? Explain that technique.Ans. Functional foremanship. For explanation refer oage no. 50. 2. Which technique of taylor insists in paying higher wages to efficient employees?Ans.Differential piece rate system.

3. Which technique of taylor insists in using most optimum way of doing a job?Ans.Method study.

4. Fayol points out the danger and cost of unnecessary labour turnover in one of hisPrinciples of management. Name that principle.Ans.Stability of tenure.

5.Identify the techniques of taylor which bring uniformity and standardisation in work.Ans.Techniques of standardization.

6. Name the devicewhich permits direct communicaton between employees working At same level.Ans.Gang plank.

7. Specify the consequence of violating principle of remuneration.Ans.Employees will get demotivated.

8. Which principle of managements insists “worker should be encouraged to developAnd carry out their plans for development”? Explain that principle.

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Ans.principle of initiative. For explanation refer page no. 48.9.The management of a company promises the workers to pay extra wages if they work

Overtime, but later on management refuses to pay extra wages. Which principle isviolated in this case?Ans. Principle of discipline

10. A Manager should replace “I” with “we” in all his conversation to encourage team spirit. Identify the principle of Management emphasized here.

Ans: Principle of Esprit De Corps.11. Which technique of Taylor overlook the principle of equity?

Ans: Differential piece wage plan.12. On which principle of Fayol, Taylor’s technique of fuctional foremanship is based?

Ans: Division of Work.13.Hina and Hitesh are typists in a company having the same educational qualifications.

Hina is getting Rs.3000 per mother and Hitesh Rs.4000 per month as salary for the same working hours. Which principle of management is violated in this case? Name and Explain this principle.Ans.in this case the “principle of equity” is violated. As both are having same qualifications working at the same authority level but getting different salaries.For Explanation refer to text book.

14.the production manager of bharat Lid. Instructs a salesman to go slow in selling the products whereas the marketing manager is insisting on fast selling to achieve the target. Which principle of management is being violatd in this case? State anyone consequences of violating this principle.

Ans: in this case as there is the violation of principle of “ Unity of Commands.” As salesman is

getting orders from two bosses , the consequences of violation of this principle can be –

(i) Confusion in the mind of salesman(ii) Reduction in efficiency of employee(iii) Ego clashes among production manager and marketing manager.

15. Purchase manager of ABC Ltd. Gave order to supply raw material @ Rs 1000 per quintal to his relative whereas same quality raw material is available @ Rs 900 per quintal by another supplier. This is violation of which principle of management? Explain that principle.Ans: It is violation of principle of “Subordination of individual Interest to group interst.” For explanation refer to textbook.

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LONG ANSWER QUESTIONS

Q1 EXPLAIN THE PRINCIPLES OF SCIENTIFIC MANAGEMENT?Q2 EXPLAIN THE PRINCIPLES OF MANAGEMENT? OREXPLAIN THE PRINCIPLES OF SFAYOL ‘S MANAGEMENT?

Q3 EXPLAIN THE TECHNIQUES OF SCIENTIFIC MANAGEMENT?

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UNIT-3(BUSINESS ENVIRONMENT)

HOTS

1. In recent times the government has increased the prices of diesel and LPG. Which value is being overlooked here?

2. After the change in government policies, foreign companies like coca-cola have prohibited to work in India. These steps of the government have boosted which values?

VALUE BASED QUESTIONS

BUSINESS ENVIRONMENTQ.1.Which industrial policy has opened the doors of Indian economy for multinational companies?Ans- Industrial policy 1991.Q.2.U which environment does change in Taste fashion and trend fall in?Ans- Social environment.Q.3.List two examples of changes in social environment which affect business organization.Ans- (1) Belief and customs of people. (2) Education system.Q.4. What is L.P.G. in context of business environment?Ans- In business environment L.P.G. stands for: (1)L :Liberalisation (2) P: Privatisation (3) G: Globalisation.Q.5.List any two impacts of Government policy changes on business and industry.Ans- (1)Increased completion (2) World class technology.Q.6.The people of some regions translated the slogan of “Come Alive” used by Pepsi company as “Come out of grave”. As a result company lost its market share rather than picking up. This is the effect of which environment and how does this dimension of environment affect the business?Ans:- This is the effect of social environment. As people misunderstood the meaning of slogan and it hurts their sentiments.The social environment has great influence over the demands of customers because social environment constitutes taste, preference, tradition and expectations of customers, the customer is the king pin in present day market and you can win over your compitetor only by wining large segments of customers. Although changes in the social environment may effect the business slowly or quickly but the cost of ignoring the customs, traditions, and preferences of the people could be high.Q.7. How would you argue that the success of a business enterprise is significantly influenced by its environment?

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Ans:- It is correct to say that the success of business enterprises is greatly influenced by the force and factors prevailing in the environment by analyzing and scaning the business environment. Business get the following benefits.(1) First mover advantage.(2) Warning signal.(3) Helps in tapping business resources.(4) assisting in planning and policy formation.(5) Helps in image building (6) Improvement in performance(7) Helps to adopt rapid changes Q.8. Name the term/process which means integrating the economy with the rest of the world.Ans:-Globalisation.Q.9. Name the term/process under wich reduction in tax rates and lifting of unnecessary control over the economy was under taken.Ans:-Liberlisation. Q.10. If new products are introduced in market by new technique, which type of environment?Ans:- “Technological Environment”.Q.11. The project of reestablished in Gujarat is indicated by which factor of environment?Ans- “Political Factor” Q.12. The finance Minister reduced the repo rate to overcome Recession. This is related to which dimension of business Environment? Ans:- “Economic Environment” Q.13. ABC Ltd., a book publishing house published books on various subjects based on CCE pattern before any publishing could print it. What advantages will the publishing houseget?Ans:- ABC Ltd., will get the benefits of “First mover advantages” Q.14. The sale of Greetings Card, sweets chocolates, etc. increases in India during Diwali, Id, Guruparv and Christmas. Name the dimension of environment related to this.Ans:- Social environment

LONG ANSWER QUESTIONS

Q1 EXPLAIN THE DIMENSIONS OF BUSINESS ENVIRONMENT?Q2 EXPLAIN THE ECONOMIC ENVIRONMENT IN INDIA? Q3 WHAT ARE THE IMPACTS OF GOVT. POLICY CHANGES ON BUSINESS IN INDIA?

lU

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U UNIT-4(PLANNING)

VALUE BASED

1. Which quality of employee is restricted by the act of planning?

2. Removal of mobile towers from residential area is being planned by the government to promote which value?

3. Government is planning to construct a ware house in remote area to store necessary goods. So as to make them available even at the time of bad weather regularly. Which values are being considered here to be achieved by the government?

4. In order to reduce the cost, an organization is planning the following:

a. To reduce the charities to the social and religious institution.

b. To arrange the skilled workers from outside inspire of semi-skilled local employees.

c. To increase the working hours.

d. To increase the rate of remuneration.

Which value will be affected by the decisions?

5. Tobacco manufacturer is planning to sell its product outside the school and colleges. Which values are violated here from your point of view?

6. In an organization executive director takes all the decision himself. He does give order only to the subordinates. Which value is overlooked here?

QUESTIONS BASED ON HOTS

Q .1.Does mere planning ensure success? Explain why?

Ans: ‘No’.

{For explanation refer text.}

Q.2. Give two examples of internal premises.

Ans: 1.Premises related to requirement of capital.

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2.requirement of raw materials.

Q.3.Give two examples external premises.

Ans: 1.assumption regarding government policy.

2.assumption regarding competitor.

Q.4.Name the type of plan which serves as guide for overall business planning and defines the end result which organisation strives to achieve. Also give difference between this plan and policy.

Ans: objective. For difference refer text.

Q.5.ABC Ltd. Decides to advise their product on T.V. and radio. What types of plan should it prepare?

Ans: Strategy.

Q.6.Infosys Ltd. Decide to give 20% of jobs to women. What type of plan is it? Explain this plan.

Ans: policy. {for explanation refer text.}

Q.7.An employee will retire at the age of 60 years. What type of plan is it?

Ans: Rule.

Q.8. what type of plan is defined as long range blue print of an organisastion’s desired image, direction and destination?

Ans: Strategy.

Q.9.A firm wants to increase its sales by 25% for the coming year. Which type of plan is involved in it?

Ans: Objective.

Q.10.ABC Ltd. Gives promotion on basis of seniority. Which type of plan is it?

Ans: policy.

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Q.11.Name the type of plan in which minutest details are worked out,i.e.,procedure,rules, budgets,etc.

Ans: programme.

Q.12. Name the type of plan which provides the basis for interpreting the strategy.

Ans: Policy.

Q.13.Name the type of plan which provides directions for all decisions ,and actions.

Ans: Objective.

Q.14.Which type of plan has flexibility?

Ans:Rules.

Q.15.Name the type of plan which is time bound and linked with measurable out come.

Ans:Objective.

LONG ANSWER QUESTIONS

Q1 EXPLAIN THE PROCESS OF PLANNING?

Q2 WHY PLANNING FAILS SOMETIMES INSPITE OF BEST EFFORTS BY MANAGERS?EXPLAIN?

Q3 EXPLAIN THE IMPORTANCE OF PLANNING?

Q4 WHAT ARE THE DIFFERENCES BETWEEN:

a . PLANS AND RULES

b. strategy and policy

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UNIT-5

(ORGANIZING)VALUE BASED

1. An electronic company manufacturing TV and refrigerator wants to bring two new products Washing Machines and AC’s in the market. For each product separate division are to be set up. In charge of working machine division and AC’s division will be female and disabled person respectively. Which values have been considered here?

2. In an organization top level management has not distributed work among the subordinates according to their abilities and skill but has been distributed on the basis of caste and religions. Which values are neglected?

3. A manager has kept all right of decision making with him. Each and every employee has to come to him for orders again and again. Which values are being violated here?

4. In an organization formal organization is followed strictly where the employees have to work as per the direction only. The employees are performing under pressure. In your view, what changes are required in this company?

OrganisingQ.1 State whether the principal of scalar chain is followed in informal organization or not?Ans: No, it is not followed.Q2State whether functional organisaion is based on products. Draw the chart of a functional organisation.Ans: No, for drawing a chart refer to text book.Q3 What would be the effect of No delegation of work?Ans: There will be delay in work and manager will become overburdened.Q4 Name the process of entrusting responsibility, authority and creating accountability of theperson whom work has been handed over. Explain the importance of this process.Ans: Delegation. For importance of process refer text book.Q5 State the relationship between authority, responsibility and accountability.Ans: (i) Authority is delegated, responsibility is assured and accountability is imposed.(ii) Responsibility is derived from authority and accountability is derived from responsibility.

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Q6 What should crowing company adapt centralised or decentralised policy?Ans:Decentralised.Q7 The number of subordinates that can be effectively managed by a superior refers to which aspect of management?Ans: Span of management.Q8 Grouping of jobs of similar nature and organiging these jobs as separate departments create a particular type of organisational structure.Ans: Functional structure. For advantages &disadvantages refer text book.Q9 Is organisational structure essential to provide relationship between various positions in the organization?Ans: Yes, it is essential.Q10 State anyone objective of organiging.Ans: Optimum utilisation of resources.

LONG ANSWER QUESTIONS

1 WHAT DO YOU MEAN BY DECENTRALISATION? EXPLAIN ITS ADVANTAGES?2 EXPLAIN THE DIVISIONAL STRUCTURE OF ORGANISING?WHY IT IS USED BY THE

BUSINESS ORGANISATIONS?3 DIFFERENTIATE BETWEEN :

FORMAL AND INFORMAL ORGANISATIONCENTRALISATION AND DECENTRALISATION

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UNIT-6

(STAFFING)VALUE BASED

1. A personnel manager while selecting new employees appoints only those persons who fulfill his personal requirement directly or indirectly. Which values are violated here?

2. In an organization the female employees are getting promotion late as compared to male employees. Which value is missing here?

3. An employee has been terminated due to a small mistake without hearing him, while the other one was not terminated on the same mistake. Which value has been neglected here?

4. An Automobile Company runs a factory in a backward area. It has opened a training center to train the people. Which value has been kept in mind here?

5. An organization places an advertisement for employment mentioning some terms there in those terms are not followed during selection of employee. Which values are ignored here?

6. A production manager pays less than the minimum wages and gets their signatures on minimum wages. Which values are not being followed by him?

QUES . BASED ON HOTS

Staffing1. Why is recruitment called positive process?

Ans:Recruitment is called positive process because more and more people are invited to apply for the job.

2. Name the concepts which involves growth of individuals in all respects?Ans: Development.

3. “our assets walk out of the door each evening, we have to make sure that they come back the next morning”. This statement relates to which function of management. Explain the importance of this function.

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Ans: Staffing. For importance of function refer textbook.4. Out of human resources management and staffing which one is wider?

Ans: Human resources management.5. Name the source of recruitment in which newspapers, employment exchange, T.V., etc. are

used.Ans:External source of recruitment.

6. Name the method of training suitable for plumbers, electricians and iron workers. Explain that method.Ans: Apprenticeship.For explanation refer textbook.

7. Which source of recruitment has the disadvantages of increase in labourturnover.Ans:External source of recruitment.

8. Name the method of training which facilitates easy promotion replacement or transfers.Ans: Job rotation.

9. Some learning opportunities are designed and delivered to improve skills and abilities of employees whereas some others are designed to help in the growth of individuals in all respects. Identify and explain the two concepts explained above.Ans: The two concepts explained are: 1. Training 2. Development

LONG ANSWER QUESTIONS

1. WHY INTERNAL SOURCES OF RECRUITMENT ARE NOT USED BY BUSINESS ORGANISTION?2. EXPLAIN THE SELECTION PROCESS?3. WHAT ARE THE EXTERNAL SOURCES OF RECRUITMENT?EXPLAIN?4. DIFFERENTIATE BETWEEN :

A .TRAINING AND DEVELOPMENTB. ON THE JOB METHODS OF TRAINING AND OFF THE JOB METHODS OF TRAINING

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UNIT-7

(DIRECTING)VALUE BASED

1. A supervisor hears the suggestions and also implements the good suggestions while taking decision for the employees. Which value has been given importance here?

2. In an organization, the good environment, refreshment corner and entertainment rooms have been for all employees. Which values have been considered here?

3. In an organization, the employees are being paid fair wages/remuneration and productivity-based bonus. Which values are highlighted here?

4. A liquor manufacturing firm provides liquors to its employees at cheaper rates to motivate them. Which values are deficient in this plan?

5. In an organization, informal communication is stressed instead of formal communication which results in non-reaching of proper communication to proper person in proper time. It results in either non-completion or delay in work. Which values have been violated here?

6. A leader solves the problems relating to work and the personal problems also of the followers. Which values is he following here?

QUES BASED ON HOTS

DIRECTING Q. NO. 1-Name the incentive in which benefits like car allowance, housing, medical aid areoffered to an employee.Ans-PerquisitesQ . NO. 2-Name the element of directing which refers to the ability of influencing people to strive willingly for mutual objectives.Ans - Leadership

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Q. NO. 3-“A goal leader does not wait for opportunities but creates them”.This statement is related to which quality of good leader? Explain any other three qualities.Ans- Initiative. For other three qualities refers to text book.Q. NO. 4-‘Suggetion and vacation’ are include in which type of formal communication.Ans – they are including in upward communication.Q. NO. 5 - “Better human relationship” is one of the advantages of which type of communication.Ans - Informal communication. For importance refers to text book.Q . NO. 6 – At which level of management function of directing is performed?Ans – At all levelsQ . NO. 7 - Name the communication network in which each person can communicate with his adjoining two persons.Q. NO. 8 –name the kind of monetary incentive in which employee are offered company’s share at a lower price.Ans – Co-partnership.Q. NO. 9- Suggest which element of directing is suitable under following situation and why? (i) Workers are always unwilling to take up any kind of work. Due to rise in demand firm wants them to cooperate to meet pending orders .The supervisor is finding it difficult to cope with this situation. (ii) workers of at factory are going to production manager for guidance and Information as a result he is overburdened with the work. Advise him with which Function of diretecting he can reduce his work load. (iii) In an organization employees hesitate to express their feelings and suggestions They do not take initiative to express their problems and suggestions.Ans – (i) In the situation manager must use motivation element of directing to induce workers and to gat willing cooperation of workers. (ii) In this situation production manager must appoint a supervisor who will act as a Linking pin between production manager and workers.He will also play the role of a guide to help workers to solve their problems. (iii)In this situation there is a great need for effective leadership.The manager must learnall the qualities of leadership and through training he must try to get as many qualities as possible .He must try to develop confidence and motivation in employees through empathy and listening skill .Q. NO. 10- Name the process of stimulating people to action to accomplish desired goals .Ans – MotivationQ. NO. 11 – Name the element of directing which refers to the ability of influencing the people

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to strike willingly for mutual objective .Ans – LeadershipQ. NO. 12 - Himanshu and Silpa are working in the same organization but in different department one day at lunch time Silpa informs Himanshu that due to computerization many people going to be retrenched soon from the organization. Name ,which type of communication is this ?State any two limitation of this type of organization .Ans – Informal Communication. For two limitation of this type of communication refers to text book.Q. NO. 13 – Suggestion and reaction are include in which type of formal communication?Ans – Upwards communication.Q. NO. 14 – Communication originally drafted in English has been very poorly translated in Hindi.Name the type of barrier to effective communication and explain any other two barrier of this type.Ans – Semantic barriers . Other two barrier of under this type are: (i)badly expressed message . (ii) symbol with difference meaning . Q. NO. 15 – The greatest number of managerial level in the organization makes it more complex . This ststement is about which type of organizational barrier to communication ?Ans - Organizational barrie .

LONG ANSWER QUESTIONS

Q1 WHAT DO YOU THINK ABOUT THE QUALITIES OF A GOOD LEADER?EXPLAIN?

Q2 EXPLAIN THE TYPES OF COMMUNICATION NETWORKS?

Q3 DIFFERENTIATE BETWEEN FORMAL COMMUNICATION AND INFORMAL COMMUNICATIONS?

Q4 EXPLAIN THE MASLOW’S THEORY OF MOTIVATION?

Q5 EXPLAIN THE NON MONETARY INCENTIVES OF MOTIVATION?

Q6 EXPLAIN 3 ADVANTAGES AND 3 LIMITATIONS OF INFORMAL COMMUNICATION?

UNIT-8

(CONTROLLING)VALUE BASED

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1. In controlling process, standards were set according to the efficiency of the average employee. Which value has been kept in mind while setting the standards?

2. On coming to know the negative deviations, fines are imposed on erring employees. Which value is being violated here?

3. In a company, employees achieved quantitative standard but could not attain qualitative standard. Which values have been ignored here?

4. A manager observes that an old employee is not doing the required work. Manager scolds him rudely without asking him the reasons. In your view, how would the manager have behaved and which values should he have kept in mind?

5. A supervisor observes that during working hours some employees were busy in gossiping instead of working. Inspite of instructions, they did not start working. When the matter was brought to the notice of management the union threatened to go on strike. In your view, was the behavior of employees and the union justified?

QUES BASED ON HOTS

CONTROLLING

Q.1.What are the two principles a manager must consider while dealing with deviation effectively.

Ans: 1.critical point control.

2.control by exception.

Q.2.You are a manager in a car manufacturing company.It is reported that postal expense have increased by 10% and cost of raw material is increased by 2% which of the two deviation is more critical to you?it is related to which concept of controlling?Explain it.

Ans:Rise in raw cost of material 2%.it is related to “management by exception”. For explanation refer text.

Q.3.What do you mean by key result area in context of controlling?

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Ans:These are the areas which are critical and very important for success of the organization.

Q.5.Which principle of management control is based on belief “an attempt to control everything may end up by controlling nothing?”

Ans:Principle of management by exception.

Q.6.Engineer india Ltd. Is engaged in manufacturing machine components the target productionis 300 units per day.The company had been successfully attaining the target 3 months ago.Over the last 3 months it has been observed daily production varies between 220 and 250 per units.identify the management function to rectifty the above situation.Briefly state the procedure of this function.

Ans: function related to this is controlling.refer text.

LONG ANSWER QUESTIONS :

1 EXPLAIN ANY 6 MODERN TECHNIQUES OF CONTROLLING?

2 EXPLAIN THE PROCESS OF CONTROLLING BRIEFLY?3 EXPLAIN THE LIMITATIONS OF CONTROLLING?4 EXPLAIN THE RELATIONSHIP BETWEEN PLANNING AND CONTROLLING?

UNIT-9

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(BUSINESS FINANCE)VALUE BASED

1. In a company profits are heavy and in future less scope of extensions exists. Company has decided to pay a very less dividends. Here, which value and whose interest have been affected?

2. A company wants to show higher profit and for this:

a. Depreciation was charged at lower rates.

b. Goodwill, patents, trademarks and other intangible assets were shown at higher value. Explain the value which is affected here.

3. A wholesaler of onion comes to know that due to less production the prices of onion will increase heavily. He stored the onion and during rising prices earns heavy profits by selling the stored onion. From the earned profits, he provides some money for social activities also. In this situation, which values does he reflect here?

QUES BASED ON HOTS

BUSINESS FINANCE

1. Canara Bank wants to open a new branch of his bank. What is this decision called?Ans: This decision is considered as investment this decision.

2. A decision is taken to distribute certain part of profit to shareholders after paying tax. What is this decision called? Explain any three factors affecting such decisions.Ans: Dividend decision.For explanation of factors refer textbook.

3. Name types of capital which are part of capital structure.Ans:Debt and Equity.

4. A decision is taken to raise money for long term capital needs of business from certain sources. What is their decision called? Explain any three factors affecting such decisions.Ans: Financing decision.For explanation of factors refer textbook.

5. What is considered the cheapest source of finance?Ans: Debt.

6. What is financial leverage? Explain with the help of an example?Ans: Financial leverage is promotion of debt in overall capital.For example refer textbook.

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7. What is favourable financial leverage?Ans: Favourable financial leverage means when, ROI > Rate of interest on debt.

8. What is cost of raising funds called?Ans: Floatation cost.

9. What determines overall financial risk? Ans: Proportion of debt in the total capital determines the overall financial risk.

10. In case of high fixed operating cost, company should prefer debt or equity?Ans: Equity.

11. What is the another name for long term investment decision?Ans: Capital budgeting.

12. A sound financial plan is the key sources of sound financial management of the company. Discuss.Ans: Yes, it is right to say that sound financial plane is key to success of sound financial management because of following importance.Refer textbook for importance of financial planning.

LONG ANSWER QUESTIONS:

1 EXPLAIN THE FACTORS AFFECTING CAPITAL STRUCTURE?

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UNIT-10

(FINANCIAL MARKET)VALUE BASED

1. A public Ltd. Co. achieved the minimum subscriptions by private placement. Whose interest has been ignored here?

2. A fast food manufacturing foreign company plans to open chain of cheap food centers near the schools in Delhi. According to you, what will be the results of this plan?

3. A company does window dressing in its financial statement to attract investors and creditors. Is it correct in your opinion? Which values are affected here?

QUES ON HOTS

1.What is meant by investment decision?

2.Identify the decision taken in financial management which affects liquidity as well as profitability of

business 2008

3.A company wants to establish a new unit in which a machinery worth Rs.10 lakh is involved. Identify

thetype of decision involved in financial management

4.What is meant by financial planning

5.Why is working capital needed? Give any one reason.

6.State why working capital requirements of service industry are different from that of a manufacturing

Industry 2008

7.Whatis meant by financial assets?

LONG ANSWER QUESTIONS

1.What are the main features of OTCEI? 5

2.The Directors of a newly established company having paidup equity share capital of Rs.2.5 crores

desires to get it shares traded at an all India level stock exchange. As finance manager of thecompany,

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suggest the name of the stock exchange for the purpose. Give any three reasons in support of your

answer.5

3.Outline the functions of SEBI (5)

4.Distinguish between NSEI and OTCEI on the following bases. (5) 2008

i)Year of establishment ii)Paid up capital

iii)Securities traded iv) Duration of settlement

v)Objective

5. Why was SEBI set up? Explain any four regulatory functions of SEBI. 5 2009

6.What is meant by financial market? Explain the functions of financial market.6

7.What is money market? Explain the features of money market 6

8.What is money market? Explain various money market instruments.6

9.Explain any six features of NSEI 6

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UNIT-11

(MARKETING MANAGEMENT)VALUE BASED

1. A tea producer uses such packets/things for packing tea, which can be used, even after consuming the tea, for other purposes. Here, which values are being affected by him?

2. A Cosmetic manufacturing Co. claims in advertisement that its face cream improves the face complexion. On using it was found incorrect. Here, which values are being ignored?

3. A commercial unit uses rocks, trees, electronic poles, historical movements and walls to advertise its products. Which faults of the company does this advertising policy show?

4. A soft drink manufacturing Co. uses dangerous stunts in the advertisements claiming that its drinks make the user fearless and stronger. In your view, what could be the bad effects of this? How can it be stopped?

5. One manufacturer of electronic product produces such products which need special care while using it. But the company has not given the instructions to consumers. If you were the manager of the company what steps would you take?

6. A company uses same promotional schemes like ‘buy one, get one free’, free samples, free gifts and so on to boost the sales of its products and earn higher profits. This results in unnecessary hike in the prices of the products. In your opinion, is this policy in the interest of society?

QUES. BASED ON HOTS

MARKETING MANAGEMENT

Q.1.Which marketing philosophy give more importance to ‘consumer welfare’ instead of consumer satisfaction?

Ans:societal marketing cocept.

Q.2.which cocept of marketing suggesting that the organization earn profit through volume of production ?

Ans: Production cocept.

Q.3.Name the non paid form of communication of information about the products.

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Ans:Publicity.

Q.4.Name the element of marketing which makes the product available to the target customer?

Ans: Physical distribution.

1 Mark Qs

1. Advertising and personal selling both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any two differences. 1 2008

2.The aim of marketing and selling is to maximize profit.Yet they differ in their approach. Differentiate between the two by giving any two differences1 2008

3.Which concept of Marketing suggests that the organization should earn profit through consumer

satisfaction and social welfare ? (1)

4.At which level of packaging, the immediate container is referred to. (1)

5.what is the advantage of registering trade mark

6.State the meaning of Product identification function in marketing 2013

LONG ANSWER QUESTIONS

1 EXPLAIN THE TOOLS OF PROMOTION?

2 EXPLAIN THE CHANNELS OF DISTRIBUTION?

3 WHAT DO YOU MEAN BY MARKETING MIX? EXPLAIN ITS ELEMNTS IN BRIEF?

3 Mark Qs

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1.What is meant by Marketing Management ?

2.Briefly explain any three Objectives of marketing management.

3.What is marketing? Explain any four functions of marketing

4.Give the modern concept of marketing.

5.What is the difference between need and want

6.What is the difference between market and marketing?

7.“For any exchange to take place some conditions are to be fulfilled” Explain

8. What is meant by 'Selling concept' of marketing? 3 2010

9. What is meant by 'Production concept' of marketing? 3 2010

10.Who is a marketer?

11.Give two examples each of:

i)convenience product ii) Specialty product iii)consumer durables

12.“Product is a bundle of utilities” .Comment

13.What are the benefits of packaging? 2008

14.What are the advantages of branding to the marketer? 2008

15.Is labeling necessary? Why? 2008

16.Distinguish between brand and trade mark

17.Product is a mixture of tangible and intangible attributes .Explain.

18.Define product. How would you classify them?

19. What is meant by ‘product mix’ ?

20. Briefly explain any three factors that affect the channels of distribution of a commodity. 3

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21.What is meant by channels of distribution? Explain the types of channels of distribution.3 2009

22.What do you mean by marketing activities?

23.What is zero level channel of distribution?

24.State any four functions performed by distribution channels.

25.Define marketing .Explain its features.

26.What is meant by price mix?

27.Explain in brief any three qualities of a good brand name.(200

5 /6Mark Qs

1. 'Bending the customer according to the product' and 'Developing the product according to customer needs' are the two important concepts of marketing management. Identify the concepts and differentiate between the two. 5 2009

2. What is meant by Packaging? Give any five points explaining why packaging is important.

3.Explain the following sales promotion activities: 6 2009

(i) Refunds

(ii) Instant draw and assigned gifts

(iii) Full finance

(iv) Sampling

4. Name the element of marketing mix which affects the revenue and profits of a firm. Explain any five factors which help in determining this element. 6

5."Generally consumers prefer to buy goods directly from the producers but, it is not always possible." Give reasons why it is so, by explaining four different factors responsible for this.6 2010

6.Explain the following marketing concepts:

a)product concept-better quality &product improvement

b)Societal concept-customer satisfn, & social well-being

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c)Production concept -more pdn,cheaperprice,moreavailability,more demand

d)Selling concept-persuading customers thru aggressive selling and promotional efforts

7.Explain the difference between marketing and selling.5

8.Explain the role of marketing Or What is the significance of marketing?

9.What is meant by marketing mix? Explain its four important elements 2008

10.Some products have certain unique features. They attract a significant groups of buyers .Identify the

kind of product ant list its features.2008

11.Assume you are the marketing manager of a firm. State the factors you would consider while fixing

the price.

12. State any five functions of marketing from the management viewpoint. (5)

13.Explain any six functions of marketing. 6 (2008)

14. Bending the customer according to the product and developing the product according to customer

needs are the two important concepts of marketing management.

15.Identify the concepts and differentiate between the two.5 2009

16.What is meant by packaging? Give any five points explaining why packaging is important. OR

17.Explain the following sales promotion activities:

i) Refundsii) Instant draw and assigned giftsiii) Full financeiv) Sampling

18.What is meant by 'Brand Name' ? State any four characteristics of a good 'Brand Name'. 5 2011

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UNIT-12

(CONSUMER PROTECTION)VALUE BASED

1. Mr. X is a sweet maker (halwai), who collects milk from village to village and prepares sweet on Deepawali. Due to increased demand, he purchased khoya from other shopkeeper which was adulterated, because it was not possible to meet the demand from collected milk. For meeting the demand quickly he has not maintained cleanliness while preparation of sweets. He has two children for packing the sweet and one female at cash counter. Which social values are he affecting and how?

2. A company engaged in selling spices, claims about purity in its advertisement. But in laboratories, after examination, the spices were found adulterated. Which values are being violated here?

3. A pharmacy company does not provide information about the expiry date on the packet of his drug. Which values does this manufacturer violate?

4. A manufacturer of food products uses bad quality material for packing the product resulting in spoiling goods in reaching the consumers. Which value is being ignored here?

***************

QUES ON HOTS

Q. 1. What are two major activities of Bureau of Indian Standard Act?AAns – (1) Formation of quality standard of goods. (2) Certification of goods through B`s.Q .2. Name the ministry which introduced eco mark.AAns- Ministry of environment and forest.Q. 3. Name the quarterly journal published by Government of India on consumer awareness.AAns- UpbkhoktaJagran.

1 MARKS QUEST.

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1.What is meant by ‘Right to choose’ to a consumer’? 2009

2.Which claims can be appeal able before the supreme court under consumer Protection Act? 20093.Which consumer right gives the business firms freedom to set up their own consumer service and grievance cell 4.Sandeep purchased a diesel car for Rs.7 lacs from an automobile company and found its engine defective. Despite many complaints the defect was not rectified. Suggest to him the appropriate authority where he could file a complaint under Consumer Protection Act 5. What is meant by 'Right to choose' to a consumer? 20096. What is the purpose of enacting the Consumer Protection Act, 1986 ? 20097..Which claims' can be appealable before the Supreme Court under Consumer Protection Act ? 20108. Why is consumer protection important for businessmen? Give anyone reason. 20109.Which Act provides relief to the buyers of goods in case the goodspurchased do not comply with the expressed condition? 201010.Which Act of consumer protection provides safety to consumers against deficient services? 201011. Which Act of consumer protection provides for the formation of 'Consumer Protection Councils' in every district and state of the country? 1 201012.What is meant by 'Right to choose' to a consumer? 201013. Amrita filed a case against Volvo Ltd.in the State Commission. But She was not satisfied with the orders of the State Commission. Name the authority to which she can appeal against the decision of State Commission. .14."The understanding of business environment helps the managers to identify 'threats'." What is meant by 'threats' here? 1 201115.'Business environment includes both 'specific and general forces.' List any fourspecific forces. 1

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3/4Mark Qs

1.' Explain any four responsibilities of the consumer to safeguard his interests.4 2010

2.Explain the importance of consumer protection in India .

3.Explain any four responsibilities of a consumer to safeguard his interests 4 2009

4. Explain the following rights of a consumer:4 2008

(i) Right to choose

ii) Right to be informed

5. Explain any four responsibilities of the consumer to safeguard his interests. 4 2009

6. Explain the following 'Rights' of consumers: 4 2010

(i) Right to be heard

(ii) Right to seek redressal

7.State any three points of importance of consumer protection from the point of view of consumers 2013

8.State any six responsibilities of a consumer which should be kept in mind while purchasing goods 2013

9."The understanding of Business Environment enables the firm to identify opportunities." What is meant by 'opportunities' here?

10.Business Environment includes both 'specific and general forces'. List any four general forces.

11.Explain 'Increasing competition' and 'More demanding customers' as impact of Government policy changes on Business and Industry 3

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12.Explain any two impacts of Government policy changes on Business and Industry. 3

5 /6Mark Qs

1. Explain in brief any six reasons as to why consumer protection is needed in India 6 (2008)

2. Explain any six remedies available to consumers under Consumer Protection Act 1986.6

3. Explain in brief the various remedies available to the consumers for redressing their grievances under

the Consumer Protection Act 1986.(6)

4. Explain the consumer rights under Consumer Protection Act 1986.(6) (2008)

5.Non-Government-Organizations perform several functions for the protection and promotion of interests of consumers. State any six functions performed by them. (6)

6.Reena purchased one litre of pure Deshi Ghee from a shopkeeper. After using it she had a doubt that it is adulterated. She sent it for a laboratory test which confirmed that the Ghee is adulterated. State any six reliefs available to Reena, if she complaints and the consumer court is satisfied about the genuineness of the complaint. 6 7.Prakhar purchased an ISI mark electric iron from 'Bharat Electricals'. While using he found that it was not working properly. He approached the seller and complained for the same. The seller satisfies Prakhar by saying that he will ask the manufacturer to replace this iron. The manufacturer refused to replace and Bharat Electricals decided to file a complaint in the consumer court. Can 'Bharat Electricals' do this? Why? Also explain 'who is a consumer' as per Consumer Protection Act, 1986. 2011

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