HOW TO GO SOCIALIn the Timeshare Industry

WHAT IS SOCIAL MEDIA?

“Social media describes the online technologies andpractices that people use to share content, opinions,insights, experiences, perspectives and media.”

Source: http://en.wikipedia.org/wiki/Social_media

Social media is…

Popular,

Conversational and

Fast

IDENTIFY YOUR AUDIENCE AND SET GOALS

Who do I want to communicate with and why?

What are people currently saying about my website or business?

Which type of person is likely to purchase my product or service?

What tools or online services does my target audience use?

Which websites does my target audience frequent?

Increased brand awareness

Improved reputation management

Improved search engine optimization rankings

Increased visitor traffic Improved sales for a

product or service

Audience Goals

WHAT A SOCIAL MEDIA PROGRAM LOOKS LIKE

Social Network

s

Articles, News, Events

Photos

Social Book-

Marking

Blogs

User Generate

d Content

Videos

Create Buzz

Get InvolvedReach Goals

Social Media

Channels

Build & Strengthen Reputation

GET INVOLVED & MONITOR THE CHATTERPeople are talking…Are you listening?

Set up Google alerts with key words related to your resorts, destinations, competition; anything that will influence your business and customers.

Search key words on twitter www.search.twitter.com.

Search TripAdvisor, Yelp! and other travel review sites using key words.

Search blogs that are pertinent to your industry on Technorati or Afrigator, for example.

Once you identify these blogs, contribute comments and link your blog.

BUILD AND STRENGTHEN YOUR REPUTATION

Build profiles on the various Social Media Channels that your audience frequents such as:

Strengthen your reputation by participating on social media channels specific to your business, industry and audience interests such as:

ANDUpload your articles, blog posts, news releases, etc. to

Bookmarking Sites and Blog Indexing Sites such as:

Facebook Profile & Fan Page Reach out to client base and

industry partnersListen and share interesting topics

with your audience

Twitter ProfileSearch for tweets using key words &

start following Use key words in your tweets to

build your followers

YouTube and photo sharing sites such as Flickr Account

Create videos & photos that represent your resort, destination

and message

Blog Tell your story, establish yourself as

an authoritative resource Write about what is important to

your audience

Build

Digg and Del.icio.usThese are two more popular bookmarking sites that increase your SEO ranking. Use proper tags/key words.

Technorati and AfrigatorTwo examples of Blog Search Engines Upload your blog here for additional SEO opportunities.

Strengthen

FESTIVA HOSPITALITY GROUP FACEBOOK AND BLOG

BLUEGREEN RESORTS TWITTER AND FACEBOOK

SPI TIMESHARE SOFTWARE FACEBOOK PAGE

GO SOCIAL &GET IN THE CONVERSATION

Between 2008 and 2010, social media participation has grown by 24% among US online leisure travelers*.

Active unique users of social networks are up 30%, rising from 244.2 million in February 2009 to 314.5 million in February 2010**.

People are talking. Your competition is listening and engaging. Your brand is being discussed. This is your opportunity to reach your goals!

*Source: July 28, 2010 How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

**Source: The Nielsen Company