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HOST IN THE ENTERPRISE CLOUD
March 2010
Denver Irvine Louisville Newark San Francisco
Matt Ferrari
There is a Serious Disconnect in the way Many Organizations plan for Outages
• Catastrophic Disasters– Widespread and well documented
destruction
– > 90% + of BUSINESS CONTINUITY budgets
– < 1% chance of occurring
– Stakeholders understand and may have compassion in these situations
• Clinical Disasters– Malicious events, Viruses, Human
Error• Millions of dollars of quantifiable
losses– Infrastructure failure
• > 50% of outages are power or plumbing related
– Perception is reality• Outage = Failure to anticipate
– Stakeholders will not tolerate an outage associated with this type of event
• So long as they do not understand how/why
– Regulatory Agencies have little tolerance for unexplained compliance failures
People Are Asking, How do I Reduce Data Loss Risk Without Cost Increases
Days MinsHrs Secs
Recovery Point
Mins DaysHrsSecs
Recovery Time
Hot Site Recovery Window
High Availability Recovery Window
Its no Longer Reasonable to Assume this Data can be Recreated Cost Effectively
Continuous Availability
The Resources Required to Execute Recovery are no Longer Available
Key Observations
• We continue to encounter organizations that believe introducing high-availability is simply a matter of turning on “features” in their technology suite• Hardware & software vendors perpetuate the myth
• Most organizations do not have a recovery strategy for the supporting infrastructure used by the technology operations group• Ticketing, change management, monitoring
Data Volume Growth Rates Continue to Expand Exponentially
• Very few organizations have adopted a data management strategy beyond “buying more storage”
• The volume of data restored is the largest factor extending test times within our facilities
• Application “integration” exercises drive much larger consistency groups to ensure recovery
• Which means;• Business recovery expectations are being missed• Its getting harder to conduct “real world” tests
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Why the Cloud Makes Sense
Federation• Private Cloud -> Public Cloud
– Burst on demand
• Physical -> Cloud– Resource Load Optimization– Short term workload
• Network Performance will drive Proximity Decisions
• Application Federation will become important in the near future
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Why the Cloud Makes Sense
Automation• Deployment
– Provisioning automation– Customers don’t want to be
responsible• Resource allocation and
adjustment– Work loads will drive automated
resource adjustment– On demand resources will
become part of every transaction• Visibility to application
performance will be linked to automated resource allocation
Instrumentation• Application performance
– Instead of device performance• Resource utilization
– What is being used by whom• Single “pane” of Glass
– One definitive source of information
– Better access to important information
Unique Availability Capabilities within the Cloud
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Standby Machines Instead of Hardware Syndication
• Create VM “images” of production machines – coming soon to Hosting.com
• Park Images in cloud – coming soon to Hosting.com
• No longer need to be concerned with recovery location decision
– With cloud oriented resources workload can be moved with minimal disruption
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Host to Cloud Replication
• Only provision a minimum resource level– Scale resources as needed
• Create “clones” of failed VMs to conduct testing– D/R or upgrade testing
• Fail-over for maintenance• Application Aware Replication for
Exchange, IIS and SQL Server• A replicated virtual copy of your
critical data in the cloud
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Cloud Scaling
• Capacity and Performance issues often result in clinical disasters– People usually end up sizing
environment for extreme workloads
• Establish a normal operating level baseline with a private cloud
– Optimize your investments & benefit from virtualization
• Federate with a public cloud to allow for fail-over and capacity bursting at time of excessive load
– “Peak shave” your workload and move the an alternative cloud
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Quick Stats
Geographically Dispersed Data CentersDenver, Irvine, Louisville, Newark (DE), San Francisco
Continuum of Connected Platform ServicesDedicated Hosting, Cloud Hosting, Co-location
45,000+ Clients
70% Net Promoter Score
Since 1997, 45,000+ Clients - Positive Experiences 20% + International (South America, EMEA, APAC)
Three Cloud Supersites – Connected Q1 2010Enterprise Class: VMware, EMC, Dell, Intel, Juniper, F5
Financial Security, Stability and Growth17% Y/Y Rev Growth (2008 -2009), Backed by $1.8B Fund
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Cloud Comparison and What’s newRackspace
Cloud ServerHosting.com
Cloud EnterpriseSoftLayer
CloudAmazon
EC2
Managed Solution No No NoScalable Minimize Upfront Costs Lease Microsoft Licenses In Beta Only Must PurchaseNetwork Appliances No NoHardware Redundancy No True Cluster Development Environment vCloud Express Requires 2nd Server
New to our Cloud
Microsoft SQL Enterprise 2003 and 2008
Microsoft SQL Standard 2003 and 2008
3rd Public Cloud - located in Denver, Colorado
HDC Agent - Patching, administration, and moreServer replication availability
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CLOUD HOSTING COMPARISONS
CloudVPS vCloudExpress CloudEnterprise CloudDedicatedManaged Operating System *
Software Options on Build *
Vmware VMDK File Ingestion
Resource Modification via Web Portal
Dedicated Cluster
Free Design Consultation
Unlimited VM provisioning
vCenter Access
vCenter Server HW & SW
Live VM Migration
VM Work Load Management
vCloudExpress API Extentions
* VM's created by VMDK upload do not include OS or APP management or Software options
