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H I – t e c h m a r k e t r e s e a r c h

H I – t e c h m a r k e t r e s e a r c h

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H I – t e c h m a r k e t r e s e a r c h. About us. SOCIS was founded in April 1997. Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals. We are members of BIG and AIMRI associations. Top managers of the company are members of - PowerPoint PPT Presentation

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Page 1: H I – t e c h m a r k e t r e s e a r c h

H I – t e c h m a r k e t r e s e a r c h

Page 2: H I – t e c h m a r k e t r e s e a r c h

About usAbout us

SOCIS was founded in April 1997.SOCIS was founded in April 1997.

Since 2002 SOCIS is a member of ESOMAR, Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals. We are members of BIG the world association of research professionals. We are members of BIG and AIMRI associations. Top managers of the company are members of and AIMRI associations. Top managers of the company are members of the Russian Society of Sociologists.the Russian Society of Sociologists.

In 2009 SOCIS joined Top 20 of Russian MR companies in categories "personnel professionalism", "business processesmanagement“ and "quality control“ (project “Ranking of Russian Research Companies” of Group 7/89).

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Research isResearch is carried out under carried out under the ESOMAR Codethe ESOMAR Code

Main activitiesMain activities:: Main activitiesMain activities::

Media researchMedia research Media researchMedia research

Sociological researchSociological research Sociological researchSociological research

Fieldwork is controlled by Fieldwork is controlled by ““Socis Basis Fieldwork” Management SystemSocis Basis Fieldwork” Management System

Market researchMarket research Market researchMarket research

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Socis Basis FieldworkSocis Basis Fieldwork Socis Basis FieldworkSocis Basis Fieldwork Complex internal strategy which aims at offering high quality fieldwork in the market.

Employee working instructions Briefing and training

Pilot surveyDetailed

accompanying documents

Multilevel control

Tough employee recruitment

Page 5: H I – t e c h m a r k e t r e s e a r c h

Company structureCompany structure

Client-service Dept.Communication with clients

Quantitative Dept.Quantitative Dept.Management and controlManagement and control

of fieldworkof fieldwork

Technical DepartmentTechnical DepartmentData entryData entry

Technical support of projectsTechnical support of projects

CATI CenterCATI CenterTelephone Telephone interviewinginterviewing

Qualitative Dept.Qualitative Dept.Management of Management of

qualitative studiesqualitative studiesModeratorsModerators

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Our teamOur team

• 15 full-time employees• more than 200 CATI interviewers• 2 experienced in-house moderators

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CoverageCoverage

With the help of reliable partners we carry out research in 24 regions of Russia on a regular basis

Partner conference in Yaroslavl, August 2012

Page 8: H I – t e c h m a r k e t r e s e a r c h

Facilities:Facilities:

Focus-room

• large one-way mirror

• comfortable client’s room

• professional audio equipment

• DVD recording

• simultaneous translation

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Facilities:Facilities:

CATI-center (CATI-center (60 workstations60 workstations))

• Tracking and monitoring researchTracking and monitoring research

• Media researchMedia research

• Omnibus researchOmnibus research

• Assessment of advertising campaign effectiveness

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Among our clientsAmong our clients are are (fieldwork):(fieldwork): Among our clientsAmong our clients are are (fieldwork):(fieldwork): MR industryMR industry

•IPSOS IPSOS FranceFrance•IPSOS ChinaIPSOS China•Penn Schoen Berland (USA)Penn Schoen Berland (USA)•Greenberg (USA)Greenberg (USA)•Consumer Insights Group (USA)Consumer Insights Group (USA)•A/R/M/I - Millward Brown A/R/M/I - Millward Brown •NNielsen ielsen (Denmark)(Denmark)•Synovate Synovate •Spire Research Spire Research •IPK International (Germany) IPK International (Germany) •IRI - Infores (UK) IRI - Infores (UK) •TNS Infratest (Germany) TNS Infratest (Germany) •Performance Research (USA) Performance Research (USA) •Efficience3 (France)Efficience3 (France)•ICMA (Belgium) ICMA (Belgium) •Evalueserve Evalueserve •Plus Four (UK)Plus Four (UK)

Manufacturers / retailersManufacturers / retailers

•W.L. Gore & Associates GmbHW.L. Gore & Associates GmbH•Pentland Group plcPentland Group plc•Home centersHome centers•IBM East Europe/AsiaIBM East Europe/Asia

AdvertisingAdvertising

•MediaCom MediaCom •SPN Ogilvy PR SPN Ogilvy PR •Head Made Head Made •Dragon RougeDragon Rouge

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THANK YOU FOR YOUR ATTENTION!

Oktyabrya avenue 47150040 Yaroslavl, RussiaTel. +7 / 4852 73 03 66Fax +7 / 4852 73 03 66

[email protected]


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