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DATE:
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MINUTES of a Meeting of the HEART OF OUR CITY REVITALIZATION COMMITTEE, held on Wednesday, January 11, 2012, at 4:00 p.m. in the City Hall of the City of Lethbridge with the following in attendance: CHAIR: Bev Lanz, Citizen-at-large MEMBERS: Renae Barlow, Economic Development Lethbridge
Mark Bellamy, Citizen-at-large Jeff Carlson, Alderman Kate Connolly, Citizen-at-large Belinda Crowson, Lethbridge Historical Society Kim Dohms, Citizen-at-large Grace Duff, Chamber of Commerce
Suzanne Lint, Allied Arts Council Ken Nakagama, Downtown BRZ
OTHERS: Jeff Greene, Director, Planning & Development Services George Kuhl, Downtown Revitalization Manager
David Sarsfield, City Clerk’s Office Tats Setta, City Planner ABSENT: Ken Harvie, Urban Development Institute CALL TO ORDER: The Meeting was called to order at 4:00 p.m. by Chairman Lanz. APPROVAL OF AGENDA: The agenda for January 11, 2012 was circulated.
KEN NAKAGAMA: THAT the Agenda of January 11, 2012 be approved as presented.
CARRIED
APPROVAL OF MINUTES: The Minutes of December 14, 2011 were circulated. Corrections were made to the spelling of the members’ names.
BELINDA CROWSON: THAT the Minutes of December 14, 2011 be approved as amended.
CARRIED
BUSINESS ARISING FROM THE MINUTES: Tats Setta was requested to provide the members of the Design, Planning & Regulatory Processes Sub-Committee along with Jeff Carlson information on form based code. A meeting will be arranged to share the information.
Page 2 of 5 Heart of Our City Revitalization Committee Minutes
An update on the Atrium Building was provided. The City received drawings and fees on January 9, 2012. The development permit will likely be extended from January 12, 2012 until May 1, 2012. The Mayor has communicated the message to the media. No update on the First Avenue South Properties was provided. The sculpture at the Fire Hall will likely be installed in the Spring. ACTION: Tats Setta to send out information on form based code DELEGATION: Lethbridge Downtown Marketing Strategy Report
Alderman Coffman joined the meeting. Glen Loo of the St. Clements Group Inc. joined the meeting. Renae Barlow, Chairman of the Championing, Marketing and Promotion Sub-Committee, provided background to the development of the marketing strategy report. A Request for Proposal was developed for a Strategic Marketing Plan for Downtown Lethbridge. It was awarded to St. Clements Group Inc. in July, 2011. Glen Loo of the St. Clements Group Inc. stated the marketing strategy was “Lethbridgecentric”. It included the following:
• To get more people to use the downtown • How to give downtown a competitive edge within and beyond Lethbridge • Create an identity or brand for downtown • Create a sense of excitement for the downtown • Change in city residents’ attitude to the downtown • Managing and organizing existing events • Have to find things which the downtown does better than anyone else • Marketing extends the time a person spends in the downtown area • Primary emphasis should be based on culture (including sports, performing arts,
and community arts) • Secondary Events occur throughout the month
The Marketing Group looked at the following and rejected them because of the cost and risk:
• Use a single event for the entire year • Look at establishing a mega-facility • Male oriented entertainment • Going head to head with Mayor Magrath Drive South (in terms of sports) • New logo, songs, slogan
The Committee then talked about the proposed Signature Event (“Fourth Friday”):
• The designated “big” event should be culturally related • Allows everyone to market together • Becomes an important media story • Fourth Friday may be good because it is the day welfare and old age pension
cheques come out • Huge organizational effort
Page 3 of 5 Heart of Our City Revitalization Committee Minutes
• Each group will still market their own event, but a coordinator may market as a whole
• Occurs in Oshawa, a similar sized community It was questionable if the phrase “Heart of Our City” is known. The consultant recommended using “Downtown Lethbridge” as it has a higher identity. Glen Loo recommended that the Committee hire a Coordinator that has maturity. He encouraged the Committee not to get an intern or university student. Some issues that arose included the following:
• How do you make culture as the anchor to attract investment in downtown • Marketing budgets may need to look at regional businesses for support (beyond
the City) • City residents are vehicle oriented • Need to increase number of family oriented restaurants in the downtown
RENAE BARLOW:
Be it resolved that the Lethbridge Downtown Marketing Strategy Report from St. Clements Group Inc. be received as information and filed And further be it resolved that the St. Clements Group Inc. be thanked for their presentation.
CARRIED
RENAE BARLOW:
BE IT RESOLVED THAT the Lethbridge Downtown Marketing Strategy Report be referred to the Championing, Marketing and Promotion Sub-Committee for further discussion and recommendations, and further that the Sub-Committee report back at the February 8, 2012 Meeting of the Heart of Our City Revitalization Committee.
CARRIED
ACTION: Championing, Marketing and Promotion Sub-Committee report back
to the Committee at the February 8, 2012 Meeting OPERATIONAL: a) Sub-Committee Reports
1) Downtown Life (Events) Report – Sub-Committee will be meeting to discuss the
grant process as the deadline is March 1. It was requested that the Sub-Committee consider what is the downtown area as a part of the application.
SUZANNE LINT:
That the Heart of Our City grant application and process be reviewed by the Downtown Life (Events) Sub-Committee based on the experiences of the first year, with the revised application to come back to the Heart of Our City for ratification.
CARRIED
Page 4 of 5 Heart of Our City Revitalization Committee Minutes
ACTION: Downtown Life (Events) Sub-Committee review the grant application
and process, reporting back to the Committee at the February 8, 2012 Meeting
2) Design, Planning & Regulatory Processes Report - Committee will be meeting in
the next few weeks to continue their review of the City of Lethbridge Bylaws b) Request for Funding for Creative Economic Summit Renae Barlow requested that the Downtown Revitalization Fund cover fifty percent of the costs to attend a Creative Economic Summit Conference in Toronto on February 28 and 29, 2012. The Committee discussed other possible conferences that members may wish to attend, A listing of potential conferences will be circulated by George Kuhl.
JEFF CARLSON: That the request to cover 50% of the cost up to a maximum of $1,600 be allocated towards attendance at the Creative Economic Summit February 28 and 29, 2012.
CARRIED
ACTION: George Kuhl to send out a list of potential conferences to the
members c) Heart of Our City Video Update The Video should be complete in February, 2012.
ACTION: George Kuhl to complete the video
FOR INFORMATION: a. Public Realm and Transportation Study Final Report b. Building and Development Permit Activity – none for the month of December c. Word on the Street Festival Final Report d. Historic Plaque Tour e. Parking Pass
An Open House will be scheduled for the Public Realm and Transportation Study for the week of February 20, 2012. The Design, Planning & Regulatory Processes Sub-Committee will be reviewing it, providing a suggested course of action for the Committee as a Whole. The Historic Plaque Tour will be launched during Lethbridge Historic Week, scheduled for the first week in May, 2012.
Page 5 of 5 Heart of Our City Revitalization Committee Minutes
WHAT’S HAPPENING: a. Around the Table
The following was reported or requested:
• London Road Neighbourhood will be nominated as a Special Place in Canada • Playgoers of Lethbridge will be performing February 1 – 4, 2012 • Christmas Meter Plug-In received positive feedback from the community • Clean Sweep Program has been publicized on Shaw and Global • Draft annual Heart of Our City Report will be available at the next meeting. Last
year’s report will be circulated. The distinction between Heart of Our City and Business Revitalization Zone should be emphasized
• Suggest Championing, Marketing and Promotion Sub-Committee involve Nicole Mitton on messaging out the role of Heart of Our City
• Interactive historical map is available on the City’s website ACTION: Draft Annual Report to be circulated at the February 8, 2012 Meeting NEXT MEETING: The next regular meeting, will be held Wednesday, February 8, 2012 from 4:00 - 6:00 p.m. ADJOURNMENT:
JEFF CARLSON:
That the meeting adjourn.
CARRIED
The meeting adjourned at 6:30 p.m.
CHAIRMAN
CLERK
Public Realm and Transportation Study (PRATS) Update Project Purpose:
The PRATS project commenced in November 2010 for the purpose of outlining
short to medium term strategic improvements to the public realm in Downtown.
Outcomes and recommendations from the PRATS project will be evaluated to
determine suitability for incorporation into a new Heart of Our City Area
Redevelopment Plan which is currently being developed by the Planning and
Development Department.
Budget:
The allocated budget for PRATS was $525,000. This budget was funded by both
Canadian Badlands Ltd (75%:$393,750) and the City (25%:$131,250). MMM Group
Limited, Calgary was selected as the prime consultant to undertake the Study. The
contracted consulting service fee for MMM Group was $469,978.00 (excluding GST). A
Project Advisory Committee, consisting of a project manager and six key department
staff from Transportation, Transit, Parks, and Planning, was also formed to provide
direction, oversight, context and technical advice. The project is near completion and
is approximately $40,000 under budget.
Project Outcomes:
Significant technical research and analysis was a fundamental component on
which subsequent work was based. In June 2011, a four-day intensive design workshop
was conducted in order to actualize the visions and goals stated in the Heart of Our
City Master Plan. During the listening session, walkable, multi-modal, safe, family-
focused downtown streets were suggested by the participants as desired
characteristics of the public realm.
One of the significant outcomes of this design workshop was a recommendation
to reduce the number of existing travel lanes from four to two on priority streets (2nd Ave,
3rd Ave, and 5th St.). This will result in enhanced mobility and accessibility for both
pedestrians and cyclists. While creating a vibrant public realm with much greater focus
on non-motorized transportation modes, the proposed design alternatives still maintain
sufficient parking spaces and levels of service on those streets. Scientifically supported
by current engineering techniques, these innovative design concepts were widely
supported by many stakeholders including the Heart of Our City Revitalization
Committee, interest groups, and some business owners along the priority streets.
The comprehensive final report, including the technical studies, deals with
parking strategies, active transportation, public transit services, urban design, and
implementation strategies that include a cost analysis. Some of the key
recommendations are; wider sidewalks that increase pedestrian mobility that
encourage business activities on the priority streets without significantly reducing the
number of parking stalls, opportunities the installation of the public art, high
performance of streetscape designs, and a future parking structure that would
accommodate parking demand in the next 20 years and beyond.
In December 2011, the final draft report was submitted and reviewed by the
city’s project staff and members of the Heart of Our City Revitalization Committee.
Public Open House (March 2012)
A public open house is expected from March 26 – 29, 2012 in the City Hall main
foyer. Detailed information will be provided shortly. This event is intended to inform
members of the public with a display of study information and recommendations. Event
notification will be posted on the city’s website and invitation will be sent out to
affected landowners within the study areas as well as members of the BRZ and those
who participated in the public engagement process. This will be a panel display without
a formal presentation with project staff available to answer your questions.
New Area Redevelopment Plan & Technical Advisory Group
Appropriate study outcomes and recommendations will be incorporated into
the new the Heart of Our City Area Redevelopment Plan which is currently being
developed by Planning and Development Services. A Technical Advisory Group will be
formed in February in order to ensure technical aspects of the project are addressed.
Project Closure
The Project Manager will submit a notification to the Canadian Badlands after
the contract is closed. It is intended for the project to be accepted by City Council in
early spring.
Further Information Contact
Tatsuyuki Setta
Community Planner/Project Manager
Phone: (403) 320-4745
Email: [email protected]
Design, Planning & Regulatory Processes Sub‐Committee Meeting Report January 30, 2012
The Design, Planning and Regulatory Processes Sub‐Committee have met three times this past month. We have included the topics of discussion for the Committee as a Whole, but are not ready to present any specific ideas at this point other than the Sub‐Committee is looking at the feasibility of developing a specific bylaw for the Downtown Area, rather than have bits and pieces in many bylaws. We would like your feedback on this issue. Other discussions included the following:
Role of form based code in relation to the implementation of PRATS and Development Area Redevelopment Plan (DARP)
o Sub‐Committee to consider if we should use form based code or do we implement practices which carry out the vision of form based code
Look to see if other municipalities have bylaws specific for the Downtown Area as opposed to being included in generic bylaws on a specific topic
Questioned what is Downtown o Different plans have different boundaries o Downtown Area Redevelopment Plan (DARP) (1995) – bounded by 1st Avenue
South, Stafford Drive, 6th Avenue South, and the top of the bank of the Coulees. The new DARP boundaries have been extended to the north to Crowsnest Trail
o Land Use Bylaw, Downtown Commercial District, has the same boundaries as old DARP boundaries
o PRATS – bounded by 1st Avenue South, Stafford Drive, 6th Avenue South, and Scenic Drive South
o Heart of Our City Master Plan has the “Focus Area” bounded by north of 1st Avenue South, 10th Street South, 6th Avenue South, and west of Scenic Drive South. Its “Area of Influence” boundaries are 5th Avenue North, 14th Street South, 7th Avenue South, and the top of the bank of the Coulees
o
DARP has started. The Heart of Our City Revitalization Committee as well as the Design, Planning & Regulatory Processes Sub‐Committee will have a role in the review
o Suggest that focus on having ten year sub‐plans as part of DARP
Determined the $5 Million put aside for enhanced streetscape on 5th Street South from 1st Avenue to 6 Avenue is not in the current Budget
o Contained within the Capital Improvement Plan for 2008 – 2017 o Not contained within the Capital Improvement Plan for 2011 – 2020
Reviewed Streets Bylaw (3446) and Traffic Bylaw (3499) on how they relate to the Downtown
Inventory of Related Plans were reviewed: o GIS of Trees o Main Street Program participants o Parking meters – has the behaviour changed since the last time it was
monitored o Public Art Master Plan (draft) o No inventory of private art (such as murals)
Some random thoughts:
Perhaps look at focusing going south because of opportunities with the Civic Sportsfield and the Old Fire Hall
Amenities for bicyclists are not a focus for the first ten years
Green space could result from transforming existing parking lots
Look at not allowing blank walls
Victory Square was at the corner of 4th Avenue and 6th Street South
Facility Rental package needs to be revised to include information from the Heart of Our City Revitalization Committee
Important to communicate out the information to the community (for example about form based code)
From Jeff Carlson, Belinda Crowson, Grace Duff, Maureen Gaehring, and David Sarsfield
2012 Downtown Planning Conferences Below is an indication of some of the leading conferences in 2012 that deal with downtown planning or downtown revitalization either as a central theme or sub‐theme. Please review and if you are interested in attending any, please be prepared to discuss it at the February Meeting: Rediscover Main Street – April 1‐4 in Baltimore Maryland http://www.preservationnation.org/main‐street/training/conference/2012baltimore International Downtown Association Spring Conference ‐ April 20‐22 in Orlando Florida International Downtown Association Annual Conference ‐ September 19‐25 in Minneapolis https://www.ida‐downtown.org/eweb//DynamicPage.aspx?WebKey=D91AD3A5‐40D4‐43D4‐B75F‐D09F327EFECD International Making Cities Liveable Conference – May 20‐24 in Portland http://www.livablecities.org Canadian Institute of Planners – National Conference – October 9‐12 in Banff http://cip2012.cip‐icu.ca/english/index.htm The conferences that were attended in 2011 do not appear to be continuing. This includes the Transforming and Revitalizing Downtown Summit in Toronto http://revitalizingdowntowns.net/ and the Alberta Downtown Conference in Red Deer http://www.downtownreddeer.com/events/all‐events/2011/05/11/alberta‐downtowns‐conference We will continue on looking for suitable events. George Kuhl, RPP., M.C.I.P Downtown Revitalization Manager City of Lethbridge 910-4th Ave. South, Lethbridge , Alberta; T1J-0P6 O#: (403) 320-3926 C#: (403) 330-4235 E-mail: [email protected] Please note new e-mail address
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Jan. ‐ Dec.
Jan. ‐ Oct.
Jan. ‐ Dec.
Jan. ‐ Dec.
Nov. ‐ Dec.
Jan. ‐ Dec.
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2011
ollowing heaadings:
Folder
Number Civic Address Subject
Application
Date
Total
Value
BP011788 311 ‐ 7 ST S
Interior renovations to add butcher shop/deli (Parsa
Restaurant) 9‐Jan‐12 12,000.00
BP011829 719 ‐ 4 AVE S Interior renovations for a Lawyer's office 20‐Jan‐12 58,000.00
