GW MMM Week-1 Management

8/22/2019 GW MMM Week-1 Management

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MEDIA MANAGEMENT & MARKETING

Week-1

Course In charge-Tahira Tariq


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RECOMMENDED BOOKS

Management a Global Perspective, Weilrich and Koontz, 9thed. McGraw Hill, 1994

Managing Media organizations, John Lavaine, Longman,1994.

Media Management, Ardyth B. Sohn, Lawrance Erlebaum,London, 1999.

Strategic Newspaper Management, Conrad C. Fink, SIUP,Carbondale, 1999.

Rucker and Williams News paper organization andManagement-lowa state college Press. Lowa 1958.

Newspaper Organization and Management, Hervert L.William, 1994.

Rucker Frank News Papers Circulation. Lowa state collegepress lowa.

The New Management, Robert M Fulmer 4th

Edition-ISBN 0-02-339360-2


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MANAGEMENT

Dictionary Meaning

Management is the process of dealing with orcontrolling things or people.


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MANAGEMENT

Management in all business and organizational

activities is the act of coordinating the efforts

of people, to accomplish desired goals and

objectives using available resources

efficiently and effectively.


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MANAGEMENT & MANAGERS

Management requires someone to

manage.One who manages is a manager.


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MANAGEMENT FROM MANAGERS PROSPECTIVE

Management is a practice by which

managers create, direct, maintain and

operate purposive organizationsthrough systematic, coordinated,

cooperative human efforts.


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APPROACHES TO MANAGEMENT

1) Scientific Management

2) Human Relations

3) Administrative Management


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SCIENTIFIC MANAGEMENT BY TAYLOR

1) Replace rule of thumb work methods with methodsbased on a scientific study of the tasks.

2) Scientifically select, train, and develop eachemployee rather than passively leaving them to train

themselves.

3) Provide Detailed instruction and supervision of eachworker in the performance of that worker's discrete

task.

4) Divide work nearly equally between managers andworkers, so that the managers apply scientific

management principles to planning the work and theworkers actually perform the tasks.


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HUMAN RELATIONS & BEHAVIORALMANAGEMENT BY ELTON MAYO

Hawthorne studies by Mayo demonstrated that:

1) Human social and psychological needs are

every bit as effective as motivators as money.2) The social interaction of the work group is asinfluential as the organization of the actual work.

3) The human factor cannot be ignored in anyaccurate management planning.


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ADMINISTRATIVE MANAGEMENT BY FAYOL1) Division of Work

2) Authority

3) Discipline

4) Unity of Command

5) Unity of Direction

6) Subordination of Individual Interests to the General Interest7) Remuneration

8) Centralization

9) Scalar Chain

10) Order

11) Equity12) Stability of Tenure of Personnel

13) Initiative

14) Esprit de Corps


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT

1) Division of Work

When employees are specialized, output can

increase because they become increasingly

skilled and efficient.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT

2) Authority

Managers must have the authority to give

orders, but they must also keep in mind that

with authority comes responsibility.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT3)Discipline

Discipline must be upheld in organizations,

but methods for doing so can vary.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT4) Unity of Command

Employees should have only one direct

supervisor.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT5) Unity of Direction

Teams with the same objective should be

working under the direction of one manager,

using one plan.

This will ensure that action is properly

coordinated.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT6) Subordination of Individual Interests

to the General Interest

The interests of one employee should not be

allowed to become more important than

those of the group.

This includes managers.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT7) Remuneration

Employee satisfaction depends on fair

remuneration for everyone.

This includes financial and non financial

compensation.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT8) Centralization

This principle refers to how close employees

are to the decision making process.

It is important to aim for an appropriate

balance.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT9) Scalar Chain

Employees should be aware of where they

stand in the organization's hierarchy.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT10) Order

The workplace facilities must be clean, tidy

and safe for employees.

Everything should have its place.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT11) Equity

Managers should be fair to staff at all times,

both maintaining discipline as necessary and

acting with kindness where appropriate.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT12) Stability of Tenure of Personnel

Managers should strive to minimize employee

turnover.

Personnel planning should be a priority.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENTInitiative

Employees should be given the necessary

level of freedom to create and carry out

plans.


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FAYOL'S 14 PRINCIPLES OF MANAGEMENT14) Esprit de Corps

Organizations should strive to promote team

spirit and unity.


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FAYOL'S SIX FUNCTIONS OF MANAGEMENT

Fayol's six primary functions of management,which go hand in hand with the Principles:

1) Forecasting.

2) Planning.3) Organizing.

4) Commanding.

5) Coordinating.6) Controlling.


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MEDIA MANAGEMENT & MARKETING

Slides & Lesson Notes will be mailed to CR

Thank You

Documents

GW MMM Week-1 Management