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GAYATRI VIDYA PARISHAD DEGREE COLLEGE Regulations and Syllabus of

MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE EXAMINATION (With effect from 2011 – 2012)

(FULL-TIME)

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Regulations and Syllabus of MBA

1. Admission into MBA (FT) Courses will be made on the basis of the Admission Test (I-CET) Eligibility criteria for Admission Test:

a) MBA. (Full-time): A pass for all three years of study in the Bachelor’s Degree (other than B.F.A. & B.A., (OL) of Andhra University or any other University recognized by the Academic Senate as Equivalent thereto.

2. The scope of instruction shall be as defined in the syllabus prescribed. 3. (a) Evaluation: The candidate shall be required to take at the end of each semester, an examination as detailed in the Scheme of Examination. Each paper of the examination shall, unless otherwise prescribed, be of three hours duration and carry 70 marks (external evaluation). Of the remaining 30 marks, 20 marks will be allotted to Mid semester examinations (average of two mid semester exams) and 10 marks sessionals. These 30 marks will be subject to internal evaluation. In the case of subjects having practical exam, semester-end exam carries 50 marks while internal (mid-term) test and practical examination carry 30 marks and 20marks respectively.

(b) Grading: A candidate shall be declared to have passed the examination if he obtains a minimum of 5.0 SGPA in each semester. All other candidates shall be deemed to have failed in the examination. Candidates who have completed the course in each semester and have earned the necessary attendance and progress certificate shall be permitted to continue the next semester course irrespective of whether they have appeared or not at the previous examination (s). Such candidates may be permitted to appear for the examination of earlier semester along with the subsequent semester examinations.

(c) Examinations: The College shall prepare examination schedule. The

Chairman, P.G. Board of Studies will prepare and recommend the list of paper setters and examiners to value the answer scripts for each semester. The answer scripts of all the courses shall be subject to double coded valuation. All those who have completed a minimum of three years of regularized experience in teaching M.B.A. Courses shall be appointed as examiners for this purpose. The variation between first and second valuation shall be dealt with as per the rules of the College Regulations concerning Semester examination.

4. The scheme of instruction and the Scheme of Examination shall be as given in Annexure – I. 5. Viva-Voce: At the end of fourth semester each student has to appear for a comprehensive Viva-Voce for 100 marks and submit a dissertation report on the project undertaken during the summer training for 100 marks. During the second

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semester, student has to undertake a minor project. Evaluation will be on the basis of Viva-Voce, at the end of second semester. 5. Notwithstanding anything contained in the above regulations in the case of Project Report/Dissertation and Viva-Voce, a candidate shall obtain not less than 50% of marks to be declared to have passed in the examination. 6. Candidates shall put in attendance at the College for not less than 75% of the total number of working days. Condonation of shortage of attendance may be granted on the recommendation of the Principal of the College. If a candidate represents the institution efficiently at games, sports and other officially organized extra curricular activities, it will be deemed that he has attended the college on the day he is absent for this purpose. 7. The names of the successful candidates at the examination shall be arranged in the order in which they are registered for the examination on the basis of total marks obtained by each candidate in all the semester examinations put together in the case of M.B.A. (Full-time) course.

Distinction: Those who obtain CGPA 8.0 or more I Class: Those who obtain 6.5 CGPA or more but less then 8.0, II class: Those who obtain CGPA 6.0 or more but less than 6.5. Pass: Those who obtain CGPA 5.0 or more but less than 6.0. Only those candidates who appear and pass the examination in all papers of the four semesters in the case of M.B.A. (Full-time) Degree examination, at first appearance are eligible to be placed in the first class with distinction. However, no candidate who has not passed all the papers relating to any semester at the first appearance shall be eligible for the award of any medals or prizes by the College and to receive certificates of rank obtained by them in the examination. 8. Short Visits: The candidate shall make not less than two short visits to different local industrial establishments, corporate offices in the neighboring towns/cities in each semester course of the programme. The total number of visits to be made by each candidate is twelve out of which nine are compulsory. All the candidates are required to submit the reports at the time of viva examinations. 9. Practical Training: Candidates shall undergo practical training in an organization for a minimum period of eight weeks and submit a report thereon along with a practical training certificate obtained from the organization. Practical training shall be guided and certified by the teacher-guide. The practical training shall be conducted during summer vacation between Second and Third Semesters.

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10. Paper Setting: Question paper setting for all the subjects of all the semesters shall be entrusted to external examiners approved by the P.G. Board of Studies. The question papers shall be set on ‘Unit System’ pattern. 11. Project Work: The purpose of the project work is primarily to demonstrate the application of knowledge of skills acquired in the four/six semesters of the programme, by studying and analyzing a selected problem in the work situation in a systematic manner while suggesting solution to the management.

It is desirable that the sponsoring organization has to identify the area of

project work for their participants at the beginning of the training programme itself. Each student is required to study the problem under the guidance of a faculty member of the department.

A candidate who failed in any paper or papers in any one of the earlier three

semesters need not submit his project Report. He/she has to submit his/her project report in the next year along with his/her immediate juniors, after completing all the papers in the three semesters.

The completed project should be submitted to the College 15 days before the

commencement of IV semester examinations. 12. Improvement Provision: Candidates declared to have passed Master Degree Courses in Business Administration under Semester System obtaining third or second class may reappear for the same examination to improve their class as per the University rules in force. 13. Composition of marks: Each paper is for 100 marks divided into external for 70 marks and internal for 30 marks. In the case of subjects having practical exam, semester-end exam carries 50 marks while internal (mid-term) test and practical examination carry 30 marks and 20marks respectively. 14. Total marks:

First Year: I Semester: 800 Marks

II Semester: 800 Marks Viva-Voce: 100 Marks Total : 1700 Marks Second Year III Semester: 700 Marks IV Semester: 700 Marks Viva-Voce: 100 Marks Project Study: 100 Marks Total : 1600 Marks Grand Total : 3300 Marks 15. Minimum number of hours per subject per week is four.

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16. Viva-Voce Examination: The candidate who passed all earlier three semesters has to appear for a comprehensive Viva-voce examination which is conducted at the end of the fourth semester. A candidate who failed in a paper or a candidate who has not appeared for any earlier examination for any paper or papers in any semester is not eligible for Viva-Voce exam. Such candidates have to appear for Viva next year only after completing all the papers in the earlier three semesters.

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Annexure-I MBA Full-time Programme

(With Effect from 2011-12 Academic Year)

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I Semester Title of the Paper Marks

Hours Per

Week 101 Management Process& Organization

Behavior 70+20+10=100 4

102 Quantitative Techniques for Management

70+20+10=100 6

103 Managerial Economics 70+20+10=100 4 104 Indian Business Environment 70+20+10=100 4 105 Accounting for Managers 70+20+10=100 6 106 IT for Managers (WP) (20 Marks

Practical) 20+50+20+10=100 4

107 Managerial Communication Skills (WP) (20 Marks Practical)

20+50+20+10=100 6

108 Business Law 70+20+10=100 4 II

Semester Title of the Paper Marks

Hours

Per Week

201 Financial Management 70+20+10=100 5 202 Marketing Management 70+20+10=100 4 203 Human Resource Management 70+20+10=100 4 204 Production and Operations

Management 70+20+10=100 5

205 Research Methodology for Management

70+20+10=100 6

206 International Business Environment 70+20+10=100 4 207 Managing Organizational Dynamics 70+20+10=100 4 208 Entrepreneurship Development 70+20+10=100 4 209 Viva-Voce 100 Marks III

Semester Title of the Paper Marks

Hours

Per Week

301 Operations Research 70+20+10=100 4 302 I Specialization Paper-1 70+20+10=100 4 303 I Specialization Paper-2 70+20+10=100 4 304 I Specialization Paper-3 70+20+10=100 4 305 II Specialization Paper-1 70+20+10=100 4 306 II Specialization Paper-2 70+20+10=100 4 307 II Specialization Paper-3 70+20+10=100 4 IV

Semester Title of the Paper Marks

Hours

Per Week

401 Business Policy and Strategic Management

70+20+10=100 4

402 I Specialization Paper-4 70+20+10=100 4 403 I Specialization Paper-5 70+20+10=100 4 404 I Specialization Paper-6 70+20+10=100 4 405 II Specialization Paper-4 70+20+10=100 4 406 II Specialization Paper-5 70+20+10=100 4 407 II Specialization Paper-6 70+20+10=100 4 408 Project Report 100 Marks 409 Viva-Voce 100 Marks

Total Marks 3300

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SPECIALIZATION PAPERS

Financial Management (FM) Paper Code

Title of the Paper Marks

Hours Per Week

FM 301 Security Analysis and Portfolio Management

70+20+10=100 4

FM 302 Marketing of Financial Services 70+20+10=100 4 FM 303 Accounting Standards and

Financial Reporting 70+20+10=100 4

FM 304 Risk & Insurance Management 70+20+10=100 4 FM 405 Financial Derivatives 70+20+10=100 4 FM 406 Strategic Financial Management 70+20+10=100 4 FM 407 International Financial

Management 70+20+10=100 4

FM 408 Income Tax 70+20+10=100 4 Marketing Management (MM) Paper Code

Title of the Paper Marks

Hours Per Week

MM 301 Consumer Behavior and CRM 70+20+10=100 4 MM 302 Sales and Distribution

Management 70+20+10=100 4

MM 303 Advertising and Brand Management

70+20+10=100 4

MM 304 Industrial Marketing 70+20+10=100 4 MM 405 Retail and E-Marketing 70+20+10=100 4 MM 406 Global Marketing Management 70+20+10=100 4 MM 407 Services Marketing Management 70+20+10=100 4 MM 408 Rural Marketing 70+20+10=100 4 Human Resources Management (HRM) Paper Code

Title of the Paper Marks

Hours Per Week

HRM 301 Human Resource Planning and Development

70+20+10=100 4

HRM 302 Legal Framework Governing Human Relations

70+20+10=100 4

HRM 303 Compensation and Welfare Management

70+20+10=100 4

HRM 304 Management of IR 70+20+10=100 4 HRM 405 Contemporary Human Resource

Management 70+20+10=100 4

HRM 406 International Human Resource Management

70+20+10=100 4

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HRM 407 Performance Management Systems

70+20+10=100 4

HRM 408 Strategic Human Resource Management

70+20+10=100 4

International Business (IB) Paper Code

Title of the Paper Marks

Hours Per

Week IB 301 Foreign Trade Management 70+20+10=100 4 IB 302 International Financial

Management 70+20+10=100 4

IB 303 Export Import Procedures and Documentation

70+20+10=100 4

IB 304 International Business Laws 70+20+10=100 4 IB 405 International Trade Logistics 70+20+10=100 4 IB 406 International Marketing 70+20+10=100 4 IB 407 International Accounting 70+20+10=100 4 IB 408 International Financial

Institutions 70+20+10=100 4

Systems Management (SM) Paper Code

Title of the Paper Marks

Hours Per

Week SM 301 Computers for Managers 70+20+10=100 4 SM 302 Systems Management 70+20+10=100 4

Elective one paper (IT 303 / IT 304 / IT 305)

SM 303 Enterprise Resource Planning & Manufacturing Execution Systems

70+20+10=100 4

SM 304 Project Management 70+20+10=100 4 SM 305 Knowledge Management 70+20+10=100 4

IV Semester SM 406 Information Security

Management 70+20+10=100 4

SM 407 Advanced MIS 70+20+10=100 4 Elective one paper (IT 408 / IT 409 / IT 410)

SM 408 E-Commerce 70+20+10=100 4 SM 409 Database Management Systems 70+20+10=100 4 SM 410 Business Intelligence 70+20+10=100 4

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MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER I

101: MANAGEMENT PROCESS AND ORGANISATIONAL BEHAVIOUR Unit-I: Management: Concept, Evolution of Management thought -Contributions

of F.W.Taylor, Henri Fayol, Max Weber, Bernard, Elton Mayo. Functions, Roles and Skills. Styles of Management - Japanese Vs American.

Unit–II: Planning: Nature and Purpose, Steps in Planning, Types of Plans,

Setting objectives, MBO, Decision Making - Process and Techniques. Unit–III: Organizing: Nature and Purpose, Formal and Informal Organizations,

Types of Organization Structures, Line and Staff, Delegation, Centralization Vs Decentralization, Span of Control. Controlling - Control Process, Controlling Techniques.

Unit–IV: Dynamics of Individual Behavior: Personality: Concept, Trait Theory,

Psychoanalytical Theory, Determinants; Perception: Concept and Process; Values and Attitudes, Attitude Formation; Learning: Classical conditioning, Operant Conditioning.

Unit–V: Motivation: Concept, Theories – Maslow’s Need Hierarchy theory,

Herzberg’s Two Factor Theory, McClelland’s Theory, Alderfer’s ERG Theory, McGregor’s - Theory X and Theory Y, Motivational applications; Leadership: Concept, Leadership styles –Likerts Managerial Styles, Managerial Grid . Theories of Leadership - Trait, Contingency.

(Case Study is Compulsory) Suggested Books:

1. James A.F.Stoner, R. Edward Freeman & Danirl R.Gilbirt Jr. Management, PHI India.

2. Heinz Weihrich & Harold Koontz, Essentials of Management, Tata-McGraw Hill Intl.

3. Bajaj: Management Processing and Organization, Excel publications. 4. Ricky W. Griffin, Management 8th Edition, Wiley India, New Delhi. 5. Stephen Robbins and Mary Coulter, Management, Prentice Hall of India. 6. R.K.Suri, Organizational Behaviour, Wisdom Publication. 7. A.Pardhasardhy & R.Satya Raju: Management Text and Cases, Prentice

Hall of India. 8. Udai Pareek, Organizational Behaviour, Oxford University Press. 9. Gerard H Seijts, Cases in Organizational Behaviour, Sage Response

Books, ND.

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102: QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Objective: To make the students familiar with the statistical and mathematical techniques and their applications in business decision-making. Unit-I: Functions - Linear, Quadratic, and Logarithmic Functions. Permutations

and Combinations, Matrices - Solving System of Equations, Differentiation and Integration of Simple Functions and their Applications.

Unit–II: Measures of Central Tendency – Measures of Dispersion. Simple

Correlation and Regression Analysis. Index Numbers. Unit–III: Concept of Probability- Probability Rules – Joint and Marginal

Probability – Baye’s Theorem- Probability Distributions- Binomial, Poisson, Normal Distributions.

Unit-IV: Sampling and Sampling Distributions – Estimation – Point and Interval

Estimates, Standard Error, Mean and Proportion of Small and Large Samples Testing of Hypothesis –One Sample Test for Testing Mean and Proportion of Small and Large Samples.

Unit–V: Tests (Two Samples) –Tests of Difference between Mean and

Proportions of Small and Large Samples – Chi-square Test of Independence and Goodness of Fit- ANOVA.

Suggested Books:

1. K.V.Sivayya and K.Satya Rao Business Mathematics. 2. Sarma & Anand – Quantitative Techniques for Decision Making,

Himalaya Publications,New Delhi. 3. Shenoy, Sarma and Srivatsava, Quantitative Techniques for

Management, New Age (International) Pvt.Ltd. 4. N.D.Kothari, Quantitative Techniques, in Management, Tata McGraw

Hill, 2001. 5. S.P.Gupta Statistical Methods, S.Chand & Co. 6. Lewin & Rubin, Quantitative Techniques for Managers, PHI, New

Delhi.

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103: ECONOMICS FOR MANAGERS Objective: To enable the students to understand the relevance of Economic concepts and theories in their application for decision making. Unit- I: Introduction to Economics: Economic and Non-Economic Activities-

Definition, Nature & Scope of Managerial Economics; Functions of Managers: Decision Making and Forward Planning; Objective of Firms: Traditional (Profit maximization), Modern (Sales and Revenue Maximization) and Behavioral (Utility Maximization) Theories, Value Maximization Vs Profit Maximization. Economic Optimization: Constrained and Unconstrained optimization problems.

Unit-II: Theories of Demand and Supply: Demand Analysis: Meaning and

Determinants of demand, law of demand and exceptions to the law; Elasticity of Demand: Price; Income, Cross-and Promotional elasticites of demand. Methods of Measurement of elasticity; Forecasting of Demand: Meaning, Purpose, Significance and Methods of Demand Forecasting, Features of a Good Forecasting Method. Supply Analysis: Meaning and Determinants of Supply, Law of Supply and Elasticity Concepts. Equilibrium Price, Market Price, Normal Price and other concepts. Changes in Price.

Unit-III: Production and Cost Analysis: Theory of Production: Meaning and

Factors of Production, Production function with one variable Input (Law of Variable Proportion), with two variable inputs (Law of Returns to Scale) Theory of Cost: Different cost concepts and Different relations between Cost and output in short run and long run. Managerial uses of Revenue and Cost concepts (Break-Even Point).

Unit-IV: Market Analysis: Classification of Markets (Location, Time &

Competition based Markets); Equilibrium Price and Output determination in perfect market, Monopoly, Oligopoly and Monopolistic markets. Theories of Profits (Dynamic, Risk & Uncertainty bearing & Innovations).

Unit-V: Macro Concepts for Business Decisions: National Income: concept &

Various Methods of Measurements – Inflation: types and causes of inflation Measurement of inflation, Philips curve and Steps to Control inflation; Business Cycles: Causes and Measures to control Business Cycles.

Suggested Readings:

1. Koutsyannis.A – Modern Micro Economics, Macmillan Publishers. 2. Dean, Joel : Managerial Economics, PHI, 3. Suma Damodaran : Managerial Economics, Oxford University Press 4. Petersen Craig.H : Managerial Economics (4th Edi) Pearson Education. 5. Mithani.D.M. : Principles of Economics, Himalaya Publishing House. 6. Mehata.P.L. : Managerial Economics, Text and Cases, S.Chand & Co. 7. Trivedi.M.L. : Managerial Economics, Theory and Applications, TaTa Macgraw

Hill Publishing Co. 8. Jhinghan.M.L. : Micro Economic Theory.

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104: INDIAN BUSINESS ENVIRONMENT Objective: The objective of this course is to familiarize the students with the business environment conditions prevailing in the country and its impact on decision-making. Unit–I: Business Environment: Concept and significance – Socio, Cultural,

Political, Technological and External Factors Influencing Business Environment. Emerging trends in Business Environment.

Unit–II: Economic Environment of Business – Indian Economy – Basic

Characteristics of Indian Economy; Economic Planning – Objectives & Strategies of economic planning; Industrial Policy Resolutions – 1948, 1956, 1991 (NIP); MRTP and FEMA.

Unit–III: Indian Financial System: Money Market – Money and Aggregates of

Money Supply and Money Multiplier, Demand for Money and credit creation by commercial Banking. Role of RBI in controlling the credit supply; Capital Market – Functions of Stock Exchanges, (BSE, NSE). Important Objectives and Instruments of Monetary Policy and Fiscal Policies

Unit–IV: Industrialization: Public Sector in India, Evolution & Performance,

Problems, Privatization; Private and Joint Sectors, Cooperative sector in India; SSI – Role, Problems, Sickness.

Unit–V: Indian Companies: Competitive Act 2002 – Competitiveness, Changes &

Challenges, Sustainable Development, Corporate Social Responsibility, Business Ethics and good Governance.

(Case Study is Compulsory) Suggested Books:

1. Dutt R. & Sundaram K. P. M - Indian economy, S. Chand, Delhi 2. Aswathappa-Business Environment, Kalyani Publishers. 3. Francis Cherunilam- Business Environment (Text & Cases). 4. S. K. Misra & V. K. Puri, Economic Environment of Business, Himalaya

Publishing House 5. Suraj B. Gupta – Monetary Economics

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105: ACCOUNTING FOR MANAGERS Objective: To develop an insight of postulates, principles and techniques of accounting and utilization of financial and accounting information for planning, and decision-making Unit-I: Accounting for Management –Nature and Scope – Management Process

and Accounting – Financial Accounting Vs Cost Accounting Vs Accounting for Management – Role of Accountant in Modern Organization

Unit-II: Financial Accounting- Concepts and Conventions – Double Entry System

– Preparation of Journal, Ledger and Trial Balance – Preparation of Final Accounts: Trading, Profit and Loss Account and Balance Sheet. Introduction to Company Accounts- Issue of share and forfeiture of shares, Preparation of Company Final Accounts.

Unit-III: Elements of Cost–Cost Sheet Preparation – Absorption Vs Marginal

Costing –Cost –Volume – Profit Analysis – Cost Behaviour – Breakeven Analysis – Contribution Approach –Profit Planning.

Unit-IV: Cost Analysis for Decision making – Decision Making Process –

Decision Situations- Sales Volume Decisions – Pricing and Special Order Pricing – Make or Buy Decisions – Product Decisions- Addition, Deletion and Alteration of Product Mix – Plant Shutdown Decision.

Unit-V: Budgeting – Types of Budgets – Financial Vs Operational Budgets –

Short Term Vs Long Term Budgets – Preparation of Sales Budgets – Purchase Budgets- Expenditure Budgets for Material, Labour and Overheads – Construction of Cash Budget- Flexible Budget – Master Budget – Management Control and Budgeting – Performance Budgeting and Zero Based Budgeting.

(Case Study is compulsory in all Units) Suggested Books:

1. M. Pandey : Management Accounting Vikas Publishing House.ND 2. Marriot, Introduction to Accounting, Sage Response Books. 3. Jain & Narang, Accounting for Managerial Decisions, Kalyani Publishers. 4. T.P.Ghosh: Fundamentals of Management Accounting, Excel Publications. 5. Chakraborty, Hrishikesh - Management Accountancy, Oxford University 6. N.M.Singhvi, Management Accounting, Text and Cases, Prentice Hall 7. Paresh P.Shah, Management Accounting, Wiley India, New Delhi Publications. 8. Horngren, C.T., Introduction of Management Accounting,, Prentice Hall of India. 9. Khan and Jain, Management Accounting, Tata Mc Graw Hill , Delhi. 10. J.C. Varshney: Financial and Management Accounting, Wisdom Publication.

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106: INFORMATION TECHNOLOGY FOR MANAGERS Objective: To equip students with the basic information technologies available for improving managerial performance. Unit-I: Introduction to Computer Concepts – Elements of computer –

Characteristics of a Computer – Classification of Computers – Basic Computer Architecture – Input-output Devices. Software Concepts: Types of software –Nature and qualities –– Windows Operating System Functions.

Unit-II: MS Office: Applications of MS Word in Business Correspondence: letters,

tables, mail merge, labels - Applications of MS Excel: Graphs and Charts – Calculation of various Statistical functions.

Unit-III: Ms Access: Tables and Queries. MS Power Point: Introduction –

Creation of slides, animation and templates - Designing Presentations – Customizing Presentations.

Unit-IV: Computer Networks: Overview of a Network – Communication

processors – Communications Media – Types of Network – Network Topologies- Network protocols – Introduction to Internet – E-mail.

Unit-V: Introduction to MIS – Information - Types of Information – Types of

Information Systems – Transaction Processing Systems, Decision Support Systems, Executive Information Systems, Expert Systems, Artificial Intelligence Systems.

(Lab Exercises in the above areas is a must) Suggested Books:

1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson Education Asia 2. Management Information Systems, Jawadekar, Tata McGraw Hill 3. Management Information Systems, Davis and Olson, Tata McGraw Hill 4. Fundamentals of Computers, Rajaraman, Eastern Economy Edition.

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107: MANAGERIAL COMMUNICATION SKILLS

Objective: to equip the students with the necessary techniques and skills of communication in Business Correspondence. Unit – I : Role of Communication in Business – Objective of Communication –

The Process of Human Communication – Media of Communication, Written Communication – Oral Communication – Principles of Effective Speech and Communication- Visual Communication, Audio Visual Communication – Silence - Developing Listening Skills – Improving Non–verbal Communication kills – Understanding Cultural Effects of Communication.

Unit – II: Managing Organization Communication - formal and Informal

Communication- Intra and Personal Communication – Models for Inter Personal Communication – Exchange Theory, Johari Window and Transactional Analysis, Mastering the art of Conducting and giving Interviews.

Unit-III: Managing Motivation to Influence Interpersonal Communication – Inter-

Personal Perception – Role of Emotion in Inter Personal Communication- Communication Styles – Barriers of Communication – Gateways to Effective Interpersonal Communication

Unit-IV: Business Writing Skills – Significance of Business Correspondence,

Essentials of Effective Business Correspondence, Business Letter and Forms, Oral Presentations – Meetings, Conducting formal Meetings-Telephone Communication – Use of Technology in Business Communication, E-mail Messages.

Unit-V: Report Writing – Meaning and Significance; Structure of Reports;

Negative, Persuasive and Special Reporting; Informal Report – Proposals; Formal Reports; Organization of Press Report.

(Case Study is compulsory in all Units)

Books Recommended:-

1. K Bhardwaj, Professional Communication, IK Int Pub House, New Delhi 2. Krizan, Merrier, Logan and Williams, Effective Business Communications,

Cengage, New Delhi 3. HC Gupta, SG Telang, Business Communication, Wisdom, Delhi 4. Penrose, Business Communication for Managers, Cengage, New Delhi 5. McGrath, Basic Managerial Skills for All 5

th ed., Prentice Hall of India.

6. Urmila Rai & S.M. Rai, Business Communication, Himalya Publishers, 7. Meenalshi Raman—Business Communication Oxford University Press. 8. Lesikar I Flatley, Basic Business Communication, Tata McGraw Hill.

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108:BUSINESS LAW

Objectives: The objective of this course is to provide the students with practical legal Knowledge of general business law issues and topics to help become more informed, sensitive and effective business leaders. UNIT I: Contract Act: Contract Element of valid contract: Offer and Acceptance,

Consideration Capacity to contract, Free consent, Coercion, undue influence, Misrepresentation, fraud, Legality of the object - classification of contract-performance of contract - Discharge of contract – breach of contract Quasi contract.

UNIT II: Law of Agency: Essentials, kinds of agents, Rights and Duties of Agent and Principal, Creation of Agency, Termination of Agency. Law of Partnership 1932: Definition, Essentials of Partnership, Formation of Partnerships, Kinds of Partners, Authorities, Rights and Liabilities of Partners, Registration of Partnership, Dissolution of Partnership Firm.

UNIT III: Negotiable instruments Act 1881: Nature and Characteristics of

Negotiable instruments, Kinds of Negotiable Instruments-Promissory Notes, Bills of Exchange and Cheques. Parties to Negotiable Instruments, Negotiation, Presentment, Discharge and Dishonor of Negotiable Instruments.

UNIT IV: Sale of goods act 1930: Definition of Sale, Sale v/s Agreement to Sell,

Goods, Price and Time, Condition and Warranties, Express and Implied Conditions, “Doctrine of Caveat Emptor”, Performance of Contract of Sale, Rights of Unpaid Seller - Remedies for breach of Contract of Sale of Goods, Consumer Protection Act, 1986 – Objectives of the Central Council and State council – Rights of Consumers – Consumer Redressal Machinery.

UNIT V: Companies Act, 1956: Company meaning & characteristics and kinds,

Registration & Incorporation Memorandum of Association, Doctrine of Ultravires, Articles of Association Prospectus – Shares - Directors: Position, appointment, removal, power & duties, Meetings - Winding up.

(case study compulsory) Suggested Books: 1. N D Kapoor-Elements of Mercantile Law-Sultan Chand. 2. P. P. S. Gogna: A Textbook of Business Law, S. Chand & Co. 3. S.S. Gulshan & G. K. Kapoor: Business Law, New Age International. 4. M. S. Pandit & S. Pandit : Business Law, Himalaya Publishing. 5. S.N.Maheshwari & Maheshwari, Business Regulatory Framework, Himalaya Publishing House. 6. Akhileshwar Pathak, Legal Aspects of Business, 3/e, Tata McGraw-Hill. 7. C.L.Bansal, Business and Corporate Laws, Excel Books, 8. P.K.Goel, Business Law for Managers, Biztantra - Dreamtech press. 9. K.R. Bulchandani, Business Law for Management, 4/e, Himalaya Publishing House.

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MBA - II SEMESTER

201: FINANCIAL MANAGEMENT Objective: To equip the students with basic principals of Financial Management and Techniques. Unit-I: Nature, Scope and Objectives of Financial Management-Profit Maximization Vs Wealth Maximization. Finance Functions – Financial Planning and Forecasting - Role of Financial Manager. Financial statement analysis and interpretation – Types of Analysis – Objectives, Tools of Analysis- Ratio Analysis: Objectives, Uses and Limitations. Classification of Ratios - Liquidity, Profitability, Financial and Turnover Ratios –Funds flow Analysis – Cash flow Analysis. Unit-II: Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital – Weighted Average Cost of Capital. Capital Structure, Factors Affecting Capital Structure, Theories of Capital Structure. Unit–III: Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return, Time Value of Money- Discounted Cash Flow Techniques –Net Present Value, Profitability Index and Internal Rate of Return. Unit-IV: Dividend Decision: Meaning and Significance – Theories of Dividend – Determinants of Dividend – Dividend policy – Bonus Shares – Stock Splits. Unit–V: Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of Working Capital - Cash Management Models – Cash Budgeting – Accounts Receivables – Credit Policies – Inventory Management. (Case Study is compulsory in all Units) Suggested Books:

1. Pandey IM - Financial Management, Oxford University Press. 2. Prasanna Chandra - Financial Management, Tata McGraw Hill. 3. MacMillan, Jim - Financial Management, Oxford University Press. 4. Paresh P.Shah, Financial Management, Wiley India New Delhi. 5. Khan & Jain - Financial Management, Tata McGraw Hill. 6. James C.Van Horne -- Financial Management & Policy, Prentice Hall of

India. 7. Ravi M Kishore - Financial Management, Taxman Publications. 8. Sharma R.K & Gupta Shashi, Financial Management, Kalyani Publishers 9. Vyuptakesh Sharn Fundamentals of Financial Management, Pearson

Education. 10. RM Srivasthava: Financial Management and Policy, Himalaya Publication

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202: MARKETING MANAGEMENT

Objective: The Objective of this course is to develop an understanding of the concepts, strategies and issues involved in marketing. Unit-I: Importance and scope of marketing - Marketing concepts - Company orientation towards market place - Building customer satisfaction and value - customer retention - consumer profitability - Emerging dimensions of marketing – Indian and Global perspective. Unit-II: The marketing process - The marketing mix - Marketing Information system - marketing research - Analyzing Macro and Micro marketing environment - Consumer behavior - Competition Analysis and Strategies - Market Segmentation, Targeting and Positioning. Unit-III: Product planning and strategies - New product development process and challenges – product types, product positioning - product differentiation and product life cycle – Branding, packaging and labeling strategies. Unit-IV: Pricing strategies and programs - Setting and adapting price - initiating and responding to price changes - Importance and role of distribution in marketing - Introduction to the various channels of distribution. Unit-V: Managing integrated marketing communication - Developing effective communication and promotional mix; managing advertising, personal selling, sales promotion, public relations, publicity and direct marketing. (Case Study is compulsory in all Units) Suggested Books:

1. Philip Kotler, Marketing Management, Pearson Education, Asia W.J. Stanton; Michael J. Etzel & Bruce J. Walker : Fundamentals of Marketing, McGraw Hill International.

2. Rajan Saxena : Marketing Management, Tata McGraw Publishing Company.

3. Ramaswamy V.S. & Namakumar S : Marketing Management : Global Perspective – Indian Context – Macmillan.

4. Joseph P. Giltinon, Gordon W. Paul, Thomas J. Madden, Marketing Management Strategies and Programs.

5. Kotler, Marketing Management, 11th ed., Prentice Hall of India. 6. Srinivasan, Case Studies in Marketing Management, Prentice Hall of

India Neelamegham, Marketing Management, Vikas Publishers Czinkota, Marketing Management, Vikas Publishers.

7. B.K. Chattarjee, Marketing Management (A Finance Emphasis) Jaico Publishing House

8. Manoj Kumar Sarkar, Marketing Management, Crust Publishing Hous

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203:HUMAN RESOURCE MANAGEMENT Objective: To equip the students with basic concepts of Human Resource Management and the various functions of HRM including Industrial Relations in the liberalized environment. Unit-I: Introduction and significance of HRM, Scope, functions of HRM, changing environment of HRM and Challenges. Unit–II: Human Resource Planning, Objectives, Factors influencing Human Resource planning, HR Planning Process, Job Analysis, Recruitment, Process and Sources of Recruitment; Selection, process of selection and techniques, Retention of Employees. Unit–III: Human Resources Development: Training Vs Development, Need, Process of training, Methods of training, Training Evaluation, Career planning, Performance Management System, Methods of Appraisal, Common Errors. Unit–IV: Compensation management, Concepts and components of wages - Factors influencing wage fixation, Job evaluation – Methods of payment, Incentives and Fringe benefits. Unit–V: Managing Industrial Relations – Components of IR - Trade Unions, functions of Trade Union – Employee Participation – Importance and Schemes, Collective Bargaining – Grievance Redressal, Industrial Dispute – Settlement machinery. (Case Study is compulsory in all Units)

Suggested Books:

1. Venkata Raman C.S., and Srivastiva BK Personnel / Human Resource Management, Tata McGrawHill.

2. Cynthia D. Fisher & Lyle F. Schoenfeld; / Human Resource Management, Wiley India, New Delhi.

3. N.K.Singh / Human Resource Management, Excel Publications. 4. Jyothi - / Human Resource Management, Pearso Education, New Delhi. 5. Biswajeet Pattnayak / Human Resource Management, Prentic hell of India

New Delhi. 6. Deepak Kumar Bhattacharya, Human Resource Mgt. Excel. 7. P.Subba Rao, Human Resource Management Himaliya, Mumbai. 8. Ghosh, HRD and Management, Vikas. 9. R.Wayne Mondy and Robert M.Noe, Human Resource Management,

Pearson. 10. Aswathappa.K.Human Resources and Personnel Management, TaTa MC

Graw Hill. 11. De Cenzo, D.A. & Robbins.S.P., Human Resources Management,

Newyork, John Wiley. 12. Monappa.A & Saiyadain. M. Personnel Management, TaTa Mc Graw Hill.

13. Gary Dessler, Human Resources Management. 14. C.B.Mamoria, Personnel Management

21

204: PRODUCTION AND OPERATIONS MANAGEMENT

Objective: To Develop the basic knowledge of operations management & capability to apply ideas/concepts and latest techniques. Unit–I: Introduction: Nature and Scope of Production and Operations Management- Historical Evolution – Types of Manufacturing Systems – Difference between Manufacturing and Service Operations - Role of Production and Operations Manager. Unit-II: Production Planning and Control: Stages in PPC – Gantt chart – PPC in Mass, Batch, and Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial Safety. Unit-III: Plant Location: Facility Location, Multiple location theories and Layout Planning –Types of Layouts – Material Handling Equipments – Material Handling Principles – Models Used in Lay Out Designs. Unit-IV: Productivity: Factors affecting Productivity – Job Design – Process Flow Charts – Method Study – Work Measurement –- Performance Rating - Allowances - Standard Time - Work sampling. Unit–V: Material Management –Costs associated with Inventory – Economic Order Quantity – ABC Analysis - Materials Requirement Planning – Just In Time Production - Total Quality Management – SQC - Acceptance Sampling – Control Charts – Quality Circles – Zero Defects Programmes – ISO – Applications of Computer in Production and Operations. (Case Study is compulsory in all Units) Suggested Books:

Panneerselvem, Production and Operation Management, Prentice Hall of India. Chunnawala. Production & Operation Management Himalaya, Mumbai Production And Operations Management – Rogerto Russel,Taylor – Prentice Hall, 4/e. Upendra Kachru: Operation Management, Excel Publications. Adam, E.E& Ebert; R.J. Production and Operation Management, 6th Ed., Prentice Hall Chary , S.N.Production and Operation Management, New Delhi, Tata McGraw Hill Dr.B.S.Goel, Production & Operations Management, Pragathi Prakashan, Meerut.

22

205: RESEARCH METHODOLOGY FOR MANAGERS

Objective: To equip the Students with various sources of data collection methods, the way they have to gather the information and to apply right kind of technique to analyze the same for better decision-making. Unit-I: Introduction: importance and scope of Research methodology, Research process, types of Research, Motivation for Research, Limitations of Research, Defining research problem, Formulating hypothesis, testing of hypothesis. Unit-II: Research design: Importance, formal and informal research designs, sampling and sampling-design, Types of sampling, sampling techniques – probability and Non-probabilility sampling methods. Unit-III: Data collection: Primary and secondary data, classification and tabulation of data, diagrammatic representation of data, Construction of Questionnaire, Schedule Vs Questionnaire, Features of a good Questionnaire. Unit-IV: Measurement and Scaling - Concepts and evaluation of Nominal- ordinal- interval- ratio scale, Guttmann, Likert scales, semantic, differential and non-parametric tests- Kolmogrov , Sign test, smirnov test, median test . Unit-V: Data Analysis: Multivariate analysis, multiple regression analysis, discriminate analysis, and Factor analysis. ANOVA-one way and two-way classification. Preparation of research report. (Case Study is compulsory in all Units) Suggested Books:

1. C.R.Kothari, Research Methodology -, New Age International Publishers, 2. Methodology and Techniques of Social Research - Wilkinson, 3. Bhandarkar, Himalaya Publishering house, New Delhi. 4. Research Methodology – Panneerselvam, Prenticehall, New Delhi 5. Research Design & Methods - Kenneth S. Bordens, McGraw-Hill 6. Business Research Methods - Donald R. Cooper , McGraw-Hill

23

206: INTERNATIONAL BUSINESS ENVIRONMENT

Objective: to familiarize the students with the international business environment conditions prevailing in the world and understand its implications to business. Unit-I: - International Business: Significance, concept of Globalization, drivers of globalization, Theories of international trade by Adam Smith, Ricardo & Heckscher Ohlin, New product life cycle. Factors in environment- socio – cultural, economic, and political. Unit-II: - Trading environment: Recent trends in world trade and investment patterns, Trade strategy, Tariff & non-tariff barriers, Regional trade blocks-ASEAN, NAFTA, SAARC, LAFTA, GATT, WTO-genesis and functions. Unit-III: - Balance of payments: Disequlibrium, methods of correction. BOP Crises 1990 International liquidity problems, role of International Monetary Fund, World Bank. Unit-IV: - World financial environment- Methods of payments, market mechanism, determinants of exchange rates, euro-currency market, stability of currency- currency convertibility. Unit-V: - Global Competitiveness- Role of Multi National Companies, Country evaluation and selection and selection- Market entry strategies, India’s competitive advantage in select industries- IT, textiles, Gems & Jewellery, potential & Threats. (Case Study is compulsory in all Units) Suggested readings:

1. K.V.Sivayya and VBM Das: Indian Industrial Economy, Sultan Chand Publishers, Delhi.

2. Avid W. Conklin, Cases in Environment of Business, Sage Response Books.

3. Sundaram & Black: International Business Environment Text and Cases, PHI.

4. Suresh Bedi: Business Environment, Excel, New Delhi. 5. Francis Cherunilam: Business Environment - Text & Cases 6. M.Adhikari, Economic Environment of Business. 7. Pandey G.N., Environmental Management, Vikas Publishing House. 8. Raj Agarwal: Business Environment, Excel Publications. 9. Chari, S, N: International Business, Wiley India 10. Francis Cherunilam: International Business: Text and Cases, Prentice

Hall of India. 11. E. Bhattacharya: International Business, Excel Publications. 12. Sajahan: International Business, Mc-Millan India. New Delhi. 13. Govt. of India, Latest Economic Survey.

24

207: MANAGING ORGANISATIONAL DYNAMICS Objective: to under stand the concepts of organizational change, organizational development, and organizational effectiveness. Unit–I: Organizational Behavior – Concept, Nature, S-O-B-C, S-R Model. Approaches to OB. Determinants of Organizational Behavior. Managing behavior of human resources in the cross – cultural environment. Unit–II : Group Dynamics - Meaning, Nature, Formal Vs Informal groups, Group Formation. Determinants of Group Behavior – Size, Status, Role, Cohesiveness, Group Think and Group Shift. Group Decision-making. Conflict Management – Constructive Vs Destructive, Traditional Vs Modern view of conflict, Conflict Process, Strategies for resolving destructive conflict. Unit–III: Management of Change – Importance, Forces responsible for change, Process of Change, Resistance to change, Strategies to overcome resistance to change. Organizational Development – Concept, Need, Characteristics, Techniques. Unit–IV: Organizational Design – Organizational structures and their effects on human Behavior. Organizational Climate – Factors affecting climate. Organizational Culture – Characteristics, Types – Strong and Weak cultures, Mechanistic and Organic cultures, Authoritarian and Participative culture. Building positive work culture. Unit–V : Organizational Effectiveness – Introduction, Effectiveness Vs Efficiency. Approaches to effectiveness – Goal attainment, Systems resources, strategic constituency, maximization / Optimization, Behavioral. Factors affecting Organizational effectiveness, organizational adaptation and innovations, Change in corporate world and future of Organizational Behavior. (Case Study is compulsory in all Units) Suggested Books:

1. Mirza S.Saiyadan, Organisational Behaviour,TMH, 2003, New Delhi. 2. Robert A Paton and James McCalman, Change Management: A Guide to

Effective Implementation 2/e.Response Books, New Delhi, 2000. 3. Sethi: Orgnisational Transformation Through Business Process

Reengineering Pearson Education. 4. C.S.Venkataratnam: Negotiated Change -Collective Bargaining,

Liberalisation and Restructuring in India, Response Books, New Delhi, 2003. 5. V.Nilakant and S.Ramnarayan: Managing Organisational Change, Response

Books, New Delhi, 2003 6. S.Ramnarayan, TV Rao and Kuldeep Singh(Ed.): Organization Development,

Response Books, New Delhi 2003. 7. Joseph W. Weiss: Organisational Behaviour and Change-- Managing

Diversity, cross cultural dynamics and Ethics. Thomson Learning 2/e, New Delhi, 2001.

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208: ENTREPRENEURSHIP DEVELOPMENT

Objective: Creating awareness among the students towards entrepreneurship and orienting them to take up entrepreneurship as a career by providing them information regarding establishment and running of a new enterprises. Unit–I: Entrepreneurship: Importance and role of entrepreneurship, Characteristics of entrepreneurship, Qualities of an entrepreneur, Functions of entrepreneur; Theories of entrepreneurship, Stimulants of entrepreneurship and Barriers to entrepreneurship, Ethics and Social Responsibility, Role of entrepreneur in economic development. Unit–II: Institutional support: Role of Government; Role of IDBI, SIDBI, SIDO, NIESBUD, SISI, DIC, Entrepreneurship Development Institute, MSME s. Unit–III: Women Entrepreneurship: Role & Importance, Functions of women entrepreneur, Profile of Indian Women Entrepreneur, Problems of Women Entrepreneurs, Women Entrepreneurship Development in India. Unit–IV: Project Management: Concept of project and classification of project identification, project formulation - project report - project design - project appraisal - profitability appraisal - project planning - social cost benefit analysis - financial analysis and project financing. Unit–V: Training: Designing appropriate training programmes to inculcate Entrepreneurial Spirit, significance of entrepreneurial training, Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees. (Case Study Compulsory) Suggested Books:

1. Mathew, J. Manimala, Entrepreneurship Theory at the Crossroads, Wiley India, New Delhi.

2. Tabarrok – Entrepreneurial Economics, Oxford University Press. 3. C.V.Bakshi, Entrepreneurship Development, Excel Publications. 4. Balaraj Singh: Entrepreneurship Development, Wisdom Publications. 5. Jain, Hand Book of Entrepreneurs, Oxford University Press. 6. Madhurima Lal: Entrepreneurship, Excel Publications. 7. Eric A Morse, Cases in Entrepreneurship, Sage Response Books. 8. Vasant Desai, Small Business in Entrepreneurship

26

III SEMESTER

CP 301: OPERATIONS RESEARCH Objective: to make the students familiar with principles and techniques of Operations Research and their applications in decision-making. Unit – I: Importance and Scope of Operations Research – Linear Programming – Graphic Method – Simplex Method – Big-M Method – Dual L.P. and Its Applications-Concept of Sensitivity analysis. Unit – II: Transportation Problem – Assignment Problem – queuing Theory – M/M/I. Replacement Models. Unit – III: Dynamic Programming – Applications of D.P. (Capital Budgeting, Production Planning, Solving Linear Programming Problem) – Integer Programming – Branch and Bound Method. Unit – IV: Game Theory – Two Person Zero sum Games – Pure Strategies – Mixed Strategies – Dominance Principle – Graphic and Algebraic Method – Linear Programming Approach – Simulation – Simulation Inventory and Waiting Lines. Unit – V: Project Management – PERT and CPM – Crash Time – Crash Cost Trade Off – Resource Leveling and Resource Allocation – Non-Linear Programming Model Formulation. (Case Studies are compulsory in all units) Suggested Books: 1. Anand Sharma, Operations Research, Himalaya Publishing House, 2004. 2. Operations Research: kantiswarup, P.K.Gupta and Manmohan, Sultan Chand

& Sons, 2001. 3. Operations Research: Dr.S.D.Sharma, Kedar Nath Ram Nath & Co, 2002. 4. Kalavarthy, S. Operations Research, Vikas Publishers House Pvt Ltd., 2002. 5. Franks S.Buknick Mcleavey, Richard Mojena, Principles of Operations

Research for 6. Management, AITBS publishers, 2002. 7. V.K.Kapoor, Operation Research Techniques for Management, Sultan Chand

& Sons, 2001. 8. Richard Bronson & Govindasami Naadimuthu, SCHAUM’S OUTLINE OF

THEORY & PROBLEMS OF Operations Research, 2nd Ed., Tata Mc Graw-Hill Edition, 2004.

9. JK Sharma Operation Research – Theory and Applications, MacMillan

27

MARKETING MANAGEMENT (SPECIALISATION PAPERS)

MM 3-1: CONSUMER BEHAVIOUR AND CUSTOMER RELATIONSHIP MANAGEMENT.

Objective: The basic objective of this course is to develop and understanding about the consumer decision-making process and its applications in marketing function of firms. Unit-I: Introduction: Nature, scope and Meaning of Consumer Behaviour – Consumer and Marketing Strategy – Determinants of Consumer Behaviour – Models of consumer behaviour- (Nicosia, Howard Seth Model. The Engel –Kollat – Blackwell Model) Profile of the Indian Consumer. Unit–II: Nature of Perception, Learning and Marketing Strategy, Motivation – Motivation Theories and Marketing Strategy – Personality. Unit–III: Attitude Measurement and Change – Self Concept and Life Style Marketing, Influence of Social and Cultural factors on Consumer Behaviour – Family, Reference groups, Cross Cultural Variations in Consumer Behaviour. Unit–IV: Consumer Decision Process – Problem Recognition – Information Search – Evaluation of alternatives and selection – Post Purchase Behaviour – Organizational buyer Behaviour – Diffusion of Innovation. Unit–V: Customer Relationship Management: Facets and Elements of CRM – CRM Process – Importance of CRM – Planning and Managing CRM Programme – Concept of Customer Loyalty – Customer Value Assessment – Customer Retention Strategies – CRM in services, E-CRM. (Case Study is compulsory in all Units) Suggested Books:

1. Hawkins, Best, Coney: Consumer Behaviour Building Marketing Strategy, Tata McGraw Hill.

2. Leen G. Schiffman and L.H.Kanuk: Consumer Behaviour, Pearson Education.

3. Kazmi : Consumer Behaviour, Excel Publishers. 4. H.Peer Mohammed: Customer Relationship Management, Vikas. 5. Panwar, J.S. Beyond Consumer Marketing, Sage Response Books, New

Delhi. 6. Mukesh Chaturvedi and Abhivan Chaturvedi : Customer Relationship

Management An Indian Perspective. Excel Books. 7. Deon – Buyer Behaviour, Oxford University Press. 8. Henry Assael: Consumer Behaviour, Willey India, New Delhi.

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MM 3-2: SALES AND DISTRIBUTION MANAGEMENT. Objective: The purpose of this paper is to acquaint the students with the concepts in Developing a sound sales and distribution policy in organizing and managing sales force and marketing channels. Unit-I: Introduction: Nature, scope and Meaning of Sales Management – Inter Departmental Relations – Organization of Sales Department – Different Types of Sales Organizations –Sales Process- Theories of Selling - Salesmanship. Unit-II: Analysis of Market Potential – Sales Potential – Sales Volume – Forecasting Sales – Different Techniques of Forecasting Sales – Sales Budgets – time and Territory Management – Sales Quotas. Unit-III: Recruitment – Selection and Training of Salesmen – Salesmen’s Compensation Plans – Evaluation of Salesmen’s Performance – Evaluation of Sales Expenses- Sales Control Research. Unit-IV: Marketing Channels – Structure and Functions – Channel Design – Selecting Channel Members – Motivating Channel Members. Unit-V: Channel Conflicts – Reasons – Managing Channel Conflicts Evaluating Channel Member Performance – Supply Chain Management – Managing Logistics. (Case Studies are Compulsory) Suggested Books:

1. Pingali Venugopal, Sales and Distribution Management: An Indian Perspective,Response Books, New Delhi.

2. Richard R.Stire, Edward W.Candiff and Norman, A.P.Gavani, Sales Management Decisions, Policies and Cases – Prentice Hall.

3. With am. C. Moncrief and Shamnon. H.ship – Sales Management, Strategy, Technology, skills by Addison Wesley.

4. Eugene. M.Johnson, David L.Kurty and Enirhard. E.Scheuing – Sales Management, Concepts, Practices and Cases by McGraw Hill International.

5. S.L.Gupta, Sales and Distribution Management: Text and Cases, Excel Publishers.

6. Berg Rosenbloom – Marketing Channels – a Management View – by the Dryden Press, Hinsdale,Illinois.

7. Aune T.Coughlan, Stern E.Ansary – Marketing Channels, Prentice Hall of India.

8. Panda – Sales & Distribution Management, Oxford University Press. 9. Grand Stewart, Successful Sales Management: How to Make Your Team

the Best,Universities Press (India) Ltd. 10. Matin Khan: Sales and Distribution Management, Excel Publishers. 11. Aftab Alam Sales and Distribution Management, Wisdom Publication.

29

MM 3-3: ADVERTISING AND BRAND MANAGEMENT. Objective: This paper will appraise the students of the concepts, techniques for developing an effective advertising and sales promotion program. Unit-I: Introduction, nature and scope of advertising - Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and Communication – Integrated Marketing Communication (IMC) – Challenges and Opportunities in Advertising – Economic, Social and Ethical Aspects of Advertising. Unit-II: Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design. Unit-III: Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating Advertising Effectiveness (DAGMAR) – Advertising Agencies. Unit-IV: Direct Response Advertising – Home Shopping – Direct Mail – Catalogs – Telemarketing – Internet Advertising – International Advertising – Impact of Culture – Customs – Law and Regulations. Unit-V: Brand Management: Brand Building and Positioning – Measuring Brand Performance – Designing Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail Business – Role of Own Label – Emerging trends in Brand Management. (Case Studies are Compulsory) Suggested Books:

1. William Wills, John Burnett and Sandra Mriarty – Advertising Principles and Practice – Pearson Education.

2. John. S. Wright Wills. L.Winter, Jr. and Sherliyer K.Leigler, Advertising – 3. Tata McGraw Hill. 4. Harsh V. Verma, Brand Management, Excel Books. 5. Percy & Elliot – Strategic Advertising Management, Oxford University

Press. 6. AK.S.A.Chunnawala and K.C.Sethia – Foundations of Advertising Theory

and Practice – Himalaya Publishing House. 7. Kazmi: Advertising and Sale Promotion, Excel Publishers. 8. George E.Belch and Michael A.Belch – Advertising and Promotion and

Integrated 9. Marketing Communication Perspective – Tata McGraw Hill. 10. Chunnawala, S.A., Compendium of Brand Management, Himalaya

Publications House, 2004. 11. Mathur, U.G. Brand Management – Text and Cases, Macmillan India Ltd.

2006. 12. YLR Murthy, Brand Management: Indian Cases.

30

MM 3-4: BUSINESS -To- BUSINESS MARKETING. The objective of the course is to provide conceptual understanding on the Business To Business Marketing with special reference to Indian context and develop skills required for planning of Business-to-Business Products. Unit-I: The concept of Business 2 Business marketing: Nature and scope, evaluation – Comparison with consumer products and markets-concept of resellers market – Future of Business 2 Business marketing as a separate discipline. Unit-II: The Business 2 Business customer: Business 2 Business buying process – Characteristics –Marketing strategies- value and Vendor analysis – Models of organizational buying behaviour. The industrial market: Seizing marketing opportunities – Market segmentation models – Strategy – Demand analysis – Marketing planning – Market development strategy and process. Unit-III: Managing Business 2 Business product line: Classification of Business 2 Business products-Product planning and development strategy – Product evaluation matrix models – Managing existing product line and developing new products. Unit-IV: Pricing Business 2 Business products: Pricing objectives – Methods – Pricing decisions and policies. Managing channels of distribution: Channel participants – Channel design – Evaluation – Selection of alternatives – Channel management – concept of channel logistics. Unit-V : Business 2 Business marketing communication– Business 2 Business marketing communication mix – Concepts of Advertising, Personal selling, sales promotion and public relations. Business 2 Business sales force management. Business 2 Business marketing control: Levels of marketing control – Control strategies – Marketing audits. (Case Studies are Compulsory) Suggested Books:

1. Robert Hass, Industrial marketing. 2. Lawrance Fork, Industrial marketing. 3. Bhambra.A.S, Industrial marketing 4. Industrial Marketing - Hill, Alexander, Cross- 5. Industrial Marketing - Analysis, Planning and Control - Reeder, Brierty,

Reeder 6. Industrial Marketing - Hawaldar

31

MM 4-1: RETAIL MARKETING.

Objective: The course is designed to focus on the perspectives of manufacturers on retailers and understanding of retail business. It is further aimed at throwing more light on the practice of E-Marketing for the students. Unit-I: An introduction to the Retailing System, Retailing - Concept, Nature, Scope, Functions of Retailing, formats of Retailing, Retail Organizations structures - Retailing mix - Retail Management Process - Indian Retailing Environment, Impact of FDI on Retail Sector. Unit-II: Consumer Behavior in retail market- Retail store location - Traffic flow and analysis, Layout/Design - Financial Strategy, Human Resource Strategy, Marketing Strategy, Vendor Relation and Distribution Strategy. Unit-III: Meaning of Merchandise planning, Merchandise buying and handling, Category management, Sales Forecasting in Retailing, Managing retail research – Retail Audit. Unit-IV: Retail Store Design and Visual merchandising: Importance of Store Design-Exterior and interior store design- Types of lay outs-Lay out selection-Plano gram- Visual merchandising: Methods of Display. Unit-V: Concept of Franchising: Evolution of Franchising-Types- Franchising in India-Introduction to E-Marketing – Meaning and Scope of E –Marketing. (Case Study is compulsory in all Units) Suggested Books:

1. Retail Management, Arif Sheik and Kaneez Fatima, Himalaya Publishing House, Mumbai.

2. Retail Management, Suja R Nair, Himalaya Publishing House, Mumbai. 3. Compendium of Retail Management, Chunnawala S.A., Himalaya

Publishing House, Mumbai. 4. Retail marketing management, David Gilbert, PHI 5. Retail Management, Swapna Pradhan, Tata Mc- Graw-Hill, New Delhi. 6. Retailing Management, Lavy Weitz, Tata Mc-Graw-Hill, New Delhi. 7. Retail Management, Chetan Bajaj, Rajish Tuli, Nidhi V Srivastava, Oxford. 8. E Marketing, Judy Strauss, Aclel E – Ansary Raymond Frost, Pearson

Education, 3rd Edition. 9. Internet Marketing Rafi A. Mohammed, Robert J.Fisher, Bernard

J.Jaworksi, 10. Aileen M.Cahill, Tata McGraw Hill Edition. 11. E-Commerce, Parag Diwan:, Excel Publishers, New Delhi

32

MM 4-2: GLOBAL MARKETING MANAGEMENT. Objective: The basic objective of this course is to acquaint the students with environmental, procedural, institutional and decisional aspects of international marketing. Unit–I: Global Marketing Concept: Nature, evolution and scope of Global Marketing- global Environment: Economic environment-cultural environment-political environment-Legal environment-Regional Integration and global trade protectionism. World Market Trends and Future Predictions. Unit–II: Global Market Segmentation, targeting and positioning, Criteria for Global Market Selection. Modes of Entry into Foreign Markets, Global Product concept, Global Product Life Cycle, Product Strategies, Building Global Brands. Unit–III: Concept of Pricing, Methods of Global Pricing - Factors influencing Global pricing. Strategies for Managing Competitive Global Pricing. Unit–IV: Structure of Global Distribution Systems, Developing an Global Distribution Strategy. Introduction to Logistics and supply chain management. Unit–V: Global Promotional Mix: Advertising, Personal Selling and Sales Promotion Strategies for Global Markets. Global Trade Fairs & Exhibitions. Internet as a Marketing Tool in Global Marketing. (Case Studies are Compulsory) Suggested Books:

1. Wareen J.Keegan: Global Marketing Management. 2. Keifer Lee, Steve Carter, Global Marketing Management, Oxford

University Press. 3. Jean-Pierre Jennet & H. David Hennessey, Global Marketing Strategies,

Wiley India, Delhi. 4. Vasudeva: International Marketing, Excel Publications. 5. Dana-Nicoleta Lascu, International Marketing, Wiley India, New Delhi. 6. Varshney R.L. & Bhattacharya: International Marketing Management 7. Subhash C.Jain: International Marketing Management. 8. Saravanauel. P : International Marketing. 9. Rajendra Nargundkar, International Marketing, Excel Books.

33

MM 4-3: SERVICES MARKETING MANAGEMENT.

Objective: The course is desired to develop insights into emerging trends in the service sector in a developing economy and deal with issues involved in management of services on National basis. Unit–I: Introduction to Services Marketing: Nature, Importance and characteristics of Services: Growth of Services Sector; Services in the Indian Economy; Services Strategy. Unit–II: Consumer Behavior in Services; Market Segmentation and Services Positioning; Service Demand Management Designing and Managing Service Product. Unit–III: Service quality Management: Service Quality Audit – GAP Model of Service Quality – Total quality Services Marketing – Service Excellence, Unit–IV: Pricing of Services – Pricing Strategies Linked to Value Perceptions Service Distribution – Managing Physical Evidence – Internal Marketing. Unit–V: External Marketing: Word of Mouth Communication. Interactive Marketing: Management of Moments of Truth - Service Deficiencies - consumer Grievance Recovery Strategies. (Case Studies are Compulsory) Suggested Books:

1. K.Rama Mohana Rao: Services Marketing, Pearson Education, New Delhi.

2. Valeri Zeithmal and Mary Jo Bunter: Services Marketing, Tata McGraw Hill,

3. New Delhi. 4. Apte – Services Marketing, Oxford University Press. 5. Bhattacharya: Servies Marketing, Excel Publishers. 6. Christopher Lovelock: Services Marketing, Pearson Education, Delhi. 7. Ravi Shanker: Services Marketing: Indian Perspectives, Excel Publishers. 8. Christian Gronrose: Services Management and Marketing, Maxwell

Macmillan. 9. Kenneth E.Clow & David L.Kurtz, Servies Marketing, Wiley India, New

Delhi. 10. S.L.Gupta, Marketing of Services, Wisdom Publication.

34

MM 4-4: RURAL MARKETING.

Objective: The objective of the course is to provide conceptual understanding on the Rural Marketing with special reference to Indian context and develop skills required to planning of Rural Products. Unit-I: Definition, scope of rural marketing, concepts, and components of rural markets-classification of rural markets. Rural marketing environment: Sociao Economic Profile of Rural customer, rural credit institutions, rural retail outlets, print media in rural areas, rural areas requirement, problems in rural marketing, rural demand, rural market index. Unit-II: Rural Consumer behaviour: Factors affecting Consumer Behaviour, Characteristics of Rural consumer-Lifestyle, Personality and Brand Belief, Rural Segmenting, Targeting and Positioning, Information Search and pre purchase Evaluation, Consumer Buying Process, Opinion Leadership, Diffusion of Innovation, RuralMarketing Strategies. Unit-III: Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification, Rural Product Categories-Agriculture Goods and Services, New Product Development Consumer Adoption Process, Product life cycle, Product Mix, Brand building in Rural India, Brand Loyalty Vs Stickiness -Fake Brands- The Fakes Market, Strategy to counter fakes. UNIT-IV: Channels of Distribution: Distribution pattern and methods in rural markets - Special characteristics of rural channels - Channel management in rural markets - Storage, warehousing and transportation in rural markets. UNIT-V: Marketing Communication in Rural Markets-Advertising and sales promotion for rural markets - Major challenges in Media planning - Sales force management in rural markets - Selecting the Media Mix. (Case Studies are Compulsory) Suggested Books:

1. Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantra 2. Rural Marketing, T.P. Gopal Swamy, Vikas Publishing House,2/e 3. Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH,1/e 4. Rural Marketing, Sanal Kumar Velayudhan,2/e, Response, SAGE

Publication . 5. Marketing Management, Planning, Implementation and Control - Rama

Swamy and Nama Kumari, McMillan; 6. Marketing Management by C.N. Sontakki, Kalyani Publishers. 7. Rural Marketing: Indian Perspective By Awadhesh Kumar Singh, New Age

International (p) Limited. 8. Rural Marketing, Rajgopal, Daya Publishing House,New Delhi.

35

FINANCIAL MANAGEMENT (SPECIALISATION PAPERS)

FM 3-1:SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Objective: The objective of this course is to help the students to understand the concept financial markets and the investment portfolios. A clear study of portfolio management will enable the students to understand and manage securities as a way of investment tool. Unit-I: Concept of Investment: Investment Vs Speculation, and Security Investment Vs Non-security Forms of Investment-Investment Environment in India. Investment Process – Sources of Investment Information, Security Markets – Primary and Secondary – Types of securities in Indian Capital Market, Market Indices. Calculation of SENSEX and NIFTY. Unit-II: Return and Risk: Meaning and Measurement of Security Returns. Meaning and Types of Security Risks: Systematic Vs Non-systematic Risk. Measurement of Total Risk - Intrinsic Value Approach to Valuation of Bonds - Preference Shares and Equity Shares. Unit-III: Fundamental Analysis: Economy, Industry and Company Analysis, Technical Analysis –Concept Tools and Techniques of Analysis – Technical Analysis Vs Fundamental Analysis - Efficient Market Hypothesis; Concept and Forms of Market Efficiency. Unit-IV: Elements of Portfolio Management: Portfolio Models – Markowitz Model, Efficient Frontier and Selection of Optimal Portfolio. Sharpe Single Index Model and Capital Asset Pricing Model, Arbitrage Pricing Theory. Unit-V: Performance Evaluation of Portfolios: Sharpe Model – Jensen’s Model for Portfolio Evaluation, Evaluation of Mutual Fund. (Case Studies are Compulsory) Suggested Books:

1. Donald E.Fischer, Ronald J.Jordan, Security Analysis and Portfolio Management; Prentice Hall of Inida.

2. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.

3. S.Kevin, Security Analysis and Portfolio Management, Prentice Hall of India.

4. S.Kevin, Portfolio Management, Prentice Hall of India. 5. J.C.Francis, Investments – Analysis and Management, McGraw Hill Int. 6. Khatri – Investment Management and Security Analysis, MacMillan. 7. Avadhani, VA, SAPM, Himalaya PublisherBhalla, VK Investment

Management, S.Chand. 8. Punitavathy Pandian, SAPM, Vikas. 9. Preeti Singh, Investment Management, Himalaya Publishers.

36

FM 3-2: INTERNATIONAL FINANCIAL MANAGEMENT

Objective: The objective of this course is to provide to the students the exhaustive analysis on regional developments in the world monitory and financial system. And changing role of international financial managers in the volatile global Forex markets. Unit-I: Introduction: Meaning, Nature, Scope and Evolution of International Monetary and Financial System: Evolution; Bretton Woods Conference and Other Exchange Rate Regimes; European Monetary System, Global financial crisis- contemporary financial crisis and Current Trends. Unit-II: Foreign Exchange Risk: Transaction Exposure; Accounting Exposure and Operating Exposure– Management of Exposures – Internal Techniques, Management of Risk in Foreign Exchange Markets: Forex Derivatives – Swaps, futures and Options and Forward Contracts (Cases). Unit-III: Features of Different International Markets: Euro Loans, CPs, Floating Rate Instruments, Loan Syndication, Euro Deposits, International Bonds, Euro Bonds and Process of Issue of GDRs and ADRs. Unit-IV: Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment; Multinational Capital Budgeting; International Acquisition and Valuation, Adjusting for Risk in Foreign Investment. Unit-V: International Accounting and Reporting: Foreign Currency Transactions- International liquidity, Multinational Transfer Pricing and Performance Measurement; Consolidated Financial Reporting. (Case Studies are Compulsory) Suggested Books:

1. S.P.Srinivasan, B.Janakiram, International Financial Management, Wiley India, New Delhi.

2. V.Sharan, International Financial Management, 3rd Edition, Prentice Hall of India. 3. A.K.Seth, International Financial Management, Galgothia Publishing Company. 4. P.G.Apte, International Financial Management, Tata McGrw Hill, 3rd Edition. 5. Bhalla, V.K., International Financial Management, 2nd Edition, New Delhi, Anmol,

2001. 6. V.A.Avadhani, International Financial Management, Himalaya Publishing House. 7. Bhalla, V.K., Managing International Investment and Finance, New Delhi, Anmol,

1997. 8. Buckley Adrin, Multinational Finance, 3rd Edition, Engle Wood Cliffs, Prentice Hall of

India. 9. Jain – International Financial Management, MacMillan. 10. Thomas J.O’ Brien – International Financial Economics, Oxford

37

FM 3-3: FINANCIAL INSTITUTIONS AND MARKETS

Objective: The objective of this paper is to impart the knowledge to the students about innovative financial products, which are introduced to cater to the varied requirements of both corporate and individual customers. Unit-I: Introduction to Financial System: Financial System and Economic Development. Economic Growth and Capital Formation - Problems of Capital Formation in underdeveloped countries - Financial institutions and Economic Development. Unit-II: Money Markets- Components and Institutions of Money Market -Call Money Market - Treasury Bill Market - Commercial Bills Market - Markets for Commercial Papers and Certificate of Deposits – The Discount Market Unit -III: Capital Market - Corporate Securities and Government Securities — Primary and Secondary markets - Different kinds of issues and instruments - Guidelines for Capital issues -Secondary market - Role and Operations of stock exchanges in India - Recent Trends - Role of SEBI Unit-IV: Banking sector in India: introduction- constitution of RBI- organization management and functions of RBI- Credit creation and credit control- monetary policies- commercial and development banks- meaning, functions and management, investment policies- E- Banking and E- Trading- recent trends in commercial banks- operational and promotional activities of development banks, IFCI, ICICI, IDBI, IRBI, SIDBI- state development banks and financial corporations. Unit-V: Non-Banking, Financial Institutions and Statutory Financial Organizations: concept and role, sources of finance, functions and investment policies in India. Small Savings and Provident funds, Insurance Companies - LIC, GIC and their role in capital market- UTI objectives and functions. (Case study compulsory) Suggested Books:

1. Financial Institution and Markets, L.M. Bhole – Tata Mc Graw Hill 2. Financial Intermediaries: An Introduction, Houghton 3. Management of Financial Services- Institutions, S.M. Srivastava -

Himalaya Publications 4. Indian Financial System, H.R. MachiRaju - Vikas Publications 5. Indian Financial System, Vasant Desai - Himalaya Publications 6. Financial Institutions and Market, Shashi K. Gupta, Nisha Agarwal and

Neeti Gupta- Kalyani Publications

38

FM 3-4: INSURANCE MANAGEMENT Objective: The objective of this course is to help the students to understand the concept of Insurance Management. A bird’s eye view of insurance industry will enable the students to understand insurance as a risk management technique. Unit-I: Introduction To Insurance: Meaning, Definition, Nature, Functions, Evolution Of Insurance- General Principles Or Essentials Of Insurance Contract- Specific Principles Of Insurance Contract- Miscellaneous Principles. Unit-II: Classification Of Insurance: Introduction- Classification On The Basis Of Nature Of Insurance- Introduction To Life Insurance; Practical Aspects Of Life Insurance; Introduction To General Insurance, Fire Insurance, Automobile Insurance, Marine Insurance, Health Insurance, Rural Insurance, Social Insurance, Miscellaneous Insurance; Insurance From Business Point Of View, Insurance From Risk Point Of View- Insurance Intermediaries- Evolution Of Insurance Organizations- Insurance Organizations In India- Insurance And Social Security. Unit-III: IRDA And Insurance Business: Introduction- Brief Profile Of IRDA And Its Functioning- Legal Dimensions Of Insurance- Insurance Act 1938- Life Insurance Corporation Ct 1956, General Insurance Business (Nationalization) Act 1972- Consumer Protection Act 1986. Unit-IV: Social Responsibility Of Insurance: Introduction- Concept Of Social Responsibility- Need For Social Responsibility-Arguments For Social Responsibility – Social Responsibilities Of Business- Social Responsibility For Life Insurance- Social Security Programs In Developed Countries- Social Security Schemes In India Implemented Through LIC Of India- Emerging Needs In India Unit-V: Management Of Insurance Companies- Functions And Organizations Of Insurers – Product Design – Development – Underwriting – Claims Management – Insurance Pricing – Insurance Marketing –– Financial Management In Insurance Companies – Reinsurance – Information Technology In Insurance. (Case study compulsory) Suggested Books:

1. Insurance and Risk Management, P.K.Gupta, Himalaya Publishing House. 2. Financial Risk Management, Vivek and P.N.Asthana, Himalaya Publishing

House. 3. Insurance Management, S.C.Sahoo and S.C.Das, Himalaya Publishing House. 4. Risk Management & Insurance , Arthur Williams - McGraw Hill 5. Introduction to Risk Management and Insurance, Dorfman Mark S - USA 6. Fundamentals of Risk and Insurance Emmet J Vaubhan – Wiley 7. Risk Management and Insurance Harrington – McGraw Hill 8. Risk Management and Insurance Trieschmann – South Western College 9. Publishing, USA 10. George.E. Rejda, Principles of Risk Management and Insurance, Pearson

Education 11. Insurance- Fundamentals, Environment and Procedures, B.S Bodla, M.C. Garg,

K.P. Singh, Deep and Deep publications Pvt ltd. New Delhi

39

CP 401: BUSINESS POLICY AND STRATEGIC MANAGEMENT

Unit-1: Strategic Management-Concept of a strategy, Need for strategic management, Business definition, levels of strategy. Business Policy and Strategic Management. Process of Strategic Management. Role of a strategist, Corporate Social Responsibility.

Unit-II: Corporate Vision, Mission & Objectives - Characteristics of a Mission Statement, levels of objectives, process of setting objectives. Environmental analysis – need for environmental analysis, techniques of environmental forecasting. Factors in the External environment, internal environment, industry environment. Methods of environmental analysis- ETOP, SAP, SWOT, Functional Area resource deployment Matrix, Porter’s Five- force model, value chain analysis. Unit-III: Strategic formulation: Types of Strategies – expansion, stability, retrenchment strategies. Variants of grand strategies, - Michael Porter Generic Strategies, mergers, acquisitions, joint ventures. Choice of a strategy, factors effecting strategic choice, Models for evaluating strategic alternatives- BCG Matrix, GE Nine Cell Matrix, Directional Policy Matrix, Product- market evolution matrix. Unit-IV: Strategic Implementation: Process of strategic implementation, relevance of Mc Kinsey’s 7 S framework, CSFs (Critical Success Factors) & KRAs ( Key Result Areas). Issues in implementation-Resource allocation, Strategy and structure, creating supportive culture, nurturing leadership. Implementing strategies in functional areas. Unit - V: Strategy Evaluation: Significance of strategy evaluation, Process of evaluation, criteria for evaluation, characteristics of effective evaluation systems. Review and Control –strategic control Vs Operational Control, Types of strategic control, Techniques of strategic control.

(Case Study is compulsory in all Units) Suggested Books

1. P .Subba Rao Business Policy and Strategic Management - Himalaya PublishingHouse, 2009

2. Azhar Kazmi, Business Policy and Strategic Management- Tata McGraw-Hill,New Delhi. 3. Sukul Lomash and P.K.Mishra, Business Policy and Strategic Management,Vikas

Publishers 4. N.S.Gupta, Business Policy and Strategic Management - Himalaya Publishing House 5. Glueck, William F.,Jauch,R. Lawrence- Business Policy and Strategic Management ,

Frank Bros. & Co. 2008. 6. cherunilam, Francs Business Policy and Strategic Management – Himalaya Publishing

House 7. Upendra Kachru : Strategic Management Concepts and Cases, Excel 8. R..M.Srinivasa Rao, Management Policy and Strategic Management – Himalaya

Publishing House 9. Hugh McMillan- Strategic Management, Oxford University Press. 10. Budhiraja, S.B. and Athereya, MB.Cases in Strategic Management, Tata McGraw-Hill,ND 11. Hax A.C and Majluf, N.S. Strategic Management, Englewood Cliffs, New Jersey, Prentice

Hall of India. 12. Mathur U.C. Strategic Management, Macmillan. 13. Gupta, Strategic Management, Premtice Hall ofIndia. 14. Charles W.L.Hill and Gareth R.Jones, Strategic Management: An Integrated Approach,

Wiley India, New Delhi. 15. Jayartnam, Strategic Managemet - Himalaya Publishing House

40

FM 4-1:FINANCIAL DERIVATIVES Objective: The objective of this paper is to impart the students the knowledge of new products and strategies being developed at the fast rate in order to cope with the changing environment and to handle and manage risks in financial markets. Unit–I: Introduction to Financial Derivatives – Meaning and Need – Growth of Financial Derivatives in India – Derivative Markets – Participants – Functions – Types of Derivatives – Forwards – Futures – Options – Swaps – The Regulatory Framework of Derivatives Trading in India. Unit–II : Features of Futures – Differences Between Forwards and Futures – Financial Futures –Trading – Currency Future – Interest Rate Futures – Pricing of Future Contracts – Value at Risk (VaR) –Hedging Strategies – Hedging with Stock Index Futures – Types of Members and Margining System in India – Futures Trading on BSE & NSE. Unit–III: Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts – Call Options – Put Options – Trading Strategies Involving Options – Basic Option Positions – Margins – Options on stock Indices – Option Markets in India on NSE and BSE. Unit–IV: Option Pricing – Intrinsic Value and Time Value – Pricing at Expiration – Factors Affecting Options pricing – Put-Call Parity Pricing Relationship – Pricing Models – Introduction to Binominal Option Pricing Model – Black Scholes Option Pricing Model. Unit – V: Swaps – Meaning – Overview – The Structure of Swaps – Interest Rate Swaps – Currency Swaps – Commodity Swaps – Swap Variant – Swap Dealer Role – Equity Swaps – Economic Functions of Swap Transactions – FRAs and Swaps. (Case Studies are Compulsory) Suggested Books:

1. Hull C.John, “options, Futures and Other Derivatives”, Pearson Educations Publishers.

2. David Thomas. W & Dubofsky Miller. Jr.,Derivatives Valuation and Risk Management, Oxford University, Indian Edition.

3. N.D.Vohra & B.R.Baghi, Futures and Options, Tata McGraw-Hill Publishing Company Ltd.

4. Red Head: Financial Derivatives: An Introduction to Futures, Forward, Options” Prentice Hall of India.

5. David A. Dubofsky, Thomas W.Miller, Jr.: Derivatives: Valuation and Risk Management, Oxford University Press.

6. Sunil K.Parameswaran, “Futures Markets: Theory and Practice” Tata-McGraw-Hill Publishing Company Ltd.

7. D.C.Parwari, Financial Futures and Options, Jaico Publishing House. 8. T.V.Somanathan, Derivatives, Tata McGraw-Hill Publishing Company Ltd.

41

FM 4-2:STRATEGIC FINANCIAL MANAGEMENT Objective: The objective of this paper is to stress the importance of strategy in the modern world of finance. Unit-I: Introduction: Meaning, Nature and Scope of strategic financial management, Financial Goals and Strategy – corporate strategy vs. financial strategy-Shareholder Value Creation (SCV): Market Value Added (MVA) – Market-to-Book Value (M/BV) – Economic Value Added (EVA) – Managerial Implications of Shareholder Value Creation. Unit-II: Financial Strategy for Capital Structure: Leverage Effect and Shareholders’ Risk – Capital Structure Planning and Policy – Financial Options and Value of the Firm – Dividend Policy and Value of the Firm. Unit-III: Investment Strategy: Techniques of Investment Appraisal Under Risk and Uncertainty – Risk Adjusted Net Present Value – Risk Adjusted Internal Rate of Return – Capital Rationing – Decision Tree Approach for Investment Decisions – Certainty and Equivalent Method- Sensitivity Analysis Technique- Evaluation of Lease Vs Borrowing Decision. Unit-IV: Merger Strategy: Theories of Mergers – Horizonal and Conglomerate Mergers – Merger Procedure – Valuation of Firm – Financial Impact of Merger – Merge and Dilution Effect on Earnings Per Share – Merger and Dilution Effect on Business Control. Unit-V: Takeover and Turnaround Strategies: Types of Takeovers – Negotiated and Hostile Bids – Takeover Procedure – Takeover Defenses – Takeover Regulations of SEBI – Turnaround Strategies - Corporate restructuring-Distress Restructuring Strategy – Sell offs – Spin offs – Leveraged Buyouts. (Case Studies are Compulsory) Suggested Books:

1. Coopers & Lybrand, Strategic Financial: Risk Management, Universities Press (India) Ltd.

2. Robicheck, A, and Myers, S., Optimal Financing Decisions, Prentice Hall Inc.

3. James T.Gleason, RiskL The New Management Imperative in Finance, A Jaico Book.

4. Van Horn, JC, Financial Management and Policy, Prentice Hall. 5. Prasanna Chandra, Financial Management Theory and Practice, Tata

McGraw Hill. 6. Weston JF, Chung KS & Heag SE., Mergers, Restructuring & Corporate

Control, Prentice Hall. 7. Pandey IM, Financial Management, Vikas. 8. Shiva Ramu, S., Corporate Growth through Mergers & Acquisitions,

Response Books ( A Division of Sage Publications). 9. Khandawalla, PN, Innovative Corporate Turnarounds, Sage Publications.

42

FM 4-3: MANAGEMENT OF FINANCIAL SERVICES Objective: To give a brief idea about the financial system and the different aspects of the system so as to give the students, knowledge about various services and their use as an investment and risk management tools. Unit-I: Structure of Financial System: Role of Financial System in Economic Development. – Financial Markets And Financial Instruments- Role Of SEBI- Functions Of Stock Exchanges- Listing – Formalities- Financial Service Sector Problems And Reforms. Unit-II: Introduction to Financial Services: Concept, Nature And Scope Of Financial Services; Regulatory Frame Work Of Financial Services- Growth Of Financial Services In India; Merchant Banking – Meaning And Types – Responsibilities Of Merchant Banker; Role Of Merchant Bankers In Issue Management- Regulations Of Merchant Banking In India, underwriting guidelines. Unit-III: Fund based financial services: Venture Capital- Growth of Venture Capital in India- Financing Pattern under Venture Capital- Legal Aspects and Guidelines for Venture Capital, Leasing- Types of Leases- Evaluation of Leasing Option Vs Buying Option. Mutual Funds- Concept And Objectives, Functions And Portfolio Classification, Organization And Management, Guidelines For Mutual Funds, Working Of Public and Private Mutual Funds In India. Unit-IV: Fee based financial services: Credit Rating- Meaning-; Functions- Debt Rating System of CRISIL, ICRA and CARE, Factoring, Forfeiting and Bill Discounting- Types of Factoring Arrangements- Factoring in Indian Context; Debt Securitization- Concept and Application- De-Mat Services- Need and Operations- Unit-V: Marketing of financial services- New challenges- special features of service marketing- basic bricks for marketing strategies- need for meeting global competition- customer satisfaction- Role of NSDL and CSDL. (Case studies are compulsory) Suggested Books:

1. L.M. Bhole, Financial Institutions and Markets, Tata Mc Graw Hill. 2. V.A. Avdhani, Marketing Of Financial Services, Himalaya Publishers,

Mumbai. 3. Vasant Desai, Indian Financial System, Himalaya Publishers. 4. Benton E.G., Financial Intermediaries An Introduction; 5. Edminister R.D. Financial Institutions, Markets and Management. 6. Verma J.C. A Manual Of Merchant Banking 7. West Lake. M, Factoring. 8. N. Vinayakan, A Profile Of Indian Capital Market. 9. Meir Khan- Financial Institutions and Markets, Oxford Press.

43

FM 4-4:CORPORATE GOVERNANCE AND BUSINESS ETHICS

Objective: This course exposes the students to the various concepts of corporate Governance and Business Ethics and provides an in depth study of various issues there under. Unit-I: Corporate Governance-Concept-Meaning-Scope-Need-Corporate Governance Mechanism-Corporate Governance and Stake Holders-Investors Protection-Obligations to Investors-Obligation to employees-Obligation to Customers-Managerial Obligation-Obligation to Government-Corporate Governance and value maximization. Unit-II: Historical Perspective of Corporate Governance: World Bank on Corporate Governance-OECD-Principles –Mc Kinsey Survey on Corporate Governance- Sarbanes- Oxley Act 2002-Indian Committee and Guidelines and Corporate Governance-Naresh Chandra Committee- Narayana Murthy Committee- JJ Irani Committee – Kumar Mangalam Birla Committee-The confederation of Indian Industries initiatives-SEBI initiatives-Corporate Governance Practices in India. Unit-III: Corporate Governance and role of Board of Directors: Role of Board –Governance issues relating to the Board-The role of Directors –Independent Directors-Clause 49 of Listing Agreement- Directors remuneration-Corporate Governance reporting and best practices. Unit-IV: Corporate Governance and Role of Audit Committee-Role ,Duties and responsibilities of Auditors-Corporate Governance and Internal Auditors- Cost Audit Methodology- Quality Audit- Naresh Chandra Committee report on Corporate Audit and Governance. Unit-V: Corporate Governance and Business Ethics: Meaning- Scope-Need for Business Ethics-Roots of Unethical behaviour-unethical issues-Corporate Governance and Ethics-The Indian Context-Corporate Social reposnsibility-Meanng-Scope-Corporate Governance and CSR-Social responsibility and Indian Corporations. Corporate Governance and regulators role-SEBI-The future of Corporate Governance in India. (Case studies compulsory) Suggested Books:

1. A.C Fernando, Corporate Governance Principles, Policies and Practices-Pearson Education, New Delhi.

2. Dr.Singh, Corporate Governance Global Concepts and Practices. 3. ICSI, Corporate Governance -Modules of Best Practices. 4. Report on Corporate Excellence on a sustained basis, Dr. M.R.Rao,

Director, IIMB.

44

HUMAN RESOURCE MANAGEMENT (SPECILISATION PAPERS)

HR 3-1: HUMAN RESOURCE PLANNING AND DEVELOPMENT

Objective: The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning and development in organizations. Unit–I: Basics Of Human Resource Planning – Concept, Objectives, Significance, Factors affecting HRP; Macro Level Scenario of Human Resource Planning; Relevance of Career planning and Succession Planning to HRP. Unit–II: Organizational HRP: Process of HRP - Stock Taking, Work force flow mapping, Age and Grade Distribution Mapping; Model and Techniques of Manpower Demand and Supply forecasting. Behavioral factors in HRP – Wastage Analysis. Retention, Redeployment and Exit strategies. Unit–III: HRD – Objectives, Functions of HRD Professionals, Challenges, Developing HR strategies – HRD System Design Principles. Career Planning and Development. Unit–IV: HRD interventions; HRD Culture and Climate, HRD trends and practices in various sectors in India Unit– V: Management Training and Development: Role, responsibilities and challenges to training managers; Training Climate and pedagogy; Developing Training modules. Training Need Analysis, Competency based Training, Training evaluation. (Case Study is Compulsory) Suggested Readings:

1. Bhattacharya D.K, Human Resource Planning, Excel Books, 2006. 2. Dwivedi.R.S, HRD In Indian Entrepreneurs, Galgotia Publications, 2005. 3. Rao.T.V, Readings in HRD, Oxford & IBH, 2005. 4. Randy L Desimore, Jon M Werner & Harris, Human Resource

Development, Cenage Learning India Pvt.Ltd.,Delhi, 2006. 5. Rao T.V. et al, Alternative Approaches & Strategies of HRD, Rawat

Publications, 2006. 6. Srividhya S & Balakrishnan L.Dr., Human Resource Development,

Himalaya Publishing House, 2007. 7. Tripathi P.C., Human Resource Development, Sultan Chand, 1999. 8. Lynton R.P.& Pareek U , Training for Development, Vistaar Publications,

2006. 9. Bhatra B.S & Batra G S , Human Resource Development, Deep & Deep

Publications, 2001.

45

HR 3- 2: LEGAL FRAMEWORK IN HUMAN RESOURCE MANAGEMENT

Objectives: The objective of the course is to expose the students to the legal environment in regulating Management of Human Resources and to equip them with the necessary tools to apply the law to a given set of facts. Unit– I: Genesis, Scope, and Importance of Labour Legislation. Principles of Labour Legislation, Classification of Labour Laws, Impediments in Implementation, International Labour Organisation and its Influence on Labour Legislation in India, Changing role of Legal framework relating to Labour in India. Unit-II: Factories Act – 1948, Contract Labour (Regulation and Abolition) Act-1970, A.P Shops and Establishments Act-1988. Unit-III: Payment of Wages Act, 1936, Minimum Wages Act, 1948, Payment of Bonus Act-1965 The Workmen’s Compensation Act, 1923. Unit–IV: Industrial Employment (Standing Orders) Act, 1946, Industrial Dispute Act-1947. Unit–V: Employee State Insurance Act, 1948, The Employees’ Provident Fund Act, 1952,The Payment of Gratuity Act, 1972, Maternity Benefit Act, 1961. (Case Law is Compulsory) Suggested Books :

1. P L Malik, “Handbook of Labour and Industrial Law”, Lucknow Eastern BookCompany, 2009.

2. I.A.Saiyed, Labour Law , Himalaya Publishing House, 2009. 3. A.M.Sharma, “Industrial Jurisprudence andLabour Legislation”, Himalaya

Publishing House, 2008. 4. Singh, “Labour Laws for Mangers”, Excel Publications, 2007. 5. Bakshi S , “Industrial Relations and Labour Laws”, Galgotia Publications,

2005. 6. Srivastava, “Industrial Relations & Labour Laws”, Vikas Publications,

2003. 7. A.M.Sharma, “Industrial Relations conceptual and Legal Framework”,

Himalaya Publishing House, 2002. 8. Mishra S.N., “Labour and Industrial Laws”, Central Law Publications, Allah

bad, 2001. 9. Arora R, Labour Law, Himalaya Publishing House, 2000. 10. Goswami V.G.Dr., Labour and Industrial Laws, Central Law Publications,

1999.

46

HR 3-3: COMPENSATION AND WELFARE MANAGEMENT.

Objective: To orient the students with the concepts and calculations related to compensation management and to facilitate learning the related concepts of labour welfare and social security. Unit–1: Compensation: Wage and Salary policies in Organisation: Role of HR Department in wage and Salary Administration, Payroll Administration. Executive Remuneration Components: Base Salary, Annual Bonus, Long Term incentives, Perquisites. Recent Trends in Executive Remuneration in Indian Organisations and MNCs. Unit-II: Compensation structure- Components of wage, CTC, Pay scales. D.A, Calculation of Variable Dearness Allowance (DA), Bonus, Provident Fund, Gratuity, ESI, Compensation in case of accidents. Unit–III: Labour Welfare: Definition, Scope, Objectives, Importance, Origin and Development. Agencies of Labour Welfare – Government, Employers, Voluntary Organisations, Trade unions & International Labour Organisation (ILO). Unit–IV: Employee welfare programmes – Statutory & Non – Statutory, Intramural & Extramural. Labour welfare policy – Evaluation, Feedback and Revision. Unit–V: Social Security – Concept, Scope, Social Assistance & social insurance, Development of Social Security in India. Labour Administration – Central and State Labour Machinery in India, Labour Administration in Andhra Pradesh. (Case Study is Compulsory) Suggested Readings:

1. Barry Gerhart and Sara L. Rynes, Compensation, Sage Response Books. 2. Bhagoliwala T.N, “Economics of Labour and Industrial Relations”. 3. Barber: Recruiting Employees, Sage Publications, New Delhi, 1997 4. C.B Mamoria. & Doshi S.L, “Labour Problems and Social Welfare”. 5. Hendorson, Richard I. Compensation Management: Rewarding

Performance, 6. Englewood Cliffs, Prentice Hall of India., Ninth Edition. 7. Michael Armstrong, Employee Reward, Universities Press (India) Ltd. 8. Proctor: Skill acquisition and Human Performance, Sage Publications,

New Delhi, 1999. 9. Saxena R.C, “Labour Problems and Social Welfare” 10. Townley: Refraining Human Resource Management, Sage Publications,

New Delhi, 1997. 11. Thomson, R and Mabey, C. Developing Human Resources, Oxford,

Butterworth Heinemann. 12. A.M.Sarma, Understanding Wage Systems, Himalaya Publishing House,

2008.

47

HR 3- 4: MANAGEMENT OF INDUSTRIAL RELATIONS

Objectives: To understand the interaction pattern among Labour, Management and State and build awareness on critical issues in Industrial Relations. Unit–I: Industrial Relations: Concept, Objectives, and Components of IR – Government, Employer, Employee, Scope and Significance. Approaches to IR – Dunlop, Marxist, Gandhian. Industrial Relations in the emerging scenario. Unit—II: Trade Unionism in India - Evolution, Structure & Management of Trade Unions. Trade Union Act, 1926 – Objective, Functions, Registration, Funding, Recognitions. Problems in Trade Unions. Employer’s Organizations in India, Changing Role of Trade Unions in the Context of Liberalization. Unit– III: Promotion of Harmonious Relations: Concept, Scope and Consequences of Industrial Disputes – Prevention of Industrial Disputes. Employee Grievance and Discipline - Meaning, Grievances Redressal Machinery, Code of Discipline, Misconduct, Discipline in Industry, Measures for dealing with Indiscipline. Unit– IV: Collective Bargaining: Process, Issues to CB, and Prerequisites for effective CB. Industrial Democracy - Concept, Workers’ Participation Schemes in India – Works Committee, Joint Management Councils, Shop Councils, Unit Councils, Worker Director. Unit– V: Settlement of Disputes – Conciliation, Arbitration, and Adjudication. Industrial Relations in U.S.A, U.K, China. (Case Study is Compulsory) Suggested Readings:

1. Arun Monappa, “Industrial Relations”, Tata McGraw Hill, 2007. 2. B.D. Singh, “Industrial Relations”, Excel Books Sinha, “Industrial

Relations”, Pearson 3. Education, 2004. 4. C B Mamoria & S.V. Gankar, “Dynamics of Industrial Relations”, Himalaya 5. Publishers , Fifteenth Edition. 6. E A Ramaswamy, “Managing Human Resources”, Oxford University

Press. 7. M.Arora, “Industrial Relations” , Excel Publications, 2007. 8. M Marchington , “ Managing Industrial Relations”, Tata McGraw Hill, 9. N.G Nair & L. Nair, “Personnel Management & Industrial Relations”,

S.Chand 10. R.S. Davar, “Personnel Management & Industrial Relations”, Vikas. 11. Report of the National Commission on Labour : Govt. of India 12. A.M.Sarma, “Industrial Relations”, Himalaya Publishing House, 2007. 13. P.R.N.Sinha, I.B.Sinha, S.P.Shekhar,” Industrial Relations,Trade Unions

and Labour Legislation”, Pearson Education, 2006.

48

HR 4-1: CONTEMPORARY HUMAN RESOURCE MANAGEMENT

Objective: To equip the students with the changing trends and perspectives of Human Resource Management There by probing their minds towards a practical approach in dealing with people at workplace. UNIT-I: Changing environment of HRM in the globalised economy, Emerging challenges and prospects -Managing Global Diversity, Gender Diversity, HR in IT & IT Enabled services and SEZs. UNIT–II: Human Resource Acquisition: Human Resource Inventory, HR Architecture, E-Recruitment, Right sizing-Significance and Methods, Alternatives to Redundancy, Delay ring, UNIT–III: Knowledge Management – dealing with Knowledge workers, Workers attitudes towards KM. Talent Management-strategies, Mentoring, New people management (NPM). UNIT–IV: Human Problems at workplace: Handling Difficult people – Problem Employee, Deadwood, Plateaued Employees. Management of Stress: causes of Stress, Individual and organizational consequences of Stress, coping with stress. Absenteeism: Types, Causes, Measures to reduce absenteeism. Managing Work-life Balance – Role of Employers, Government, Unions. UNIT–V: Technology and HR Interface: HRIS, HR issues in Outsourcing – BPO, ERP, TQM and Business Process Re - engineering, Creating Learning Organization, E-Learning, Emotional Intelligence, Intellectual Capital, and HR Audit. (Case Study is compulsory) Suggested Readings:

1. Biswajeet Pattnayak, “Human Resource Management”, Prentice hall of India New Delhi

2. C.B. Mamoria, S.V. Gankar, “ Personnel Management text and cases”, Himalaya Publications 2009

3. Cynthia D. Fisher & Lyle F. Schoenfeld, “Human Resource Management”, Wiley India, New Delhi.

4. P.L.Rao, “ Comprehensive Human resource management”, Excel Books 2004

5. Jyothi, “Human Resource Management”, Pearson Education, New Delhi. 6. Lawrence Kleiman, “Human Resource Management”, Wiley India, New

Delhi. 7. P. Subba Rao, “Essentials of human resource management”, Himalaya

Publications 2009. 8. Ramaswamy, “Managing Human Resources – A Contemporary”, Oxford

University Press.

49

HR 4-2: INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Objective: To equip the students with the changing trends and perspectives of International Human Resource Management there by probing their minds towards a international approach in dealing with people at workplace. UNIT-I: Introduction to IHRM, Reasons for going global, Approaches to IHRM, Difference between IHRM and Domestic HRM, the Challenges of International Human Resource Management. HRM in USA, UK, Japan, China and Europe UNIT-II: Cross Cultural Theories, Global Human Resource Planning, Recruitment, Selection and staffing in international context. UNIT-III: International Compensation: Objectives and key components of international compensation, incentives and rewards, compensation practices in MNCs. Performance Management System in MNCs. UNIT-IV: Training and development in international context- methods of training adopted, process of repatriate and expatriate management development in MNCs, Global leadership development, process of repatriation. UNIT- V: Industrial Relations at Global Level: IR Scenario in Global Organizations – Role of Trade Unions at International Level –forms of industrial democracy in MNCs, conflict resolution strategies adopted. (Case Studies are Compulsory) Suggested Readings:

1. Anne-Wil Harzing & Joris Van Ruyoss eveldt (eds.), International Human Resource Management – Sage Publications, New Delhi.

2. C.S.Venkata Ratnam, “Globalisation and Labour Management Relations”, Sage, New Delhi .

3. Peter J.Dowling: International Human Resource Management, Excel Publications, Fourth Edition.

4. P.L Rao, International Human resource Management, Excel Books. 5. K Aswathappa, Sadhna Das, “International Human Resource

Management”, 6. Mc Graw Hill Companies 7. Lawrence Kleiman, “Human Resource Management”, Wiley India, New

Delhi. 8. Tony Edwards, “International Human Resource Management”, Chris

Rees, Pearson Education 9. Tayeb, “International HRM”, Oxford University Press, 2005. 10. Evans, Pucik, Barsoux, “The Global Challenge- Framework For

International Human Resource Management”, Tata McGraw-Hill Irwin. 11. S.C.Gupta, “Text Book of International Human Resource Management”,

Macmillan Publications, 2006.

50

HR 4- 3: PERFORMANCE MANAGEMENT SYSTEM Objective: To orient the students with the concepts related to performance appraisal. To facilitate learning related to performance management for employees. Unit–I: Performance Management: Concept, Objectives, Scope, and Emerging Significance of PMS. Performance Management System Cycle - Performance Planning, Performance Monitoring and Coaching, Performance Measurement and Team Work, Performance linked Reward and Development plan. Unit–II: Goal Setting and Performance Targets; Performance Planning – Linking individual and team goals to organizational goals. Performance Analysis – Objectives, Factors Influencing Performance Analysis; Key Result Areas, Key Performance Areas, Key Performance Indicators. Unit–III: Performance Measurement: Modern Methods of Performance Appraisal – 360 -Degree Appraisal, Behaviourally Anchored Rating Scales (BARS), Self Appraisal, Assessment Centers, Potential Appraisal, Balance Score Card, HR Score Card. Unit–IV: Enhancing Employee Performance: Employee Counseling – Need, Process, Forms of Counseling, and Pre – requisites for effective Counseling. Performance Review Counseling (PRC). Unit–V: Enhancing Employee Performance: Competency Mapping - Identification of Skill Gap, Annual Stock Taking. Mentoring Employee Development, Rewards and Recognition, Team Performance. (Case Study is Compulsory) Suggested Readings:

1. Aswathappa. K, “Human Resource Management”, Himalaya Publishing House. 2. David Wade and Ronad Recardo, “Corporate Performance Management”, Butter

Heinemann, New Delhi, 2002 3. G. K. Suri, “ Performance Measurement and Management”, Excel Publications 4. Michael Armstrong & Angela Baron, “Performance management, The New

realities”, Jaico Publishing House, New Delhi, 2002. 5. Prem Chadha, “Performance Management”, Macmillan India, New Delhi, 2003. 6. T.V. Rao, “Performance Management and Appraisal Systems”, Sage

Publications. 7. V.S.P.Rao, “Human Resource Management”, Excel Books, Second Edition,

2006. 8. G.K.Suri, C.S.Venkata Ratnam, N.K.Gupta, “Performance Measurement and

Management”, Excel Publications, 2004. 9. R.K.Sahu, “Performance Management System”, Excel Books, 2007. 10. L.M.Prasad, “Human Resource Management”, Sultan Publications. 11. Rao.T.V, “Appraising and Developing Managerial Performance”, Excel Books.

51

HR 4- 4:STRATEGIC HUMAN RESOURCE MANAGEMENT

Objective: The objective of this paper is to develop Strategic perspective the functions of Human Resource Management in the organizations. Unit–I: Strategic HRM: Concept, Scope, Evolution, Linking Business Strategies and HR Strategies. The Human Resource Environment – Technology and Organization Structure – Management of Diversity – HR Outsourcing – Global Competition – Global Sourcing of Labour. Unit–II: Strategic role of HRM - HR for Competitive Advantage- Planning and Implementing Strategic HR policies, HR Strategies to increase firm performance. Unit–III Strategic Responses of Organizations –Strategic Role of HR Planning – Selection of Employees – work force utilization and employment practices-dealing with employee surpluses/ shortages-Career Paths for Technical Professionals. Unit–IV: Strategic Compensation Systems - Establishing Pay Plans and Pay Periods, Compensation trends. Compensation and Employee Development. Strategically Oriented Performance Management Systems, Unit–V: Strategic Approach to Industrial Relations – Social Dialogue, Negotiation Skills, Dealing with Unions for Working towards Harmonious Relations. (Case Study Compulsory) Suggested Readings:

1. Anuradha Sharma, “Strategic Human Resource Management”, An Indian perspective, Sage Response Books.

2. Charles R.Greer, “Strategic Human Resource Management”, Pearson Education, New Delhi.

3. Gregory Dess and Allex Miller, “Strategic Management”, 4. Michael Armstrong, “Strategic HRM”, Kogan page, London 5. Nadler, “Competing by Design” , Oxford University Press 6. Ramaswamy, “Managing Human Resources – A Contemporary”, Oxford

University Press. 7. Srinivas R.Kandula, “Strategic Human Resource Development”, Prentice

Hall of India, New Delhi. 8. K.Prasad, “Strategic Human Resource Management”, MacMillan

Publications, 2008. 9. Minakshi Kishore, “Strategic Human Resource Management”, Wisdom

Publications, 2007.

52

INTERNATIONAL BUSINESS (SPECIALISATION PAPERS)

IB 3- 1: FOREIGN TRADE MANAGEMENT

Unit – I: Global Trade: Direction and Composition of World Trade, Direction and Composition of India’s Foreign Trade– India’s Trade policy, Changes over time. GSTP Rules. Unit – II: EXIM Policy - Objectives – Facilities & Restrictions; Significance of Exports & Imports to Nation’s Progress; Export Potential of Services – Export Potential of Select Commodities; Textiles, Agricultural Products, Marine Products, Floriculture, Readymade Garments, Engineering Goods, Leather Products, Gems & Jewelry; Export Prospects in Various Countries. Unit – III: Export Management: Export Finance and Credit; Role of DGFT. Types of exporters-manufacturer exporter, merchant exporter, EOUs, EPZ/SEZ/FTZ – Role and Significance; Export Trading Houses – Star & super Star Trading Houses; Export Incentives. Unit – IV: Import Planning: Methods of Import Procurement – Global Tendering, Limited Tendering, Negotiated Procurement, Long-term Contracting; Foreign Exchange Regulations relating to Imports. Import finance – Instruments of financing, related procedures, Customs Clearance. Unit – V: Risk Management: Identification and Analysis of Risk in Import Operations, Management of Risk – Transit Risk, Exchange Risk – Risk in Export Operations, Credit Risk, Bank Guarantees and Quality control. (Case Studies are Compulsory) Suggested Books:

1. Acharya & Jain, Export-Export Procedures and Documentation, Himalaya Pub. House.

2. Asin Kumar: Export – Import Management, Excel Publications. New Delhi 3. D.C. Kapoor, Export Management, Vikas Publishing House Pvt. Ltd., New

Delhi. 4. Francis Cherunilam, International Trade and Export Management,

Himalaya Pub. House. 5. Export-Import Policy: Ministry of Commerce, Govt. of India, New Delhi. 6. Handbook of Export-Import procedures: Ministry of Commerce, Govt. of

India.

53

IB 3- 2: FOREIGN EXCHANGE MANAGEMENT

Unit-I: International financial environment, its implications to international business; meaning of foreign exchange, functions of foreign exchange markets, methods affecting international payment transactions in the foreign exchange market- spot, forward, futures, options swaps arbitrage. Unit-II: International monetary development: Gold standard, Bretton Woods system, Fixed exchange rate system, Flexible exchange rate system, convertibility of currency, pre requisites for a successful convertible system, International experiences. Unit-III: Exchange rate determination: Purchasing power parity theory, Balance of payment theory, monetary models. Exchange control- scope, objective of exchange control methods of exchange control, Foreign Exchange Management Act. Unit-IV: Currency exchange risk: types of foreign exchange risk, economic exposure, accounting exposure, Need for management of forex risk, strategies to manage exchange rate risks. Hedging. Unit-V: International Liquidity: Composition of reserves, adequacy of reserves, problems of international liquidity, role of IMF in liquidity management. (Case Studies are Compulsory) Suggested Books:

1. S.P.Srinivasan, B.Janakiram, International Financial Management, Wiley India, New Delhi.

2. V.Sharan, International Financial Management, 3rd Edition, Prentice Hall Of India.

3. A.K.Seth, International Financial Management, Galgotia Publishing Company.

4. Francis Cherunilam, International Economic Tata McGraw Hill, New Delhi, 2006.

5. D.M.Mithani, International Economics, Himalaya Publishing House, 2008. 6. P.G.Apte, International Financial Management, Tata McGraw Hill, 3rd

Edition. 7. Bhalla, V.K., International Financial Management, 2nd Edition, New Delhi,

Anmol, 2001. 8. V.A.Avadhani, International Financial Management, Himalaya publishing

House. 9. Bhalla, V.K., Managing International Investment and Finance, New Delhi,

Anmol, 1997. 10. Jain- International Financial Management, Mac Millan. 11. Thomas J.O’ Brien – International Financial Economics, Oxford.

54

IB 3- 3: EXPORT IMPORT PROCEDURES AND DOCUMENTATION

Unit – I: Documentation: Export-Import Controls; Types and Characteristics of Documents; Need for Documentation; Role of Documentation in Facilitating/Restricting Exports and Imports. ITC- HS codes. Unit – II: Export Documents: Nature of Export Contract, Main Elements of an Export Contract; INCO Terms- Significance; Features of Letter of Credit; Process of opening and Advising L/C: Type of L/C; UCPDC- Major Clauses. Unit – III: Export Credit Risk: Export Credit Risk Insurance- Concept, Importance; Role of ECGC; Coverage of ECGC- Standard Policy, Specific Policies, Financial Guarantees, Special Schemes; Risk Coverage- Political and Commercial Risks. Unit – IV: Marine Insurance: Concept- Significance in Export Import Management; Prerequisites; Types of Insurance, Coverage. Unit – V: Import Procedures: Provisions Relating to Import of Capital Goods, Customs Clearance for Import Cargo, Types of Customs duties, valuation rules, Purchase Contracts – Basic Elements, Import Licensing. (Case Studies are Compulsory) Suggested Books:

1. Export-import Policy: ministry of Commerce, Govt. of India. 2. Handbook of Export Import procedures: Ministry of Commerce,Govt of

India, Vol.I & II. 3. Ram, Paras – Export, What, Where and How: Anupam Publications, New

Delhi. 4. Acharya and Jain, Export –Import Procedure and Documentation. 5. Francis Cherunilam , International Trade and Export management,

Himalaya Publishing 6. Export-import procedures and Documentation by Justin Paul, Prentice hall

of India, New Delhi.

55

IB 3- 4: INTERNATIONAL BUSINESS LAWS

Unit – 1: Role of Contracts in International Commerce, Issues Effecting International Contracts, Trading Environment of International Business Laws like UNCTAD, United Nations Commission for International Trade Law (UNCITRAL). Unit – II: UNCITRAL Convention on International Sale of Goods, Formation, Performance and Frustration of Contract. Rights of the Buyer and Seller, Product Liability E C Directives, The Consumer Protection Act 1986. Unit – III: Intellectual Property Rights: Introduction of IPRs, International Regime of IPRs and Role of WIPO, Contemporary Issues Relating to Patents and Trade Marks, Geographical Indications. Unit – IV: International Commercial Dispute Resolution: Extra Judicial and Judicial Proceedings, Arbitration: International Arbitration – UNCITRAL Model Law, I.CK.CK., International Center for Settlement of Investment Disputes, Dispute Settlement under W.T.O. Unit – V: Agency Agreements: The nature of Contract of Agency, Rights and Obligations of Principal and Agent, Types of Agents, Exclusive Trading Rights. (Case Studies are Compulsory) Suggested Books:

1. Pamella Selman – Law of International Trade Text Book, Karla Shippey, International Contracts:

2. Drafting the International Sales Contracts, World Trade Press. 3. Schmitthoff’s: Law and Practice of International Trade, Sweet and Maxwell

Publications. 4. Jayashree Watel – Intellectual Property Rights, W.T.O. and Developing

Countries, Oxford Publications. 5. Schmitthoff’s – The Law and Practice of International Trade, Sweet and

Maxwell Publications. 6. Schmitthoff’s – The Law and Practice of International Trade, Sweet and

Maxwell Publications. 7. P.C.Roy and William Sheffiele alternate dispute resolution, Universal law

publishing Company. 8. Rahmatullah Khan, Law of International Transactions, N.M.Tripathi

Publications. 9. P.K.Goel, Business Law for Managers, Wiley India, New Delhi.

56

IB 4- 1: INTERNATIONAL TRADE LOGISTICS

Unit – I: Marketing Logistics: Concept, Significance and Objectives, Relevance of Logistics in International Business; System Elements; Key Logistics Functions, Supply Chain Management: Principles of SCM; Difference between SCM and Logistics; SCM for Improved Customer Service and Enhanced global Competitiveness. Unit – II: International Transportation: International Transport System, Choice of Mode – Rail, Road, Air and Sea – Evolution and Perspectives of Indian Shipping Industry; Problems UN Convention on Shipping, Freight Structure and Practices; Linear Operations; Tramp Operations, Chartering Principles and Practices – Air Transportation Advantages; Carrier-consignee Liabilities, Total Cost Concept. Unit – III: Ware Housing: Inventory Management – Concepts and Application; Significance and Types of Ware Housing Facilities; Total Cost Approach. Containerization: CPS and Inland Container Depots, Dry Ports, Multi Model Transportation and CONCOR; Problems and Prospects. Unit – IV: Role of Ports: Port Organization and Management Responsibilities of Port Trust, Growth and Status of Ports in India, Carriage of Goods – Legal Aspects; Port Services’ Pricing. Unit – V: Role of Intermediaries: Shipping Agents; C & F Agents, Ship Owner and Shipper Consultation Arrangements; Stevedores and Long Shore man – Freight Forwarders; Cargo Booking Centers; Terminal Operators. (Case Studies are Compulsory) Suggested Books:

1. Douglas M.Lambert, James R.Stock, Strategic Logistics Management, McGraw Hills, 1999.

2. Coyle, Bardi, Langley Jr. West, The Management of Business Logistics: West Publishing Co. 1996.

3. B.S.Sahay, Supply Chain Management in the Twenty First Century, Macmillan, 2000.

4. B.S.Sahay, SCM for global Competitiveness, Macmillan. 5. M.S.Ram, Shipping, Asia Publishing House. 6. J.Bes Baker & Howard Ltd., Chartering and Shipping Terms: Volume I. 7. Dr.H.B.Desi, Indian Shipping Perspectives, Anupama Publications. 8. Use of Maritime Transport Volume one: ESCAP, UN. 9. G.Raghuram et.al. Shipping Management: Cases and Concepts. 10. Alan M.Rugman – Oxford Handbook of International Business, Oxford

University Press.

57

IB 4- 2: INTERNATIONAL ACCOUNTING

Unit-I: International Dimensions of Accounting- Definition and Importance of International Accounting-Scope of International Accounting- Status of International Accounting in India. International Accounting Standards Board. Unit-II: Internationalization of Accounting Profession- Harmonization of Accounting Practices- Comparative analysis Between US GAAP, and IAS- Models of Uniformity in Accounting Unit-III: Accounting for Currency Translation-Need-Foreign Exchange and Procedural Issues-Practices Unit-IV: Transfer pricing- Definition- Evolution and Approaches to Transfer Pricing in International Business with special Reference to multinational corporations – Indian Experience. Unit-V: International Dimensions of Financial Reporting-Introduction – Transactional Reporting – Considerations Reporting Practices- Recent Changes- Indian Experience. (Case Studies are Compulsory) Suggested Books:

1. Dr.Shirin Rathore -International Accounting, Prentice Hall of India Pvt.Ltd., New Delhi.

2. FDC Choi and G.G.Mueller- An introduction to multinational Accounting’ (Prentice Hall, 1982).

3. Rueshhoff (Norlin G)- International Accounting and financial reporting 4. Shahorkh M. Suddagaran-International Accounting – A user Perspective,

Taxman India. 2000. 5. Richard E Baker, Valdean C.Lembke Thomases King-Advanced Financial

Accounting, McGraw-Hill Higher Education, Irwin, 2005. 6. Christopher Nobes & Robert Parker Comparative International

Accounting, Pearson Education, 2002, New Delhi.

58

IB 4- 3: INTERNATIONAL ECONOMIC INSTITUTIONS

Unit – I: World Bank: Genesis, Mission, goals, world bank group institutions, Governance at world bank, functions of IBRD, linkages with IMF & UNO. Unit – II: World Bank Affiliates: IDA (International Development Agency) IFC (International Finance Corporation) MIGA (Multinational Investment Guarantee Agency) ICID (International Center for settlement of Investment Disputes). Role & Significance of IDA, MIGA, ICID. Asian Development Bank. Unit – III: International Monetary Fund (IMF): Evolution, objectives of IMF, functions of IMF and its role in dealing with international liquidity problems. Organization & finances, Governance, lending facilities. Unit – IV: World Trade Organization: Establishment of W.T.O Organization Structure- functions of W.T.O – Principles of W.T.O Dispute Settlement Body and Trade policy Review Body. Effects of dumping on trading countries. Anti dumping measures. Unit – V: W.T.O Agreements: Trade Related Intellectual Property Rights (TRIPS), Trade Related Investment Measures (TRIMS) Multi Lateral Agreements on Investments, trade in services. UNCTAD- its role in trade development. (Case Studies are Compulsory) Suggested Books: 1. P.Krishna Rao: W.T.O. Text and Cases, Excel Publications. 2. M.B.Rao and Manjula Guru, W.T.O. and International Trade. 3. Francis Cherunilam, International Business, Himalaya Publications. 4. P.Subba Rao, International Business Text and Cases, Himalaya Publications. 5. Raj Agarwal, Business Environment.

59

IB 4- 4 CROSS CULTURAL BUSINESS MANAGEMENT

Unit – I: Concept of Culture for a Business Context; Brief warp up of organizational culture & its dimensions; Cultural Background of business stake-holders [managers, employees, share holders, suppliers, customers and others] – An Analytical frame work. Unit – II: Culture and Global Management: Global Business Scenario and Role of culture – A Frame work for Analysis; Elements & Processes of communication across cultures; Communication Strategy for / of an Indian MNC and Foreign MNC [ with 3 illustrations on each drawing from different geo economic and social contexts] & High performance winning Teams and Cultures: Culture Implication for Team Building Unit – III: Cross Culture – Negotiation & Decision Making: process of negotiation and Needed Skills & Knowledge Base – Over view with two illustrations from multi cultural contexts [India – Europe / India – US Setting, for instance]; International and Global Business Operations – Strategy Formulation & Implementation; Aligning Strategy. Structure &Culture in an organization Context Unit – IV: Global Human Resource Management- Staffing and training for Global Operations Developing a Global Management Cadre.. Motivating and leading: Developing the Values and behaviour necessary to build high- performance organization personnel [individuals and team included] Unit – V: Corporate Culture: The nature of organizational Cultures Diagnosing the As-Is condition: Designing the Strategy for a Culture Change Building: Successful Implementation of Culture Change Phase; Measurement of ongoing Improvement (Case Studies are Compulsory) Suggested Books:

1. International management: Managing Across Borders And Cultures.4th Ed.”Deresky Helen.” Prentice Hall India

2. The Secret of A Winning Culture: Building High- Performance Team. “ Esenn Drlarry, Rchildress John.” Prentice Hall India.

3. Revitalize your Corporate Culture: Powerful Ways To Transform Your Company Into A High – Performance Organization,” Cashby Franklin”, Prentice Hall India,

4. International Journal Of Cross Culture Management Publications.

60

SM 3- 1: COMPUTERS FOR MANAGERS

Objective: To create awareness about Computers and make the student well versed with MS-Office. Unit-I: Ms-Word: About office – Advantages of Office over WordStar – Creating and Manipulating Documents- Components of MS-Word Document - Mouse and Keyboard Operations – Menus - File, Edit, view, Insert, Format, Tools, Tables, Windows, Help - Commands – Toolbars – Word Standard Toolbar, Word Formatting Toolbar, Word Drawing Toolbar – WordArt - Mail merge – Macros – Recording macros. Unit-II: Ms-Excel: Introduction – Advantages of Excel over Lotus 123 - Navigation – Cell manipulation – Entering and Editing Text – Formulas – Dates – Alignment - Menus - File, Edit, View, Insert, Format, Tools, Data, Windows, Help – Toolbars – Standard, Formatting, Drawing – Graphs – Macros – Recording Macros. Unit-III: Ms-PowerPoint: Introductions - Menus - File, Edit, View, Insert, Format, Tools, Slideshow, Windows, Help – Toolbar - Standard, Formatting, Drawing – Navigation and Working with PowerPoint. Unit-IV: Ms-Access: Introduction – Definition of Database – Starting Access – Creating Database through Table Wizard – Creating New Table – Renaming Columns – Saving the Database – Relationships – Query – Form – Reports. Ms-Outlook Introduction – Application of Outlook – Menus - File, Edit, view, Favorite, Tools, Actions, help – Toolbars – Outlook today Standard, Inbox Standard, Calendar Standard, Contact Standard, Tasks Standard and Standard Toolbar – Working with Outlook – Start, Address book, Adding Contacts, Changing View, Finding, Filtering and Sorting Contacts, Calendar, Inbox. Unit-V : Tally:”Introduction – Tally- Features and Advantages – Posting the Entries into Ledger – Preparation of Final Accounts – Making Adjustments at the end of year. Practical: MS Office Suggested Books:

1. MS Office 2000 for Everyone – Sanjay Saxena – Vikas Publishing Housing PVT Ltd.

2. The Exploring Office 2003 – Robert.T Graver and Barber – PHI 3. Microsoft Office Word 2003 – Millhollon Murray – PHI 4. Tally9 – Dr.K.Kiran Kumar – Sri Laasya Publications. 5. Computer Accounting with Tally7.2 – Firewall Media – Firewall Publisher

61

SM 3 - 2 – ENTERPRISE RESOURCE PLANNING & MANUFACTURING EXECUTION SYSTEM

Objective: To create awareness about ERP technologies among the students and making them experts in selecting and implementing right ERP Package for their organization. Unit– I: Introduction to ERP: Overview of ERP – Introduction and Evaluation of ERP, Reasons for the Growth of the ERP-Market, Advantages and Disadvantages of ERP, Integrated Management Systems, ERP Architecture Unit–II: ERP Project Management – Project Team – Steering Committee, Project Manager, Functional Team, IS Team, Security Specialists, System Architect. Project Deliverables – System integration, Middleware Development, Forward and Reverse Engineering, ERP Infrastructure Planning, ERP Project Implementation Stages. Unit–III: Pre-Implementation Stage - Need Analysis, Competitive Environment Analysis, Gap Analysis, Cost Elements, Feasibility Analysis; ERP Modules – ERP Industries Verticals –– ERP Software – SAP, Baan, IFS, Oracle, People Soft - Comparisons of ERP Software – ERP Package Evaluation Criteria – Package Life Cycle – Request for Information – Functional Requirement Specification – Request for Proposal – Vendor Selection – ERP Consultants. Unit–IV: Implementation Stage - Business Process Reengineering – Concepts, Re-engineering Options – Clean State Re-engineering, Technology Enabled Re-engineering -Process Improvement – BPR Steps – Modeling Business Process – Successful BPR –Organizational Readiness – Implementation Approaches. Post-Implementation Stage - Organizational Transformational Model of ES Success – Cross Functional, Organizational and Industrial Impacts. Measuring Business Benefits. Unit–V: Manufacturing Execution System - General overview of MES -Relationship of MES to the Enterprise Resource Planning - Functions of an MES system - Criteria for evaluation of MES products, choosing the right solution for your business - Steps for implementation of a successful MES strategy. Suggested Books:

1. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning, Macmillan India Ltd., Chennai 2005.

2. Altekar: Enterprise Resource Planning - Theory and Practice, PHI. 3. Alexis Leon, Enterprise Resource Planning, 10/E, TMH, 2008. 4. Vaman, Nathan, Jagan: ERP in Practice, TMH 5. Jurgen Kletti, Manufacturing Execution Systems: 2007. 6. Heiko Meyer, Franz Fuchs, Klaus Thiel Manufacturing Execution

Systems: Optimal Design, Planning and Deployment: TMH, 2009. 7. Micheal McClellan, Applying Manufacturing Execution Systems: CRC,

1997.

62

SM 3 – 3: E-COMMERCE Objective: To equip students with the knowledge of IT tools and their application in the various business processes for better performance. Unit-I: INTRODUCTION: Meaning of E-Commerce, E-Business and E-Marketing; Evolution of E-Commerce, E-Commerce vs. Traditional Commerce, Infrastructure for E-Commerce – Internet and Web Technologies, Multimedia and Digital Video; Media Convergence and On-line publishing. Unit-II: E-COMMERCE BUSINESS MODELS: Business-to-Business (B2B): Business to Consumer (B2C); Other Models – E-business Storefronts, Infomediary, Trust Intermediary, E-business Enablers and Infrastructure Providers/Communities of Commerce. Unit-III: E-COMMERCE – APPLICATION: Supply Chain Management – Definition, Different Categories and Models of SCM, Elements of SCM; Procurement; On-line Marketing and Advertisement. Unit-IV: ELECTRONIC DATA INTERCHANGE AND ELECTRONIC PAYMENT: EDI – Meaning, EDI Applications in Business; Types of E-payments – E-Cash or Digital Cash, E-Cheques, Credit Cards, Smart Cards, E-Wallets and Debit Cards; Unit-V: E-SECURITY: E-Security Issues – Hacking, Spoofing and Viruses; Network Security and Transaction Security; Security Measures – Firewall, encryption and Digital Signature; Cyber Crimes and Cyber Laws – IT Act, 2000. Suggested Books:

1. Efrain Turban, Jae Lee Kavid King and H.Michael Chung: Electronic Commerce: A Managerial Perspective, Pearson Education, 2006.

2. Parag Diwan: e-commerce, Excel Publishers, 2002. 3. Henry Chan, Raymond Lee, Thraram Dillon, Elizabeth Chang – E-

Commerce, Wiley, 2008. 4. C.S.V.Murthy, E-commerce, Concepts, Models, Strategies, Himalaya

Publishing House, 2004. 5. C.S.Rayudu, E-Commece, E-Business, Himalaya Publishing House,

2004. 6. Steve Hedley – Statutes on IT & E-Commerce, Oxford University Press. 7. Ravi Kalakota and Andrew B.Whinston: Electronic Commerce; A

Manager’s Guide, Pearson Education, 2005. 8. Gurvinder Singh Rachhpal Singh, Kalyani Publishers, 2004. 9. Kenneth C. Laudon, Carol Guercio traver – E-Commerce, Pearson, 2008.

63

SM 3- 4: PROJECT MANAGEMENT

Objective: The objective of the course is to equip the students with general project management techniques as well as the software management techniques. Unit-I: Introduction – Definitions – classifications – project risk – scope- Project management – definitions – overview – project plan – management-principles applied to project management – project management life cycles and uncertainty - PERT and CPM. Unit-II: Cost concepts in project management (Direct and Indirect Cost) - Crashing network - resource leveling and resource smoothing - Application of Project Management in Decision-making process. Unit-III: Project Control, time and cost control, Project quality control, information reporting system. Unit-IV Software Project Management – SDLC techniques – Software Management Process Framework – Lifecycle phases – Model Based Software Architecture: A Management Perspective, A Technical Perspective. Unit-V: Check Points of the process – Project Organizations and Responsibilities – Project Control and Process Instrumentation – Future Software Project Management. Suggested books:

1. Beenet P Lientz, Kathyn Prea Project Management – for 21st Centrury- - Academic Press, 1995.

2. David I Cleland, Project management - - McGraw Hill International Edition, 1999.

3. Gopalakrishnan, Project Management– McMillan India Ltd, 1993. Harry-Maylor, Project Management -, Pearson Publication, 2006.

4. Walker Royce, Software Project Management –, 8th Edition, Pearson, 2010.

5. Joel Henry, Software Project Management –Pearson, 2008.

64

SM 3 - 5: KNOWLEDGE MANAGEMENT Objective: To Acquaint the Students with the Developments, Techniques and Tools in the emerging area of Knowledge Management, and how a knowledge-based organization can plan, design and implement a Knowledge Management System to support its Business strategy and derive competitive advantage. Unit– I: Introduction to Knowledge Management - Knowledge Society - from Data to Information to Knowledge - Drivers of Knowledge Management - Intellectual Capital - KM and Learning Organizations - Creating the Knowledge Edge - Knowledge Management Road Map. Unit–II: Knowledge Management System Life Cycle (KMSLC) -Infrastructural Development and Deployment - Leadership, Measurement and Refinement- Role of Chief Knowledge Officer (CKO). Unit– III: Analyzing Business Environment: Knowledge Audit and Analysis – Designing KM - Team Designing, Developing and Deploying KM System- – Creating KM System Blue Print - Implementation, Capture, Store and Sharing. Unit–VI: Leveraging Existing Infrastructure - Designing the KM Infrastructure - Aligning Knowledge Management and Business Strategy – Measuring the Performance of Knowledge Work. Unit- V: Applications of KM-E-Commerce, CRM, TQM- Cross Functional Areas –Finance, Marketing, HR; Managing Knowledge Workers. Suggested Books:

1. Awad, Knowledge Management, Pearson Education, New Delhi 2. Barnes, Knowledge Management System, Thompson Learning, New

Delhi 3. A.Thodhathri Raman, Knowledge Management, Excel Books, New Delhi 4. Mattison, Web WW and Knowledge Management, Tata-McGraw Hill 5. Amrit tiwana,'The essential guide to knowledge management,' 6. Pearson education-2001. 7. Ratnaja Gogula, Knowledge Management: A New Dawn- ICFAI-2002,

Hyd. 8. Ratan Reddy B, Knowledge Management: Himalya Publishing House. 9. Sudhir Warier, Knowledge Management: Vikas Publishing House.

65

SM 4- 1: INFORMATION SECURITY MANAGENMENT

Objective: The objective of the course is to make students aware of importance of security, different issues in information security and implementing security. Unit-I: Introduction to Information Security: The History of Information Security- Security -Critical characteristics-NSTISSC-Components of IS- SDLC-SSDLC-Security Professionals & organization, The Need for Security Business Needs -Threats& Attacks Unit-II: Legal, Ethical, and Professional Issues in Information Security Law and Ethics in Information Security- Types of Law- International Laws and Legal Bodies- Policy Vs Law- Ethics and Information Security- Codes of Ethics and Professional Organizations Risk Management Overview- Risk Identification- Assessment- Control Strategies- Selecting a Risk Control Strategy- Risk Management Discussion Points- Documenting Result- Recommended Practices in Controlling Risk Unit–-III: Planning for Security-Information Security Policy, Standards, and Practices- Continuity Strategies-Security Technology: Firewalls and VPNs-Physical Design- Firewalls- Protecting Remote Connections Unit- IV: Security Technology: Intrusion Detection, Access Control, and Other Security Tools Intrusion Detection Systems (IDS s)- Honey Pots, Honey Nets, and Padded Cell Systems- Scanning and Analysis Tools- Access Control Devices Unit– V: Physical Security, Physical Access Controls- Fire Security and Safety- Failure of Supporting Utilities and Structural Collapse- Interception of Data- Mobile and Portable Systems- Special Considerations for Physical Security Threats Information Security Maintenance. Security Management Models- The Maintenance Model Suggested Books:

1. Michael E. Whitman and Herbert J. Mattord ,Principles of Information Security –third edition

2. Mark Merkow and Jim Breithaupt,Information Security Principles and Practices -Pearson Education

3. Information Security –an overview-PHI-NIIT.

66

SM – 4 -2: DECISION SUPPORT SYSTEMS

Objective: This course deals with mainly model building for decision situations in functional areas of management like, finance, marketing, production, planning and control etc. As such the emphasis is on model building and using a computer as a tool. Unit-I: Information System Concepts – Information Requirements – Designing information Outputs - Open systems and closed systems - Conversion of open system into a closed system - Cost aspects involved in building a Decision Support System. Unit-II: Decision Support Systems – Characteristics – MIS Vs DSS – Frame work for DSS - Framework for the Decision-making Processes – Levels of Management – Values Affecting Managerial Decisions – Approaches to the Decision-making Processes – Mathematical and Statistical Models in DSS. Unit-III: Systems Meaning and Design – Flexibility Study, Techniques of Information Gathering – Systems Analysis – Logical Design and Physical Design of Information Systems. Systems Implementation – Systems Maintenance. Unit-IV: Effective Planning with DSS – Quantitative Models their Role Applications – Applications of DSS in Marketing, Production and Inventory – Role of Computers in DSS. Unit-V: Model, Why we Model-Overview of UML, Software Development Life cycle, Diagrams class Diagram, Object diagram, Use case diagram, Sequence diagram, Collaboration diagram, state chart diagram, Activity Diagram. Practical: UML Suggested Books:

1. Turban, E. et. al., 2001, “Decision Support System and Intelligent System”, 6th edition, Prentice Hall International.

2. Mallach, E.G., 2000, “Decision Support System and Data Warehouse System”, McGraw Hill.

3. Sauter, V.L., 1997, “Decision Support Systems: An Applied Managerial Approach”,

4. John Wiley and Sons. George Marakas, Decison Support Systems, Prentice-Hall, 2001.

5. Larissa T. Moss and Shaku Atre, Business Intelligence Roadmap: The Complete

6. Project Lifecycle for Decision-Support Applications, Addison-Wesley 2003.

7. V.S.Janakiraman, K.Sarukesi, 2006, “Decision Support Systems”, Eastern Economy Edition.

8. The Unified Modelling Language User guide by Grady Boreh, James Rumbaugh, Ibar Jacobson, Pearson Education(LPE).

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SM 4- 3: INTERNET TECHNOLOGIES HTML Objective: The objective of the course is to make students aware of the Internet Technologies their use in business organizations and to equip them with HTML and Web design methods. To provide Internet Technology complete overview of the workings of the Internet. Unit-I: Basics of networks-topologies-layers in networking-switches-Bridges-Routers-Gateways--Types of networks-History of internet-internet-Administration and ownership of Internet-Types of connections Unit-II: Addressing schemes-types of addressing-IP address-domain name-DNS-URL-world wide web-origin ,basics and purpose of WWW-web page & operations to be performed on web pages. Unit-III: Browsers-types of browsers-features of browsers-tool bar-menu bar-cookies-ie key board shortcuts,Email-Email Vs Postal Mail-Applications and working of E mail-manipulations on an email Unit-IV: FTP-Telnet-Internet Chat HTML-Introduction- Art of designing a website-Hypertext and HTML Unit-V: Title-headers-paragraphs-breaking pages into divisions-line breaks-font style-using images-links-applying & formatting styles-lists-tables-frames-forms-scripts Practicals : HTML Suggested Books:

1. Mastering Internet-Second Edition by Sanjeev Gupta-Shameena Gupta 2. Learn Internet By R.K Goel 3. Internet & Web Technologies by Raj Kamal-Tata McGraw-Hill 4. HTML for the world wide web-Elizabeth Castro-Pearson Education

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SM 4- 4: RELATIONAL DATA BASE MANAGEMENT SYSTEMS Objective: To Introduce Participants to the Concepts of Database and to discuss the various Database Models, Hierarchical, Network and Relational. Also to introduce them to the Development and Use of Database. Unit– I: Database: Introduction, DBMS, Applications, Database Systems Vs File Systems - Database Users and Administrators – Types of DBMS –- Introduction to RDBMS, EF Codd Rules, Client / Server Architecture, Distributed Processing. Unit–II: Entity Relationship Modeling: Entities, Attributes, Relationships, Mappings, Dependency Constraints and Notations. – Concept Design with the ER Model – Data base Languages- DDL, DML, DTL, DQL. Unit–III: Relational Data Model: Operations on tables, Constraints, Advantages of Relational Model, Integrity Rules, Representing Relational Database Schemas. Relational Database Design - Database Design, Anomalies – Insertion, Deletion and Update anomalies Unit– IV: Normalization, Objectives of Normalization, Various Normal Forms –1NF, 2NF, 3NF, BCNF, 4NF Decomposition Process, Mapping ER model into Relational Structures. Unit–V: SQL - Form of Basic SQL Query – Examples of Basic SQL Queries – Introduction to Nested Queries – Correlated Nested Queries Set – Comparison Operators – Aggregative Operators – NULL Values – Comparison Using Null Values – Logical Connectivity’s AND, OR and NOT– Impact on SQL Constructs – Outer Joins – Disallowing NULL – Transaction Support in SQL . Practical: SQL Suggested Books:

1. Raghuramakrsina, Database Management Systems, PHI 2. G.W. Hansen and J.V. Hansen: Database Management and Design, PHI,

2007 3. Panneerselvam, R.: Database Management Systems, PHI 4. Shah Nilesh: Database Systems using Oracle: a simplified guide to SQL

and PL/SQL, PHI. 5. Narang Rajesh : Database Management Systems, PHI 6. Majumdar, A.K.; Bhattacharyya, P.: Introduction to Database

Management Systems, TMH. 7. Alevis Leon & Mathewis Leon: Database Management Systems, VIKAS. 8. Rob P and Coronel C (2004) Database systems: design implementation

and Management, 6th Ed, Course technology. 9. Hoffer L.A., Prescott M.B. and McFaddenF.R. (2005) Modern 10. Database Management Systems, 7th edition, PHI.

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SM 4 –5: BUSINESS INTELLIGENCE USING DATA MINING (BIDM)

Objective: To get exposed to the related business intelligence service opportunities that exist and practical understanding of the key methods of classification, prediction, reduction and to decide when to use which technique, and to gain the intellectual capital required to provide business analytics services Unit-I: Introduction: Data mining, Uses of Data Mining, core ideas in Data Mining, Supervised and Unsupervised Learning, Steps in Data Mining, Building a Model, Introduction to XL minor tool and its applications, Exploratory data analysis: Data pre-processing, Visualization, Variable reduction, principle component analysis, Unit-II : Supervised learning - Classification and Prediction: Judging classification and, predictive performance, multiple linear regression, Model selection Regression using the Predicting the Price of Used Toyota Corolla Automobiles; and/or the airfare prediction case for new routes Unit-III: Simple Classification Schemes: Introduction, The Navie Rule, Naïve Bayes, K-Nearest Neighbors – Classification and Regression trees prediction, measuring purity, Evaluating Performance Unit-IV: Logistic Regression: Introduction, Logistic Regression Model, Evaluating Classification Performance, Evaluating goodness of Fit- Logistic regression for more than Two Classes. Unit-V: Affinity Analysis: Association Rules: Introduction, Discovering Association Rules- Generating Candidate Rules-Selecting Strong Rules. Practicals: XLMINOR Suggested Books:

1. Galit Shmueli, Nitin R. Patel and Peter C.Bruce, “Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner” Wiley, 2008

2. Adriaans.P and Zantinge.D, “Data Mining” Pearson Education, 2002. 3. M.Kamber and j. Han, Morgan Kaufmann Data Mining Concepts and

Techniques 2003. 4. “Introduction to Business Intelligence and Data warehousing” by

IBM Preintice Hall, 2004 5. Required Software: We will make extensive use of Microsoft Excel and

data mining software called XLMiner, which is an Excel add-in.