Guy Kawasaki Play to Win and

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“Play to win and win to play. Playing to

win is one of the finest things you can do.

It enables you to fulfill your potential. It

enables you to improve the world and,

conveniently, develop high expectations

for everyone else too. And what if you

lose? Just make sure you lose while trying

something grand. Avinash Dixit, an

economics professor at Princeton, and

Barry Nalebuff, an economics andmanagement professor at the Yale School

of Organization and Management, say it

this way: “If you are going to fail, you

might as well fail at a difficult task. Failure

causes others to downgrade their

expectations of you in the future. The

seriousness of this problem depends on

what you attempt.” In its purest form,

winning becomes a means, not an end, to improve yourself and your competition.

Winning is also a means to play again. The unexamined life may not be worth living,

but the unlived life is not worth examining. The rewards of winning – money, power,

satisfaction, and self-confidence – should not be squandered. Thus, in addition to

playing to win, you have a second, more important obligation: To compete again to

the depth and breadth and height that your soul can reach. Ultimately, your greatest

competition is yourself.”He continues:

“Obey the absolutes. Playing to win, however, does not mean playing dirty. As you

grow older and older, you will find that things change from absolute to relative.

When you were very young, it was absolutely wrong to lie, cheat, or steal. As you get

older, and particularly when you enter the workforce, you will be tempted by the

’system’ to think in relative terms. ‘I made more money.’ ‘I have a nicer car.’ ‘I went

on a better vacation.’ Worse, ‘I didn’t cheat as much on my taxes as my partner.’ ‘I

just have a few drinks. I don’t take cocaine.’ ‘I don’t pad my expense reports as much

as others.’ This is completely wrong. Preserve and obey the absolutes as much as you

can. If you never lie, cheat, or steal, you will never have to remember who you lied

to, how you cheated, and what you stole.”

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Palo Alto High School Baccalaureate Speech 6/11/95

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Guy Kawasaki Play to Win and