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Tweet This: Leveraging social media for change & other issues
Liz Guthridge May 3, 2011 for ACMP
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Topics
! What? – The conference – The social media landscape
! So what? ! Now what?
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#acmp11 #acmp2011 #acmp #changethatmatters
@lizguthridge
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Mega themes
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Resiliency
Continual learning
Courage to speak up and act
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Communication themes
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Listen, engage, & call to act
Use social media & videos
Photo by Daniel Bachuber
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What’s going on?—Poll
Who’s in the room?
• With a smartphone?
• On LinkedIn?
• On Facebook?
• On Twitter?
Have you posted or checked email within:
• 5 minutes? • 30 minutes? • 60 minutes? • 120 or more minutes?
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personal use
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What’s going on? —Trends
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Work and play anywhere
Changing norms, expectations, & voices
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What’s going on? —Trends
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Brain science Bite-sized info for snack culture
Connect and merge
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What’s going on?—Opposing forces
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By mahler711 By ourielohayon
Dinosaurs
Dictators
Devices
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So what?
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Focus on Social
Tools to: Connect
Collaborate Accelerate
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So what?—Poll
What are you doing?
! Using 140-character descriptors?
! Including new voices?
! Listening to and tracking conversations?
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organizational use
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So what?
1. Improve clarity
Clarity
Transparent
Bigger Circle Urgent
Listen & Learn
5 ways to leverage social media for change
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So what?
3 ways to support organizational change
1. Amplify
2. Engage
3. Transform
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Amplify
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More grass roots tactic than formal for now
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Engage
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David vs. Goliath in the market
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Transform
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Internal tool and salesforce.com product
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So what?
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Implications for change agents
Wael Ghonim, Google Good ideas come from everywhere; nobodies are now
somebodies
Leaders engage &
show passion
Frequent iterations
based on data
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Now what?
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• Strategy & tactics
• Policy*
Actions
• Roles • Prompting
Discipline • Technology • Community
organizers
Resources
* http://socialmediagovernance.com/policies.php
Lack of technology? No excuse to stay in tar pits.
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Now what resources?
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For all resources
http://connectconsultinggroup.com/acmp/
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Now what?—Poll
Do you have:
! Social media policy?
! Stated objectives with metrics?
! Leader coaching/support?
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organizational use
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What to expect next?
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More informed decision making
More mobility
Are you ready?
Increased activism
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Now what? Strategy session
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Discuss navigating your own path to lead change successfully
Email me by Friday, May 20: [email protected]
45-minute free session