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Network Cultures: clouds, openness, piracy and belonging.
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[email protected] Consumer and Internet Workshop
UOC, IN3Barcelona, 10 January 2011
Beyond Internet and Mass Media...
(…)
Network Society
Answer? Understand we are living in a… (Manuel Castells)
Networked Communication
Answer? Understand we are no longer living Mass Communication… (Gustavo Cardoso)
Instituto Universitário de Lisboa
But also what beyond mediation?ofonia, Português, Língua portuguesa, Cultura Lusófona)
What Mediation?
Self Mass Communication (Castells)
Multimedia Interpersonal Communication
One to Many Mediated Communication
Mass Communication
This is our mediated Communication
Self Mass Communication+
Multimedia Interpersonal Communication
+ One to Many Mediated
Communication +
Mass Communication =
Networked Communication
non mediated face to face
(…)
[email protected] Instituto Universitário de Lisboa
It depends, both probably…and also prosumers…and, of course, still audiencesortuguês, Língua portuguesa, Cultura Lusófona)
Users or Participants?
a space where
the “user” and “audience” meet
giving rise to the “participant”
(Roger Silverstone)
when it happens mediation changes
our media diets change
http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet
media matrixes change
i.e.our shared representations
new media systems develop
where the “participant” has a new central role
the participant as distributor
the participant as innovator
the participant as classificator (of experience)
News, Fiction, Opinion and Commercials
From Media to People or…
Instituto Universitário de Lisboa
It’s all about the people…”the media are no longer the message”
In the 70’s, McLuhan argued that
the media is the message—
TV
Castells, in the turn of the century suggested that we should think of
“the message being the media”
WEB+TV
Eco, around the same time, suggested:
“the media precedes the message”
WEB+TV
When the message is remixed by the people…
Its all about the people…when they remix the messages using facebook, twitter, orkut, “television”, radio, press, cinema, p2p, video, games, machinima, blogs, music…
Instituto Universitário de Lisboa
The People are the message…
Instituto Universitário de Lisboa
And Communication is Networked…
And the consumer changes its practises and representations on media consumption...
Gustavo Cardoso, 2011
