GURU NANAK DEV UNIVERSITY AMRITSARgndu.ac.in/syllabus/201617/ECOBUS/B VOC RETAIL MANAGEMENT S… · GURU NANAK DEV UNIVERSITY AMRITSAR ... nature, purpose, scope, importance and functions,

FACULTY OF ECONOMICS & BUSINESS

Syllabus

For

BACHELOR OF VOCATION (B.Voc.)(RETAIL MANAGEMENT)

(Semester: I – IV)

Session: 2016–17

GURU NANAK DEV UNIVERSITYAMRITSAR

Note: (i) Copy rights are reserved.Nobody is allowed to print it in any form.Defaulters will be prosecuted.

(ii) Subject to change in the syllabi at any time.Please visit the University website time to time.

1Bachelor of Vocation (B.Voc.)

Retail Management (Semester System)

SEMESTER-I

Paper Code Paper Title Theory Practical MarksBVRM 101 Communication Skills in English- I 50 - 50BVRM 102 Punjabi Compulsory/

wZ[Ybh gzikph (Basic Punjabi)50 - 50

BVRM 103 Fundamentals of Management 50 - 50BVRM 104 Basics of Retail Management 50 - 50BVRM 105 Computer Practical –I (MS Office) 50 25 75BVRM 106 Computer Applications in Retail 50 - 50BVRM 107 Lab on Retail Selling Skills - 75 75

Total 300 100 400

SEMESTER-II

Paper Code Paper Title Theory Practical MarksBVRM 201 Communication Skills in English- II 35 15 50BVRM 202 Punjabi Compulsory/

wZ[Ybh gzikph (Basic Punjabi)50 - 50

BVRM 203 Retail Shopper Behaviour 50 - 50BVRM 204 HR in Retail Operations 50 - 50BVRM 205 Managerial Economics 50 - 50BVRM 206 Computer Practical –II(MS Office) 50 25 75BVRM 207 Training Project - 75 75

Total 300 100 400


Retail Management (Semester System)

SEMESTER-III

SEMESTER-IV

Paper Code Paper Title Theory Practical MarksBVRM 401 Supply Chain Management 50 - 50BVRM 402 Merchandising Management 50 - 50BVRM 403 Entrepreneurship Development 50 - 50BVRM 404 Database Management System 50 - 50BVRM 405 Business Ethics 50 - 50BVRM 406 Lab On E-Retailing and Retail

Information System50 25 75

BVRM 407 Store Operations–II - 75 75* Environmental Studies – II(Compulsory)

50 - 50

Total 300 100 400

*Note :- This Paper marks are not included in the total marks.

Paper Code Paper Title Theory Practical MarksBVRM 301 Principles of Accounting 50 - 50BVRM 302 E-Commerce 50 - 50BVRM 303 Stores Layout & Design 50 - 50BVRM 304 Retail Logistics Management 50 - 50BVRM 305 Health & Safety Management Issues In

Retail50 - 50

BVRM 306 Computer Applications-Tally& Internet 50 25 75BVRM 307 Store Operations-I - 75 75

* Environmental Studies – I(Compulsory)

50 - 50

Total 300 100 400


Retail Management (Semester-I)

BVRM 101: Communication Skills in English-ITime: 3 Hours Max. Marks: 50

Course Contents:

1. Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes andassociated comprehension; Reading for direct meanings; Reading for understanding concepts,details, coherence, logical progression and meanings of phrases/ expressions.

Activities:a) Active reading of passages on general topicsb) Comprehension questions in multiple choice formatc) Short comprehension questions based on content and development of ideas

2. Writing Skills: Guidelines for effective writing; writing styles for application, resume,personal letter, official/ business letter, memo, notices etc.; outline and revision.

Activities:a) Formatting personal and business letters.b) Organising the details in a sequential orderc) Converting a biographical note into a sequenced resume or vice-versad) Ordering and sub-dividing the contents while making notes.e) Writing notices for circulation/ boards

Suggested Pattern of Question Paper:The question paper will consist of five skill–oriented questions from Reading and WritingSkills. Each question will carry 10 marks. The questions shall be phrased in a manner thatstudents know clearly what is expected of them. There will be internal choice whereverpossible.

10x5=50 Marksi) Multiple choice questions on the language and meanings of an unseen passage.ii) Comprehension questions with short answers on content, progression of ideas,

purpose of writing etc. of an unseen passage.iii) Personal letter and Official/Business correspondenceiv) Making point-wise notes on a given speech/ technical report OR

Writing notices for public circulation on topics of professional interestv) Do as directed (10x1= 10 Marks) (change of voice, narration, combination of 2 simple

sentences into one, subject-verb agreement, using appropriate tense, forms of verbs.

Recommended Books:

1. Oxford Guide to Effective Writing and Speaking by John Seely.2. English Grammar in Use (Fourth Edition) by Raymond Murphy, CUP



BVRM 102: gzikph (bkiawh)

;wK L 3 xzN/ e[b nze L 50gkm-eqw ns/ gkm-g[;seK

1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj),(;zgkH vkH ;fszdo f;zx, gq'H wfjzdo f;zx pBt?s), r[o{ BkBe d/t:{Bhtof;Nh, nzfwqs;o.b/y L gjhnk gqd{FD, Go{D j`fsnk d/ d/F ftu, Bkoh Fesh, tksktoDh gqd{FDns/ wB[`y, J/v} L fJe rzGho ;zeN.

2H nksw nBksw (;zgH ;[fjzdo pho ns/ tfonkw f;zx ;zX{)(gq'H w'jB f;zx, nzfwqsk gqhsw, fFt e[wko pNkbth, ;[oihs gkso, gkF)r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.

3H g?oQk ouBk4H g?oQk gVQ e/ gqFBK d/ T[`so.5H (T)gzikph X[Bh ftT[_s L T[ukoB nzr, T[ukoB ;EkB s/ ftXhnK, ;to, ftnziB,

;[o.(n)GkFk tzBrhnK L GkFk dk Ne;kbh o{g, GkFk ns/ T[g-GkFk dk nzso, gzikph

T[gGkFktK d/ gSkD-fuzBQ.6H wks GkFk dk nfXnkgB

(T) gfjbh GkFk d/ s"o T[`s/(n) d{ih GkFk d/ s"o T[`s/

nze–tzv ns/ gohfyne bJh jdkfJsK:

1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze2H nksw nBksw L ;ko, ftFk-t;s{, gq;zr ;fjs ftnkfynk, ebk g`y 10 nze3H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 05 nze

fejk ikt/ .

4H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[`so. 05 nze5H Bzpo 5 T[s/ fd`sh ftnkeoD d/ nkXko ’s/ toDBkswe gqFB. 10 nze6H Bzpo 6 ftu wks GkFk d/ gfjbh GkFk ns/ d{ih GkFk ti'_

nfXnkgB, wjZst ns/ ;wZf;nktK pko/ uko gqFB g[`S/ ikDr/,fiBQK ftu'_ ftfdnkoEh B/ d' dk T[`so d/Dk j't/rk. 5%2=10 nze



BVRM 102: mu~FlI pMjwbI(In lieu of Punjabi Compulsory)

;wK L 3 xzN/ e[b nzeL 50

gkm-eqw

1H g?_sh n`yohl g?o fpzdh tkb/ toD ns/ g?o ftu g?D tkb/ toD, brK wksoK2H brkyo (fpzdh, fN`gh, n`Xe)3H (T) ftFokw fuzBQK dh tos'_,

(n) BKt, gVBKt, fefonk, ftF/;D, fbzr ns/ tuB

nze tzv s/ g/go ;?No bJh jdkfJsK

1H g?_sh n`yoh dh pDso ns/ soshp Bkb ;zpzfXs gqFB. 10 nze(d' gqFBK ftu'_ fJè eoBk j't/rk)etor, utor, stor, Ntor nkfd ;zpzXh gqFB g[`fSnk ik;edk j?. g?o ftu g?D tkb/ toD ns/ brK wksoK dh tos'_ Bkb;zpzfXs gqFB (d' ftu'_ fJè eoBk j't/rk) 10 nze

2H fpzdh, fN`gh ns/ n`Xe dh tos'_ ;zpzXh gqFB 10 nze

3H (T) ftFokw fuzBQK dh tos'_ ;zpzXh gqFB 10 nze(n) BKt gVBKt, fefonk, ftF/FD ns/ fbzr tuB ;zpzXh w[`Ybh

fe;w d/ gqFB (d' ftu'_ fJè eoBk j't/rk) 10 nze



BVRM 103: FUNDAMENTALS OF MANAGEMENT

Time: 3 Hours Max. Marks: 50

Note: The question paper covering the entire course shall be divided into three sections.Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length. Fourquestions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus. Thecandidates will be required to attempt any two questions. Each question will carry 10 marks.The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions numbering 6,7,8 and 9 will be set by the examinerfrom Part-II of the syllabus. The candidates will be required to attempt any two questions.Each question will carry 10 marks. The total weightage of the section shall be 20 marks

PART-I

Management: Meaning and definition, nature, purpose, scope, importance and functions,Management as art, science and profession, management as a social system, concept ofmanagement, administration and organization, principles of management, scientificmanagement.

Planning: Meaning, significance, types of plans, nature, elements: objectives, policies, rules,procedures, methods, programmes, strategy, decision making.

Organizing: Meaning, nature and purpose of organization forms of organization: line,functional and line and staff, formal and informal organization.

PART-2

Staffing: Meaning, nature and functions of HRM, manpower management, factors affectingstaffing, recruitment, selection, training and development, performance Appraisal: need andprocess.

Directing: Motivation: meaning, nature, importance, types, and theories of motivation: Mc.Gregor’s, Maslow and Herzberg. leadership: meaning, nature, styles.

Coordination: Principles and techniques, difference between coordination and cooperation.

Controlling: Meaning, nature, importance, scope, principles, prerequisites, steps, limitationsand techniques.



SUGGESTED READINGS:

1. Robbins, S.P., &Coulter, M.K., Management, Pearson Education Inc., New Delhi.

2. Gupta, Meenakshi, Principles of Management, Phi Learning Pvt. Ltd., New Delhi.

3. Koontz, h., Weihrich, h., &Aryasri, A.R., Essentials of Management, Tata McGraw-hill,

New Delhi.

4..Prasad L. M., Principles and Practices of Management , Sultan Chand and Sons



BVRM 104: BASICS OF RETAIL MANAGEMENT

Time: 3 Hours M. Marks: 50

Note: The question paper covering the entire course shall be divided into three sections.Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length. Fourquestions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus. Thecandidates will be required to attempt any two questions. Each question will carry 10 marks.The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions numbering 6,7,8 and 9 will be set by the examinerfrom Part-II of the syllabus. The candidates will be required to attempt any two questions.Each question will carry 10 marks. The total weightage of the section shall be 20 marks

PART IIntroduction to Retailing, Importance of retailing in economy, Scope of Retailing, Evolutionof Retail Environment, The Wheel of Retailing-The Accordian Theory, Emerging Trends inRetailing, Career options in retailing, Retail Structure in India.Retail Strategic Planning and Operation Management, Retail Financial Strategy, TargetMarket Selection and Retail Location, Store Design and Layout, Visual Merchandising andDisplays.

PART-IIMerchandise Planning, Buying and Handling, Merchandise Pricing, Retail CommunicationMix, Promotional Strategy, Retail Human Resources Management, Customer Service, TheGAPs Model, Customer Relationship Management.Retail Selling Skills: Pre-Check, Opening the Sale, Probing, Demonstration, Trial , CloseHandling Objections, Closing, Confirmations & Invitations. Retail Management InformationSystems, Legal and Ethical Issues in Retailing.

SUGGESTED READINGS:

1. Michael Levy, Barton Weitz,AjayPandit, Retailing Management, Tata McGraw Hill.2. Piyush Kumar Sinha and Dwarika Prasad Uniyal, Managing Retailing ,Oxford Dictionary

Press3. K.V.S. Madaan, Fundamental of Retailing, Tata MC Graw Hill 2009.4. Bajaj C, Tuli R., Shrivastava N.V., Retail Management,Oxford Dictionary Press.



BVRM 105: COMPUTER PRACTICAL-I (MS OFFICE)

Max. Marks: 75Theory: 50

Practical: 25

PART-I

MS WORDIntroduction to Word, Introduction to Parts of a Word Window - Title bar, Menu bar, Toolbar, the Ruler, Status area, Creating new document, Opening an existing document, To inserta second document into an open document, Editing a document, Deleting text, replacing text,moving and copying text, Page setup, Margins and gutters, Changing fonts and front size, Tomake text bold, italic or underline, Line spacing, Centering, right alignment and leftalignment, Page breaks, Headers and footers, Putting page numbers in headers and footers.Saving documents - naming word document, saving in different formats, saving on differentdisksSpell checker, Printing. Tables - Creating a table using the table menu, entering and editingtext in tables, selecting in tables (adding rows, changing row heights, deleting rows, insertingcolumns, changing columns and cell width). Borders and shading, Templates and wizards,Working the graphics, Drawing objects, Using frames, position objects, Mail merge.

PART- II

MS–POWER POINTIntroduction to Ms Power Point, Power Point Elements – Templates, Wizards, Views andColor Schemes, Exploring Power Point Menu - Opening and Closing Menus, Working withDialog Boxes. Adding text, adding title, moving text area, resizing text boxes, addingart.Starting a new slide, starting a Slide show, Saving Presentation, Printing Slides, DifferentViews. Formatting text formatting - Changing format with a new layout, using a pick lookwizards to change format, Alignment of Text, Working with text spacing. Enhancing textFormatting - Using Bullets, Changing text font and size, Selecting text style, effect and color,Picking up and applying styles, Creation of Graphs, Displaying slide show and adding multi–media.

SUGGESTED READINGS:

1. Windows Based Computer Courses, Rachhpal Singh &Gurvinder Singh.2. Information Technology, Hardeep Singh &Anshuman Sharma.3. Office Complete, BPB Publications.



BVRM 106: COMPUTER APPLICATIONS IN RETAIL

Time: 3 hours Max. Marks: 50

Note: The question paper covering the entire course shall be divided into three sections.

Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length. Fourquestions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus. Thecandidates will be required to attempt any two questions. Each question will carry 10 marks.The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each questionupto five pages in length. Four questions numbering 6, 7, 8 and 9 will be set by the examinerfrom Part-II of the syllabus. The candidates will be required to attempt any two questions.Each question will carry 10 marks. The total weightage of the section shall be 20 marks.

PART-I

Introduction to Information Technology, Evolution of IT Management, basics of informationsystem, Types of information System, Internet based Business Systems, Electronic Point ofSales-Hardware, Software and Automatic Identification and Data Capture (AIDC),ValueChain Reconstruction for E-Business, IT Management Challenges and Issues, DatabaseManagement System, network and telecommunications, Electronic Point Of Sales(EPOS),Approaches to EPOS ,modern electronic payment methods, Smart Cards, EPOSProducts and Suppliers,Managing Retail through Technology.

PART-II

Enterprise Resource Planning (ERP), information systems for supply chain management,Knowledge Management, Data Warehousing, Data Mining, Customers RelationshipManagement applications, e-tailing, Emerging retail technology and retail IT products andvendors ,E-Business ,E-Business Expectations and Customer Satisfaction.

SUGGESTED READINGS:1. Information Technology for Retail, Girdhar Joshi, Oxford Printing Press

2. Henry C.lucas.Jr., Information Technology-Strategic Decision Making for Managers,

John Wiley and Sons Private Limited, Singapore

3. Swapana Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company



BVRM 107: LAB ON RETAIL SELLING SKILLS

Max. Marks: 75

External examiner will be appointed by the University to conduct the practical byexamining the students in the lab and award marks.Week 1-3 (Theory)Personal Selling Skills: objectives of Personal Selling, Identifying the potential Customers,Receiving & Greeting, Ascertaining the needs and Arousing Interest.Process of Personal Selling, Handling Objections, Closing the Sale, Customer Follow up,Negotiation Strategies.Practical Training in LabWeek 4thBasic Hygiene• Tips on Basic Hygiene• Basic Health Care• How Hygiene affects Customers• Cleanliness of mind & BodyWeek 5thBasic Grooming• Dress Code• Decent Dressing• Hair Styling• Maintaining Neat & Pleasant LookWeek 6thManners &Ettiquettes• Body Language• Face & Body Expressions• Self Presentation• Voice ModulationsWeek 7th

Basic Communication Skills• Use of Words• Use of Signs• Communicating First Time with the Customers• Use of HandsWeek 8thCustomer Dealing• How to Build Patience• Developing Listening Skills• Humour in Conversation• Understanding the Customer Needs• Anger ControlWeek 9thConversational Skills Development on Phone• How to Make calls• Answering the Calls• Representing the Company• Following the Company’s Procedure



Week 10thStress Management• Handling Complaints• Handling Stress• Keeping Calm in Stress• Overcoming AnxietyWeek 11thSelf Introspection• Knowing Self• SWOT Analysis• Discovering own PersonalityWeek 12thRefreshing Knowledge• Building General Awareness• New Development in Retail• Enhancing Reasoning AbilitiesWeek 13thRole Playing• Admiring the Ideal• Role play• Real Life Clippings on RetailWeek 14thDeveloping Relationships• Memory Skills• Feedback from Customers• Giving Personal Attention


Retail Management (Semester-II)

BVRM 201: COMMUNICATION SKILLS IN ENGLISH

Time: 3 Hours Max. Marks: 50Theory Marks: 35

Practical Marks: 15Course Contents:1. Listening Skills: Barriers to listening; effective listening skills; feedback skills.

Attending telephone calls; note taking.Activities:a) Listening exercises – Listening to conversation, News and TV reportsb) Taking notes on a speech/lecture

2. Speaking and Conversational Skills: Components of a meaningful and easyconversation; understanding the cue and making appropriate responses; forms of politespeech; asking and providing information on general topics.The study of sounds of English, stressSituation based Conversation in EnglishEssentials of Spoken EnglishActivities:a) Making conversation and taking turnsb) Oral description or explanation of a common object, situation or conceptc) Giving interviews

Suggested Pattern of Question Paper:The question paper will consist of seven questions related to speaking and listening Skills.Each question will carry 5 marks. The nature of the questions will be as given below:-Two questions requiring students to give descriptive answers.Three questions in the form of practical exercises requiring students to give an appropriateresponse to a question, a proposal, a proposition, an invitation etc. For example, the papersetter may give a proposition and ask the students to agree or disagree with it or introduce acharacter giving invitations and ask the students to accept or refuse it etc.Two questions requiring students to transcribe simple words in IPA symbols, marking stress.

PRACTICAL / ORAL TESTINGMarks: 15

Course Contents:1. Oral Presentation with/without audio visual aids.2. Group Discussion.3. Listening to any recorded or live material and asking oral questions for listening

comprehension.Questions:

1. Oral Presentation will be of 5 to 10 minutes duration. (Topic can be given in advanceor it can be of student’s own choice). Use of audio visual aids is desirable.

2. Group discussion comprising 8 to 10 students on a familiar topic. Time for each groupwill be 15 to 20 minutes.

Note: Oral test will be conducted by external examiner with the help of internal examiner.



BVRM 202: gzikph (bkiawh)

;wK L 3 xzN/ e[b nze L 50gkm-eqw ns/ gkm-g[;seK

1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj)(;zgH vkH ;fszdo f;zx, g'qH wfjzdo f;zx pBt?s), r[o{ BkBe d/t :{Bhtof;Nh,nzfwqs;o, 2007b/y L ;kfjs s/ b'e ;kfjs, nZyK, nu/sB dk r[D s/ ;[Gkn, ezfgT{No ns/fJzNoB?̀N, wB[`yh nfXeko.

2H nksw nBksw (;zgH ;[fjzdo pho ns/ tfonkw f;zx ;zX{) (ejkDhnK)gmkD dh Xh (;[ikB f;zx), ;KRh ezX (;zs'y f;zx Xho), T[ikV (e[btzs f;zxftoe), x'NDk (w'jB Gzvkoh), dbdb (tfonkw f;zx ;zX{)r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.

3H Fpd-pDso ns/ Fpd ouBk L gfoGkFk, w[`Yb/ ;zebg4H Fpd Fq/DhnK5H g?oQk ouBk6H g?oQk gVQ e/ gqFBK d/ T[`so7H w[jkto/ ns/ nykD

nze–tzv ns/ gohfyne bJh jdkfJsK:

1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze2H nksw nBksw L ;ko, ftFk t;s{, gkso fusoD, ;kfjs ~ d/D 10 nze3-4H 3-4 Bzpo T[`s/ fd`sh ftnkeoD d/ nkXko s/ toDBkswe gqFB. 10 nze5H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 05 nze

fejk ikt/ .6H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[`so 05 nze7H Bzpo 7 ftu n`m nykD ns/ nZm w[jkto/ g[`S/ ikDr/, fiBQK ftu'_

ftfdnkoEh B/ gzi-gzi ~ tkeK ftu tos e/ noE ;gZFN eoB/ j'Dr/.5+ 5=10 nze



BVRM 202: mu~FlI pMjwbI(In lieu of Punjabi Compulsory)

smW: 3 GMty kul AMk: 50pwT – kRm

1. pMjwbI Sbd-bxqrsMXukq Aqy imSrq Sbdin`q vrqoN dI pMjwbI SbdwvlI 20 AMk

2. BwSw Aqy pMjwbI BwSw mu`FlI jwx pCwxgurmuKI ilpI dIAW ivSySqwvW 15 AMk

3. pMjwbI vwk bxqrswDwrn vwk: iksmWsMXukq vwk: iksmWimSrq vwk: iksmWpMjwbI vwkW dI vrqoN dy iviBMn smwijk pRsMg 15 AMk

XUint Aqy QIm

1. pMjwbI Sbd bxqr: sMXukq Sbd; smwsI Sbd (ijvyN lok sBw); dohry Sbd /duhrrukqI (ijvyN DUV DwV / Br Br), imSrq SbdW dI bxqr/isrjnw; AgyqrW rwhIN(ijvyN aup BwSw), ipCyqrW rwhIN (ijvyN rMglw), pMjwbI Sbd rcnw: pVnwvIN rUp,ikirAw/shwiek ikirAw dy rUp; in`q vrqoN dI pMjwbI SbdwvlI: ru`qW, mhIinAW, mOsmW,igxqI nwl sMbMiDq [

2. I. BwSw Aqy mwq BwSw dy mh`qv sMbMDI pRSnII. gurmuKI ilpI dIAW ivSySqwvW sMbMDI pRSn

3. pMjwbI vwk bxqr: krqw krm ikirAw; swDwrn vwk, ibAwnIAw, pRSnvwck,AwigAwvwck, sMXukq Aqy imsrq vwkW dIAW iksmW; suqMqr Aqy ADIn aupvwk; smwn(qy/Aqy) Aqy ADIn (jo/ik) XojkW dI vrqoN; pMjwbI vwkW dI vrqoN: iviBMnsmwjk/siBAwcwrk pRsMg; Gr ivc, bwzwr ivc, myly ivc, SoipMg mwl/isnmy ivc,ivAwh ivc, Dwrimk sQwnW ivc, dosqW nwl Awid[

AMk-vMf Aqy prIiKAk leI hdwieqW

1. pihly XUint iv~coN pMjwbI Sbd bxqr Aqy Sbd rcnw nwl sbMiDq 5-5 AMkW dy iqMnivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN iek-iek jW do-do AMkW dy Coty pRSnW ivckIqI jw skdI hY[ in`q vrqoN dI SbdwvlI nwl sbMiDq iek-iek AMk dy pMj (AwbjYkitv)pRSn pu~Cy jwxgy[ 20 AMk

2. dUsry XUint iv~c GkFk ns/ gzikph GkFk w[Ybh ikD gSkD nwl sMbMiDq 5-5 AMkW dy iqMnivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN ie~k-ie~k jW do-do AMkW dy Coty pRSnW iv~ckIqI jw skdI hY[ 15 AMk

3. qIjy XUint iv~c pMjwbI vwk-bxqr nwl sbMiDq 5-5 AMkW dy do ivhwrk pRSn pu~Cy jwxgy[AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw skdI hY[pMjwbI vwkW dI ivhwrk vrqoN nwl sbMiDq 5 AMkW dw iek pRSn pu~iCAw jwvygw, ijs ivcividAwrQI nMU iksy smwijk/siBAwcwrk pRsMg ivc vrqy jWdy pMj vwk ilKx leI ikhwjwvygw[pRSnW dI BwSw srl Aqy spSt r~KI jwvy[ 15 AMk



BVRM 203: RETAIL SHOPPER BEHAVIOUR


Note: The question paper covering the entire course shall be divided into three sections.Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length. Fourques- tions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus.The candidates will be required to attempt any two questions. Each question will carry 10marks. The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions numbering 6,7,8 and 9 will be set by the examinerfrom Part-II of the syllabus. The candidates will be required to attempt any two questions.Each question will carry 10 marks. The total weightage of the section shall be 20 marks

Part-I

Introduction to Shopper behaviour, Nature, Types of Shopper, Importance ofunderstanding shopper behaviour, Buying participants and their role.

Concepts and techniques for understanding the retail dynamics of customer, buyingdecision process for products.

Shopper decision making process, Need/problem recognition stages in retail buyingdecision process such as information search alternatives evaluation, brand choice/postpurchase dissonance, brand loyalty and motivation research concepts.

Part-II

Model of retail consumer behaviour personal, social and cultural influence on customer,understanding customer needs and motives.

Influence of social class on shopper behaviour groups, types of group & influence ofgroup opinion leadership, word of mouth communication.

Shopper needs and motives: - Importance, meaning and types. Motivation theories,perception, importance & meaning, elements of perception.

Shopper attitudes: - Meaning & Elements, attitude development process. Attitudemeasurement.

Customer Services in Retail, CRM.

SUGGESTED READINGS:

1. Retail Marketing by A. Siva Kumar.2. Patronage Behavior & Retail Management by Wiiliam R. Darden.3. Retail Marketing by Gary Akchurest.4. Cases in Retail management by R.K Srivastava.5. Consumer Behaviour by Wayne D.Hoyer&J.Maclnnis



BVRM 204: HUMAN RESOURCE IN RETAIL OPERATIONS


Note: The question paper covering the entire course shall be divided into three sections.Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length. Fourquestions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus. Thecandidates will be required to attempt any two questions. Each question will carry 10 marks.The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions numbering 6,7,8 and 9 will be set by the examinerfrom Part-II of the syllabus. The candidates will be required to attempt any two questions.Each question will carry 10 marks. The total weightage of the section shall be 20 marks.

Part -A

Introduction to Human Resource in retail operations, Importance, Scope, functions,Objectives. Evolution of the concept of Human Resource in Retail Operations, Long Runand Short Run Objectives of HR in Retail.

Planning for Human Resource, Organizational charts, Design for Retailer’s specificneeds.

Recruitment & selection, job analysis, Process of job analysis, Job specification, Methodsof job analysis.

Part –B

Placement, Induction & Internal mobility of human resource. Training of employees,Need for training, objectives and methods of training, evaluation, Commitment andMotivation of human resource.

Compensation management & grievance redressal, Compensation planning, wagesystems, factors influencing wage system, Employee turnover, Labour participation inmanagement.

SUGGESTED READINGS:

Retailing Management, Michael Levy and Barton Weitz, Mc Graw Hill, Irwin Retail Management: A Strategic Approach by Berman, Bary and Joel. Human Resource and Personnel Management by K. Arswathappa. Human Resource in Indian Organisation by R.S Dwivedi. Retail Management by S.L Gupta.



BVRM 205: MANAGERIAL ECONOMICS


Note: The question paper covering the entire course shall be divided into three sections.Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length. Fourquestions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus. Thecandidates will be required to attempt any two questions. Each question will carry 10 marks.The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions numbering 6,7,8 and 9 will be set by the examinerfrom Part-II of the syllabus. The candidates will be required to attempt any two questions.Each question will carry 10 marks. The total weightage of the section shall be 20

Part-I Introduction to Managerial Economics: Introduction, concept, scope, significance of

managerial economics. Distinction b/w Economics and Managerial Economics, Role of Managerial Economics &

major Economic problems & tools of managerial economics. Demand and Supply: Introduction, concept of demand, Law of demand, change in

demand & Quantity demanded , concept of supply, law of supply, demand & supplyequilibrium.

Elasticity of Demand and Supply: Price elasticity of demand, measurement, factorsinfluencing price elasticity of demand. Income elasticity of demand, cross elasticity ofdemand, elasticity of supply, factors determining elasticity of supply.

Part-II Production & Cost function: Production function, short run production, long run

production, producer’s equilibrium, types of production function. Concept of Cost, typeof cost in long run and short run.

Market dynamic: elements of competition, perfect competition, monopoly & pricediscrimination, imperfect competition & duopoly. Profit concepts and measurement.

Role of Government in an economy: Introduction, Requirement of Governmentintervention in an economy, role of Govt. in different economic systems and policies.

SUGGESTED READINGS: Business Economics by M Adhikary. Managerial Economics by O.P Chopra. Managerial Economics by G Paul Keat& Phillips K.Y. Managerial Economics by Prof (Dr.) Jaswinder Singh.



BVRM 206: COMPUTER PRACTICAL-II (MS OFFICE)

Max. Marks: 75Theory: 50

Practical: 25

MS–EXCELIntroduction to Worksheet/Spreadsheets, Creating a simple Worksheet, Computations in aWorksheet, Printing the Worksheet, Graphs, Data Sorting, Filling, Query, Filtering.ApplyingFormulas.

ADVANCED EXCELFunctions and Formulas: Formulas with Multiple Operators, Inserting and Editing aFunction, Auto Calculate and Manual Calculation, Defining Names, Using and ManagingDefined Names, Displaying and Tracing Formulas, Understanding Formula Errors, UsingLogical Functions (IF), Using Financial Functions (PMT), Using Database Functions(DSUM), Using Lookup Functions (VLOOKUP), User Defined and Compatibility Functions,Financial Functions, Date & Time Functions, Math & Trig Functions, Statistical Functions,Database Functions, Text Functions, Logical Functions, Information Functions, Engineeringand Cube Functions.Working with Data Ranges: Sorting by One Column, Sorting by Colors or Icons, Sorting byMultiple Columns, Sorting by a Custom List, Filtering Data, Creating a Custom AutoFilter,Using an Advanced Filter.Working with PivotTables: Creating a PivotTable, Specifying PivotTable Data, Changing aPivotTable’s Calculation, Filtering and Sorting a PivotTable, Working with PivotTableLayout, Grouping PivotTable Items, Updating a PivotTable, Formatting a PivotTable,Creating a PivotChart, Using Slicers, Sharing Slicers between PivotTables.Analyzing and Organizing Data: Creating Scenarios, Creating a Scenario Report, Workingwith Data Tables.Working with Web and External Data: Inserting a Hyperlink, Importing Data from anAccess Database or Text File, Importing Data from the Web and Other Sources, Workingwith Existing Data Connections.Customizing Excel: Customizing the Ribbon, Customizing the Quick Access Toolbar, Usingand Customizing AutoCorrect, Changing Excel’s Default Options, Creating a CustomAutoFill List, Creating a Custom Number Format.

SUGGESTED READINGS:

1. Windows Based Computer Courses, Rachhpal Singh &Gurvinder Singh.2. Information Technology, Hardeep Singh &Anshuman Sharma.3. Office Complete, BPB Publications.



BVRM 207: TRAINING PROJECT

Time: 8 Weeks Max. Marks: 75Project Report: 50

Project Presentation: 25

All the students will submit their Training Reports (in duplicate) within a period of onemonth in the department; this period shall be counted from the last date of completion of theirtraining.The supervisor in the organization under whose guidance the training is carried out will berequired to grade the student's report.Each student will be attached with one internal faculty guide, with whom they shall be incontinuous touch during the training period. The internal faculty guide will be required toevaluate (out of 25 marks) on the basis of the assessment report provided by the organizationwhere the Training has been completed and his/her own assessment about the work done bythe student.The evaluation of the remaining 50 marks shall be made by external examiner appointed bythe university who shall evaluate the report on the basis of presentation and the assessmentreport received from the organization where student has undergone Training.


Retail Management (Semester-III)

BVRM 301: PRINCIPLES OF ACCOUNTING



PART-I

Theory base of Accounting. Fundamental accounting assumptions: fulldisclosure, materiality, prudence. Accounting principles: accounting entity, moneymeasurement, accounting period, going concern, consistency, and accrual cost concept,matching concept and dual aspect. Bases of accounting - cash basis and accrual basis.

Accounting standards and IFRS (International Financial Reporting Standards): conceptand objectives. Accounting v/s book keeping terms used in accounting, users of accountinginformation and limitations of financial accounting. Brief review of accounting standards inIndia, accounting policies, accounting as a measurement discipline, valuation principles,accounting estimates. Recording of transactions: voucher system -accounting process,Journal, recording of transactions

Accounting equation: analysis of transactions using accounting equation. Rules of debit andcredit: for assets, liabilities, capital, revenue and expenses. Origin of transactions- sourcedocuments (invoice, cash memo, pay in slip, cheque), preparation of vouchers - cash (debitand credit) and non cash (transfer).Books of original entry: format and recording - journal.Cash book: simple cash book, cash book with discount column and cash book with bankand discount columns, petty cash book. Other books: purchases book, sales book, purchasesreturns book, sales returns book and journal proper., bank reconciliation statement, trialbalance.



PART-II

Depreciation: meaning, need & importance of depreciation, methods of charging depreciationPreparation of final accounts: preparation of trading and profit & loss account and balancesheet of sole proprietary business introduction to company final accounts: importantprovisions of the Companies Act, 1956 in respect of preparation of final accounts of acompany.

SUGGESTED READINGS:

1.Modern Accountancy: Hanif and Mukherjee Part I & II (TMH)

2.Higher Secondary Accountancy: Hanif, Mukherjee, Biswal and Sharma

3.Financial Accounting: P.C.Tulsian (Pearson)

4.An Introduction to Accountancy: S N Maheshwari S K Maheshwari (Vikas)



BVRM 302: E-COMMERCETime: 3 Hours Max. Marks: 50


PART-I

Introduction to E-Commerce: Meaning and concept of E-Commerce; History ofE-Commerce; Traditional Commerce and E-Commerce; Different types of E-Commerce –B2B, B2C, C2C, B2E, G2C; Need and Role of E-Commerce; Advantage and Disadvantageof E-Commerce – organization, Consumer, Society; E-Business and E-Commerce; ValueChain in E-Business.

E-Commerce Technologies: Internet & WWW; Internet Protocols – OSI Model, TCP/IP,TCP, UDP, IP, DNS, FTP, SLIP, PPP; Multimedia technology – ISDN, ATM, Cell relay,desktop Video Conferencing; Information Publishing Technology - HTML, URL, HTTP,HTML FORM.

Electronic Data Inter-change: Introduction , Concepts of EDI and Limitation, Applicationsof EDI, Disadvantages of EDI , EDI model.

PART-II

Electronic Payment System: Transaction through Internet, Requirements of E-PaymentSystem, Post Paid Payment System, Credit Card Solutions, Cyber Cash Internal Cheques,Instant Paid Payment System, Debit Card, Prepaid Payment System, Electronic Cash, DigiCash, Net Cash, Cyber Cash, Smart Cards.

E-Marketing: Concept of E- Marketing, 4Ps of E-Marketing, Traditional Marketing v/s E-Marketing, Advantages of E-Marketing, Status of E-Marketing in India.

E-Security: Areas of Internet Security, Security Threats, Security Breach Avoidance,Defection and Recovery, Confidentiality and Integrity, Electronic Signature, Access Control,Authentication Precaution for Secure E-Commerce.



SUGGESTED READINGS:

1. E-Commerce An Indian Perspective: P.T.Joseph, S.J., PHI.2. E-Commerce Business.Technology. Society, Kenneth C. Laudon, Carol

GuericoTraver, Pearson Education.3. E-Commerce: Schneider, Thomson Publication4. Electronic Commerce: Greenstein, Merylin, Tata Mc Graw Hill5. Doing Business on the Internet E-COMMERCE (Electronic Commerce for Business)

S. Jaiswal, Galgotia Publications.



BVRM 303 : STORE LAYOUT AND DESIGN



PART-1

Store operations: Importance of store operations, responsibility of store operations, storemaintenance; merchandising handling and controlling; purchasing store supplies andequipment; store security.

Store organization: meaning and importance; principles of effective store organization andmanagement; formal organizational structure, informal organization – objectives policies andprocedures

PART II

Store location: selecting a city, types of location within a city; trading area analysis,catchment area analysis; site evaluation, terms of occupancy.

Store design and engineering: store design and retailing strategy, store design and facilitiesplanning , store layout and departmentalizing, department space requirement, departmentallocations , internal layout of departments

SUGGESTED READINGS:

1. Bermon, Barry and Joel r Evans, retail management, prentice hall of India limited,New Delhi.

2. Abhijeet das, mall management with case studies, taxman.3. David j Rachman retail strategy and structure : A Management approach, prentice hall

of India limited.



BVRM 304: RETAIL LOGISTICS MANAGEMENT



PART-I

Logistics: Definition, History and Evolution, Objectives, the work of logistics, logisticsinterference with marketing, retail logistics, emerging concept in logistics.

Logistics Management: Definition, achievement of competitive advantage through logisticsframework, role of logistics management.

Integrated Logistics Management: Evolution of concept, model and process.

PART-II

Role of IT in logistics, Logistic Service firms and third party logistics.

Retail logistics network, Design for global operation, information management for globallogistics.

SUGGESTED READINGS:

1. David J. Bloomberg, Stephen Lemay and Logistics, Prentice Hall of India Pvt. Joe B.Hanna Ltd. , New Delhi 2003.

2. Donald J. Bowersox and David J. Closs: Logistical Management, Tata Mc Graw HillPublishing Co., New Delhi,2004

3. Satish C. Aliawadi and Rakesh Singh: Logistics Management, Prentice Hall of IndiaPvt. Ltd. , New Delhi, 2000

4. Donald Waters: Logistics, Palgrave Macmillan, New York,2004



BVRM 305: HEALTH & SAFETY MANAGEMENT ISSUES IN RETAIL

TIME: 3 Hrs Max. Marks: 50


Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.

Section B: It will consist of essay type/numerical questions up to five pages in length. Fourquestions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus. Thecandidates will be required to attempt any two questions. Each question will carry 10 marks.The total weightage of this section shall be 20 marks.

Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions numbering 6, 7, 8 and 9 will be set by the examinerfrom Part-II of the syllabus. The candidates will be required to attempt any two questions.Each question will carry 10 marks. The total weightage of the section shall be 20 marks.

Part-IIntroduction to Health and safety management System, safe work procedure, Lifting andHandling TechniquesTypes of Health Issues in Retail, Types of Health Insurance Plans and its Benefits.Health Programmes in Retail stores. Legal Requirements for Health Management Issues inRetail, Company Policies regarding Health Management Issues.Types of hazards and risks in various retail sectors; Departmental Store, Supermarket,Specialty Store, Fresh Food Store.

Part-II

Safety Inspection process, Checklist and reportHazard identification and risk control procedureCompany procedures, legal requirements and methods to deal with emergencies andaccidents,Procedure for evacuation including alarm raise, exits and assembly pointsEmergency response techniquesInvestigation procedure and reportGuidelines for forming a health and safety committee



Suggested Readings:

1. Essentials of Storekeeping and Purchasing, M.M. Verma, SultanChand& Sons, NewDelhi.

2. Materials Handling, Immer, J.R., Mc–Graw–Hills Book Co., New York. 5. Materials andPurchasing Management, Chunawala& Patel, Himalaya Publishing H

3. Safety Matters-A guide to Health and Safety at work, Adrian Flynm A nd John Shaw4. Dynamics Risk Assessment -The Practical Guide to Making Risk-Based Decisions with

the 3-Level Risk Management Model By Stephen Asbury, Edmund Jacobs5. Health and Safety, Environment and Quality Audits By Stephen Asbury



BVRM 306: COMPUTER APLICATIONS-TALLY AND INTERNET

Max. Marks : 75Theory: 50

Practical: 25





50 Marks will be for Theory and 25 marks will be for Practical including Computer File(Tally & Internet) to be conducted by External Examiner appointed by University.

PART–IIntroduction: Fundamentals of Accounting and Tally ERP 9, Installing and activating TallyERP 9 creating masters in Tally ERP 9, Voucher entry and generation of reports, Tally Vaultand security controls, Printing ReportsAdvanced accounting and inventory in Tally ERP 9, Value Added Tax (VAT), Central SalesTax (CST), Tax Deducted at Source (TDS), Service Tax

PART–IIComputer Network and Communication: Network types, network topologies, networkcommunication devices, physical communication media.

Internet and its Applications: E-mail, TELNET, FTP, World Wide Web, Internet chatting,Intranet, Extranet, Gopher, Mosaic, WAIS.

Security management tools: PC tools, Norton Utilities, Virus, worms, threats, virus detection,prevention and cure utilities, Firewalls, Proxy servers.

SUGGESTED READINGS:

Mastering tally ERP 9- Basic accounts, Invoice and Inventory: Ashok K. Nadhani,BPB Publications

Implementing Tally 9- A Comprehensive Guide : A.K. Nadhani, K.K. Nadhani, BPBPublications

Computer Networking: James F. Kurose, Keith W. Ross, Pearsons Intenet and its applications: P. Rizwan Ahmed, Margham Publications



BVRM 307: STORE OPERATIONS-I

Max. Marks: 75

PRACTICAL TRAINING

To develop necessary skills for planning, monitoring and controlling merchandise in a retailstore, practical training will be provided to students regarding:

1. Planning and Managing Retail Operations

2. Types of Store Operations and functions of a store maager

3. Measuring Productivity & Operating Efficiency

4. Control techniques for successful operations and measurement of performance

5. Stock taking

6. Store layout

7. Planning and Execution of Retail Operations

8. Franchising

Store visits have to be organized for the students to make them familiar with day to dayoperations of a store

SUGGESTED READINGS:

1. Swapna Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company,

New Delhi

2. Barry Berman, Joel R. Evans, Retail Management, Pearson Education

3. A. J. Lamba, The Art of Retailing, Tata McGraw Hill Publishing Co. Ltd. New Delhi



ESL–221: ENVIRONMENTAL STUDIES–I (COMPULSORY)

Time: 3 Hrs. Max. Marks: 50Theory Lectures: 1½ Hours/ Week

Section–A: (15 Marks): It will consist of five short answer type questions. Candidates willbe required to attempt three questions, each question carrying five marks. Answer to any ofthe questions should not exceed two pages.Section–B: (20 Marks): It will consist of four essay type questions. Candidates will berequired to attempt two questions, each question carrying ten marks. Answer to any of thequestions should not exceed four pages.Section–C: (15 Marks): It will consist of two questions. Candidate will be required toattempt one question only. Answer to the question should not exceed 5 pages.

1. The Multidisciplinary Nature of Environmental Studies: Definition, scope & its importance. Need for public awareness.

2. Natural Resources: Natural resources and associated problems:

a) Forest Resources: Use of over exploitation, deforestation, case studies. Timberextraction, mining, dams and their effects on forests and tribal people.

b) Water Resources: Use and over-utilization of surface and ground water, floods,drought, conflicts over water, dams-benefits and problems.

c) Mineral Resources: Use and exploitation, environmental effects of extractingand using mineral resources, case studies.

d) Food Resources: World food problems, change caused by agriculture andovergrazing, effects or modern agriculture, fertilizer-pesticide problem, salinity,case studies.

e) Energy Resources: Growing of energy needs, renewable and non-renewableenergy resources, use of alternate energy sources, case studies.

f) Land Recourses: Land as a resource, land degradation, soil erosion anddesertification.

Role of an individual in conservation of natural resources. Equitable use of resources for sustainable lifestyles.

3. Ecosystem: Concept of an ecosystem. Structure and function of an ecosystem. Producers, consumers and decomposers. Energy flow in the ecosystem. Ecological succession. Food chains, food webs and ecological pyramids. Introduction, types, characteristic features, structure and function of the following

ecosystems:a. Forest ecosystemb. Grassland ecosystemc. Desert ecosystemd.Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)



4. Social Issues and Environment: From unsustainable to sustainable development. Urban problems related to energy. Water conservation, rain water harvesting, watershed management. Resettlement and rehabilitation of people; its problems and concerns. Case studies. Environmental ethics: Issues and possible solutions. Climate change, global warning, acid rain, ozone layer depletion, nuclear accidents

and holocause. Case studies. Wasteland reclamation. Consumerism and waste products. Environmental Protection Act: Air (prevention and Control of Pollution) Act. Water (prevention and Control of Pollution) Act. Wildlife Protection Act. Forest Conservation Act.

Issues involved in enforcement of environmental legislation. Public awareness.

5. National Service Scheme

Introduction and Basic Concepts of NSS: History, philosophy, aims & objectivesof NSS; Emblem, flag, motto, song, badge etc.; Organizational structure, roles andresponsibilities of various NSS functionaries.

Health, Hygiene & Sanitation: Definition, needs and scope of health education;Food and Nutrition; Safe drinking water, water borne diseases and sanitation(Swachh Bharat Abhiyan); National Health Programme; Reproductive health.

References/Books:

1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner.2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad.3. Down to Earth, Centre for Science and Environment, New Delhi.4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya Pub.5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson

Education (Singapore) Pte. Ltd., Delhi.6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi.7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co.8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut.9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.


Retail Management (Semester-IV)

BVRM 401: SUPPLY CHAIN MANAGEMENT


Note: The question paper covering the entire course shall be divided into three sections.Section A: It will have question No.1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length. Students will attempt10 questions. Each question will carry one mark; the total weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of thesyllabus. The candidates will be required to attempt any two questions. Each question willcarry 10 marks. The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each questionup to five pages in length. Four questions numbering 6,7,8 and 9 will be set by theexaminer from Part-II of the syllabus. The candidates will be required to attempt any twoquestions. Each question will carry 10 marks. The total weightage of the section shall be20 marks.

PART-I

Supply Chain Management: Introduction and Development, Nature and Importance ofSupply Chain- value chain- components of supply chain- the need for supply chainunderstanding the supply chain management – Participants in supply chain.

Integrated SCM: Concept , Span and Process of integrated management SCM.

Managing Relationships in SCM: Role of relationship marketing in SCM; managingrelationships with suppliers, service providers and customers, supplier- retailer collaborationand alliances.

PART-II

Supply Chain and Information Management: Importance of information management, ITand business management systems-MR, DRP, ERP, EIP and CPFR.

Purchasing Process: Strategic role of purchasing in the supply chain and total customersatisfaction; purchasing cycle; supplier selection and evaluation.

Retail Supply Chain Management in India: Supply Chain Organization Structure andPlanning in different retail sectors- food and grocery, consumer durables; supply chaininfrastructure in India.

SUGGESTED READINGS:

1. Bowersox, DONALD J. and DAVID J. CLOSS, logistical management : theintegrated supply chain-process, tmh, 2003

2. Christopher, Martin, Logistics and Supply Chain Management , Pitman, London 19933. Chopra, Sunil and Peter Meindl, Supply Chain Management : strategy, planning and

operation, Pearson Education, New Delhi 20074. Sahay, B.S., Supply Chain Management for global competitiveness, Macmillan, New

Delhi. 2003.



BVRM 402: MERCHANDISING MANAGEMENT



PART 1

Merchandise Management: Meaning, Concept, factors affecting merchandising function,merchandise manager, functions, merchandise hierarchy, merchandise mix, components ofmerchandise management, merchandise strategies.

Merchandise Buying: Types of buying, sources of supply, identifying and contractingevaluating sources, branding strategies, category management.

Visual Merchandising: Types of display, Display Planning, Characteristics of effectivedisplay, selling power of display, methods of display- window display and interior display

PART II

Implementing Merchandising Plans (IMP): sequential steps for imp; logistics with goals;inventory management.

Financial Merchandise Management(FMM): Overview, Cost and Retail methods ofaccounting for FMM. Merchandise Forecasting and Budgeting, Unit Control System (UCS) ,Financial Inventory Control.

SUGGESTED READINGS:

1. Swapan Pradhan, “ Retailing Management- text and cases”, Tata Mc Graw Hill.2. Fleming P, “ Guide to Retail Management” Jaico publications.3. Gopal, W, “ Retail Management” ICFAI.4. S.L. Gupta “ Retail Management”.5. Mitra S.N. , “Retail Management”, Pointer Publications Jaipur.



BVRM 403: ENTREPRENEURSHIP DEVELOPMENT



Part-A

Concept of Entrepreneur: Meaning, functions, need, types and role played in economicdevelopment.

Concept of Entrepreneurship: Meaning of Entrepreneurship, factors affecting the growth ofEntrepreneurship. Entrepreneurial motivation and leadership.

Entrepreneurship Development Programme: Role played by Govt. in conductingEntrepreneurship Development Programmes. Various institutions for conductingEntrepreneurship Development Programmes.Problems in conducting EntrepreneurshipDevelopment Programmes.

Environmental factors affecting development of Entrepreneurship. Various growth strategiesfor entrepreneurs.

Part –B

Starting a new enterprise, various formalities in setting a new enterprise, Tax and Legalconsiderations, Licensing and Registration Procedures, Assessment of the Market for theProposed Project, various obstacles in starting a new enterprise.

Preparation of a Project report, Project formulation, Project design, Project Planning, Projectimplementation.

Financial Analysis of Project: Ratio analysis, Investment analysis, Break Even analysis.Government plans and policies regarding growth of entrepreneurship in India.



SUGGESTED READINGS:

1. Vasant Desai, “Dynamics of Entrepreneurial Development and Management”,

Himalaya Publishing House, Mumbai.

2. Parsad L.M., “Principles and Practice of Management”, Sultan Chanda & Sons,

New Delhi. Hall, B. Pricke; and Royce L. Brahamson, “Small Business Management”.

3. Kenneth R., Van Voorthis, “Enterpreneurship and Small Business Management”

4.Joseph R. Mancuso, “How to Start, Finance and Manage Your Own Small Business”.



BVRM 404: DATA BASE MANAGEMENT SYSTEM



PART I

INTRODUCTION

Basic Terminology: data, field, record, file, database, database management system. Structureof database system, Advantage and disadvantage, levels of database system, Relationalmodel, hierarchical model, network model, comparison of these models, E–R diagram,different keys used in a relational system. DBA and responsibilities of DBA.

NORMALIZATION

Normalization forms: INF, 2NF, 3NF, BCNF, 4NF, 5NF.

PART II

ORACLE

Introduction to Oracle.

SQL–DDL, DML, DCL, Join methods & sub query. Operators (Union Intersection, Minus),Built in Functions, Views, Security amongst users, Sequences, Indexing, Object OrientedFeatures of Oracle 10g.

SUGGESTED READINGS:

1. Introduction to Database System, C.J. Date.2. Database Management System, B.C. Desai.3. Database Concept, Korth.4. Database Management System, Pratik Bhatia



BVRM 405: BUSINESS ETHICS

Time: 3Hrs Max Marks: 50





PART –A

Ethics: Meaning, Definition, Importance, nature. Arguments in favour and against businessethics.

Corporate Governance. Origin and Development of Corporate governance, Theoriesunderlying Corporate Governance : Stake holder’s theory and Stewardship theory, Agencytheory, Separation of ownership and control, corporate Governance Mechanism: AngloAmerican Model, German Model, Japanese Model, Indian Model, OECD.

CSR: Concept, Importance, Social responsibility of business towards different stakeholders.Arguments for and against CSR. CSR in India.

PART – B

Managing Ethics In The Workplace:(a)Managing ethics programs in workplace(b) Developing code of ethics(c) Developing Code of conduct(d)Ethics Training

Ethical Theories : Ethical Dilemmas, Sources and Their Resolutions. Individual Factors:Moral Philosophies, Organizational Factors: The Role of Ethical Culture and Relationships.

Relationship between Ethics and corporate excellence



Suggested readings:

1. Ghosh , B.N. ,” Business ethics and corporate governance “, 1st edition (2011), Rex Book

Store, Manila, Phillippines.

2. Bhatt, K. and Sumitha, A., “Business Ethics And Corporate Social Responsibility” ,2nd

Edition (2011), Himalaya Publication.

3. Murthy, “Business Ethics and Corporate Governance”, 2009, Himalayan Publication.

4. V. Balachandran and V. Chandrasekaran, “Corporate Governance and Social

Responsibility”, 2009, PHI Learning Private Limited, New Delhi.



BVRM 406: LAB ON E-RETAILING AND RETAIL INFORMATION SYSTEM

Time: 3Hrs Max Marks: 75Theory: 50

Practical: 25





PART AFoundation of E-Retailing: Meaning, Definition, transition from traditional marketing to E-Marketing, demographics and targeting, adaptability and closed-loop marketing. Advantagesand shortcomings of E- Retailing, online brand management.

E-Retailing: The current trends: Current trend analysis and measures, current status of onlineretailing, E-Retailing statistics in India

E-Commerce: Procedures and methods: Meaning and uses, M-Commerce, E-Commercepayment system, E-Payment security and challenges.

Marketing Mix in the age of E-retailing: the roles of cyber intermediaries in E-Retailing, E-Retailing and supply chain management system.

PART BOnline pricing and promotions: Factors affecting online pricing, different methods ofonline pricing, price discrimination in E-retailing, price strategies for information goods,dynamics of pricing for E-retailing, Promotional Strategies of E-retail business

Preparation of computer software and contents for designing website

Globalization and changing retail formats: virtual store-E-retailing international retailing-opportunities, market entry Formulas-new customized formats (customized stores, portablestores, merchandising depots. retail theatre, service mails, and customer-made stores,interactive kiosk ‘shopping arcades’)Note: 25 marks will be for practical to be conducted by External Examiner appointedby University. Students are required to prepare practical file.



SUGGESTED READINGS:

1. Rayport, Jeffery F. and Bemard J. Jaworski, introduction to E- Commerce, Tata Mc-

Graw Hill,2003

2. Kalakota, Ravi and Andrew B. Winston , Frontier of e- Commerce , Pearson

Education, Mumbai, 2002.

3. Bajaj, kamlesh K. and Debjani Nag. E-Commerce – The cutting edge of Business,

Tata Mc-Graw Hill, New Delhi,2002

4. Fleming P, “ Guide to Retail Management” Jaico publications.



BVRM 407: STORE OPERATIONS-II

Max. Marks: 75

PRACTICAL TRAINING

To develop necessary skills for planning, monitoring and controlling merchandise in a retailstore, practical training will be provided to students regarding:

1. Planning and Managing Retail Operations

2. Types of Store Operations and functions of a store manager

3. Measuring Productivity & Operating Efficiency

4. Control techniques for successful operations and measurement of performance

5. Stock taking

6. Store layout

7. Planning and Execution of Retail Operations

8. Franchising

Store visits have to be organized for the students to make them familiar with day to dayoperations of a store.

SUGGESTED READINGS:

1. Swapna Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company,

New Delhi

2. Barry Berman, Joel R. Evans, Retail Management, Pearson Education

3. A. J. Lamba, The Art of Retailing, Tata McGraw Hill Publishing Co. Ltd. New Delhi



ESL–222: ENVIRONMENTAL STUDIES–II (COMPULSORY)

Time: 3 Hrs. Max. Marks: 50Theory Lectures: 1½ Hours/ Week

Section–A: (15 Marks): It will consist of five short answer type questions. Candidates willbe required to attempt three questions, each question carrying five marks. Answer to any ofthe questions should not exceed two pages.Section–B: (20 Marks): It will consist of four essay type questions. Candidates will berequired to attempt two questions, each question carrying ten marks. Answer to any of thequestions should not exceed four pages.Section–C: (15 Marks): It will consist of two questions. Candidate will be required toattempt one question only. Answer to the question should not exceed 5 pages.

1. Biodiversity and its Conservation: Definition: Genetic, species and ecosystem diversity. Biogeographical classification of India. Value of Biodiversity: Consumptive use; productive use, social, ethical, aesthetic and

option values. Biodiversity of global, National and local levels. India as mega-diversity nation. Hot-spots of biodiversity. Threats to Biodiversity: Habitat loss, poaching of wild life, man wildlife conflicts. Endangered and endemic species of India. Conservation of Biodiversity: In situ and Ex-situ conservation of biodiversity.

2. Environmental Pollution: Definition, causes, effects and control measures of:

a) Air Pollutionb) Water Pollutionc) Soil Pollutiond) Marine Pollutione) Noise Pollutionf) Thermal Pollutiong) Nuclear Hazardsh) Electronic Waste

Solid Waste Management: Causes, effects and control measures of urban andindustrial wastes.

Role of an individual in prevention of pollution. Pollution case studies. Disaster Management: Floods, Earthquake, Cyclone and Landslides.

3. Human Population and the Environment Population growth, variation among nations. Population explosion-Family welfare programme. Environment and human health. Human rights. Value education.



HIV/AIDS. Women and child welfare. Role of information technology in environment and human health. Case studies. Road Safety Rules & Regulations: Use of Safety Devices while Driving, Do’s and

Don’ts while Driving, Role of Citizens or Public Participation, Responsibilities ofPublic under Motor Vehicle Act, 1988, General Traffic Signs.

Accident & First Aid: First Aid to Road Accident Victims, Calling Patrolling Police& Ambulance.

4. National Service Scheme Entrepreneurship Development: Definition & Meaning; Qualities of good

entrepreneur; Steps/ ways in opening an enterprise; Role of financial and supportservice Institutions.

Civil/Self Defense: Civil defense services, aims and objectives of civil defense; Needsfor self defense training.

5. Field Visits: Visit to a local area to document environmental assets–river/forest/grassland/hill/

mountain. Visit to a local polluted site–Urban/Rural/Industrial/Agricultural. Study of common plants, insects, birds. Study of simple ecosystems–pond, river, hill slopes etc. Contribution of the student to NSS/any other social cause for service of society.

Note: In this section the students will be required to visit and write on the environment of anarea/ ecosystem/vi1lage industry/disaster/mine/dam/agriculture field/wastemanagement/ hospital etc. with its salient features, limitations, their implications andsuggestion for improvement.

References/Books:

1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner.2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad.3. Down to Earth, Centre for Science and Environment, New Delhi.4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya

Pub.5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson

Education (Singapore) Pte. Ltd., Delhi.6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi.7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co.8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut.9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.

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GURU NANAK DEV UNIVERSITY AMRITSARgndu.ac.in/syllabus/201617/ECOBUS/B VOC RETAIL MANAGEMENT S… · GURU NANAK DEV UNIVERSITY AMRITSAR ... nature, purpose, scope, importance and functions,