Gunter Pauli - The Blue Economy

The Blue Economytowards a culturally rich and sustainable society

with economic growth

Prof. Dr. Gunter Pauli Founder Director of the ZERI FoundationMember of the Club of RomeProfessor Systems Design at the Faculty of Architecture Politecnico di Torino © 2010, Pauli

SVN 29th of April, 2010

100 Innovations10 years

100 million jobs

Friday, April 30, 2010

29th of April, 2010SVN

Background on ZERI

1991 Published first article on Zero Emissions and Zero Waste My first SVN speech in Atlanta!



Background on ZERI


1994 Design a business model without waste or emissions supported by the Japanese government, hosted by United Nations University



Background on ZERI



1996 Creation of the ZERI Foundation in cooperation with UNDP



Background on ZERI



1996 Creation of the ZERI Foundation in cooperation with UNDP2000 Most popular pavilion at the World Expo in Germany Presenting 7 innovative economic development models2001 My second SVN speech in Mohonk Mountain House



Background on ZERI



1996 Creation of the ZERI Foundation in cooperation with UNDP

2004 Start of 5 year research project on 100 innovations that shift the economic system towards a more competitive and sustainable model responding to needs using what we have

2000 Most popular pavilion at the World Expo in Germany Presenting 7 innovative economic development models2001 My second SVN speech in Mohonk Mountain House



“100 Innovations”

2005-2007 A team of researchers identified +2.200 innovations in peer group reviewed scientific literature, published in international journals





2007-2008 A team of business strategists, journalists, financiers assess the most relevant innovations based on (1) competitive business model (2) environmental breakthroughs (3) major job generator






2008-2009 Meeting all the key scientists and entrepreneurs






2008-2009 Meeting all the key scientists and entrepreneurs

April 2010 Book: “The Blue Economy: 100 innovations10 years 100 million jobs.”

THE BLUEECONOMY

Gunter Pauli

100 Innovations, 10 Years, 100 Million Jobs

Report to the Club of Rome



If the Green Economy solely



depends on subsidies and taxes





requires higher investmentsand obliges consumers

to pay more



29th of April, 2010

it cannot take off

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requires higher investmentsand obliges consumers

to pay more



1992 - I was a pioneer of the Green Economy

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Cleaning rivers creates collateral damage



Cleaning rivers creates collateral damage


Design a Competitive Business Model




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Sustainability is the capacity to respond to the basic needs of all ...

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with what we have

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with what we have (that is how ecosystems work)

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if you give a man a fishhe will not be hungry for the day

if you teach him how to fish......



if you give a man a fishhe will not be hungry for the day

if you teach him how to fish......

He will

overfishFriday, April 30, 2010


Principles of Innovation (1)




inspired by how ecosystems work and evolve



Every innovation is sustainable





All innovations are benchmarked

Every innovation is sustainable









first and foremost based on physics





Chemistry depends on pressure, temperature

and the catalysts





In Biology everythingis an exception

Chemistry depends on pressure, temperature

and the catalysts




target blatant models of unsustainable production and consumption





100,000 T





100,000 T 40 billion units





100,000 T 40 billion units 99.8%





100,000 T 40 billion units 99.8% oak forests




Innovations always generate multiple benefits




Innovations always generate multiple benefits


“Generate power like cells do”

Rethinking Batteries

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1.



Electricity from body heat and pressure generated by voice (noise)

previously untapped sources





xxx40 billionbatteries

discarded in 2009





xxx40 billionbatteries

discarded in 2009no battery


Regulate Cardiac Rhythmwithout Pacemaker Surgery

Nanopuente A-V

Dr. Jorge Reynolds



Regulate Cardiac Rhythmwithout Pacemaker Surgery

Nanopuente A-V

Dr. Jorge Reynolds


no battery no pacemaker


Living with Bacteria

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“Smarter than Chemistry”29th of April, 2010

2.



The Power of the Vortex


© Watreco AB© Watreco AB



http://radar.sci.hokudai.ac.jp/crystal/14.JPG
















































© Watreco AB© Watreco AB

100,000 kW/hr per year



















































Laurea ad Honorom Castello del Valentino 6 ottobre 2006

Micron-sized air bubbles




Micron-sized air bubbles

critical CO2 absorption



Filter free water purification










Target 1kW/hr/m3




Target 1kW/hr/m3


eliminate membranes


Generating energy from wind

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“There is more wind energy in valleys than water in dams”SVN

3.





xFriday, April 30, 2010






xno new pylons



the wind belt powering sensors


one power unit costs $1.00 operates 20 years




one power unit costs $1.00 operates 20 years



battery free sensors



the wind belt solely operating with vibrations










turbine free wind energy



wind harvestingin Buddhist Nations




the more wind the more prayers

the more electricity






Holy Energy






Holy Energy


“Cascading and Substituting”


Rethinking Polymers

4.


Industry produces polymers from petroleum and starch



Industry produces polymers from petroleum and starch


ants, bees, moths and spiders convert Amino Acids to polymers



The mulberry worm is the most industrialized silk


3rd-4th of December 2008AZTI San Sebastian

Geometry (math) of silk determines its strength



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Spinning like the spiderwith pressure and waterchanging the geometry

at the nanoscale

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Spinning like the spiderwith pressure and waterchanging the geometry

at the nanoscale

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Dr. Fritz Vollrath



The real value of the silk worm




The real value of the silk worm

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1 ton raw silk per year 1/3 is carbon fixed

9 tons of fertilizer recovering top soil

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The Chinese pioneered top soil creation5,000 years ago



The Chinese pioneered top soil creation5,000 years ago

silk was the by-product


substituting 100,000 tons of metals with silk


prototype



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250,000 HA

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prototype



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250,000 HA

1.2 million jobs29th of April, 2010

prototype



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250,000 HA

1.2 million jobs29th of April, 2010

prototype

polymers with jobs and soil


“health (not energy) is the priority”


Rethinking Buildings

5.


Why does the zebra have b/w stripes?



GreenZone in Umeå, Sweden29th of April, 2010SVN


GreenZone in Umeå, Sweden29th of April, 2010SVN

no HVAC


Termite inspired heating and cooling

!




!




!




!

Reduce capital investment Reduce operational costs Reduce carbon emissions




!

Reduce capital investment Reduce operational costs Reduce carbon emissions


no health vs energy


The more kids in the gym the cooler it gets



The more kids in the gym the cooler it gets

Anders Nyquist




Splitbox energy and infrastructure efficiency




no septic tank




no septic tank

no sewage no treatment


Rethinking CO2

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“Cascading Nutrients and Energy”

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6.


Jorge Alberto Vieira Costa UFRG (Brazil)

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Convert flue gas/CO2 into

probiotic food biodieseland jobs

with availableinfrastructure

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A shift from scarcity to abundance

Beijing, 23 May 2007SVN 29th of April 2010



Beijing, 23 May 2007SVN

Part of the Fome Zero Program

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Beijing, 23 May 2007SVN

Part of the Fome Zero Program

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no more hunger


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Cascading CO2

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Cascading CO2

CO2 converted to spirulina

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Excess of spirulina converted to

biofuels

Cascading CO2


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biofuels

Left-overs are esters made into

polyesters

Cascading CO2


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biofuels


polyesters

Cascading CO2


Generatingcarbon credits

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biofuels


polyesters

35 Masters 7 doctoratesa new industrial platform

Cascading CO2


Generatingcarbon credits

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Cascading CO2

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FOOD

FUEL

CASH

SCIENCE

JOBS

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Cascading CO2

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“forest fueling the economy”


Rethinking Forests

7.


Club of Rome in Madrid

The village that could save the planet


Rethinking errors of the past


Savannah Forest

Biodiversity

Drinking Water

Carbon credits

biofuels

Food

eco-technologies

soil

social capital

Preventive

Medicine

Jobs

peace

Homenaje al Dr. Paolo Lugari

Lack of Biodiversity

bad water

no credits

Fossil fuels

Hunger

lack of technologies

infertile land

poverty

lack of medicine

Unemployment

War



Savannah Forest

Biodiversity

Drinking Water

Carbon credits

biofuels

Food

eco-technologies

soil

social capital

Preventive

Medicine

Jobs

peace

Homenaje al Dr. Paolo Lugari

Lack of Biodiversity

bad water

no credits

Fossil fuels

Hunger

lack of technologies

infertile land

poverty

lack of medicine

Unemployment

War


200925 years



Fuel30%

Biochemicals

70%

Bio-refinery



The fuel bio-refinery



The fuel bio-refinery

all the fuel you want


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Commercializing forest fuel


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income finances forest expansion



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generating wood



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generating wood

fixing CO2



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generating wood

generate more biofuelsfixing CO2



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generating wood

generate more biofuelsfixing CO2


create full time jobs


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generating wood

generate more biofuels

drinking wateras a commons

fixing CO2




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generating wood

generate more biofuels

drinking wateras a commons

Building Social Capital

fixing CO2






What more do you want?





Cost of land in 1984: US$ 1/acre





Value 25 years later: $3,000/acre





Value 25 years later: $3,000/acre

Better than an investment in Microsoftheld for 25 years


“cash crops providing food security”


Rethinking Globalization

8.


Coffee processing in Chipinge, Zimbabwe

29th of April 2010 SVN

Shifting an export crop to a business model to one that meets the needs of local communities


Women empowerment in Chipinge, Zimbabwe

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Women empowerment in Chipinge, Zimbabwe

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Reaching the unreached

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RelaunchExport from Zimbabwe


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Cash cropBasis for

Food Security


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Cash cropBasis for

Food Security

Waste convertedinto jobs


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Cash cropBasis for

Food Security

Food Security and jobs eliminate

abuse



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Cash cropBasis for

Food Security


abuse

Save girls from

sex trade



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Cash cropBasis for

Food Security


abuse

Save girls from

sex trade

Beyond Fair Trade and organic certification



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WOMEN

CASH VALUES

JOBS

FOOD

AIDSReaching the unreached

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!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008

Zimbabwe, Rwanda and Kenya —A blend of spice, wood, !oral and fruit notes

8*.6(.)6!96/:)6;<=!6>)?

Chido’s Blend supports the work of the ZERI Foundation and its “pulp to protein” program in Africa, which turns co"ee production waste into high-quality food. Led by Chido Govero, a dynamic young woman from Zimbabwe, this ingenious program supports self-su#ciency by using co"ee pulp and other wastes as a growing medium for nutritious edible mushrooms, and the spent mushroom compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the Specialty Co!ee conference.

You can make a di!erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e"orts with an order of Chido’s Blend.

www.zeri.org

Chido’s Blend™ Supports OneWoman’s Hope for the Future

Chido’sBlendTM

SVN 29th of April 2010

San Rafael, California


!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM

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Nestlé, Kraft and Starbucks

do not get involvedit is not part of their core business?

29th of April 2010



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

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8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM

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But Heineken andSara Leejoined!

29th of April 2010



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM

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But Heineken andSara Leejoined!

29th of April 2010

$ driven by values



Coffee, tea, prunings, straw, cobs ....

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50 million rural jobs

29th of April 2010



How much food can we generate?

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50 million rural jobs

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How much food can we generate?

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50 million rural jobs16 million tons of food

29th of April 2010



How viable is this new business model?

Some dream to escape reality



How viable is this new business model?

Some dream to escape reality

Soichiro Honda

Others dream to change reality forever


ZERI presentsevery weekFrom February 2010until January 2012one innovative business model open source

www.zeri.org www.blueeconomy.de




www.zeri.org

Thank You


Documents

Gunter Pauli - The Blue Economy