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http://www.morgan-motor.co.uk/mmc/downloads/pressreleases/gumball_press_layout_1_(dragged).pdf
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May 25th 2012: Hero clothing brand Superdry and heritage carmanufacturer Morgan Motor Company team up again toshowcase their Morgan 3 Wheeler- Superdry Edition; these twoiconic British brands join forces to compete in the Gumball 3000with Charles Morgan behind the wheel.
Superdry, founded in 2003, is one of the fastest growinginternational youth retailers of its time. The classic British brand isknown for its iconic street style, vintage Americana vibe andtailored silhouettes.
Founded in 1909, Morgan Motor Company is the last remainingBritish-owned car manufacturer. The success of the company wasfounded on an icon, the Morgan 3 Wheeler, which became one ofthe most successful lightweight cars of its era.
Launched in 2011, the modern Morgan 3 Wheeler - SuperdryEdition encapsulates the joys of real British motoring. This limitededition car will take part in 2012’s Gumball 3000 rally. The world-renowned meeting started in 1999 and has grown organically froma car rally into a successful lifestyle brand known for challengingtradition and creative boundaries. With up to 200 participants from40 countries and a host of celebrity fans from Danny Dyer andJohnny Knoxville to Jodie Kidd and Snoop Dogg the Gumball3000’s reputation is one of a high standard and the perfect racingplatform for the Morgan 3 Wheeler- Superdry Edition. Coincidingwith the full launch of Superdry’s international !agship store inLondon and the opening of the USA’s largest store in New York,May 24th 2012 will see an exciting opening ceremony with a 100cars in Times Square, New York: here, the cars will be displayedfor 24 hours through to when the checquered !ag drops.
Reaching out not only to a mass consumer audience but also aluxury market, the Gumball 3000 is set to put the Morgan 3Wheeler- Superdry Edition on the world’s racing stage.