Gulfstream

C O M P A S S

where we,ve been & where we can go together, in short, why Compass.

Gulfstream Sarasota

Compass is a uniquely

integrated and experienced

luxury resort real estate

marketing partner that this

year marks its 25th anniversary.

From strategy and business

planning through all aspects

of advertising, collateral,

website development and

ongoing conversion and

membership initiatives, we

seamlessly integrate our

services with sales and public

relations organizations.

Compass is a dozen highly

creative and deeply

experienced professionals

as enthusiastic as they

are a delight to work with.

With all modesty… Compass is recognized for

• An unfailing devotion to partnership and service – our clients are first our friends

• Specialization: - in destination, resort, hospitality and real estate - in HNW Markets – the 1%

• understanding of whole, fractional, PRC and club models

• authentic and relevant branding

• 25 continuous years of marketing luxury real estate

We’re not the biggest agency by any means, but we have the experience that comes with bringing billions of dollars of residential real estate to market for uniquely branded luxury developments around the world…

each with distinct market conditions, competitors, life cycles, challenges and opportunities.

c a c i q u ec o s t a r i c a

R e v o l u t i o n p l a c e s

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Dominican Repu

Dominican Repu

Creative branding and curiosity

Our work is the result of rigorous competitive analysis, and then exhaustive exploration to create authentic and emotional connections between rare and remarkable places, and those who will call them home.

We were there, in the garage, at the inception,

from member #1. Today, Exclusive Resorts

has nearly 4,000 members from the top

1% wealthiest U.S. households.

REAL ESTATE HOLDINGS APPROACH

$2 BILLION, UP FROM – ZERO.

Exclusive Resorts is the #1 brand, by a wide

margin, in the category we helped to create,

the luxury destination club.

Exclus i ve Resorts

We'll work for any golf course that will have us... but when

one designed by Kyle Phillips of Kingsbarns fame calls, well,

that's why the clubs are always in the trunk.

At Morgan Creek our task was to enlarge the brand to take

it beyond a club for passionate golfers, to a broadly based

family and social club.

A targeted, summer-long membership campaign with

weekly mailings capped by our favorite brochure of all

time... attracted families in droves.

Morgan Creek

The number one company you can work for in

Hawaii, is Maryl. The number one developer of

luxury residential, with homes from $2 to $20

million, is Maryl.

Maryl has no marketing staff. For 25 years, on

every island, for every development, the Maryl

brand has been in the steady hands of Compass.

Our deep experience includes work that

stretches from Waimea to Kealakekua Bay and

all points in between, including significant work

at each of the following resorts:

• Kuki’o

• Waikoloa

• Hualalai

Maryl Development

• Mauna Lani

• Mauna Kea

• Pauoa Beach

Cozy cottages. Striking waterfront residences.

A lakefront adventure center. Activities that

enrich as they entertain. Lake James is an

enlightened community in the foothills of the

Blue Ridge Mountains. Here, families and friends

gather on warm summer days and cozy winter

nights, explore endless trails and enjoy the

privacy that comes along the shores of one

of North Carolina’s most coveted lakes.

Compass has infused the Lake James with a

vibrant new brand identity that breathes life and

energy into communications, and an efficient,

and highly focused marketing and conversion

strategy that has shown immediate results.

Lake James

SEM i s a verag ing 5% cl i ck through

Wooded homesites from $70,000 • Waterfront homesites from the mid $200’s • Mountain lake home opportunities from the $500’s

It turns out that the fountain of youth,is actually a lake.

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866.512.0652 • LakeJames.com

Childhood need not be measured by years. It’s far better to mark age by innocence, as we do here at Lake James, whose

waters seem to be a fountain of youth. Perhaps it is the simple treasures of this place – sun kissed waters, forests of

dappled light, bird song and laughter in the air. Days here where the mountains meet the lake are adventurous and

carefree, texts and tweets are forgotten, paddles, lures and stories around the fi re are the order of the day. Why not come up

for a day or a weekend, there’s never been a better time to jump in.

Childhood need not be measured by years. It’s far better to mark age by innocence, as we do here at Lake James, whose

simple treasures of this place – sun kissed waters, forests of dappled light, bird song and laughter in the air. Days here

carefree, texts and tweets are forgotten, paddles, lures and stories around the fi re are the order of the day. Why not come up

for a day or a weekend, there’s never been a better time to jump in.

Mountain Lake Homes from the $500s • Waterfront homesites from the mid $200s • Wooded homesites from $70,000866.512.0652 • LakeJames.com

Cozy cottages. Striking waterfront residences. A lakefront adventure center. Activities that enrich as they entertain. Lake James is an enlightened, vibrant community in the foothills of the Blue Ridge

Mountains. Here, families and friends gather on warm summer days and cozy winter nights, explore endless trails and enjoy the privacy that.

Obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property. Crescent Communities Realty, LLC. © 2011.

Find yourself in a place found, not created.

Timbers Resorts is regarded as the leader in

the fractional real estate marketplace. Compass

manages Timbers destination resort properties,

from residential land sales, to custom homes, to

fractional club membership and hotel marketing.

In several locations our work is closely integrated

with luxury hotel groups, including Auberge

and Plumpjack.

• The Rocks, Scottsdale• Esperanza, Cabo San Lucas• Castello di Casole, Tuscany• One Steamboat Place, Steamboat• The Timbers Club, Aspen/Snowmass• The Orchard at The Carneros Inn, Napa• Rancho Valencia, Rancho Santa Fe• The Preserve at Botany Bay, St. Thomas, U.S. Virgin Islands• Doonbeg, Ireland• The Sebastian, Vail

T imbers Resorts

Discretely nestled on over 600 acres

of astounding high desert topography

and adjacent to the Amangiri Resort,

a mere 28 Aman Villas will be gradually

released for sale. The exquisite simplicity

of their transcendental architecture will

suggest the appearance of having

organically emerged from this setting,

rather than having been built upon it.

In conjunction with Canyon Equity and

Aman Resorts, an integrated marketing

program is now releasing.

villasatamangiri.com

Amang ir i

The Andre Agass i Char i table Foundat ion

Our pro bono work for this amazing

endeavor includes work for the charter

school in Las Vegas and the national

foundation. Compass created the site to

showcase the voices of students, parents,

educators and the foundation team, all

via live quick links to streaming video.

The highlight of this foundation is without

doubt the children... and they speak volumes

about what is possible... even against all odds.

The video and the fundraising Grand Slam

for Kids (raising $10 million in 1 hour) are

among our most satisfying works.

At the dawn of the current spa industry

growth curve, there was a place called

Miraval. It was ahead of its time... it was

a new age, a place for integrated wellness.

MIRAVAL WAS LIFE IN BALANCE.

Compass articulated the brand, the promise,

the entire sense of what body-mindfulness was

all about... a destination for mind, body and

soul. An entire industry followed along. Miraval

is consistently rated the world’s #1 spa resort,

and is now owned by Steve Case, a client at

Exclusive Resorts and Cacique Costa Rica.

At the dawn of the current spa industry

growth curve, there was a place called Miraval.

It was ahead of its time... it was a new age,

a place for integrated wellness.

miRaval was... life in balance.

Compass articulated the brand, the promise,

the entire sense of what body-mindfulness was

all about... a destination for mind, body and

soul. An entire industry followed along. Miraval

is consistently rated the world’s #1 spa resort,

and is now owned by Steve Case, our client at

Exclusive Resorts and Cacique Costa Rica. In

2008 we completed a complete rebranding,

business modeling and development partner

program for Miraval.

Miraval . . .

Miraval

o be at peace with the fragmentation of everyday life, we must become fully connected to our surroundings: the smell of earth, the hush

of leaves, the pleasure of skin. We must be conscious of the future, learn from the past, but live in the present – the here and now. In the

present, the moment, there’s no such thing as 4th quarter earnings, shopping lists or another red light. In the moment, there are no should

haves. In the moment, you are grateful, you are mindful, you are whole. This is reality, and when we enter it, we enter a place where we

can continue to learn, grow, evolve. A place of joy, where we can be balanced, where we can simply be. This is Miraval.

Making Lasting Changes

Mindful Stress Mastery

Mindful Time Management

The Art of Mindful Dialogue

Healing Power of Deep Listening

Paint Your Spirit

Zen Boot Camp





Paint Your Spirit

Zen Boot Camp






Paint Your Spirit

Zen Boot Camp






Paint Your Spirit

Zen Boot Camp




Paint Your Spirit

Zen Boot Camp

Ballroom Dancing

Ballroom Dancing, along with Mindful Stress Mastery and Zen Boot Camp are just a few of the 264 daily activities that

make Miraval the place to connect, gather, rejuvenate and now, live. More copy will follow here. Additional text will follow

here. More copy will follow here. Additional text will follow here. More copy will follow here. Additional text will follow

Live every day.

Urbane living for the adventurous | Residences from the $400,000s

o be at peace with the fragmentation of everyday life, we must become fully connected to our surroundings: the smell of earth, the hush

of leaves, the pleasure of skin. We must be conscious of the future, learn from the past, but live in the present – the here and now. In the

present, the moment, there’s no such thing as 4th quarter earnings, shopping lists or another red light. In the moment, there are no should

haves. In the moment, you are grateful, you are mindful, you are whole. This is reality, and when we enter it, we enter a place where we

can continue to learn, grow, evolve. A place of joy, where we can be balanced, where we can simply be. This is Miraval.






Paint Your Spirit

Zen Boot Camp





Paint Your Spirit

Zen Boot Camp






Paint Your Spirit

Zen Boot Camp






Paint Your Spirit

Zen Boot Camp




Paint Your Spirit

Zen Boot Camp

Aqua Therapy, along with Mindful Stress Mastery and Zen Boot Camp are just a few of the 264 daily activities that

make Miraval the place to connect, gather, rejuvenate and now, live. More copy will follow here. Additional text will follow

here. More copy will follow here. Additional text will follow here. More copy will follow here. Additional text will follow

Live every day.

Desert living for the adventurous | Residences from the $400,000s

Aqua Therapy

l i fein the moment

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Asset Development & Operating Budget Overview: 2013-2016

Monthly Retainer/Agency Services ........................................................0

InfrastructureBranding/planning/strategic development, management, life of project..........$35,000

Photography & Illustration .................................................................................$75,000 Life of project, stock & location, architectural renderings & floorplans

Filmmaking .............................................................................................$75,000 - $100,000

(Rolling out as property matures, for DVD / YouTube / etc.)

Website design/construction .................................................................$75,000 (including dynamic property presentation & streaming content) (Integrated reservations module add’l)

E-Platform ...............................................................................................$7,500 (integration of social platform / blog & email)

In-Residence materials compendium / in-room member & guest welcome, turndown, guides, etc ...............................$20,000

Dining, spa golf & amenity branding (course requirements TBD) .............. $5,000 - $15,000

Site sale office allowance (soft costs) .....................................................$10,000 - $15,000

Interactive kiosk/sales presentation. ......................................................$75,000

Stationery, business systems, etc. ..........................................................$5,000

Prospecting & Lead GenerationSEM (paid search) / behavioral targeting / retargeting, including creative ............$100,000

Advertising print media including design/development .......................$250,000

Direct mail ..............................................................................................$50,000

Realtor relationship program..................................................................$100,000

Connect & ConvertCollateral collection ................................................................................$100,000

CRM multipurpose and potentially phasedE-Newsletters, email, cards, letters, construction updates ....................$75,000

Closing gifts

From snorkel and fins gear bag to his-and-hers golf clubs. $?/per closing.

Formatting formal documentation, CCR’s, purchase documents, etc, electronically provided

On Going SEO & analytics (monthly) ......................................................................$2,000

Public relations (monthly) .......................................................................$5,000

thoughtful integrated communications

Prospecting Connect & Convert

• Thinking Inside the Box

• A Brand Alive on the Web

• Collateral and Engaging CRM

• Email, Mail, Blogs & Social Connections

• Connecting with Video

• The Drama of Brightdoor, iPad, iTouch

• Rich On-Property Experiences

Intercept

Print & Direct Mail

Brokerage Interface

PR

SEMTargeted BannersRetargetingSocial MediaSEO

Thank you

Documents

Gulfstream