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Gul Ahmed Summer Lawn Collection 2011

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Page 1: Gul Ahmed Summer Lawn Collection 2011

Cover Final 2nd Book_F_L12.indd 3 3/16/11 11:38 AM

Page 2: Gul Ahmed Summer Lawn Collection 2011

Form 1_RET.indd 1 3/16/11 11:56 AMCover Final 2nd Book_F_L12.indd 1 3/16/11 11:59 AM

Page 3: Gul Ahmed Summer Lawn Collection 2011

PREMIUM EMBROIDERED LAWN COLLECTION

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3Exclusively available with embroidered dupatta & lace

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Page 4: Gul Ahmed Summer Lawn Collection 2011

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Page 5: Gul Ahmed Summer Lawn Collection 2011

Editor’s Letter

Swiss Voile

Captivating LuxuryIndulge in a breathtaking array of scintillating designs, epitomizing summer allure.

Princess of coolGulAhmed adds glamour to the water! Take a look at our underwater shoot with flowing fabrics & refreshing blooms.

Savoring in the sunCholistan Desert: A dreamer’s retreat.

Pretty Pink PowerEmbrace summer’s delightful shades with decadent embroideries.

In shades of bloomFlorals have never looked this good! Take your pick…

Luxury at its bestGulAhmed presents you with a range of luxurious fabrics graced with contemporary designs.

Regal ReminisceOpulent designs & sultry hues are all set to charm you into the season.

Putting on the glitzEnhance your look with sparkling details & charming fabrics

Ethereal Swirl

The ultimate summer surpriseOur premium embroidered collection is definitely here to stay, mesmerizing you into its allure!

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BROCHE DE CHIFFON100% PURE SILK CRINKLE CHIFFON

Women’sFashion

CONTENTSISSUE 1 VOL. 2 / 2011

PREMIUM EMBROIDERED LAWN

COLLECTIONExclusively available with

embroidered dupatta

138

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Luxury Redefined

Brush StrokesVibrant hues take centre stage with Digital Silk.

Cream of the cropIndulge in the best summer fashions this season.

Luxe Looks

Gold GrandioseSumptuous designs with the Midas touch!

Subtle LuxuryEnchant yourself with gorgeous designs & charming colors.

Aquatic hues

Ethnic EnchantmentGulAhmed presents you with an ethnic mix of arty design elements. It’s sure to win you over!

Traditionally yours…A fabulous mix of culture & style, adding personality to your wardrobe.

Enthralling Charm

Taking you fashion-forwardSensuous designs, fresh summer blooms & a lot more!

Clean OutSubtle designs in simple, straight silhouettes.

Eclectic hues

Into the EcruNatural chic with a touch of glam.

Fresh startIndulge in an array of flirty tunics for the ultimate in casual dressing.

Summer BreakWhite kurtas have never looked this good! With a range of embroideries & beadwork, these pieces exude pure femininity.

Chic StrokesUpdate your wardrobe with these fresh new pieces.

White LinesSummer’s favorite color is making waves!

Summer Fantasy

White Heat

ESSENZA DE SILK100% Pure Silk

Collection

LA’ CHIFFON COLLECTION100% Pure Silk Crinkle Chiffon

Exclusively available with 100% pure silk

sleeves

Designs, Patterns and brand names are exclusive property of GulAhmed Textile Mills Limited under the copyright act, and no attempt shall be

made to counterfeit these designs patterns and brand names.

G-woman

Fashion & Features

Store Locator

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Page 6: Gul Ahmed Summer Lawn Collection 2011

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EDITOR'S LETTER

e survived the harsh winter and arrived into the land of spring with our Summer Collection issue 1; and thanks to your

overwhelming response we’re back yet again with GulAhmed’s vivacious Summer Magazine issue 2! So, get set to saunter through the season in style! The sensual new minimalism is just one of the mouthwatering trends to look forward to this season. Along with the luminous essence of floral patterns, opulent pared-down whites and an exquisite palette of nudes contrast with eye-popping colors, especially with true to life designs in our celebrated Digital Silk Collection. This season, fashion has entered the age of enlightenment. We’ve gone a notch higher with our under-water shoot on page 34 that is sure to set new standards in fashion photography. With aesthetically combining different elements & various textiles together, GulAhmed has kept the cauldron of innovation still bubbling! And I would like to thank all our loyal customers for always appreciating our creativity & quality. Embrace fashion like never before & indulge in the true spirit of summer with the GulAhmed experience. Enjoy the issue!

W

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L A W N

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hot new look

swiss Voile ColleCtion14

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DIGITAL SILK LAWN COLLECTIONForm 1_RET.indd 16 3/16/11 11:35 AM

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ESSENZA

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ESSENZA SILK LAWN COLLECTIONForm 2_RET.indd 21 3/16/11 11:39 AM

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CAPTIVATING LUXURY

Regalia

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REGALIA SILK SATIN JACQUARD COLLECTION

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DIGITAL SILK LAWN COLLECTION

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DIGITAL SILKLAWN COLLECTION

by

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LA'

CH

IFFO

N

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LA' CHIFFON COLLECTIONForm 2_RET.indd 32 3/16/11 11:42 AM

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PRINCESS OFCOOL

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PRIMPRPRIMPRIMPRIMPPPPPPPRIMALINSTINCTS

Fashion is in full-bloom this season with a burst

of energizing strokes of color

on exquisite fabric

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S

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ENDLESSSUMMERWhen the blazing sun is up, there's only one way to go; nod your head down to the water! Ravishing & sensuous fabric flows elegantly in an ethereal feel exuding the ultimate feminine charm...

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TROPIC THUNDERDeep aquatic colors & classic prints are the perfect

combination for your summer look... don't be afraid to mix them up with bold accesssories, bedecked with sparkle.

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Page 23: Gul Ahmed Summer Lawn Collection 2011

CLASSICCHIC

Delicate silhouettes in luscious shades of

fauna make for a pretty,

feminine look.

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SAVORINGSUN

CHOLISTAN DESERT :A DREAMER'S RETREAT

IN THE

Summer’s long, lazy days turn to a serene stroll at Cholistan’s Derawar Fort where culture & tradition comes to life- a perfect setting for GulAhmed’s Summer Collection 2011. Elegant designs in feel-good fabric help you stay chic to the hilt even when the temperatures begin to rise. Simple lines are key– sharp, no-nonsense cuts, with a minimalist approach to frills, its all you need for the season. Soothing shades of aqua paired with neutrals exude a powerful, yet feminine, statement. Fashion is taking a leap this season & GulAhmed is all set to land you at the most chic shore! Summer fashion has never looked this good!

OMBRESilk Collection

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Channel the queen of

serene, playing with rich hues

on a canvas of neutrals for the season's most

elegant look.

ESSENZA DE SILK100% Pure Silk

Collection

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LA’ CHIFFON COLLECTION100% Pure Silk Crinkle Chiffon Exclusively available with100% pure silk sleeves

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FLEUR DE CHIFFON100% Jacquard Silk Collection

Exclusively available with embellished neckline

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Form 4_RET.indd 54 3/16/11 12:01 PM

LA’ CHIFFON COLLECTION100% Pure Silk Crinkle

Chiffon Exclusively available with

embroidered shirt

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FLEUR DE CHIFFON100% Jacquard Silk

Collection

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SUMMER'S

FRESHSPIRIT

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ESSENZA SILK LAWN COLLECTION

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Page 32: Gul Ahmed Summer Lawn Collection 2011

Summer’s delightful

shades of soft

powder-pink are

all set to enchant

you; peppered with

beautiful blooms,

this is definitely a

must-have!

PREMIUM EMBROIDERED LAWN COLLECTION

PRETTYPINKPOWER

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DYED EMBELLISEDCHIFFON COLLECTION

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PREMIUM EMBROIDERED LAWN COLLECTION

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IN SHADES OF BLOOM

REGALIA100% Pure

Silk SatinJacquard

Collection

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COLLECTIONDE LACEChantilly

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REGALIA100% Pure Silk SatinJacquard Collection

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LA’ CHIFFON COLLECTION

100% Pure Silk Crinkle Chiffon

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REGALIA100% Pure Silk SatinJacquard Collection

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PRINT EMBELLISHED COLLECTION

100% pure cotton lawn to match with pure chiffon embroidered dupatta.

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at its BestFeel the luscious

drape of elegance

with Le Soie

Bamboo Silk &

indulge in a true

work of art...

LE SOIE PREMIUMBamboo Silk Collection

uxuryL

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LA’ CHIFFON COLLECTION100% Pure Silk Crinkle Chiffon

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SHIMMERLa’ Chiffon CollectionExclusively available with embroidered shirt & lace

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LA’ CHIFFON COLLECTION100% Pure Silk Crinkle Chiffon

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SOIE DE ZARRINPure Silk Collection

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PRINT EMBELLISHED COLLECTION

100% pure cotton lawn to match with pure chiffon embroidered dupatta

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COTTON SILKLawn Collection

Exclusively available with100% pure silk sleeves

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Embrace sultry

rust hues with

GulAhmed this

season & add a

flutter of style to

your step..

RegalREMINISCE

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FLEUR DE CHIFFON100% Jacquard Silk Collection

Exclusively available with embroidered shirt & satin border

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REGALIA100% Pure Silk SatinJacquard Collection

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LA’ CHIFFON COLLECTION100% pure silk crinkle chiffonExclusively available with satin border

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DYED EMBELLISEDCHIFFON COLLECTIONExclusively available with satin border

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LA’ CHIFFON COLLECTION100% pure silk crinkle chiffonExclusively available with pleated panels

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FLEUR DE CHIFFON

Puttingglitz

Some things never have to change. Like tradition or our

Summer '11 Collection in classic trends, though spruced in

modern shades. Don't shy away from sparkle this spring: ramp

up the glamour with lashings of glitter, intricate embroideries &

exquisite threadwork.

on the

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100

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CHANTILLY DE LACEPure Silk Chiffon

Collection

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104 COTTON SILKLawn Collection

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TERENCIACotton Silk Satin Collection

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PREMIUM EMBROIDERED LAWN COLLECTIONExclusively available with embroidered dupatta & lace

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110

OMBRESilk Collection

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Liven up your fashion fantasies with our

sinfully-soft Cotton Silk Collection in

a classic retro pattern on a canvas of summer’s

favorite cream hues...

LLiLiL ffff hhhhii fffff i iii hhh

SWIRLETHEREAL

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COTTON SILKLawn Collection

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LE SOIE PREMIUMBAMBOO SILK COLLECTION

Exclusively available with100% pure silk georgette sleeves

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COTTON SILKLawn Collection

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ESSENZA DE SILK 100% Pure Silk

Collection119

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118

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PRINTEMBELLISHED

COLLECTION100% pure cotton lawn

to match with pure chiffon embroidered

dupatta.

This is definitely the best bet

for your summer soirée!

Flaunt your femininity with

a decadently embroidered

dupatta complementing

an exclusive printed shirt,

all accentuated with

delicious shades of

copper.

THE ULTIMATE

SUMMERSURPRISE

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CHANTILLY DE LACEPure Silk Chiffon

Collection

123

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122

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ESSENZA DE SILK100% Pure Silk Collection

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124

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REGALIA100% Pure Silk Satin Jacquard Collection

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LUXURYREDEFINED

Embrace unmatched

opulence with sumptuous

embroideries & exclusive prints on GulAhmed's finest

cottons & sheer chiffons.

129

REGALIA100% Pure Silk SatinJacquard Collection

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128

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EXCLUSIVELY EMBROIDERED LAWN COLLECTION

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NORMAL LAWN COLLECTION100% Pure Cotton

e eo e h h s ,

w r r .

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The return of the Lady-like

'Tis the season to once again embrace

femininity with GulAhmed's fresh

new collections offering refreshing,

sensuous new creations for

Spring/Summer '11.

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DIGITAL-SILKLawn Collection

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134

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REGALIA100% Pure Silk SatinJacquard Collection

Make the most of the season & dress to impress with these high-street looks...

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Digitalbrush

strokesSpring is born on a sweet-scented breeze, as luscious blooms and feathery florals scatter

over sheer silks and charming cottons.

140 141

Page 72: Gul Ahmed Summer Lawn Collection 2011

Indulge in the Digital

fetish with true to life designs

in vibrant hues & luxurious

fabric...141

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RENAISSANCE100% Dobby SilkLawn Collection

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BROCHE DE CHIFFON100% pure silk crinkle chiffon

145

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fashionenjoy unparalleled designs with GulAhmed's Digital Silk Collection & dress a notch above.

makes our hearts beat harder

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nForm 10_RET.indd 147 3/16/11 1:22 AM

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BROCHE DE CHIFFON100% pure silk crinkle chiffon

148

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CREAM OFTHE CROP

Statement blooms in popping colors are oh-

so-hot for summers! Complemented with a

broché dupatta, this design is sure to add edge

& finesse to your look

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COTTON SILKLawn Collection

151

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LA’ CHIFFON COLLECTION

100% Pure Silk Crinkle Chiffon

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LE SOIE PREMIUMBamboo Silk Collection

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155

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LA’ CHIFFON COLLECTION100% pure silk crinkle chiffon

exclusively available with pleated panels

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FLEUR DE CHIFFON100% Jacquard Silk

Collection

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SWISS VOILECOLLECTION

160

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SINGLE PRINT COLLECTION

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GG

162

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NORMAL LAWN COLLECTION

100% Pure Cotton

GOLDGRANDIOSE

Perk up your

wardrobe with

uplifting designs

in spectacular gold

tones & embrace the

spirit of summer.

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BROCHÉ BLOOMCotton Silk Collection

164

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COTTON SILKLawn Collection

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SubtleLuxuryEnvelope yourself in a serene elegance of

soft white & dreamy blues, delving into the fantasy fashion of the season. Add delicate details to

enhance its charm.

FLEUR DE CHIFFON100% Jacquard Silk

Collection

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Indulge in the true taste of elegance with GulAhmed’s Embroidered Collection in an array of flattering hues to add a refreshing

change to your summer wardrobe…

saison essentiels

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LA’ CHIFFON COLLECTION

100% Pure Silk Crinkle Chiffon

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173

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Regalia100% Pure Silk Satin Jacquard Collection

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SwissVoileForm 11_RET.indd 176 3/16/11 2:02 AM

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SWISS VOILECOLLECTION

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SINGLE PRINT COLLECTION

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INTO THEECRU

The trends to know, the fashion to covet & the

essential new designs to get in sync with now...

Taking inspiration

from the ethereal,

organic virtues,

GulAhmed presents

you with a

collection that is in

a class of its own...

Ecru has never

looked this good.

Highlighted with

specks of shine,

crochet laces, pleats

& gathering details,

it is the ultimate

summer wear.

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ChangingGear

Make the leap from winter to

summer with our pick of the season,

GulAhmed's Ecru Collec-tions. Think natural and

chic with a touch of

glam.

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summer

Chic184

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185

Ecru proves its

versatility, moulding into an array of shapes & silhouettes. Go for an earthy look co-ordinating with luscious browns & sensuous black, incorporating summer's fave crochet laces & pleats, controlling

volume for the season's

perfect silhouette.

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Let your spirits soar with gorgeous shades of blue in fluttering chiffons - one of our most celebrated collections - and get set to look effortlessly fashionable.

LA’ CHIFFON COLLECTION100% pure silk crinkle chiffonExclusively available withembroidered lace.

Let your spirits soar wigorgeous shades of bluein fluttering chiffons - oof our most celebrated collections - and get

l k ff l l

AQUATICHUES

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Prima LaceLAWN COLLECTION

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SINGLE PRINTED LAWN COLLECTION

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DoréSILK COLLECTION

100% Pure Silk Georgette

Ethnic Enchantment

The star collection of the season, Doré Silk is all set to mesmerize you yet again. Taking inspiration from the ancient elements of art in a mélange of hues, this design is sure to turn some heads! Revel in luxury this season with GulAhmed…

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ESSENZA DE SILK100% Pure Silk Collection

197

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ESSENZA DE SILK100% Pure Silk Collection

198

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199

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ESSENZA DE SILK100% Pure Silk Collection

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201

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FLEUR DE CHIFFON100% Jacquard Silk Collection

202

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203

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ESSENZA DE SILK100% Pure Silk Collection

205

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Traditionallyyours...206

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Nothing makes you feel quite

like a princess as slipping into a

fabulous design, & hence,

you are definitely on the right page!

Combining various elements of

timeless traditional designs,

we bring you a mélange

of delicate details with a rich border– a perfect mix of

textiles & fashion. Exude classic charm & scintillating glamour as

GulAhmed fuses culture with

style adding personality to your

wardrobe.

LA’ CHIFFON COLLECTION100% Pure Silk Crinkle Chiffon

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SOIE DE ZARRINPure Silk Collection

208

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209

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BROCHÉ BLOOMCotton Silk Collection

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WDNORMAL LAWN COLLECTION

100% Pure Cotton

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WONDER DRESSES

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NORMAL LAWN COLLECTION100% Pure Cotton

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215

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COTTON SILKLawn Collection

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P R E M I U M E M B R O I D E R E D L A W N C O L L E C T I O N

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S

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FRESHThis season's must-have escapist designs are

guaranteed to draw you in. Tunics are getting animated this summer with unique hand-embroidered motifs

that pay an ode to our traditional crafts. Indulge in this exclusive G-woman Collection available in a rainbow of pastel hues & accessorize as per your personality! The beauty of this trend is that you can go as subtle or as

bold as you are comfortable with. For starters, opt for a more washed-out color & keep accessories simple for a slouchy summer look. And to steal the spotlight, team it with bright accessories with the emphasis on one color

in particular & revel in a chromatic bloom!

START

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SUMMERRETREAT

222

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R223

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224

All garments made from GulAhmed's finest 100% pure

lawn & available at all IDEAS & GulAhmed Exclusive Stores.

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NATURALLYREFINEDThis season,

GulAhmed embraces the eco-friendly ethos, presenting a luxurious

approach to casual, sustainable style.

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227

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SHIMMERLa’ Chiffon Collection

EnthrallingCharm

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REGALIA100% Pure Silk SatinJacquard Collection

229

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SUMMERBREAK

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White is back & is here to stay as summer's perfect

canvas! Indulge in an array of

G-woman's Stitched Garment

Collection that is sure to leave you spoilt for choice. Patchwork, embroideries, beads & bling make a story

of their own with different shades of

white enhancing the hue's appeal, along

with subtle pleats, B&W embroideries &

intricate design details to accentuate your look!

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Accessorize with a

minimalistic approach in

the true spirit of summer! Add pieces with a

hint of cultural inspiration &

contrast freely! All designs available

stitched, at IDEAS &

GulAhmed Exclusive

Stores.

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SHINE ONThe dress is about movement

achieved with micropleats

& crochet lace details. The

self-printed motifs & subtle

beading with specks of

eye-popping colors create a

defined summer look.

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NEW SUMMER

Break out of your style comfort zone and breathe

life into your look this season by adding

a bold patch of mesmerizing embroidery

to an ethereal lawn kurta with

controlled volume at the sleeves,

contrasted with colorful co-

ordinates.

234

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235

The new season's greatest hits play on colour with texturous whites and sparkling embellishment adding a truly exquisite look to white lawn...

All garments made from GulAhmed's finest 100% pure lawn & available at all IDEAS &

GulAhmed Exclusive Stores.

SIMPLYDIVINE

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Indulge in a truly exclusive creation from the house of GulAhmed in hypnotic shades of black & purple.

Graced with Persian paisleys, it exudes an ethnic statement, enhancing the class & femininity of

its wearer. Accentuate the charm of this panelled design with decadent embellishment to add a hint of sparkle to your look; contrast with laces & color

blocking for maximum impact.

TAKING YOU FASHION-FORWARD

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COTTON SILKLawn Collection

237

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CHANTILLY DE LACEPure Silk Chiffon Collection

FLUTTER LACEThe

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239

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NORMAL LAWN COLLECTION100% Pure Cotton

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LA’ CHIFFON COLLECTION100% Pure Silk Crinkle ChiffonExclusively available with cotton embroidered sleeves

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CLEANOUT

If you believe in

simplicity to be

the ultimate virtue,

then step forward

this season with

subtle looks that are

refreshingly clean &

concise without being

clinical!

CHANTILLY DE LACEPure Silk Chiffon

Collection

242

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CEon on

243

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ESSENZA DE SILK100% Pure Silk Collection

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REGALIA100% Pure Silk Satin Jacquard Collection

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247

REGALIA100% Pure Silk SatinJacquard Collection

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CHICSTROKES

Update your wardrobe with trendy, new pieces from our G-woman line & embrace

instant style that will swiftly take you through the season in élan!

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249

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250

Add a glam twist to your summer wardrobe hinting some punk frivolity

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STREET SMART. . .

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255

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EclecticHUES

Indulge in some cutting-

edge fashion inspiration

for your summer

dressing & make a

statement that is sure to

be a winner.

256

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EMBROIDERED LAWN COLLECTION

257

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RENAISSANCE100% Dobby SilkLawn Collection

258

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259

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Embrace serenity with one of the most celebrated hues for summer. From pure,

lustrous white to layered shades of cream, white resonates the spirit of the season like no other color. Indulge in this classic shade of subtlety, not white as a accent, the way

we’re used to it, but head to toe. Layer different shades of white and experience

unexpected textures and unimaginable facets of summer...

White LawnCollection

WHITELINES

260

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Embroidered Single Garments Collection

263

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EXCLUSIVE HAND EMBROIDERED GARMENTS COLLECTION

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G-WOMANSingle Print Collection

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267

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GulAhmed recently joined hands with L'Oréal Professionnel & L'Oréal Paris for their Spring/Summer 2011 launch in Lahore. It was a spectacular show, fabulously organized by leading creative consultant Nabila. Here are a few glimpses of the event...

&

GulAhmed gets your vote of confidence yet

again this season!We represent fashion & glamour and so

does L'Oréal.

Exclusive music was produced for the day by Emu, with the fantasy

ambiance brought to life by enchanting

movements of the chaap dancers.

Nabila poses with the models at the event. Pink is the color of the show,

epitomizing feminine elegance.

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Frills, bows & volume added to the feminine grace, that was

the highlight of the show!

The event evolved into a fantasy land

where dreamy details fused together with

luxurious fabric.

Prints are cleverly used with dyed pastel shades to achieve a voluminous, layered look.

Let your imagination come alive...In keeping with the spirit of the season, the launch was all about a world of romance & femininity, exuding the ethereal magic of old-world charm... This mesmerizing expression of elegance is about going beyond the wall of

reality to reach the kingdom of dreams.

All fabric by GulAhmed.

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GULAHMED HAS ALWAYS STRIVED TO CONSISTENTLY PROVIDE YOU

WITH THE PREMIUM & PREEMINENT IN TEXTILES & FASHION. AND WE

CONTINUE TO DO SO WITH OUR EVER-GROWING CHAIN OF STORES TO SERVE FOR ALL YOUR LIFESTYLE

NEEDS. BE IT THE LATESTS IN FASHION, LUXURIOUS HOME TEXTILES OR

AESTHETIC ACCESSORIES, WE HAVE IT ALL, PROVIDING YOU THE EASE OF

SHOPPING UNDER ONE ROOF.

270

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KARACHI

PARK TOWERShop No. GR-35, Clifton.Ph : 021-35837515-18

CITY CENTERGround Floor Shahrah-e-FaisalNext to Awami Markaz.Ph : 021-34330304-07

GULISTAN-E-JOHARMillennium MallMain Rashid Minhas Road.Ph : 021-34680671

HYDERI Noor Market, Ground Floor Block-G, North Nazimabad.Ph : 021-36645050

TARIQ ROADShop No. 2&3, Ground FloorLiberty Chowk.Ph : 021-34389554-5

UNIVERSITY ROADShop No. 4, Ground FloorAl Khyber MarketAdj. Samama Mall.Ph : 021-34810980

GULSHAN-E-IQBALShop No.4, Block-3KDA Scheme No.24.Ph : 021-34988285

DHORAJI COLONYBlock 7&8, Shop No. 3 & 4Ph : 021-34942441

LASBELAShop # G3 & G4 Bagh Sarah ApartmentLawrence Road, Garden West.Ph : 021-32237341-2

MAKRO SADDARMakro Cash & Carry Store.Ph : 021-32788801

MAKRO STAR GATEMakro Cash & Carry Store Shahrah-e-Faisal.Ph : 021-34602257-8

MAKRO MANGHOPIRMakro Cash & CarryManghopir Road, Site Area.Ph : 021-32593752

LAHORE

LIBERTYBuilding No.5 Commercial Zone Liberty Market, Gulberg III.Ph : 042-35789702-4

CAVALRY GROUNDPlot No. 13, Commercial Area Lahore Cantt.Ph : 042-36610234-6

MALL ROADShop No. S-19-59(Commercial), Mall Road.Ph : 042-36309166-8

NEW ANARKALI New Anarkali, Wool House.Ph. # 042-37360855-7

MAKRO MODEL TOWNMakro Cash & Carry Store. Link Road, Ph : 042-35916953

MAKRO RAVI ROADMakro Cash & Carry StoreMain Ravi Road.Ph : 042-37947261-3

RAWALPINDI

CITY SHOPPING CENTRE Building No. B-1City shopping Centre Commercial MarketSettlite Town.Ph : 051-4428819-21

HYDERABAD

CITY SHOPPING CENTREShop # 56 & 57, Cantonment Shopping Center, Salahuddin Road, Cantonment(Opening Soon)

KARACHI

CLIFTONBC 13, Block-19 Ground Floor Razi Towers, Near Schon Circle Main Clifton.Ph : 021-35374131-5

BAHADURABADBahadurabad ArcadeShop No.5 & 6, Block-3Near KFC. Ph : 021-34858951-54

SADDARAttrium Mall, 249 Staff LinesShop No. 2, 3, 24, & 25Zaib-un-Nisa Street, Saddar.Ph : 021-35640994-6

HYDERIPlot No.D-4, Block HNorth NazimabadHyderi. Next to Saima Pari MallPh : 021-36724481-88

TARIQ ROADPlot#13,4th Floor, Dolmen Mall, Block#3, PECHS(Opening Soon)

LAHORE

GULBERGCity Tower 6KMain Boulevard RoadGulberg. Ph : 042-35788778

DHA Building # 1, Block ZPhase-3, Commercial DHA.Ph : 042-35692884

IQBAL TOWNPlot # 17, Pak Block Allama Iqbal Town.Ph : 042-37840082-3

WAPDA TOWNPlot No. 189-FPIA Housing Society.Ph : 042-35188081-85

LINK ROADPlot#207 B/P-II, Model Town (Opening Soon)

ISLAMABADF-7 MARKAZPlot#13-A, Main Double Road F-7 Markaz, Islamabad(Opening Soon)

F-10 MARKAZBuilding No.7-G, Lords Plaza F-10 Markaz, Islamabad(Opening Soon)

RAWALPINDI IDEAS PLAZAOpp. Pizza Hut, Adamjee Road, Saddar. Ph : 051-5120792-6

HYDERABADLATIFABADPlot No. B-20, Block 1Auto Bhan Road, Latifabad No.3.Ph : 022-3820023

GUJRATABDULLAH MALLMain Court Road.Ph : 053-3607945

SIALKOTV MALLEastern Portion Building, V Mall Adj. to Borjan, Sialkot Cantt.Ph : 052-4292070

FAISALABADDOBURJ SHOPPING MALLJaranwala Road, Kohinoor City.Ph : 041-8535685

GUJRANWALAGREEN CENTERMain Market Satellite Town.Ph : 055-3734007

MIRPUR (AJK)MUHAMMAD ISMAIL PLAZAPlot #.63-A, Kotli Road.Ph : 05827-437353-5

GULAHMED - ONLINE SHOPwww.gulahmedshop.comTop trends & style features are just a click away, log on now

www.gulahmedfashion.com

For Business Enquiries Please contact :

+9221-111-485-485 & +9221-111-486-486Ext. 6517, 6530 & [email protected]

GULAHMED INTERNATIONALUKGTM Europe Limited4-7 Suites, Universal Square No. 2,Devonshire Street, Ardwick, Manchester - M12 6JHTel : +44-161-2760882 & +44-161-2760888Fax : +44-161-2760998

UAEGulAhmed International Limited FZC, Sharjah, UAETel : +971-6-557 9483 | Fax : +971-6-557 9485

Swiss Noble L.L.C. (Stockist), Dubai U.A.E.Tel : +971-4-3585043

Gul Ahmed Fashion 271

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Cover Final 2nd Book_F_L12.indd 2 3/16/11 11:30 AM

hottest, newest, latest

Get the look

Dive into the season with feminine pieces in summer's most celebrated color!

whiteheat

Wear it head-to-toe or contrast with bold, block

colors.

Work this season's

hottest whites in crisp, clean silhouettes...

Indulge in a dreamy pastel

or opt for classic black

& white.

Style tip: Add flecks of deep

shades for alluring evening

glamour.

If you feel like using more color for the

season, match whites with subtle shades of pink, lilac & lavender!

All G-woman garments & accessories available at IDEAS & GulAhmed

Exclusive Stores nationwide.

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