Gul Ahmed Magazine Fall/Winter 2014

Fall-Winter ‘14

fall’s

new moodbeautiful

Velvet Effect

ThE

175+ways To kEEp

you warm This winTEr

Linen Mantra

EvErything you nEEd to

know about thE Fashion gamE

ConFidEnt tonEs,

ExquisitE EmbroidEriEs,

FlawlEss imprEssion

Commit to the monogamy of

minimalism with stripes, bloCks and

motifs in ClassiC palette...

Silkwool

Cool shawls To kEEp

you warm

think bold & show

your stylE

The Trends, The colours and The prinTs To wear now

pErfECTsilhouETTE

silk VelVetembroidered collection

visit gulahmedshop.com

The new lineSingle embroideredS h i r t c o l l e c t i o n

WinterC o l l e C t i o n ‘ 1 4


embroidered collection

Cont

entsWinter

collection 2014

14

248258

30

266

282

348

294

356

300

364

378

380

370

379

382384

48

60

82

12

148158170180198

212

224232

240

340

Editor lEttEr

Spoilt for choicEthe most exquisite collection is all set to create its empire.

thE ShEarling innocEncElet gulAhmed set your attire for your evenings and special occasion this winter.

fabulouS wintErthis season’s coolness is the new chic.

claSSic dESignS, timElESS twiStWe bring the same charm to match your good taste.

fEEl bEautifulthe warm shawls will be the coolest trend this season.

folklorE fantaSy

thE EtErnal trEndS

Simply divinE

chEriShEd poSSESSion

chicESt of f-allStrut in style… your attire says it all.

a finE linElong boots, chic bottoms and embroidered coats…

timElESS trEaSurES

Silk karandi

EmbroidErEd SinglE print fabricating thE futurE digital folkdazzle yourself to the most exclusive digital prints. pErfEction pErSonifiEdthe elegant line spells femininity and class. mix and maxbe yourself and make your own style with the prints. tanglEd inlive your fantasy and be the princess. thE bright SidE of blackenjoy the most loveable contrast with all new prints.

fabulouS and faShionablEindulge in the mesmerizing charm of everything new and fabulous.

autumn tEmptationS

a finE blEndthe colour of fashion is all set to dazzle you.

bEllE flEur

full SpEctrum

my moodboard

trEnd rEport

thE faShion Showrunway lovE

StorE locator

upcoming StorES

pages ofspectacular fall fashion

Designs, Patterns and brand names are exclusive property of GulAhmed Textile Mills Limited under the copyright act, and no attempt shall be made to counterfeit these designs,

patterns and brand names.

32

308

32294

120

106

134

388

182

82

114

240124

212

104

314

330

chEEring timElESSnESS

print mattErS

thE travEl Spirit

take some time out for yourself and route escape from chaos.

thEatrical huES

Add some drama to your routine and

stay gorgeous.

cold comfort

the new wool is the triumph.

chic and Edgy

history is our treasure; bask in its magnificence with

delicate embroideries.

built to laSt

brightnESS to thE max

Silk VelVet collection


Winter brings delight, serenity, cold weather, windy nights and, usually, dark-coloured fashion. Then again, the 360-degree change in the season keeps the passion alive, making fashion reach its peak. GulAhmed guarantees to take it to new limits beyond imagination!

Bold, dark hues have been the staple of this electrifying winter collection by GulAhmed. Splashes of winter colours can be found complementing the chic designs created with immense hard work and boundless imagination that will keep you warm in style. The tempting freshness is the best definition of each print!

Our winter collection includes a scintillating blend of patterns over a wide combination of fabrics, offering diversity this season. Our velvets, designed with exquisite embroideries, make them the ultimate must-have of the season. Moreover, the winter feel has been kept alive with GulAhmed’s exclusive silk velvet, pashmina, linen, khaddar and corduroy with shocking colours like royal red, violet, magenta, and midnight blue, with a touch of black and white. Our silk karandi with bold prints brings a comfortable feel, particularly when the colder weather hits.

The collection contains something for everyone. Our passionate designers known for their impeccable taste have made sure to give something unique and highly innovative.

You’ll surely love to be draped in GulAhmed this winter!

editor’S letter

12

W I N T E R C o l l E C T I o N

Black white&

Vl-10Silk VelVetcollection

twill linen embroidered front,

printed back, embroidered

sleeves, silk velvet dupatta & dyed

shalwar.Every season, GulAhmed releases signature creations; your selection turns them into the

season’s must-haves.

spoilt choicefor

s i l k v e l v e t

14 15

sVsilk VelVet

e m b r o i d e r e d c o l l e c t i o n

since 195316

Vl-8twill linen embroidered front,

printed back, sleeves, silk velvet dupatta & dyed shalwar.

17

Vl-11Silk VelVet

collection

twill linen printed shirt, silk velvet dupatta & dyed

shalwar.

18 19

Vl-9

Silk VelVet collection

twill linen embroidered shirt, velvet laces, silk velvet dupatta & dyed shalwar.

20 21

[email protected] | visit gulahmedshop.comSilk VelVet22 23

Vl-17Silk VelVet

collectiontwill linen embroidered

shirt, velvet lace, silk velvet dupatta & dyed

shalwar.

24 25

Intricate embroidery against linen fabric brings the magnificence that

befits the season...


twill linen embroidered front, printed back,

embroidered sleeves, silk velvet dupatta &

dyed shalwar.

26 27

Classic gold

jewel-like

embroidery for a

distinct look to

shimmer in the

night...

Vl-12Silk

VelVetcollection


embroidered sleeves, silk velvet dupatta & dyed

shalwar.

28 29

Silk VelVetW i n t e r c o l l e c t i o n ‘ 1 4

sV

Our bold new take on this texture – think

luxe velvet and silk, blazing embroideries

and flirty accessories

theSheArling innocence


30 31

PashminaPashmina100% purE woolEn CollECtion

How best to answer autumn's call after a tenacious summer? let our pre-fall picks be your

beacon

winds ofchange

33

P-37twill linen embroidered front, dyed back, embroidered sleeves, embroidered lace, pashmina shawl & dyed shalwar.

32

Evening wear took

the chicest route

this fall, with you

opting for a more

embellished outfit to

create a statement

to be followed.

this season, get hot....


fall/wintEr collEction ‘14

k-57khAddAr

collection100% Pure cotton

embroidered shirt, printed dupatta & dyed

shalwar.

34 35

Pm-68

Premium embroidered chiffon collection100% Pure Silk

khaddar embroidered front, back, embroidered sleeves, jacquard lace, embroidered chiffon dupatta & dyed shalwar.36 37

silk CollECtionVelVet

embroidered

Vl-15twill linen

embroidered front, back, sleeves, silk

velvet dupatta & dyed shalwar.

38 39

premium embroideredfall/winter collection ‘14

Pm-65khaddar embroidered front, printed back, embroidered sleeves, jacquard lace, embroidered chiffon dupatta & printed shalwar.

40 41

khaddar embroidered shirt, pashmina shawl

& dyed shalwar.

P-41PAShminA

Woolen collection100% Pure Wool

42 43



embroidered sleeves, silk velvet dupatta &

dyed shalwar.

44 45


shalwar.

k-53khAddAr


Red is the new OOmph

46 47

Silk karandi fabulous winter

When it comes to the assembling the perfect wardrobe, the search for trendy yet timeless pieces can feel like a winding road trip. To get you to that elusive final destination we have put together a

comprehensive guide of the best we have to offer.


48

kr-8Silk

kArAndi collection

printed shirt, dupatta & dyed shalwar.

50 51

kr-7printed shirt, dupatta &

dyed shalwar.

SilkKarandi c o l l e c t i o n

52 53

Silk karandi

54 55

kr-6Silk

kArAndi collection


56 57

kr-10Silk

kArAndi collection

printed shirt, dupatta & dyed

shalwar.

kr-4printed shirt,

dupatta & dyed shalwar.

58 59


The new lines and statement cuts elevated by fabric innovation make for a meticulous new-season look.

classic designs timeleSS tWiStS

chantilly de silkembroidered

collection

60 61

khaddar printed front, sleeves, embroidered back, printed chiffon dupatta & dyed shalwar.

c-256chiffon collection100% Pure Silk

62 63

c-205 chiffon collection100% Pure Silk

khaddar embroidered front, printed back, sleeves, printed chiffon dupatta & dyed shalwar.

64 65

khaddar embroidered front, printed back, sleeves, printed silk dupatta & dyed shalwar.

SS-34terenciASAtin Silk collection100% Pure Silk

66 67

c-222chiffon collection 100% Pure Silk Khaddar embroidered front, printed back, sleeves, printed chiffon dupatta & dyed shalwar.68 69

Chiffonw i n t e r c o l l e c t i o n

EmbroidErEd

khaddar embroidered front, printed back, sleeves, printed chiffon dupatta & dyed shalwar.

c-25570 71

SS-20terenciA

SAtin Silk collection100% Pure Silk

khaddar embroidered front, printed back, embroidered

sleeves, printed silk dupatta & dyed shalwar.

72 73

EmbroidErEd

ChanTilly

ct-81khaddar embroidered front, printed

back, embroidered sleeves, embroidered chiffon dupatta & dyed shalwar.

CollECTion100% Pure Silk

74 75

embroidered cotton jacquard front, jacquard back, sleeves, embroidered laces, slits, printed chiffon dupatta & jacquard shalwar.

c-275

Chiffonembroidered

76 77

SS-25terenciA

SAtin Silk collection100% Pure Silk

khaddar embroidered front, printed back, sleeves, printed silk dupatta & dyed shalwar.

78 79

80 Khaddar embroidered front, back, sleeves, printed chiffon dupatta & dyed shalwar. c-258chiffon collection 100% Pure Silk

81

whether you fancy yourself a minimalist, a bohemian, or any persona in between, our collection has all the components for assembling the kind of traffic-halting style that perfectly suits you.

P-29

PashminaWoolen ColleCtion

100% pure wool

twill linen printed shirt, embroidered sleeves, printed

border, pashmina shawl & dyed shalwar.

feel beAutiful

82 83

ChiCEternally

Mix and match pashmina woolen shawls with our intricate embroidered collection...

PAShminAWoolen collection

100% Pure Wool

twill linen embroidered front, back, sleeves, pashmina shawl & dyed shalwar.

P-45

84 85

P a s h m i n a100% purE wool

embroidered

P a s h m i n a

P-43twill linen

embroidered shirt, pashmina shawl &

dyed shalwar.

86 87

oCCasioneveryday

Make every day special with the GulAhmed Embroidered Pashmina Shawl Collection. From casual to bohemian chic, from sophisticated elegance to street style, whatever the look, your style choices would set a trend.

P-35PAShminA


twill linen embroidered front, back, sleeves, pashmina shawl & dyed shalwar.88 89

P-32


100% Pure Wool

twill linen embroidered front, printed back, sleeves, pashmina

shawl & dyed shalwar.

90 91

P-36PAShminA


khaddar embroidered shirt, pashmina shawl &

dyed shalwar.

92 93

k-11bkhAddArcollection100% Pure cotton

embroidered front, back, printed sleeves, printed dupatta & dyed shalwar.

Get ready for a far-flung adventure - fall’s exotic new mood takes you around the world with folk accents, rich embroideries and bright colours.

ThE TraVEl spiriT

94 95

96

k-21ckhAddAr


embroidered front, printed back, embroidered sleeves, printed

border, printed dupatta & dyed shalwar.

97

k-6bembroidered front,

printed back, embroidered sleeves,

printed dupatta & dyed shalwar.

khaddarembROideRed

C o l l E C T i o n

visit gulahmedshop.com98 99

k-4ckhAddArcollection100% Pure cotton

embroidered front, printed back & sleeves, printed dupatta & dyed shalwar.

100 101

k-7AkhAddAr collection

100% Pure cotton

embroidered front, printed back, sleeves, printed dupatta & dyed shalwar.

102 103

k-7bkhAddAr


embroidered front, printed

back, sleeves, printed dupatta & dyed shalwar.

104 105

silk wool

s i n c E 1 9 5 3

Merino

S W

instagram/gulahmedfashion, facebook/gulahmedfashion, twitter/gulahmedfashion,pinterest/gulahmedgtm, [email protected], +92-21-486-486 ext. 6530, 6517 & 6510

coldcomfortLook for the versions other than wool – get in the mood for fall by embracing the earthy tones, florals and textures of the forest.

106 107

100% silk chiffOn

embROideRed

winteR cOllectiOn ‘14

108 109

c-253chiffon

collection100% Pure Silk

khaddar embroidered front, printed back, embroidered sleeves, printed

chiffon dupatta & dyed shalwar.

110 111

SW-1twill linen embroidered front,

back, sleeves, silk wool shawl & dyed shalwar.

112

c-250khaddar embroidered

front, printed back, sleeves, velvet lace,

printed chiffon dupatta & dyed shalwar.

113

c-215chiffoncollection100% Pure Silk

khaddar embroidered front, printed back, sleeves, embroidered lace, printed chiffon dupatta & dyed shalwar.

114 115

k-61khAddArcollection100% Pure cotton

embroidered shirt, printed dupatta & dyed shalwar.

116 117

k-58khAddAr


embroidered shirt, printed dupatta &

printed shalwar.

118 119

c-251chiffon


khaddar embroidered front, printed back,

embroidered sleeves, printed chiffon


Whether your aesthetics leans

forward minimal or glam, smoky dark

clothing is the perfect styling piece; a touch

of deep tones will add savvy to your attire… perfect for evenings.

huesTheaTrical

120 121

SS-21terenciA

SAtin Silk collection

100% Pure Silk

khaddar embroidered front, printed back & sleeves, printed silk dupatta &

dyed shalwar.

122 123

P-28

PAShminAWoolen collection100% Pure Wool

twill linen embroidered

front, dyed back, embroidered

sleeves, pashmina shawl & dyed

shalwar.

124 125

twill linen embroidered shirt, pashmina shawl & dyed

shalwar.

P-30


100% Pure Wool

126 127

129

Where style meets

serenity and beauty

knows no bounds.

c-178chiffon


khaddar embroidered front, printed back,

embroidered sleeves, printed dupatta & dyed

shalwar.

128

winTErC o l l E C T i o n

f l u i d f a b r i c s f r o m n a t u r a l f i b r e

m-7 embroidered front, printed back, embroidered sleeves, printed dupatta & dyed shalwar.


DigitaltWill linen

dV-7embroidered front, back, sleeves, printed dupatta & dyed shalwar.

132 133

chic & edgy

EmbrOidErEd pAshminA cOllEctiOn

P-46

100% purE wOOl

twill linen embroidered front, printed back, embroidered sleeves, pashmina shawl & dyed shalwar.

every iconic creation has a story behind it, and ours starts from the finest harvest

to the most delicate attire. Stand out like a diva this winter season.

134 135

sharp, stylish & sleek, these flashly shades are

fit for glow getters...

P-44PAShminA


twill linen embroidered front, printed back, embroidered sleeves, pashmina shawl & dyed shalwar.

136 137

P-34PAShminAWoolen

collection100% Pure Wool

twill linen embroidered front, back, sleeves, pashmina shawl & dyed shalwar.

138 139

P-33PAShminA


twill linen embroidered front, printed back, embroidered sleeves, pashmina shawl &

dyed shalwar.

140 141

P-31

PAShminA Woolen collection

twill linen embroidered front, printed back, sleeves, pashmina shawl & dyed shalwar.

142 143

EmbrOidErEd pAshminA cOllEctiOn

P-38twill linen embroidered

front, printed back, embroidered sleeves,

pashmina shawl & dyed shalwar.

144 145

P-40PAShminA


twill linen embroidered front, back, sleeves,

pashmina shawl & dyed shalwar.

146 147

linEnw i n t e r c o l l e c t i o n ' 1 4

V-6printed shirt, dupatta & dyed shalwar.

liVe the dreAm of the modern dAy PrinceSS With nAturAl fAbric... A free-floWing dreSS in theSe PrintS iS the SeASon’S beSt buy!

folklore fantasy

148 149

dV-12

digitAltWill linen collection


150 151

V-16linencollectionprinted shirt, dupatta & dyed shalwar.

V-7printed front, back, sleeves, dupatta & dyed shalwar.

152 153

V-8A

V-8blinen

collectionprinted shirt, dupatta &

dyed shalwar.

154 155

V-12

V-11

linencollection


shalwar.

156 157


k-6AkhAddArcollection100% Pure cotton

embroidered front, printed back, embroidered sleeves, printed dupatta & dyed shalwar.

the eternaL trendembroidery

158 159

k-4A

khAddAr collection100% Pure cotton

embroidered front, printed back & sleeves, printed dupatta & dyed shalwar.

160 161

embroidered front, printed back,

embroidered sleeves, printed border,


k-21AkhAddAr


162163


embroidered front, back,

printed sleeves, printed dupatta &

dyed shalwar.

164

k-4bkhAddAr

collection

100% Pure cotton embroidered front, printed back & sleeves, printed dupatta &

dyed shalwar.

166 167

k-21bkhAddAr


embroidered front, printed back, embroidered

sleeves, printed border, printed


168 169

Embroideredcollection

k-19Aembroidered shirt,

sleeves, printed dupatta & dyed

shalwar.

lead tHe cHarge witH a deeptone palette – your statement for tHe party season –

bring fantasy into tHe real world.

SIMPly dIvInE

170 171

khaddarcOllEctiOn

k-8A

100% purE cOttOn

embroidered front, back, embroidered sleeves, printed dupatta & dyed shalwar. k-8b

172 173

k-17A

k-19b

khAddArcollection

khAddArcollection

100% Pure cotton

100% Pure cotton



shalwar.

embroidered shirt, sleeves, printed dupatta & dyed shalwar.

174 175

177

embroidered yarn dyed front, back, sleeves, printed dupatta & dyed shalwar.

k-18khAddArcollection100% Pure cotton

176

k-17bkhAddAr


embroidered front, printed back, embroidered sleeves, printed


178 179

d i g i t a l l i n e n c o l l e c t i o n

Fall / WinterFall / WinterLook beyond brown and black with bold colours, contrast them with organic fabric party dresses in

feminine patterns.

CherishedPossession

180 181


dV-1


182 183


dV-2



184 185


dV-5

prin

ted

shirt

, dup

atta

& d

yed

shal

war

.

186 187


dV-4


dV-8printed shirt,


188 189


dV-3

printed shirt, dupatta & dyed shalwar.190 191

DigiTal linen collecTion

dV-6printed shirt,


192 193


dV-10

printed shirt, dupatta & dyed shalwar.194 195

The liberation of classic dressing

also offers a comforting

embrace.

Digital linenColleCtion

dV-9


196 197

chicesT of f-all

An EclEctic blEnd Of cAmEO print, cOlOssAl EmbrOidEry, tActilE tOp And chic bOttOm

GivE A vintAGE clAssic fEEl fOr thE EtErnAl imprEssiOn.

198 199

Merinowoolen ColleCtion

P-27PAShminA


twill linen printed shirt, pashmina shawl & dyed

shalwar.

200 201

P-39PAShminA



embroidered sleeves, pashmina shawl & dyed

shalwar.

202 203

SW-3

merinoWoolen collection

twill linen embroidered front, printed back, sleeves,

silk wool shawl & dyed shalwar.

204 205

SW-2merino

Woolen collection

twill linen printed shirt, velvet embroidered laces,

silk wool shawl & dyed shalwar.

206 207

Vl-7

Silk VelVetcollection

twill linen printed shirt, sleeves, velvet embroidered lace, silk

velvet dupatta & dyed shalwar.

208 209


twill linen embroidered front, printed back, embroidered

sleeves, silk velvet dupatta & dyed shalwar.

210 211

think bold and

indulge your senses

in this exclusive

blend of colours and

embroidery.

a fine line

EmbroidErEd

sinGlEC o l l E C T i o n

Sk-4 embroidered shirt.

212 213

C o l l e C t i o n

Singleembroidered

Sk-3 embroidered shirt.

214 215

Single c o l l e c t i o n

embroidered

St-1linen embroidered front,

printed back & sleeves.

216 217

St-2 St-3embroidered front, back, & sleeves. embroidered front, back, & sleeves.

Single tWill linen collection

218 219

St-4embroidered front, back, &

sleeves.

St-6

Single tWill linen collection

embroidered front, back, & sleeves.220 221

embroideredc o l l e c t i o n

Single

the perfeCt

Combination

of the vibrant

Contrast with

the most deliCate

embroidery is the

wardrobe must

have this season.

St-5linen embroidered

front, back, & sleeves.

222

Linentimelesstreasures

w i n t e r c o l l e c t i o n

EmbrOidErEd

V-14bembroidered front, back, sleeves, printed dupatta & dyed shalwar.

An expert guide to the finest, most coveted and most

celebrated fashion of the season. It will

tell you everything you need to know

to be glamorous all winter long.

224 225

linEnc o l l e c t i o n

V-13Aembroidered front, back, sleeves, velvet neckline,

lace, printed dupatta & dyed shalwar.

226 227

V-13b

linen collection

embroidered front, back, sleeves, velvet neckline, lace, printed dupatta & dyed shalwar.V-14A embroidered front, back, sleeves, printed dupatta & dyed shalwar.

228 229

m-12b

m-12A

PAlicollection

fluid fAbric from nAturAl fibre



shalwar.

230 231

Skarandi ilk w i n t e r C o l l e C t i o n ' 1 4

A sEquEncE Of

dElicAtE silk mAkEs

fOr drEAm-likE

drEssinG bEyOnd

thE nOrms.

232 233

kr-5 printed shirt, dupatta & dyed shalwar.

kr-2


Silk kArAndi collection

234 235

kr-1printed shirt,

dupatta & dyed shalwar. kr-11

Silk kArAndi collectionprinted shirt, dupatta

& dyed shalwar.

236 237

kr-9

kr-3

Silk kArAndi collection



238 239

Ethereal, flowing layersand daintyfeminine embroideriescombined with a playful,adventurous attitude makefor a spirited stylethat’s perfect for themagical time of fall’spromise.

e m b r o i d e r e d

c o l l e c t i o n

SV-8Alinen embroidered front, printed back, embroidered sleeves & printed border.

240 241

the familiarity of jersey harmonizes with hedonistic prints.

experience freedom

and revel in contemporary embroidered

motifs.

SV-8b

Sk-1

Singlelinen collection

SinglekhAddAr


linen embroidered front, printed back, embroidered sleeves & printed border.

embroidered front, back &

sleeves.

242 243

dense textures merged with fragile patterns signal nomad vitality.

muted pastel shades and

delicate prints add lightness to

the new season’s fashion trend.

Sk-2Single


embroidered front, back &

sleeves.

Sm-4Single PAlicollectionfluid fAbric from nAturAl fibre

embroidered front, printed back, embroidered sleeves & lace.

244 245

Abandon all inhibitions and add

some drama this fall by creating unexpected

combinations.

SV-9Single

linen collection

embroidered front, dyed back,

embroidered sleeves & lace.

246 247

c O l l E c t i O n

Fabricating

V-9A embroidered front, dyed back, embroidered sleeves, printed dupatta & dyed shalwar.

rich, ExquisitE EmbrOidEriEs On lAyErs Of luxuriOus fAbrics EmbOdy thE pErfEctiOn Of fAll fAshiOn.

thefuture248 249

k-55 embroidered front, back, sleeves, printed dupatta & dyed shalwar.250 251

k-16b

k-16A

embroidered khAddAr




shalwar.

252 253

V-9blinen

collectionembroidered front, dyed

back, embroidered sleeves, printed dupatta & dyed

shalwar.

254 255

m-8A

256

m-8bPAli

collectionfluid fAbric from nAturAl fibre


257

dV-17linen printed shirt, dupatta & dyed shalwar.

diGiTal folka n E w k i n d o f

collection

258 259

dV-15digitAl folk

collection

linen printed shirt, dupatta & dyed shalwar.

260 261

dV-18digitAl folk

collection


262 263

dV-16digitAl folkcollection


264 265

embroidered collectionk-56

khaddar embroidered shirt, printed dupatta & dyed shalwar.

This season fashion is

inspired by the opposites,

where striking contrast

of deep and bright tones

will be the muse and mod

embroideries will create the

oomph.

PerFection PerSoniFied

266 267

embroidered collectionk-51

khaddar embroidered front, back, sleeves,


268 269

R P&reed & Pick

rP-1

100% Pure cotton

embroidered yarn dyed front, yarn dyed back, sleeves, embroidered lace, printed

dupatta & yarn dyed shalwar.

collection

270 271

272

rP-2reed & Pick collection

100% Pure cottonyarn dyed shirt, embroidered neckline, embroidered lace,

printed dupatta & yarn dyed shalwar.

273

A cloud of shearling woven

into motifs with intricate

handicraft details is the

triumph.

k-52

100% purE cOttOn

embroidered shirt, printed dupatta & dyed shalwar.

EmbrOidErEdkhAddAr

cOllEctiOn

274 275


fall / winterEmbroidErEd khaddar

collection

k-59embroidered shirt, printed dupatta & dyed shalwar.

276 277

embroidered khaddar100% Pure Cotton

embroidered shirt, printed dupatta & dyed shalwar.k-62

278 279

k-60 khAddAr collection100% Pure cotton


shalwar.

280 281

SM-3

mix&maxunexpected print and colour contrasts - and textures - are imbued with an irresistible youthful spirit.

S i n g l e p r i n t w i n t e r c o l l e c t i o n

282 283

SV-10SV-1

284 285

printc o l l e c t i o n

single

SV-7SM-6286 287

SV-4

SM-2



288 289

SV-2SM-1290 291

fashion is an antithesis of tiMeLessness’


SV-5

292 293

embroideredfall/winter collection

m-18b

m-18A

tAnGlEd in...The grandeur and feminity of the new season’s couture bring fantasy to life. This fairy tale of exquisite embroideries and high fashion prints is coming together.

PAlicollection

294 295


embroidered linen ColleCtion

V-15A

V-15b



296 297

embroideredf a l l / w i n t e r C o l l e C t i o n

From the most supple

fabric to the most

exquisite embroidery we

will guide you out

of the chaos.

m-23A

m-23b



shalwar.

PAlicollection

298 299

collectionBlaCk white

bk-5khaddar printed shirt, dupatta & dyed shalwar.

Bright

BLacksidE of

&

ThE

301

Step through the parted boughs into an eerie world where mystery lingers in the shadows and magic lurks around every corner. fashion dives into fantasy with dramatic prints and mono hues to weave its own enchanting story this winter.

bk-6khAddAr

blAck & White collection100% Pure cotton


bk-4302 303

khAddArblAck & White collection100% Pure cotton


bk-3printed shirt, dupatta & dyed shalwar.

bk-2

304 305

bk-1

khAddArblAck & White collection

100% Pure cotton


306 307

m-9b

m-9A

ColleCtion '14

printed shirt, sleeves, dupatta & dyed shalwar.

Wint ercheeringtiMeLessness

no matter what you have got

planned, these styles have the elegant cool to

handle it.

PAlicollection

308 309

m-1b

m-1A

PAlicollectionfluid fAbric from nAturAl fibre


310 311

m-20b

m-20APAlicollectionfluid fAbric from nAturAl fibre

printed front, back, sleeves, printed dupatta & dyed shalwar.

312 313

Khaddarcollection

the simpler the better with basic being classic; treat yourself to simple prints and the most comfortable fabric.

BuiLt to Last k-44bkhAddAr



314 315

Khaddar1 0 0 % c O t t O n c O l l E c t i O n

k-54AkhAddAr


printed shirt, sleeves, dupatta & printed shalwar.

k-44A


printed shirt, dupatta & printed shalwar.

CorduroyCorduroy

cd-9Acorduroy


printed shirt, sleeves, dupatta & dyed

shalwar.

cd-9b318 319

printed shirt, sleeves, dupatta & printed shalwar. k-54c320

Khaddar100% purE cOttOn cOllEctiOn

k-54b

321

Make a splash with an unexpected array of pieces-from bold tones to graphic shirts –

that is daring, dashing and dynamic.

Printmatters

digital twll linen collection

visi

t gul

ahm

edsh

op.c

om

322 323

m-16 PAli collectionfluid fAbric from nAturAl fibreprinted shirt, dupatta & dyed shalwar.

m-11Aembroidered front,

printed back, sleeves, printed dupatta & dyed

shalwar.

324 325

GulAhmed has taken

all that is timelessly

vogue and places it

in a contemporary

content. The result is a

flamboyant collection.

m-11b

PAlicollectionfluid fAbric from

nAturAl fibre

embroidered front, printed back, sleeves,


V-3Alinen

c o l l e c t i o nprinted shirt,


shalwar.

326 327

embroidered front, back, printed sleeves,


dV-11


V-3blinencollection

printed shirt, embroidered sleeves, dupatta & dyed shalwar.

328 329

Corduroy1 0 0 % c O t t O n c O l l E c t i O nThese dazzling hues will hit

you like a solar flare this winter! opt for them during the day for your routine and meetups.

cd-8corduroy



Brightness to the max!

330 331

100% pure Cotton ColleCtionKhaddark-48Aprinted shirt, dupatta & dyed shalwar. k-48b

k-48c

332 333

CorduroyCorduroy

1 0 0 % p u r E c O t t O ncd-7Aprinted shirt, dupatta &

dyed shalwar.

cd-7b

cd-7c

334 335


100% Pure cotton

printed shirt, dupatta & dyed shalwar.k-42b

336 337

Khaddar1 0 0 % c O t t O n c O l l E c t i O n


100% Pure cotton

printed shirt, dupatta & dyed shalwar.k-49b

338 339

faBuLous fashionable&

exploring the blurred lines between imagination and reality. our winter inspired range weaves a fantasy with classic prints and embroideries embroidered front, back, sleeves,


cd-2Acorduroy collection cd-2b

340 341

cd-1A corduroy collection100% Pure cotton


cd-1b

342 343

cd-6A

cd-6bcorduroy

collection

100% Pure cotton


344 345

cd-11A 100% Pure cottoncd-11b corduroy collectionembroidered front, printed back, sleeves, dupatta & dyed shalwar.

346 347

PAlicollection

auTumnTempTaTions


rich colour palette creates mystery while our exquisite fabric gives a cosy feel to autumn.

m-4bprinted shirt, dupatta & dyed shalwar.

348 349

V-17linen collectionJacquard shirt, printed border,

embroidered lace, printed dupatta & dyed shalwar.

m-2bPAli collectionfluid fAbric from nAturAl fibre


350 351

m-2APAli

collectionfluid fAbric from nAturAl fibre


m-4Aprinted shirt, dupatta & dyed shalwar.

352 353

m-13APAli

collection



m-13b354 355

Khaddarcollection


k-5b

k-5A

k-5c

A fine blendthe winter fashion calls for fabrics and colours that will elevate your

mood, so be the diva and indulge yourself this season.


356 357

k-15b

k-15A

khAddArcollection100% Pure cotton

printed shirt, embroidered neckline, motifs, printed dupatta & dyed shalwar.

358 359

k-31khAddAr



shalwar.

k-30

360 361


k-41A

khAddArcollection100% Pure cotton

k-41b

k-41c362 363

c o l l e c t i o n

Khaddar www.gulahmedshop.com

inspired by winter hues, we have brought together prints and patterns with our exclusive khaddar fabric for

a contemporary makeover.

fleurBeLLek-40c


k-40A

364 365

k-1A

k-1ckhAddAr



366 367

k-1b

k-40b



368 369

Corduroy

this sEAsOn is All AbOut briGht trOpicAl cOlOurs

And EAsy cOmfOrtAblE silhOuEttEs AimEd At thE

yOunG fAshiOnistA whO AlsO rEquirEs simplicity And

flExibility.


spectrumfull

f a l l / w i n t e r C o l l e C t i o n ‘ 1 41 0 0 % p u r e C o t t o n

cd-4b

cd-4A


370 371


corduroyf a l l / w i n t e r C o l l e C t i o n

cd-5b

cd-5A

372 373

cd-3b

corduroycollection100% Pure cotton


shalwar.

cd-3A

374 375

cd-10b

corduroycollection100% Pure cotton

printed shirt, sleeves, dupatta &

dyed shalwar.

cd-10A376 377

inject joy into the greyest of days with our blindingly

bold picks...

thE inspirAtiOn

mymoodboard

Trendreport

fall/winter 2014

gulahmedEdiTor's ChoiCE

fusioncLassic

inculcate yourself in royalty...

the simpler the better

transform sedate ensembles with

vibrant monochrome accessories...

heritage represents our country's core values & identity. our culture includes designs with an array of bright colours, rich in

embroidery with sequins & mirror work. Each design depicts a unique aspect of our heritage, lifestyle & ethnic values.

Thought bright prints, tribal motifs and flowing fabrics are only for the colder months? This collection, filled with a modern take on ethnic details, will make you think again. Try to keep it fun; it shouldn’t be too serious after all....

there's a pot of gold at the end of this

dazzling rainbow...

intricate embroideries against clean

grounds bring back a rush of nostalgia

for craft class.

379378

Loverunwayabsolutely original, extremely stylish, incredibly

collectable pieces that you won’t find anywhere else.

gulahmed shines a spotlight on everything at the charity fashion show, brilliantly supported by oaks to build wells

for the people in tharparkar. gulahmed believes in making a difference & has a sense of giving back to the society.

the fashion showbright spots at "ThE saffron niGhT"

380 381

store LocatorKarachiBahadurabad Bahadurabad Arcade, Shop No. 5 & 6, Block-3, Near KFC. Tel: 021-34858951-54

clifton BC 13, Block-9, Ground Floor, Razi Towers, Near Schon Circle, Main Clifton. Tel: 021-35374131-5

Dolmen City, Outlet No. G140-4, Block-4, Scheme No. 5, Ground Floor. Clifton. Tel: 021-35296106-10

Park Tower, Shop No. GR-35, Clifton. Tel: 021-35837515-18

The Ocean Mall, Plot No. G-3 Khyaban-e-Iqbal, Block-9, Clifton. Tel: 021-35140831-35

Dha The Place, 214-A Khayaban-e-Shaheen, Phase VIII, DHA. Tel : 021-35249725

Dhoraji colony Block 7&8, Shop No. 3 & 4. Tel: 021-34942441

Factory Outlet Plot No. 27 & 28, Korangi Industrial Area, Korangi, Karachi. Tel: 021-35144311-6

FPS-8, H/7, Landhi Industrial Area, Near Dawood Chorangi Tel : 021-111-485-485 ext. 8603

FPS Ghafooria, H T/4, Landhi Industrial Area, Main National Highway Tel: 021-111-485-485 ext. 5730

Gulistan-e-Johar Millenium Mall, G-1, Shop No. 17, 18, 19 Main Rashid Minhas Road, Tel: 021-34603366 & 021-34680671

Gulshan-e-iqbal Shop No.3 & 4, Block-3, KDA Scheme No.24. Tel: 021-34988285

hyderi Plot No.D-4, Block H, North Nazimabad, Hyderi. Next to Saima Pari Mall. Tel: 021-36724481-88

Lasbela Shop No. G3 & G4, Bagh Sarah Apartment, Lawrence Road, Garden West. Tel: 021-32237341-2

Saddar Atrium Mall, 249 Staff Lines, Shop No. 2, 3, 24, & 25, Zaib-un-Nisa Street, Saddar. Tel: 021-35640994-6

Metro Cash & Carry Store, Lines Area, Saddar. Tel: 021-32788868 & 021-32788801

Shahrah-e-Faisal Metro Cash & Carry Store, Star Gate, Shahrah-e-Faisal. Tel: 021-34602257-59

Tariq road Dolmen Mall, 3rd Floor Outlet No. T-32, Block No. 3, PECHS. Tel: 021-34321180-4

Shop No. 2&3, Ground Floor, Liberty Chowk. Tel: 021-34389554-55

University road Shop No. 4, Ground Floor, Al Khyber Market, Adj. Samama Mall. Tel: 021-34810980

LahOrecavalry Ground Plot No. 13, Commercial Area, Lahore Cantt. Tel: 042-36610234-6

Dha Building No. 1, Block Z, Phase-3, Commercial DHA. Tel: 042-35692884

eMe Society Shop No. 4-10, Sraw Square, NearMuhafizTownPhase1, Canal West Bank Road. Tel : 042-35452973-79

Gulberg City Tower Shop No. MF C2-A, Main Boulevard Road, Gulberg. Tel: 042-35788778 & 042-35788791-2

iqbal Town Plot No. 17, Pak Block, Allama Iqbal Town. Tel: 042-37800577

Liberty Building No. 5 Commercial Zone Liberty Market, Lahore Cant. Tel: 042-35789703-4

Mall road Shop No. S-19-59, Mall Road, Near Panorama Center. Tel: 042-36309166-8

Model Town Plot No. 207 B/P-II, Link Road, Model Town. Tel: 042-35201592-7

Metro Cash & Carry Store, Link Road, Model Town. Tel: 042-35916953

New anarkali New Anarkali, Wool House. Tel: 042-37360855-7

ravi road Metro Cash & Carry Store, Main Ravi Road. Tel: 042-37947261-3

Wapda Town Plot No. 189-F, PIA Housing Society. Tel: 042-35955403

iSLaMaBaDcentaurus Mall IDEAS Centaurus, Islamabad Plot No.1, Blue Area F-8/G-8, Jinnah Avenue, Centaurus Mall, Ph: 051-2701240-5

F-7 Markaz Plot No. 13-A, Main Double Road, F-7 Markaz. Tel: 051-2652491-96

F-10 Markaz Building No.7-G, Lords Plaza, F-10 Markaz. Tel: 051-2113614-19

Safa Gold Safa Gold, Shop No. S-21 & S-28, Second Floor, Plot No. 5, Markaz F-7. Tel : 051-2608534

raWaLpiNDi Saddar Adamjee Road, Opposite Paradise Inn hotel. Tel: 051-5120792-6

Satellite Town Building No. B-1, City Shopping Center, Commercial Market. Tel: 051-4428819-21

hyDeraBaDauto Bhan road Plot No. 7, B-15, Railway Employee Housing Society, Main Auto Bhan Road. Latifabad No. 3. Tel: 022-3820023-24 & 022-3821321-22

chandni Bazaar Shop No. 56-57, Cantonment Shopping Center, Salahuddin Road, Chandni Bazaar, Cantonment. Near Bombay Bakery. Tel: 022-2729972-3 & 022-2729934

FaiSaLaBaDJaranwala road Kohinoor City, Doburj Plaza, Tel: 041-8535686-88

SiaLKOTSialkot cantt. Eastern Portion Building, V Mall Adj. to Borjan, Sialkot Cantt. Tel: 052-4292070

GUJraTMain court road Abdullah Mall, Main Court Road. Tel: 053-3606490 & 053-3607945

GUJraNWaLaSatellite Town Ground & First Floor, Green Center, Main Market. Tel: 055-3734006-7

MirpUr (aJK)Kotli road Plot No.63-A, Muhammad Ismail Plaza. Tel: 05827-437353-5

MULTaNismail abdali 77, Abdali Tower, Near Ramada road Hotel Abdali Road. Tel : 061-4574005-10

peShaWarUniversity road Ideas By GulAhmed Store, University Road. Tel : 091-5854154-5

SarGODha

University road Ideas Sargodha, Modern Shopping Mall, Main University Road, Sargodha. Tel : 048-3769070 ,3769170

BahaWaLpUrideas Bahawalpur NearDCOfficeChowkin, Haqi Center, Bahawalpur, Tel: 062-2281224, 062-2281227, 062-2281229

QUeTTaGulistan road Shop No. 2, Millenium Mall, Adj. of Police Lane, Shahrah-e-Gulistan, Quetta Cantt. Tel : 081-2830476-77

SahiWaLBhandari chowk Girls College Road, Near Bhandari Chowk, Sahiwal, Tel: 040-4460222 & 040-4460444

rahiMyar KhaNModel Town Plot No. 28, Town Hall Road, Opp. North Gate City Park, Model Town, Tel: 068-5879100-3

MaNDi BahaUDDiNJail road Hakim Mall, Jail Road. Tel : 0546-502491-96GULahMeD iNTerNaTiONaLUae GulAhmed International Limited FZC, Sharjah, UAE. Tel : +971-6-557 9483

UK GTM Europe Limited, Suites 3 & 5, Third Floor, No. 3, Universal Square, Devonshire Street North, Ardwick Manchester - M12 6JH Tel : +44-161-2760888

for business enquiries, please contact : +9221-111-485-485 & +9221-111-486-486ext. 6530, 6517, 6510 & 6542

[email protected]@[email protected] - [email protected]

www.gulahmedshop.com www.gulahmed.com

exclusively available at ideas & gulahmed exclusive stores and nationwide at all

leading stores

designs, patterns and brand names are exclusive property of gulahmed textile mills limited under the copyright act, and no attempt shall be made to counterfeit these designs patterns and brand names.

382 383

thetwo

faCesof

ChiC

the print and digital editions of gulahmedget gorgeous

www.gulahmedshop.com


gmag.gulahmed.comFor onlinE CataloguE

instagram/gulahmedfashion, facebook/gulahmedfashion, twitter/gulahmedfashion, pinterest/gulahmedgtm, [email protected], +92-21-486-486 ext. 6530, 6517 & 6510

uPcomingStoreS

lahorE

xinhua mall, 24-B-II, Gulberg, Mahmood Ali Kasuri Road.

gulbErg iiiPlot No. 100 B-II, Gulberg III, MM Alam Road.

bahria town

FortrEss squarE

islamabadF-6 Markaz

F-11 Markaz

JhElumCivil lines

sukkur

Shop # C-260/5, Camp Road, Near muhammad bin Qasim road.

abbottabad

shop # 902, main mansehra road.

rawalpindi bahria town, north express way, bahria town, phase 7.

pwd soCiEty Property No. 25, Block-D,pak pwd Cooperative housing society ltd.

multan

bosan road Pace N Pace, Shop No. 15-18 & 24-30, ground floor hall, bosan road.

guJranwalakings mall, by pass, opposite wapda town

burEwaladistrict vehari

384

www.gulahmedshop.com - [email protected] +9221-111-486-486 - Ext. 6530, 6517 & 6510


Documents

Gul Ahmed Magazine Fall/Winter 2014