Entrepreneurship Development Course code: 3340001

GTU/NITTTR/Bhopal/13-14 Gujarat State

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GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD, GUJARAT

COURSE CURRICULUM

COURSE TITLE: ENTREPRENEURSHIP DEVELOPMENT

(Code: 3340001)

Diploma Programme in which this course is offered Semester in which offered

Bio-Medical ,Ceramic ,Plastic engineering 4th

Semester

1. RATIONALE

Entrepreneur creates new business establishments or transforms old business establishments

thus they work as engines of growth and play an important role in the development of

economy. Our fast growing economy provides ample opportunities for diploma engineers to

become successful entrepreneur. As entrepreneurship requires distinct skill set which could

not be developed while teaching technical subjects a separate course has been introduced for

the same. This course aims at developing competencies in the polytechnic students for

becoming a successful entrepreneur. After successfully completing this course some students

may develop qualities of a successful entrepreneur and can set up their own manufacturing

industry/ service industry/ business/ to become self employed. Thus they can generate wealth

and share profits of the company to the share holders and provide employment to others. Thus

it is an important course for all to learn.

2. COMPETENCIES

The course content should be taught and curriculum should be implemented with the aim to

develop required skills in the students so that they are able to acquire following competency:

Foster need for excellence orientation along with skill set for an entrepreneur.

Identify a business opportunity and plan for its establishment.

3. COURSE OUTCOMES:

The theory should be taught and practical should be carried out in such a manner that students

are able to acquire required learning out comes in cognitive, psychomotor and affective

domain to demonstrate following course outcomes.

i. Appreciate role of intrapreneurs and entrepreneurs in society.

ii. Develop passion, creativity, initiative, independent decision making, calculated risk

taking, assertiveness, persuasion, persistence, information seeking, commitment to

work contract.

iii. Innovate, prototypes or ideas by applying theory into practice.

iv. Explain process of setting up of service unit/industry.

v. Describe about support institutions and schemes.

vi. Develop and complete a comprehensive business plan.

Entrepreneurship Development Course code: 3340001

GTU/NITTTR/Bhopal/13-14 Gujarat State

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4. TEACHING AND EXAMINATION SCHEME

Teaching Scheme

(In Hours)

Total Credits

(L+T+P)

Examination Scheme

Theory Marks Practical Marks Total Marks

L T P C ESE PA ESE PA 100

3 0 0 3 70 30 00 00 Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P - Practical; C - Credit; ESE - End

Semester Examination; PA - Progressive Assessment

5. DETAILED COURSE CONTENTS

Unit Major Learning Outcomes

(in cognitive domain) Topics and Sub-topics

Unit – I

Entrepreneurship

Development -

Concept & Scope

1a. Define intrapreneur/ entrepreneur.

1a1. Appreciate benefits of becoming

an intrapreneur/ entrepreneur

1b. Identify various avenues of

entrepreneurship.

1c. Develop qualities of intrapreneur/

entrepreneur.

1.1 Charms of becoming an intrapreneur/

entrepreneur.

1.2 Entrepreneurship : scope in local and global

Market. Steps in setting up of a business.

1.3 Traits of successful intrapreneur/

entrepreneur.

its role and need for success.

Unit – II

Facility Planning

2a. Describe the importance of

Product selection

2a1Select a business opportunity.

2b Explain product life cycle

2b 1. Identify appropriate process for

manufacturing/ delivery.

2c. Locate suitable place for setting

up industry/ service unit.

2d. Estimate the capacity of a plant

2.1 Selection of Product/ Service, core

competence, product life cycle, new product

development process, mortality curve,

creativity and innovation in product

modification/development.

2.2 Process selection: Technology life cycle,

forms and cost of transformation, factors

affecting process selection.

2.3Factors affecting selection of location

for an industry. Importance of material

handling and its relevance with facility

location. 2.4 Calculate capacity of plant and its relation

with economies of scale. Including flexibility

in capacity.

Unit – III

Support agencies

for MSME

3a. Differentiate between MSM

Enterprises & ancillary industries .

3b.Describe role of support agencies

3b1. Analyse different

entrepreneurship, technical,

marketing and financial support

agencies.

3.1 Categorisation of MSME, ancillary

industries

3.2 Support agencies for entrepreneurship

guidance, training, registration.

3.3 Support agencies for technical consultation,

technology transfer and quality control.

3.4 Support agencies for marketing and

finance.

Unit – IV

Managing critical

resources

4a. List sources of finance

4a1Describe type of finance sources

4a2 Explain methods of cost control

4a1. Compare suitability of financial

institutes for an industry/ service

unit.

4b. Apply MRP/JIT in production and

services.

4c. Utilise time efficiently.

4d. Develop MIS.

4.1 Managing finance: Sources of finance-

types, advantages and disadvantages, methods

of cost control & importance, managing

working capital.

4.2 Materials Management: MRP, JIT

4.3 Time management: art of managing time

4.4 Information system: Developing suitable

information systems.

Entrepreneurship Development Course code: 3340001

GTU/NITTTR/Bhopal/13-14 Gujarat State

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Unit Major Learning Outcomes

(in cognitive domain) Topics and Sub-topics

Unit– V

Project planning

5. Prepare business plan and project

reports

5.1 Preparation of business plan and techno

economic feasibility study.

5.2 Breakeven point, return on investment and

return on sales.

Unit –VI

Managing

enterprise

6. List the steps to execute Marketing

and supply chain plans .

6.1 Identifying a USP, developing a marketing

plan,

6.2 Developing supply chain, planning for

initial orders

Unit –VII

Risk

Management

7. Manage risk in business

7a1. Describe planning for calculated

risk

7.1 Planning for calculated risk taking,

initiation with low cost projects

7.2 Integrated futuristic planning, angel

investors, and role of incubation centres.

6. SUGGESTED SPECIFICATION TABLE WITH HOURS & MARKS

(THEORY)

Unit Unit Title Teaching

Hours

Distribution of Theory Marks

R

Level

U

Level

A

Level

Total

Marks

I Entrepreneurship Dev.

Concept & Scope 07 2 4 6 12

II Facility Planning 07 4 4 2 10

III Support agencies for

MSME 06 2 4 6 12

IV Managing critical resources 08 2 3 7 12

V Project planning 06 0 5 5 10

VI Managing enterprise 05 0 4 4 08

VII Risk Management 03 0 3 3 06

Total 42 10 27 33 70

Legends: R = Remember; U = Understand; A = Apply and above levels (Bloom’s revised taxonomy)

Note: This specification table shall be treated as a general guideline for students and teachers.

The actual distribution of marks in the question paper may vary slightly from above table.

7. SUGGESTED LIST OF EXERCISES/PRACTICAL

---------Not applicable-------

8. SUGGESTED LIST OF STUDENT ACTIVITIES

Following is the list of proposed activities, students should prepare a portfolio of the

completed activities for future use:

i. Develop two products from household waste (attach photographs).

ii. Download product development and innovative films from internet.

iii. Prepare a collage for “Traits of successful entrepreneurs.”

iv. Invite entrepreneurs, industry officials, bankers for interaction.

v. Identify your hobbies and interests and convert them into business idea.

vi. Convert you project work into business.

Entrepreneurship Development Course code: 3340001

GTU/NITTTR/Bhopal/13-14 Gujarat State

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vii. Choose a product and design a unique selling preposition, brand name, logo,

advertisement (print, radio, television), jingle, packing, packaging, label for it.

viii. Develop your own website. Share your strengths and weakness on it. Declare

your time bound goals and monitor them on the website.

ix. Choose any advertisement and analyse its good and bad points.

x. Decide any product and analyse its good and bad features.

xi. Select any product and prepare its cost sheet.

xii. Choose any product and study its supply chain.

xiii. Arrange brainstorming sessions for improvement of any product.

xiv. Study schemes for entrepreneurship promotion of any bank.

xv. Visit industrial exhibitions, trade fairs and observe nitty-gritty of business.

xvi. Open a savings account and build your own capital.

xvii. Organise industrial visit and suggest modifications for process improvement.

xviii. Interview at least four entrepreneurs or businessman and identify

a. Charms of entrepreneurship and Traits of successful entrepreneurs.

xix. Analyse case studies of any two successful entrepreneurs.

xx. Perform a survey and identify local resources available for setting up of an enterprise.

xxi. Engage in marketing of products.

xxii. Carry out a demand supply gap analysis for a particular product.

xxiii. Organise a prototype development competition.

xxiv. Arrange fairs, events in the institute and try for sponsorships.

xxv. Select any performance criteria and continuously compete with yourself.

xxvi. On any performance criteria continuously compete with others.

xxvii. Foresee your dream and make a long term plan for its accomplishment.

xxviii. Dream for something unique.

xxix. Read articles, books on creativity.

xxx. Using morphological analysis technique, reduce cost or increase quality of a

product.

xxxi. Conduct a market survey for a project. Collect data on machinery

specifications, price, output/hr, power consumption, manpower requirement, wages,

raw material requirement, specification, price, competitor’s product price, features,

dealer commissions, marketing mix etc.

xxxii. Prepare a business plan and organize a business plan competition.

xxxiii. Select a social cause, set objectives, plan and work for its accomplishment.

xxxiv. Video graph as many as possible from the above and upload on your website,

YouTube, facebook etc.

9. SPECIAL INSTRUCTIONAL STRATEGIES

i. Instructors should emphasise more on deductive learning.

ii. Students should learn to recognise, create, shape opportunities, and lead teams for

providing economic-social value to society.

iii. Business simulations should be used to enhance behavioural traits of successful

intrapreneurs and entrepreneurs amongst students.

iv. Emphasis should be on creating entrepreneurial society rather than only setting up

of enterprise.

v. They must be encouraged to surf on net and collect as much information as

possible.

vi. Each student should complete minimum twenty activities from the suggested list.

Minimum possible guidance should be given for the suggested activities.

Entrepreneurship Development Course code: 3340001

GTU/NITTTR/Bhopal/13-14 Gujarat State

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vii. Students should be promoted to use creative ideas, pool their own resources, finish

their presentation, communication and team skills.

viii. Alumni should be frequently invited for experience sharing, guiding and

rewarding students.

ix. Display must be arranged for models, collages, business plans and other

contributions so that they motivate others.

10. SUGGESTED LEARNING RESOURCES

A. List of Books:

S.

No.

Title of Books Author Publication

1 Entrepreneurship Robert D.

Hisrich

McGraw-Hill

2 Entrepreneurship and Small Business

Management

S.S. Khanka Sultanchand and

Sons

3 Organisational Behaviour A K Chitale PHI Learning

4 Managerial Practices Nishith Dubey Shiva Publication 5 Entrepreneurship Development Small

Business Entrepreneurship

Poornima

Charantimath

Pearson Education

India

6 Entrepreneurship Development S Anil Kumar

New Age International

Publishers

7 Entrepreneurship Development Nishith Dubey PHI Learning 8 The Entrepreneurial Instinct Monica Mehta McGraw-Hill 9 Jugaad Innovation Navi Radjou, Random House India 10 Product Design & Manufacturing A K Chitale PHI Learning 11 Product Policy & Brand Management Ravi Gupta PHI Learning 12 Materials Management R C Gupta PHI Learning

B. List of Major Equipment/Materials

---------Not applicable-------

C. List of Software/Learning Website

niesbud.nic.in/

www.entrepreneur.com

https://www.nabard.org

ecell.in/nec

nenonline.org

businesstoday.intoday.in

www.ediindia.org

www.isb.edu/node/3461

www.entrepreneur.com/businessplan

www.nstedb.com

www.tataises.com

www.dcmsme.gov.in

www.nimsme.org

www.kvic.org.in/

msme.gov.in

http://www.du.ac.in/fileadmin/DU/Academics/course_material/EP_01.pdf

http://users.ipfw.edu/todorovz/teaching/eee-lectureslides.htm

xa.yimg.com/kq/groups/20603649/2012869496/.../Entrepreneurship

ocw.mit.edu › ... › Managing Innovation and Entrepreneurship

ww.smallbusinessbc.ca/starting-a-business/how-write-a-business-plan

Entrepreneurship Development Course code: 3340001

GTU/NITTTR/Bhopal/13-14 Gujarat State

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11. COURSE CURRICULUM DEVELOPMENT COMMITTEE

Faculty Members from Polytechnics

Prof Niyaz A Mansuri, Lecturer in Mechanical Engineering, GP, Gandhi

nagar

Coordinator and Faculty Member from Nitttr Bhopal

Dr. Nishith Dubey, Professor, Department of Vocational and Entrepreneurship

Education