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GUJARAT Market Analysis and Marketing Strategies Creative Neurons

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Page 1: Gujarat complete

GUJARAT

Market Analysis and Marketing Strategies

Creative Neurons

Page 2: Gujarat complete

•87.9% of the total roads in the state are asphalt surfaced.

1•100% of

18,000 villages have electricity connection for 24-hr power through the “Jyotigram Yojana. “

•GDP – Rs. 620,044 Cr

2

•largest IP-based ICT network in Asia Pacific Region .

•12.8% agricultural growth in the last five years .

3

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Page 3: Gujarat complete

Gujarat's infrastructure competes with Guangdong- the economic engine of China.

• Gujarat continues to outpace growth in other Indian states.

Minimal Red Tape

• Control on bribes• No interference with entrepreneurial corporations.

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Page 4: Gujarat complete

IT Fact SheetThe new Information Technology (IT) Policy, envisages fiscal sops in the form of subsidies or incentives to the IT companies.

The IT and ITES industry's exports from Gujarat are likely to rise to Rs 1,200 crore during 2011-12, with a growth of 10 per cent from last year.

By end of the 2011-12, Gujarat had 12.38 lakh internet connections

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Page 5: Gujarat complete

CompetitorsAhmedabad

Webline India

Krish Inc

Kirtan Graphics

Spick Technologies

Surat

W3D Technologies

Immense Vision

WebSoft Design World

August Infotech

Vadodara

Abhishek enterprise

Livebrain technology

V technology

Trois infotech

Rajkot

Jannat world of technology

Lixtech infosoft

Ayzor IT solutions

Tristar landmark

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Page 6: Gujarat complete

Opportunities

No existing digital marketing training institute

Women entrepreneurship being promoted under “Vibrant Gujarat”

One of our brands “Renayfransis” is aimed at promoting women entrepreneurs

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Page 7: Gujarat complete

Target Group

Fresh graduates and diploma holders. Special emphasis can be made on women.

Provide an edge to graduates

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Page 8: Gujarat complete

Promotion StrategyPartner with

training institutes

Advertise on local forums

Social Media

Gujaratplus.co

m

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Page 9: Gujarat complete

Potential Channel PartnersCreative Neurons

Ahmedabad

Gujarat Infotech Limited

Infobit Technologies

Dhvani Computer

Classes

DS Learning Academy

Surat

NIIT limited

Arena Animation

Jettking

MAAC Animation

Gandhinagar

ICFAI distance education

ICA

IIHT

Aptech

Vadodara

Future Tech Computer

Class

Deep Computer

Classes

Page 10: Gujarat complete

Franchise Model"Franchising works by combining the drive and energy of the entrepreneur with the experience and expertise of the franchisor."

You provide local strength

We divide costs

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We share our expertise

Page 11: Gujarat complete

Why CNPL?IT policy liberal towards new IT

businesses

High scope digital marketing

Help will be provided in recruitment of skilled manpower for the IT sector.

ITES exports rising exponentially in Gujarat.

Special program for women

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Page 12: Gujarat complete

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Setup Cost

Around 50,000 to 70,000 - Fully furnished office space

AHMEDABAD

SURAT

Around 50,000 to 70,000 - Fully furnished office space

Vadodara

Around 30,000 to 50,000 – Fully Furnished Office Space

Rajkot

Around 30,000 to 50,000 – Fully Furnished Space

Page 13: Gujarat complete

FAQWhat is digital marketing?

Why digital marketing?

What kind of ROI can I expect?

How fast can I expect results?

How much time before break even is reached?

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