Upload
duongkhanh
View
217
Download
3
Embed Size (px)
Citation preview
Gujarat Co-operative Milk MarketingFederation Limited, Anand 388 001.
MilkThe inspiration behind a revolution.
An aerial view of the AmulFed Dairy, Gandhinagar (Gujarat) – Asia’s largest dairy complex. The processing capacity of AmulFed dairy is being enhanced from 3.6 million litres to 5 million litres per day. The total milk handling capacity of all cooperative dairies of Gujarat is 34 million litres per day.
GCMMF: India’s Largest Food Product Marketing OrganisationMilk, milk powder, health beverages, butter, ghee, cheese,
pizza cheese, paneer, ice cream, chocolates, butter milk, curd,
traditional Indian sweets, etc, etc… the Gujarat Cooperative
Milk Marketing Federation Ltd (GCMMF) is India’s largest food
product marketing organisation with an annual turnover of
US$ 4.1 billion (2016-17). It is the apex organisation of the
Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’.
Its daily milk procurement is as much as 18 million litres per
day from 18,549 village milk cooperative societies, 18 member
unions covering 33 districts of Gujarat, and 3.6 million milk
producer-members.
GCMMF’s success has not only been emulated in India
but serves as a model for rest of the world. The exclusive
marketing organisation of ‘Amul’ and ‘Sagar’ branded products,
it operates through 60 Sales Offices, and a dealer network of
10,000 dealers and 1 million retailers – one of the largest such
networks in India.
Seeking to provide remunerative returns to the farmers as
well as serve consumers’ interest by supplying quality products
which are good value for money, the Amul brand is not only
a product, but also a movement. You might say it represents
the economic freedom of farmers, giving them the courage... to
toil... to hope... to dream...
MEMBER PRODUCERS
VILLAGE DAIRY COOPERATIVE SOCIETIES
The Amul ModelEstablished in 1946, the Amul
Model of dairy development is
a three-tiered structure with the
dairy cooperative societies at the
village level federated under a
milk union at the district level
and a federation of member
unions at the state level.
The model ensures an
establishment of a direct linkage
between milk producers and
consumers by eliminating
middlemen. The milk producers
(farmers) control procurement,
processing and marketing.
The business is managed by a
professional management team.
Our Member Unions 1. Kaira District Cooperative Milk Producers’ Union Ltd, Anand
2. Mehsana District Cooperative Milk Producers’ Union Ltd, Mehsana
3. Sabarkantha District Cooperative Milk Producers’ Union Ltd, Himatnagar
4. Banaskantha District Cooperative Milk Producers’ Union Ltd, Palanpur
5. Surat District Cooperative Milk Producers’ Union Ltd, Surat
6. Baroda District Cooperative Milk Producers’ Union Ltd, Vadodara
7. Panchmahal District Cooperative Milk Producers’ Union Ltd, Godhra
8. Valsad District Cooperative Milk Producers’ Union Ltd, Valsad
9. Bharuch District Cooperative Milk Producers’ Union Ltd, Bharuch
10. Ahmedabad District Cooperative Milk Producers’ Union Ltd, Ahmedabad
11. Rajkot District Cooperative Milk Producers’ Union Ltd, Rajkot
12. Gandhinagar District Cooperative Milk Producers’ Union Ltd, Gandhinagar
13. Surendranagar District Cooperative Milk Producers’ Union Ltd, Surendranagar
14. Amreli District Cooperative Milk Producers Union Ltd, Amreli
15. Bhavnagar District Cooperative Milk Producers Union Ltd, Bhavnagar
16. Kutch District Cooperative Milk Producers’ Union Ltd, Anjar
17. Junagadh District Cooperative Milk Producers’ Union Ltd. Junagadh
18. Porbandar District Cooperative Milk Producers’ Union Ltd, Porbandar
MARKET
SALES REVENUE
ADDITIONALPRICE
DIFFERENCE
BONUS
DIVIDENDON SHARES
SALES REVENUE
MILK &MILK
PRODUCTSSTATE MILK
FEDERATION
RURAL HEALTH SCHEMES
CATTLE FEED SUPPORT
VETERINARYAND
AH SERVICES
28 State Federations
ALL-IndIA
218 district Unions
1,70,992 VdCS*
15.8 million Member
Producers
1 State Federation
(GCMMF)
GUJARAT
18 district Unions
18,549 VdCS*
3.6 million Member
Producers
* VDCS: Village Dairy Cooperative Societies
MONEY
MONEY
DISTRICT MILK UNIONS
MILK
3.6 Million Families, 18,549 Villages
69 Dairy Plants across India
4 High Traffic Distribution Highways
60 Sales Offices + Exports
10,000 Distributors
1,000,000 Retailers across India
Supply Chain
FROZENFRESH AMBIENT REFRIGERATED
The Expansion DriveOver the years GCMMF has continued its journey on the
expansion path by expanding its distribution coverage across
geographical areas, consumer segments and age groups to ensure
product availability to its consumers. The expansion drive further
strengthens the existing very unique and robust distribution model
designed to service consumers through four distribution highways
of fresh, ambient, refrigerated, and frozen.
Distribution NetworkGCMMF’s network of 60 Sales Branches ensures that its
products reach the remotest parts of India. The Federation also
expanded its exports business to reach major world markets.
ParwanooLudhiana
Chandigarh
Dehradun
Ghaziabad
North DelhiSouth Delhi
New Delhi
Lucknow
KanpurGwalior
Varanasi Patna
Ranchi
Sambalpur
Siliguri
Jorhat
DimapurGuwahati
Shillong
ImphalSilchar
Agartala
LUCKNOW ZONE
GUWAHATI ZONE
MUMBAI ZONE
CHENNAI ZONE
Asansol
Kolkata
HowrahKharagpur
Bhagalpur
JaipurJodhpur
Udaipur
IndoreAhmedabad
AnandRajkot
Surat
Thane
MumbaiSouth Mumbai
West Mumbai
Pune
HubballiGoa
Aurangabad
NagpurRaipur
Cuttack
Brahmapur
VisakhapatnamHyderabad
Chennai
Mangaluru
Bengaluru
CoimbatoreKozhikode
Kochi
Port Blair
Jabalpur
Agra
Srinagar
Jammu
KOLKATA ZONE
AHMEDABAD ZONE
DELHI ZONE
The Federation’s network of 60 sales branches ensures that its products reach the remotest parts of the country. The Federation also expanded exports business to major markets in the world
ParwanooLudhiana
Chandigarh
Dehradun
Ghaziabad
North DelhiSouth Delhi
New Delhi
Lucknow
KanpurGwalior
Varanasi Patna
Ranchi
Sambalpur
Siliguri
Jorhat
DimapurGuwahati
Shillong
ImphalSilchar
Agartala
LUCKNOW ZONE
GUWAHATI ZONE
MUMBAI ZONE
CHENNAI ZONE
Asansol
Kolkata
HowrahKharagpur
Bhagalpur
JaipurJodhpur
Udaipur
IndoreAhmedabad
AnandRajkot
Surat
Thane
MumbaiSouth Mumbai
West Mumbai
Pune
HubballiGoa
Aurangabad
NagpurRaipur
Cuttack
Brahmapur
VisakhapatnamHyderabad
Chennai
Mangaluru
Bengaluru
CoimbatoreKozhikode
Kochi
Port Blair
Jabalpur
Agra
Srinagar
Jammu
KOLKATA ZONE
AHMEDABAD ZONE
DELHI ZONE
The Federation’s network of 60 sales branches ensures that its products reach the remotest parts of the country. The Federation also expanded exports business to major markets in the world
Domestic Market
GCMMF: Sales Turnover (Rs. in billion)
229.72
270.43
137.35
80.05
42.7828.82
2003-04 2006-07 2009-10 2012-13 2015-16 2016-17
Within Gujarat Outside Gujarat
GCMMF: Average Milk Procurement (in million ltrs/day)
12.75
16.9717.65
2003-04 2006-07 2009-10 2012-13 2015-16 2016-17
Growth IndicatorsGCMMF’s Milk Procurement increased by 94% in a 7-year
period since 2010 – a result of the high milk procurement
price paid to farmer-members which increased by 102% in
this period.
Sales registered a growth of 238% in this period,
increasing further by 18% to reach Rs. 270.43 billion in
2016-17.
4.976.53
9.09
11.36
1.39
2.58
14.3915.27
2.38
Japan
South Korea
Taiwan
Hong Kong
PhilippinesVietnam
Myanmar
Thailand
Nepal
Bangladesh
SingaporeSri LankaMaldives
Seychelles
Afghanistan
Pakistan
Bahrain
OmanUAEYemenSudan
Israel
Qatar
UgandaTogo
Chile
Tanzania
Mauritius
S. Arabia
USA
Kuwait
Malaysia
Australia
New Zealand
International Market
Product RangeAmul currently manufactures
and markets a wide range
of products in India and
around the world. The
extensive and impressive
product range meets the
needs and demands of
today’s customers, be it in
quality, flavour, packaging
or price.
The widely-consumed
products include:
- Pouch Milk
- Long Life Milk (UHT)
- Flavoured Milk
- Buttermilk
- Sweetened Condensed Milk
- Infant Milk Food
- Malted Milk Food
- Skimmed Milk Powder
- Dairy Whitener
- Dahi / Curd
- Lassi
- Cream (UHT)
- Butter
- Cheese
- Paneer
- Ghee
- Shrikhand
- Ice Cream
- Chocolates
- Indian Sweets – Ambient
Range (Basundi, Rosogolla,
Gulab Jamun) and Frozen
Range (Rasmalai, Doda
Barfi, Milk Cake)
- Frozen Snacks – Dairy-
based Snacks and Potato-
based Snacks.
.Gujarat Cooperative Milk Marketing Federation Ltd
Amul Dairy Road, Anand 388 001, Gujarat, INDIA.Phone: (02692) 258506 / 258507 Email: [email protected] Visit us at: www.amul.com
“We have traversed a path that few have dared to.
We are continuing on a path that still fewer
have the courage to follow.
We must pursue a path that even fewer
can dream to pursue.
Yet, we must, because we hold in trust the aims and
aspirations of millions of our countrymen. ”Dr Verghese Kurien(1921 - 2012)
Father of India’s White Revolution
Des
ign
& Pr
int:
IMA
GIN
E, M
umba
i (m
umta
z.im
agin
e@gm
ail.c
om)