Guidelines for the Seminar Competition Policy Institute of Economics | 2014-21-01 Sebastian Kranz, Martin Kies* * Strongly influenced by „Präsentations-

Guidelines for the Seminar

Competition Policy

Institute of Economics | 2014-21-01

Sebastian Kranz, Martin Kies*

* Strongly influenced by „Präsentations- und Foliencoaching“ from André Seemann (Institute of Controlling, Ulm University)

Seminar in Competition Policy | Institute of EconomicsSlide 2

Recommended Structure

Introduction

• 1 slide + cover page• Short overview about the content of the presentation

Main Secti

on

• Background of the case / market / involved companies (including data, if attainable)• Relationship to economic theory / presentation of a simple model / example• Presentation and discussion of the decision of the European Commission • If reasonable: overview about similiar cases

Conclusion

• Summary (1-2 slides)• Question leading to a discussion

Appendi

x

• Sources and bibliography• Background information (additional data, material helping to answer expected

questions)• If reasonable: intermediary calculations


Suggested Timing

Introduction(Situation,

Problem, Task)

5 min10 min

Discussion20 min

Presentation,Results

and Summary25 min

In the case of two presenters, the share of each contribution should be around the same length (within the given time).

10 min

35 min


The Grade Depends on Several Different Important Aspects

Presentation

• Explanations are clear and comprehensible

• Time management

• Rhetorical skills

Slides

• Structure is logical• Main points can

be understood solely based on the slides

• Slides are clearly readable and not cluttered

• Complete and honest declaration of sources and literature

Discussion

• Solid background knowledge when answering questions

• If some facts are not known, honest declaration of nescience


Good Preparation is Essential

Presentation

• Speak slowly and clearly

• Practice repeatedly – with a mirror or even better a partner

• Always be aware of the time – Be aware on how to stretch or shorten every single slide in case of time difficulties

Comprehension

• You should have significantly more knowledge than displayed on your slides

• Do not present what you do not understand!

• Never use technical terms you do not fully understand!


The Basic Requirements that Have to Be Met

Layout

• You do not have to use the official layout of the university

• A decent layout is requested• If applicable, it may be

customized to your topic• Only one layout per group is

permitted

Technology

• Possible programs are e.g.• PowerPoint• Open Office Impress• Latex Beamer (e.g. with Lyx)

• Supported formats by us• pdf and ppt/pptx are

supported• With your own notebook

• Need VGA Output• If in doubt check first with

the teaching assistants


Layout

• Consistent colour scale• page numbers• Font size min. 18 pt

• Flashy / too many colours• Too many animations• Cluttered slides

The Layout Has to Be Appropriate


Example on How to Use Animations Effectively

Attractive products and

services

Loyal and payingcustomers

Sustainable success in sales and

earnings

Potential for product develop-ment

• Complex slides can be build gradually

• The focus is drawn to the new element

• Animations can be used to illustrate the point

• More is often less!


A seminar presentation should train the scientific method

The presentation has to meet the same standards as a written seminar thesis.

Citations and adaptations from scientific sources have to be labed as such, based on the rules for seminar theses.

Fig. 1.1: Logo of Ulm University,Source: www.uni-ulm.de

Here we cite based on Kranz (2013).

Appendix


Be Aware of the Specific Tasks of This Seminar

Presentation of the competetion case and the decision

Basis

•Should be 50% to 75% of the presentation•Explain main aspects and background of the case in detail•In the case of a very big case: Focus on one part of the case, but give a short introduction about what the case as a whole is about

Contribution which exceeds the presentation of the case by the European Commission

Own contribution

•Should be 25% to 50% of the presentation•e.g.: Brief description of an economic model dealing with one aspect of the case and discussion in how far the assumptions of the model fit to the current case.

•e.g.: Assume you are in the role of a consultant for the firm and based on an economic model you argue why the behavior of the firm should be allowed, because it does not decrease total welfare.

•e.g.: You compare the case with a related competition case and discuss the differences in the economic situation, firm behavior and decision.

A question which can be used for the discussion after the presentation

Discussion

•Your audience – mostly students – should be able to discuss the topic based on your presentation.•You may have prepared several likely questions and their answers in advance.


Structure Your Contents to Increase the Knowledge Transfer

• Introduction of the topic

• Target of the presentation

• Presentation of an agenda

• Relevance of the topic

• …

• Logical argumentation

• Connect your slides meaningfully

• Summarize intermediate results

• Summarize final results

• Open question leading to discusssion

Introduction Main Section Conclusion

• Possible background information

• Possibly your results in further detail

• Possibly intermediary calculations

• …

Appendix


Bibliography

• Kranz, S. (2013), „Richtlinien zur Erstellung einer wissenschaftlichen Arbeit“ , http://

www.uni-ulm.de/fileadmin/website_uni_ulm/mawi.inst.160/pdf_dokumente/richtlinien_eng.pdf, Version from 2013-06-05

http://www.uni-ulm.de/fileadmin/website_uni_ulm/mawi.inst.160/pdf_dokumente/richtlinien_eng.pdf



Documents

Guidelines for the Seminar Competition Policy Institute of Economics | 2014-21-01 Sebastian Kranz, Martin Kies* * Strongly influenced by „Präsentations-