GUIDELINES FOR SUBMITTING CALL FOR SPEAKER ......2020/04/01 · 16-18 JUNE /2020 COPENHAGEN /DENMARK WORLD TRANSFORMATION #TMFDigital dtw.tmforum.org GUIDELINES FOR SUBMITTING CALL

16-18 JUNE/2020COPENHAGEN/DENMARK

WORLDTRANSFORMATION

#TMFDigital dtw.tmforum.org

GUIDELINES FOR SUBMITTINGCALL FOR SPEAKER PROPOSALS

23565 DTW 2020 CFS Brochure.qxp_23565 DTW 2020 CFS Brochure 13/12/2019 11:08 Page 1

Digital Transformation World2020 provides opportunities tohave a vital role to share,collaborate, and engage thetelecoms industry.

TM Forum’s Digital Transformation World is establishedas the platform for our industry’s change makers to shareground-breaking innovation, market developments, majorannouncements and learnings from their digitaltransformation journeys to inspire and influence ouraudience.

TM Forum believes the telecoms industry will changedramatically over the next decade. As the latesttechnologies in cloud-native IT, data, AI, autonomousnetworks, and edge computing gain maturity coupled withrewarding business partnerships gaining fruition, digitaltransformation is happening, whether we are ready for itor not.

Each year we receive vastly more presentationsubmissions that we can fit into our program. DigitalTransformation World 2020 in its new home inCopenhagen plays an important role in helping thetelecoms community navigate these fast and strong tidesof change.

We want our conference program to be fearless,challenge the status quo, break down barriers andsolve problems collectively and quickly.As an industryon the cusp of change we are looking for content thatcaptures this, and provides impactful, diverse andpragmatic thought leadership. Our audience is made up ofthe industry’s most senior discerning, intelligentprofessionals; only world-class content is worthy of theirtime and attention.


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The Event: DigitalTransformationWorld

TM Forum is a not-for-profitindustry association with a 30-yearheritage in bringing together thepeople behind the tools andprocesses that have underpinnedgrowth of the industry for many years.

The next big wave of digitalizationis breaking as 5G unleashes thepower of edge computing, IoT, AIand cloud. Join thousands of peersfrom across the world to learn fromthe successes, failures, and thesheer hard work of those at theleading edge of business andtechnical innovation. DigitalTransformation World, our flagshipevent, is a face-to-face extension ofTM Forum, and will showcase thenext wave of growth in ourindustry’s operating models, digitaltransformation strategy and waysof working.

After three immersive days ofCatalysts, workshops, site-visitsaround digital Copenhagen,presentations, collaboration, casestudies, fun and awards, you will leave refreshed, energized and inspired.


Step 1: What is your story?Take a moment to carefully consider the story you wantto tell and why it matters in terms of audience value andhow it can help move the industry forward?

• The best sessions tend to focus on a single clearmessage, objective or idea.

• Is your story one that imparts new knowledge, orinspires the audience to think differently or does itshare lessons learned?

Step 2:Who is the best person totell your story?Your chosen speaker/s plays a huge part in the successand can make or break your story. We encourage you tothink about the following when proposing speakers:

• Is our proposed speaker the best fit for the formatand the story you want to tell?

• Does the proposed speaker/s establish credibilitywith the audience?

• You may have great speakers within yourorganization, but don’t limit yourself by puttingforward the same names from within, nominateamazing speakers from outside your company or newnames from within

• Do you want to co-present with your customer andwhich speakers from your company and the customercompany would best be suited to present your story?

• Would it bring even more value to the audience to letyour customer tell your story on their own?

Quality over quantityThe “quality over quantity” ruleapplies both to the number ofproposals you submit and thenumber of panelists you proposewhen submitting for a panel session.Please limit the number of topicproposals submitted to five (amaximum of 3 per theme). For thepanel sessions, the number ofpanelists is limited to four.

Diversity & inclusionTM Forum is a global community andare committed to increase diversityand inclusion in the speaker profilefor our events to ensure a greaterspectrum of stories. Please keepinclusion, gender, ethnicity anddiversity in your minds whendeciding on your speakers and thecontent of your topic proposal.

Putting your best foot forwardSeniority of proposed speakers isimportant, however, putting forwarddynamic speakers who can capturethe audience’s attention, having highenergy while delivering valuableinsight is key. Experience has shownthat our audience values engagingpresentations that provide practicalinsights and lessons learned fromchallenges they face, not theory andspeculation. In some cases, the bestperson to speak is the one who hasbeen in the “trenches.”

Original contentWe only want to hear originalcontent that is new and exciting, andwe will be unable to accept the reuseof previous presentation materialgiven at other events.



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Format Description

Keynote A 25 minute topline address into a topic that will motivate, energize and informfrom a senior expert speaker or visionary.

PresentationShare your story in a 20-25 minute solo slot on a topic of your choice that willprovide useful insight and key takeaways to our audience.

Case StudyPragmatic 20 minute presentations that deliver insights and best practices withkey takeaways for the audience.

Lightning TalksUp to three 10 minute talks that share a common context followed by a 20-minutemoderated discussion with audience Q&A.

Panel SessionSemi-structured 40-50 minute discussions with no more than 5 panelists exploringimportant industry topics with diverse perspectives of different stakeholders fromCSPs, enterprise from another industry vertical or OTT and vendor.

Interview

Moderated interviews are designed to bring out an in-depth perspective on animportant topic. To promote authenticity, there are no slides as such but up to 3visuals that can be positioned in the background to provide context. This formatcan include up to 2 interviewees with at least 1 being a senior executive from aCSP, enterprise from another industry vertical or OTT.

Industry and research insightThese 20 minute presentations deliver thought leadership on industry trendsand/or research into specific topic areas or technologies. We ask that research isbeing delivered exclusively for the first time at our event.

DemoThese sessions are an opportunity to give a 10 minute live demonstration of ground-breaking new products, solutions, apps or services on an open mic platform.

Campfire

Intimate peer-to-peer led discussions are a chance to come together in a smallgroup without presentation to discuss a problem and work together collectively toanswer it. In this format the speaker is the facilitator with an opening 5 minute talkbefore listening and fielding the discussion for a further 25 minutes.

Head to Head

In today’s world we don’t always do things the same way, and we don’t alwaysagree. There are two sides to every story. For this session you will need aperspective and want to present against another speaker where presidential rulesapply.

Step 3: How do you want to tell yourstory?In order to maximize your chances of delivering a memorable andimpactful story, it is essential that you get the format and delivery ofyour session right. We therefore ask you to carefully consider whichformat and delivery style will best convey the message you want todeliver to audience.



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Challenge usWe’re always looking for ways to improve our content and excite our audiences. Doyou have an inspired idea for a new session format not listed above? Let us know!


The 5G B2B Opportunity The arrival of 5G and AI enabled IoT cyber physical ‘phygital’ systems and B2B2xservices is creating new opportunities. From new forms of media & entertainment, tosmart manufacturing, robotics and logistics, transport, health and cities – each one isexperimenting with its own future. Join the conversation and see how telcos areenabling tomorrow’s connected ecosystem by blurring line between physical and digitalbusiness.

Step 4: Where does your story fit?In order to ensure that you share your story with your target audience,it is essential that you submit your topic proposal for the right theme.Please review the conference themes for Digital Transformation World2020 to choose:

Stages:Transform - Formal strategy-led sessions charting the big picture

Let’s Talk - Informal armchair conversations, case studies, war stories

Deep Dives - Longer running technical and advanced content. Nobeginners here

Trailblazers - Innovation showcase of the latest cutting-edge work &disrupters on the scene

The Pitch - on the show floor this is the soapbox for start-ups to pitchtheir business solution

The Data & AI PlaybookIf data is the new oil - it’s going to get messy. Most organizations are drowning in dataas it flows in second-by-second. Data lakes are turning into data swamps and it’s gettinggassy. Where’s the balance between centralized and edge data processing? Learn fromthose who are managing data and AI to get useful customer insights and real-timeoperational efficiencies.

Cloud Native IT & AgilityThe pressure is on to use hyper converged infrastructure to deliver faster time-to-valueand dynamic zero-touch operations. The path to delivering enterprise-grade CI/CDDevOps is set, but there’s tension coming from every direction. Join CIOs and senior ITleaders as well as trailblazing senior architects and developers as they share theirvisions, victories, and battle-scars from the journey to create a lean digital operatingmodel.

Customer Experience & TrustDriving automated personalized customer experiences, to increase revenue andcustomer satisfaction is at the forefront of service providers minds. Discover how tocreate and manage complex digital services through the lens of design-thinking todeliver brand loyalty and business growth are met every step along the way.

Autonomous Networks & The EdgeDeploying sliceable scalable autonomous networks is key to unlocking the power of 5Gand edge computing. Join disruptors deploying private networks. Join largeincumbents navigating the hybrid challenge of operating legacy and new environments.Compare the different business operations being used to develop new services at theedge.

The Human FactorOrganizational structures, behaviour and culture are changing from analogue to digital,as a new generation brings business and agile technology skills across the organization.Join this new hybrid generation of leaders as they strive to optimize performance, drivetransformation, and draw the line between automation and human creativity.

Chief Digital Officer, Chief Strategy Officer, ChiefCommercial Officer, other CXOs, SVPs, VPs andDirector responsible for: Transformation, Strategy,Innovation, Change Management, Partnerships,Ecosystems, Monetization, Digital Services,Technology, IoT, Product & Service Development

Chief Data Officer, Chief AI Officer, Chief Intelligence Officer, SVPs, VPs and Directorresponsible for: Analytics, Data, Insights, DataScience, Research, Data Monetization

CIO, CTIO, SVPs, VPs and Director responsible for: IT,IT Transformation, Cloud, Cloud Readiness, ITArchitecture, Operations, Orchestration, BSS, OSS,Mircoservices, APIs

Chief Customer Officer, Chief Marketing Officer, SVPs,VPs and Director responsible for: CustomerExperience, Customer Service, CustomerEngagement, Customer Loyalty, Customer Retention,Marketing, Analytics

CTO, CTIO, SVPs, VPs and Director responsiblefor: Network Development, Network Engineering,Virtualization, Network Transformation, Networks,Engineering Network Architect & NetworkEngineers

CTOs, IT Directors, HR Directors, Change andProcess Management Leads, Directors of DigitalTransformation, Heads of Training, ProgrammeDirectors, Service Delivery Leads



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Themes: Job titles:


Step 5: Write and submit your proposal

Get to the pointWhen writing your proposed topic outline, please make surethat you provide a concise bulleted outline, that gives us a clearunderstanding on how your presentation aligns with thecontent themes and how it adds value.

How do i increase my odds of gettingselected?Here is our recommended criteria to ensure your submissiongets the highest consideration:

4 Insights from communication service providers (CSPs), other-the-top providers (OTTs), FAANGs and industry verticals

4 Innovative, brand new, fearless content

4 Formats that have a wow factor

4 Fresh new speakers

4 Diversity of speaker or content covered

4 Seniority matters

4 Proposed speaker(s) confirmed at the time of submission

4 Advanced and expert level content

4 We welcome vendor submissions, but it is compulsory tohave an end-user co-presenter



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10 January 2020CALL FOR SPEAKERS CLOSESAll proposals must be submitted via thewebsite. Proposals submitted directly to theteam will not be considered. Deadlineextensions of up to 2 weeks can be granted atthe discretion of the Conference Producer.

15 - 17th January 2020 EVALUATION

All proposals are evaluated by theConference Production team and thesubject matter experts for each of the

themes. Each submission is considered onthe merit of its content or speaker/s. In casewe need more detailed information to makea decision regarding your topic proposal, we

will contact you. 21st - 28th January 2020 TOPIC PROPOSAL ACCEPTANCE EMAIL The Conference Production team will besending out emails to inform submitterswhether their proposals have been accepted.In the case that your topic proposal/s havebeen accepted, we will contact you with aninitial offer of a slot, subject to speakers beingconfirmed by 1st April 2020.

2nd March 2020 CONFIRMATION &ANNOUNCEMENT

Once offers are accepted, session contentand speakers have been confirmed, we will

announce speakers on the event website andin marketing communications. On occasion,we will announce speakers while the session

content is still in development.

Call for speakers timelineThis timeline illustrates the milestones anddeadlines of the Call for Speakers process.Missing any of these deadlines may impact yourchances for consideration and inclusion.

21Nov

21st November 2019 CALL FOR SPEAKERS OPENS



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10Jan

15-17Jan

21-28Jan

2Mar


Documents

GUIDELINES FOR SUBMITTING CALL FOR SPEAKER ......2020/04/01 · 16-18 JUNE /2020 COPENHAGEN /DENMARK WORLD TRANSFORMATION #TMFDigital dtw.tmforum.org GUIDELINES FOR SUBMITTING CALL