GUIDELINES

DESIGNof

[Layout Guidelines]Bulls eye effect

Structure

Linkage

Dominance

Variety

Margins

[Visual Bulls Eye]Verbal and visual elements interact together to form a BASIC visual bulls eye for design.

White space

Words

Photos

[Bulls Eye Effect]Words

Photos

Margins

[Structure]

[Linkage, Dominance & Variety]

HORIZONTAL EYELINE

DOMINANCE

VARIETY VARIETY

VARIETY

VARIETY

This is the dominant photo. Draw a photo box here. Every photo box should be a pica apart from other photos and text. Place Photo Here

Draw a photo box here. Place Photo here

bPlace Photo here

Draw a photo box here. Place Photo here

Draw a photo box here.Place Photo here

Place Photo here

This is where your headline goes.Myriad Pro Condensed Bold

This is where the body of the story goes. Place placeholder text here.You will convert the placeholder text to 3 columns and change the font to Myriad Pro point size 10 and leading at 15.

Starter TemplatesAnalyze content needs

Determine photos/copy/graphics

Review ladder planConfirm section/page location

YT=Open PageWizard

YTO=Create/Page DesignerBegin with a blank template

Choose PageSurferSelect layout that best conveys content

Analyze content needs: photos/copy/graphics

“Cool Tools” (isolated elements)

asterisk carrot (> OR <) spanish sidebar reader relevant sidebar myriad pro ayt chelsea section specific colors

poster/checklist for unifying graphics

LQT story + additional sidebars

1) thumbnails (YearTech)

2) image upload option (YearTech Online)

OR

Review ladder plan: confirm section/page #/template (if pre-chosen)

multiples(flats) indicated by alternating blue pages on ladder

signature consists of all 16 pages (blue & white) on ladder

Open Page Wizard: begin with blank template/set folios

Choose YT PageSurfer: best displays content or utilizes graphic unifiers

Choose YTO PageSurfer: best displays content or utilizes graphic unifiers