think planet. live local. thegreenrock.ca is a registered non-profit that provides information and

inspiration to answer challenges facing our planet, our communities, and our lives. We envision

NL as a leader in sustainable living.

2016 was a big year for thegreenrock.ca with many milestones. The Guide to the Good

startup social enterprise was a major focus, and the website going live in November 2016

was a headline event. The Guide to the Good social enterprise will be the engine that brings

sustainability to thegreenrock.ca. It is an online and outreach platform that makes it easy for

people to choose green, social and local in the Northeast Avalon.

thegreenrock.ca built it because buying local brings economic, social, ethical and envi-

ronmental benefits to our communities.

Since it went live, it has had a great reception and a

growing following. Individuals and companies continue to

like, watch and read Guide to the Good’s content!

A N N U A L R E P O R T - A N N U A L G E N E R A L M E E T I N G - NOVEMBER 5 2 0 1 7

thegreenrock.ca was incorporated

in Newfoundland and Labrador in

February 2014.

BOARD OF DIRECTORS

• Kim Todd, St. John’s

• Bobby Bessey, St. John’s

• Jeff Tulk, CBS

• Emad Rizkalla, St. John’s

• Kelly Bavis, Katy Texas

thegreenrock.ca numbers

blogs & videos - 140

facebook posts - hundreds & hundreds

who likes thegreenrock.ca

Facebook - 813 Likes

Twitter - 202

thegreenrock.ca wordpress followers - 716

thegreenrock.ca F R I E N D S & C O L L A B O R A T O R S thegreenrock.ca

Memorial University Office of Public Engagement Centre for Social Enterprise Department of Philosophy – For A New Earth Department of Business Admin. Genesis Centre The Harris Centre Other Educational Institutions: Newfoundland and Labrador English Language District Vanier Elementary School Paradise Elementary School Waterford Valley High School Government: Department of Advanced Education and Skills Office of Climate Change

City of St. John’s Town of Conception Bay South Media Telegram Overcast NTV News VOCM News Businesses and Associations International Association of Business Communicators - NL Federation of Agriculture Y-Enterprise NLOWE , Newfoundland and Labra-dor Organization for Women Entre-preneurs The EXTRAordinary Women

Nalcor Newfoundland and Labrador Environmental Industry Associa-tion St John’s Board of Trade CBS Chamber of Commerce Jumping Bean Firewood Factory The Co-operators Group Common Ground Community Organizations JFW- NL Alberta Junior Forest Wardens Association Conservation Corps NL CBS Chamber of Commerce Northeast Avalon ACAP

Guide to the Good numbers

Profiles - 61

Blogs - 22

Facebook live - 9

who likes guidetothegood.ca Facebook - 763

Twitter - 95

NLEN, Newfoundland and Labra-dor Environment Network St. John’s Farmers Market Nature, NL Winter Market Some Good Market Community Sector Council Friends of Pippy Park NLEE, Newfoundland Environ-mental Educators Suncor Fluvarium Green Drinks – St. John’s Happy City of St. Johns Wellness Coalition Avalon East Habitat for Humanity O’Regan Road Conway Crescent Canada Day Committee Food First NL

F I N A N C I A L & H R S U P P O R T E R S

August 2016 - thegreenrock.ca partners with the Junior Forest Wardens NL, to launch the

#playoutdoors recruitment campaign (August – December 2016)

September 2016 - Amanda Russell starts volunteering to help with business development

October 2016 - Guide to the Good accepted into Memorial’s start-up Genesis Evolution program

October 2016 - Kim Todd, Founder & Director, presents at IABC Rapido session

October 2016 - Kim and Emad Rizkalla have preliminary meeting with ACOA Economic Develop-ment Officer, Dave Strong at Blue Drop. Kim also meets with Nadine Emberley and Michelle Pow-

er from BTCRD

November 2016 - Guide to the Good website and facebook site launched. New profiles and

blogs are released through the year.

December 2016 - ACOA offers feedback on the business plan and asks for additional information

December 2016 - Kim joins Newfoundland and Labrador Environment Network Steering Committee

December 2017 - first Guide to the Good livestream from Food For Thought

January 2017 - Guide to the Good featured on the City of St. John’s Economic Update & gets a

mention in the Overcast

January 2017 - Telegram writes a story on the Guide to the Good

January 2017 - Kim Todd presents at Common Ground on Guide to the Good

January 2017 - Kim Todd, enrols in IMPACT program with Memorial’s Centre for Social Enterprise

February 2017 - Launches Guide to the Good: FACES Art Exhibit Jumping Bean, Elizabeth Avenue

March 2017 - Guide to the Good meeting with Sheilagh O’Leary and Dave Lane

April 2017 - thegreenrock.ca awarded The Co-operators’ IMPACT! Youth Sustainability Fund to

pilot ReGeneration~ The Plastic Bag project

April 2017 - thegreenrock.ca participates at the Suncor Fluvarium’s Earth Day Fair

Spring 2017 - Kim participates in the Community Sector Council financial management series

April 2017 - Kim presents Ethics from Aristotle to BCorps, with a few stops in between, and earns

Diploma in Applied Ethics (Environmental) from Memorial University

May 2017 - Guide to the Good presents at Genesis Pitch & Pick

May 2017 - Guide to the Good wins first place at Social Innovation Challenge Competition

May 2017 - in collaboration with the Town of CBS and the CBS Chamber of Commerce, Guide to the

Good hosts its first focus group with local businesses and organizations

June 2017 - thegreenrock.ca wins the IABC Pinnacle Merit Award for #playoutdoors campaign in

collaboration with the Junior Forest Wardens

May 2017 - Kim participates in workshop with Memorial’s Centre for Social Enterprise

June 2017 - thegreenrock.ca partners with the Junior Forest Wardens to promote the JFW Annual

Tree Sale

June 2017 - thegreenrock.ca receives $1000 Wellness Coalition Avalon East Grant for In Its Place

August 2017 - Guide to the Good social enterprise application to ACOA (ICF) & TCII

August 2017 - thegreenrock.ca and College of the North Atlantic develop agreement to partner on

various initiatives

September 2017 - thegreenrock.ca launches In Its Place with support from Kids Eat Smart Foundation

and Macdonald Drive Jr. high

October 2017 - thegreenrock.ca participates in the Waste Reduction Fair with the City of St. John’s

October 2017 - Memorial University’s Accelerator grant for Business for Good proposal approved

CURRENT PROJECTS

In Its Place! - thegreenrock.ca’s proposal to pilot

In Its Place - a

recycling and

compost pro-

ject was ap-

proved by

the Wellness

Coalition Av-

alon East Grant. This pilot was launched at

Macdonald Drive Junior High School in part-

nership with the school, Kids Eat Smart Founda-

tion, Clean St. John’s and Island Compost.

Business for Good is a knowledge mobilization

project supported by Memorial’s Office of

Public Engagement Accelerator Fund, in collab-

oration with the Centre for Social Enterprise

and the Business Faculty. The year-long pro-

ject will help bring practical social enterprise

information to students, and academic social

enterprise theory to practitioners.

InterGeneration—thegreenrock.ca Perla Her-

nandez is an alumni of the Co-operators’ IM-

PACT! Youth Sustainability Leadership program,

and was successful in a proposal to pilot Inter-

Generation, an environmental awareness and

action program that brings seniors from Agnes

thegreenrock.ca H I G H L I G H T S 2 0 1 6 - present thegreenrock.ca

Pratt Seniors Residence

and students Waterford

Valley High School to-

gether to share

strengths, and transfer

skills towards a common

purpose of up-cycling

plastic bags into dura-

ble goods.