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Guide to Selecting Your Sessions

2015 HBA Annual Conference November 3-5, 2015

Atlanta Marriott Marquis

This edition posted on September 23, 2015

Some WORKSHOPs now sold out

Healthcare Businesswomen’s Association www.hbanet.org

973-575-0606 (ext 4)

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Table of Contents

Page

About Registration 3

Workshop Schedule at a Glance 4

Workshops by Session 5

Workshop Descriptions

Business and Industry Acumen 6

Career 12

Leadership 17

Executive Women’s Forum 26

- Introduction, Eligibility Criteria, Requesting These Sessions

- Workshop Descriptions

HBA Leadership Competency Framework 30

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A b o u t R e g i s t r a t i o n

Thank you for your interest in the 2015 HBA Annual Conference; we look forward to seeing you in Atlanta!

This guide is provided to help you select your workshops and complete the online registration process. Here is some key information to help you get started.

There are three opportunities to take workshops:

Session 1 - Wednesday, November 4, from 10:30 AM-12:00 PM

Session 2 - Wednesday, November 4, from 4:00-5:30 PM

Session 3 - Thursday, November 5, from 8:30-10:00 AM

The Workshop Schedule at a Glance provides an overview of the entire workshop schedule and includes the workshop number, presenter name, workshop title, competency number and the days/times that each workshop is offered. Most workshops are offered twice; some are offered only once. Workshops fill up on a first-come, first-served basis. No wait lists are available, so register early for widest array of choices.

In this guide, you’ll find a full-page description for each workshop along with a determination of the competency with which its content aligns. For more information on each competency as well as the knowledge, skills and behaviors for each, see the HBA Leadership Competency Framework.

Workshops are listed by category. Within categories, workshops are arranged alphabetically by the workshop leader’s last name. The categories are:

Business and Industry Acumen

Career

Leadership

Executive Women’s Forum* (eligibility criteria apply)

*Executive Women’s Forum workshops may not be selected during online registration. If you are interested in these sessions, please review the Executive Women’s Forum section of this booklet, which describes the eligibility criteria and how to request registration in these workshops.

How to Register

Have your workshop selections ready when you begin online registration, so that you do not “time out.” We suggest having a second choice at hand in case your first choice is no longer available. Use the following table to make note of your selections; once you do, click on this link to register.

My workshop choices:

Session Day/Date Time First Choice Second Choice

[1] Wed, Nov 4 10:30 AM-12:00 PM Workshop # _______ Workshop # _______

[2] Wed, Nov 4 4:00 PM-5:30 PM Workshop # _______ Workshop # _______

[3] Thu, Nov 5 8:30 AM-10:00 AM Workshop # _______ Workshop # _______

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W o r k s h o p S c h e d u l e a t a G l a n c e

Workshop #

Workshop

Leader

Title Competency Wed 10:30 AM

Wed 4:00 PM

Thu 8:30 AM

Business / Industry Acumen

A❶ Alexander Social Media Activism in Healthcare: Are You Ready? 3 █ █

A❷ Carey The Extraordinary Entrepreneurial Mind: Creating the Future 10, 11 Filled

A❸ Peitler Inclusive Decision-Making and Problem-Solving: Using Analytical RigorTM 6 █ Filled

A❹ Soskin Play the Attrition Game: Molecules to Medicine ― Hold ‘em or Fold ‘em? 3 █ █

A❺ Weber From Managing Change to Leading Transformation 10, 11 Filled

A❻ Yedlin Digital Technology: Innovations in Personal Health Monitoring 3 █

Career

C❶ Benamou Cracking the Confidence Code 4 Filled

C❷ Fischer Accelerated Performance: Engaging Your Personal Advisory Board 5, 9 █ █

C❸ McCauley Building Your Portfolio of Leadership Experiences 9, 12 Filled Filled

C❹ Sax How to Deal with Bad Bosses (and How to Avoid Becoming One) 2, 8 █ █

C❺ Usheroff Overcoming Self-Imposed Barriers to Success: Moving from Fear to Courage 4 █ Filled

Leadership

L❶ Friedman Communicating with Impact: Purpose, Power and Presence 2, 4 Filled

L❷ Fritz Build It and They Will Come: Creating a Corporate Grassroots Women’s Network 7, 11 █

L❸ Hansen Rising to Power: The Journey of Exceptional Executives 3, 8 █ Filled

L❹ King Leadership Through Volunteerism: Personal Influence & Corporate Social Responsibility 7, 11 █

L❺ Maiorano Influence: Persuading Skeptics and Negotiating Buy-in for Your Ideas 7 █ Filled

L❼ Mitsch Zombies to Zealots: Bring Your Team Back to Life 4, 12 █

L❽ Staudenmire Adaptive Change: Influencing Positive Evolution for Your Organization 10, 11 Filled Filled

L❾ Tappan Being Fit to Lead 12 █

L❿ Wilson Unleashing Organizational Agitators to Address Wicked Problems 8, 10 █ █

Executive Women’s Forum

E❶ Addy Transform the Health of Your Organization by Establishing a Culture of Wellness 10, 12 █

E❷ Columbia-Walsh Enterprise-Wide Digital Transformation 3, 10 █

E❸ Friedman Articulating Your Vision 2.0 2, 7 █

Full Conference Schedule

The 2015 HBA Annual Conference offers a rich variety of social and networking activities and educational sessions (eg, plenaries, workshops and educational posters) that will enrich your conference experience. Click here to view the full conference schedule. As events are added, the conference webpage will be updated. Please check back often.

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W o r k s h o p s b y S e s s i o n

Session 1

Wednesday, November 4 • 10:30 AM-12:00 PM

A❶ Social Media Activism in Healthcare: Are You Ready?

A❷ The Extraordinary Entrepreneurial Mind: Creating the Future Filled

A❸ Inclusive Decision-Making and Problem-Solving: Using Analytical RigorTM

C❸ Building Your Portfolio of Leadership Experiences Filled

C❺ Overcoming Self-Imposed Barriers to Success: Moving from Fear to Courage

L❶ Communicating with Impact: Purpose, Power and Presence Filled

L❸ Rising to Power: The Journey of Exceptional Executives

L❹ Leadership Through Volunteerism: Personal Influence and Corporate Social Responsibility One time only

L❽ Adaptive Change: Influencing Positive Evolution for Your Organization Filled

L❾ Being Fit to Lead One time only

E❷ Enterprise-Wide Digital Transformation One time only

Session 2

Wednesday, November 4 • 4:00 PM-5:30 PM

A❶ Social Media Activism in Healthcare: Are You Ready?

A❹ Play the Attrition Game: Molecules to Medicine ― Hold ‘em or Fold ‘em?

A❺ From Managing Change to Leading Transformation Filled

C❷ Accelerated Performance: Engaging Your Personal Advisory Board

C❸ Building Your Portfolio of Leadership Experiences Filled

C❹ How to Deal with Bad Bosses (and How to Avoid Becoming One)

C❺ Overcoming Self-Imposed Barriers to Success: Moving from Fear to Courage Filled

L❷ Build It and They Will Come: Creating a Corporate Grassroots Women’s Network One time only

L❺ Influence: Persuading Skeptics and Negotiating Buy-in for Your Ideas

L❼ Zombies to Zealots: Bring Your Team Back to Life One time only

L❿ Unleashing Organizational Agitators to Address Wicked Problems

E❸ Articulating Your Vision 2.0 One time only

Session 3

Thursday, November 5 • 8:30 AM-10:00 AM

A❸ Inclusive Decision-Making and Problem-Solving: Using Analytical RigorTM Filled

A❹ Play the Attrition Game: Molecules to Medicine ― Hold ‘em or Fold ‘em?

A❻ Digital Technology: Innovations in Personal Health Monitoring One time only

C❶ Cracking the Confidence Code Filled

C❷ Accelerated Performance: Engaging Your Personal Advisory Board

C❹ How to Deal with Bad Bosses (and How to Avoid Becoming One)

L❸ Rising to Power: The Journey of Exceptional Executives Filled

L❺ Influence: Persuading Skeptics and Negotiating Buy-in for Your Ideas Filled

L❽ Adaptive Change: Influencing Positive Evolution for Your Organization Filled L❿ Unleashing Organizational Agitators to Address Wicked Problems E❶ Transform the Health of Your Organization by Establishing a Culture of Wellness One time only

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B u s i n e s s a n d I n d u s t r y A c u m e n

A❶ Social Media Activism in Healthcare: Are You Ready? Workshop Leader Meg Alexander, issues management practice lead

inVentiv Health Public Relations Group

Co-presenter Arwen Evans inVentiv Health Public Relations Group Sessions Wednesday - 10:30 AM ● Wednesday - 4:00 PM Competency [3] Exhibits business and industry acumen

This workshop complements the above-listed competency as described in the HBA Leadership Competency Framework.

Objectives

Recognize and gain insight into the emerging trend of modern social media activism and slacktivism, in which consumers, patients and shareholders use social media to galvanize change and propagate calls-to-action

Review best practices in issues management to proactively protect your organization or brand on social media

Identify strategies for coordinating a multi-functional response before issues escalate into crises

Today, anyone with a smartphone ― from patients to physicians to NGOs ― can confront organizations in the very visible global forum of social media. This workshop will help you understand the phenomena of modern activism in social media and become better prepared to mount a multi-channel, proactive response to neutralize issues before they escalate into crises.

Following an eye-opening video profiling savvy activist campaigns, you’ll dive into real-world case studies drawn from the healthcare sector; for example, compassionate use campaigns, spokesperson controversies and pricing complaints. Learn best practices to follow as well as major pitfalls to avoid. Using an Issues 2.0 model, workshop leaders will outline a six-step approach to protect brand equity on social media and then apply each step through the use of illustrative case studies. Finally, you’ll gain access to proprietary research that sheds light on how negative online commentary affects consumers and patients. Leave with a keener appreciation of the importance of proactively addressing social media challenges as well as specific strategies to help you plan and get ahead of such issues now.

“In today’s world, anyone can be an activist.” About the workshop leader: Meg Alexander has spent more than a decade helping the leaders of Fortune 500 companies successfully navigate the most challenging issues facing their industries. She is passionate about protecting and enhancing the reputation of companies and their leaders in a complex, evolving world. Her award-winning campaigns have helped iconic brands from large pharmaceuticals to nutrition and wellness companies diffuse crisis from activist attacks, product integrity challenges, regulatory issues and more. Meg was honored as an HBA Rising Star in 2014.

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B u s i n e s s a n d I n d u s t r y A c u m e n

A❷ The Extraordinary Entrepreneurial Mind: Creating the Future Workshop Leader LeAnna J. Carey, chief executive officer and founder, Women Who Innovate Session Wednesday - 10:30 AM (Filled) Competencies [10] Facilitates change

[11] Fosters innovation This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Identify key attributes entrepreneurs leverage in assessing opportunities

Design a dynamic blueprint to explore a business or career opportunity

Use provided tools to envision how business boundaries can be broadened

Entrepreneurs understand that the future is something you create. Being in the right place at the right time requires discipline ― there is no magic bullet. So how do successful entrepreneurs and companies assess opportunities for their next big field of impact? They observe the marketplace, are able to envision a broadening of business boundaries and identify new spaces for growth. Pivoting from core competencies, new adjacencies are discovered and novel markets created.

This workshop will inspire you to cultivate these entrepreneurial attributes. Learn by exploring contemporary business cases and leveraging tools designed to expand your vision of what’s possible. An opportunity map, growth gap model and field of play map will be provided for this session’s interactive exercises.

While this session is underway, a graphic artist will capture the ideas and creative concepts that are uncovered and express them as art. Don’t leave without taking a picture to use as a visual reminder of what you learned.

“The future is something you create.”

About the workshop leader: LeAnna J. Carey is CEO and founder of Women Who Innovate, where she is known as a disruptive voice for innovators and entrepreneurs. Lea is co-author of the newly launched eBook ― The Power of Co-Creation in Healthcare Innovation ― and host of two Internet talk shows, Innovation Talk and Women Who Innovate. She is also a national speaker on digital media and innovation and an advisor to individuals, startups and established companies on how to on how to leverage digital strategy to launch products, new brands and drive growth.

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B u s i n e s s a n d I n d u s t r y A c u m e n

A❸ Inclusive Decision-Making and Problem-Solving: Using Analytical RigorTM Workshop Leader Erica Peitler, chief executive officer, Erica Peitler & Associates, Inc.

Co-presenter Mollie Lawrence, associate partner, Erica Peitler & Associates, Inc.

Sessions Wednesday - 10:30 AM ● Thursday - 8:30 AM (Filled) Competency [6] Makes decisions and takes risks

This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Foster the creation of an inclusive environment for team decision-making, drawing on a diversity of skills, talents and thinking styles

Use a six-step roadmap to improve the quality and efficiency of problem-solving and decision-making

Business is about managing risk and facilitating change in the pursuit of growth. And that involves solving problems and making decisions. Leaders and teams are often challenged in these areas. Some act impulsively on surface assumptions and scant information; others require ongoing discussion and comprehensive analyses. What’s needed is a balanced approach that provides the appropriate degree of rigor for the situation. This workshop describes the Analytical Rigor™ model, which provides a road map for facilitating decision-making and problem-solving. In it, six sequential steps are outlined, each with clear expectations of what to do and how to do it.

This session uses small-group discussion to help you develop the skills necessary to simplify issue complexity and make or influence decisions. With accelerated time to clarity/closure and inclusion of multiple viewpoints, both performance and productivity increase, yielding an important competitive advantage.

Participants in this workshop receive a free copy of Erica’s just published book, “Leadership Rigor!”

“Leaders and teams are often challenged by

decision-making and problem-solving.” About the workshop leader: Erica Peitler is a leadership performance coach, high-impact facilitator, speaker and best-selling author. She has a healthcare background in operational leadership roles including executive VP/GM division management, board-level strategic planning as well as global head of R&D. Erica was recognized by New Jersey Biz magazine as one of the 50 Best Women in Business in 2013 and, in 2014, was elected to the boards of two privately held companies. Her new book, “Leadership Rigor! Breakthrough Performance and Productivity; Leading Yourself, Teams and Organizations” focuses on creating “change-ready” leaders who embrace today’s challenges with models and frameworks to structure and facilitate aligned actions.

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B u s i n e s s a n d I n d u s t r y A c u m e n

A❹ Play the Attrition Game: Molecules to Medicine ― Hold ‘em or Fold ‘em? Workshop Leader Karen Soskin, clinical development, Roche Innovation Center, New York Co-presenter Christine Sharpe, strategy and portfolio, Roche Innovation Center, Basel Sessions Wednesday - 4:00 PM ● Thursday - 8:30 AM Competency [3] Exhibits business and industry acumen

This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Assess risks vs revenue tradeoffs in creating value for a drug portfolio

Describe the importance of influence and collaboration in development of molecules

Recognize that survival is linked to the overall company game board

For the first time, the HBA conference is offering participants an opportunity to learn critical skills via gamification. This highly innovative workshop will provide you with insights into the perilous journey molecules take to become medicines by playing an unconventional educational board game with your fellow workshop participants.

Making scientific and business decision to “kill molecules” is essential to healthy R&D. In this workshop, each player is a disease area head with a portfolio of molecules. The objective of the game is to amass the highest value for your portfolio. Learn how influence, negotiation and collaboration are key in maximizing value and minimizing losses and that survival is linked to the overall portfolio as embodied by the company game board. All game accessories ― everything you need to play ― will be available.

“Picture ‘Candyland for Molecules.’

Do you know when to hold ‘em or fold ’em?” About the workshop leader: Karen Soskin is a business and technology leader turned facilitator for disruptive change and team performance. Her journey is mapped in big pharma where she must “outlearn” to outperform the competition. Past experience includes Abbott, Amgen and Pfizer. With co-presenter, Christine Sharpe, Karen co-led team effectiveness for Roche Pharmaceutical Research and Early Development, and they partnered to spearhead development of this game.

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B u s i n e s s a n d I n d u s t r y A c u m e n

A❺ Managing Change to Leading Transformation Workshop Leader Julie Weber, consultant, Insigniam

Co-presenter Christine Flouton, partner, Insigniam

Session Wednesday - 4:00 PM (Filled) Competencies [10] Facilitates change

[11] Fosters innovation This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Assess the need for transformation in your organization and right-size your approach

Identify the key elements needed for successful transformation

Design a transformation initiative to engage people and achieve new levels of performance and business results

Healthcare faces myriad changes, from value-based reimbursement to advances in health information technology, from shifts in demographics to changes in where care is being delivered. Fueled by an increasing pressure to save costs and deliver better outcomes, organizations are reinventing themselves. The ability to successfully lead change and achieve desired (or mandated) outcomes is critical. In many cases, merely making things better, more efficient, or faster will not suffice. Organizations and their people need to transform; this requires novel thinking and different actions to deliver a new, unprecedented level of results. In this workshop, you will learn to look at change in a new and empowering way as you develop confidence and competence in taking actions to positively effect change. Using a set of breakthrough models to transform people’s thinking and practice developing a right-sized approach to the transformation they face.

“Making things better, more efficient or faster will not suffice.

Organizations and their people need to transform.” About the workshop leader: Julie Weber is a recognized thought leader, change agent and creative thinker with more than 24 years of experience in end-to-end medical device development and commercialization, product portfolio strategy, sales management and competitive market analysis. She has led large-scale strategic change initiatives and understands the challenges and opportunities that organizations face in those endeavors. Julie is passionate about the power of innovation and breakthrough thinking to transform what is known into what is possible.

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B u s i n e s s a n d I n d u s t r y A c u m e n

A❻ Digital Technology: Innovations in Personal Health Monitoring Workshop Leader Tracy L. Yedlin, digital lead, cross-brand marketing team, Takeda Pharmaceuticals Panelists • David Ormesher, chief executive officer, Closerlook, Inc. • Simon Smith, vice president, strategy, Klick Health

• Ben Greenberg, vice president, product management and user experience, WebMD

Session Thursday - 8:30 AM Competency [3] Exhibits business and industry acumen

This workshop complements the above-listed competency as described in the HBA Leadership Competency Framework.

Objectives

Discuss the implications of digital innovation in personal health monitoring landscape

Describe how digital technologies are changing the way marketers engage with patients, healthcare providers and caregivers

Identify potential opportunities associated with advances in personal health monitoring Digital technologies ― from wearables to sensor-enabled devices ― are changing how marketers engage with patients, healthcare providers and caregivers. At no other time have we had access to our own personal health data. While big data, the cloud and inter-operability enable us to gather, store and connect data in new ways, what does this mean for the pharmaceutical industry and for marketers? This workshop features a panel of industry experts who will provide an overview of digital innovation and the personal health monitoring landscape. Impact and potential opportunities for patients, beyond-the-pill solutions and healthcare providers will be discussed.

“At no other time have we had access

to our own personal health data.” About the workshop leader: Tracy Yedlin began her career in 1992 and has held leadership positions in advertising, marketing and digital strategy consulting. She has worked with Fortune 500 companies to develop and implement enterprise- and brand-specific digital strategies. In her current role, Tracy is the digital lead for the Takeda cross-brand marketing team. She counsels brands about the people, processes and platforms required to achieve digital excellence in the pharmaceutical industry.

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C a r e e r

C❶ Cracking the Confidence Code Workshop Leader Natalie Benamou, division vice president, Exhibitus

Panelists • Cat Bui, director, global health economics and outcomes research (HEOR) - Oncology, Astellas

• Bridgette Heller, member, board of directors and audit committee, ADT; community advocate, St. Peter’s Expansion Initiative for Girls and 2013 HBA Woman of the Year

• Roz Usheroff, president, The Usheroff Institute, Inc. (Moderator) Session Thursday - 8:30 AM (Filled) Competency [4] Displays professional presence

This workshop complements the above-listed competency as described in the HBA Leadership Competency Framework.

Objectives

Assess your own level of confidence

Recognize thoughts, habits and attitudes that undermine confidence

Identify actions you can take to increase your confidence and communicate that to others

We know “confidence” when we see it, or think we do. In their book, The Confidence Code, Katty Kay and Claire Shipman deconstruct this essential, elusive, and misunderstood quality and offer a blueprint to bring more confidence into our lives. They identify five items that undermine confidence in women; namely: we think too much; we believe failure is a failure; we carry criticism around with us for too long; we don’t leave our comfort zone; and we don't speak up (and, too often, use upspeak, raising our tone at the end of a sentence in a way that suggests a question rather than a declaration).

Take this confidence code quiz, and see where you stand. Then join this workshop and hear personal perspectives from an expert panel of industry leaders. In this session, you’ll get up from your seat and review “ideas boards” with others followed by one-on-one discussions with a partner. Finally, you’ll write a note to yourself identifying actions you’d like to take to increase your confidence; three months after the conference, your note will be mailed back to you.

Take this key step to strengthening your leadership profile.

“Let’s crack the confidence code.” About the workshop leader: Natalie Benamou is a leading relationship marketer and division vice president at Exhibitus, where she provides solution-based strategies for healthcare trade show exhibit programs. As the 2014 president of the HBA Chicago chapter, she led and supported a board of 19 executives that served more than 800 local members. Natalie is also founder of Girl ImPowered (http://girlimpowered.com), which helps girls build strength, courage and confidence. She has written multiple articles about confidence for girls and their mothers.

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C a r e e r

C❷ Accelerated Performance: Engaging Your Personal Advisory Board Workshop Leader Ilene M. Fischer, chief executive officer, WomenLEAD

Co-presenter Andrea Zintz, PhD, president, Strategic Leadership Resources Sessions Wednesday - 4:00 PM ● Thursday - 8:30 AM Competencies [5] Determined to achieve

[9] Networks and ethically self-promotes This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Set specific, measurable and challenging goals

Develop the ability to coach/advise others on their goals

Create and engage your own personal advisory board

While much can be gained from individual mentoring relationships, leaders also need a personal board of advisors to accelerate their professional growth and expand their circle of connections.

In this workshop, you’ll learn about the value of goal-setting and how to leverage a personal advisory board to help you achieve your goals. You will also simultaneously experience being both an advisor (sharing your knowledge with an advisee) as well as an advisee (learning from your advisor). Using a simulation exercise, you will be able to observe your personal advisory board in action ― see first-hand how advisors naturally build on each others' perspectives as they collaboratively coach their advisees. The myriad perspectives gained from the group offers each advisee an opportunity to consider best options for accomplishing their goals in a shorter timeframe and in a more thoughtful way.

This personal advisory board model creates a community of collaborative learning, where individuals help and learn from each other. Models describing how to create a personal advisory board will be provided.

“Leaders need a personal board of advisors to accelerate their professional growth and expand their circle of connections.”

About the workshop leader: Ilene Fischer is CEO of WomenLEAD, 2013 Mass Challenge finalist and 2013 Verizon Powerful Answers Award winner. Previously, she served as CEO of non-profit WEST, advancing women leaders in STEM. Other past positions include senior consultant with Insigniam Performance and Sunergos; managing director of Tom Peters Company, “In Search of Excellence," partner at Innovation Associates founded by Peter Senge, MIT Sloan, author "The Fifth Discipline." Ilene began her career as a chemical engineer at Raytheon and quality manager at Honeywell. She contributed to "The Fifth Discipline Fieldbook" by Peter Senge and is a regular blogger for The Huffington Post.

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C a r e e r

C❸ Building Your Portfolio of Leadership Experiences

Workshop Leader Cynthia D. McCauley, PhD, senior fellow, Center for Creative Leadership Sessions Wednesday - 10:30 AM (Filled) ● Wednesday - 4:00 PM (Filled) Competencies [9] Networks and ethically self-promotes [12] Continues to learn, grow and transform

This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Assess your current portfolio of leadership experiences

Develop a plan for broadening your portfolio

Maximize learning from on-the-job experiences Building a broad portfolio of leadership experiences is critical for career advancement. A diverse set of experiences promotes the development of new skills and perspectives, a larger network of relationships and the credibility and confidence to take on bigger challenges. According to Catalyst data, women’s portfolios are less likely than men’s to include certain types of “hot jobs” such as high-visibility assignments and international experiences.

In this workshop, you will examine your own leadership portfolio. Where do you have a wealth of experience? Are you capitalizing on that experience? Where are the gaps in your experience? What gap is most urgent to fill? Strategies for gaining access to stretch assignments ― job moves, temporary assignments, and experiences outside the workplace ― will be reviewed and participants will develop an action plan for broadening their portfolio with a stretch assignment and maximizing the benefits that experience can provide such as growth, connections and visibility. Take home a self-assessment and action plan template so that you can continue to build out your leadership portfolio.

“...women’s portfolios are less likely than men’s to include certain types of ‘hot jobs’ such as high-visibility

assignments and international experiences.”

About the workshop leader: Cindy McCauley, PhD, is a senior member of the research, innovation, and product development staff at the Center for Creative Leadership (CCL). She designs and manages R&D projects, writes for multiple audiences, coaches action learning teams, and is a frequent speaker and workshop facilitator at professional conferences. She co-developed two CCL assessment tools, Benchmarks and the Job Challenge Profile and co-edited three books: “The CCL Handbook of Leadership Development” (2010),” “Experience-Driven Leader Development” (2013), and “Using Experience to Develop Leadership Talent” (2014). One of her most popular publications, “Developmental Assignments: Creating Learning Experiences Without Changing Jobs,” was featured on CNN.com and in the Harvard Management Update.

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C a r e e r

C❹ How to Deal with Bad Bosses (and How to Avoid Becoming One)

Workshop Leader Cynthia Sax, senior vice president, consulting services, Caliper Corporation Sessions Wednesday - 4:00 PM ● Thursday - 8:30 AM Competencies [2] Communicates effectively

[8] Builds relationships and teams This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Identify common leadership derailers in yourself and others

Create a plan for dealing with individuals who demonstrate poor leadership behaviors

Recognize and address your own leadership pitfalls No one aims to be a bad boss, yet most of us can cite examples of bad bosses in our workplace. This workshop will address a topic that is often not discussed and, when it does come up, it’s usually voiced as a complaint without a solution. Yet the cost of poor leadership behaviors is high, both for individuals and organizations: low morale, degeneration of team dynamics, high turnover, decreased productivity and poor business results.

In this session, 10 different types of “bad bosses” will be identified. We’ll discuss the behaviors associated with each, explore how these individuals negatively affect those under their direction, and review concrete solutions for improving ineffective behaviors. Tools will be provided so that you can create a plan for dealing with poor management behaviors. And you’ll work to recognize ― and address ― your own leadership pitfalls.

Use what you learn here to deal with bad bosses more productively. Even more importantly, leverage the insight you’ll gain to become a great boss and inspirational leader.

“The cost of poor leadership behaviors is high.”

About the workshop leader: Cynthia Sax is senior vice president, consulting services at Caliper, a global employee assessment and organizational effectiveness firm. She is passionate about identifying people’s potential and supporting the fulfillment of that potential through individual, team and organization-wide initiatives. She specializes in leadership development, executive coaching, succession planning, action learning and team effectiveness. Cyndi received a bachelor’s degree from DePaul University and holds a certificate in Evidence-Based Coaching from Fielding Graduate University. She is a member of the International Coach Federation and the Association for Talent Development, and she is an active volunteer with several Arizona community service organizations.

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C a r e e r

ENCORE PRESENTATION - Back by popular demand Top-rated workshop from the 2014 conference

C❺ Overcoming Self-Imposed Barriers to Success: Moving from Fear to Courage Workshop Leader Roz Usheroff, president, The Usheroff Institute, Inc.

Sessions Wednesday - 10:30 AM ● Wednesday - 4:00 PM (Filled)

Competency [4] Displays professional presence This workshop complements the above-listed competency as described in the HBA Leadership Competency Framework.

Objectives

Recognize, manage and move beyond self-limiting beliefs and barriers

Identify your unique abilities and showcase your value proposition

Leverage best practices for building and sustaining a consistent and commanding leadership brand

Just as a portrait reveals the artist’s vision, your personal internal assessment reveals strengths, weaknesses, boldness and subtlety of your personality. Together these elements create the canvas from which you paint the portrait of your future. But is your palette limited? We often underestimate how our belief system is at the core of every decision we make. It can create barriers to achieving goals and dreams and allow others to define us. The best protection against career-sabotaging mistakes is self-awareness. Using a proprietary Strategic Navigation Roadmap, learn how to identify your unique abilities and how to build your “Genius Hierarchy,” a personal competency scale for defining and prioritizing attributes that demonstrate your leadership talents. And participate in “hands-on” practice for delivering a compelling message for self-promotion. With greater self-awareness of how to move from fear to courage, from uncertainty to confidence, and from invisible to memorable, you’ll walk away knowing how to frame the picture you want others to see.

Each attendee will receive free access to Roz’s recently published “The Future of You! Creating Your Enduring Brand” in eBook form, so you can continue this journey when you return home.

“Explore your hidden strengths, embrace your personal power, and learn how to capitalize on your unique abilities.”

About the workshop leader: For over two decades, Roz Usheroff has been sought after as a leadership, image and branding specialist, educating diverse audiences with her insights and vision on what it takes to achieve corporate success. Roz shares her business acumen and entrepreneurial spirit to help develop present and future female leaders. She has appeared on national television (NBC, CBC, BTV) and spoken at leading academic institutions such as Northwestern University, Kellogg School of Management and University of Toronto. Roz is the author of “Customize Your Career, Taking The Leap,” and her most recent book, “The Future of You! Creating Your Enduring Brand.”

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L e a d e r s h i p

L❶ Communicating with Impact: Purpose, Power and Presence Workshop Leader Karen Friedman, chief improvement officer, Karen Friedman Enterprises, Inc. Session Wednesday - 10:30 AM (Filled) Competency [2] Communicates effectively

[4] Displays professional presence This workshop complements the listed competency as described in the HBA Leadership Competency Framework.

Objectives

Apply a step-by-step approach to better think on your feet when you don’t have time to prepare

Use stories and experiences to illustrate key messages and sell yourself

Create and sustain a more powerful leadership presence Whether running a business unit, developing life-saving therapies or articulating our vision, how can we apply our unique perspective as women to contribute more effectively and communicate our message with maximum impact across diverse audiences?

This workshop – featuring on-the-spot coaching and interactive exercises – will provide practical strategies and easy-to-use techniques that you can apply as soon as your leave the room. Be better positioned to express ideas, command attention and project greater presence, whether you are talking to management, co-workers or customers. By leveraging the three P’s ― purpose, power and presence ― you’ll learn how to empower listeners, influence key audiences, and come across as the leader you want others to see.

“Women do not have to act and speak like men to get ahead. The world has changed, and so have we.”

About the workshop leader: Karen Friedman is an international communication coach whose techniques to help people become more powerful communicators have been applied on four continents. She heads Karen Friedman Enterprises and is the author of the best-selling book, “Shut Up and Say Something.” She is also a columnist for the Philadelphia Business Journal whose articles are syndicated nationwide. A former award-winning reporter, she now teaches leadership communication for executive women at Smith College and recently unveiled Presenters Pal, the first interactive online system to help professionals present like pros.

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L e a d e r s h i p

L❷ Build It and They Will Come: Creating a Corporate Grassroots Women’s Network Workshop Leader Patty Fritz, vice president, corporate affairs, UCB

Co-presenters • Kimberly Ray, vice president, site and patient networks, Quintiles • Lynn Prothero, regional business director, Lundbeck • Viktoriya Moroney, senior manager, public relations and communications, UCB (Moderator)

Session Wednesday - 4:00 PM

Competencies [7] Influences and persuades [11] Fosters innovation

This workshop complements the listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Review best practices for creating an internal women’s network

Recognize pitfalls to avoid in creating an internal women’s network

Use provided templates to develop a framework for creating/growing an internal women’s network

This workshop will focus on sharing experiences, best practices, and pitfalls involved in creating an internal women’s leadership and networking group.

Hear from three leaders who all played key roles in establishing these types of programs within their respective organizations: what challenges did they encounter along the way? How did they secure buy-in from senior management? What worked, and what didn’t? Following this moderated panel discussion, participants will work in small groups to define potential objectives, programming, promotion and communications and sponsors. Panelists will circulate around the room, working with different groups to help them articulate their goals and discuss ideas for how to achieve them.

Leave with templates for creating an organizational charter, checklists for program planning and tools you can use to develop promotion and communication plans for an internal women’s network at your own company.

“Leverage these ‘lessons learned’ in creating an internal women’s network at your company.”

About the workshop leader: Patty Fritz is the vice president of US corporate affairs and a lead on the external engagement team at UCB. Her career at the organization, spanning more than 20 years, has left a significant impact in various areas, from regulatory affairs, to operational excellence, to government affairs and policy, corporate affairs and advocacy. As well as leading efforts on numerous product filings and FDA approvals, Patty has been a leader and champion of several innovative and important projects that spotlight the importance of access and quality care for people living with epilepsy. Patty is also an executive sponsor and a driving force behind the establishment of UCB’s Women in Leadership initiative. In addition, Patty is a board member on the Georgia Epilepsy Foundation and Georgia BIO.

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L e a d e r s h i p

L❸ Rising to Power: The Journey of Exceptional Executives Workshop Leader Eric C. Hansen, managing partner, Navalent

Co-presenter Ron A. Carucci, managing partner, Navalent

Sessions Wednesday - 10:30 AM ● Thursday - 8:30 AM (Filled)

Competencies [3] Exhibits business and industry acumen [8] Builds relationships and teams

This workshop complements the listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Define “Exceptional Executives” based on the research

Identify the phases and characteristics of a successful executive ascent

Define the differentiating sources and uses of power and link them to the HBA Leadership Competency framework to support personal and professional growth

This interactive workshop, which will include a multi-media presentation and small-group work, will focus on a 10-year longitudinal study of leaders’ performance gathered from 2,600 in-depth interviews with Fortune 1000 executives. Using this research, we’ll define “Exceptional Executives” and highlight criteria for four phases of a successful executive assent: Ascend, Adjust, Assert and Affect. Finally, we’ll identify four sources and uses of power that predictively differentiate exceptional executives from the rest.

Why is this important? Today, leaders are moving into senior and C-suite roles at an ever quicker pace, often under extreme circumstances and with less tenured experience. With opportunity coming well in advance of the experience and maturity necessary to sustain success, failure is predictable. Research estimates that 3% of executive transitions “fail spectacularly” while nearly 50% “quietly struggle” in the first 18 months. And between 50-70% of executives fail within the first 18 months of promotion into an executive role. Clearly, the stakes couldn’t be higher, both for new executives and their organizations.

Participants in this workshop receive free access to Eric’s and Ron’s recently published “Rising to Power: The Journey of Exceptional Executives” in eBook form.

“Explore four sources and uses of power that differentiate exceptional executives from the rest.”

About the workshop leader: Eric C. Hansen is managing partner at Navalent, where he consults with senior executives across different industries to define more focused business and organization strategies, to build the required organization capabilities and to support the development of leaders’ competency to better exploit their potential and impact. Eric has thirty years of business management, executive leadership and consulting experience, having worked for The May Company, Intel Corporation, AT&T Capital Corporation, Hallmark Cards, Inc. and the Abu Dhabi Investment Authority. With co-presenter Ron Carucci, he is co-author of “Rising to Power: The Journey of Exceptional Executives” (2014). Eric holds an undergraduate degree in business and a master’s degree in organizational behavior from Brigham Young University.

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L e a d e r s h i p

L❹ Leadership Through Volunteerism:

Personal Influence and Corporate Social Responsibility

Workshop Leader Simona C. King, head of finance, global enterprise services, Bristol-Myers Squibb

Co-presenter Tatiana Simonelli, executive director, commercial analytics, head of international markets, Bristol-Myers Squibb; former ambassador, FinanceGives

Session Wednesday - 10:30 AM Competencies [7] Influences and persuades [11] Fosters innovation

This workshop complements the listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Describe the value of international corporate volunteering (ICV) programs

Explore how to set up an ICV program in your own organization

Use best practices to enhance your ability to move from ideas to execution This interactive workshop will explore International Corporate Volunteering programs and share “lessons learned” from the FinanceGives program launched at Bristol-Myers Squibb.

FinanceGives brings financial expertise to nonprofit organizations. Since 2011, 26 employees worked with more than 30 nonprofit organizations in seven countries. In this employee developed/driven initiative, “ambassadors” pause their day jobs to travel to Africa for three weeks in teams. They use their knowledge and skills to improve the financial management capabilities of nonprofit organizations and explore partner needs. Program ambassadors develop leadership, team-building and cultural adaptability skills while learning how to tailor leadership- and skill-transfer approaches to local organizations: a true “win/win.”

Participants receive a practical playbook with the tools needed to start similar programs, identify stakeholders, mobilize the organization and invest in talent development and external communities.

“Program ambassadors develop leadership, team-building and cultural adaptability skills.”

About the workshop leader: Simona King, CPA, is head of finance for Bristol-Myers Squibb’s global enterprise services. She has spent 15 years at BMS, providing financial expertise to mergers and acquisitions, manufacturing, R&D, corporate integrations, enterprise services, commercial operations and product launches. Simona is passionate about people development and serves on BMS’ Finance Diversity & Inclusion Council; she created the FinanceGives program. Before joining BMS, she worked in banking in South Africa and at the Federal Reserve in Washington, D.C. Simona holds a bachelor’s degree in economics from Kalamazoo College and an MBA in finance from Columbia Business School.

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L e a d e r s h i p

L❺ Influence: Persuading Skeptics and Negotiating Buy-in for Your Ideas Workshop Leader Colin G. Maiorano, chief executive officer, StrategyWorx

Co-presenter Susan Hackley, managing director of the program on negotiation, Harvard Law School

Sessions Wednesday - 4:00 PM ● Thursday - 8:30 AM (Filled) Competency [7] Influences and persuades This workshop complements the listed competency as described in the

HBA Leadership Competency Framework.

Objectives

Explore a conversational model built from insights about how people think

Prepare for any conversation where your objective is to win others over

Distinguish between dialogue that engages people and dialogue that raises defensiveness

This workshop provides a conversational model to influence and gain commitments from the people you need to persuade including how plan for, engage with, and hold accountable clients and colleagues to create better relationships and outcomes.

First, get inside the mind of the person you’re trying to influence: Why are they skeptical? How do they make decisions? What persuades them? Then examine the stages of skepticism along a continuum ― from rejection to commitment ― and discover how to move people from one stage to the next.

Workshop leaders will help you prepare for what to say and how to say it, anticipating obstacles that may arise. Learn how to engage using the right words and strategies, and get clear decisions. Finally, receive guidance on how to hold people accountable to the commitments they've made.

The “Persuading Skeptics” toolkit will help you implement and apply these practices the next time you need to negotiate buy-in for your ideas.

“Discover how to move people from rejection to commitment.”

About the workshop leader: Colin Maiorano is CEO of StrategyWorx, a sales and leadership consulting firm that helps clients find the best strategies to influence people. He co-produced a film for PBS with workshop co-presenter Susan Hackley, managing director of the program on negotiation at the Harvard Law School. Colin’s clients include AbbVie, Lilly and Novartis as well as over twenty other organizations in the healthcare industry. He has consulted in twelve countries in Asia, Europe and Africa and often provides business insight for National Public Radio.

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L e a d e r s h i p

L❼ Zombies to Zealots: Bring Your Team Back to Life Workshop Leader Darelyn “DJ” Mitsch, president, The Pyramid Resource Group, Inc. and chief coaching officer, Healthcare Coaching Institute

Co-presenter Cynthia Ackrill, MD, faculty, Healthcare Coaching Institute Session Wednesday - 4:00 PM Competencies [4] Displays professional presence [12] Continues to learn, grow and transform

This workshop complements the listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Identify key stressors that block creativity and productivity

Recognize the signs of disengagement for self and others

Practice a three-step coaching process to re-energize teams Humans are most alive when we create and work together in meaningful ways. Yet, according to Gallup, workforce engagement scores, more than 70% of all workers are disengaged. Numb from chaos and speed of change, not working in alignment with passion or purpose, many simply check out. Every leader will encounter these sleepwalkers on their own teams raising the questions: Are you aware of how you contribute to the phenomena of a disengaged team? And what can you do to re-engage others?

This interactive workshop will have you up on your feet and out of your chairs as you learn about sources of disengagement and practice a simple three-step coaching process to re-energize teams. Following introduction of the neuroscience concept of mirror neurons ― the notion that how we think, emote and work is translated to those we lead ― a conversational model is used to build intimacy, sustain curiosity and bring others to life. Gain a deeper understanding about how recognizing the creative spark in others can make you better, and learn how to cultivate and nurture that spark within yourself.

“According to Gallup, more than 70% of all workers are disengaged.”

About the workshop leader: DJ Mitsch is a pioneer and Master Certified Coach, author, speaker, serial entrepreneur and mom. She is a founding board member and past president of the International Coach Federation. DJ is president of The Pyramid Resource Group, the corporate coaching company. In 2013, she founded the Healthcare Coaching Institute’s coach certification program to address leadership needs in the business of healthcare. DJ is the author of six books including, “Coaching for Extraordinary Results,” “Team Advantage: The Complete Coaching Guide for Team Transformation” and “Mystic Grits: A Southern Girl's Journey to Wisdom.”

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L e a d e r s h i p

L❽ Adaptive Change: Influencing Positive Evolution for Your Organization Workshop Leader Julie Staudenmier, executive director, leadership and organizational development,

Boehringer Ingelheim, USA

Co-presenter Nancy Di Dia, executive director, chief diversity and inclusion officer, office of diversity, inclusion and engagement, Boehringer Ingelheim, USA

Sessions Wednesday - 10:30 AM (Filled) ● Thursday - 8:30 AM (Filled) Competencies [10] Facilitates change

[11] Fosters innovation This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Create an adaptive change plan for the organization or team you lead or influence

Assess change readiness to enable you and others to evolve and grow in a more adaptive way

Design a personalized “change leader” plan for specific changes your teams are encountering

This workshop will tell the story of how a team of change agents from multiple roles and levels built stronger agility and change readiness for their organization. Within only a few months, they engaged, educated and empowered hundreds of fellow colleagues. This session will present a case study of an adaptively evolving organization and then move quickly into a highly interactive application of key success principles. A flexible model for making sense of change and deepening understanding of the neuroscience and physical impact of change will be explored and straightforward tips on how to effectively influence and empower others to take charge of their personal change strategy will be presented.

Participants will take home a wealth of practical tools including adaptive change behaviors for leaders at each key state; communication and influence do’s and don’ts; a change readiness assessment; tips to get yourself and others “unstuck” and the neuroscience of change.

“Do you lead or influence others

who need your help to navigate change?”

About the workshop leaders: Julie is executive director, leadership and organization development at Boehringer Ingelheim, USA, where she consults on leadership development, organizational capabilities and major change initiatives. With the right talent practices, and with co-presenter Nancy’s Di Dia’s leadership and vision, Boehringer Ingelheim has received extensive recognition, including the HRC Corporate Equality Index for the best places to work for LGBT employees, DiversityInc Top 25 Noteworthy Companies and Working Mother Top 100 List, among others. Before BI, Julie held positions at American Express, Sony and TD Ameritrade, responsible for executive development, succession planning and talent management, corporate learning and development, talent acquisition and resource planning and organizational development. Earlier in her career, she was a partner with Executive Development Associates (EDA), a customized executive development consulting firm. Julie has an MA in industrial/organizational psychology from Wayne State University.

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L e a d e r s h i p

L❾ Being Fit to Lead Workshop Leader Ashley Tappan, consultant, Insigniam Co-presenter Bonnie Wingate, partner, Insigniam Session Wednesday - 10:30 AM Competency [12] Continues to learn, grow and transform

This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Recognize the role of fitness in maximizing your performance and advancing your career

Identify and eliminate common barriers to achieving your fitness and career goals

Define structures you can put in place to support the practices and habits you identify during the workshop

“Everywoman” can be an athlete. But why should she? Over the last three years, we have discovered a strong connection between fitness and leadership: the most senior people have fitness programs and consider being fit an essential element of being ready to perform at their best. They also acknowledge how behaviors they have developed in sports and fitness translate into the business arena.

In this interactive workshop, you will learn more about the connection between fitness and leadership and have an opportunity to consider what you would like to accomplish. Along with fellow participants, you’ll identify common obstacles to achieving goals and be able to leverage a model designed to resolve these barriers. Several “Fit to Lead” members will share their personal stories, bringing the program and its impact to life.

Participants will take home an assessment, individual plan and a bibliography of books, articles and videos central to fitness and leadership.

“Behaviors developed in sports and fitness can translate into the business arena.”

About the workshop leader: An HBA Rising Star and Luminary, Ashley’s passion is working with leaders to fulfill their visions for producing breakthrough outcomes. Since college, she has been a dedicated athlete, and in 2012, she was inspired to begin mentoring beginner triathletes. Recognizing a special relationship between sports performance and performance in business ― especially leadership ― Ashley designed a six-month program that trains beginners to successfully finish a triathlon. This year marks the third year of this program in which leaders practice discipline, endurance, accountability and commitment to accomplish the unpredictable.

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L e a d e r s h i p

L❿ Unleashing Organizational Agitators to Address Wicked Problems Workshop Leader Hillary M. Wilson, JD, director, cross-functional continuous process improvement,

Boehringer Ingelheim

Co-presenter Alexa W. Beavers, director, organizational development, Boehringer Ingelheim Vetmedica

Session Wednesday - 4:00 PM ● Thursday - 8:30 AM Competencies [8] Builds relationships and teams [10] Facilitates change

This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Identify a wicked problem currently plaguing your organization

Practice building a framework to support transformational change at your company

Develop a list of strategies for engaging the right agitators to help drive change This workshop will focus on external and internal challenges that require companies to significantly change and where no simple solution is evident or sufficient.

The discussion will cover how to address transformational change as a wicked problem in a number of ways: (1) identifying wicked problems, (2) architecting the system to support change, (3) activating agitators as change leaders, (4) creating safety through implementation of simple rules, (5) relying on data to bring visibility to things that were hidden and make decisions, (6) acknowledging the power of difference, (7) establishing cross-functional – peer to peer – accountability at the leadership level and (8) engaging a critical mass of employees at all levels.

Participants will have the opportunity to work individually and in small groups and use simple tools to start to build a plan for addressing a wicked problem that requires transformational change in their organizations.

“Address wicked problems by catalyzing organizational agitators to drive transformational change.”

About the workshop leader: Hillary Wilson, JD, leads cross-functional business process and project management at Boehringer Ingelheim. Hillary is a results-oriented business leader with a proven background in business process improvement, strategy execution management, resource optimization and effecting organizational change to drive financial results. She is currently leading a major organization-wide transformation effort focused on reducing complexity in business processes across all US functions at Boehringer Ingelheim. Hillary earned a Bachelor of Arts in comparative literature from the University of California, Santa Cruz and a juris doctorate from Monterey College of Law. She is also a certified Lean Six Sigma deployment leader, kaizen leader and green belt.

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E x e c u t i v e W o m e n ’ s F o r u m

The Executive Women’s Forum track is generously sponsored by A workshop track for executive women was previewed at the 2013 conference in response to repeated requests for this type of offering. Along with a commitment to add executive-level workshops to the conference agenda came the commitment to review all aspects of this inaugural offering, including the overall experience, content, eligibility criteria, and the like. We were gratified with the response to these sessions and grateful for the feedback shared with us, which was carefully considered in developing this track in 2014 and in continuing this offering in 2015.

HBA has many highly accomplished industry leaders in our ranks, and no set of criteria for these sessions can fully capture the depth and breadth of an individual's career, professional experiences, and contributions to the industry. If we are not able to confirm your attendance due to capacity limits for these sessions or alignment with the following criteria, we appreciate your understanding and look forward to a future time when we may be able to do so.

Eligibility Criteria

These workshops have been developed for executive-level women who meet the following eligibility criteria in their current or immediate past position:

Employed by a healthcare organization/manufacturer (eg, pharma, biopharma, biotech, medical device, diagnostics, generics) and my title is vice president/equivalent or higher, or

Employed by a healthcare system, hospital, payer group, agency network, consultancy, nonprofit or other service provider with more than 1,000 full-time employees and/or a subsidiary/division of same with more than 250 full-time employees and my is title is senior vice president/equivalent or higher, or

Employed by a service provider (with a minimum of 50 full-time employees) and my title is owner, president, partner, managing partner, executive vice president.

Registration will be vetted by an HBA Annual Conference Committee Lead, with final determinations made by the HBA Annual Conference Steering Committee based on the use/application of these criteria.

Requesting These Sessions

Please note that Executive Women’s Forum workshops may not be selected during online registration.

When you register for the conference, provide workshop choices from main conference agenda.

At the end of the registration process, click the box titled, “I would like to request registration in one or more Executive Women’s Forum workshop(s).”

After you complete online registration, you will receive an email with a link to request these session(s) and provide your information.

All requests for these workshops should be considered pending. If we are able to accommodate your request(s), you will be moved from the workshop(s) you originally selected and will receive confirmation of your new schedule. If we are unable to accommodate your request(s), we will let you know that as well, and you will retain the workshop choices you previously secured. If you do not receive acknowledgment of your request within five (5) business days, assume that it has not been received and email conference@hbanet.org or call 973-575-0606 x 710 or to report. For email communications, please put “EWF Request” in the subject line.

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E x e c u t i v e W o m e n ’ s F o r um

E❶ Transform the Health of Your Organization by Establishing a Culture of Wellness Workshop Leader Carol Addy, MD, chief medical officer, HMR Weight Management Services Corp, a subsidiary of Merck & Co, Inc.

Co-presenters • Jennifer Bruno, general manager, employer franchise, Wellness & Prevention, Inc., a Johnson & Johnson Company • Natalie Johnson, wellness manager, Manatee YourChoice Health Plan • Denise Sena, US customer centricity & solutions, Merck & Co., Inc.

Session Thursday - 8:30 AM

Note This workshop may not be selected in online registration; please see the process for requesting Executive Women’s Forum sessions. Capacity limits and eligibility criteria apply.

Competencies [10] Facilitates change [12] Continues to learn, grow and transform This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives Create a legacy by inspiring and facilitating the creation and optimization of a wellness strategy within

your organization

Share your vision for a culture of health and wellness by serving as a champion and role model within your organization

As leaders in healthcare, we are in a unique position to serve as role models of health and wellness within our organizations and to serve as champions of change. This workshop will provide case studies of organizations that have implemented strategies designed to promote a culture of wellness and describe how this has affected productivity and the bottom line. The importance of leadership support and the need for role modeling healthy behaviors are brought forth in case studies from a number of major organizations. Finally, an overview of the “Fit to Lead” program will be provided as a means for attendees to further cultivate fitness and leadership skills.

As executive leaders in the healthcare industry, we can play a critical role as key decision-makers to drive forward a culture of wellness in our organizations.

Note: This workshop requires completion of a pre-workshop questionnaire to assess "current state" of organizational wellness and barriers to change. Upon completion of the workshop, participants will leave with a worksheet to list actionable items they can address in their organizations.

“Let’s drive forward a culture of wellness!”

About the workshop leader: Carol Addy, MD, is chief medical officer of HMR Weight Management Services Corp., a subsidiary of Merck & Co., Inc. Previously, she led clinical development of investigational drugs during her 10 years with Merck Research Laboratories. Dr. Addy completed her MD and Internal Medicine residency at UMass Medical School and her fellowship in Endocrinology at Brigham & Women’s Hospital (Boston, MA), during which she received a Master’s of Medical Science Degree from Harvard Medical School. She is a former member of the US National Cycling Team and is committed to sharing her passion for leading a healthy lifestyle with others.

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E x e c u t i v e W o m e n ’ s F o r um

E❷ Enterprise-Wide Digital Transformation Workshop Leader Meg Columbia-Walsh, partner, global lead digital transformation and marketing excellence, EY

Co-presenters • Keith Riddiford, vice president and head, customer strategy and operations, Novartis Pharmaceuticals Corporation • Additional co-presenters to be announced

Session Wednesday - 10:30 AM

Note This workshop may not be selected in online registration; please see the process for requesting Executive Women’s Forum sessions. Capacity limits and eligibility criteria apply.

Competencies [3] Displays business and industry acumen [10] Facilitates change This workshop complements the above-listed competencies as described in the HBA Leadership Competency Framework.

Objectives

Access tools to create a digital culture and propel processes to support/execute advanced digital strategies for brand marketing, operations and business development

Discuss strategies for aligning leadership and assessing change readiness to evolve all stakeholders

Identify the process by which a plan can be developed to analyze outcomes from data and insights from connected stakeholders

This workshop will frame the critical importance of enterprise-wide digital transformation for corporate leaders. Presenters will review the digital ecosystem and explore the change management needed to transform corporate culture and level set executives (via training, knowledge, medical legal guidelines, playbooks and marketing/digital plans) for the fast-paced world of the connected consumer and physician. Participants will learn how business partnerships with companies like Google and Qualcomm are essential to invest in life beyond the pill and to capture new data from the ever-connected patient. Workshop leaders will provide a transformation model, facilitating a discussion of key steps. Participants will complete a short assessment, providing the foundation for a robust question and answer session.

“Get ready for the digital tsunami of a connected world.”

About the workshop leader: Meg Columbia-Walsh is a partner, global lead digital transformation and marketing excellence for Ernst & Young, following the acquisition of her company, Inverse Mobile, LLC. She was previously the founder and CEO of Inverse Mobile, a preferred Facebook healthcare agency, and was head of healthcare for Facebook. In 2014, Meg was chosen as an HBA Luminary. She was formerly chief marketing and sales officer for Sunergos LLC. Prior to that, she was president of Augme Mobile Health, a full-service mobile technology firm where she earned and managed mobile agency of record for Pfizer, J&J, BI, Abbott Diabetes and Merck.

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E x e c u t i v e W o m e n ’ s F o r um

E❸ Articulating Your Vision 2.0 Workshop Leader Karen Friedman, chief improvement officer, Karen Friedman Enterprises, Inc. Session Wednesday - 4:00 PM

Note This workshop may not be selected in online registration; please see the process for requesting Executive Women’s Forum sessions. Capacity limits and eligibility criteria apply.

Competency [2] Communicates effectively [7] Influences and persuades This workshop complements the listed competency as described in the HBA Leadership Competency Framework.

Objectives

Create a clear, crisp, concise vision statement

Leverage the power of stories and experiences to capture attention, built rapport and influence others

Communicate your vision passionately, purposefully and persuasively You’re at the top of your game — experienced, respected and influential among your peers. But can you clearly and concisely articulate important ideas in a way that captures attention and inspires others to action?

Learn how to craft a personal persuasive vision statement that tells people who you are, what you stand for and why they should follow your lead. Discover how to turn your everyday experiences into memorable stories that send powerful messages and build rapport with listeners.

It’s not only about what you say, but how you say it. Note: Registrants will receive a pre-conference communication providing additional information so they can prepare for this session.

“It’s not only about what you say, but how you say it.”

About the workshop leader: Karen Friedman is an international communication coach whose techniques to help people become more powerful communicators have been applied on four continents. She heads Karen Friedman Enterprises and is the author of the best-selling book, “Shut Up and Say Something.” She is also a columnist for the Philadelphia Business Journal whose articles are syndicated nationwide. A former award-winning reporter, she now teaches leadership communication for executive women at Smith College and recently unveiled Presenters Pal, the first interactive online system to help professionals present like pros.

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HBA Leadership Competency Framework

ENLIGHTEN

1. Demonstrates integrity Adheres to ethical/moral principles; remains true to personal values

Knows self; acts with authenticity, honesty, transparency, fairness

Exemplifies credibility; actions align with words

Models responsibility and accountability; owns successes and failures

2. Communicates effectively Listens with intent; actively seeks feedback and a diversity of opinions

Brings emotional intelligence to interactions; recognizes the feelings of others

Communicates with respect; presents with clarity, brevity, focus, impact

Adapts communication to audience, channel, situation, purpose

3. Exhibits business and industry acumen Applies business skills, principles and processes; understands key business drivers

Displays an enterprise-level understanding of the healthcare system

Stays apprised of impact of business and industry trends, issues, tools, and technology

Contributes to profession/industry; brings insights back to own organization as benchmarks

EMPOWER

4. Displays professional presence Recognizes and controls own emotions, fears, self-doubt

Remains composed in stressful situations; “equanimity under duress”

Demonstrates faith in own judgment and abilities

Projects confidence and competence; calm, centered, assertive

5. Determined to achieve Is self-motivated; demonstrates initiative; delivers results; keeps the end in mind

Sets goals; implements actions; measures performance; evaluates outcomes

Perseveres in difficult situations and through setbacks; uses as an opportunity to learn

Manages career with intention; documents professional goals and makes interests known to key stakeholders; assesses options and creates a plan

6. Makes decisions and takes risks Thinks critically; acts strategically; is decisive

Able to maneuver in an environment with volatility, uncertainty, complexity and ambiguity

Quantifies risk; takes action; owns results

Identifies problems; advances solutions

©2014 Healthcare Businesswomen’s Association. All rights reserved.

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HBA Leadership Competency Framework

ENGAGE

7. Influences and persuades Affects individuals, teams, processes or decisions, with or without organizational authority

Demonstrates political and organizational awareness/savvy; uses intuition

Overcomes resistance; manages conflict; negotiates effectively

Gains support and commitment from others; engages, motivates, inspires

8. Builds relationships and teams Is inclusive; engages diverse individuals and groups; displays cultural sensitivity

Exhibits social intelligence; encourages and actively considers perspectives of others

Monitors, nurtures, sustains, renews relationships; develops others

Promotes collaboration; works with and through others to achieve goals and deliver results

9. Networks and ethically self-promotes Initiates, forges, maintains internal and external connections; establishes visibility within and

outside own organization Creates and accesses own developmental network (advisors, mentors, sponsors) Develops and leverages personal brand; maintains updated professional profile and presence Leverages skills and networks to advance business and professional goals

EVOLVE

10. Facilitates change Challenges the status quo/preconceived thoughts

Identifies needs and opportunities; assesses the case for change

Brings agility and strategic speed to the change process; nimble, flexible, resilient

Advocates for change and helps others adapt/move forward

11. Fosters innovation Sees beyond the immediate; employs visioning

Connects disparate information; exhibits out-of-the box thinking

Demonstrates and encourages creativity

Translates insight into ideas and shares with colleagues and stakeholders

12. Continues to learn, grow and transform Seeks experiences and opportunities to improve knowledge, skills and behavior; a life-long learner

Exhibits learning agility; learns quickly and able to analyze and apply what is learned

Pursues continuing professional development; plans legacy

Employs a holistic approach recognizing mind/body connection; assesses work/life integration and adjusts priorities for different stages of life/career

©2014 Healthcare Businesswomen’s Association. All rights reserved.